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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,194 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Did The Simpsons Predicts Pantone’s Color of the Year?


simpsons

The Pantone Color of the Year is a calendar event that every designer keeps an eye on. Starting in 2000, the Color of the Year is as straightforward as it sounds. However, are there more nefarious forces at play? The team at Aspire Doors noticed something that may have just blown Pantone’s cover wide open. Kind of…

Before we get into their discovery, let’s discuss the Pantone Color of the Year and its significance…

What is the Pantone Color of the Year?

Pantone was founded in 1962 for the purpose of creating colour cards that would be used by cosmetics companies. The following year they changed course with their colour matching system otherwise known as PMS (Pantone Matching System). What this does is create a catalogue of all colours that can then be used around the world with consistency.

Having consistent colours is crucial for your branding or any other design project and with so many possible colours out there, it became necessary to standardise and quantify colour. Without being able to find and use a colour consistently, design projects would increase massively in logistics and time wasted.

In 2000, they launched the Colour of the Year and it has since made Pantone the global authority on colour. They have moved with the times as well. Before the internet, Pantone would provide solid colour ink printed on paper. They now work in CMYK as well as RGB and have documented and numbered thousands of solid colours for you to use in your web design projects.

How is the Pantone Colour of the Year Decided?

This is where Aspire Door’s discovery comes in. The COTY is supposed to represent the socio-economic conditions of the time and is decided by a number of different colour representatives around the world. They meet in secret to discuss and debate what it should be.

Taking pointers from fashion, art, politics, packaging, branding, film, travel destinations and more, they decide on a hue that best represents that year. Or do they?

The Simpsons-Pantone Connection

Here’s where the truth may lie. Since 2010, the Pantone Color of the Year can be observed in the living room of one of TV’s most famous families, The Simpsons.

As this post from Aspire Doors demonstrates, the 2019 Color of the Year ‘Living Coral’ matches the Simpsons’ skirting boards and thus completes the set from 2010 to 2019. 2013’s COTY ‘Emerald’ matches the carpet, the walls match the 2016 COTY, every part from the magazine rack to the rug can be linked to the Pantone Color of the Year.

Is this proof that Pantone gave up in 2010 and are just pointing to a different part of the Simpsons living room each year? We doubt it, but the coincidence definitely raises an eyebrow.

The Simpsons Future Predictions

This can be categorised as one of many future predictions that The Simpsons have got right. When Donald Trump ascended to the presidency in 2016, viewers remembered the 1998 episode ‘Bart to the Future’ where Donald Trump becomes president. Even the campaign posters were almost identical apart from the slogan. The Simpsons thought he’d opt for ‘America, you can be my ex-wife!’ instead of ‘Make America Great Again’.

This is just one prediction in a long list, from Las Vegas circus tiger attacks to the mass hysteria of the Higgs Boson particle; The Simpsons have had an uncanny ability to see into the future. So, are the writers time travellers?

Probably not.

The truth is, the Simpsons have been going for so long and the world around them has always informed their jokes. In 30 years of writing jokes based on current affairs, some of those scenarios are bound to come true. After all, Donald Trump expressed interest in running for the presidency as early as 1988, a whole decade before the ‘Bart to the Future’ episode and a year before the Simpsons’ first episode in 1989.

‘The Simpsons Did It Already’ is an online meme that is testament to this fact. In 30 years of the Simpsons, they’ve covered so much ground that so many hypothetical situations have already been explored by their writers. It’s made it really hard to come up with ideas for your own TV show, because pretty much anything you can think of has already been done by Matt Groening et al. So, there’s no need to believe in time travel just yet.

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Tips To Grow Your New Personalized Portrait Business For Less


portrait business

30% of new businesses fail within the first two years, according to the Small Business Association. As such, when you’re launching your own personalized portrait business, you need to have solid marketing in place to attract customers. Additionally, you’ll need all the stock and tools required to create an original, quirky, and colorful piece that your customer will treasure forever. But, how do you ensure that you don’t overspend and ruin your growth potential?

Buy Materials in Bulk

Before you even consider launching your personalized portrait business, you should produce a detailed business plan, highlighting how you plan to grow your business and cover your expenses. As part of this plan, you’ll need to thoroughly research how and where you’ll purchase your materials from. In general, buying canvases, paints, and pencils in bulk will save you an average of 45%, according to one wholesaler. However, you mustn’t let the lure of ‘buy more to save more’ tempt you as you’ll have to sell more portraits to make a profit. So, ensure you carefully plan how many portraits you can realistically produce in a three-month period initially, and only buy the materials required to cover this output.

Offer More to Earn More

When you’re starting out in the custom portrait business, it can be tempting to offer customers portraits in standard sizes and formats to keep your costs down. However, customized goods are typically given as gifts, and this presents a great opportunity when you’re keen to get your business off the ground. By offering portrait cards, gifts, gift wrapping, colorful frames, and the option of adding a personalized message to your portrait, your business will stand out from the rest. Of course, this will increase your initial expenses. So, when you’re considering your business costs, you may need to borrow more capital in order to earn more income.

Be Accessible

Customers are prepared to pay high for personalized portraits as a unique and fully customizable design is something you can’t put a price on. But when consumers are sending you images, color swatches, and specific requests, they expect to be able to contact you as and when they need to. It’s, therefore, crucial that you have multiple methods available for them to contact you on. If you’ve met up face to face, handing out a business card is wise, whereas, being active on social media, having an easy-to-use contact form on your website, and an email address is crucial. By providing a good first-time experience, you’re much more likely to get repeat custom, positive reviews, and referrals.

Launching a personal portrait business takes a lot of enthusiasm and investment. But, by being smart with the way you launch your new venture, you can keep costings to a minimum while growing your business at the same time.

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The Most Effective Ways to Make Your Photos Popular


As far back as 2014, an annual internet trends report, published by Mary Meeker, made the astounding claim that 1.8 million digital images were being uploaded onto the internet on a daily basis. Look around you and you will agree that this is a plausible number. With the proliferation of mobile devices that have cameras, everybody has become a photographer. For anyone building a photography portfolio, the number of images around can be a predicament. How do you ensure that the images you take are seen and become popular?

Here are some suggestions on the most effective ways of ensuring that your photos become popular.

Identify your audience

Treat photos as would any other content; create them for a particular audience. Anyone creating content and believing that it would appeal to everybody will fail. Start by determining who you would want to see your photos. Once you are clear about this, determine the kind of photographs these people would want to see and give it to them.

Attempting to create images for a particular audience leads to an important question: how do you know what your audience wants? Research the audience and collect data. With the internet, it has become easy to collect data about the kind of things a particular group of people is interested in.

Follow Search Engine Optimization principles

When many photographers hear about search engine optimization (SEO), they often think that it’s only suitable for written content. This is a misconception because search engines also rank images. Hence, to ensure that your images rank higher on search engines and are seen, you have to use image optimization.

To ensure image optimization, include some relevant text explaining what is happening on the image. If your image is appealing and connected to a topic of interest, it might make sense to the person who looks at it. If it leaves a good impression on someone, they will probably share it. When an image is shared, it is likely to be seen by more people.

To help you understand how to optimize an image, look at the image below.

make popular photos

Photo by Maggie Grace Photography

One of the most important aspects of image optimization is alt text (or alt tag). This is a description you add so that if the image is not available to the visitor for any reason, they would know what is on the images. An example of such reasons would include a person who has turned off images. It is also useful for visually impaired persons using a screen reader.

The following suggestions will help you optimize the image above.

  • Select the right name for your file. Images usually have names that don’t help the reader understand what is on the image such as Nokia555444.jpg. For the above image, you would have something like, trendy-modern-wedding-attire.jpg.
  • Mention photo´s credits if you know it.
  • Ensure the image size is reduced so that it doesn’t take too long to display. In most cases, everything in between 1200 and 700 pixels is fine. We used 800 pixels on the longer side.
  • Make sure the image is responsive (i.e. can display on different devices).
  • Check on PageSpeed Insights whether your webpage loads as fast as before.
  • Compress the image so that it is stored as a small file size if you need it.
  • Caption all images so that people who scan your article will get an idea of what is in the image.

Create value

When people search the internet, they are usually looking for solutions to the challenges they are meeting. If your images create value and help people solve challenges, they are likely to appeal to an audience.

Creating value means making a decision regarding what people would use your image for. For instance, do you intend that people would use your photos as wallpapers? Then you may want to look at what people usually look for when they select wallpapers. The same would apply if you are taking photos that you want people to use for educational purposes.  It is important to inform your audience what you think the photos would be more suitable for.

Share on social networking sites

One of the most effective and scalable methods of getting anything good to go viral nowadays is social media. However, if you are going to use social media, it is important that you ensure your images are the highest quality and they are relevant for your audience.

The mistake that many photographers make is not to clearly request people to share the images they post. Many people will do nothing if they have not been asked.

When posting your images on social media, start by doing your research to determine the time when most of your images are likely to be seen by those you are targeting. You don’t have to have the resources to collect this information, some analytics specialists have probably got the information somewhere. All you need to do is to search for it.

If you follow the advice above, if you are willing to research, and if you understand that there is no magic in getting your photos popular but hard work, you will soon reap the fruit of your labor.

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How to Create a Killer Marketing Strategy To Sell Your Art


marketing strategy

One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set.

The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a step-by-step guide to developing a marketing strategy for artists, to let you successfully market and sell your art even if this area is not your forte.

  1. Set Goals and Objectives

The first step in developing a marketing strategy for your art is to define your goals and objectives. This will be the foundation of your strategy, because everything you plan to do follows from what you are looking to achieve.

Start by identifying your goals for your business. You goals should be the broad, overall things that you want to achieve. This could be to make a certain amount of money (either a set figure or enough to be financially sustainable, for example), to create a profile as an artist (locally, nationally or internationally), something else, or all of the above.

From there you can work out your objectives, which are the smaller, more concrete things which will bring you closer to achieving your goal. For example, if your goal is to create a public profile as a well-known artist within your area, an objective may be to attract a certain number of followers on social media.

  1. Define Your Audience

An important part of any marketing strategy is your audience. Every business’ audience will be different, and you need to know what yours is, as this defines the marketing methods and tactics you should use.

In order to define your audience think about your ideal customer: this is the person that is most likely to buy your product for the price you are willing to sell it. Your ideal customer will have an interest in your art, and the financial means to be able to buy it. Think about who this person is, down to factors like age, gender, profession and locality.

From there, explore the lifestyle and habits that person is likely to have: do they spend time on social media and if so what platforms? Are they likely to pick up flyers at community events or read the notice board at local cafes or other businesses and which ones? All of this will help you know how to market to them.

  1. Know Your Brand

As important as knowing your customer is, it is equally critical to know who you are. Every business has a brand, and if you are marketing yourself as an independent artist, you are that brand! Your brand expresses who you are as an artist, and how you want people to see you. This is really up to you to decide: your brand could be professional, playful, fun, quirky, traditional, classic, or something else. Whatever you decide, everything you do in your marketing should reflect this essence.

  1. Pick Your eCommerce Platform

These days the easiest way to sell your art is online. You may also choose to sell your art in person, either in combination with online sales or exclusively in store. However, assuming that you do want to sell your art online, you have a few options. There are a number of sites such as UGallery, Saatchi Art and Artfinder, which specialise in selling art from independent artists directly to the public. There are also sites like Ipicasso which specialise in niche types of paintings, as well as more general ecommerce platforms such as Amazon, eBay and Etsy.

Another option is to create your own website and sell your art through there. This option involves more work, both in terms of setting up and maintaining the website, and also in marketing in order to drive traffic to your site (compared to other platforms which already have potential customers using that site). However, the advantage of using your own site is that you will receive 100% of the profits rather than giving a percentage to an ecommerce platform, as well as having full control over the process.

  1. Roll Out Marketing Tactics

Whether selling your art through an online art marketplace, a general ecommerce site, or your own website, you need to promote your work and yourself through marketing tactics in order to attract attention from potential customers. Social media marketing is a highly effective marketing technique for artists, especially Instagram. Because this is a visual medium, it is a great way to show your art to a whole new audience, and build a following which could turn into a customer base.

There are also a number of “ghost marketing” tactics which you can use to subtly drive traffic to your site or ecommerce listing. Ghost marketing’s strategies include SEO (search engine optimisation), digital PR and content marketing. It is a good idea to pick one marketing tactic to start and focus on this. From there, you can skill up in other areas and roll out additional strategies as your business grows.

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Brand Loyalty and Why It Is Vital


brand loyalty

The Role of Brand Loyalty In Contemporary Business

Brand loyalty is one of the most significant factors for achieving brand success. Without loyal customers who regularly purchase your goods or services, you will need to compete with other brands in terms of price and convenience. When people choose your brand based on how affordable your products are and how attractive your price is, your brand becomes a product. In this case, you have to deal with a significant fall in price and invent new advertising tricks.

Therefore, you always risk losing customers to your competitors who can offer a better price. To prevent your brand from becoming a product, you have to create and develop fidelity to it. And the best way to lay a theoretical foundation for this is to buy essay online cheap. If you work in a marketing or branding department, you should understand what causes brand loyalty or lack thereof so that you could take reasonable decisions regarding your brand strategy.

What Is Brand Loyalty?

This is a strong point of your brand determined by your customers’ positive or negative experience, as well as their perception and impressions. Having an opportunity and compelling reason to select another brand but continuing to choose the previous one is called brand loyalty. Although factors like brand recognition and its attributes can also impact your brand’s equity. Brand loyalty is extremely vital since it determines whether your consumers will continue to choose your brand over others.

What Are the Degrees of Brand Loyalty?

The degree of consumer commitment to the brand shows the likelihood of your consumers switching to other brands, especially when the price or other purchase parameters change. Professor David Aaker identified five consumer segments according to the degree of their allegiance to the brand.

"Defectors" or price buyers are non-loyal buyers who are entirely indifferent to the brand. They only care about what is on sale or what is more convenient to them.

“Habitual” buyers are satisfied or at least not disappointed with the brand. They are sensitive to competitors who can create a distinct advantage and make them switch.

Buyers committed to the brand due to the expenses related to switching. They are satisfied with the brand and are not prepared to bear the costs involved in switching to another brand. To attract these customers, competitors should overcome these switching costs.

Friends of the brand are buyers who love this brand. Their preferences may be based on associations and high appreciation of the brand’s quality. These customers feel attachment at an emotional level.

Genuinely loyal customers are proud of using the brand. For them, the brand is vital either from a functional, self-identification, social or cultural point of view.

How to Measure Brand Fidelity?

The best way to measure brand loyalty is to conduct a poll. By collecting feedback from consumers in your target niche, especially from those who bought from you in the past, you can assess whether your brand arouses loyalty and retains customers. Surveys based on five key parameters, such as customer commitment, trust, dignity, reliability, and identification, can be an effective method of evaluating brand loyalty. Accurately assessing these aspects of your brand will help you identify particular competition areas, the stability of the existing customer base in various markets, as well as strong and weak points of competing products.

How to Achieve Your Customers’ Allegiance?

Initially, it is essential to satisfy your customers’ needs and meet their expectations in terms of price, service, and quality of goods. A company capable of providing the buyer not only with the benefits of purchasing but also pleasure is bound to succeed. Retail chains around the world actively and tirelessly fight for each customer. Market economy and competition ensure dynamic development of the methods and ways using which companies build loyalty to their brand day after day.

How to Meet Customer Needs?

To be able to achieve success, companies need to conduct an all-around study of their buyers’ behavior, needs, and ways of communication with them. We all know that demand creates supply. However, we should not forget that companies can come up with offers that will attract customers, thus creating steady demand. A study conducted by Shopper Trends in 56 countries revealed that the main reasons for customers to purchase a product are ease of finding everything they need, the presence of all they need at one place, and constant availability of the right products in stock.

Why Is the Loyalty of Customers Crucial?

Being a process of forming a company’s reputation, branding is one of the most important ways of promoting products in the market. Gaining confidence in the brand is not only a matter of doing business but also a question of survival. Therefore, appropriate strategies focusing on a specific segment of customers help a company not only increase sales and personalize relations with regular customers but also operate successfully over a protracted period of time.

 

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What A Digital Marketing Agency Can Advise Your Company When Choosing Colors


choosing colors

Colors ignite different types of emotions. Depending on which kind of feeling you plan to entice, colors are useful techniques in reaching out to your audience. Getting customers’ attention can be a challenge, but you can be more effective in this endeavor by using color theory. Many web marketing agencies, like webmarketing123, advise companies to use the right color combinations to provoke a specific response or behavior from their audience. Companies also apply color theory when it comes to their branding or logos.

 

Here’s some more advice for your company when choosing the right colors:

 

  1. Know your audience and your competition

 

Before anything else, you should know your target audience. It is essential that you fully understand the demographics and psychographics. Knowing which demographic your products serve can point you to the right colors you can use for marketing. For instance, if your audience is mostly comprised of females, you will be more inclined to use colors that appeal to the feminine psyche.

 

Benchmarking, too, may help you get an idea on how you are going to present your brand. Observe and examine your competitors’ logos, websites, and color schemes. Knowing about the competition will give you an edge not only by letting you stand out among them, but by letting you avoid copying what might already be an existing design.

choosing colors

 

  1. Know the psychological effects of colors

 

Think psychologically and know the facts of your chosen colors to your audience. Try to put yourself in your customers’ shoes. Try to comprehend how they will see the meaning behind your selected colors, or their initial reactions with the colors.

 

Know what kind of face your company is going to wear. In business, your brand’s personality will identify you among the crowd, helping you create a place in the market. This is how people will find you because the market usually gravitates with brand identities that they feel are similar or could relate to them.

 

These are some of the personalities related to colors, which can help you identify yours:

 

  • Red for passion, anger, vigor, speed
  • Orange for fun, liveliness, energy
  • Yellow for friendliness, youth, and cheer
  • Green for nature, refreshment, growth
  • Blue for knowledge, peace, security, trust
  • Purple for royalty, wisdom, authority
  • Pink for nurture, warmth, softness
  • Brown for reliability and toughness
  • White for purity, virtue, cleanliness
  • Black for formality, luxury, secrecy
  • Gray for impartiality, compromise, maturity, composure

 

  1. Be direct and intentional in your approach

 

In choosing the right colors to represent you, being direct and deliberate in your approach is the best strategy. Choose your base, accent, and background wisely. These will function as initial calls to action throughout your site.

 

  • Choosing your base

Choosing the right color as your base is a vital role in building your brand identity. Your base color should match with your brand’s personality as mentioned above. That way, it is much easier for your brand to reach its target audience and attract their attention.

 

  • Choosing your accent

The second thing you need to consider after accomplishing your base is the accent. This can be the most delicate part. It is imperative for your accent to match up not just with your brand’s personality but even with your chosen base. Furthermore, it should never overlook its impact on the audience.

 

  • Choosing your neutral

The neutral color will serve as your background. Hence, try to look for a color that does not attract too much attention. Commonly, colors used as neutrals are white, gray, beige and its variations.

 

Black can be used as a neutral color, too; however, it needs careful attention. Black as a background can be inflexible and only works with specified colors, mainly white. Furthermore, having white text on a black background may slow down people’s reading speed because it’s not the format that most are used to.

 

  1. Stand out

 

Don’t be afraid to set your brand apart and be different. The goal is to be different and to stand out but in a good way.

 

Here are some examples of companies that brilliantly differentiated themselves:

 

  • Cadbury

Cadbury uses purple as its product’s primary color. It unlikely for a chocolatier to use such unique and random color. Commonly, when it is chocolate, warm colors such as brown or red best suit with it. However, Cadbury decided to stand out and utilize the color to bring their product into the pedestal.

 

  • UPS (United States Postal Service)

This logistics company used the color brown as their brand color. In 1916, where the color brown is much perceived as an epitome of luxury, it is a very unfavorable choice. However, UPS proved everyone wrong and used color brown to evoke simplicity and honesty.

 

  • Veuve Clicquot

Yellow for the color of expensive champagne is so unlikely and intriguing. Yellow, which signifies friendliness, youth, and cheer, do not typically match to a champagne product in the general view. Regardless of how people perceive it, Veuve Clicquot just made a visual innovation to promote their brand further.

 

The Bottom Line

 

There is no shortcut in the process of finding the right colors. There is no right or wrong way either. It may sound daunting, but it can also be enticing. Don’t be afraid to try out different things and to follow your gut feeling. The primary purpose of using colors is to convey the right emotions, thus never neglect your own.

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The Psychology of Color with Products


colors

One of the most important aspects of business is producing a product or service that will truly connect to consumers, where they can feel positive about a certain brand, whether it’s for ethical reasons, or simply because they believe in the “message” of a certain company, for example. You will often see companies spend an exorbitant amount of money on things that might otherwise seem trivial, such as the design of their company logo, the influencers that they utilize in marketing campaigns, and even the color of certain products.

 

Of course, every owner and marketer has their own opinions on what is important or not, and there are many who might dismiss certain aspects of a product that others might consider essential. Regardless, time and time again, we see that the color of a product is actually more integral to consumers than we might believe - whether they realize it or not.

 

Red/Yellow

 

If you are forced to think of fast food, and some of the most well-known companies in the space, what will you think of? There’s a very big chance that you might think suddenly about McDonald’s, and with good reason. When you consider that McDonald’s has sold far more burgers than there are people on this Earth - it’s easy to see why the company is so well-known.

 

What are the first two colors that you think about when you think about McDonald’s? Red and yellow. Why are they used? Well, you might be surprised to find that McDonald’s takes these colors very seriously, as red and yellow respectively inspire appetite, hunger, and attention, with the yellow rounding out this urgency with a bit of “friendliness”. For those who might downplay the idea of red meaning hunger, consider this: Chick-Fil-A relies very much on red, and they are now considered a big threat to established fast food companies. For those that understand the psychology of color - this certainly isn’t that surprising.

 

Green

 

It isn’t surprising that many connect the color green with growth and fertility, because there is a good chance that they think about grass, trees, foliage, and plant life. For those that have a health/nature brand - it certainly makes sense to connect to this color, doesn’t it? The Nature Valley granola bar has now become one of the most popular granola bars in the world, and it features bright green packaging, for example. John Deere is considered one of the most important companies in the United States, and the company is a global player in the agriculture sector.. That might be why it’s logo is clearly green, and it incorporates green into much of its products.

Gold

 

It’s no secret that gold is associated with luxury, and one can even read about how during Biblical times, human beings understood the value of gold. As a result, the color is still associated with charm, luxury, comfort, and treasure. It is certainly no coincidence that MGM Grand, one of the most well-known hospitality and entertainment brands in the world, wants to convey a message to consumers that they are “prosperous”. MGM Grand International certainly lives up to the reputation, as it was responsible for building the CityCenter in Las Vegas, Nevada, which at the time was the world’s largest construction site and is one of the most expensive real estate projects in recent memory.

As a result, it’s easy to see why a gold watch is so appealing to those who want to make sure that they present themselves in a professional manner, and how it can serve as a sort of status symbol. The truth is that we still view gold as valuable, and gold has even appreciated throughout the years as an asset considerably, which obviously helps with public perception.  Over the past 15 years, the value of gold has increased by over 300%. Using gold in your brand is a great way to communicate abundance and luxury in a simple and effective way.

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Beautiful And Original Product Designs


product design

One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.

 

Dyson Air Multiplier

 

There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.

 

Ember Mug

 

One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.

 

One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.

Seiko Presage SARX055

The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.

 

Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.

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7 Ways to Boost Your Brand Identity Online


brand

Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.

 

The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:

 

  • Logo
  • Tagline
  • Jingle
  • Slogan
  • Typography
  • Packaging
  • Content

 

Your brand identity includes any visual or audio representations that others recognize as your company.

Be Consistent

Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?

 

Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.

 

How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.

 

The more consistent you are in your branding, the more familiar your target market will become with your business.

Create a Brand Book

Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.

 

Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.

 

It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.

Speak with One Voice

Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.

 

Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.

 

Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.

 

All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.

 

Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.

Use an Emotional Appeal

Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.

 

Your brand story should communicate feelings by appealing to the emotions of your target audience.

 

Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.

 

If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.

Be Creative

When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.

 

It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.

 

To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.

Understand Your Competition

For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.

 

Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.

 

Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.

 

You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.

Show Some Personality

Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.

 

Some major brands create silly or outrageous online campaigns that work. A few examples are:

 

  • Charmin: Using cute and silly campaign strategies, like the hashtag #tweetfromtheseat, help to keep Charmin a leader in the toilet paper industry due to their creative marketing strategies.

 

  • Old Spice: Historically known as your dad’s aftershave, Old Spice chose to rebrand in unusual and humorous ways, including using sassy social media strategies to remain relevant and memorable.

 

  • Squatty Potty: This brand utilizes unusual and comedic marketing to promote a rather bizarre concept. But it works. After receiving financial backing from appearing on Shark Tank, Squatty Potty enjoys market dominance in a somewhat sensitive niche.

 

Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.

 

Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.

 

Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.

 

Image Pixabay CC0 License

 

 

 

 

 

 

 

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Tips for Strategic Writing for Your Brand


strategic writing

Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.

Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:

  • Tagline (a clear message for your customers)
  • Web content
  • Brand manifestos and brand stories
  • Marketing brochures
  • Important marketing articles

Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.

Bring Traffic with Articles

As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.

Work on a Proven Idea

If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.

Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.

Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.

  • Write smart articles to impress readers.
  • Articles must contain actual ideas and force people to share it.
  • The article should have practical value so people can get some credit for sharing it.
  • Make sure to create the content that people would like to read.

Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.

Use Visual Elements in Articles

People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.

  • Photos of interesting/relevant events, concepts, things, places, and people.
  • Graphs and charts to explain/illustrate the numbers behind a phenomenon or story.
  • Visuals represent concepts, elements or procedures that enable better/faster understanding.
  • Screenshots with explanations/examples/notes of different events
  • Comics, such as storyboards or illustrations that tell narratives visually

Copywriting Techniques

A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.

Optimize Articles with Relevant Keywords

Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.

After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.

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