Daily Posts. Colorful Ideas & Inspirations.
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Perforated paper is simply delicious. Those tiny dotted punctures have a nice look, have a fun feel, and make you want to interact with whatever it is they're on, whether it's something being used for functionality purposes or not. Ideally, they also tell the viewer what to do without actually telling them what to do, which can be pretty convenient when you want an uncluttered design.
This post brought to you by the leading greeting card and postcard printing company, Next Day Flyers. They're bringing creative invitations to life.
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In vite verb |inˈvīt| [ with obj. ] make a polite, formal, or friendly request to (someone) to go somewhere or to do something
Invitations tend to go hand-in-hand with the traditional carnival ticket as a form of entry to an event. By means of tradition and sentimental memories, utilizing the idea of a ticket in design doesn't always mean to literally include carnival tickets (but that can be a cute addition that never gets old, too!).
In these dramatic wedding invitation booklets (above), simple perforation was used to create a tear-off RSVP postcard. This postcard tear-out is an excellent idea as it cuts down on providing an extra envelope while also using a portion of the invitation to re-use (tearing out and mailing the RSVP).
Power, speed and vibrant color were the dominating themes in posters created in the 1920s. The artwork, referred to as Art Deco, allowed posters to take on a new form with simplified shapes and sleek, angular lettering replacing the curved lettering of the Art Nouveau style. (source)
Presented by the offset printing services company, Next Day Flyers. They offer fast turnaround time on printed materials including business cards, postcards, flyers, and brochures.
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The term Art Deco comes from the 1925 Decorative Arts Exposition in Paris, where people flocked to view a spectacular display of this new type of art.
This vintage 1927 movie poster epitomizes a very vivid sense of power that was a popular theme in the posters created in the 1920s.
1926 Poster “Don Juan,” starring John Barrymore (grandfather of Drew Barrymore) (source)
This vintage 1926 movie poster practically drips with brute strength and speed. It also features a variety of lettering styles and colors to add a bit more excitement to the overall picture.
1920's George V. Hecker's Flour Vintage Poster (source)
Printed in the lithograph style, you will notice that this beauty was laid out horizontally, suggesting that it was used as an insert for advertising on a train, trolley or bus.
1920s Original Antique Vintage Clothing Poster (source)
The well-dressed couple depicted in this poster is wearing the flapper-style clothing that was popular in the Art Deco era. Another thing that sets it apart, which cannot be seen in a digital image, is its linen back, which was a common printing surface in this time period.
1920s Lori or Lora Harrington & her Gypsy Wayfarers Vintage Vaudeville Music Poster (source)
Printed by Quigley Lithograph Co., this rare music poster uses a simple color scheme to draw the audience in and make the lettering litterally pop out at you. Another interstesting tidbit is that it was mounted on linen and machine folded for distribution.
Have you ever wondered how drinking cow’s milk became so popular? Apparently, the National Dairy Association started its campaign back at the turn of the twentieth century. The bright yellow in the National Dairy Council poster definitely catches the eye. In contrast, the deep shades of color in the Lawrence Wilbur poster showcase illustrative and graphic arts printing methods at their best.
1920 Dairy Milk and Airplane Poster (source)
Produced by the Dairymen`s League Cooperative Association in New York City, this poster also promotes the drinking of milk by combining the themes of power and speed with a traditional American landscape. Although the airplane is the focus, this poster offers many other elements such as the machine-age skyscrapers in the foreground encompassing the airplane, a milk truck on a highway and a steam engine train, backed by a colorful patchwork of farm lands.
1920s Corticelli Fabric Fashion Poster (source)
Fashion at its finest! This simple, yet elegant poster uses the idea of “less is more” to convey its message.
1920 French Railroad Poster (source)
This work of art reveals lithograph at its finest. Advertising the French Railway as your host for excursions to Normandy, it was printed in France and designed by well-known French graphic designer, poster artist, and illustrator Charles-Jean Hallo.
1920s Doctor Lynas’ Extracts Poster (source)
This poster is unique in that it was printed on cardboard. Its bold typography adds emphasis to the fact that Dr. Lynas’ was a well-known brand of the era.
1920 Eveready Flashlight Christmas Poster (source)
This charming photomontage poster mixes text and photo elements to create a sense of expression that is sure make you smile. The detail that went into printing this almost “life-like” gentleman reveals the use of some very detailed and tedious lithography techniques.
These “posters” take linen backing to a whole new level.
In retrospect, while many posters from the 1920s were detailed works of art, a great many more were simply humorous, cheeky, or down-right ugly. Together, these posters helped to form the foundation of modern-day advertising, and give us great topics to blog about, too!
If you would like to find out more about vintage posters, visit http://vintageposterworks.com.
Millions of pink Breast Cancer products get ready to take October by storm. The colors of awareness are popping up everywhere by any number of businesses large and small…
“Buy this pink product and all proceeds will be donated to breast cancer.”
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photos by me | The Human Bean donates all proceeds to the local hospitals on a certain day in October.
This might be one of the most successful marketing ploys of the twentieth-century. Why? Because people don’t mind contributing when they feel like they are getting something out of showing their support.
Take a look at the average consumer, who generally does not have or want to spend the extra cash to simply donate. Now they can donate and get something in return. Wouldn’t you much rather spend $8.00 on a pink water bottle than donate $8.00 directly to a charity? I am going to buy a water bottle anyway.
Embrace Activism Products specifically designed around Breast Cancer
The sheer number of charities asking for donations can be daunting. How do you pick one if you don’t necessarily have a sentimental reason to go with one or the other?
Being an average person and general consumer of every day products, I have no personal reasons to choose to financially support a cause. So unless someone asks me to donate I most likely wouldn’t think to donate if it wasn’t right in my face when I go to the store. But, since I’m there, I might as well buy the loaf of bread with the pink ribbon graphic promising to donate for me. I feel good about supporting a cause and I get my loaf of bread, everyone wins.
Simple Methods, Big Impact
A couple basic cause-based advertising models…
Spare Change: Asking customers if they would like to round up their purchases to donate the extra change to a certain cause or charity. Normally something at a grocery store, but you could use this on a smaller scale in almost any type of situation.
Color it Pink or add a Pink Ribbon: This is the biggest marketing scheme we see on a daily basis. Companies small and large use this method to generate awareness for their brand, products and the cause (of course). Pair up with a foundation or simply donate to local programs (organized charities, hospitals, groups) to draw in community members.
Small & Large Scale Business for Charity:
With October just a hop over the fence, there is ample opportunity to get in on it some way or another! From using the color pink and boobies in unexpected product design or creatively funny ads, it's a great way to step out of your regular routine and make a splash at it!
Products & Proceeds
Putting on events or being involved in events can get your brand out there in any number of ways...
I'm actually surprised at how little Etsy crafters have made for Breast Cancer Awareness Month and I'm even more surprised that more than half the crafters displaying content for sale, are not even trying to pull off donating proceeds or a percentage to some foundation or another...which would probably help their purchases. Maybe we'll see more pop up as we get in to October more.
- Bag by Pampered Knitting | keychain by BeachBMXDesigns
- cake pops by DaintyButton | bag & tote by Bagsmadetoorder
So is it wrong or right to run creative promotions and sell product based on Breast Cancer Awareness?
With October being the official month for Breast Cancer Awareness, there are plenty of opportunities to run a caused-based promotion with your small business be that an Etsy shop or physical business.
So morally, is this a bad thing to run a creative promotion or sell your products based around Breast Cancer Awareness? When it comes down to the dollar and the sense of it all -- what this has really done is create HUGE avenues to more regularly and more actively generate money and massive awareness for these causes. Think of how much more funds have been raised due to proceeds and percentages donated by businesses than before when people were simply asked to provide a dollar donation.
However funds are raised, the cause is important and breast cancer takes too many of our wonderful women. And as always directly donating to an organization is a great way to make a difference. Foundations such as the SUSAN G KOMEN - for the CURE provides tons of resources to understand Breast Cancer for both the diagnosed or if you just want to know more about it along with donating and finding things like races and events to be a part of.
What's the coolest breast cancer product or ad you've seen?
If you are a Breast Cancer Survivor or know someone who has been diagnosed, what are your thoughts about businesses donating proceeds and percentages?
The business card: Your most powerful self-marketing tool. From basic black and white to lavish die-cut, colorful pieces of art, they all do just about the same thing—they introduce and retain your personal or business brand. In some countries they are traded with no formality while in others they are exchanged with great ritual, you probably have at least two or three in your wallet right now, they are EVERYWHERE! Probably the single most used marketing tool in the world today, the business card has been utilized for centuries as a means of introducing oneself. So, how did this simple rectangular piece of paper come to infiltrate the business culture of today? (source)
This post made possible by Next Day Flyers, the online poster printing company offering fast turnaround times and amazing prices.
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Designed to catch your attention while leaving a lasting impression, billboards have an interesting place in history. From humorous to thought-provoking, they decorate our roadsides, draw-attention to our buildings, and often stick with us long after we leave them behind. So, where did these over-sized advertising tools find their start?
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(source - This is the only image available for this billboard)
Drive-by advertising has been around since the circus came to New York City in 1835. Early billboards were basically large posters attached to the sides of buildings. In 1889 the world’s first 24-panel billboard was erected, paving the way for what was to come.
Hand-painted billboards were created in large studios. The image was projected onto panels, outlined, and then painted on using large brushes and oil paints. After it was installed the artists would touch-up the paint where the panels came together.
We've known developer/designer Sahil Lavingia for a while now and have continued to be impressed with the apps and services he puts out. One app in particular we've had our eye on is his color app Color Stream, an iPhone app that helps create & save color palettes... Something near and dear to our hearts.
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So when the opportunity came along to acquire the app and provide continued color inspiration to the tens of thousands of Color Stream users, we jumped at the chance. And one of the reasons we made our iPhone app free is so all Color Stream users could switch over to our ColorSchemer app without having to re-buy anything. They'll be joining the nearly 100,000 users of the ColorSchemer app and can continue to get the updates for our top color app at no extra cost.
If you're a Color Stream user, now's a great time to join the family and get the free ColorSchemer app to continue to receive updates with the latest and greatest features and integration with the COLOURlovers community.
The Color Stream app was a well-designed and built app that worked great for creating palettes from scratch, or from a photo... but the biggest thing it was missing was an awesome community of creative people to share those palettes with, and now that's changing! We're excited to extend our community to more and more creative people and we look forward to even more inspirations that this growing and diverse mix of new users will create.
A few months ago, we released ColorSchemer Touch, the official COLOURlovers iPhone app, on the Apple App Store. We spent a lot of time making it super-simple to create palettes, sync creations with your COLOURlovers account, and take the incredible COLOURlovers community with you wherever you go. And thousands of downloads later, we've been blown away by the positive response we've received from everyone who's used it so far.
But that's still not enough! We want everyone - even people that have never visited COLOURlovers before - to see how easy it is to share their colorful ideas and inspirations from a coffee shop, a car, or even a hiking trail in the middle of nature.
That's why starting today, the ColorSchemer iPhone app is now FREE in the App Store!
So what are you waiting for? Download it today to see why thousands of other COLOURlovers think it's the best way to browse, comment, Love, Fave and interact with the COLOURlovers community at home and on the go.
(And we haven't forgot about you Android users. We're talking with and looking for a great developer to port the app over. If you know somebody we should be talking to, let us know.)
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Getting Started: Create a Palette in a Snap!
One of my favorite features is the PhotoSchemer tool within the ColorSchemer App. Take a picture (or use one from your image library) and start picking colors for a palette. Super fast!
Using patterns in print design can really punch up a project. It's nothing new, but I'd like to point out a few different variations you might see as key benefits.
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Single Use Design Pieces
Simplify a project by using patterns. In this design, the abstract pattern with the perfect color palette, truly resembles a feel for the arts. It doesn't restrict the design to a certain type of art where the festival might cover anything from painting, sculpting, fiber arts and more. Using an artistically geared pattern keeps that visual open.
Coordinating Design Pieces
Using patterns in coordinating print projects can easily lend a hand in matching sets of items such as wedding invitations which usually contain a main element, the invitation - plus response cards, enclosure cards, save the date cards and thank you cards. Not to mention possibly following through with the design on wedding day programs, seat placement cards, etc.
Reusable & Customizable Design Pieces
When working with products you want buyers to customize, simple two-color patterns make it easy to do so. This makes it a snap for you to go in and adjust the pattern palette before shipping a digital file or physical product off to a client.
No matter what type of print project you have, these are a few benefits to using patterns to speed up your design or business process, not to mention a great way to add a ton of interest in your work.
Using COLOURlovers Patterns in your designs...
Here at COLOURlovers you can download an .SVG file of your pattern designs as long as you were the original Pattern Template creator. Additionally, if you have Seamless Studio, you can export designs as: .SVG, .JPG or .PNG to be able to use in other graphics software for design.
The Giveaway - How to Earn Your $75
This is a random giveaway picked from those who leave a comment. You have two choices:
Link to and place an image of a project you have designed with patterns. This can be from a yesterday or today, real or fake and must be a complete looking project. Does it fall under one of the three examples above?
Link to and place an image of a print piece or pieces (such as a wedding invitation set) you adore and think is a prime example of one of the above three examples.
In addition, I'd love to know why you like using patterns in your design or why you like seeing patterns in design.
Entries will be collected through Sunday, August 28th, 2011 (by midnight PST).
Next Day Flyers, the postcard printing specialists will be providing gift a credit of $75 to the randomly selected winner!
***THIS CONTEST IS OVER***
Introducing...PLYWERK, an eco-conscious photo mounting and art panel company based in Portland Oregon. They work with professional artists, photographers, interior designers, point and shoot photographers, parents, and everyone in between!
Plywerk Anatomy 101
Bamboo & Maple Plywerk Panels
COLOURlovers has recently become a Pro Partner of PLYWERK. Why is this super notable to mention? Because you're going to get the best, most amazing deals ever when you create an account (which is free). These deals are customized to COLOURlovers Members Only under the Prodeal membership (which is also free). Pretty sweet huh?
We know you love color so here's a way to bring that pop to work with some very colorful desk supplies. Why shouldn't your every day workspace be more fun?! Poppin gives you the chance to fix up your drab cubicle and turn it into a space that’s inspirational, more functional and much happier.
The Giveaway: An Entire Desk Top Set!
Poppin is giving away an entire Desk Top Set! You will have the option to mix it up or keep 'em all the same color if you wish.
Desk Top Set ($100+ Retail Value):
- In Boxes
- Desk Set (2 Pencil Cups and 2 Desk Trays)
- Tape Dispensers
- Staple Remover
- XXL Binder Clips
- Signature Pens
- Small Soft Cover Notebook
- Medium Soft Cover Notebook
The Contest: Desk Set Color Hunt
Today through next Tuesday we're going to play a game and choose a random winner from the entries (in the comments). What you have to do:
- 1.) Go to Poppin.com (there's also a search by color page)
- 2.) Hunt for a 5-color palette entry. This means you must find FIVE (different) items you can combine in to a set.
- 3.) Create a color palette for those five items on COLOURlovers.com (Basic | COPASO | FROM A PHOTO).
- 4.) Post the images of the items and the palette in the comment section to this post.
NEED HELP? Send me a Love Note me (mollybermea) if you do not know how to insert an image or the palette badge.
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Now here's to some fun poppin-ized desktops!
Additionally, Poppin is giving you 15% OFF through Tuesday / Contest End, with code "COLOUR" at Poppin.com. Enjoy!
HP is not involved with this giveaway contest