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Anyone can put up a website for any reason, but most webmasters do it to get conversions. Getting visitors to sign up for a newsletter, fill out a contact form, and buy products or services their site is offering is what gets webmasters going, and web design plays a crucial role in acquiring those conversions.
A website’s design is an essential factor in getting visitors to check it out. Ease of navigation, mobile responsiveness, and the way the call-to-action button looks are just some of the many elements that can either attract or turn off users.
The same goes for color and how web designers use it in their work. Colors are a powerful tool in web design because they make quite an impact on human attitudes and emotions.
With strategic color use, web designers can make a website project an air of reliability. Creating a sense of urgency or making people feel passionate about something is also possible if the web designer uses specific colors in a particular way. Whatever reaction or emotion a website's design elicits from visitors, you can bet that the colors the designer used have something to do with it.
Industrial psychology has a sub-field called color psychology, which revolves around analyzing the emotional and behavioral effects that colors and color combinations produce. With an understanding of color psychology, a good web designer can use certain colors and the human emotions associated with them to trigger specific reactions from visitors. More often than not, the right use of these colors in web design can lead to conversions.
To be able to use color strategically, a web designer must know which values and emotions are commonly associated with what colors. Here’s a guide on some basic colors that you can refer to when designing a website.
Are you working on a page for a clearance sale which will last for a limited time only? Use red to make visitors feel like they have to rush immediately to the store or miss out on the opportunity. When used in marketing materials that scream about huge discounts, red can create a sense of urgency.
In the business world, the use of blue is common since it projects security, stability, reliability, trust, and intelligence, among other things. Blue is also cool to the eyes, which is probably why many people associate it with calmness and serenity.
Black is elegant, sleek, and glamorous, which is probably why ad campaigns for high-end products use it frequently. Black is great for projecting power and authority as well.
The healthcare industry uses white heavily because it symbolizes hygiene and cleanliness. White also represents innocence, purity, and virtue.
If you want to draw visitors in by projecting cheerfulness and warmth, then you should use the color yellow in your design. Go a little easy on the color though, because a color as sunny as yellow can get a bit overwhelming.
Websites dedicated to environmental causes typically use green. Green is also popular among businesses that would like to convey decisiveness to potential customers.
There are many colors out there with emotional associations determined by color psychology. Study them, use them strategically, and help improve your conversion rates.
About The Author
Anthony Tisara is the Outreach Manager at My Biz Niche, the go-to Phoenix-based digital marketing agency specializing in effective SEO and stunning web design solutions built to capture your target audience and generate more leads. He enjoys traveling with his family and organizing weekly trivia events with his friends.
Figuring out how to brand your business so it’s easily recognizable to consumers is challenging. Not only do you need consistency across both online and offline locations, but within the messaging itself.
You compete against millions of businesses. With more than 30 million businesses represented on Facebook, for example, you need a plan to stand out from all the noise the typical consumer is inundated with, or you’ll likely be overlooked.
Fortunately, there are a number of ways you can integrate both online and offline marketing to create a voice for your brand and reach your target audience.
Don’t just churn out generic content or retweet other people’s content. If your goal is to drive people to your website, then you have to give them a reason to go there. Content is still king when it comes to offering something custom to your customers. Seventy-eight percent of people are more likely to trust a company offering custom content versus generic.
There are some brands whose logos are so recognizable you instantly know what company is tied to the ad or image. Think about some of the popular brands out there, such as McDonald’s or Walmart. You instantly thought of their logo, didn’t you? Your goal is to make your logo just as memorable. This is accomplished with color, specific typography and exposing the consumer to the logo over and over again.
Guitar Studio’s logo is memorable in that it incorporates what they do by adding musical instruments into the logo itself. The text is bold and simple, but the colors are black and red, which catches the eye over a white background.
Out-of-home advertising, such as wraps on vehicles, has a six to one return on investment (ROI). The overall look should match your brand identity. A professional can help you match colors and typography so your vehicle is as recognizable as your website or storefront.
What do you value as a brand and as an individual? This should clearly tie into your company’s overall purpose. If you aren’t passionate about something, consumers will see that. However, you also have to communicate your purpose so they know what you’re striving toward.
Life Is Good has a basic philosophy of spreading good vibes. You see this in everything they do, from the clothes they make to the message on their website to sharing photos of their customers and how they treat their employees. It’s an overreaching message for their brand that you’ll see over and over again. They also donate money toward helping improve the lives of children.
Sponsoring local events is a great way to get out in your community and start building relationships on a local level. As with other advertising opportunities, remain true to your brand image with the same logo, colors and message. Local events can include fundraising, little league and school events.
Consumers care that a brand means what it says and is open and honest. If a brand offers total transparency, around 94 percent of people say they will likely remain loyal to that brand. Make transparency part of your overall branding efforts both online and offline.
McDonald's deals with all sorts of rumors about their mega-brand, so they came up with a transparency campaign in Canada to answer any questions consumers might have and tagged it "Our food. Your questions."
One of the worst things you can do is let other people represent your brand in a way that is unflattering to you. If you don’t stop these imposters, then you risk the general public thinking you endorsed whatever they said or did. Disney is notorious for protecting their name and trademark, and rightfully so. You should be as well.
People feel an emotional connection to brands they think care about them. Sixty-five percent of consumers say if a brand cares about them they are more likely to form a long-term relationship with that brand.
Harley Davidson is well known for their amazing customer service that goes on long after that initial purchase of a new motorcycle. Once you buy a motorcycle from them, you're considered part of their "Harley family." There is a Harley Owners Group (HOG) that you can join. This allows you to connect with other Harley owners and share tips and maintenance ideas.
If you want people to become familiar with your brand name and logo, you need to put it everywhere. If you have a brick-and-mortar store, put your logo on the bags you place purchased items in, at the top of the sales receipt and all over your store. For online, add your logo to social media, your website, and any email you send out.
Find brand ambassadors to help you spread the word about your brand and what you do. This means passing out things such as hats and T-shirts with your brand logo and message on it, but also developing an insider pool of people who will help you spread the word.
Want to drive loyal customers to buy more often? Develop a rewards system for everything from referring new customers to purchases they make. Brands such as Starbucks do a good job of blending online and offline marketing by offering an app that rewards loyal customers. They also have a “frappy hour” they send out push notifications about.
Facebook allows you to schedule events, create private groups and host a party online. Optionally, you could also install chat software on your site and host an online event on your own server. The key to throwing an online event is to get people in the door. You can do this with free prize drawings, a special guest speaker and mentioning the upcoming event on social media and to your private mailing list.
In real life, you can host a party for local media to get the buzz going about your brand. Invite any influencers in your area as well. For example, if Mary has always been your number one fan and regularly sends people into your store to try what you have to offer, invite Mary to your VIP party.
Print out some door hangers or flyers about what you have to offer and invite the neighborhood to come see you at your place of business. Even if you’re on an extremely tight budget, printing these items doesn’t cost much. All it will take is a little of your time.
Be a guest speaker both online and offline. This allows you to reach new people one or a few at a time and tell them about what you do. First, you must find a topic that people want to know about and that ties into your niche. Then, you develop some talks that teach others but also promote what you do and your business.
Seek out like-minded business owners who run businesses that are similar to yours but not direct competition. For example, a bakery might team up with a wedding planner. You then trade advertising in one another’s newsletters and refer people to one another.
These are just a few branding ideas applicable to both online and offline branding efforts. Keep your eyes and ears open for additional opportunities to get your brand message out there. The more people hear about you, the more likely they are to consider doing business with you.
Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
It is difficult to dispute the importance of color to branding-related endeavors. Color is evocative, creates an attraction between consumers and products and is capable of boosting recognition of a brand significantly.
The fact of the matter is that colors have the ability to produce feelings of happiness or sadness, sensations of thirst or even fatigue. Designers need to grasp the ways in which different colors can psychologically impact everyday people, including the audience a client intends to reach. It is worth reviewing the manner in which color guides our decisions, emotional reactions and moods.
Sitting adjacent to one another on the color wheel are hues of yellow, orange and red. These are known as warm colors, and they are known to bring about a feeling of energy, gladness and hopefulness. It is also necessary to note that orange and yellow may cause irritation to some people's eyes, and they can work to boost appetites.
Consider some of the more popular fast food establishments and their frequent use of red and yellow in packaging, logos and the like. What is the reason for this? The goal is to prompt feelings of hunger and an impulse to eat something immediately.
Dynamic and warm in nature, red routinely sparks the full emotional spectrum. Many think of it as a color of love and passion, but also of risk and rage. This is a color that can set heart rates racing and generate a sense of real excitement. If a design element needs to receive a significant amount of attention, such as an online security alert, it is wise to render it in red. Used as an accent, however, red should be applied moderately, since it has a tendency to feel overwhelming at times.
This is a color grouping that generates happy, vital feelings in those who see it. It is an attention-grabbing hue, but it does not feel quite as powerful as red. Orange is forceful, but maintains balance and friendliness. For effective calls to action and invitations to subscribe to or purchase a product, orange can be an ideal choice.
In terms of the warm color family, yellow might just be the tone with the most energy. It conjures thoughts of sun, laughter and light. Yellow accents are great for producing an optimistic vibe in viewers. Of course, yellow does reflect large amounts of light and may feel harsh or irritating at times. Thus, this color should be used in a measured way in order to draw attention just where it is needed.
Purple, green and blue comprise the cool color family. These tones generally produce feelings of calmness and serenity, though they can also be seen as somewhat sad. Many feel that purple is great for promoting creativity, given that it blends relaxing blue with fiery red. Clients needed to generate an aura of beauty, healthfulness or safety ought to think about using these types of colors.
This color has long reflected feelings of wealth, health and regeneration. Green is pleasing to the eye and can help in the creation of balanced designs.
Tranquility, spirituality and trust are all feelings elicited by the color blue. While darker blues are great for generating a professional look for corporate clients, when used to excess, the effect can be rather cold. Lighter tones of blue create an approachable and friendly vibe.
Long recognized as a color connected to royalty and wealth, purple tends to lend a soothing air. Therefore, it is a popular choice for cosmetic and personal care products. Deep purples are perfect when a sense of luxury is required.
White, tan, black, gray and brown are essential colors for the backgrounds of great web design. White, black and gray are great for pairing with bright tones. When texture is part of the design scheme, brown or tan backdrops are key.
Designers must always remember that responses to color are very subjective and may differ substantially depending on the cultural background of the viewer. Because of this, designers must never fail to research their intended audience and make deliberate color choices based on their findings.
Every designer knows the art of using colors to elicit a desired emotion. Whether it is to create a certain comfortable feel in a bedroom, setting the right tone for a web page, or creating a mood for shops or restaurants; choosing the right color palette is a critical design decision. But did you know the same principals apply when creating a work of art?
Take photography as an example. Manipulating elements within the image can produce a dramatic difference to the feeling of the shot. Understanding the elements involved – and the techniques for manipulating them – can help the new artist achieve results that go beyond creating beautiful images and instead help make a deeper emotional connection with the viewer.
Color of Light
Photography is often referred to as painting with light. And light has its own color. Light falls on a sliding scale of warm (yellow and orange tones) – most often associated with sunshine or daylight, to cold (blue tones) - created by man made florescent type lighting.
Light sources can even shift within the scale, like sunlight depending on the time of day. The hour just sunrise or before sunset is called “The Golden Hour”the blu by photographers because the sunlight has a soft, warm, golden hue. But the hour just before sunrise or after sunset is referred to as “The Blue Hour” because the angle of the sun to Earth is allowing only the blue spectrum light to appear. Photographing the same subject just hours apart will produce dramatically different feels to an image.
Light can be manipulated through the use of filters. In prehistoric times, photographers had to physically attach gels to the front of the camera lens. Fortunately today the same effect can be achieved within your Smartphone or by using post processing software like Adobe Lightroom or Photoshop. Use them to enhance the feeling you are looking for with an image, or to completely change the feel of it altogether.
The most obvious place to identify a dominant color is in the main subject of the image. A photograph of a field of lavender – or a green meadow – are pretty obvious examples as to their color palette. Subtler can be the hues of a sunset, or uniforms of a marching band on the streets. Controlling the dominant color sets the feeling for the piece – both the positive or the negative.
Passionate, aggressive, important, warmth, anger, revenge, attention
Playful, energetic, cheap, enthusiasm, courage, creativity
Happy, friendly, warning, joy, laziness
Natural, stable, prosperous, tranquility, calm, money, jealousy, envy, hope
Serene, trustworthy, inviting, coldness, fear
Feminine, young, innocent
Luxurious, mysterious, romantic, royalty, foreboding
Earthy, sturdy, rustic
Powerful, sophisticated, edgy, formal, evil, darkness
Clean, virtuous, healthy, cold
Neutral, formal, gloomy
Accentuates surrounding colors
Primary and secondary color
Combining colors will also have the effect of combing emotions. A woman in a red dress against a black backdrop can show the darker, evil side of passion. A green plant sprouting in a brown forest shows hope or renewal, while the same plant shot in a sun kissed meadow can show tranquility.
So the next time you are out shooting with your camera, stop a minute to think of the emotion you want to elicit from the viewer and apply your color palette well.
Upon your request and in collaboration with the illustrator Miruna Sfia, we prepared a little coloring book for our youngest Colourlovers. You can download a printable 8-page PDF and mix and match the colors as you please.
We can't wait to see what you come up with!
Check out the wonderful illustrations below.
These are just some of the examples!
For more, feel free to download the file here.
It is very popular these days to use web resources and services to deliver better quality and save time or even money. I dare to say that it is a damn fine idea. Why build from scratch rather than let the web tools or services do their magic?
You can focus on delivering quality and increasing the user engagement, while the web tools and services can help you with your daily tasks. Below there are many WordPress professional plugins, themes and a managed hosting solution; website builders, a fmarketplace with thousands of digital products and many useful services.
Check the reviews below and share your thoughts.
Selling and sending tickets online is now easier than ever. Tickera is a highly appreciated WordPress plugin which will help you have your own online ticketing system. It is fully compatible with all WordPress themes which respect the standard and will blend perfectly into your new or existing designs.
Everything you need can be done with Tickera, it is packed with tons of features and options. You can use their ticket builder to fully customize and differentiate your VIP and standard tickets. You can put barcodes, use discounts to boost sales and much more. Much more can be done, check their website.
The pricing starts from $49 per year and there is a one-time installment fee of $70. Keep in mind that Tickera does not take a cut of your profit, they have fixed, transparent costs. It is probably the most affordable and professional solution on the market.
See Tickera in action! Here are some examples of the most used scenarios for ticket selling. Whether you are hosting single event or having website with multiple events or decided to harness the power of Tickera and WooCommerce fusion via Tickera Bridge for WooCommerce - it is all there for you to try out in "real life" examples! If you need a demo account go here.
With more than 1.5 million active sites daily, LayerSlider is probably the best premium multi-purpose animation platform which will help you build sliders, gorgeous image galleries, animated landing pages and even full websites in record-time.
LayerSlider is the complete solution, being packed with tons of features and options. It has versatile layouts where you can select a full screen, full width, full size or hero scene display mode. It is fully responsive, looking great on any device: smartphones, tablets and desktop computers. LayerSlider is having the best drag and drop editor on the market. It is super simple to use, you don’t need to have coding skills or previous experience and it has everything included to help you: live preview, undo-redo, keyboard shortcuts, Photoshop-like image editor which works excellent and much more.
The version for WordPress costs $24 and for jQuery is just $15, both having lifetime updates with regular new great things included and 6 months support. On their website you will find all the documentation you may need and a dedicated support team to help you.
Beyond being the first Managed WordPress hosting solution, Pagely is committed to creating a company that values employees and customers first. They work hard, are kind to everyone, and act with a conscience. It's these values with which they’ve built a best-in-class service with the industry's top engineers who care about the communities they serve on a human level. This, along with an innovative and proprietary tech stack built on Amazon Web Services makes them the market leader in managed WordPress hosting for enterprise.
Pagely utilizes a partnership with Amazon to deliver the best-Managed WordPress hosting services on the market with the most experienced technical staff in the industry. They are focused on enterprise and the public sector but any WordPress website which needs speed and availability will benefit from having Pagely on their side.
Check Pagely and pick the plan you need, if you don’t know what fits best you can discuss with their friendly and professional support team.
Goodie is a professional but with a different approach web development service which will build you the website you dream for. The price is starting from $999 and if you need more features, Goodie will send you an affordable quote for the additional options. If your website is super-simple, they will add value, so your website will worth the money you have paid.
Upload your projects details and get in touch with Goodie.
Ultra is a powerful WordPress theme made by the well-respected developer Themify. It includes a brilliant and easy to use drag and drop builder, 11 bonus add-ons and the possibility to create unlimited websites with the license.
WPKube has a small, yet a premium collection of WordPress themes which you will find very interesting. All their themes are pixel-perfect, multipurpose, load extremely fast and are SEO friendly. Check their portfolio.
Apply is a gorgeous, free one-page theme which is having a modern and clean design. It can be used showcase your mobile app, but also for other scopes. The free themes are having lots of features and options which normally can be found in the premium templates.
Postcards can be quickly used to create professional emails without writing a single line of code. The powerful drag and drop builder and the 70+ elements will make your life easy. Keep in mind that the elements are retina-ready, you can choose from 800 Google Fonts and more customizations can be further made.
Slides is a premium website builder which will help you have your own gorgeous website in minutes, without having any previous experience or coding skills. You can choose from 180+ beautifully designed and fully functional elements that in combination with the drag and drop builder will create you a gorgeous websitE.
Codester is an excellent marketplace which is quickly growing from one month to another. Web designers, developers and everyone looking to buy PHP scripts, app templates, website themes and much more. If you are looking for an additional income, you can sell your products on Codester, they are not requesting your products.
MeridianThemes is a powerful WordPress theme developer which is creating pixel-perfect, free and premium templates. All of their products are having gorgeous designs, load extremely fast and look great on any device your website visitors may have.
uiCookies is popular for delivering awesome free themes which can be easily fully customized to fit any project. Frame is a free one-page theme with a modern and clean design, fully packed with features and options that are giving this theme a premium touch.
FreelanceLogoDesign is a platform which lets graphic designers compete to send their best logo design. Enter a simple logo design brief and pay $19, the platform will assign 3 designers which will be creating 6 custom logo concepts for you. You will receive the logos in less than 6o minutes and after you pick the one you like, you will pay $49 for the copyright.
Working on all websites and all e-Commerce platforms, MailMunch is a popular way to increase conversions on your website. Create beautiful opt-in forms without writing a single line of code, starting from the professional included themes.
WhatFontIs will quickly identify the fonts you are looking for from any URL or image which you will upload. What is even greater to this platform is the fact that you will receive free and premium alternatives, most of the times saving you money. Start using it, you will find it very useful.
Pixpa is a powerful and popular portfolio website builder, packed with an excellent drag and drop builder, beautifully designed themes and much more. You don’t need any coding experience or previous experience, anybody will obtain great results.
Try it for free for 15 days.
SuperbWebsiteBuilders is a decent choice for users, who intend to find the best website builder to complete particular tasks. The website provides the reviews of the top rated website builders, their characteristics, and list of pros and cons users should know when selecting the best platform. Due to the professional approach of Howard Steele, the owner and the chief editor of the website, it has become a decent information source for professional web designers and newbies.
uKit is a robust website builder for business owners that have an edge over other site-building solutions due to its solid functionality and easy to use interface. The brings over 350 designer-made themes encompassing 38 business categories to suit just any kind of website. The platform offers everything you might require to set up your own professional digital presence and go online in a matter of minutes.
uCalc.pro is a free online service that lets you create a custom embeddable calculator in a matter of minutes. Start by choosing a template (there’s a good collection of modern, designer made layouts), add the input fields you want and you’re all set to go live. Your visitors will be able to calculate mortgage, loan payments, interest rates and much more directly on your website.
20 .IM XPRS
IM XPRS is a decent choice when it comes to selecting a functional and affordable website builder. This cloud-based system is free, yet it offers a broad spectrum of web design options and tools needed to create websites of diverse specialization and complexity level. The service comes with the Polydoms technology, responsive templates subdivided into thematic categories, design customization tools, White Label solution and WYSIWYG visual editor that ensures intuitive, quick and safe web building process.
Looking for a complete, simple to use and budget-friendly invoicing platform? InvoiceBerry is what you are looking for, is a perfect fit for small companies and freelancers. Sending fully customized invoices takes less than 60 seconds and the platform can also help you track expenses and payments, create reports and much more.
InvoiceBerry is having a free forever plan, start with that one and you can upgrade anytime.
Being used by more than 1,500 companies, SalesMate is a smart and powerful CRM software that will help you better organize your work, have a clear pipeline, increase email productivity and much more. Try it for free for a period of 15 days and check all the features and options that SalesMate is having.
Ucraft is a cloud website builder, which is in demand with experienced web developers and newbies, who are just making their first steps in the web design niche. The system allows creating and customizing websites of different types. There is even a Free Landing Page Creator, which makes to possible to build landing pages in minutes and connect them to any domains you wish or get the new one from the system in no time. It’s also possible to launch a functional web store here due to the integrated eCommerce engine the system can boast.
Controlio is a professional computer and internet monitoring software which is loaded with tens of great features and options. You can have live surveillance, continuous screen recording and much more. Prices start from $7.99 per user per month.
EvergreenFeed is a great way to put on autopilot your social media channels. This way you will save a couple of hours every week, hours which may bring you money by taking new projects. They are having a free plan which you should start with.
With Uncode you can take the building of an website using WordPress to the next level. It has a tailored version of the popular Visual Composer with advanced techniques, massive features and options. Everything you can thing for is included in Uncode.
RumbleTalk is a popular choice to implement a web chat to any website. Using this webchat you can discuss with your website visitors but many other things can also be achieved. Audio and video calls can be made, image, video and youtube sharing and even more.
Up to 5 seats and 1 room is free. Try it.
Whenever you are looking to get things done quick while having excellent results, any of the above web resources are great options. Some of them are having free trials or even free forever plans, testing them is easy and free of cost.
As a final note, these web tools and services were manually selected and represent the best 26 web resources in the first quarter of 2018.
Please share your opinions and tell us what web tools you are using.
Artistic pavements, also known as street art, street painting, and sidewalk art, or artistic performances designed to give an aesthetic look or design to the pavement. Examples of these fortunate pavements are subways, sidewalks, streets, recreational ground paths, and town squares with semi-permanent or completely impermanent drawings created using materials like chalk.
The art of modern artistic pavements can be traced back to Britain, where pavement artists were nearly all over the Kingdoms. Most of these artists in the late 19th century were earning their living as full-time pavement artists in major cities like London and Manchester. Today sites like SaveOnPaving.com have delved deeper into this trade by providing enthusiasts with insight about artistic pavements and their contribution towards aesthetic on our streets.
Screever is a British name given to pavement artist. The term originated from the Copperplate writing style, which often accompanied the pavement artists’ works since the early years.
Screevers works from time immemorial were often accompanied by proverbs and poems, political commentary, lessons on morality based on a particular period event. They produced a topical pictorial illustration of current events or trends and appealing to all people, the literate and the illiterate. This phenomenon explains the importance of art as a tool for educating masses or preserving the historical heritage as all can understand visual images. Most importantly, for Screevers to earn their living, they would also try and catch the eye of the elite in the community to attract their money offered as donations for their efforts.
These noble people have earned different titles across the world such as chalk artists, and a title street painter is mostly referred to in the USA and Madonnari in Italy because they are known to have recreated the images of the Madonna. In Germany they are called Strassenmajor; a title coined from two words, namely streets (straßen) and painters(mailer).
Madonnari traces their origin to the sixteenth century where they were mostly itinerant artists, who had come to Rome and other cities to work on the cathedrals. After completion of work, they needed another way to earn a living, and that is how they started recreating the paintings borrowed from the church on pavements. They would also travel to attend holy days and festivals held in various towns and provinces, participate in the festivities and make a living from impressed observers’ donations as a show of goodwill and approval of their artistic work. To make a living from onlookers who would offer coins to them if they approved of the artist's work. Madonnari mostly viewed as simple folk artists used to reproduce simple images using simple materials, e.g., coal, tiles, chalk, coal, and charcoal.
Street art has evolved from the 1700s to the 21st century where items of focus, the motivation behind the art and the generation of artists we have. It everywhere takes over walls of buildings in major towns and cities, covering the subways and the streets and painting the world too. It has evolved to be a more creative form of art.
The artistic pavement evolution began in 1973, where street painting began to be promoted across Italy through the formation of a two-day art festival starting in Grazie DI Curtatone, Mantua Province.
Kurt Wenner, world's most popular street artist and one of the proponents of modern day street art, In the 1980s, he practiced 3D pavement art. This art is referred to as anamorphic art or one-point perspective art too. It is an old technique, but put into work successfully in recent years, mainly through the use of computers. To see the image correctly, you have only to view it from a specific angle.
In the United States, the concept of impermanence has over the years been a problematic concept for art lovers to embrace. This notion can be blamed on the fact that ours is a materialistic culture where we don't believe or want to accept that an artist's work should wash away. One of the largest street painting events in the United States is the Lake Worth Street Painting Festival. It is usually held in Lake Worth, Florida and was started in 1994 attracting a record 100,000 visitors over a weekend.
Examples of great artistic pavements work in the US are; Leon Keer – At Chalk Festival in Sarasota, Florida, Street Art by Ron English in New York, USA, Yarn Bombing – R2D2 in Bellingham, Washington, USA, In Johnson City, TN, USA and Daddy Long Legs – In Seattle, USA among many others that are on your street and i haven't mentioned them.
World over decorative sidewalks has become a norm, but with a diverse approach from the olden days, e.g., use of 3D in the artwork. But we would do well to appreciate where this strange ritual originated. Looking at significant civilizations leaves us in awe as we ponder through the great works of art. In Portugal, artistic pavements ideas came from Rome. The work consists of using small flat pieces of stones that arranged in an image or pattern, just like a mosaic. Artisans first lay bedding of gravel on the well-compacted trench using argillaceous materials. The gravel helps accommodate the tessera stones that act like cement.
There are simple steps followed to get an excellent, complete work:
With few people wanting to stick to the kind of craftsmanship seen in Portugal and Italy, street art practice may be coming to an end. But there are people who are still saving this noble through integrating simpler ways of doing it in the past, and a new approach by use of anamorphosis concept also described as a Renaissance-era of artistic thought. Through this method, a deformed image, form and only appears in its correct shape when viewed from a specific position or in an unconventional way.
This method is called three-dimensional (3-D). In 3-D art uses two processes, namely additive where an artist creates a form using materials or subtractive process that removes materials from an already existing form.
Methods used by artists in the 3-D art are:
- This refers to any artwork attained through manipulation of materials resulting to a 3D object. Materials used are from plastic, glass, etc.
- Artists uses found, altered or manufactured objects and items to create a piece of art. This method has been used by Sculptor Debra Butterfield to come up with amazing pieces of art.
- This is a 3D concept that utilizes multiple facets from different mediums and takes the whole space to generate a beautiful piece of art. It can be either site-specific or generic. Installations and performance arts are complex and mainly used to addresses narrative ideas and above all aesthetics on a much higher scale compared to sculpture. Its origin can be traced to a period after world war during the Dada art movement.
- This is a distinct feature on pavements and streets mainly in the African-American neighborhoods.
A 3D street painting is called an anamorphic painting. Anamorphosis as an art technique brings awe and clamor on artwork because when used it distorts a picture in a way that you can only figure out what it is if you view it from a vantage point. 3D artistic pavement is a 2-dimensional artwork drawn on an actual sidewalk or street and gives the observer or viewer a 3-dimensional optical illusion if viewed from a particular angle or say perspective. It is a piece of beauty, an art masterpiece giving viewers an incredibly captivating, breathtaking and realistic feeling once they figure out the correct angle or position. The most common 2- dimensional models you will find if you visit SaveOnPaving.com of a 2-dimensional models are where the edges of the page are parallel to two of the three dimensions, and the third dimension is portrayed through diminishing size, overlapping, diminishing size and any other techniques that could bring about the perspective. It's interesting, right!!! Then why don't you try it out?
The world's great street artists like Julian Beaver, Kurt Wenner, Edgar Muller, Banksy, and Tracy Lee Stum have made a fortune through integrating traditional works of art with the modern order and making mind-blowing and world's most highly coveted works of art. Youths with artistic talent can indulge in this practice, and they will harness fulfillment, improve on their skills and not forget the fortune they can make from this talent. As they do street art they can also engage in commercial forms of art mainly in textiles, advertising, cultural fests, development of labels and logos and this is a fantastic way to earn a living. Thanks to the embracement of street art as part of the culture, it's now almost everywhere and indecent forms.
Art is part of us, intertwined with our lives and found in almost every aspect of humanity. It embodies creativity and catapults it to a higher level. Creativity, in turn, builds us into great geniuses, and now that is how life becomes fun and worthwhile. It captures moments of joy, sadness, happiness, a celebration not for the benefit of the people of today but for generations to come. Art does not fade away, and it is timeless and new with every day that dawn on us.
Art in modern society as was in the old culture has been a medium for expressing one's thoughts, and a means through which their beliefs manifest. Through this way of expression, I to the benefit of so many people within a society whose voices could not be heard. Artistic pavement is a platform for enriching an entire community through works of art. There are stress relievers, but none is better than a great piece of art. It manipulates human conscience by giving an individual some form of illusion, especially 3D art where one takes a journey to a fantasy world. The masses get lost in the moment, and phew, all stress is gone.
For artists, impermanent nature of street art enhances imagination, creativity in progress, the ability to see things and imagine things unseen before and mental growth through a move from simple to intricate works of art. Works of art will be all over today, in Escape rooms, Theatres, Movies, and Music. It is defining us as individuals, and it’s a tool for improving lives, making us better each day.
Artistic pavements are impermanent and legal. It is very distinct from graffiti which is more word based on street arts are a non-destructive image-based form of art. What happens when it rains? Art is more than a product; it is a form of creation too with each day bringing in a bolder, more creative piece of art compared to yesterday. So there is a tentative development of image and skill. It is ever work in progress, hence need for impermanence. After a piece of art is completed and audiences get an opportunity to admire it, then its purpose is served. If an artist has fully expressed him/ herself and the audience has observed creativity at its best, then the art getting washed away doesn't leave the artist with hard feelings.
Street art is a ritual and not a marketable commercial product for auctioning for a fixed value. The artistic worth of a piece of an artwork is not defined by how much profits it is worth making. Its impermanence nature means it’s just for aesthetic value not as a gain in capital markets. Kurt Wenner was saying the impermanent nature of art makes him feel like he has offered an offering and the ritual is complete. That's the beauty of street art.
Artistic pavement is enjoyable and a fulfilled process, but there is a lot of discomfort to the artist brought by nature, such as fatigue, scorching sun, extreme cold or heat, being treated to winds, rain, thirst and also being brutally treated by unapologetic city council workers. Bending over for long hours and concentrating too is quite a tedious process, but the outcome is rewarding.
Artistic pavement is an incredible experience as you figure out what beautiful and magnificent pieces of art can do to dull streets, street walls, sidewalks. Think of peace of mind and heart on onlookers, think about the heritage, the moral lessons you could pass through art. Honestly, it’s a ritual, and it's a fantastic experience that is both adventurous and great to pursue. You don't have to be a professional. It is an open party for anyone who believes they can do it.
From the earliest cultures, colors have had their symbolic meaning. What they represented and the way they were used in cultural ceremonies varies from culture to culture, and was changed throughout history. Mystic meaning of colors often originates from religious, spiritual, social and historical events.
Red is the color human eye sees in the setting sun, fire, blood, sweet fruit, and it is also the color of human heart - which was treated differently in cultures which practiced human sacrifice.
The color red is known to be the color of love and passion in Europe and North and South America. Red is the color we use to celebrate Valentine’s Day, color of roses, candles, balloons we express our deepest feelings with.
Meanwhile in Asia and Africa, different cultures use the same color to express a variety of symbols. If we take a look at India - in Indian culture red represents various things: fear, wealth, purity, love, marriage, beauty. If a women is wearing red henna on their hands and indoor, they are telling us they are married.
Nearby, In China, red represents luck and fertility. During the celebration of Chinese New Year, they distribute small red envelopes to share good fortune. Women also wear red during their wedding day, as they connect it with fertility.
People of Thailand see red as the color of Surya, the sun god. In Thailand, every day is represented by color, and red is their color for Sunday.
Orthodox Church, for example, uses the color red to mark certain dates in the calendar, which are reserved for celebration of an important saint, and on that day, out of respect, people are not meant to perform chores in the house.
In some African cultures, red stands for death and grief. In Nigeria and South Africa, it symbolizes violence and sacrifice. Red on the flag of South Africa shows the violence during the fight for their freedom.
Now we see that some cultures particularly use red to mark the days for resting, praying, showing respect for the spiritual forces, while others, with more violent history, connect red with blood and rebellion.
Either way, red is the color that we'll always connect with something powerful and strong, the color which tells us to pay attention, be precocious and stop at the traffic sign.
About the author
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
In ancient human history, art was highly respected as it contributed the well being of the community. It used to bring change to everyday life, inspire development of science and technology; it literally led us, step by step, to civilization as we know it. Artists are the first to recognize the challenge. And they are the first to offer a visionary solution, which then the rest of society follows.
Today though, we cannot say that the society has high respect for artists, nor that artists are reaching their capacities as change-makers. The way that economy disciplined us into a consumerist society is that we are used to paying for what pleases us in a way that we can measure (or what has enough addictive substance). How do we measure the contribution of art in our life? Going to the theater or having an original painting - turned out to be a status symbol, more than anything else.
Hey, well, you are an artist, living and creating in the real world, today. If you came this far without hearing repetitive "yeah, that's a nice hobby, but when are you gonna find a real job?", you really are in luck. On the art planet, it's a jungle in struggling to make a living of your passion. But, hey, you do get something, don't you? What is that they pay artists with? Ah, yes, with exposure. And that's all right cuz you live out of thin air?? I don't think so.
So, how do artists get paid?
First thing you need to realize it that everything you do and you support yourself with, is a job. YOUR ARTISTIC PRACTICE IS YOUR JOB. And you deserve to be paid for what you create and what you provide. You're already doing it better than anyone else - you actually enjoy working. Yay!
But, as in any other job, you have to work really hard to get somewhere. And by working hard I don't mean creating more, I mean selling more. I know, not everyone can afford to hire a manager... It's 21st century! It's possible to learn any skill. Be your own manager. If you believe in your work and you love your work - let other people appreciate and love what you do as well!
Your audience is out there, and it ain't gonna reach itself.
About the author
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
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The dresses that you choose for yourself will either make or break your life. That is just the first step. The colours that you choose for your dresses becomes more important for you because of their integrated psychological importance.
The colour wheel can help you to understand the relationship between different colours. And it can help you to choose the right clothes for yourself.
Primary colours- primary colours include red, yellow and blue. You cannot mix other colours to get these colours. Every other colour is derived from these colours.
Secondary colours-these are the colours that you can get by mixing primary colours at different proportions. For example, if you mix red and yellow, you will get orange; if you mix blue and yellow, you will get green and if you mix red and blue, you will get violet. These are known as the secondary colours.
Tertiary colours- these are the colours that you get by mixing a primary colour with a secondary colour.
The colour of your clothes reveal a lot about your personality type. Depending on the colour you choose or avoid, it can reveal a lot about your personality. Your dressing is a form of personal expression and by wearing specific clothes you are sending out messages to the world. Now the question is- Are you sending the right messages?
Colours play a major role in our lives by influencing our moods and emotions. A colour can make you feel secure or feel uneasy. It may happen because even though you are consciously not aware of the symbolic meanings of some colours, your subconscious is very much knowledgeable about them and so you feel different feelings about different colours of your dresses. One colour may mean something to you and something different to someone else.
Black colours-you need to have the perfect black dress that is flattering to your body in your closet. Black is important for you because it symbolises extremes which means all or nothing. It can mean strength, power, elegance, sophistication and authority.
Blue colours- blue colour cools and soothes. If you are wearing a blue colour, it is sending out the masses that you are a creative, positive, peace loving, and loyal person. It will also symbolises that you live by your own rules. People who generally like blue are smart, have a quick wit and are independent. Do you like blue?
Brown colours- brown colours symbolise things that are solid and grounded because it is the colour of the earth. If you wear a brown, you are sending out the masses that you are stable, smart and dependable.
Grey colours- if you wear a grey most of the time, it may mean that you are indifferent, depressed and apathetic. It may mean that you lack self-confidence and you are suppressive.
Silver colours-if you like metabolic colours like silver, it means that you are not shy, you are adventurous, hip and are for anything.
Red colours- red colours can help you to stand out and grab the spotlight. It symbolises the life and it’s a colour of energy. It is very empowering and it can provide you with lots of confidence. It is also associated with sensuality, aggression, passion and boldness.
Orange colours- orange is the colour which makes you open for new possibilities. It is associated with creativeness, enthusiasm, good times, warmth and ambition. It will make you appear a positive, energising and engaging mood.
Pink colours- in general pink is associated with femininity. However, it does not mean that men cannot wear anything pink. If he is comfortable with both the masculine and feminine side of his personality, he can definitely wear a pink dress and rock it. It is associated with unconditional love and it reduces aggression.
Purple colours- purple is the colour of royalty and it is also a symbol of wealth. It can help you to send out the masses that you are rich both materially and spiritually. It may help you to mean that you have a rich inner life, you are artistic and creative and you also have great instincts about people.
Yellow colours- yellow makes you logical, happy, optimistic and cheerful. It can be overpowering at some times. It will help you by encouraging intelligence and inspiration.
Green colours- green colour is associated with generosity, healing and a rejuvenated state of mind. It is also closely associated with nature and money it is a calming colour. If you wear a green, it will convey the masses that you are charismatic and you also care for other people.
White colours- white means cleansing and new beginnings. It helps you to look fresh and bright. White is also associated with balance, higher money, purity and courage.
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