Welcome to our print color community. Here you'll find the latest print-focused Palettes and Patterns, as well as Blog, Trends and Forums to help guide your next print design project.

Channels»Print»Blog

Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,166 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Tips for Strategic Writing for Your Brand


strategic writing

Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.

Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:

  • Tagline (a clear message for your customers)
  • Web content
  • Brand manifestos and brand stories
  • Marketing brochures
  • Important marketing articles

Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.

Bring Traffic with Articles

As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.

Work on a Proven Idea

If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.

Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.

Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.

  • Write smart articles to impress readers.
  • Articles must contain actual ideas and force people to share it.
  • The article should have practical value so people can get some credit for sharing it.
  • Make sure to create the content that people would like to read.

Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.

Use Visual Elements in Articles

People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.

  • Photos of interesting/relevant events, concepts, things, places, and people.
  • Graphs and charts to explain/illustrate the numbers behind a phenomenon or story.
  • Visuals represent concepts, elements or procedures that enable better/faster understanding.
  • Screenshots with explanations/examples/notes of different events
  • Comics, such as storyboards or illustrations that tell narratives visually

Copywriting Techniques

A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.

Optimize Articles with Relevant Keywords

Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.

After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.

Read the full post

Logo Color: Why It Is Important


logo color

There are several factors that will be influential to the success of your business. The quality of the products and services, location of the physical store, human resources, and timing are just some of the most crucial.

 

In most cases, people tend to focus on the bigger picture when talking about business success and they ignore the small details. Among others, one that you should not miss is the importance of a logo, which should speak about the personality of the business. More than the actual design, there is another factor that will contribute to its success – the color.

 

In the rest of this post, we will discuss some of the reasons why the color of the logo is important. While we’re at it, we will also look at some of the best colors to incorporate in your business logo and their meanings.

 

Before we proceed, if you need help in designing a logo for your website, check this out - https://www.thetop10sites.com/logo-design/. You will find a variety of choices to help you in coming up with the perfect logo that will speak about your business.

 

The Importance of Color in your Logo

 

On top of the list is the obvious – aesthetics. The color is important because of the overall appeal that it provides the logo. Would you choose a color that won’t speak to your target market? Of course, not! Pick a color that will immediately captivate their attention the first time they see the logo. If they do not find the color appealing, they might not even notice that it is a company logo. In line with this, it is said that 93% of purchase decisions are based on visual perceptions, which can rely not only on the color of the packaging but even the color of the logo that is printed on it.

 

To add, the color is also critical because it will allow you to make an instant connection to your target market. Are you trying to target people who are young? Probably, you will benefit from using colors that are vibrant and energetic. On the other hand, if you wish to target professionals, you might want to choose subdued colors. Meanwhile, if the affluent market is the target, choose colors that are elegant, which will make the logo appealing.

 

In one article from Harvard Business Review, it has been noted that trust matters more than ever for brands. It is one of the most important goals of branding. How exactly can this be done? Probably through the use of the right color.

 

Aside from building trust, color also builds brand recognition. Meaning, it will be easier for the people to link the logo to your company.

 

More so, color is important for differentiation. It makes you unique compared to your competitors, and hence, will be easier to recognize. For instance, if there is a row of shops along the street, all of which are offering the same product or service if your logo color is different, you will easily stand out.

 

Lastly, and perhaps most importantly, logo appeals to the emotion. It provides the business with the opportunity to develop a connection to its customers. In fact, color is the biggest emotional trigger in logo design, which is why it is critical to give this a careful thought. This brings us to the next part of this post, which will discuss the colors of logos and their meanings. If you are unsure how to design or redesign your logo, take note of the discussions in the next part.

 

Picking the Right Color

 

Now, let us have a look at some of the colors that you might want to consider for your logo, as well as their meanings or the messages that they convey.

 

  • Blue: This is the best choice for a logo color if you want to evoke professionalism. It is also often linked to trust, which explains why it is the color of many bank logos. Safety, loyalty, and power are also linked to this color, which is why governments often pick it.
  • Red: The intensity and warmth of this color make it effective if you are targeting extroverts or males. This will also be a good choice to show passion. It is also effective in boosting appetite, so there is no wonder why a lot of fast food chains use this as their logo color.
  • Green: For businesses in the field of nature and health, this is one of the most popular logo colors. It is also associated with spring and new beginnings. It is often used by businesses that would like to highlight the fact that they are eco-friendly
  • Black: For luxury, authority, superiority, and classiness, black is the perfect logo color. It is for businesses that would like to show off their elegance, making it an excellent color for those targeting the rich market.
  • Orange: You will see a lot of art and sports brands using this as the color of their logo. It is associated with energy and creativity. It is also common in restaurants because it can stimulate hunger, although, not as intense as red.
  • Yellow: Often associated with sunshine, this vibrant color will make people cheerful and friendly. In most cases, however, it is not used as the main logo color because of the lack of emotional appeal, but it is used as an element to highlight some parts of the logo.

 

For a more detailed guide on how colors will be able to manipulate emotions, check out this link - https://www.businessinsider.com/the-importance-of-a-logos-color-2014-4. This article from Business Insider also comes with practical examples that will make it easy for you to realize that the things we tackled above are indeed right.

 

Wrap Up

 

So, do you want to create an effective logo that connects to the emotions of your customers, stands out from the competitors, and captivates attention? As noted above, there is one way to do it – choose the right color for your logo.

 

While color is important, however, it should be emphasized that there are other elements that will affect the perception of the logo, including the shape and the font.

Read the full post

11 Branding Ideas to Keep You Ahead of the Game


brands

Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.

 

Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.

 

Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.

 

  1. Upgrade Your Logo

 

When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.

 

Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.

 

As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.

 

  1. Spread Your Logo Everywhere

 

logo

Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.

 

Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.

 

Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.

 

  1. Promotional Swag

 

It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.

 

An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.

 

Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint  and Artik to create custom swag for your business.

 

  1. Create a Personalized URL

 

Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.

 

  1. Identify Your Market Archetype

 

In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?

 

Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.

 

  1. Grow Your Social Media Presence

social media

Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.

 

Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.

 

If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.

 

Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.

 

  1. Blogging

 

Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.

 

  1. Create Brand Videos

 

videos

People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.

 

Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.

 

  1. Stay On Trend

 

trends

One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.

 

On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.

 

  1. Branding Starts At Home

 

As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.

 

  1. Get Personal With Your Audience

 

People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.

 

Conclusion

 

These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.

Read the full post

The Importance of Color in a Logo Design: How to Choose the Right One?


To learn the importance of choosing the right color in logo design, continue reading this post. You’ll learn the different meanings of each color and its significance on a particular logo. Here we go!

Well, the color shouldn’t be ignored, especially when it comes to designing a logo, either for a business or what. If you plan to create your own logo or even consider professional help, there is a need to make sure that you are picking the right combinations of colors. You should never ignore the fact that color plays a crucial role in designing a logo.

Don’t you know that that first two things a brain could notice once seeing something are the shapes and colors? Regardless of whether which one from them is the first to be notified, apparently color is essential. Besides, color is also rooted in emotions. And so, if you want to connect with the people through your logo easily, then work on well with the color.

So, what are the reasons for using color in a logo?

Here are a few reasons why using color in logo designs is essential. These reasons might help numbers of designers once making a color selection:

  • Color should be used to enhance the meaning of the logo
  • There is a need to use color in order to make the obvious a lot more visible and for recognition of an object
  • Use color in a manner of establishing identity
  • You should also use color to make structures in the logo design
  • Use color to express the moods of the logo design

Keep these reasons in mind before you choose the right color for a logo design. On the other hand, designers could use colors in many ways and could make more colors by using the color palettes.

Some Color Options and Their Meanings

So, to give you some idea with what color might best suit your logo, consider some color options below and their meanings too:

Red

Regarded as an intense and saturated color, red could provide feelings of danger, dominance, excitement, and power. It is also referred to as the color of love, warfare, and love. Indeed, it is an attention-grabbing hue and could even raise blood pressure, body temperature and heart rate.

Yellow

This color could be a bit conflicting, and some might find it fun and happy and others might find it too weak, or it could signify caution. Yellow creates feelings of contentment, confidence, and warmth.

Orange

Orange is also an exciting color that gives the impression of creativity, youth, and action. It could also be fun and playful or exciting and intense.

Pink

Pink is often associated with femininity, but it could be a strong color once highly saturated or could be delicate once de-saturated. Pink means sexy, flirty, romantic and fun too.

Green

This color is universally accepted as related to health, nature, and earth. It conveys renewal, peace, healing, tranquility and also prosperity. Obviously, most companies would choose this color to portray itself as being natural or environmental.

Purple

This one is somewhat polarizing color, and people seem to either hate it or love it, so you should carefully use it. There is a need for you to use this color the right way as it conveys a sense of spirituality, nobility, and luxury. If you misused this color, it could appear childish or even out of touch.

Blue

Well, this color seems to be a favorite by the majority. Blue represents confidence, peace, calm, trust, success and loyalty. It is abundantly found in nature, and it could decrease blood pressure as well as heart rate, and it could even make someone feel chilled.

On the other hand, once used the wrong way and if there is too much of it, blue could come across as cold or depressing. In most cases, a blue color is seen in law, banks, medical and government industries.

Grey

Grey is another neutral color, and it could be very respectful, calm and sophisticated. Grey commands authority, and it could look very regal once appropriately used. At the same time, the same with blue, it could appear either too corporate or impersonal.

Brown

Another earth tone, brown can inspire feelings of trust, depth, dependability, simplicity, and richness. It is also a rugged and rough color, and it looks so practical. Brown is also a very neutral color that doesn’t offend.

White

Most people would argue whether this one is color or not. However, white infers simplicity, truth, innocence, and purity. Once used in logos, it will be regarded as white space, still creating a shape that is filled with this color.

Black

Black is known to be strong, bold, classic, mysterious and formal. Though it is technically either all the colors being combined or devoid of all the color, black is still perceived as a color by the brains and must be treated as one. Black is sophisticated and simple, yet it could be boring once not used appropriately.

Those are among the colors that might be used once into planning to consider a design for a logo. There could also be DIY logo online tutorial or ideas that could help you with picking the right color for your logo.

Are Colors Categorized?

To make it a bit simpler, let us categorize the colors. Two major categories are being divided as warm colors and cool colors.

Warm Colors

This category includes yellow, red and orange. These colors typically have the meaning of some energy, passion, enthusiasm, and some excitement too. In most instances, a red color is used for some danger or a sign of alert too.

Cool Colors

Cool colors usually are all the natural colors that we could see in nature. Blue, green and purple shades all fall in this category. If you plan to design a logo, make sure that you have enough knowledge regarding its color terminology.

Professional designers could mix the different colors to make a new color for a logo. There you have it, make sure that you are well-equipped about the different colors in order to have a well-designed logo!

Liked this post? If yes, hit like, share and comment now!

Read the full post

Choosing The Right Font


One of the biggest challenges in designing a brand, for me, is without a doubt - choosing the perfect font. We get on well in terms of shapes, colors, intonations, volumes, images to back up our brand, but we often underestimate the role of fonts in our presentation of ourselves.

 

And when we get to it - the step often seems impossible to finish. There is an absolute infinity when it comes to choices we are offered, and even then we trouble even selecting the right type of font to begin with. Why are some fonts better than others, some more expensive, and what do they really say about us to the large audience - that is what we will try to reveal by observing these four types of fonts.

 

Serif

 

Serif stands for a bit conservative and traditional font type. It is frequently appeared in newspapers and books, while designers seem to avoid this type of fonts because it is not the most readable one. This, however, was an obstacle that high quality screens easily overcame, bringing serif back in the game. Serif font is easily recognizable by its divots on the end of the letters. These can be different from font to font, and although serif is more readable on the screen, it is not nearly as used as the sans font types, or their hybrid sans serif.

 

This font is best used for the body of the text, good to pair with a sans serif font, and not recommended in large amounts - except if you want your text to have that old-fashioned look.

 

Sans Serif

 

Sans serif is a much simpler font type than serif, and this doesn't make it dull - it rather gives it the elegance and sense of fashion, and there is a lot to experiment with these fonts. There is a reason why this font type has been dominating the visuals online, and this is mostly because of its simplicity and the fact that it is super easy to read. With different fonts from this type you can make any statement you'd like - there are tall, thick, stretched versions of the fonts among which you can find the absolute perfect one for your brand. Even when we are talking about a font of this type that is often used, you can most certainly still match it with your identity.

 

It is great for the text body, but also for your brand name. Take precautions when choosing very thin or tall fonts, because of its readability. Best part about this type is that you can match them with any other font type you choose. My personal favorite from this family is Roboto.

 

Script

 

Now, this font type gives you the chills as if you have just received a hand written letter. And just like a real letter, besides the emotion flow, they are very difficult to read. This is why these fonts are the least common in the design world. The impression this font is giving to the reader, and the emotional connection it is establishing, may often come across as a feminine writing style. But, nonetheless, this font is also messy and it is not recommended to be used in a text block.

 

old type

 

It makes good few words, titles, brand names (arts and crafts frequently rely on these fonts), it gives your website the special ingredient. It is well combined with sans serif, just like the others.

 

Slab

 

Emerging from a serif typeface, slab has become an independent font type, referring to any other type with powerful thick stroke weights on the letters. This font type came in well when it comes to big headlines and this typeface is your expert on getting attention and focus of the consumer. In small amounts, this font is perfect for advertisement, but also for the news headlines - it shouts out the message and it sticks with the readers.

 

This aggressive approach is your choice if you are dedicated to marketing of your product/brand, and seeking to attract more consumers and attract them fast. These funky fonts can be used nicely in design when combined with photos - they are bold and there is a lot of space to be filled in the body of the letters. They are well combined with sans serif or serif for the text body.

 

 

There are four main types of typefaces, and they work best together if combined well. It is important to think about combining two different font types - one for the headline and one for the body. This achieves a great effect of highlighting the important headlines, but it is not confusing for the eye as they are not similar, not from the same family of fonts. My personal advice would be to figure out which body type you would like to have in your text, and then go from there - find another typeface that will match your base font. Now, these recommendations, rather than rules, are here to guide us into the right direction, where we can experiment and discover ultimate perfect combos ourselves. Enjoy!

 

What are your favorite font combinations? Tell us in the comment section bellow.

 

Author:

Nina Petrov | @fusion_writer | www.ninapetrov.com

 

 

Read the full post

Top 5 Tips for a Good Flyer Design


There is always a wonderful feeling to designing something great, having it printed, and sending it to the right audience. This is the reason designing flyers can be both a lot of fun and rewarding. Here are top five tips to designing a good flyer.

1. Have a clear target for your flyer

Before you start designing your flyer, create an effective design strategy. Think about what you intend to showcase to your audience, how the flyer will be distributed, and the level of budget you plan to work with.

Addressing these issues can help you figure out the size and shape your flyer should have. Having a good strategy and a clear goal will help you plan how to incorporate a vital message into the flyer design in a more meaningful way.

A common mistake when it comes to the creation of a flyer is thinking that you can simply fit any kind of message and graphics in. Instead, you should make a strategic choice about your key content. Keep the flyer’s key elements that correlate to your specific goals of the targeted audience.

2. Amp up the flyer’s contrast

Generally, high-contrast visuals are easy to notice at first glance and are believed to be attention-grabbing. Unlike sites, where visitors can only view visuals by clicking or even typing in a specific address, a flyer requires a strong pull to get your target audience to gravitate towards it.

Think of posters, brochures, and other materials you have ever seen from a distance and walked towards them just because they were attractive and interesting. You need to create that type of contrast to help bring your target audience to the design.

3. Don’t ignore keywords

Certain phrases or words can help you sell the information in your flyer design. Make these phrases or words bolder, bigger, and brighter than the other lettering in the flyer to create emphasis. Put more emphasis on words like ‘New,’ ‘Easy,’ ‘Save,’ and more.

4. Call to action

Though you may not click it, does not mean a call to action should not be included in a flyer design. In fact, the opposite is true. Why should you create a flyer if you don’t want your target audience to take a particular action?

Focus on creating a distinct, easy, and actionable item for every client or prospect who sees the flyer. That can be anything from calling a specific phone number to visiting a specific site. Ensure that the content is easy for everyone to read and understand.

5. Use top quality imagery

Nothing can make or break a flyer design like the quality of image and composition. Note that a perfect design must have a top-quality image that relates to the details on the page. The image should be easy to read and comprehend at a glance. It should also help your audience to connect the different elements in your flyer design. Always ensure that the graphics on your flyer must enhance the message you are sending.

Read the full post

Color as a Factor in Enhancing Student Learning


Everything is associated with a particular color. For painters, marketing professionals, and designers, it is vital to use various color shades to achieve business success. But very few know that color can affect learning abilities as well.

Most educators admit that colorful desks and chairs along with glowing bulletin boards can turn a faded classroom into a bright place that holds students' attention. Colors do more than just animate a surrounding environment. They are so powerful that if used incorrectly, they can cause students to become overexcited and overactive.

The use of a particular color can greatly affect the learners' feelings and performance. Thus, when it comes to the design of classrooms, it is crucial to understand the psychology of colors so that one can find out which colors to use and which ones should be avoided.

Green Helps to Concentrate Better

You have probably noticed that by having a walk to the woods. Along with delivering fresh air, green trees make people restful and calm, boosting their creativity and increasing their focus. Therefore, this color is a great choice for sharpening students' concentration. Except for being one of the best for our eyes, it is associated with nature. For this very reason, actors relax in green rooms while not performing. This color helps learners to maintain their concentration for a long time, making it a perfect choice for school. The same cannot be said about red, which produces an opposite effect.

There is scientific evidence indicating that those who study in green classrooms show better academic performance than those who don't. In fact, the color enhances the students' mental state and thus improves their learning capabilities. It is recommended to use green in the school design so that students can always look at it for a while to revitalize and turn their focus toward educational materials with ease.

Orange Enhances Mood

Orange can enhance mood, promote comfort, and boost the brain functioning of students. There are facts indicating that an orange surrounding affects the oxygen supply to the brain and stimulates attentiveness. When learners get an increased amount of this color, they start to feel more revitalized and ready to put things straight. There are many examination halls painted in this color to improve students' results.

Schools should remember that bright orange can overstimulate those who are inherently highly energetic. This color is perfect for underlining the content presented on the screen as it draws the recipients' attention. Thus, many teachers refuse to use the usual red color in favor of this color for obvious reasons.

However, because it is very bright, it can create an overwhelming effect. In ancient China, this color was used for sharpening concentration and promoting self-discipline. But then again, they avoided bright orange as it could have caused them a headache. Taken all, it is good but only if used in small doses.

Blue Increases Productiveness

The conducted studies have shown that those with increased cognitive load, such as educators, learners, and so forth, feel better when surrounded by blue. But with all this, it is nonsense to live in a monochrome environment - cool colors should be combined with warm ones. The best solution is to balance one color with its complementary one.

The blue color helps to learn in challenging situations. It also helps readers to better assimilate information. Therefore, the use of blue paper and ink for employment is a fairly reasonable solution. While this color, especially its light shades, seems to be soothing and calming, its darker shades may cause anxiety.

As for professionals, many of them advise to combine blue with orange, especially for drawing students' attention to important educational materials. In a nutshell, blue can help teachers to engage learners in a high level of thinking, but too much of it can cause apathy and unamiability.

Classroom Design

In preschool and elementary school, it is advisable to use warm colors, which greatly complement the extroverted nature of kids. In middle and high educational institutions, cool colors can do the trick as they help students to relax and focus on educational materials better. Light shades of green will work well in libraries as they promote calmness.

Even though most educators cannot decide on what colors to use for walls in classrooms, they can choose school desks, chairs, bookcases, and wall decorations. Therefore, instructors and learners can benefit from the colors of school furniture and decorative elements. Using brightly-colored desks and chairs in places where students are supposed to acquire new information can make a difference. Cool colors will work well in areas where kids are supposed to relax and get more concentrated.

When it comes to bulletin boards, there is no need to combine too many colors; two or three colors complementing each other are more than enough. If schools overdo with colors, students can get overwhelmed and confused, and have the only desire that someone, for example, Pro-Papers, will do all the tasks for them.

Like schoolers, educators also come under the influence of colors. It is important for them to be surrounded by proper colors as they have to spend a whole working day at school too. To stay motivated and inspired, teachers should use soothing shades around their desks.

In conclusion, many studies show that every color has its effect on both the psychological and physiological states of a person. While some colors are soothing, others seem to be more stimulating. By applying an understanding of the psychology of colors to school design, one can see how vital it is to make sure that the colors used in school settings bring maximum results in terms of the academic progress of children.

Read the full post

2019: New Year Resolutions for Designers


Ho ho ho... There goes yet another year of hanging out with us here at COLOURlovers.com! We do believe that this year will be even more awesome and full of breakthroughs in art and design. However, another year is an opportunity to work on ourselves and take the future into our own hands. Today, we are looking at the New Year resolutions a Colourlover would make.

 

This year I will...

 

  1. Learn something new out of my comfort zone

 

The world around us keeps on spinning and technology surprises us every day. Soon, robots and flying cars will be something we can all enjoy; but until then designers can take a great part in shaping this new world. Follow the trend of designing virtual reality, print your ideas in 3D, enjoy limitless opportunities to create and inspire millions of people worldwide.

 

  1. Balance work with my social life

 

We are quite busy little bees, aren't we? Freelancers are often known for taking on too many projects, getting overwhelmed and exhausted at times. As much as we love what we do, our creativity needs some time off, to bring even more enchanting ideas to the table. This, as well as the fact that humans are social beings, is why we need to spend more time relaxing, with friends, live. Our computers are becoming our best friends, and as much as the relationship with a machine seems easier, we all need human factor from time to time. So make that time.

 

 

A WOMAN WITH SHORT DARK HAIR READS A NEWSPAPER

 

  1. Stop procrastinating

 

Sure, procrastination is our ally when we are in the creative industry, but think about how less stressful it would be if we'd replace the time we spend doing nothing (nothing means Netflix, overeating or another season of "Friends", again), by doing something actually meaningful for ourselves. Maybe it is not just about not procrastinating, maybe it is about making that procrastination useful to our minds and our bodies.

 

  1. Only choose the work I really want

 

Sadly, humans often seem like money making machines, always wanting more and never catching a breath. Choosing to do the work you actually enjoy will help you increase the quality of your work, and make you better paid at what you do. You can replace quantity with quality, and make the same amount of money by doing less. Only thing you need to do is dare to do so.

 

  1. Organize myself better

 

Yes, I know, despite all the apps and calendars, we always seem to lack time. This is one of the burdens of living in a century with constant flow of content - too many events to attend, skills to learn, deadlines to meet. Maybe rather than trying to squeeze it all in into one perfect schedule, we should prioritize better, ask ourselves what matters to us and why. This will help clear out our to-do lists from everything we don't actually enjoy that much.

 

  1. Be optimistic even in a plane crash

 

You know the feeling very well - the whole world collapses around you, it seems like you can't get anything done in time, stress is turning you into a neurotic cookie monster who didn't sleep for days. It would be nice to take this chance and get a clean start by remembering how all those groundbreaking situations ended, and so will all the next ones.

 

  1. Play more, create more

 

Ever since we started seeing it as work, we experiment and play much less. It's good to remind ourselves that we are still artists, and we should goof around more, developing our craziest ideas, for ourselves and nobody else. Use this resolution to truly get out there, meet other artists, take a brush and a pen into your hands again, play like a child and let the creativity that changes the world come outside of your inner child.

 

  1. Travel for inspiration

 

Art residencies are perfect if you are looking to take time-off to discover something new. Get inspired by another culture, new food, different fabrics, colors and patterns; get inspired by new languages and art forms you've never seen before. Let yourself be amazed by a new continent, astonishing nature, exotic music and dance styles. Hitchhike, drive, fly. Fall in love. Create a network of people whose work you appreciate. Just take your time being a digital nomad for awhile.

 

 

2019 is the year in which we challenge ourselves in every aspect. This is the year to decide whether we will try to keep up with the rotation of the Earth, or join the movement and spin it with our astonishing creativity and humanity. This year is about being bold, breaking the borders we've created, and changing the history of mankind forever. Learn a new programming language, visit a new country, and try another art form.

Remember, you are the change you want to see in the world.

 

Happy New Year!

 

COLOURlovers team

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

Read the full post

Printing low resolution photos


Have you ever thought about bringing your favorite artwork out of its digital form, print it on a large canvas and frame it in your living room? Or maybe you are redecorating and you want to be a courageous designer and arrange the colors on your walls with style and good taste? Before you start choosing the perfect images to print, here is something you should bare in mind.

 

Most designers and photographers know how difficult it is to work with low resolution images. Sure, the resolution such as 72 pixels per inch is good enough for the screens of our devices, but when it comes to enlarging the image for printing, low quality can be quite an obstacle.

 

 

printing images

 

Most images we see on the web are 72 ppi, usually because they are "lighter", they don't take up much space, which is handy for fast loading. But, if we enter the world of canvas prints, stretching the image onto canvas is making every single pixel visible, which is why recommended size of the image for printing is 150 ppi or 300 ppi.

 

Even though printing your photos from Facebook in good quality might be difficult, it is not impossible. Designers use different tricks and effects in Adobe Photoshop and other designer programs, to offer solutions to this challenge. Sometimes, even the poorest quality image can look like a masterpiece in the hands of professionals.

 

printing low quality images

 

CanvasPop is dedicated to produce highest quality canvas prints. Their team of designers is passionate and talented to work with your custom resolutions and create the hottest canvas to frame on your wall. Even though printing low resolution images is possible, it is still recommended that you try to find this image in a larger resolution. Some websites have an option to view the image in its original size, so make sure to pick the right one for printing.

 

With Christmas behind us, the hype of celebrating the beginning of 2019 is growing, and maybe the perfect present for somebody you love is to give them what they love. Printed. On a large canvas.

 

Happy holidays!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

5 Things You Need to Master for Stunning Designs


When it comes to getting started with creating stunning designs, two things are necessary: skills and resources. However, for starters, graphic design can all seem a little too overwhelming at first. From long hours of practice to an unending need for creativity; not to mention some graphic design resources cost a pretty penny, it can sometimes become an uphill task for novices. But that shouldn’t deter you from creating stunning designs. As a matter of fact, there are plenty of amazing freebies and affordable tools that can help you get the head start you need to become a veteran designer. Plus, with the right skills, you can be a master in the game without even trying.

In this blog post, we’ll highlight 5 things that you need to master in order to get an edge in creating stunning designs. Sound good? Let's dive right in.

UI Design

Here’s the blatant truth: No matter how amazing your designs are, it's pretty much pointless if they don't make a good first impression. That is to say, if people don’t like what they see at first glance, then you’re probably not going to wheel in as many people as you would want. So it makes perfect sense that we would mention the UI design here.

The truth is, UI design is pretty much a necessity when it comes to the graphic design front. So, it’s good you have all your bases covered in as far as skills go but every other graphic designer does too. So you need to ensure that you have an ace up your sleeve. If you make a good first impression, then whatever you call to action has a higher chance of being acted on.

Photoshop Overlays

Don’t take chances! You need to be able to create stunning designs every single time. But you and I both know that it’s much easier said than done. Not to mention your audience is a bit more particular and will often times shun blatant designs almost as soon as they see them. Therefore, you need to create compelling images. Images that will create a connection between you and your audience. Images that will ultimately convert your audience into customers. But how do you do that?

Fortunately, there’s no shortage of tools to help you create stunning designs. And one of the best in this front is Photoshop overlays. Photoshop overlays are one of the most versatile ways to transform the look and feel of your designs. With photoshop overlays, you can add texture and elements to an image and transform an otherwise uninspiring image to a stunning piece of art. So whether it's a stunning fog effect that you are looking for or a whimsical autumn, fairy garden or falling leaves effect, there are literally dozens of themes to help you create the perfect design. If you’re looking to create stunning designs, then you definitely need to master photoshop overlays.

Lightroom Presets

It goes without saying Lightroom presets are yet another resource you need to master in graphic design. From nitty-gritty aspects such as image exposure and white balance to more complex aspects such as curves, tones, and shadows. Along with ensuring that you create stunning designs from the onset, Lightroom presets have a lot to offer. Also comes in handy later on when you want to ensure that the final piece is nothing short of a stunning masterpiece. And the best thing about Lightroom presets is that they’re pretty easy to master.

Typography

Next up is typography. Typography is basically the art and technique of arranging the visual component of written words to make written language more legible. If you want to master typography, there are lots of typography tutorials to help. However, good typography often comes down to creative intuition. Once you grasp the basics, all you need to do is look for typography resources that will help you further sharpen your skills.

Here are some typographic considerations that you’ll need to take into account when mastering typography.

Size

Typefaces are not created equally. Some are wide some fat, some are narrow and yet others thin. So word sets in different typefaces take up a different amount of space depending on the size.

Tracking and Kerning

Tracking here relates to the spacing of characters applied evenly whereas kerning is basically adjusting spaces between characters to create a harmonious pairing.

Logo Designing

Here is another thing that you need to master to create stunning designs every time. In many forms and instances, the logo is what distinguishes a particular company from the other. Think about Guinness, Coca-Cola, McDonald's, and KFC. They are all visually represented by their logos. It doesn’t matter where they are in the world customers will still flock towards the direction that these logos are.

The truth is, the importance of a logo cannot be underestimated. They not only help identify a company but they are also a succinct and efficient way of communicating more about the company. Which means that the designs have to be both intuitive and stunning to wheel people in.  And since it’s something you’ll probably be doing a lot of, it's definitely one of the many things that you want to master to perfection.

Conclusion

Don’t let yourself be overwhelmed by the number of graphic design skills you need to master to create stunning designs. Sure there are plenty more things that need to be mastered but these five are the most important. The bottom line is to ensure that you have mastered every aspect of photoshop overlays, typography, Lightroom presets, logo designing and UI design to come up with stunning and striking designs every time.

Read the full post