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What Recent Google Algorithm Updates Mean for Your SEO Efforts


search engine optimization

Do Google algorithm updates lead to sleepless nights for your SEO reseller team? Does your agency spend a lot of time trying to understand the impact of Google's most recent update? This article is meant to help agency owners and their teams cut through a lot of confusion surrounding algorithm updates. Although some Google algorithm updates target content quality and others link quality, they all share one thing in common: the desire to show relevant search results to users of Google's search engine. Google knows that if they fail to provide high-quality search results, users will simply seek out alternative options. Although Bing and Yahoo do not appear to be much of a threat at this point, Amazon and Facebook could easily sneak up on Google if they let down their guard. Because Google understands that so much rides on providing quality search results, they release a number of core updates each year and as many as 300 smaller updates to tweak their algorithm. The next time Google releases a new algorithm update, we recommend that you view that update as a tweak to provide more relevant search results. Below, we will outline three timeless principles you can follow for all of your clients' campaigns regardless of what Google throws at you.

 

Searcher Intent Is The Foundation

 

We recommend you spend a good amount of time understanding the intent of the user during the search process. Google has answers to searchers' questions already pre-ordered, so they're simply waiting for users to ask a question. The two primary ways searchers ask questions is through voice search and keyboard searches. We will tackle each one separately and provide tips to optimize for each method of search. Voice search is quickly rising in popularity and many websites have not made changes to their site to optimize for voice search. Optimizing your clients' websites for voice search will put you one or even two steps ahead of the competition. The most important thing to understand about voice search is that queries are conversational in nature. Voice searchers tend to search as they talk and ask questions as they would to a normal person. For example, if a searcher was looking for a cell phone repair company in Tampa, they might say something like "Find a cell phone repair company near me"  or "Which cell phone repair companies are open right now?" Voice searchers are less likely to add a geographic modifier like keyboard searchers do. As a result, we recommend that you create an FAQ that answers common questions such as the ones above. We further recommend working answers into your blog posts and service pages where appropriate.

 

Optimizing for keyboard search requires that you understand which keywords bring users to your website. Jumping into Google Search Console or utilizing third-party tools such as ahrefs.com or SEMRush will provide you with the keyword research you need. If you have an AdWords account, you can also use Keyword Planner to find new keywords or simply use the keywords that are converting well in AdWords.

 

For most businesses, keyword research is fairly straightforward as users typically type in the service they're looking for coupled with the geographic location they live in. For example, if someone is searching for a home improvement company in Sacramento, they typically type in "Home improvement companies Sacramento" or "Sacramento home improvement company."   Although it can be difficult to add these phrases to your marketing copy as they are quite awkward, keywords of this nature can be added to your site’s title tags. Once keyword research is completed, utilize these newfound keywords in your marketing copy and future blog posts.

 

Create Cornerstone Content

 

As you are creating these new blog posts, please follow the tips below to maximize the potential rankings impact of each blog post. The most important thing to understand is that reader expectations have changed over the past five years. Readers used to be content with 500-word blog posts. That is no longer the case. Google rewards blog posts in excess of 2,000 words in length with page one rankings. The screenshot below shows the average number of words for content with page one rankings.

 

graph

 

Long-form content outperforms shorter blog post for a myriad of reasons including the ability to add substantially more keywords and the ability to go into greater depth. A typical blog reader comes to your website looking for solutions to a problem they're facing in which your company specializes. If your blog post provides a detailed step-by-step solution to that problem, you will be rewarded with higher rankings and improve time on page. Google uses the amount of time a user spends reading a blog post as a quality indicator. Content that provides incredible levels of detail that users need to reference continually as they solve the problem garners the most time on page for obvious reasons. In the past, many agencies believed that their clients did not want to provide this level of content as they were giving away valuable information for free. Any lost business will pale in comparison to increasing website traffic and new customers. Many visitors to a blog will read one, two, or more of your blogs before deciding to do business with you. Because you spent time helping them with no expectation of return, you position yourself as a thought leader and someone who puts the customer first. Those that give the most tend to receive the most.

 

Understanding the Role of Artificial Intelligence

 

Google now utilizes machine learning to further aid in their quest to provide unmatched search results to their users. Machine learning helps Google sort through the incredible amount of data created on the web each day. It parses through that data to look for patterns that help provide high-quality search results. Follow the three tips below to help Google's RankBrain understand that your website provides valuable information for searchers.

  1. Link building: Now that you created great content, is important to attract links from other websites to your blog posts and other important pages on your website. Google views links as votes for that content and for other resource pages on your website. This is an area where many SEO agencies struggle. Many do not have relationships with other websites. If you find that your agency is in this situation, we recommend that you partner with a white label SEO agency who has a wide variety of relationships with websites in several verticals.
  2. Keyword research: Focus on medium-tail keywords as they tend to convert at a higher rate than shorter keywords. RankBrain prefers longer keywords due to their high specificity.
  3. Content quality: Create user-centric blog content, white papers, and other forms of content that help potential customers grow their business and solve difficult problems.

Following the tips above will help you create a more consistent approach for your SEO clients and eliminate the strategic lurching that can often occur when new algorithm updates drop. The tips above will act as true north for your clients' SEO efforts. The next time an algorithm update drops, view it as a refinement of past updates centered around an effort to create better search results rather than a seemingly incongruent update that seems random in nature.

 

Thank you for taking the time to read this post; we hope that you will apply what you read here now and in the future.

 

BIO

Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms, and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.
https://www.linkedin.com/in/adamstetzer/
Adam Stetzer head shot

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4 Best Colour Tips to Create a Successful Dating App Design


best color tips

There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.

‘Fiery' colors

Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?

Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.

Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.

Choosing a theme

As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.

Keep it clean and white

There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.

Navigation

Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.

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Modern Color Trends For Savvy Business Owners


modern color trends

Photo by rawpixel.com from Pexels

Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.

Harnessing bright and bold

Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.

Breaking down symmetry

Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.

Attention to minimalism

Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.

No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.

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Best Photo Editing Services Reviews


Stop wasting your time trying to find inexpensive and high-quality image editing services. Look through these 10 photo editing services reviews with before and after examples to make the right choice and not to spend money for nothing.

 

I’ve chosen this studio portrait because it is quite difficult to edit for amateurs. I’ve asked all photo editing services to fix image background, do something with this too orange light on the model’s face, clean her skin, adjust small details on her body and face.

 

I sent one shot to 10 image editing services and gave them identical instructions. While selecting websites, I studied a few reviews and used the articke about top 25 photo editing services review written by Jennifer Mulrow, a professional photographer.

 

Now it’s time to test and find out whether these services are worth our money and effort.

 

  1. FixThePhoto

 fixthephoto

 

Pros:

  • High-End photo retouching
  • Realistic results
  • Fast turnaround
  • Useful blog
  • A huge choice of photo editing plug-ins in the shop
  • Clear pricing system

 

FixThePhoto is a professional photo editing service that works with all photography genres and can handle any photo editing level. The prices are reasonable and understandable, there are a lot of before and after photo editing examples and all of them are at the high level and can be zoomed in.

 

Before placing your order, you may get a free quote. Having attached the photos via website/DropBox/WeTransfer/email, you may write the instructions, add examples of what you need, your portfolio photos for giving your edits a consistent look, and mark out the areas you need to be fixed.

 

My photo editing looks professional – Fix The Photo retouchers paid attention to small details, even slight scratches on the chair were removed. I like their decision regarding the yellow spot of light on the face – they didn’t eliminate it completely but added the effect of soft light. The work with the background is great, the gradient is light and smooth. Her hands look better.

 

  1. WeEditPhotos

 weeditphotos

 

Pros:

  • Low prices
  • Very professional portrait retouching
  • A detailed description of services
  • Quick turnaround

 

WeEditPhotos makes a positive first impression, has a nice website design and an interesting blog for beginning photographers. Their before/after image editing examples allow you to see the changes made by scrolling the lever in the middle of the image. You will read a very detailed description of each type of photo editing service they provide to know exactly what you will get.

 

Unlike the previous photo editing service, the approach to dealing with the light-and-dark pattern on the model’s skin was slightly different, but it looks good too. Dodge & Burn is perfect. The texture of the background was preserved, but the color became smoother. Now the model’s face and body skin looks natural and perfectly airbrushed.

 

  1. Wedding Retouching Service

WeddingRetouching

 

Pros:

  • Cheap batch photo editing
  • Discounts for bulk orders
  • Fast turnaround in high wedding seasons

 

The name of this photo editor service tells in what photo genre these guys specialize in. WeddingRetouching is engaged in all kinds of portrait photo retouching, offers discounts on wedding images if you order batch edit (color correction of 700 shots, image retouching of 20 shots at the basic level + 5 shots with advanced image retouching for $99). The examples are very professional and look like magazine covers.

 

I like the overall mood of the edited portrait. These guys removed the yellow color making the face evenly and properly lit. Also, the shot became voluminous. Light body reshaping and work with fabric is realistic and looks nice. But they didn’t remove the scratch on the chair which is not so important and doesn’t spoil the overall photo composition.

 

  1. High End Beauty Retouching

 4. High End Beauty Retouching

 

Pros:

  • High-level magazine retouch
  • Creative approach to picture retouching

 

Cons:

  • Quite expensive

 

This photo editing service is engaged exclusively in High-End and Magazine photo retouching, so the price tag is also higher – from $10 per photo and above.

 

In my instructions to this photo I specified – “Do something interesting with a yellow spot on the face or remove it completely”, and they chose the first variant. The skin retouching is very nice, the background was also modified well, but they changed the color to blue and smoothed its texture. I saw a slight body correction along with a straightened strap on her right shoulder. Overall, I’m satisfied with result.

 

  1. Nude Retouching Service

NudeRetouching 

 

Pros:

  • Deep skin retouching
  • Many examples

 

Cons:

  • Narrow focus of image editing

 

The same as the previous photo editing service, Nude Retouching Service is rather narrow-focused. Boudoir and nude photo editing is their main specialization. Their website resembles a fashion magazine. Prices are average – from $5 to $15 per image. The pricing is very convenient, with a detailed description of what you pay for.

 

Skin retouching and body correction are performed very professionally and naturally. You won’t find any flaws even zooming in, but her skin tone looks a little bit strange. They decided not to darken the light on the face and simply make it more muted and soft. As a result, the face is slightly different in color, it is especially noticeable on her lips.

 

  1. Photorelive

 Photorelive

 

 

Pros:

  • Fast turnaround
  • Modest prices

Cons:

  • Outdated website design
  • Low-quality examples
  • Inattention to details
  • Many problems with order placement

 

According to many photo editing services reviews on photography forums, Photorelive is considered to be the best picture edit service online. I totally disagree with this opinion.

Their website is inconvenient. At the first visit, the website shocks you with its design of the early 2000s – incomprehensible patterns, colors, minimum of information and examples of low-resolution images. Yes, it is cheaper than the previous photo editing services, but when I see their examples of work, I feel like I went back for 15 years.

When I ordered picture retouching, I thought it was funny to choose the intensity of skin blurring. Why is it necessary at all? Why can't you just do realistically? I have had plenty of problems with the order – I even have a confirmation by a phone number.

After receiving the result, I noticed that the extra items on the background weren’t removed, although the wall was smoothed. They got the best out of the yellow spot on the face. The skin was retouched well, but the small details weren’t corrected.

 

  1. Retouche

 

Retouche

 

Pros:

  • Beautiful before and after examples

 

Cons:

  • Inconvenient design
  • Strange order system
  • Not much information about services

 

If the website of the previous photo editing service for photographers seemed outdated, then these guys even didn’t try to make something stylish. I don't know who worked on the design, but the full-page coconut, small font with grey highlights and a transparent background make your head ache after 10 seconds of viewing – are you serious, guys?

 

The most absurd thing is the examples of image editing work. In fact, they are edited at a great, professional level, but it is all hidden under the cover of a terrible website.

 

I didn't expect to receive my order at all but I got it and it was pretty decent. They removed the glow from the face but the lips’ brightness was preserved, which is strange. There is an abundance of shadows in some parts of her body but in general, the skin looks good. The work with the background wasn’t carried out well as on the examples above.

 

  1. RetouchGem

 Retouchgem

 

Pros:

  • Decent quality of image retouching
  • Creative approach

 

Cons:

  • Inconvenient website
  • No pricing

 

The photo editing service welcomes you with a fantastic portrait, which apparently their retouchers have been working on for hours. Then you will notice text, a lot of text. If you go to their portfolio, you will see dozens of examples but they are all in small resolution. If you zoom in slightly, the slide show will be enabled. Some of the examples are great, some are pretty weird.

 

Excellent examples are placed together with descriptions of what is included in certain photo editing services. Their image resolution is decent and it is convenient to view before/after pictures. What about the prices? The website doesn’t feature any pricing, so you will find out the prices after making an order.

 

My image cost me $8. Retouchers got the best out of the yellow glow by preserving it and spreading all over the face. The background was made colder and they added a blue tint. All this contributed to the unusual mood of the shot.

 

  1. Fotofix

Fotofix 

 

Pros:

  • Many levels of photo editing

Cons:

  • Outdated website design
  • Examples of works in low resolution
  • Registration is required

 

A big mystery for me is the tasteless and outdated websites of photo editing services online. People who use their services are associated with creative artists. When you see that the creators of the website do not care about it, why should you think that retouchers will care about your pictures well?

I think the main Fotofix problem is quite obvious. They created the website in 2007 and it looks like it hasn't been updated for 12 years. Examples of poor-quality works and the prices in Fotofix credits raised a lot of questions.

 

As for image retouching, they chose the strangest way among all photo editing services. Instead of working separately with the glow, they just desaturated all the yellow colors turning it almost into B&W. Now the shot looks like a black-and-white picture with an orange spot on the top. The model’s skin looks too pale.

 

  1. PhotoEditingCompany

Photoeditingcompany 

 

Pros:

  • Cheap

 

Cons:

  • Many website bags
  • It is almost impossible to make an order
  • No pricing

This Australian photo editing outsourcing service is quite popular in the USA. I visited their website several times, but recently it has been updated and changed the name to Mist. An update is a good thing when it leads to improvements. In case of PhotoEditingCompany, it caused the opposite.

 

80% of the windows and pictures aren’t loading, don’t work or are completely empty. It is impossible to test the website. The design is decent but unfinished. There are no prices, the button for making an order has disappeared. To place an order, you had to contact them directly on Facebook and by mail.

 

Image retouching cost $5 and I would call it average. The yellow glow was completely removed and the light on the face skin was evened out. But there is a big problem – the face began to look artificial, as the skin tone is different from the body skin color. The background wasn’t touched, except the color that has acquired another shade.

 

 

  1. DigitalPhotoEditingServices

11. DigitalPhotoEditingServices 

 

Pros:

  • Low price
  • Large number of image editing services

 

Cons:

  • Disappointing quality
  • Examples of works in low resolution
  • You can’t find out the price before ordering

 

I worked with this outsourcing photo editing service for the first time. As I understand, now it has a different name – Invensis, although the address is the same. The site looks fine, I don't really like it, but it doesn’t put me off either.

 

The examples are not professional and they have a 250x100 resolution, so you can’t zoom in. Furthermore, the larger pictures have a watermark. To make an order, you need to specify a lot of personal data and I don’t think it is necessary. There is no pricing at all, you just place an order and only then find out how much it will cost.

 

I paid $5 for image retouching but I didn’t like what I received. They just brightened the picture, because even the line on the wall wasn’t removed. The skin retouching isn’t realistic and the yellow color has already begun to lose details, especially around her eyes.

 

  1. Photza

 Photza

 

Pros:

  • Convenient website
  • Clear pricing
  • Quick ordering

 

Cons:

  • Picture retouching at a very low level
  • Ignoring all the requests given in the instructions

 

The website of this picture editing outsourcing service looks quite professional – a lot of decent photo editing samples, various discounts, convenient pricing with a detailed description of everything that is included in the price.

 

In general, the expectations of this image edit service were huge. When I receive the shot, I had to double check several times, I couldn’t believe what they did. Maybe the problem is in the monitor they used, otherwise I don't know how to explain it.

 

They just darkened her skin. In some parts, you may see clear strokes, but the funny thing is that the background remained untouched. The model’s skin was smoothed in some places, but it became too flat on the face.

 

The glare under the earring drives me mad, because they have eliminated all the glare that gave volume to her skin. But this particular glare has been preserved and it looks like a white spot.

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The 5 Ingredients Finally Unveiled To Make Your Viral Content


viral content

The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.

Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.

It's true anyway!

Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.

The 5 ingredients to make viral content

1) The social value: Share what motivates your audience

Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.

 

2) Content

It's not just the titles that will help your content become viral, the content itself has a say.

Let's take an example.

You sell organic products and you would like to be a little more visible on the Internet?

For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.

3) Emotion: Caring is sharing

This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.

Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.

It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.

4) The public: Become your own PR representative

People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.

But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.

Have you ever seen how many people use a Mac in a Starbucks?

There are many!

For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.

The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.

How can this apply on your social networks?

On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!

Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?

5) The practical value: produce useful content for others!

Why would someone want to share your content if it does not add value?

This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.

How to do on social media?

Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.

Hopefully the 5 tips above can help you to produce viral content.

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How To Get Your Website Design Right The First Time


So, you have decided to design your own website for your business but how do you get started? The colour of your website is just as important as other aspects such as the images used and the content that is written – but how do you get it right the first time?

In this article, we are going to give you some tips to help you get your website design right the first time. Keep reading if you’d like to find out more.

The Colour Scheme

Colour is very important when it comes to designing your website and so it is something which you will need to consider in great detail before you get started. If you already have your logo designed, then you should match your website colour scheme to this. Otherwise, you have a blank canvas and can choose any colour that you think might work. We suggest that you stick to one or two main colours to avoid confusing things.

designing a website

The Layout

If you want people to stay on your site once it loads, you need to make sure that you are nailing the layout the first time. This online casino is a prime example of a site that has a good layout that is clear and attractive to look at. Your layout should complement your colour scheme and it should make the whole experience more enjoyable for the visitor.

The Main Menu

When anyone visits your website, they will need to be able to get around. Your main menu is the base, it is where all of the main pages go, and it is how your visitors will navigate. You need to make sure that the main menu is clear and that it is easy to find. Try to choose colours that will stand out against the background so that your visitors are directed to the main menu right away. This site is a great example of a site that has a good main menu.

Filling The Space

Finally, we think that you should make sure that you are filling the space on your site well without overcrowding it. You want to show that a lot of time and effort has gone into creating your website and choosing the colour scheme, so you want to make sure that there is plenty of content on there. Try to fill the space but don’t go overboard. Give your visitors room to breathe and they’ll be more likely to stick around.

Summary

You never know how many times someone is going to visit your website, so you need to make sure that you are getting things right before you even go live. Try to choose the colour scheme to suit your business and don’t overcrowd things with too many colours. You should also keep the design clear and easy to follow if you want to keep people on the site. Follow our advice and you should be able to get your web design perfect.

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The Do’s and Don'ts of Creating Efficient Infographics


infographics

Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.

 

Do keep it simple

 

You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.

 

Don't use too much information in one chart

 

If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.

 

Do you use captivating titles

 

Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.

 

Do make your messages believable

 

Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.

 

Conclusion

 

These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.

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The Importance of Color in Website Design


color in website design

A webpage is not just about information it contains but also the impact it leaves on the viewers. This is why color selection turns out to be a significant aspect of website design that a reliable marketing company like RankOne SEO Agency will help you figure out. While you don’t need to turn your site into a rainbow, thoughtfully curated color implementation will make your brand value look clearer.

This article aims towards assessing how essential colors are when you’re planning to showcase your brand image through your website.

Improved recognition

The first impression of your site's visitor is always going to be the way its colors pop up. Studies suggest that colors tend to impact a person’s instinct and you can leverage this fact to readily come up with a color palette that goes hand in hand with your brand’s philosophy. You can drastically improve the visiting time when your targeted audience finds relevant color choice throughout your webpages.

This creates a personalized recognition that assists you in standing out among your competitors. Brand recognition should be the essential focus if you’re up to gaining loyal customers who can relate to your content.

Better layout

Colored websites tend to be more appealing to any user because this way, you can showcase the theme of your brand more precisely. For this, begin with understanding the color wheel and analyzing how different shades are related to emotional triggers. Psychology suggests that you can drive massive targeted audience if you ensure going with a well-speculated choice of shades for different site elements.

Enhanced responses

Colors also determine how likely a viewer is to react to numerous CTCs you’ve placed on your website. One will only tend to respond if you have incorporated colors that go well with your products and services. Moreover, website designers also consider the correct placement of colored elements so that essential portions can be highlighted.

You can improve the focus on any particular site element with the help of suitable color choice. However, make sure you only highlight the most important sections of your website. This is because unnecessarily colorizing everything will make your content look overdone.

Tips to make your color choice remarkable

Now that it’s clear that color selection is a vital part of successful website design, here is a rundown of things to help you master color choice.

The foremost advice is to go with colors that match your website’s offering. For instance, using too much of red color for organic or environment-friendly products might not be the most suited preference.

Keep your targeted audience as an utmost priority when it comes to selecting colors for your webpage elements. Factors like gender and age of your potential customers determine which colors options are going to be the most relevant

The background should also be kept in accordance with the text color you’ve decided to go with. This is because the background color of your website majorly impacts readability. Try not to combine too many colors here in order to ensure a sober background that can showcase your content nicely.

Do ample research and consider expert opinion before finalizing color selection for your site. It’s also advised to pick some of the best practices from your competitors so as to come up with a color pattern that makes on stay on your webpages.

Website design color types

Here’s an overview of color choices depending on the industry you deal in. It’s suggested to stick to conventional selection methods as these are based on extensive research and result analysis.

Yellow: As yellow has a straining effect on the eyes, it shouldn’t be used aggressively in a website. However, this color represents cheerfulness and can be handy when you’re dealing with leisure products. Try to include yellow where you want to signify some creative elements on your webpage, especially if your brand is related to children.

Red: This color turns out to be a viable choice when you need to highlight certain CTCs on your webpage. You can use a combination of red to provoke emotions in viewers so as to make them take active action. Brands dealing with children products massively use red shade so as to maximize user response. However, red can be very sharp to some people’s eyes, so it becomes vital not to overdo this.

Black: It can be a great choice when your brand deals in art-related products as black can offer a great background that can actively showcase the artwork you’re posting.

Green: Most websites tend to include some shade of green as it is commonly related to invoking trust. Furthermore, it becomes an inevitable option if you’re going to design a travel website or one that specifically deals with nature. This color is quite soothing to the eyes and doesn’t cause much strain, unlike other vibrant colors. Thus, those looking for a sober website design find green to be appealing as it feels light while viewing.

Orange: If your targeted audience comprises of budding young individuals, orange can be a sparkling choice for your website elements. This color is widely popular for instilling a sense of positivity along with showcasing creativity. Typically, you’ll find many tech brands having a ton of orange color incorporated in their official site. You can also use this for food-related ventures as you can find your competitors heavily using this color.

Purple: Shades of purple are mostly chosen by religious websites because this color has a rich appeal to it. Moreover, you can suitably use purpose if you’re going to design a vacation site.

Blue: Next up is blue, a color that emerges out as an active choice of high-tech companies as this color stands out when it comes to establishing a trust factor. It feels relaxing to the nervous system and can make a person remain on your site for quite long. Diet brands also use shades of blue in order to make their website appealing to a viewer’s eyes. However, you should avoid employing it as the text color and look for other standard alternatives.

 

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Choosing a Good Color Scheme for Your Website


color scheme

Colors are a huge part of life. They evoke our feelings, help us remember memories, and affect our mood. Learning how to use color for your website is an effective way to generate a specific response from your users and make your website more actionable.

 

Georgia O'Keeffe famously said, “I found I could say things with color and shapes that I couldn’t say any other way.” This is true for us all, and you don’t have to be a famous artist to hone the power of color. All you need is an understanding of branding and color psychology. Suddenly, a whole new world of color and design will be yours to explore.

 

Consumers and brands alike often underestimate the power of color. Well-versed marketers know just how powerful it can be, but it's hard to put this influence into words unless you have a strong understanding of how color affects us as humans. In this guide, we’ll take a close look at the psychology behind our favorite colors, how brands have successfully used color in the past, and how you can choose a good color scheme for your own website.

The Psychology Behind Color

Does a blue sky make you feel relaxed and calm? Does bright yellow make your heart race a bit faster? If you’ve ever experienced any of these feelings, you’re not alone. Color is a tool for communication, and it’s been used since the dawn of civilization to express influence, action, and mood.

 

It was in 1666 when English scientist Sir Isaac Newton first discovered that when white light passes through a prism, it separates into all of the visible colors. These visible colors don’t communicate the same things to everyone. The way you feel about certain colors is a deeply personal thing that’s derived from your own experience or culture.

color scheme

 

However, there are some general “rules” of color that we can take from our own western history. Here are some of the most well-known associations with color that you’re probably familiar with:

 

  • Black: Evil
  • White: Purity
  • Red: Love
  • Blue: Calm
  • Green: Envy
  • Purple: Wealth

 

These might seem like a very basic level of color understanding, and that’s because they are. The deeper symbolism behind these colors takes root throughout our history and culture, and they’re not stagnant. Colors can change meaning in different situations and throughout time.

 

For example, do you know the story of why purple symbolizes wealth? In fact, Queen Elizabeth I forbade anyone except the royal family from wearing purple since it had such an elite status. Hundreds of years ago, purple dye was initially incredibly expensive. In the time of the Phoenicians, the dye could only be found in a small mollusk in the Mediterranean sea. Since it was so expensive to collect, it was only used by the wealthy elite.

 

There’s a story just like this one behind almost all of your favorite colors. The more you understand the history of colors, the better equipped you are to use these colors to your advantage.

How Do Companies Utilize Color Today?

As you’ve probably realized, we’ve come a long way from purple only symbolizing wealth. Colors have become complex entities, and now they’re a tool used by marketers and designers to create branding that resonates with audiences.

 

To understand how companies utilize color today, let’s look at some of the most well-known brands and the colors behind their logos and designs.

 

Red - When it comes to marketing, red is said to trigger stimulation and appetite. It’s also commonly used in clearance sales since it’s known to call your attention. Red has even shown to raise the human heart rate measurably when they see it. Red brands: Frito Lay, Nintendo, Netflix, ESPN, Coca-Cola, and Lego.

 

Blue - Blue in marketing is used to symbolize professionalism and strength. It’s a favorite color for a lot of people, so it’s often used to demonstrate trust. Blue brands: Facebook, Visa, Samsung, AT&T

 

Yellow - Yellow is all about optimism and happiness. It’s great at grabbing users’ attention, so it’s commonly used for fast food brands. Yellow brands: McDonald's, Snapchat, Subway, IKEA.

 

Green - Green has recently been used to show eco-friendly brands, but it’s also used to convey growth with financial wellness. Green is related to health, relaxation, and productivity. Green brands: Starbucks, Excel, Holiday Inn, Heineken, and Land Rover.

 

Purple - Purple has come a long way, but it still does symbolize royalty as well as wisdom and success. This is why it’s usually used for luxury brands. Purple brands: Crown Royal, Qatar Airways, Hallmark, and Cadbury.

 

Black - Black as a color has also developed from its original “evil” symbolism. Today, it conveys professionalism and relates to intelligence and authority. Brands use black to maintain simplicity or to show a luxurious quality. Black brands: Amazon, Disney, Chanel, Nestle, Gucci, Hermes.

 

Multi-Color - Finally, sometimes brands use a few colors to show their diversity and to stand out from other brands. These are often used by internet-based companies or global brands that want to show connectedness. Multi-color Brands: Windows, Google, NBC, eBay, the Olympics.

 

How did you feel reading through these lists of brands? If you’re like most people, you likely understood the connection just by your current feelings about these brands. These brands have been crafted by expert marketers who use colors to tell their story.

Step-By-Step Guide to Choosing Your Website Color Scheme

With your website, you want it to tell the story of your brand, but you need to do that in a simplified way that doesn’t get in the way of the user experience. It takes users a startling 50 milliseconds to form an opinion about your website. That’s less than a second to make an impact.

 

Go through these steps below to make sure you’re choosing the right colors for your website.

 

Step 1: Choose Your Dominant color

First, you need to choose your dominant color. This is your brand color, and it’s how you’re going to create a design you love. Remember all of those words and emotions associated with the colors we listed below? Refer to your list and decide which color most closely relates to your brand.

 

This is the color your audience will remember most when they visit your website. If you’re trying to show that you’re eco-friendly or growth-driven, go with green. If you’re a calming, thoughtful brand, go with blue, and so on. If you already have a logo, make sure this color is complementary or the same.

 

Step 2: Consider Your Audience

Next, consider your audience and what colors they’ll prefer. Remember how we said our perception of color will depend on our history and culture? This is very relevant if you’re trying to address a specific group of people.

 

While all genders can like all colors, it’s true that some colors and shades speak to one gender more. The same goes for age. Keep your target audience in mind to make sure your colors speak to them. Here’s a simple guide to help:

 

  • Bright vs Soft - Men prefer bright colors while women prefer soft colors
  • Blue, Purple, and Green - These are the colors women prefer the most
  • Blue, Green, and Black - These are the colors men prefer the most
  • Bright colors - Brighter colors appear to younger users
  • Achromatic - These are colors that have no hue (like black and grey), and they’re preferred by older adults and men

 

Step 3: Where to Use Your Dominant Color

Now, it’s time to utilize your dominant color. You want this color to attract attention, but not too much attention. We’ve all visited websites that had too much color, and it can be confusing to know where to even look. Try to use your dominant color in a limited number of places, especially where you want users to take action.

 

The best places to use your dominant color are in the logo, menu tabs, calls to action, and when highlighting important information. They’re also useful for titles and buttons.

 

Step 4: Choosing and Using Your Accent Colors

Your website would be boring if you only had one color. If you want your website to appear professional, you need accent colors. This is the scary part since mixing colors can be complicated.

 

When in doubt, limit yourself to 1 or 2 accent colors. Too many colors can be overwhelming. Your accent color might be the same color but in a different shade, like choosing a maroon when you already have red as your dominant color. It might also be a neutral that complements your current color. You might even bring in an entirely new color that means something to your brand.

 

Where should you use your accent color? Use it in subtle places like in the current menu tab, subtitles, and to highlight secondary information.

 

Step 5: Tie It Together

Last but not least, it’s time to tie it all together. Now that you know what colors are right for your website, it’s time to create a stylish website that works for your business.

 

Start by building a website or finding a premium theme that matches your design aesthetic. From there, customize any elements to make sure the right colors are pulling through.

 

Consider any extras that incorporate your colors as well like graphics, images, and more. These are the things that tie the entire look together. To finish the process, take a look at your completed website. How does it make you feel? It can help to bring in some extra sets of eyes.

Final Thoughts

 

Creating a website is about more than throwing different colors on the page. In fact, color is one of the most complex parts of the design process. Not only does it take some understanding of colors to know which look good together, but you also need to know the meaning behind the colors you use.

 

You can experience this for yourself the next time you go shopping. Take a look at the different brands offered for a specific product. How do these brands make you feel? It’s this same effect you’re trying to achieve with your website.

 

The right colors come from your audience and the meanings behind these colors, not just what colors you prefer. If you put your audience first, you’ll create the best color scheme for your website in no time.

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15 Picks for Spring/Summer Color Palette 2019


What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.

 

Peachy

 

Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.

#E2E7D3  #A7A993  #CDC2B0  #F36A46  #FFB288

peachy palette on Colourlovers

https://www.colourlovers.com/palette/4648460/Peachy

 

Cherry Blossom

 

Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.

#F48C8B  #9A8D84  #3E9DD3  #E7A7C1  #D1405F  #7F2133

Cherry Blossom Colourlovers Palette

 

Lavender Paradise

 

One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.

#E1D4DD  #CCABD8  #8474A1  #08979D  #055B5C

Lavender Paradise palette on Colourlovers

https://www.colourlovers.com/palette/4648461/Lavander_Paradise

 

Orchid Sweetness

 

Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.

#af83a4  #afc8ba  #e8b5b2  #edc5dc  #a4d4cb

Orchid Sweetness Colourlovers palette

https://www.colourlovers.com/palette/4648462/Orchid_Sweetness

 

Morning Meditation

 

Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.

#F3F2E0  #F0D8CC  #ECB2B0  #776163  #87907D  #B6C9B3

Morning Meditation Colourlovers Palette

 

Hippie Season

 

2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.

#1A9A8B  #57C165  #B05FA1  #D95B80  #04C8D6

Hippie Season Colourlovers Palette

https://www.colourlovers.com/palette/4648463/Hippie_Season

 

Subtle Blooming

 

Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.

#4B4233  #9A9591  #A7ADAD  #DBBAB1  #C18086

Subtle Blooming Colourlovers Palette

https://www.colourlovers.com/palette/4648464/Subtle_Blooming

Gentle Mystery

 

Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.

#FFB79F - coral  #F5D1C3 - blush  #F0BC68 - butterscotch  #AAB8BB - smoke  #C4D7D1 - duck egg  #5F9595 - emerald sea

Gentle Mystery Colourlovers Palette

 

Wild Nature

 

A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.

#F8F7FF  #DADBC9  #9DA5D6  #F9D9FF  #F787EB  #C234A0  #E59A61

Wild Nature Colourlovers Palette

 

Sugar

 

The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.

#f7f6cf - yellow  #b6d8f2 - pale turquoise  #f4cfdf - linen  #5784ba - steel blue  #9ac8eb

Sugar Colourlovers Palette

https://www.colourlovers.com/palette/4648465/Sugar

 

Princess

 

Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.

#F8F8EE  #F2E5EE  #E9D0E6  #BEB3C4  #EAD5D4  #DDF1F0

Princess Colourlovers Palette

 

Bold & Urban

 

If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.

#CFBAF5  #644892  #120A55  #E3DA51  #D7EE1A

Bold & Urban colourlovers palette

https://www.colourlovers.com/palette/4648466/Bold_Urban

Early Bloom

 

If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.

#0062A1  #379DAB  #FBB600  #C69682  #B41D6A

early bloom colourlovers palette

https://www.colourlovers.com/palette/4648467/Early_Bloom

Comic Tenderness

 

These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.

#EDEDF9  #D8F8F3  #AEE5E8  #8787A3  #D6A7D1  #FFE0E8

colourlovers palette

 

Bee Wonderful

 

Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.

#EDE6DC  #FFE401  #FEC202  #FFEDA1  #D59F00  #B27C32  #4E2513

Bee Wonderful colourlovers palette

 

What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.

 

Written by: Nina Petrov

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