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No, it's not some sort of uber green that Yahoo has achieved, it's just another marketing campaign.
We all have our favorite new marketing campaigns: the ones where companies do seemingly unrelated things to boost their street cred and show everyone they care about things other than money and you buying their products...
I will be quite the branded color palette if I add purple to my yellow live strong bracelet, my white ONE campaign bracelet... I think the orange campaign is done now that the Olympics are over, so that should free up another article of clothing. I could put my pink back on for breast cancer awareness... I certainly can't use magenta anymore, thanks to t-mobile... Man, I better start grabbing up some colors of my own before people start to think I'm a billboard for an NGO or tech company even though I won't actually have any visible company names on my clothing, just colors. I might not be wearing the names of designers but with they way things are going fashion labels are sure to buy up black any day now and then where will we be.
In such a campaign, Yahoo has launched a new web portal as a base of their new “Start Wearing Purple” campaign about being purple. Purple, as yahoo says, is the color of "creativity and innovation" and has been a part of their corporate identity since it's beginnings, even though I thought they were red, but who goes by logos these days when companies are filling the streets with purple bikes that record a photo every 60 seconds to capture the bikes journeys on a flickr account, or get funny people to do funny things with the color purple, both of which are a part of yahoo's purple campaign. Other highlights of the campaign include: daily purple links, a store of purple wears, purple pranks, and so on.
As we've brought up before here, color is an innate visual language that can be an extremely useful tool in conveying information. The use of color in information graphics groups, highlights and sorts the necessary information, simplifying the meaning and making it easier to communicate to a larger number of people.
"Functional visualizations are more than innovative statistical analyses and computational algorithms. They must make sense to the user and require a visual language system that uses colour, shape, line, hierarchy and composition to communicate clearly and appropriately, much like the alphabetic and character-based languages used worldwide between humans."
Developed for the Foresight Tackling Obesities project, this causal loop map was designed to provide systemic insight into the multiplicity of factors contributing to the obesity epidemic. Behind the simple result of people becoming heavier, lies a complex web of often reinforcing causal factors that range from individual psychology and physiology to the culture and economics of food production, food consumption, attitudes toward physical activity, and structure of the built environment.
The 108 variables shown on the map - the drivers of obesity - were compiled by shiftN, from the 38 science reviews produced for the project and then vetted by the project's science team. The drivers are woven into systemic picture by the positive and negative influence arrows that link the variables into a web of causal relationships.
This set of visualizations started as a collaboration between Christoph Römhild and myself. Christoph, a Lutheran Pastor, first emailed me in October of 2007. He described a data set he was putting together that defined textual cross references found in the Bible. He had already done considerable work visualizing the data before contacting me. Together, we struggled to find an elegant solution to render the data, more than 63,000 cross references in total. As work progressed, it became clear that an interactive visualization would be needed to properly explore the data, where users could zoom in and prune down the information to manageable levels. However, this was less interesting to us, as several Bible-exploration programs existed that offered similar functionality (and much more). Instead we set our sights on the other end of the spectrum –- something more beautiful than functional. At the same time, we wanted something that honored and revealed the complexity of the data at every level –- as one leans in, smaller details should become visible. This ultimately led us to the multi-colored arc diagram you see below.
The bar graph that runs along the bottom represents all of the chapters in the Bible. Books alternate in color between white and light gray. The length of each bar denotes the number of verses in the chapter. Each of the 63,779 cross references found in the Bible is depicted by a single arc - the color corresponds to the distance between the two chapters, creating a rainbow-like effect.
Digital art is only in its infancy and already we have seen so many great examples of amazing work. It is hard to imagine what we will see as this medium continues to develope and the images and colors become even more unbelievable...
Here are some of the more colorful videos and images created using one of the programs making this art possible, processing.
Processing is an open source programming language and environment for people who want to program images, animation, and interactions. It is an open project initiated by Ben Fry and Casey Reas, and it can be freely downloaded from www.processing.org.
Wandering through Second Life is like a exploring the dreams of it’s of residents. If you can think it, it can be created. In fact, it probably already has. Millions of people inhabit this virtual world, where new colors and creations are around every corner. These images represent just the tip of the tip of the iceberg.
Digital art is becoming hyper realistic, not just in duplicating real scenes life but also in painting vivid pictures of what fantasy worlds would look like. Feature films and the exploding world of video games are beginning to show what talent, creativity and hard work can produce with CG... Expect even more mind blowing creations to be reaching you on the big screen and in your consoles soon.
I love showcasing the work of creative people and the work below caught my eye as I was browsing the community over at CG Hub. As a COLOURlover, I especially appreciate how the use of color can dramatically affect the mood or energy of art...
Many of the images below have been cropped from much bigger images. Make sure to click through to see the artwork at high-res and full glory.
With the season about to change once again we thought it might be about time for you change up your wallpaper as well. And what better way to hold onto the last rays of summer warmth than to have a bright and colorful desktop. We found a great post of 30 Spectrum Wallpapers at Hongkiat and added 20 more.
If you don't love the wallpapers below, here are a few more places to find stunning works:
-Textures and Patterns, Creative Market
-15k Wallpapers - Searchable by Color
-18 Wallpapers by Illustrator Nick La
-(Really) Stunning Desktop Wallpapers
-30 Nicest Apple, MacOS and iPod Wallpapers
-Vista Wallpapers Pack you should not missed
-12k Wallpapers & Backgrounds Flickr Pool
Even though I hate math... I love what can be created using geometric patterns. While there seems to be many different styles of art that fit under the umbrella name of a Fractal, what I found when I went looking for more information about them was a treasure trove of amazing art. Make sure to click the images below to see the entire fractals in all their wonder. Thanks to manekineko for starting the conversation in the forum that inspired this post.
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A fractal is generally "a rough or fragmented geometric shape that can be split into parts, each of which is (at least approximately) a reduced-size copy of the whole," a property called self-similarity. The term was coined by Benoît Mandelbrot in 1975 and was derived from the Latin fractus meaning "broken" or "fractured."
Advanced Beauty is an ongoing collaboration between programmers, artists, musicians, animators and architects to create audio-reactive ‘video sound sculptures’ using the visual programming language Processing, high-end audio analysis and fluid dynamic simulations alongside intuitive responses in traditional cell animation.
The first series of films were inspired by the neurological phenomenon of Sound → color synesthesia, a condition where an individual will perceive colors based on different tonal qualities of music. Each artist was given the same set of parameters to work within. What they come up, you'll need to see for yourself, or imagine yourself the next time your listening to music, and maybe you will see colorful imagery like blobs of blue throbbing with the powerful bass as a golden melody of violins cascades over top and sharp red horn lines interject high punctuating notes.
Advanced Beauty is an ongoing exploration of digital artworks born and influenced by sound, an ever-growing collaboration between programmers, artists, musicians, animators and architects.
The first collection is a series of audio-reactive 'video sound sculptures'. Inspired by Synesthesia, the rare, sensory experience of seeing sound or tasting colours, these videos are physical manifestations of sound, sculpted by volume, pitch or structure of the soundtrack.
Our good friends over at envato are organizing the second annual Blog Action Day. Last year's topic of the environment reached millions of readers through more than 20,000 blogs... We're hoping this year's topic of poverty will reach even more. The idea is simple. Organize as many people on a single day to focus on one topic... be the change we wish to see in the world.
The actual Blog Action Day isn't until October 15th, but we wanted to let you know about it now so you had as much time as possible to support and spread the word.
Global issues like poverty are extremely complex. There is no simple, clear answer. By asking thousands of different people to give their viewpoints and opinions, Blog Action Day creates an extraordinary lens through which to view these issues. Each blogger brings their own perspective and ideas. Each blogger posts relating to their own blog topic. And each blogger engages their audience differently.
From August 15th to October 15th bloggers are asked to register to participate so we can track how many are involved, as well as their approximate audience size.
On October 15th the bloggers post on the issue and/or donate their day’s ad revenue to a charity involved in that area. We ask bloggers to try to keep their posting related to their regular blog topic so that posts are individual, suited to the audience and look at the issue in many different lights.
Learn more and register your blog at www.BlogActionDay.org
"thisissand.com is a website for play. It changes the pixels on the screen into digital sand that can be used as building material for cosmic landscapes, Clemens-style sand paintings, mandalas and so on."
A joint project by the designers Johanna Lundberg and Jenna Sutela with the Flash programmer Timo Koro, who wanted to create a playground of colors and sound for people to play with them in their sandbox.
To find out a little bit more about their site I sat down with Jenna, Johanna and Timo, turned over an hourglass, and had a chat about things:
COLOURlovers: What inspired you to create This Is Sand?
thisissand.com: The project is a result of a lengthy discussion. We started off with making an animation out of visually interesting computer glitches and related sounds. In the process, we were referring to the computer as a sandbox - a place where you play with given matter, using your imagination to mold it in infinite ways. Just like that, we actually started moving towards to what thisissand.com is today.
CL: What do you do when you are not playing with sand?
thisissand.com: Graphic design, Flash programming, writing and concept design.