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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,126 articles, you're sure to find something you love. Or if you have a great idea, let us know!

Pantone announces color of the year 2019


The end of the year is close and we are all wondering which color will be our lucky charm in 2019. Pantone definitely made our day announcing that the color of 2019 is a gentle, mellow, contemporary-style Living Coral (16-1546). This color is perceived as life-bringing and vivid, animating and energizing, which will give a certain sense of intimacy and tenderness to your life.

 

pantone color of 2019 living coral

Photo source brandchannel https://bit.ly/2EvZ03g

 

Living Coral is a soft and trustworthy color, good in small, detailed amounts, but it could also cover large surfaces. It can produce a calming, peaceful effect, when used in interior or fashion design. Curves and oval shapes go well with this color, unlike edgy and sharp objects. This color is making your space more comfortable, healing and caring.

 

In regards to the digital world, this color is dominating with its vibrant side. It evokes the sense of community, engaging the users in a sophisticated way. Living Color is very much alive, as the name says, its motion is subtle and captivating, while it is very easy for the eyes and slows down the pace in which we perceive information. In a way, we could say that Living Coral is teaching us that time is valuable and we should enjoy every single moment.

 

Living Coral is a perfect brand color if you are driven by humane, enlightening, social ideas. This color helps you communicate to your customers and builds a strong, intimate relationship. This shade is also very playful and enjoyable, while experiencing this color one may explore the meditative music that goes with it, or a flavor of sweet cupcake.

 

In combining this color with others, blue is your absolute ally. Coral will match the color of the sea or the sky, in almost every shade of blue. Having Living Coral details and images over a blue background is connecting us to the nature and the waves, bringing us closer to the Earth in a lovely, peaceful manner.

 

Pantone has been announcing their Color of the Year for 20 years, creating a big influence wave in all creative industries worldwide. This selection is done by gathered color experts from different fields, which analyze color trends and color migrations across the globe. Prediction for color of the year is based on the research of new innovations in the art world and fresh, emerging artists. These creatives are changing the direction of color trends, which then influence every sphere of our lives through Pantone.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Colors with the fastest growing popularity


Most popular colors in every decade of mankind are reflecting on our habits and our needs, the development of different industries, changes within our lifestyles, global politics and economy. With the fast development of technology all around us, revolutions are made in almost every segment of human life - music, film industry, cartoons, games, nightlife, food industry, the sex industry, and many others.

Shutterstock Inc is the leading global technology company providing us with licensed videos, music, photographs and vectors for commercial purposes in the advertising and media industry around the world. By matching pixel data with image download data, their research has revealed to us which are the top three colors which popularity is getting wider day by day.

Colors of the future are colors which used to give us a taste of futuristic society, flying cars, urban ecstasy nightlife, and virtual reality. It is time to accept that this future is already here, and we are at the epicenter of its creation. Virtual Reality is no longer an idea; it is technology developing faster every day, available under the fingertips of us all. 2019 is the year for new revelations, new experiences, and discoveries, and these are the colors that will guide us through it:

 

colors of 2019

 

UFO Green #7FFF00

Shutterstock refers to this color as both "natural and supernatural", bright shade of green that is cozy for our eyes with a glimpse of nostalgia and memories of fields and powerful nature, while at the same time this is the color for driving attention, techno dancing with techno music, an idea of something surreal, as it says in the name of the color.

 

Plastic Pink #FF1493

This color specifically marks the urban lives of a metropolis. Its popularity started growing in Japan and then spread all over the globe. This color still captures the feminine energy which was celebrated over the past century, while it also gives us the vibes of electronic-oriented generation - this color is getting in our hair colors and neon lights, spreading like a beat from city to city.

 

Proton Purple #8A2BE2

This purple is the color of virtual space surrounding us, the color of signals that we transmit from our devices with every step we take. Proton Purple lets us discover nature and the world around us with a new pair of eyes, sharing positive vibrations and creative energy among people. You can say that Proton Purple is the color of our heartbeat.

Shutterstock also did a research on most popular colors in 20 countries on the planet. To discover more about popular colors visit Shutterstock.com.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Tidlington Wooden Dolls House – The Wooden Doll House Your Kids will Love!


Though there are many high-quality doll houses available in the market, finding one that ticks all the right boxes is sure to be a task. Finding the best wooden dolls house will essentially boil down to 3 deciding factors: one, will it be safe for your kid; two, will your kid enjoy it; and lastly, will it be sturdy enough when your kid plays a little rough with it. These 3 essentials are found in Tidlington wooden doll houses!

Why Get your Kid a Tidlington Wooden Doll House?

  • Tidlington doll houses are safe
    Majority of toys nowadays are made of plastics. The TidloTidlington wooden dolls house is made from beechwood and is coloured using 100% child-safe paints. This ensures that your kid will not inhale or ingest any toxic material whatsoever!
  • Tidlington doll house is well built
    Aside from the fact that the wooden doll’s house is built from high quality wood, the way that the pieces are pieced together are seamless. This ensures that the various parts of the wooden dolls house will not fall off even when your precious little one plays roughly with it. The hinges on the parts of the wooden dolls house that can be opened and closed is very sturdy ensuring that it won’t break off easily. Kids usually have no control as to how they play with their toys, so making sure that their wooden dolls house is sturdy is very important in selecting what to buy for them.
  • The Tidlington doll house will provide your kid hours upon hours of fun
    Any toy can provide more enjoyment for playtime. But not all toys can provide as much room for creative play as a wooden doll house.

Design of the Tidlington Wooden Doll’s House

The design alone is enough to pique the interest of any toddler that plays with the Tidlington

wooden dolls house . With 5 windows and a pretty front door, coupled with the garden-like finish on the exterior, the doll house already looks impressive. Your kid can freely open both the front and back panels of the house providing very easy access to the room inside. A roof panel can also be detached, allowing easy access to the attic as well as serving as a grass garden for the wooden dolls house.

Tidlo Accessories for the Wooden Doll House

What makes the Tidlington even more versatile is the fact that there are numerous accessories that can be bought alongside your purchase of the wooden doll house! Various furniture sets and dolls can greatly enhance the play experience of your kid – as well as boost his/her creativity and imagination while playing! Tidlo’s Tidlington doll house is definitely up there if you are on the market for one of the best (if not the best) doll houses around!

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How to Simplify Your Business Graphics using Bannersnack


Bannersnack is intuitive and easy to use online tool for streamlining your visual and rich media advertising and marketing.

Gone are the days when you could get away with using stock images and unbranded visual media. In order to elbow out the competition, your business must be producing their own rich, unique media and high-quality content.

This not only includes the branding of social media, website and third-party platforms but also media buys, advertising and banners.

Why Use Bannersnack

Bannersnack is a rich image creation and management tool that enables you to produce high-quality and branded content for your website. It can create and manage your ad campaigns, social media platforms and rich media marketing online and across platforms.

Bannersnack enables you to keep all of your visual marketing for your media advertising campaigns in one place. You can create professionally animated or static advertising banners and then export them in multiple formats.

You can also embed the banners and rich media you create directly into your website or compatible third-party websites.

Being an online tool, Bannersnack can be accessed by individuals and teams in any location. It enables collaboration and multi-user functionality.

All designs and development can be organised and catalogued across departments, industries, niches and work teams.

Bannersnack Integrations

Bannersnack works with all major advertising networks including Google, Doubleclick, Facebook and more. It provides multiple formats for exporting your rich media, banners and animated artwork.

Social Media Marketing

Status network Smith Facebook, Twitter, Instagram and more.

The measurements for cover, post images, headers and banners for these social media platforms is pre-configured.

Simply drag and drop the text and features you want to incorporate into your media.

Google Advertising

Bannersnack is fully compatible with Google's advertising network and platform.  The tools within Bannersnack are compatible with HTML5 creation and include all the size variations you need for any Google advertising campaign.

You can create beautiful looking ads with just a few clicks and then either upload your banners to the Google adword manager or use the embed codes.

You can also add clickTag in order to track clicks in your Google advertising campaigns.

CMS Integration

Bannersnack works seamlessly with WordPress and all major cms platforms.

The interface includes full drag and drop functionality and allows you to create stunning and comprehensive visual media and images.

These are the kind of high converting images and banners that will enrich user experience, deliver pop-ups or exit intent marketing to your website.

AMP Compliance

Bannersnack will also create AMP HTML compliant banners and advertising material to use in the amp library.

This is a brand new feature of Bannersnack and has been built using the latest mobile-friendly technology in order to deliver the highest quality ads and banners for mobile users.

The Accelerated Mobile Page Project is a major advance in mobile technology and the delivery of high-quality media to Smartphones.

If you're wanting to ensure that your ads and which media get delivered and are seeing favourably by Google then Bannersnack is your best choice for rich media and visual creation.

Create Individual Items or Complete Sets

One of the things I really like about Bannersnack is that you can flick between a single item and the creation of complete rich media sets or responsive and animated images for your ad campaigns.

This saves a large deal of time and will enable marketers to get their campaign up and running quickly.

Basic standardized advertising images which are static to animated GIFs and fully mobile responsive HTML5, Bannersnack provides a huge number of templates and formats for you to work with.

It's not an overstatement to say that you can begin creating advertising campaigns or basic visual media for third-party sites in a matter of minutes.

Bannersnack can also be used to streamline and ensure consistency when it comes to content design across your website and business channels.

Bannersnack is helping more and more business to accomplish the development and creation of their visual marketing strategy in less time.

With Bannersnack you can give new life and vibrancy to your ad campaigns with little or no technical or coding knowledge.

The tools that enable collaboration are a big plus with Bannersnack. You don't need to work in isolation.

You can collaborate with other key players in order to track, catalogue and produce quality and consistently branded content.

Price-wise, Bannersnack is reasonable for a business of any size. Rather than paying for multiple tools or engaging designers for ad hoc and one of the pieces, your own in-house teams can take control of the quality and consistency of your branding and marketing campaigns.

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Designing for Digital Marketing: How to Get Started


It is not uncommon for web designers and developers to think about aspects such as search engine optimization (SEO) and email marketing when designing a website. After all, there are a lot of optimizations to be added to the design and even more benefits to enjoy as a result.

Interestingly, even site owners see digital marketing for its instruments rather than holistically during the design stage of the site. The site may be optimized for SEO and tweaked to work well with social media, but does it really support an integrated digital marketing campaign?

That is exactly the kind of question you need to ask when designing for digital marketing. There are some easy steps to take to get started, and we are going to discuss them in this article.

Think UX

User experience or UX is a big part of digital marketing. Even search engines now track metrics like time on site and pages visited to better understand how users are affected by the site’s UX. Naturally, you have to see UX from one or two steps back; from a wider angle.

Fine-tuning the UX of a website means making sure it performs well. It also means the site loads important content first and features a consistent navigation menu. More crucially, the site needs to function just as well on mobile devices.

Other aspects, such as the way the checkout process is designed and how users enjoy the information they are searching for, are also UX-related aspects that will help amplify your digital marketing campaign further.

Keep It Modular

Modern websites usually use CMS platforms like WordPress for better, easier development and maintenance. WordPress themes are highly configurable, so there is nothing you cannot achieve in terms of design.

What you want to avoid is adding custom functions into the WordPress core or modifying the core altogether. This may seem like the easiest way to go, but it isn’t a sustainable way of designing and developing a website.

Remember that digital marketing is a volatile field, and you have to keep the site as flexible as possible to be able to keep up with changes in trends and strategies. You already have thousands of marketing-related plugins to benefit from; don’t cripple the site from the beginning by editing the core.

Remove Annoyances

Last but not least, the website must have the ability to convert. In this respect, many site owners and web designers still take the wrong approach. Most marketing agencies offer an audit that will reveal conversion rates and other metrics associated with your site, but let’s start with something simple, shall we?

Imagine seeing an advertisement as you browse through Facebook. The ad is interesting, so you decide to click on it. You get taken to the advertiser’s website and…there is a huge, bright modal popup between you and the content you want to read.

Annoying, isn’t it? During the design and development process, that modal popup may make sense. You have to get users to sign up for your newsletter, don’t you?

When you audit the site further, however, annoyances like this pinpoint exactly how you lose potential customers. For the site to be optimized for digital marketing, it needs to have the power to convert. And for the site to have that power, it needs to be as pleasant to use as possible.

So, is your site ready to support an integrated digital marketing campaign? With the tips and tricks that we discussed in this article, you can optimize your site and boost your digital marketing KPIs in no time.

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Why You'll Love The Colors of Southwestern Rugs


When it would come to decorating your home or office, it would be quite natural that you would like to add something unique and different. In that case, you could think about going for Southwestern rugs. This is because if you enjoy entertaining guests, you would very well understand the importance of making a good first and lasting impression. Hence, there would be no way that you would be able to keep anything unnecessary or unpleasant in your office or home.

It would be for this reason that the experts recommend to go with Southwestern rugs. Being a completely different and distinct style, it would definitely help in livening up your space and adding more personality to it. The most important thing to consider when decorating in the Southwestern style is to make sure you have the color palette. Southwestern rugs are all about their colors.

Fundamental Colors in Southwestern Rug Designs

Color would also be something which would need to be kept in mind when choosing southwestern area rugs. This decision would depend on the other color elements which have been used throughout the room. To help you out further, you could take a look at the color of your furniture or the walls. The most important colors to consider are:

Turquoise

Native American art is littered with bright turquoise colors. You’ll recognize Navajo jewelry by it’s excessive use of bright turquoise colors. If you’re looking for a bright rug then you’ll do well with turquoise accents in your design.

Earth Tones

Southwestern style is largely influenced by the natural landscape of the American Southwest. The rolling hills and sprawling deserts lead to Southwestern rugs having a lot of browns, dark reds, and copper or rust. These are all colors that can be found in the desert sands, dust or the clay dug up for pottery in the Southwest.

Forest Greens and Sky Blues

Similar to the way Southwestern rugs contain many earth tones motivated by the surrounding landscapes, you will also find hints of bright green from the occasional bit of lush vegetation in the Southwest. And also, bright, sky blues that symbolize the great, open skies of the American Southwest.

Bright Oranges and Reds

Although not as commonly used as turquoise, Southwestern style is all about bright, vibrant colors. You’ll find many rug designs that will feature highly saturated oranges or reds as their accent color. Southwestern style is full of color and life and is the reason that southwestern rugs are almost always the accent piece in a home and not a supporting or subtle piece of furniture.

How To Choose The Perfect Southwestern Rug For You:

When you’re in the market for Southwestern rugs, you need to find the right company. You have to be careful because many companies will say that they sell authentic Southwestern rugs, but will actually sell cheap knock-offs. There are a few online retailers that will work, but our favorite shop for southwestern rugs has to be Southwestern Rugs Depot. They have a great selection of beautiful, authentic designs.

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Six principles of animation


Did you ever wonder what is that makes animated characters look so realistic to you and how you can relate so easily? Are you working on developing your animated video and are wondering how to keep all laws of physics in order? Twelve Basic Principles of Animation is a book published by Disney and written by his animators, trying to explore the keys to lifelike animation. These principles apply regardless of whether you draw by hand or, much more likely, are using computer animation. Here are the first six principles:

 

Squash and Stretch

 

Rule number one is the most important rule which talks about giving a sense of weight and flexibility to your objects - this is especially important for facial expressions, although if you want to create a comic effect you can take this stretch into an extreme.

 

Anticipation

 

When developing a situation on screen, try not to make sudden frames, but rather prepare the audience for an action - focus the attention on the keys in the lock, before the character unlocks the door.

 

animation principles

 

Staging

 

This principle comes from techniques of staging from theater and film - simply know what is important and what needs to be in focus of each frame. Avoid unnecessary details that take the eye's attention from the point.

 

Straight Ahead Action and Pose to Pose

 

These are two different drawing techniques you can use in animation. Straight Ahead Action means that the process starts at the beginning and fluidly moves towards an end, drawing frame by frame, while Pose to Pose means that you start with some keyframes and then develop the story behind it. Most often the combination of these techniques is used, especially in computer animation, since the software removes the trouble of finding the right proportion and putting sequences together.

 

Follow Through and Overlapping Action

 

These two techniques are the ones that keep your character and objects under the rule of physics in real life. Follow through roughly means that arms of a walking character move while he is moving, and keep swinging just a little bit after he stops, in a synchronized movement. Overlapping Action considers that different body parts can move in a different rhythm, while a technique called "drag" does that well-known scene when a character starts the movement, but some body parts are catching up in the next frame.

 

Slow In and Slow Out

 

This is a notice that will help you make your scene look more real - when moving a character from one pose to another, draw this movement with many frames in the beginning and end of the action, with fewer frames in the middle. Try to make those frames full of details of the movement - facial expression, stretching of the body, etc.

 

Stay tuned to COLOURlovers to discover other six principles that guide the world’s most famous animators.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Creative Commons Copyright


By the definition, commons is a kind of resource that belongs to the whole community - it is used and improved by all. Cultural commons stand for physical or virtual cultural property which is shared within community. It can also represent an intellectual property (such as library) available to community on a certain physical or cyber space.

 

Creative Commons is nowadays a well known US based community platform, that is structurally a non-profit organization, devoted to make artwork available for sharing and define legal boundaries of creative products which are used for commercial purposes. Their licenses are enabling users to download and use their content free of charge. However, there is a set of rules and variety of Creative Commons licenses you should know about.

 

video production CC license

 

CCO license

 

CCO is the type of license that gives you all the freedom with the content. This means that the work is open for public, the author does not require any credit and you are not restricted to the personal use of the content only. This is the most carefree type of license you should look for, if you want your experience to go smooth and never thing about plagiarism set of laws.

 

CC BY 4.0 license

 

CC BY 4.0 is also known as an attribution license. Within this type of license, you are obliged to give credit to the content author, specify if you made any changes to the content and also insert a link to the license itself. For better knowing how to give credit, you can find the information you need on the wiki website of Creative Commons. Although, this license requires more work from you and it's not particularly handy if you are using it for commerce or your own marketing campaign.

 

CC BY-SA 4.0 license

 

This license has the same rules and restrictions as the CC BY 4.0 attribution license, although on top of it, if you make any changes to the work, you are required to distribute your own work with the same license as the original. This license reminds you that in a community, except from taking resources for free, it is expected from you to give something back in return. SA in the title stands for "share-alike".

 

CC BY-NC 4.0 license

 

Following the restrictions of the attribution license, you may download and use the content for free, although this particular license doesn't allow you to use the credited content in a commercial purpose. These images and videos aren't your choice for a marketing video or poster. NC clearly stands for "non-commercial".

 

CC BY-ND 4.0 license

 

ND in this license title stands for "no-derivatives", meaning that the original content is free of charge to use however you choose, even commercially, under the restrictions of the attribution license (credit, link), but only under the condition that you do not make any changes to the original work. If you do change the content, you are not allowed to publicly expose and distribute it. This is a tricky license and also very demanding and complicated if you are looking for stock photos/videos for your own project.

 

photography CC license

 

In our previous articles, we have listed several websites where you can find free stock videos, as well as photography. Most of the titles from our list use their own policy regarding giving credits and hyper linking the shared content, while several use the set of rules by Creative Commons for their distributions.

 

If you have any doubts about your freedom of use of certain content, you can either contact the website owner or the content creator, or simply move on to the content with clear licensing. Before moving on to downloading the images from stock websites, it is recommended that you read the guidelines on the Creative Commons website, as well as to consider what is that you can do to give back to the community.

 

The world of free stock footage wouldn't exist if there weren't for selfless creators willing to share and contribute to the creative worldwide community. Think about your role in this global commune and find a way to improve and enrich this cyber space with your participation and contribution.

 

Even if the license does not require giving credit to the author, it would be a matter of respect to show in any way that we appreciate the work of our colleagues and how much their sharing helped us with our projects.

 

Another important notice on the topic of stock footage is that most of the websites have a disclaimer that the content must not be used in the process of creating a work that promotes violence, discrimination or any other offensive marketing campaign. We would like to remind you that the creative industry is not here to be led by these types of values and we strongly support the disclaimers of these websites.

 

Good luck with creating your next project and pay attention to the copyright of the stock content you use!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Why Graphic Designers Should Also Be UX Designers


Graphic design focuses on making things visually beautiful, while UX design focuses on the experience of the design and how functional everything is for the user. Combining both types of design results in aesthetically pleasing designs that are high functioning.

The world changes rapidly in the modern age, and social media has a lot to do with how immediate people expect things to be. Trends show that more and more companies are offering things immediately, including healthcare video appointments 24/7 and chatbots that talk to customers on social media sites. Here are six reasons you should add UX design to your repertoire.

1. Increase Your Income

UX designers make more on average than non-UX designers. In the United States, a graphic designer's average salary is $41,000 and a UX designer's average salary is $74,000. Adding UX design to your abilities increases your income by more than $20,000 per year.

If you work for a company, then understanding user experience may put you up for promotions and raises you wouldn't receive without that knowledge. If you own your own design company, you'll be able to bring in clients specifically looking to up their game and increase the user-friendliness of their sites.

2. Decode Artificial Intelligence (AI)

More and more sites are integrating artificial intelligence (AI) or augmented reality (AR) to create an overall exciting experience for users. However, the technology is still new, so there are bound to be glitches along the way. A UX designer will naturally focus more on the way AI integrates with the site as a whole and how the user is able to navigate various features. What isn't working, and how can it be fixed?

3. Understand Type

Typefaces are super easy to find in the 21st century. There are around 60,000 font families, so designers can choose from any of those or create a font of their own. However, knowing there are plenty of fonts isn't enough. You need to understand the emotional impact different fonts have and the story they tell the viewer. There is a long history of choosing fonts, cutting out elements to lay out on a page and coming up with a design that has elements that all work together.

Even though the process is all computerized today, the same concepts of allowing white space for the eye and using the right combination of images and letters to create an overall story apply. To fully understand what font to use where, you must first understand the background of various fonts and typestyles. Once you know the history and where those styles were used in the past, it's easier to figure out how they fit in today's world.

4. Shift Your Focus

Designers tend to have an eye for detail and want everything to line up perfectly and every pixel of an image to be 100 percent in line. However, UX designers focus more on the overall experience and how everything functions. Learning to shift your focus from general design to UX design may be challenging at first, but can also be a nice break from the perfectionistic tendencies you may have developed from years of graphic design work.

It isn't that you shouldn't present a beautiful and well-designed product to your users, but your focus is less on finding the perfect shade of red and more on how the color you did choose affects your site's visitors. You may conduct some split testing to see which shade they relate best to. You'll do a lot more usability testing as a UX designer.

5. Force Yourself to Be Mobile Responsive

More and more people are using their smartphones to access the Internet. Mobile Internet traffic is now 51.2 percent of all online traffic. As a designer, you're likely aware that more people are accessing the website via mobile devices, but as a UX designer, you'll test how the site looks on those devices. Issues such as loading times become more important as a part of the overall design.

So, if you have the choice to use a big, expansive file of a beautiful image or reduce the file size and slightly sacrifice quality, as a UX designer, you choose the reduced file size that loads fast on the user's screen.

6. Hone Your Problem Solving Skills

Some experts feel that UX design is more about identifying and solving a problem than the design itself. The process of UX design begins with studying the user and seeing what is and isn't working for them. You then design a solution to that problem and build the website or make changes that solve the problem for the user.

An example of this might be an eCommerce site where users are abandoning the shopping cart before entering the details. The UX designer will study the exact point of abandonment. Is it when they're asked to share a phone number, for example? The use of heat maps helps show the place the user is before exiting the site.

Next, the UX designer might poll some of the customers who have abandoned carts and try to identify if it was the request for a phone number that prompted them to leave. Once you recognize the problem, the solution is merely a matter of testing different options, such as removing the phone number field.

7. Resources on UX Design

If you want to expand into UX design, there are many free courses or paid classes online or via a local community college.

  • Udemy – There are a wide range of both general and very specific topics in UX design at Udemy. Prices vary, but courses start at only $9.99 each. Some of the courses include "User Experience Fundamentals" and "Mobile App Design in Sketch 3: UX and UI Design from Scratch."
  • Gymnasium – This site offers a 100 percent free course called “UX Fundamentals.” Lessons includes how to identify users, using wireframes and prototypes and analyzing users.
  • Open2Study - Open2Study is a project of the Open Universities Australia (OUA) and is a college-level course offered online at no charge. You'll learn how to create positive experiences for website visitors. The site also offers accredited courses as well.

These are just a few of the free and inexpensive resources to get you started. Your local community college is also a good source for expanding your UX knowledge.

Expanding Into UX Design

Designers learn from studying other artists, creating new things and taking courses. Hone in on the functionality of design, how to make things usable and the overall framework on which a site is designed. With a little effort, you'll become a pro at UX design and be able to add this element to your designer resume, too.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

 

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3 Ways to Perfect your Website Design Colors


Let’s face it!

 There is a lot more to colors than meets the eye. If anything, 85% of the shoppers base their product purchase decisions on product color. And, as it turns out, some of the world’s top-notch brands are very particular about their color choices, whether it’s Coca-Cola with its fiery fire-engine red or Pepsi’s with its predominant blue.

In fact, if you look at their logos, you will see that both these companies have interestingly used their choicest colors to stand out and build their brand identity.

As per a research, “Color increases brand recognition by 80 percent.”

The point is: Big companies don’t simply wing it when it comes to choosing colors for their websites or products. Conversely, they are strategically chosen because colors, powered by different attributes, attract shoppers to the product or site. Not to mention, colors alter consumer behavior well.

Now, with the internet providing a level-playing field to all, not just big brands, every small and big website are significantly focussing on getting their websites colored in a correct way.

However, here’s the rub:

There are no fewer than 10 million colors that a human eye can witnesses.  I repeat 10 million colors.

So, with a million colors swarming before the eyes, I daresay picking and choosing that one right color, to form the base of your website, is not an easy job.

And, mind you, you cannot simply wing it as there’s so much at stake...among others, your website’s bounce rate, conversions and more depend on colors.

I know what you are thinking now:

How to pick the starting color (dominant color) for your website with so many to choose from?

Here, I walk you through simple tips and tricks on choosing the starting color for your website. 

#a. First off, make the most of what you already have. That is, use the color of the existing logo as your starting color.

Never mind competitor’s colors. In fact, you need to delete competitors’ colors from all your color schemes.

#b. Look at your target audience. The website color of an IT company will be diametrically opposite to that of a real estate company.  So, it’s paramount to think about the users who will be using the site and the kind of emotions you want them to go through while browsing your site. Should they be excited, serious and so on?

#c. Think of the words you frequently use in your conversations with regards to your brand. See, if you can connect those words with any of the colors.

Finally, stay away from stereotypes. If the website is meant for bridal wear, look beyond the white and cream shades. Because it is said that clichés tend to undermine your credibility.

Some of the colors you can start experimenting with include red, green, blue, pink, yellow, and so on.  For more ideas on website design and colors, consult top web design companies.

Now, let me elaborate in detail the above-mentioned three points for selecting the starting color of your website.  

  1. Let the Starting Color Flow from your Logo

Remember: The starting color of your website will be your brand color, maybe forever. So, choose something that your brand invariably associates with. A color that your audience fancies the moment they think of you and even nudges them to check your site.

Like, I mentioned before, the moment you think of Coca-Cola, nothing but a conflagration of fiery red floods your sights. If you think about it for a moment, you will realize that Coca-Cola’s starting color (popularly referred to as the dominant color) stems from its logo.

So, if you are finding it difficult to arrive at the starting color of your website, don’t worry and do just one thing: Go by the logo color.

Again, if this seems difficult for you, you can go by the other methods as well:

  1. Go by your Website’s User Demographic

If the logo thing doesn’t help, simply take a break from your web designing activities and reflect on your brand and the kind of customers you want to linger on your site.

Should they be a really young crowd? Or should you be targeting highly sophisticated ones with huge disposal incomes? Or should they be gender-specific - geared toward male or female? Or should you focus on a specific age group?

Also, what sort of emotions you want them to experience while seeing your site?

You need to find answers to all these and more, before narrowing down the starting color of your website.

You can also take cues from other websites and see what they are doing. Most often, sites tend to play safe and go by conventions. For instance, if you check an organic product site, subtle colors like light green, light blue and occur yellow are commonplace over bold colors like red, purple and black.

In short, consider the emotions and personality of your target audience before deciding the starting color of your website.

When it comes to gender, for instance, if your website focuses only on women, might as well go by their favorite color:

As you can see from the above images, blue is liked both by men and women. So, it’s one of the safest bets as far as your website color goes.

No wonder, most-visited social media sites like Facebook and Twitter use blue prominently in their logos and campaigns. But then, there’s nothing like one-size-fits-all in terms of a website color. It chiefly depends on the feelings you want to convey to your visitors.

  1. Connect Brand Associated Words with Colors

Think of the words you frequently relate your brand with. Then connect these words with various available colors.

Check out this color emotion guide to nail down the starting color of your website.

 

Tips to use the starting color on your website

There’s a general rule of thumb to follow when it comes to using starting colors:  

Use them only in specific spaces where you want your visitors to pay attention.

# Phone numbers

# Contact forms

# Signing up of a newsletter

Basically, starting color is supposed to be used in those spaces that need to pop out.

#2.  Choose Accent (Complementary) Colors

Once you have nailed down the starting color of your website, finding complementary or accent colors will become easier. However, as the name suggests, they are complementary colors and should not to be widely used in websites. So, use them only in your call to action buttons, quotes, subtitles, information boxes and more. These colors help highlight the attention-worthy parts of your website.

However, here’s the rub: Blending various colors is not easy if you haven’t understood the color theory well. And, who knows, you may have to go through several trials and errors, before arriving at your perfect accent colors.

Thankfully, there are color matching tools that help you decide. And these tools include Adobe Color CC tool and Paletton.

Tips to use complementary colors on your website

Accent colors are primarily used for highlighting secondary information on your web pages.  The content, though not important, has to stand out. Nonetheless, there’s a limit to using accent colors, max 1 or 2. If you plan to use many accent colors, it might create several focal points which might confuse the visitors.

#3. Choose your Background Color

Your website visitors should feel at home while browsing your site. So, bold colors most likely will have an opposite effect on them. And, even blase background could prove to be a bad choice as your audience might overlook the crucial points you want them to focus on.

But then, it’s also nice to choose your colors depending on your industry you belong to. For instance, if your brand is into cosmetics, you might enjoy a free hand in terms of choosing your colors. You can either experiment with either with subtle colors or opt for alternative bold colors. Bold colors like red are known to drive visitors in colossal numbers.

Tips to use background color on your website

# If you are running a content heavy website or an eCommerce website, keep your background neutral or use shades of white. This is because the focus should be on the content of the site. And a white background might just draw more eyeballs to your content.

# For a corporate website, you can try you using less intense shades of your starting color. Bold colors might overpower the other key elements of the site. The background color should stay in the background. It shouldn’t overwhelm the visitors.

# For sites that are into fashion, beauty, restaurant, and other similar industries, you are free to experiment with most of the colors. There is no actual rule of thumb to follow as to what background image or colors are ideal for creative sites. For all I know, you can use all the colors of VIBGYOR or create magic using black and other bolder looking colors. The only point that you need to bear in mind is that your color shouldn’t overpower the text.  Content should invariably be the king of your website. To ensure balance between colors and content, speak to the top content marketing agencies, directly.

Putting it all together

By now you know that you can’t simply wing it when it comes to website colors. You need to go by your audience tastes and liking, because that’s only the way to establish connections with your audience. More importantly, your accent colors should be carefully chosen and not randomly applied.

Follow the above 3 steps to create a beautiful color coordinated website. Also, don’t forget to use color combination tools if you are still a novice in terms of selecting complementary colors.

But then, always remember, colors shouldn’t overshadow the content. Never ever.

How do you choose the starting color of your website or product? Go ahead! Share your experiences below.

Author Bio: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.

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