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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,279 articles, you're sure to find something you love. Or if you have a great idea, let us know!

More Free Online Design Software


Sharing is caring and, to show you how much we care, we share open-source designer software with you every month. Edit your images, scale and resize your designs for any purpose, and have a top-notch content in a matter of minutes.

 

1 Paletton

Paletton is a new trending app that makes every designer happy to have it. It is a software that implements the rules of color theory, helping you choose a balanced and harmonious color palette. It is designed to be explored by the user, so without many spoiler alerts, we will just share their feature Colorizer - the tool you integrate with the website you're designing to refine the color palette on your pages. Within this project, they also started Colorpedia, a database where you can discover all about color theories and the use of colors overall.

2 Pablo, by Buffer

 

Developed by Buffer.com, Pablo is a Santa's little helper when it comes to creating engaging visual content. Discover beautiful stock images with their easy search engine, pick your font, format it and insert it to your design, and then just pick your social media platform for the app to scale your design in a second. Share or download your design for free today!

 

3 GIMP

 

GIMP is a GNU image manipulation program, an open-source image editor available for GNU/Linux, OS X, Windows, and other operating systems. Free HQ image editing was never this real - this sophisticated app lets you change the source code and distribute these changes further. You can add 3rd party plugins and develop the software according to your needs and preferences.

 

4 Easil

 

If an app ever smelled like summer, it would look like Easil. Their very own landing page gains your trust by showing you they understand designers and visual advertising. Aside from the really cool brand, they give you a drag & drop machine to edit your designs for free. They have two more plans, Plus for $7.50 and Edge for $59 per month, with unlimited possibilities and their priority support.

 

5 Crello

 

This is your social media first aid designer app. Create posts, videos, stories, headers, adds, thumbnails, banners and printable documents using Crello's great collection of templates, and all that with just a creation of the free account. Feeling uninspired? Check their Inspiration page to find post ideas, GIFs, animations, and coolest designs.

 

6 Word Swag

 

Word Swag enables you to add text to your images in no time. Get the app in App Store or in your Google Play, and go nuts using their Typomatic engine. It is more than just a pocket play - it's your best friend for creating art out of your social media posts.

 

7 Visme

 

Okay, are you ready? This one is really cool! Visme is a powerful app that turns your analytic data into lovely visual presentations in the easiest way possible. Add charts, graphs, custom icons and a great deal of stock photos to your unique presentation and get ready for the best pitch of your life. They offer a free individual plan, but also a variety of paid plans for businesses and education, as well as the special treat for nonprofits.

 

You gotta love that social responsibility? Dive into the next experience with one of the new, crispy apps.

 

Author: Nina Petrov, ninapetrov.com

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Rebellious Child Illustrated


Collaborations are a wonderful happening, especially when they occur for a good cause. And when writers and illustrators gather around a child's book, the real magic occurs. Italian authors Francesca Cavallo and Elena Favilli made themselves well-known with their children's books Good Night Stories and Rebellious Little Girls, so it's not a surprise that their youngest audience got hyped about Rebellious Little Child.

 

Illustrated by dozens of artists worldwide, this book also teaches us, adults, to keep creating a better world for the generations to come, to overcome our differences and use them as our greatest strength. Rebellious Little Child reminds us of a rebellious little version of us, hidden by the age of commerce, struggle, monetization, and time-consuming unsatisfying jobs. Just as transactional psychotherapy does, this book nurtures the child inside you and gets you moving towards your passions, higher goals, and love.

 

This book takes children to a whole new dimension, encouraging them to be rebellious and to design a revolution in their own la-la land. A child is inspired to draw and fill in the book while riding a unicorn, or standing upside down, reflecting on things they love, their dreams, fears, things he/she most is proud of.

 

Distinguished with its unique adorable design, the blanks in the book are to be filled with letters to a child's future self, protest banners for a better world, activism action plans and adventurous travel fantasies.

 

With over one million copies sold worldwide, Good Night Stories for Rebel Girls has become a global movement and a symbol of freedom. The authors Francesca Cavallo and Elena Favilli return with a hundred new, beautiful stories to inspire girls - and children - to dream without borders: Audrey Hepburn, who ate tulips to survive hunger and then became an unreachable icon of style and an extraordinary philanthropist; Bebe Vio, very strong fencing champion despite a serious illness; J.K. Rowling, who turned failure into a strength and changed the history of literature forever. 

 

Rebellious Little Child presents poetesses, surgeons, astronauts, judges, acrobats, entrepreneurs, vulcanologists: a hundred new adventures, a hundred new portraits to inspire us again and tell us that at any age, age and latitude, it is always worth fighting for equality and proceeding step by step quick towards a more just future. 

 

stories for little rebels book cover

 

Unlike the Disney characters we grew up with, imagining that the world will unravel before us, this movement inspires children to take action, demand the world of their own design, strive towards peace, seek, create and take their very own custom-made opportunities.

 

"Once upon a time ... a princess? Of course not! Once upon a time, there was a girl who wanted to go to Mars. There was another one that became the strongest tennis player in the world and another one who discovered the metamorphosis of butterflies. From Serena Williams to Malala Yousafzai, from Rita Levi Montalcini to Frida Kahlo, from Margherita Hack to Michelle Obama, 100 women are told in these pages and portrayed by 60 illustrators from all over the world. Scientists, painters, astronauts, weight lifters, musicians, judges, chefs ... examples of courage, determination, and generosity for anyone who wants to make their dreams come true."

a page from a book story for little rebel

 

Rebellious Little Child is more than a book - it is a story that redefines heroes and achievements. It teaches our children of their right to want more for themselves and to always seek happiness. We live in the age when success needs a new definition, the age when playing is more important than having when we value experiences more than real estate.

 

Think about everything that makes you happy... And now ask yourself what gives? Let's make the world a funny, playful place to be.

 

Got inspired for a new, groundbreaking collaboration with your fellow designers and illustrators? Search your partners in crime in the COLOURlovers community!

 

Photos from the website.

Author: Nina Petrov, ninapetrov.com

 

 

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Acrobat DC - Helpful Designer Software


Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.

 

In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.

 

Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.

 

adobe pdf

 

Home view

 

As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.

 

 

Tool centre

 

This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.

 

You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.

adobe pdf

 

Document view

 

As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.

 

At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.

 

In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.

 

In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.

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All You Need to Know About Colors in Your Logo Design


Now, more than ever, we, humans, are visual beings. Our eyes scroll through thousands of information every day, and we keep being hungry for great visuals to get us inspired, productive, entertained, excited. Right now, telling a perfect story with visual digital tools is the most important part of getting your message across and attracting more people. Every color is a story - what role colors play in this game and how can they help you speak to your audience?

 

White

 

White is known as the Switzerland of colors, neutral and universal. White is the color of virginity and pacifistic state of mind used most often in logos as negative space or text. If you combine it with dark blue, you get the world's most famous logo - Facebook, and when you add red, you get the logo of Pinterest.

 

Yellow

 

Yellow can suggest different things, depending on what you combine it with. It can be cheerful and infantile, sunny, full of light and warmth. It is easy to get attention using this color, and it is the most popular color of the season. Darker versions are shining with credibility in IT or creative industries.

 

Orange

 

A true foodie color used often in the food industry logo (tasty food, fast deliveries, nice ambiance). Often used as a gradient color between red and yellow, to draw attention and stimulate urgency and alert mode. Just as yellow, orange is playful and warm, emotional color.

 

Red

 

Vibrant, strong, dominant and bold, this color gives character to your logo design. Red can be used as a color of heat, danger, alarm, and hostility, but at the same time for love, care, passion, and blood. Whatever aspect of red you are using - it will leave a strong impression. Red is known for raising people's blood pressure and making them hungry. It's most known for its role in Youtube and Mc Donald's logo, combined with white and yellow.

 

Pink

 

Pink has always been a girly, Barbie, color. It unlocks deep feelings, tenderness, understanding, love, femininity. It also interacts as a color that represents youth, virginity, tidiness, beauty, style, well being. Industries it takes place are beauty, health, and fashion. On top of these applications, pink is a sweet, sugary color, so it is often used to advertise candy or ice cream. For example, it is used in Flickr, in combination with light blue.

 

Purple

 

This magical color is one of the transeasonal colors we have written about before, which means it is always popular and always a good choice. It is a silver lining between cold features of blue, and all the warmth and heat from red. It's used to describe fancy, royal, sophisticated brands, especially in the industries used by women. Purple is also known for it's mystical and spiritual properties, useful for making people hooked and intrigued. If you like chocolate, it can also be delicious. Yahoo! uses purple combined with white.

 

Blue

 

Giving a cold shower to your audience is only possible with blue. Blue is your asset for cold and calming stories, showing security, reliability, and professionalism. Also, it is one of the most-loved colors in the world. Used mostly in medical brands, it leaves the impression of success. Just under yellow, blue is the most trendy color of this season. Fun fact: blue pigments are almost impossible to find in nature and synthesize. Used by popular brands such as Skype, Twitter, and 4square, all three in combination with white.

 

Green

 

Green is the color of tomorrow! It represents nature, the Earth, rebirth, and healthy human behavior. Used mostly in circle formats, it stands for life and preservation. In other contexts, it can come across as naive, insecure and liable. However, the most common use is for ecology purposes and social responsibility. 

 

Brown

 

Also an Earthy color, grounded, calm and stable, this color is used for furniture companies logos, but also real-estate and commerce. Natural and woody, this color is also well-known for cocoa and it's implications of chocolate and deliciousness. Brown is also warm and close to dark red colors, but dark enough to become neutral, like black.

 

Gray

 

Very fancy, stylish, and cold, gray is used for frames, thin lines, and backgrounds. Sometimes, dark versions of gray are used in logo design to avoid pitch black. For any color and tone you choose - there is a shade of gray that matches it perfectly! If you need a neutral color, I would always recommend using a shade of gray instead of white or black. Wikipedia highlighted the use of gray in combination with white.

 

Black

 

This color is antagonistic, mostly used for its readability on most backgrounds. It is extremely powerful, especially since it's simple and smooth, as well as sophisticated. It is often used in logos, but mostly for shapes and word art, in combination with yellow (IMDB), white (Apple) and green (Starbucks).

 

I hope you feel better prepared for your logo design and are ready to mix exotic colors up!

 

Author: Nina Petrov, ninapetrov.com

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Free Illustration Sources For Designers


When you are preparing a design project, presentation, UX prototype, pitch for a product, etc, sometimes you need a few shortcuts to get things done faster and focus on the logistic instead of the finesses. Before you are listed our best pics of websites that can help you get appropriate illustrations, absolutely free.

 

1 Streamline Illustrations

 

Streamline Illustrations gives you 50 illustrations for free, plus another 250 LGBT illustrations. You can choose between multicolor, duotone and monotone, and then download them for Illustrator, Sketch, SVG, PDF, PNG or Iconjar vector files. The illustrations themselves are cute, cartoon-like, and applicable to almost every topic.

 

The full pack includes 3000 customizable illustrations, and their price is only $199.

 

2 DrawKit

 

DrawKit gives you practical illustrations for your design, usable for startups and small businesses. They are under MIT license, which means that you can use them for commercial purposes. Acknowledged as No 1 Product of the Day by Product Hunt, DrawKit offers free categories, but also three different packages - Packs, Modular Kits and Animations, all for different prices. As Bukowski would say: Find what you love and let it... (p.s. this is not actually Bukowski, the internet just assigned it to him).

 

3 Absurd Design

 

The sole name of this source makes you love it. Absurd Design is a weird, journalistic-comic type of drawings, black and white, available for your designs. They give you a total of eleven free designs, that you can use in commercial purposes, in PNG format. For the big players, they offer a monthly membership, that opens the gate for colored illustrations, SVG vectors, and all the drawings you can get.

 

4 Bottts

 

Well, this is a whole different story. If you grew up loving Dr Who (like I did), or you come from a geeky background, you are going to flip to these designs! Bottts is a library, which gives you the elements to combine together for your perfectly designed robot illustration. You can mix the elements up using a Sketch App (they are basically a Sketch library themselves), design your robot's frame, antenna, colors and more. Look them up, they are adorable ?

 

5 Ouch

 

Best kind of deal - you get free design, and in return, you have to link back to the source. This gives you a free resource and gives them visibility in return, so it builds a very respectful, symbiotic relationship between the designers and the illustrators. Ouch.pics is a project developed by Icons8, that aims to free vector illustrations for the user interface. They offer a clean, contemporary look to your designs. Alongside with stock photos, free icon packs, and free music, their desire is to build a design platform and change the way people create.

 

What are your favorite open-source platforms? Let us know in the comments below :)

 

Author: Nina Petrov, ninapetrov.com

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Where to seek inspiration online


You have a new project, but you are feeling uninspired? Here are our top pics for websites where every designer can find the right dose of cool designs to jump-start the creativity for the day.

 

COLOURLOVERS

 

When looking for design inspiration, Colourlovers is a great place to be. This community helps you connect emotions, words and colors, all in one place. Find experienced, creative colourlovers and their best-featured palettes on our website. Engage in design-related conversations on our forum and widen your knowledge every day.

 

colourlovers.com

 

DRIBBBLE

 

This is a website we probably have mentioned already, but it doesn't harm to make a reminder, and this time really opens that bookmark. Dribble chooses highlights from designers and creatives from everywhere on the planet. From business card designs to app mock-ups, you can definitively find what you are looking for on Dribble. And if you join that community, you have the chance of showing your work to thousands of people. What are you waiting for?

 

dribbble.com

 

FONTS IN USE

 

Now, Fonts In Use, unlike other websites listed here, presents a collection of designs where popular or unusual fonts are used. Ever wondered how the font you are choosing is going to look on a cover album? Do you want to know if somebody used it like that already? If there is any chance of you finding that out, it lies on this website.

 

fontsinuse.com

 

think outside the box

PINTEREST

 

If you have read any of my previous website reviews on Colourlovers, you would know how awesome I find Pinterest. Here is a hint: this is not a sponsored article for Pinterest, yet here I am, telling everyone how much I'm using it for every line of my work. Pinterest goes from one of the best apps to scroll in the toilet, with nothing to do, to the greatest professional support you can get. Search for the terms you are interested in, and let yourself be splashed with waves of ideas, visually captured from all over the internet.

 

www.pinterest.com

 

SITE INSPIRE

 

Which website do you go to when you want to feel inspired? There is a website called Site Inspire. You don't say? Yes, there really is. Besides pretty design, you can also find interesting insights into the design process of well-known designers, so aside from inspiration, this website is professional support to designers worldwide.

 

www.siteinspire.com

 

TREND LIST

 

Their name speaks for itself, but their tagline really says it all - Trend List is exploring visual trends in contemporary graphic design. Amazed by the simplicity of their website, they gained my full trust, saying that they know what they are doing. Graphic designers, click subscribe today.

 

www.trendlist.org

 

 

turned on Focus signage

 

TYPEWOLF

 

What is hot in the world of typography? You don't know? Typewolf does. This website takes you on a tour of current trends in type, spicy letter designs, and magic fonts. This website comes quite handy when you are designing a big brand that cares about being the best.

 

www.typewolf.com

 

TYPOGRAPHIC POSTERS

 

Just as their name says, Typo/Graphic Posters is a wide archive of various poster designs. Explore many artists and their playful ideas, pick your favorite and spin of their posters! Just for fun :) 

 

www.typographicposters.com

 

YALE TUMBLR

 

Yale School of Art and Architecture opened their Tumblr blog, where you can discover various art forms and impressive artwork. This blog inspires you to think out of the box and be courageous in design.

 

yalegraphicdesign.tumblr.com

 

DESKET

 

Desket is essentially an online mug store, but they do have some funny and clever designs which can find their way to your table. They also offer their resources, which are worth checking out.

 

desket.co

 

BEHANCE

 

Behance is also one of our favorite online communities for visual art. Many artists and designers join Behance every day, getting feedback for their design from leading artists in contemporary design.

 

behance.net

 

BOOK COVER ARCHIVE

 

Book Cover Archive is exactly what it says it is. Like Typo/Graphic Posters, they keep their own collection of book cover design. If your project is to design the worlds greatest book cover, this website is made to inspire you and show you what to do and what not to do :)

 

bookcoverarchive.com

 

What are your personal favorites? Tell us in the comment section below.

 

Author: Nina Petrov

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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Breaking Out of the Norm for Valentine's Day


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Wining and dining is the traditional way to celebrate Valentine’s Day, but you don’t have to follow the crowds for a meal out and a dozen red roses delivered to her office if you and she don’t want this. Having a date night on Valentine’s Day that is just a little bit more special will still be a great celebration of this day of love.  Colour can play a big part in your Valentine’s Day celebrations, which whilst traditionally represented by red, has in more recent years embraced an entire range of popular colours.

Red is famously romantic, but other colours can be used to choose your Valentine’s Day gift, with green representing renewal and yellow conveying optimism. When looking for Valentine's gifts for her, whichever colour you choose can add extra meaning.

Colours to love

For many of us, colour raises emotion, and we instinctively have a favourite for a whole host of reasons. Yet, throughout history, specific colours have been used to define different feelings and to mark different cultural events and ceremonies for centuries, going back to ancient civilisations.

Colours also affect us subconsciously, in the sense that we may not even be aware that we are being affected by it. This is why colours are separated into two groups of warm and cool colours. You can use the meaning of different colours to add to your Valentine’s gift that fits your beloved best.  She will appreciate the extra efforts you have made in choosing their special gift.

Red

For passion and drama, red is the most popular Valentine’s Day colour with its association with love, courage, strength and excitement. In Chinese culture, red represents luck and prosperity. If you are buying a gift for someone who loves red, you know they are passionate people, with enthusiasm for life. Tickets to see a favourite sports team, a band or admired singer is a great gift for this individual.

Orange

Orange is the colour of encouragement, warmth and enthusiasm. Orange is also a great colour if she wants to be inspired into action or have a positive outlook on life since it is both a motivating and encouraging colour. Gift ideas for those who love orange include charity gifts to support those less fortunate or a book of favourite photographs from the last year or the best photograph of you both as a couple.

Yellow

The colour of optimism and youthfulness, this is also the colour of sunshine. A sunflower bouquet is something that will be adored by this Valentine, in place of traditional red roses. Yellow is also the colour of success and confidence, whether you have it or want it since it is said to stimulate the left side of the brain, responsible for clear, fast decision making. For Valentine’s day, add a letter of love to let your beloved know they are the sunshine in your life, so they do not misunderstand the colour of yellow, which can also mean cowardice.

 

Pink

Mixing the passion of red with the purity of white creates a message of tender, nurturing love. This is the perfect colour of gift for your Valentine if she has become a new mother since the last celebration of St. Valentine.  A new jumper in pink or some magenta leggings would make a great gift.

Blue

A shade of blue, the colour of the sea and sky is a tranquil, peaceful colour that also conveys trust. The colour also inspires confidence, loyalty and responsibility. Those who like blue are usually conservative in nature, so if you’re planning a big party for Valentine’s Day, include them in the planning as they’re not so keen on surprises.

Green

Growth, renewal and a celebration of life are all conveyed by the colour green. Plant a tree in your joint names, either in your own garden or in a plot special to you both. Make the tree a fruit tree, and you can be enjoying apple pies together in the future. If you have less space, a rose bush, or a bonsai tree may be a gift your Valentine will love.

Violet

A mix of red energy and blue calm, violet is the colour of spirituality, reflection and self-awareness. Those who like violet are usually introverts who may enjoy books, walking holidays and the simple pleasures of a lunchtime picnic in the local park as a way to celebrate Valentine’s Day.

Brown

Brown denotes stability and a solid foundation, reliable and wholesome; warm and reassuring. On it's own, brown can seem like a dull colour but combined with others, including gold and copper, it can become elegant. A wood framed mirror with embellishments or a photo frame personalised with your names and the date you met will make a perfect present.

Most of us have a favourite colour, a colour that we wear because it suits us better than any other or because it makes us feel happy. For some, colour reflects who we are on a deeper level, reflecting our personality. When buying your Valentine a gift, consider what their favourite colour is now, since preferences do change. If you are unsure, consider co-ordinating your gift with the colour of their birthstone. If you are looking to buy a joint gift for a married couple, use the colour palette they chose for their wedding, which you can search out on old photographs or from the wedding invitation. Irrespective of whether your gift is a designer shirt or vase, choosing their favourite colour will make your gift extra special.

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4 Best Colour Tips to Create a Successful Dating App Design


best color tips

There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.

‘Fiery' colors

Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?

Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.

Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.

Choosing a theme

As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.

Keep it clean and white

There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.

Navigation

Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.

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