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Secrets to typography


Whether you are writing an email, a blog post for your personal website or you are developing a client's brand, the type of font you use is of essential importance.

It has often been undervalued in our everyday use, but it is as important as the tone of your voice and your body language in public speaking. Our readers get who we are and the intonation of our story based on the vocabulary we use, but also the font of our text.

While writing any text, it is important to know which fonts to avoid. Standardized fonts such as Arial or Times New Roman are simply exhausted. Same could be said for a font such as Comic Sans - the popularity of this font made it look repellent to the eye today. Their use has been in our lives for decades. It is time to let them go.

To understand which font is best for our use, we need to acknowledge the personality of every font. There are all types of fonts - professional, serious, chill, conservative, and playful and many others. Decide on the family of the font you are choosing based on what is the statement you want to say in your text.

 

 

It is often good practice to use two different fonts in one document - one for the headings and one for the text body. This helps differentiate the chapters and introduces the reader with the content. It is recommended to use two opposite types of fonts. If we use two similar fonts, the point of using two fonts is lost. We should think about the heading that will stick out of the rest of the text.

 

 

When we are talking about the color of the text, it is somewhat popular the use of reverse type - when your text is in a light color and the background is darker. It is important to highlight that this practice works for the headings but often doesn't for the text itself. It is also good to mention here that the colors used should be exclusively in contrast, and the font should be as simple as possible and tick enough for easy reading.

To improve the readability of your text, you can try using serif and sans serif fonts, avoid decorative fonts and use punctuation correctly. Avoid long texts with small or large caps; highlight the words you need using italic, bold, or less recommended by using different size and color of the text.

We hope you found this article helpful and are giving fonts some more thoughts and research. What is your favorite font? Tell us in the comment section below.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Featured image by Ana Maksimovic, inspired by Spoon Graphics.

 


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