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Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.
Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.
Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.
Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.
No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.
When you are building a brand, choosing a color scheme for your logo design can often be more difficult than coming up with the brand entirely. Making the wrong choice could be damaging to your brand, but it can be hard to tell if you are making the right choice to begin with.
Colors are important when it comes to marketing because you want to ensure you’re invoking the power of emotional connection. This type of connection is important when you are building up your audience and gaining trust in your potential customers. So, how do you know which colors are going to best help you accomplish this? We are here to help you figure it out.
Colors are psychologically connected to emotions. Certain colors make people feel certain types of emotions, which is why color matters so much in branding and marketing design. One small color tweak can make a big difference for a user without realizing it. For example, after running an experiment in CTA button colors, HubSpot found that a green CTA button outperformed a red one by 21%.
Different industries tend to have different dominating colors depending on what services or products they provide. For example, many banks and credit card companies use blue in their logo because blue evokes trust, loyalty, and security. Therefore, color is an important aspect in making sure you are connecting the right emotions for your brand to your customers and audience base.
Each color has positive and negative connotations. Sometimes those negative connotations could pose a risk in certain industries. For example, most fast food industries don’t use the color blue because it can be an appetite-suppressing color since it’s not commonly found in the food we eat regularly.
Here is a quick overview of the positive and negative emotions that are connected to different colors:
Consider the industry in which you are positioning yourself and the emotions you want to invoke. This part takes some research but is important for your decision.
When choosing your own brand’s overall color scheme, Canva recommends using the 60-30-10 rule that many designers follow. That means 60%, 30%, and 10% for each color within your palette.
Start by simply putting colors together. Try to focus on contrasting colors. Experiment with different shades and opposite colors to determine what works best with the image you have in mind. Stick to three colors in total to keep things easy on the eyes. Your base color should be your brand’s most dominant emotion, and then work your way down from there.
So, after all of this information, how do you pick a color scheme that will simultaneously set you apart within your industry but also evoke the right emotions? For example, you may be thinking about picking a color that is not typically used in your industry in order to set your brand apart and make your logo stand out from the crowd. However, this could be risky depending on how your audience will interpret your branding. Sometimes it can be safer to stay within an industry standard, but it depends on what you’re trying to convey.
There is always the option to run a test. Digital marketing is all about testing and tweaking wherever necessary. Things are always changing online, so your brand can constantly evolve with it.
We all know which colors we love and which colors we like to avoid. But did you know that certain colors can influence your mood and make you change your decision? And if you did, do you know which colors and in what way? Let’s discover together.
If you are a designer who is trying out their creativity in a web design project, you should seek color purple. It’s a stimulating color, being bright and energizing, yet having enough coolness to help keep you calm as you be creative. The lighter the color, the more calming the effects, and vice versa.
Blue or green are the perfect examples of cool colors. They are associated with coolness and tranquility. When you look at the blue sky, for example, or a forest of greenery, you tend to feel at ease. It helps your eyes rest, too. When you’re in a room where you have to spend a lot of time in, blue colors work to keep you less antsy. It can help lower your blood pressure, too.
These colors can help stimulate and make you hungry. There’s a reason why McDonald’s arches are yellow. When you see these colors, it can remind you that you of your hunger. A yellow or orange kitchen can make you hungry all the time, so beware. Any warm colors can invite you to feel this, so take note.
Red invites passion and energy, like a bull running at a red cape. When you see red, you feel charged up. A love hotel may use a lot of red to invoke passionate lovemaking, but it’s not the best place to sleep because of how cerebrally stimulating it can be. Remember this when painting your house. Your creative room may be a good place for a little red, but not the bedroom.
A good marketer, and good businesspeople know that color can influence customer’s decisions when buying a product. When you're trying to sell beds, using the color blue in your aesthetic can make potential customers feel like they could fall asleep on their mattresses. When you are selling art supplies, a splash of purple can influence customers as well. Business people selling family related products will use various colors to appeal to your kids. Speaking of kids, if you want some cool ideas for your family, click here or look here.
Knowing the psychological effects of color can help you be more mindful of it. If you want to calm down, you want to look away from red colors, and instead look to blueish colors as well. If you want to be creative, look to purple colors. And if you have to look at a color that gives the opposite of your desired effect, you can be aware and not let it impact you as much. For example, if you need to sleep, and are surrounded by red, you can look towards other ways of calming you down.
Sometimes, certain colors may trigger bad memories in people. If you have depression or anxiety, some colors may help, but they are no substitute for professional therapy and if some colors affect you in an adverse manner you should seek help. Online therapy sources like Regain are here to help you get assistance on your own terms and allows you to live a better life.
Color is amazing with how much it can affect you. By realizing its effects, you can make adjustments in your environment and be able to handle life’s colors more gracefully than ever.
Stop wasting your time trying to find inexpensive and high-quality image editing services. Look through these 10 photo editing services reviews with before and after examples to make the right choice and not to spend money for nothing.
I’ve chosen this studio portrait because it is quite difficult to edit for amateurs. I’ve asked all photo editing services to fix image background, do something with this too orange light on the model’s face, clean her skin, adjust small details on her body and face.
I sent one shot to 10 image editing services and gave them identical instructions. While selecting websites, I studied a few reviews and used the articke about top 25 photo editing services review written by Jennifer Mulrow, a professional photographer.
Now it’s time to test and find out whether these services are worth our money and effort.
FixThePhoto is a professional photo editing service that works with all photography genres and can handle any photo editing level. The prices are reasonable and understandable, there are a lot of before and after photo editing examples and all of them are at the high level and can be zoomed in.
Before placing your order, you may get a free quote. Having attached the photos via website/DropBox/WeTransfer/email, you may write the instructions, add examples of what you need, your portfolio photos for giving your edits a consistent look, and mark out the areas you need to be fixed.
My photo editing looks professional – Fix The Photo retouchers paid attention to small details, even slight scratches on the chair were removed. I like their decision regarding the yellow spot of light on the face – they didn’t eliminate it completely but added the effect of soft light. The work with the background is great, the gradient is light and smooth. Her hands look better.
WeEditPhotos makes a positive first impression, has a nice website design and an interesting blog for beginning photographers. Their before/after image editing examples allow you to see the changes made by scrolling the lever in the middle of the image. You will read a very detailed description of each type of photo editing service they provide to know exactly what you will get.
Unlike the previous photo editing service, the approach to dealing with the light-and-dark pattern on the model’s skin was slightly different, but it looks good too. Dodge & Burn is perfect. The texture of the background was preserved, but the color became smoother. Now the model’s face and body skin looks natural and perfectly airbrushed.
The name of this photo editor service tells in what photo genre these guys specialize in. WeddingRetouching is engaged in all kinds of portrait photo retouching, offers discounts on wedding images if you order batch edit (color correction of 700 shots, image retouching of 20 shots at the basic level + 5 shots with advanced image retouching for $99). The examples are very professional and look like magazine covers.
I like the overall mood of the edited portrait. These guys removed the yellow color making the face evenly and properly lit. Also, the shot became voluminous. Light body reshaping and work with fabric is realistic and looks nice. But they didn’t remove the scratch on the chair which is not so important and doesn’t spoil the overall photo composition.
This photo editing service is engaged exclusively in High-End and Magazine photo retouching, so the price tag is also higher – from $10 per photo and above.
In my instructions to this photo I specified – “Do something interesting with a yellow spot on the face or remove it completely”, and they chose the first variant. The skin retouching is very nice, the background was also modified well, but they changed the color to blue and smoothed its texture. I saw a slight body correction along with a straightened strap on her right shoulder. Overall, I’m satisfied with result.
The same as the previous photo editing service, Nude Retouching Service is rather narrow-focused. Boudoir and nude photo editing is their main specialization. Their website resembles a fashion magazine. Prices are average – from $5 to $15 per image. The pricing is very convenient, with a detailed description of what you pay for.
Skin retouching and body correction are performed very professionally and naturally. You won’t find any flaws even zooming in, but her skin tone looks a little bit strange. They decided not to darken the light on the face and simply make it more muted and soft. As a result, the face is slightly different in color, it is especially noticeable on her lips.
According to many photo editing services reviews on photography forums, Photorelive is considered to be the best picture edit service online. I totally disagree with this opinion.
Their website is inconvenient. At the first visit, the website shocks you with its design of the early 2000s – incomprehensible patterns, colors, minimum of information and examples of low-resolution images. Yes, it is cheaper than the previous photo editing services, but when I see their examples of work, I feel like I went back for 15 years.
When I ordered picture retouching, I thought it was funny to choose the intensity of skin blurring. Why is it necessary at all? Why can't you just do realistically? I have had plenty of problems with the order – I even have a confirmation by a phone number.
After receiving the result, I noticed that the extra items on the background weren’t removed, although the wall was smoothed. They got the best out of the yellow spot on the face. The skin was retouched well, but the small details weren’t corrected.
If the website of the previous photo editing service for photographers seemed outdated, then these guys even didn’t try to make something stylish. I don't know who worked on the design, but the full-page coconut, small font with grey highlights and a transparent background make your head ache after 10 seconds of viewing – are you serious, guys?
The most absurd thing is the examples of image editing work. In fact, they are edited at a great, professional level, but it is all hidden under the cover of a terrible website.
I didn't expect to receive my order at all but I got it and it was pretty decent. They removed the glow from the face but the lips’ brightness was preserved, which is strange. There is an abundance of shadows in some parts of her body but in general, the skin looks good. The work with the background wasn’t carried out well as on the examples above.
The photo editing service welcomes you with a fantastic portrait, which apparently their retouchers have been working on for hours. Then you will notice text, a lot of text. If you go to their portfolio, you will see dozens of examples but they are all in small resolution. If you zoom in slightly, the slide show will be enabled. Some of the examples are great, some are pretty weird.
Excellent examples are placed together with descriptions of what is included in certain photo editing services. Their image resolution is decent and it is convenient to view before/after pictures. What about the prices? The website doesn’t feature any pricing, so you will find out the prices after making an order.
My image cost me $8. Retouchers got the best out of the yellow glow by preserving it and spreading all over the face. The background was made colder and they added a blue tint. All this contributed to the unusual mood of the shot.
A big mystery for me is the tasteless and outdated websites of photo editing services online. People who use their services are associated with creative artists. When you see that the creators of the website do not care about it, why should you think that retouchers will care about your pictures well?
I think the main Fotofix problem is quite obvious. They created the website in 2007 and it looks like it hasn't been updated for 12 years. Examples of poor-quality works and the prices in Fotofix credits raised a lot of questions.
As for image retouching, they chose the strangest way among all photo editing services. Instead of working separately with the glow, they just desaturated all the yellow colors turning it almost into B&W. Now the shot looks like a black-and-white picture with an orange spot on the top. The model’s skin looks too pale.
This Australian photo editing outsourcing service is quite popular in the USA. I visited their website several times, but recently it has been updated and changed the name to Mist. An update is a good thing when it leads to improvements. In case of PhotoEditingCompany, it caused the opposite.
80% of the windows and pictures aren’t loading, don’t work or are completely empty. It is impossible to test the website. The design is decent but unfinished. There are no prices, the button for making an order has disappeared. To place an order, you had to contact them directly on Facebook and by mail.
Image retouching cost $5 and I would call it average. The yellow glow was completely removed and the light on the face skin was evened out. But there is a big problem – the face began to look artificial, as the skin tone is different from the body skin color. The background wasn’t touched, except the color that has acquired another shade.
I worked with this outsourcing photo editing service for the first time. As I understand, now it has a different name – Invensis, although the address is the same. The site looks fine, I don't really like it, but it doesn’t put me off either.
The examples are not professional and they have a 250x100 resolution, so you can’t zoom in. Furthermore, the larger pictures have a watermark. To make an order, you need to specify a lot of personal data and I don’t think it is necessary. There is no pricing at all, you just place an order and only then find out how much it will cost.
I paid $5 for image retouching but I didn’t like what I received. They just brightened the picture, because even the line on the wall wasn’t removed. The skin retouching isn’t realistic and the yellow color has already begun to lose details, especially around her eyes.
The website of this picture editing outsourcing service looks quite professional – a lot of decent photo editing samples, various discounts, convenient pricing with a detailed description of everything that is included in the price.
In general, the expectations of this image edit service were huge. When I receive the shot, I had to double check several times, I couldn’t believe what they did. Maybe the problem is in the monitor they used, otherwise I don't know how to explain it.
They just darkened her skin. In some parts, you may see clear strokes, but the funny thing is that the background remained untouched. The model’s skin was smoothed in some places, but it became too flat on the face.
The glare under the earring drives me mad, because they have eliminated all the glare that gave volume to her skin. But this particular glare has been preserved and it looks like a white spot.
Nowadays there are a lot of stores offering goods for renovation. But the toughest thing in the renovation process is the choice of wallpaper. The selection is great today. And the main thing is to know how to distinguish high-quality product from cheap stuff.
First you should determine the kind of wallpaper you are going to buy. Don't hasten to buy the first wallpaper you like only because of a captivating pattern. Usual wallpaper may cause a lot of problems and tends to form clots when you hang it on a wall. That is why many people opt for photo wallpaper now. It is preferable option.
Any kind of wallpaper has pros and cons but the benefits of photo wallpapers prevail over their disadvantages.
The pros include:
There are few disadvantages such as:
When it comes to variety of wallpapers, photo wallpaper can be divided into three categories by material: vinyl, non-woven fabric, paper. Paper options are also available in two versions - matt and glossy. The surface can be smooth, textured, and self-adhesive. People differ in opinions about the best choice, but experts recommend buying wallpaper made of non-woven fabric with a protective layer, making it resistant to toughest water impact. There is also 3D wallpaper. Now it is the most popular option, especially for the children's room, which looks very stylish with it. The guests will appreciate your choice and it will gladden your eye.
Photo wallpaper is a rather expensive treat but its cost is justified. It is a high-quality product that lasts on the wall for many years. Besides, you can order it with any pattern you like. With your kid's favorite cartoon - for the children's room, with a family portrait - for the hall; this kinds of wallpaper can suit the taste of the pickiest customers and can be made for any premise. Taking into account superior quality and long service life, the price of this product is quite reasonable. You can also choose ready-made options with images of animals, flowers, landscapes, patterns, etc. It can be a good choice if you don't want to wait and have found the wallpaper you like among the ready-made ones. And it would be cheaper than the wallpapers with custom designs.
The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.
It's true anyway!
Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.
The 5 ingredients to make viral content
1) The social value: Share what motivates your audience
Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.
It's not just the titles that will help your content become viral, the content itself has a say.
Let's take an example.
You sell organic products and you would like to be a little more visible on the Internet?
For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.
3) Emotion: Caring is sharing
This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.
Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.
It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.
4) The public: Become your own PR representative
People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.
But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.
Have you ever seen how many people use a Mac in a Starbucks?
There are many!
For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.
The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.
How can this apply on your social networks?
On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!
Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?
5) The practical value: produce useful content for others!
Why would someone want to share your content if it does not add value?
This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.
How to do on social media?
Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.
Hopefully the 5 tips above can help you to produce viral content.
Tropical weather calls for tropical colors - those bold, expressive, mysterious, fresh, blooming colors we find everywhere around us. Purple is making a comeback - on our streets, in our plates, to our living rooms.
Photo credit: Marcia Vanêssa
Although smooth shades of pink have been very present in interior design for the past few years, something as vibrant as purple doesn't make the cut so often. Gentle pink seemed much easier to fit into our spaces, and the vibe it brought to the place was calming and peaceful - not what we'll see with the purple in the following years.
Not only is this color getting back to the throne with strong impressions, but it is also coming back with crazy and intense collaborations. Purple we will be seeing from now on is dramatic, futuristic, and loves to be combined with alike colors - all the shades of pink, and even dark cherry moments here and there. This purple also likes to walk the line between pink and orange, tempting our senses and lifestyles.
It is predictable that purple will take over most roles which belonged to pink so far, including special occasions design. Wedding designers will have their plates full of tasty details of purple in the white and silver decor, while beautiful purple flowers can take the attention of the guests in split second.
Purple can also bring a certain something to the bedroom. If you are thinking about redecorating, don't take purple too seriously - as in wall paint or the color of your closet. This princess among colors deserves a special treatment, which is why it works best if you add it as details in white and pink surroundings. For example, don't repaint the wall in your bedroom purple - just buy the sheets with purple details. This works whether the design is flowery or not - purple will give a new urban sense to your life rhythm.
If you are, however, looking for a drastic change, repainting a single wall in your kitchen or dining room will do the trick. This change, however small, will have a dramatic impact on the look of your space, it will freshen it up, and make it a charming, more exciting room to be in.
How will you use purple in the upcoming months? Are you a fan of flower-inspired designs? Let us know in the comment section below.
Written by: Nina Petrov
What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.
Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.
#E2E7D3 #A7A993 #CDC2B0 #F36A46 #FFB288
Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.
#F48C8B #9A8D84 #3E9DD3 #E7A7C1 #D1405F #7F2133
One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.
#E1D4DD #CCABD8 #8474A1 #08979D #055B5C
Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.
#af83a4 #afc8ba #e8b5b2 #edc5dc #a4d4cb
Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.
#F3F2E0 #F0D8CC #ECB2B0 #776163 #87907D #B6C9B3
2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.
#1A9A8B #57C165 #B05FA1 #D95B80 #04C8D6
Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.
#4B4233 #9A9591 #A7ADAD #DBBAB1 #C18086
Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.
#FFB79F - coral #F5D1C3 - blush #F0BC68 - butterscotch #AAB8BB - smoke #C4D7D1 - duck egg #5F9595 - emerald sea
A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.
#F8F7FF #DADBC9 #9DA5D6 #F9D9FF #F787EB #C234A0 #E59A61
The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.
#f7f6cf - yellow #b6d8f2 - pale turquoise #f4cfdf - linen #5784ba - steel blue #9ac8eb
Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.
#F8F8EE #F2E5EE #E9D0E6 #BEB3C4 #EAD5D4 #DDF1F0
If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.
#CFBAF5 #644892 #120A55 #E3DA51 #D7EE1A
If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.
#0062A1 #379DAB #FBB600 #C69682 #B41D6A
These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.
#EDEDF9 #D8F8F3 #AEE5E8 #8787A3 #D6A7D1 #FFE0E8
Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.
#EDE6DC #FFE401 #FEC202 #FFEDA1 #D59F00 #B27C32 #4E2513
What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.
Written by: Nina Petrov
Designs keep changing, and for a designer, trends, principles, requirements of clients, and culture overall play significance in determining what people appreciate today and what they may reject tomorrow. When it comes to culture, many would agree that a design element that gets accepted in India may not always be a good idea in a European country. In this article, you will find out why it is often the case. We’ve dissected into major world cultures and how they impact the work of visual creators.
Some students are also given tasks to write on this or a similar topic. However, whether you are looking up some information to complete your piece, or just researching for job purposes, here’s a quick list of questions you need to answer before you get down to work:
In fact, these questions can go on and on. To make it easier, you can find a reliable, professional paper writing service that can help you with drawing up important design concepts for your paper, or do even a more comprehensive research for you, in case it’s been quite a while since your graduation. All in all, you need a decent plan and a visualization of artistic creations if you want to complete the task successfully.
Now, with respect to cultural influences on design, it is important that visual artists take note of nuances such as religion, values and colors. Think about it this way. Are there religious restrictions that would limit a designer’s creativity when designing, for example, a logo? Also, would the use of certain symbols be regarded as offensive?
Whichever way you look at it, color is a de facto design principle/element all over the world. Whether in traditional or modern design, you will always find color denoting some sort of culture. However, before a designer can settle on color choices to use in creating an artwork, it is imperative that he or she zeros into how cultural nuances of a country influences visual artistry.
At this point, let’s explore a few elements specific to certain cultures and how they vary from each other.
Europe is a continent of many cultures, and there is no doubt such variations play significance in influencing modern design trends. From art, literature, music to architecture, you will need to understand what transpires in a member country before deciding on the appropriate color, line, shape or fonts to use in a logo, drawing or any other type of visual art.
For many years, European culture transitioned through many phases to modern-day art. It means you’ve got to think about Prehistoric art, Medieval, Classical, Baroque, Mannerism, Renaissance, Neoclassical, Rococo, Realism and Romanticism before figuring out the best design for a client.
It is because while someone would relish over retro artwork depicting the age of Romanticism, another would want a creator to factor in modern-day design trends such as emoticons. It is always about providing a client with a design service that resonates well with their tastes or ascription.
A walk down the history of a country is one way to go about national colors and what they symbolize. But depending on the purpose, for which you are hired to create an artwork, designers must also take note of meanings colors manifest in a deeper sense. In Japanese culture, for example, blue color means cool, fidelity and passiveness.
It would also interest you to note that Japanese regard blue as the color of luck. While times may have changed, color traditions remain deeply entrenched in the country’s quest for posterity. You will often notice blue in dresses such as office wear and in attires adorned by fresh graduates during their first job interviews. Other colors, which bear the same meaning as blue are yellow, purple, red and green.
The big question is this, “How does the culture of India impact design?” Well, India is richly endowed with colorful cultures, most of which date back to centuries ago. That is not to mention that for a long time now, the graphic design landscape in India always gets shaped by religious mannerisms. The country is home to some of the oldest religions, namely Jainism, Buddhism, Hinduism and Sikhism.
All in all, it would interest you to note that culture and design are inseparable entities in India. Talk about bold colors, shapes or fine lines and you will always notice them on temple walls, sari apparel, graffiti, and signposts and among other places. In a nutshell, creators targeting clients from this part of the world should always emphasize color prominence.
Culture, according to studies, is a collective view of a people, cultivated behavior and learned experiences. Whether through social interactions and any other form of association, culture remains an overarching factor in the work of designers, even in the unforeseeable future.
Are you an entrepreneur looking to build your own website? Here’s a quick pick-me-up for non-designers to guide you through the basics.
Graphics designers all over the world generally prefers Mac over PCs, so congrats if you’re on one. Apple has been consistently stronger in colour display and design support, but either way, get your device ready and let’s dive right in!
It is rather pricey to subscribe to Adobe Creative Cloud, but you will soon find out that it’s far superior than using free, cracked software. Be it Photoshop or Illustrator, updates are usually unavailable when you’re on a cracked software. It’s also very time consuming to look for a legitimate crack - most of the time you just end up with malware.
Freebies are not worth a virus-ridden, lagging device, especially when the Mac itself is not cheap. Don’t waste time looking for the latest software crack, head straight to Adobe’s official site and get a subscription.
Students get the software at a discounted price, but even if you’re a freelancer or an entrepreneur, it’s worth paying full price. View shelling out the money as an investment but not an expense.
Once you have your digital design tools all set up, here’s a simple design rule of thumb that should always be at the back of your mind – less is more.
Adobe design software comes with a range of fonts and you might be tempted to put them all to use, but consistency is key. One or at most, two styles are enough: one for the headers (title and sub-headers), and one for the body. If you must use multiple fonts, try to be as organized as possible. Make sure there is strong reason behind each change of font so it’s not confusing to the reader.
As with the saying, ‘simple English is good English,’ any sort of creative work should be focused primarily on getting the message across. If you’re not sure whether you’re overdoing it, come back to your design in a few days with fresh eyes. You’ll instantly notice if something sticks out.
This might be quite counter-intuitive to the beginner, but leaving blank spaces actually adds to your design. A cluttered layout is overwhelming and confusing. Readers want to be clearly guided as to where to look, so direct their attention to what’s important by leaving lots of blanks around it. Don’t fill up white spaces thinking you’re maximizing your real estate; a messy layout only deters your audience.
Apple’s ads are prime examples. Notice how they’re always ultra-simple yet super impactful? That’s the way to do it.
Sometimes structure is vital to visual appeal. While we want to be unorthodox and creative, a solid framework gives your design a strong backbone so interesting features pop. Aligning key shapes and texts also makes your layout more presentable and professional. Once you’ve identified the objects you want to align, highlight them in one go and choose the way you want to line them up or distribute them.
Here on Colour Lovers, there are millions of palettes to choose from. Unsure what to go for? You can decide based on the mood of your project or brand, or simply go for the palettes of the year.
Not only is it a dreadful process to pick your colours one by one, it’s also going to take a while before you get it right. Opting for pre-selected combinations will help you jump-start your design process.
The prevalent style of design varies from culture to culture, so make sure you conduct adequate research before you start putting things together to appeal to your audience. If you’re targeting a foreign market, consider installing a VPN on your Mac or PC to change your virtual location to the target locale. With a changed location, you’ll see search results as if you’re in the area, so you can take inspiration from competitor sites. Even if you’re going for an international and professional look, a VPN can still be of help – just change your location to the United States and take a leaf off their book.