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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,279 articles, you're sure to find something you love. Or if you have a great idea, let us know!

The Importance of Great Visual Design for Your Website


Designing a website can be fun for some, yet seem tedious and unimportant to others. This is how we get the difference between well-designed and badly designed sites. You can see who put in more effort into the visual appeal of their website, and who simply wanted some mild version of an online presence.

With the modern age of technology and the digital-based lives which many now lead, the visual design of a website has become a much more important factor to consider, and ensuring that your website is visually appealing can create a much better visitor to customer conversion rate. So what are the exact reasons for great visual website design?

Judging a Book by its Cover

While the phrase “don’t judge a book by its cover” may have some great teachings morally, when it comes to visiting a website, in most cases, people will do exactly that - judge the credibility of the website based on the way it looks. First impressions matter, and the design of your website plays a major role in the way that people perceive your brand.

web design

The first impression is often the deciding factor as to whether they will stay on your website or look elsewhere, so designing your website well will provide a better chance for you to retain customers and create a lasting impression. Other than that, when it comes to the visual design of a website, you need to consider that not all of your customers have access to fast internet, which can increase loading times and potentially lead to client loss. A study by Internet Advisor showed that only 71% of American households have high speed internet.

Consistency is Key

On the note of retaining customers and brand credibility, another aspect which will improve your chances of actually keeping visitors interested is consistency. Bad websites are inconsistent with brand messages, as well as are often inconsistent in terms of the physical design; you know, all the fonts and colours? All that stuff. When you are trying to portray your brand as consistently as possible (to deliver a brand personality which resonates in everything that you do), this, of course, should also be reflected on your website.

It not only feels great to create a consistent brand image, but customers will feel familiarity when visiting your site, allowing you to build trusted relationships and give them comfort when interacting with your brand. Brand consistency has always played a big part in success for brands, this isn’t anything new, the same concept just needs to be applied digitally as well.

Website Navigation is Improved

Usually, well-designed websites go hand-in-hand with great navigation. When users visit your website, they want a clear view of where they need to go, to get what they want from being on the website. And they want the process of actually getting what they want to be simple and unobstructed.

website design

A well-designed website will offer them an easy way to find where they are going, and get them there without anything getting in the way. If a user has to search for too long through multiple different pages of your website just to try and find something simple, chances are they will leave and look elsewhere. (Have you started to notice the pattern? Good design = good user retention, bad design = users leaving your website).

On the note of navigation with good design, we should point out that creating a good website design is also knowing when to stop designing. You don’t want to over-design to try and stand out as much as possible, as this can often create a complicated environment for users to navigate and again, they will probably leave your website. As we said before, the route to where they want to go on your website should be clear and easy to find, with nothing stopping them from getting there quickly and efficiently.

Website Design Can Affect SEO Strategies

On top of the actual interactions with your website, there are many design elements and practices which can actually affect whether or not your website is even displayed to users. This is something which will be very important from the get-go, and will determine how difficult your fight for visibility will be in the future. There are a few different things which can affect SEO strategies and your site’s statistics but, for the purpose of this article, we’ll look at the importance of two website design aspects which affect it: design elements and code.

Firstly, web design elements and practices have a direct effect on the way that you will be publishing content onto your website. This will obviously determine the interactions which your website has with search engine software and how this software will index your site. So design elements therefore play a role in determining if your website is even seen by users at all, let alone their actions when interacting with it.

Secondly, the code of your website also needs to be considered. To put it simply, your website code needs to be SEO-friendly as it has a direct impact on SEO indexing. When you choose a web designer, make sure that they understand the importance of SEO-friendly code. In most cases, those who understand this importance will also be able to design a good website for you, but be sure to do your research first just in case.

Alex Williams of Hosting Data found that changing colors makes a huge difference. On his blog he experimented with changing font colors, background images and even the icons on various buttons. Results showed anywhere from a small 3% change to a 40% change with button size and icon having the biggest results.

As you can see, great web design plays a big role in both customer retention as well as SEO. Great web design not only allows you to deliver a consistent brand message that people can trust, but gives your website a better chance of actually being found in the first place. While some might look the other way if your website is designed badly, in most cases, people will not appreciate an outdated or visually unappealing design. So, try to do the best that you can when strategizing for web design. It may seem unimportant to you individually, but when it comes down to it, well designed websites are the ones that thrive in the digital age in which we live.

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Building Your Company's Success With an AI Logo Maker


LogoAI 

 

Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.

The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?

 

Logo constructor as an alternative

Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.

Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.

 

So, let's try making a logo?

 

let's make a logo

 

Using LogoAI for a business logo

After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.

Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.

 

business logo

 

This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.

LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.

I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.

 

color palettes

 

And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.

 

branding

 

Branding isn't just a logo

It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.

For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).

 

business card

 

For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.

 

Brand Guidelines

I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.

The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?

 

brand guidelines

 

Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.

 

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Designing Your Very Own Colour Stickers: Things To Keep In Mind


Sickers

Image Credit: StickerGiant Via Flickr

 

Stickers are fun and effective – that’s why we see them everywhere. A well-designed sticker can easily convey important information through the text, imaging, styles and colours.

Designing your very own colour stickers is easy if you are sure of what you’re going for and you know what you want the finished product to look like. It’s not necessary to be a pro designer for this, but if you have some basic working knowledge of any mainstream design tool/software, it helps.

Here are important things to keep in mind before and while you design your colour stickers.

 

Personal Or Professional?

This is the very first thing to consider. Many designers get it wrong at times, and that can seriously impact the final quality of the design. If you’re an amateur designer, we recommend understanding the common mistakes designers make and how to avoid them.

Ask yourself what you’re designing the sticker for. Is it for your own personal use or is it going to be used professionally?

If it’s for personal use, you should make sure that it carries your personal brand with it, even if it’s something as casual as a laptop decal. Most such stickers are used for personalization, and that’s why it’s vital to make them look personal – stock designs won’t cut it.

If it’s for professional use, understand the message perfectly well before actually starting the work. Two aspects are the most important in this context – branding and message.

 

What’s The Message?

When you’re sure about what message you want your stickers to convey, it becomes much easier to pass it on in the design. There are no lines set in stone here – it’ll all depend on your creative ways. Just be certain of what it is that you’re trying to say and the whole process will become smoother for you.

 

What Colours Do You Want To Go With?

Understand the colour scheme before you start the design. Many designers wait until the design is actually ready to decide on their colours. If that strategy works for you, well and fine. If not, be sure about all the colours well in advance.

Professional colour stickers don’t have much wiggle room here as the colour scheme is dominated by the branding guidelines. So, the job of choosing colours becomes that much easier.

There’s another angle to this discussion – the sticker material. It’s important to know how the sticker will eventually be printed and what the technical limitations of the process are. Designing a small sticker with dozens of colours makes little sense. In the same way, using complex colour gradients that will not come out as you intend them to in the final product is counterproductive.

 

The Resolution And The Complexity

It’s easy to understand why complex designs require higher resolutions. Most designing software out there will let you output the design in 300dpi, a common benchmark used by printing companies. Sticker It Die Cut Stickers, for example, require your design to be either in a 300dpi bitmap format or a CMYK coded vector format. These requirements are more or less similar across the board in the industry.

A good design program like Illustrator will let you resample lower resolution designs into a higher resolution output while also letting you adjust pixels and colours as you need. This is, however, best treated as your last option. It’s always easier, less time consuming to start out your designing process with a higher resolution in mind.

Do consider the physical size of the sticker while you deal with its resolution. The same resolution cannot be used in different sizes as the size and resolution are inversely proportional.

 

Understand The Costs

While it’s not your job as the designer to worry about the costs of printing (at least, as far as professional stickers are concerned), it’s always a good idea to optimize the design for the downstream costs.

This involves going with easy to print ideas that can – wherever possible – employ less complex elements. Keeping the finer details limited in scope and choosing fewer colours can also bring the final costs significantly down.

The material that these designs will be printed on will also play an important role. It’s common practice to use the same design on multiple materials and/or in multiple sizes for various purposes. For example, product labels use the same design in a variety of shapes and sizes.

Your design should take the costs of printing in multiple sizes and on multiple materials.

 

Know How Your Sticker Will Be Printed

Most stickers are either die cut or kiss cut. There’s not much difference in the quality of the two.

  • Die cut stickers are cut straight from the vinyl, right to the design.
  • Kiss cut stickers come with rectangular/square paper backing in which the design is contained.
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The 5 Routine Mistakes That Designers Make and How to Avoid Them


website design

We are all prone to making mistakes, even in areas we are experienced in. Approaching a task without the fear of making mistakes is the best attitude, and if and when they occur, they teach great lessons. For designers, some may be as simple as forgetting a small detail to bigger ones that would require a redo of the whole project.

Mistakes should not prevent you from being creative and designing that system or software for your client or business. Instead, they present you with a great chance to improve your skills and career. Here are some of the most common mistakes that a designer is prone to make and how you can avoid them.

Not Using Logs

Logs are an essential part of every system. They oversee system events as well as storing user actions like passwords and file renaming. They act as watchtower lookouts alerting you when there’s a security breach in the system.

Using logs when designing a system is therefore essential to ensure the security of the data and also spend more time-solving problems rather than looking for what is wrong. You might require the services of a log monitoring company for proper log management. Papertrail offers you an all-in-one cloud based log management solution to ensure your data is safe.

Taking on Many Projects at the Same Time

multiple projects

Having too much work to handle may mean more income and sometimes an overworked brain. The divided attention plus the tension of not meeting the deadlines may result in reduced output and a less than satisfied client. Imagine the quality of a project that you have given your focus. It will definitely improve your portfolio.

Solution: Even though it means less income, learning to say no to work you can't handle, is a virtue. You will have more time to concentrate on the tasks at hand and deliver quality work that can earn you referrals and recurrent clients.

Unclear Responsibilities

This happens especially when you are handling a group project. If there's no project manager, then individual tasks often overlap, some tasks may be left unattended to, or worse still other team members may be less concerned about their roles. The client will notice the mistakes in the work delivered, and whether or not you did your part excellently, the mistakes lie on every team member since there were no guidelines and expectations laid down at the start.

Solution: The best way to handle this would be clearly stating what is expected of every member of the team and tasks that each individual should handle by a project manager assigned to the project. According to the National Institute of Corrections, teams function more successfully when everyone understands their roles. That way, everyone will be answerable about their tasks.

Lack of Proper Communication

proper communication

Some instructions sent by the client weren't clear, but you did not seek clarification. Or it may be a question you should have asked during the meeting, but you did not because you feared been seen as dumb. The deadline draws near, and because you cannot avoid it anymore, you ask, and you are forced to correct parts you had already done or worse still, start the whole project again.

Solution: You can avoid all these problems by communicating all the relevant information with the client. Ask for clarification where you don't understand, sort out any uncertainties. It's better to over-communicate and avoid mistakes than not communicate at all and end up with a load of errors.

Working Alone

Doing everything yourself is a recipe for making mistakes. You love to think you’re the solution to all the problems. You don't ask someone to proofread your work or their insights, and you end up delivering work that is full of errors. Some of these details are very minute, and it'd take a different person to notice them.

Solution: Design is a collaborative discipline. Learn to involve other people, look for a variety of perspectives, and different insights. Most importantly, learn to tame your ego. There is no harm in looking for an editor to correct the errors. Design is inclusive or else it won’t work out.

Conclusion

Learning how to avoid these mistakes or even fixing them may take some time and sometimes even more investment. But in the end, it will pay off in other forms like client retention, increased income, more referrals, an excellent reputation, and reduced reworks. 

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Top 4 Website Designs In Dogs Niche


website design

Websites are the pillar of every online business nowadays. The Digital era we are in is mainly composed of a massive cluster of websites and other online portals, covering every niche possible till date. From pets niche, to specific tools, there’s a website for every niche.

 

Just like every other niche, websites of Dog niche also have some perfectly complementary Website designs. These website designs go well with the niche of Dog and are created for the specific application.

 

And if you're thinking of writing reviews like this nature's logic dog food review and earn affiliate commissions but don't know how to find the best converting web design for your Dog niche website, you're at the right place.

 

We have listed 4 best website designs that will look perfectly awe-inspiring along with any Dog niche website.

 

1)     DOGLIFE

As the name implies, Doglife is one of the best website designs to compliment your Dog niche site. The template is designed explicitly by keeping pets, especially dogs, in mind. Relying entirely on HTML and CSS code structures, this template is highly secured and makes use of the Bootstrap framework. The latter makes it compatible with all the latest browsers.

 

Besides being cross-border compatible and SEO friendly in nature, this template can actually create an astounding visual impact on the visitors with precise texts and fetching font styles. Opting this template for your website will get you access to functional contact forms, testimonials, sliders, and whatnot.

 

2)     PETS-PAW

The name that is most deserving to get the second place in our list is definitely Pets-Paw. With all of its neat and clean HTML and CSS codes, the template is specially designed for dogs as well as other pet niches. Its elegance, professional-looking fonts, various icons, and customizable options make endless possibilities.

 

It is highly modifiable, and you can get as creative you want with this template. The ultra-responsiveness and flawless appearance with site security make this template a better choice than any other designs in the list.

 

3)     DOGGO

If you’re looking for a content-centered website design for your Dog niche site, then Doggo should be your first preference. It is another stunning design with an impressive interface. This template has been designed to have a smooth transition and fast responsiveness. The site is based on CSS and HTML coding. 

 

Since this design is meant for a Content-Centric website, this template has an added advantage of customizable testimonials, newsletters, registration forms, fonts, CTA, and more.

 

4)     BREED

What’s your thought on having a Website template specifically for Breeding pets, especially dogs? If you can resonate with this idea, then beyond doubt, Breed is going to be the best pick for you.

 

But why?

 

With an efficient bootstrap framework, this design will give you the exact flexibility you would require. Besides being built on CSS, HTML, and jQuery coding, this template is lightweight and absolutely fast loading. The interface is just what a Dog breeder would like to see on his website. Customizable navigation and carousel at the top add the cherry to the cake!

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4 Color-Combinations And 2 Recommendations For Painting Your Dog House


colorful dog house

For most of us, dogs are a crucial part of our family. They secure us, save us, and cheer us during our bad times. They are nothing but loyal⁠— everyone’s dog is their fido

 

And for all the faithfulness they bring in this cruel human world, they don’t ask for anything. But as a pet owner, you owe them to give the best you can. Like the Nature’s logic food review you read last night, you should give an equal amount of thought while building their shelter⁠— the dog house.

 

For that, all you need to do is read this article because we will be recommending a few elements to consider and the color-combinations to use for building one. Without further ado, let’s start with recommendations.

2 Recommendations for Painting your Dog House:

  1. Use safe materials:

If you’re painting a dog house, it’s obviously a wooden one; however, if you haven’t started yet and are thinking of buying one, refrain from buying plastic ones because, well, it’s bad.

 

As for the wooden one you intend to paint, use safe & non-toxic products. Meaning, no lead or similar element because it may poison your dog. Also, to keep the house safe from weather, apply linseed oil on the wood before painting. Another way to weatherproof the dog house is by using a weatherproof primer. You can get it in a nearby home improvement store.   

 

However, if you want to save some time, you can purchase non-toxic paint that already has a primer in it.

  1. Consider the climate

You must choose the paint color considering the environment you live in. 

 

If you live in a hot & humid place, a dark-colored house will only worsen things for your dog. A light-colored house will not absorb as much heat a dark one would, so choosing light paint will be the wise thing to do.

 

Also, talking about the climate, raise the house’s foundation a bit. This is better for air circulation, keeps safe from occasional water runoffs, and prevents the pet from having direct contact to the ground during the extreme temperatures in winter.

 

If you consider these two things along with the size and design of the house, you are good to go. Now, pick up the paintbrush/spray and get going.

 

Here are few of our favorite color-combination you should consider if you haven’t made up your mind yet:

4 Color-Combination for your Pet House

  1. All-wooden:

All-wooden is our personal favorite color. It gives the wooden house a raw look. Especially if your dog house is in the front yard or backyard with green grass & tree(s), this is a perfect color to choose. You can either fancy a matte finish or shiny finish⁠— that’s up to you.

  1. Same as your home’s:

One way to display your affection towards your pet is by painting their house with the same colors as yours. If yours is pink, paint it pink; if yours is brown & yellow, pain it the same.

 

Another benefit of using the same color is you might have a color can or two lying around if you didn’t buy but built your house. Just use them⁠— works perfectly given that’s the same quality you need for the dog house.

  1. Contrast with your house’s

If the dog’s house is painted with a color contrasting to your home’s, it will add to the overall dynamic. Similar to clothes, contrasting colors between the houses look amazing.

 

Here's a few contrasting color schemes to give you an idea:

  • White contrasts with every color. You can paint all-white too.
  • Beige contrasts with blue, brown, black, red, and white.
  • Gray combines with red, pink, blue, and combined shades.

 

Overall, pick a color contrasting with your house for a vibrant look.

  1. Internal contrast look:

If the dog house is going to be a separate entity, you can paint with whatever color you like. Just make it a two or three-color contrasty look. For e.g., You can have a blue roof and white walls or a fuschia and grey combination.

Final words:

Building and painting your dog house can be tricky. You need to consider the outer circumstances, the overall look of the dog house, and the general dynamic it adds to your home. However, if you read this article-cum-guide, you needn’t worry. Just plan accordingly, and you will have the dream dog house.

 

That’s all from our side. Let us know which color you will be using to paint your dog house⁠— we might have a few recommendations if you like.

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What Makes a Good Design?


After some practice as a designer, some things become a routine, a habit, and our drive is not always the same for each project. How do we make the difference, and what makes our work go from good to excellent? In front of you is a checklist of questions you need to ask yourself for each project, to achieve true greatness every time.

 

Is it innovative?

 

You should always strive for designs that move the borders. In our century, there is always room for being innovative, creative and awesome. Don't be afraid to take advantage of the technological progress, embrace and become a part of the digital revolution. Offer something new, something different and something astonishing.

 

Is it practical?

 

Good design is appealing, but great design is giving a useful product. This is what makes the product sell, and this is what we have to be focusing on at all times. Remember that functionality beats visual appearance, and think practically.

 

Is it aesthetic?

 

Aesthetics is an important aspect of the features of a great design. We are, after all, visual beings, but bare in mind that aesthetics depends on all the other features - execute the project right from start to finish, and beauty will follow.

 

Is it self-explanatory?

 

Make it clear, understandable for everyone. You are not creating metaphors, you are creating products, which exist on the market to be bought. Make sure everyone knows what it represents.

 

Is it fair?

 

Be true to the value the product is providing. Honesty to the customers is the most important aspect, be ethical, be fair, be correct to your audience.

 

Is it discreet?

 

Good design is not supposed to be the central aspect of the room. It is supposed to serve its purpose, and be comfortable for the users - inspire them, relax them, or give them a piece of information. Keep it neutral, unobtrusive, and enjoyable.

 

Is it going to last?

 

Amazing designs are timeless, and they never go out of fashion. This is because they don't follow the fashion, they are being universal, practical, simple, and will never have an antique buzz. Create the designs that last, by appearance and quality, and you will master over every change in the trends and demands. 

 

what makes a successful design piece

 

Is it carefully developed?

 

Develop your design step by step, carefully, thoroughly, with special attention to every last detail. Nothing is too small to be given attention to, nothing so arbitrary and nothing left to destiny. Accuracy and care are essential qualities to approach the design process, showing the consumers how much you respect their needs and that you have thought of everything. Nothing is ever given to chance with you.

 

Is it ecological?

 

Remember where we live and what is happening to our planet. To create a design to last and be the best is to create a design that is environment-friendly, reflects on the actual challenges and benefits the world. Keep in mind to not contribute to the pollution, and conserve the resources in the life cycle of the product.

 

Is it minimalistic?

 

The best design is very little design - or even as little as possible in the given circumstances. Minimalism has been dictating good designs for decades, and it will never go out of style. Simplify, but deliver a better output, keep every essential feature, and do not exaggerate in any way. Best designs are pure, simple, precise and exact.

 

Always have greatness as your goal, and develop your designs and your brand to become a unique pioneer on the market, able to encounter any challenge and derive the best out of your clients. Work with passion, dedication, care - and results will follow.

 

Author: Nina Petrov

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Youtube Channels for Graphic Designers


Whether you are learning, being inspired or just keeping up with the current trends, YouTube has become a powerful tool for receiving information. Enjoy our picks of YouTube channels made especially for the graphic designer audience.

 

tutorials for graphic designers online

 

Spoon Graphics

 

This channel gives you Photoshop and Illustrator design tutorials, delivered by the designer Chris Spooner, who shares his hacks and tricks in using these programs.

 

Asm Arif

 

Asm shares three videos per week, with useful tips about photography and graphic design, which are his areas of expertise. 

 

The Futur

 

These guys are delivering talks about creative entrepreneurship and all of its pros and cons, giving your feed a creative feed on your home page. Look them up.

 

Mohamed Achraf

 

As a freelance graphic designer, specialized in logo design, Mohamed shares his work with you, the process of visual branding and some handy tutorials.

 

Dansky

 

Daniel White loves to talk, and is very good at keeping your attention. This YouTube channel is developed in a form of a podcast, and it gives you Daniels personal insights that help you develop your skills.

 

Swerve Tutorials

 

Cute accent that covers a variety of topics - from graphic design tutorials, through different techniques, illustrations, logo design, all the way to product design. Find inspiration, learn more about Photoshop and Illustrator, and boost your creative potential.

 

Zimri Mayfield

 

Zimri makes designs. And stuff. He shares with his audience every day, approaching in a fun and casual manner, and translates love towards design in his visual work. A peek into his projects and his experience with Adobe Illustrator.

 

Graphic Tweakz

 

Arun Kumar does all kinds of designs, but what is new with him is how he uses Cinema 4D and after effects to create animated logo designs. About twice a week you can see tutorials and participate in his work.

 

TastyTuts

 

A channel dedicated to inspiring is also a perfect place to learn. Not only about Photoshop and Illustrator, but also about a challenging but lovely InDesign.

 

Easy After Effects

 

Ilya Dji shares his work with the community. He is also giving out free tutorials about graphic design, motion design, film making, VFX, and many more.

 

What do you think about our selection? What are your preferred channels? Do you have a channel of your own, that you would like us to share? Tell us in the comments below.

 

Author: Nina Petrov

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Why Have a Responsive Web Design?


Did you know that over 25% of all internet users only surf from their mobile devices? New generations are living turbulently, they want all access right away, and if your website is not giving them easy scroll through your content, they won't bother with looking you up later.

 

To emerge in a crowded market, give your users the pleasure of exploring your product under their thumbs. Create a website that is effectively optimized to fit all devices. Responsive websites are designed to provide the best user experience for all screen sizes and types.

 

Responsive websites enable their users to read, orient and navigate with minimum resizing, scrolling and panning. They have the ability to respond to the movements of the device and adapt to whatever screen without compromising site functionality or aesthetics.

 

why is important to have responsive web site

 

How does it work?

 

The responsive site reads the browser information about the width of the user's screen and based on that it shows different views on different devices. The essence is to use a single code, one URL, and one development for multiple devices. Responsive designs have breaking points when presented on your mobile devices, because they use flexible, proportionate grids and images, adapting the layout of the website to the viewing environment.

 

Why switch to a responsive design?

 

If you own an unresponsive website, chances are it was built before 2014, and it is well outdated. Smartphone users check their devices over 150 times a day, and social media click bates are fishing people from their mobile devices much easier than from their desktops. Moreover, 69% of all tablet users are shopping via their tablets every month. Having a responsive web design will save you money and offer better performance, and improve SEO from your website traffic.

 

Google advises all web designers to be up-to-date with the industry requirements, use the same HTML for all devices and only use CSS media queries to determine to render on each device.

 

Be available to your users, at all times, and conquer the competitive market, fast and furious.

 

Author: Nina Petrov

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How to Manage a Client Who Says You're Too Expensive?


As freelancers, you encounter a variety of clients on a daily basis. Some of them you get along with from the beginning, others not so much. One of many issues can be meeting potential clients who aren't willing to pay as much for your services. In that case, you have several ways of dealing with them.

 

First of all, you can try and explain why are you a total bad-ass in your job. Elaborate on how cheaper alternatives won't achieve the same quality, and exactly what makes the difference in your pricing - which tools do you use, what kind of output do you provide. When you compare your work to other designers, insist on the best value your client is paying for.

 

are your rates too high for your clients

 

Acknowledging the costs of your services is good, especially if you are confident in your qualifications, and you can back it with the results you have achieved.

 

If this option seems too risky, and you want that client, you can reply with giving another offer. They are willing to pay something, so tell them what can they get for a smaller price. Later on, they can upgrade your service and have a pretty and shiny product you can deliver.

 

Showing your character and confidence in your quality is convincing in communication with your client. When negotiating, you are not backing off from your pricing, but are offering another solution, which lets the client know you care about your professional relationships.

 

Some clients are just not able to afford your pricing. Perhaps they are a start-up and have fewer funds than already established companies. If so, they might be able to work with you in the future. This is why it could be good to ask them what their budget is and make a deal from there. The tone of your response should leave those doors open so that they can come back to you in the future.

 

While dealing with these types of clients, bear in mind that some of them are just cheap. There are people who will always choose to save some money over achieving greatness in quality. The only reason why they are asking for less is that we let them - the market is full of people who are underpaid in underdeveloped countries. However, if you are driven by your passion for your work, you have the right to produce amazing content and charge what it is worth. You will always find clients who recognize, respect and are willing to pay that.

 

Author: Nina Petrov

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