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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,196 articles, you're sure to find something you love. Or if you have a great idea, let us know!

A Color Palette For Every Vibe


Deciding on a color palette which fits your mood is like choosing the right playlist for the day. Colourlovers are explorers who discover new palettes for every occasion, matching perfect shades with perfect tones, for the blues and the jazz of a perfect day.

 

We came across a list of palettes by Reux Design Co, their top picks for five different ambiances.

 

  1. Soft, Romantic, Organic

 

If you are feeling poetic, full of care and tenderness, this delicate flower which is created with this choice of colors can make your day even more romantic. This palette fits vagabond souls, nature-loving and free spirits, it is a spontaneous yet gentle combination. Every shade is a soft pick, but put together they are a perfect fit for dreamers and love birds.

 

#c6d8cf | #dfbbb6 | #e7c9b1 | #f6e3c4 | #dc7863

 

2. Strong, Masculine, Clean

 

Black and white are always giving a strong impression, like a good cup of coffee in the morning. This combination is exuding simplicity and clear rationalist view. Strong blue and green are empowering this simple base and giving the "muscles" to your combination.

strong color palette at colourlovers

 

#5c5ba7 | #43a472 | #f0f0f0 | #000000

3. Bright, Cheerful, Fun

 

Now, this palette is like riding a roller coaster. It has everything you need for a bright sunny day - the gray is a firm base for the cheery shades of blue and red, not too strong but not subtle either. Smooth shades of orange and yellow are adding the sweetness, playfulness, and goofiness to the combination. Almost if you can taste the lollypop, sugar melting in your mouth, just from looking at these shades full of flavor.

bright color palette

 

#40979b | #acb0ad | #f06134 | #ffd2aa | #faf6a7

 

4. Luxurious, Thoughtful, Mature

 

Sophisticated color palettes never get old. Everybody has a moment when they need one - like a royal outfit combination to make us come across as more mature and serious. This choice, however, doesn't have any haughty statements but offers a wiser point of view, full of understanding.  These colors remind us to appreciate life and the knowledge that comes with time.

luxurious color palette

 

#adc9c7 | #254a45 | #d9b9a9

 

5. Girly, Rich, Bold

 

This brave color composition is contained of very strong, juicy shades, on a dirty white base. Even though it appears playful, nothing about this palette is innocent. The purple shade is the most tricky one - one thing is to be brave, and another not to know if we can pull something off. This blend is both feminine and masculine at the same time, which is its true wealth.

girly color palette at colourlovers

 

#842279 | #f5290b | #f1f0e8 | #171e4b

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Interview questions every artist should be prepared for


Important jumps in every artist's career are being featured in art magazines. These opportunities are always both amazing and scary, which is why it is important to prepare for the interview properly. You will want to make sure that you leave a good impression and that your art statement comes across. To get ready and become more confident, we suggest that you answer these questions yourselves before you get a chance to talk about your art with a journalist. These are some of the most common questions artists get asked in an interview, and they can also help you have a better and clearer statement for your art.

What does your work aim to say?

 

Now, even though you have a full grasp on what is your work about, it is very important for others to have the wide context as well. In answering this question, think not only about what inspires you but how are you personally reflecting on the matter, thus why does it bring a burning urge to create your work. Think about the materials you are using and how do they fit in the concept of your artwork, and then the narrative of your work and what kind of dialogue it should inspire. Formulate your answer in a clear manner, but leave it open for additional interests and further questions on the topic.

Who are your biggest influences?

 

Whether it is one particular artist whose work inspired you to become an artist yourself, or if there is a variety of artists which influenced your style, your theme, your expression - your answer to this question is important because it will help the audience locate you on the big canvas of different creators. Most importantly, this will help curators, critics and collectors recognize you as an artist they should pay attention to. If your influences are your current colleagues from the world of art, you can also show your respect for their work, and elaborate on what aspect of that work you are inspired by, and why.

How does your work comment on current issues on a national/global level?

 

Throughout history, art has played a valuable role in shaping our societies. If your work is making a comment on current political/ social/ ecological happenings, then you have a chance to enter a worldwide artistic dialogue and be recognized on a large scale. Think about how your artwork fits into the great puzzle and how are your pieces expressing your personal viewpoints. Smart and prepared answer to this question can ensure you high rates in the art world and help you grow your network.

What is your background?

 

The purpose of this question is not to highlight your education and achievements in your career. Although this is a part of your answer, the main focus of your story should be reflecting on your personal growth, your cultural heritage and those life events which inspired your work. Readers would like to know more about you as a person behind your art, what set of events shaped you and played an important role in your artistic development, how is your cultural identity tied with the work you've shown so far. This question also opens a possibility for a short glimpse into your future plans and what is your current work in progress inspired by.

Which current art world trends are you following?

 

To be a respected artist, with good sale rates, you'll have to keep track of the hot topics on the current art scene on a local, national and international level. During your interview, you will have the chance to show your awareness of the waves and flows of the market, the trends in the art that is being made by your colleagues, as well as art-buying trends. You can express your deep, philosophical understanding of the phenomena in today's art, your clever predictions on the further interests of the market and reflect on famous contemporary artists and the public interest in their work.

 

By coming prepared to an interview, you are showing your respect towards the time of the person on the receiving end. Knowing what you will talk about in advance, means that you will appear more confident and avoid reckless mistakes which can hurt your career in the long run.

 

Art interview doesn't need to be a date in your calendar which you dread, it can be an awesome opportunity to share your calling with the world. This way, the audience is given the chance to meet the person behind the canvas, and relate to your art on a deeper, intimate level, with a better understanding of the statement you are expressing.

 

Are you prepared for your next interview? We hope this helped you prepare and lose the jitters. Fingers crossed!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Did The Simpsons Predicts Pantone’s Color of the Year?


simpsons

The Pantone Color of the Year is a calendar event that every designer keeps an eye on. Starting in 2000, the Color of the Year is as straightforward as it sounds. However, are there more nefarious forces at play? The team at Aspire Doors noticed something that may have just blown Pantone’s cover wide open. Kind of…

Before we get into their discovery, let’s discuss the Pantone Color of the Year and its significance…

What is the Pantone Color of the Year?

Pantone was founded in 1962 for the purpose of creating colour cards that would be used by cosmetics companies. The following year they changed course with their colour matching system otherwise known as PMS (Pantone Matching System). What this does is create a catalogue of all colours that can then be used around the world with consistency.

Having consistent colours is crucial for your branding or any other design project and with so many possible colours out there, it became necessary to standardise and quantify colour. Without being able to find and use a colour consistently, design projects would increase massively in logistics and time wasted.

In 2000, they launched the Colour of the Year and it has since made Pantone the global authority on colour. They have moved with the times as well. Before the internet, Pantone would provide solid colour ink printed on paper. They now work in CMYK as well as RGB and have documented and numbered thousands of solid colours for you to use in your web design projects.

How is the Pantone Colour of the Year Decided?

This is where Aspire Door’s discovery comes in. The COTY is supposed to represent the socio-economic conditions of the time and is decided by a number of different colour representatives around the world. They meet in secret to discuss and debate what it should be.

Taking pointers from fashion, art, politics, packaging, branding, film, travel destinations and more, they decide on a hue that best represents that year. Or do they?

The Simpsons-Pantone Connection

Here’s where the truth may lie. Since 2010, the Pantone Color of the Year can be observed in the living room of one of TV’s most famous families, The Simpsons.

As this post from Aspire Doors demonstrates, the 2019 Color of the Year ‘Living Coral’ matches the Simpsons’ skirting boards and thus completes the set from 2010 to 2019. 2013’s COTY ‘Emerald’ matches the carpet, the walls match the 2016 COTY, every part from the magazine rack to the rug can be linked to the Pantone Color of the Year.

Is this proof that Pantone gave up in 2010 and are just pointing to a different part of the Simpsons living room each year? We doubt it, but the coincidence definitely raises an eyebrow.

The Simpsons Future Predictions

This can be categorised as one of many future predictions that The Simpsons have got right. When Donald Trump ascended to the presidency in 2016, viewers remembered the 1998 episode ‘Bart to the Future’ where Donald Trump becomes president. Even the campaign posters were almost identical apart from the slogan. The Simpsons thought he’d opt for ‘America, you can be my ex-wife!’ instead of ‘Make America Great Again’.

This is just one prediction in a long list, from Las Vegas circus tiger attacks to the mass hysteria of the Higgs Boson particle; The Simpsons have had an uncanny ability to see into the future. So, are the writers time travellers?

Probably not.

The truth is, the Simpsons have been going for so long and the world around them has always informed their jokes. In 30 years of writing jokes based on current affairs, some of those scenarios are bound to come true. After all, Donald Trump expressed interest in running for the presidency as early as 1988, a whole decade before the ‘Bart to the Future’ episode and a year before the Simpsons’ first episode in 1989.

‘The Simpsons Did It Already’ is an online meme that is testament to this fact. In 30 years of the Simpsons, they’ve covered so much ground that so many hypothetical situations have already been explored by their writers. It’s made it really hard to come up with ideas for your own TV show, because pretty much anything you can think of has already been done by Matt Groening et al. So, there’s no need to believe in time travel just yet.

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Tips To Grow Your New Personalized Portrait Business For Less


portrait business

30% of new businesses fail within the first two years, according to the Small Business Association. As such, when you’re launching your own personalized portrait business, you need to have solid marketing in place to attract customers. Additionally, you’ll need all the stock and tools required to create an original, quirky, and colorful piece that your customer will treasure forever. But, how do you ensure that you don’t overspend and ruin your growth potential?

Buy Materials in Bulk

Before you even consider launching your personalized portrait business, you should produce a detailed business plan, highlighting how you plan to grow your business and cover your expenses. As part of this plan, you’ll need to thoroughly research how and where you’ll purchase your materials from. In general, buying canvases, paints, and pencils in bulk will save you an average of 45%, according to one wholesaler. However, you mustn’t let the lure of ‘buy more to save more’ tempt you as you’ll have to sell more portraits to make a profit. So, ensure you carefully plan how many portraits you can realistically produce in a three-month period initially, and only buy the materials required to cover this output.

Offer More to Earn More

When you’re starting out in the custom portrait business, it can be tempting to offer customers portraits in standard sizes and formats to keep your costs down. However, customized goods are typically given as gifts, and this presents a great opportunity when you’re keen to get your business off the ground. By offering portrait cards, gifts, gift wrapping, colorful frames, and the option of adding a personalized message to your portrait, your business will stand out from the rest. Of course, this will increase your initial expenses. So, when you’re considering your business costs, you may need to borrow more capital in order to earn more income.

Be Accessible

Customers are prepared to pay high for personalized portraits as a unique and fully customizable design is something you can’t put a price on. But when consumers are sending you images, color swatches, and specific requests, they expect to be able to contact you as and when they need to. It’s, therefore, crucial that you have multiple methods available for them to contact you on. If you’ve met up face to face, handing out a business card is wise, whereas, being active on social media, having an easy-to-use contact form on your website, and an email address is crucial. By providing a good first-time experience, you’re much more likely to get repeat custom, positive reviews, and referrals.

Launching a personal portrait business takes a lot of enthusiasm and investment. But, by being smart with the way you launch your new venture, you can keep costings to a minimum while growing your business at the same time.

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The Most Effective Ways to Make Your Photos Popular


As far back as 2014, an annual internet trends report, published by Mary Meeker, made the astounding claim that 1.8 million digital images were being uploaded onto the internet on a daily basis. Look around you and you will agree that this is a plausible number. With the proliferation of mobile devices that have cameras, everybody has become a photographer. For anyone building a photography portfolio, the number of images around can be a predicament. How do you ensure that the images you take are seen and become popular?

Here are some suggestions on the most effective ways of ensuring that your photos become popular.

Identify your audience

Treat photos as would any other content; create them for a particular audience. Anyone creating content and believing that it would appeal to everybody will fail. Start by determining who you would want to see your photos. Once you are clear about this, determine the kind of photographs these people would want to see and give it to them.

Attempting to create images for a particular audience leads to an important question: how do you know what your audience wants? Research the audience and collect data. With the internet, it has become easy to collect data about the kind of things a particular group of people is interested in.

Follow Search Engine Optimization principles

When many photographers hear about search engine optimization (SEO), they often think that it’s only suitable for written content. This is a misconception because search engines also rank images. Hence, to ensure that your images rank higher on search engines and are seen, you have to use image optimization.

To ensure image optimization, include some relevant text explaining what is happening on the image. If your image is appealing and connected to a topic of interest, it might make sense to the person who looks at it. If it leaves a good impression on someone, they will probably share it. When an image is shared, it is likely to be seen by more people.

To help you understand how to optimize an image, look at the image below.

make popular photos

Photo by Maggie Grace Photography

One of the most important aspects of image optimization is alt text (or alt tag). This is a description you add so that if the image is not available to the visitor for any reason, they would know what is on the images. An example of such reasons would include a person who has turned off images. It is also useful for visually impaired persons using a screen reader.

The following suggestions will help you optimize the image above.

  • Select the right name for your file. Images usually have names that don’t help the reader understand what is on the image such as Nokia555444.jpg. For the above image, you would have something like, trendy-modern-wedding-attire.jpg.
  • Mention photo´s credits if you know it.
  • Ensure the image size is reduced so that it doesn’t take too long to display. In most cases, everything in between 1200 and 700 pixels is fine. We used 800 pixels on the longer side.
  • Make sure the image is responsive (i.e. can display on different devices).
  • Check on PageSpeed Insights whether your webpage loads as fast as before.
  • Compress the image so that it is stored as a small file size if you need it.
  • Caption all images so that people who scan your article will get an idea of what is in the image.

Create value

When people search the internet, they are usually looking for solutions to the challenges they are meeting. If your images create value and help people solve challenges, they are likely to appeal to an audience.

Creating value means making a decision regarding what people would use your image for. For instance, do you intend that people would use your photos as wallpapers? Then you may want to look at what people usually look for when they select wallpapers. The same would apply if you are taking photos that you want people to use for educational purposes.  It is important to inform your audience what you think the photos would be more suitable for.

Share on social networking sites

One of the most effective and scalable methods of getting anything good to go viral nowadays is social media. However, if you are going to use social media, it is important that you ensure your images are the highest quality and they are relevant for your audience.

The mistake that many photographers make is not to clearly request people to share the images they post. Many people will do nothing if they have not been asked.

When posting your images on social media, start by doing your research to determine the time when most of your images are likely to be seen by those you are targeting. You don’t have to have the resources to collect this information, some analytics specialists have probably got the information somewhere. All you need to do is to search for it.

If you follow the advice above, if you are willing to research, and if you understand that there is no magic in getting your photos popular but hard work, you will soon reap the fruit of your labor.

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What A Digital Marketing Agency Can Advise Your Company When Choosing Colors


choosing colors

Colors ignite different types of emotions. Depending on which kind of feeling you plan to entice, colors are useful techniques in reaching out to your audience. Getting customers’ attention can be a challenge, but you can be more effective in this endeavor by using color theory. Many web marketing agencies, like webmarketing123, advise companies to use the right color combinations to provoke a specific response or behavior from their audience. Companies also apply color theory when it comes to their branding or logos.

 

Here’s some more advice for your company when choosing the right colors:

 

  1. Know your audience and your competition

 

Before anything else, you should know your target audience. It is essential that you fully understand the demographics and psychographics. Knowing which demographic your products serve can point you to the right colors you can use for marketing. For instance, if your audience is mostly comprised of females, you will be more inclined to use colors that appeal to the feminine psyche.

 

Benchmarking, too, may help you get an idea on how you are going to present your brand. Observe and examine your competitors’ logos, websites, and color schemes. Knowing about the competition will give you an edge not only by letting you stand out among them, but by letting you avoid copying what might already be an existing design.

choosing colors

 

  1. Know the psychological effects of colors

 

Think psychologically and know the facts of your chosen colors to your audience. Try to put yourself in your customers’ shoes. Try to comprehend how they will see the meaning behind your selected colors, or their initial reactions with the colors.

 

Know what kind of face your company is going to wear. In business, your brand’s personality will identify you among the crowd, helping you create a place in the market. This is how people will find you because the market usually gravitates with brand identities that they feel are similar or could relate to them.

 

These are some of the personalities related to colors, which can help you identify yours:

 

  • Red for passion, anger, vigor, speed
  • Orange for fun, liveliness, energy
  • Yellow for friendliness, youth, and cheer
  • Green for nature, refreshment, growth
  • Blue for knowledge, peace, security, trust
  • Purple for royalty, wisdom, authority
  • Pink for nurture, warmth, softness
  • Brown for reliability and toughness
  • White for purity, virtue, cleanliness
  • Black for formality, luxury, secrecy
  • Gray for impartiality, compromise, maturity, composure

 

  1. Be direct and intentional in your approach

 

In choosing the right colors to represent you, being direct and deliberate in your approach is the best strategy. Choose your base, accent, and background wisely. These will function as initial calls to action throughout your site.

 

  • Choosing your base

Choosing the right color as your base is a vital role in building your brand identity. Your base color should match with your brand’s personality as mentioned above. That way, it is much easier for your brand to reach its target audience and attract their attention.

 

  • Choosing your accent

The second thing you need to consider after accomplishing your base is the accent. This can be the most delicate part. It is imperative for your accent to match up not just with your brand’s personality but even with your chosen base. Furthermore, it should never overlook its impact on the audience.

 

  • Choosing your neutral

The neutral color will serve as your background. Hence, try to look for a color that does not attract too much attention. Commonly, colors used as neutrals are white, gray, beige and its variations.

 

Black can be used as a neutral color, too; however, it needs careful attention. Black as a background can be inflexible and only works with specified colors, mainly white. Furthermore, having white text on a black background may slow down people’s reading speed because it’s not the format that most are used to.

 

  1. Stand out

 

Don’t be afraid to set your brand apart and be different. The goal is to be different and to stand out but in a good way.

 

Here are some examples of companies that brilliantly differentiated themselves:

 

  • Cadbury

Cadbury uses purple as its product’s primary color. It unlikely for a chocolatier to use such unique and random color. Commonly, when it is chocolate, warm colors such as brown or red best suit with it. However, Cadbury decided to stand out and utilize the color to bring their product into the pedestal.

 

  • UPS (United States Postal Service)

This logistics company used the color brown as their brand color. In 1916, where the color brown is much perceived as an epitome of luxury, it is a very unfavorable choice. However, UPS proved everyone wrong and used color brown to evoke simplicity and honesty.

 

  • Veuve Clicquot

Yellow for the color of expensive champagne is so unlikely and intriguing. Yellow, which signifies friendliness, youth, and cheer, do not typically match to a champagne product in the general view. Regardless of how people perceive it, Veuve Clicquot just made a visual innovation to promote their brand further.

 

The Bottom Line

 

There is no shortcut in the process of finding the right colors. There is no right or wrong way either. It may sound daunting, but it can also be enticing. Don’t be afraid to try out different things and to follow your gut feeling. The primary purpose of using colors is to convey the right emotions, thus never neglect your own.

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7 Ways To Protect Your Kids From Cybersecurity Threats


cyber security

Cybercrime is a very serious offence involving computers and networks. Several people are still victims these days. The activity ranges from hacking into personal accounts, child pornography, copyright infringement, sextortion, and unwarranted mass surveillance. Cyber attacks are very diverse and dealing with them isn't such an easy task. According to The New York Times, companies will never reveal information about a cyber attack on their systems until evidence is provided.

The internet is one place through which most of these attacks come from. Instead of planning to recover from an attack, it is better to protect yourself so that the attack doesn’t happen in the first place. We would be looking at seven different ways you can keep the security threats away from you.

Protecting Yourself from Cyber Security Threats

cyber security

1. Use stronger passwords

The use of stronger passwords locks down your accounts, making it nearly impossible for intruders to gain access. When signing into different accounts ensure you don’t repeat the password every time. If they could get one of your passwords, it means they can get all your passwords. Every password you use should be a minimum of 10 characters, including upper and lowercase letters, numbers and a variety of symbols. To keep your passwords on lockdown, generate stronger passwords, and for easier remembrance, it is advisable to use a password manager for security.

2. Change your social media settings

Your social media settings provide whatever a hacker would need to get into your account. Sharing important and private information on your social media accounts is not advisable. It is important to use a two-steps authentication method to protect your account further, ensuring that the hackers have to go through an extra step to get into your account. If they were able to get your password, you would be notified of an attempted login, after which you can change your password immediately. Always think well before inputting any information on your social media accounts. If they are not compulsory, then leave them out.

3. Teaching your kids about the internet

Internet Safety For Kids  is very necessary as your kids are as vulnerable as you are. If you can protect yourself from these security threats, don't assume that they can't still get to you through your children. Cybercriminals are very intent in their operations and some may go the extra mile to get to you. You can let your children know everything they need to know about online bullying, cyberstalking and other forms of harassment they can receive by being on the internet. You should also teach them how to prevent them.

4. Backup your data

Ensure you back up every important data on your device. There are several cloud storage platforms that possess enough space to back up your data frequently. Having only one copy of your important data is very risky, as a virus attack or other forms of attack on your system can lead to permanent loss of your data. Even if a technical problem occurs, there’s a backup.

5. Be careful when using public Wi-Fi

When being mindful of cyber threats, making use of personal network instead of public Wi-Fi is very important. If the Wi-Fi is the only option available, ensure that it is well protected and you know the Wi-Fi vendor providing the Wi-Fi. Also ensure your Wi-Fi is always turned off, except when intending to connect to a personal or known Wi-Fi. The Wi-Fi would automatically connect to an open network close-by. Hackers use various Wi-Fi strategies to get into your device.

6. Regular software updates and Antivirus scans

Installing antivirus software and updating it regularly is one way to keep your system protected. Norton Antivirus is one of the good softwares that help you carry out scans, identify, and nullify threats on your system. Updating your system software and using the latest security updates helps keep your system in check, and prevent security incidents.

7. Learning how scammers operate

Scammers and cybercriminals have specific methods they use to gain access to your device from the internet.

Before clicking on anything when surfing the net, think twice. Is what you're about to click necessary? Was it expected? Do you know who sent it? Don't just click it because you're eager to see what is in it. Someone somewhere is also eager to see what is in your system. Stay cautious.

Once you've mastered the various ways to keep yourself safe from these attacks, you can begin to tell people about it till everyone is aware. Keeping yourself and your kids safe from identity theft and other forms of cyber attack should be a priority.

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7 Ways to Boost Your Brand Identity Online


brand

Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.

 

The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:

 

  • Logo
  • Tagline
  • Jingle
  • Slogan
  • Typography
  • Packaging
  • Content

 

Your brand identity includes any visual or audio representations that others recognize as your company.

Be Consistent

Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?

 

Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.

 

How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.

 

The more consistent you are in your branding, the more familiar your target market will become with your business.

Create a Brand Book

Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.

 

Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.

 

It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.

Speak with One Voice

Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.

 

Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.

 

Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.

 

All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.

 

Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.

Use an Emotional Appeal

Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.

 

Your brand story should communicate feelings by appealing to the emotions of your target audience.

 

Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.

 

If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.

Be Creative

When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.

 

It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.

 

To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.

Understand Your Competition

For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.

 

Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.

 

Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.

 

You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.

Show Some Personality

Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.

 

Some major brands create silly or outrageous online campaigns that work. A few examples are:

 

  • Charmin: Using cute and silly campaign strategies, like the hashtag #tweetfromtheseat, help to keep Charmin a leader in the toilet paper industry due to their creative marketing strategies.

 

  • Old Spice: Historically known as your dad’s aftershave, Old Spice chose to rebrand in unusual and humorous ways, including using sassy social media strategies to remain relevant and memorable.

 

  • Squatty Potty: This brand utilizes unusual and comedic marketing to promote a rather bizarre concept. But it works. After receiving financial backing from appearing on Shark Tank, Squatty Potty enjoys market dominance in a somewhat sensitive niche.

 

Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.

 

Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.

 

Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.

 

Image Pixabay CC0 License

 

 

 

 

 

 

 

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Tips for Strategic Writing for Your Brand


strategic writing

Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.

Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:

  • Tagline (a clear message for your customers)
  • Web content
  • Brand manifestos and brand stories
  • Marketing brochures
  • Important marketing articles

Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.

Bring Traffic with Articles

As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.

Work on a Proven Idea

If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.

Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.

Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.

  • Write smart articles to impress readers.
  • Articles must contain actual ideas and force people to share it.
  • The article should have practical value so people can get some credit for sharing it.
  • Make sure to create the content that people would like to read.

Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.

Use Visual Elements in Articles

People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.

  • Photos of interesting/relevant events, concepts, things, places, and people.
  • Graphs and charts to explain/illustrate the numbers behind a phenomenon or story.
  • Visuals represent concepts, elements or procedures that enable better/faster understanding.
  • Screenshots with explanations/examples/notes of different events
  • Comics, such as storyboards or illustrations that tell narratives visually

Copywriting Techniques

A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.

Optimize Articles with Relevant Keywords

Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.

After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.

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Logo Color: Why It Is Important


logo color

There are several factors that will be influential to the success of your business. The quality of the products and services, location of the physical store, human resources, and timing are just some of the most crucial.

 

In most cases, people tend to focus on the bigger picture when talking about business success and they ignore the small details. Among others, one that you should not miss is the importance of a logo, which should speak about the personality of the business. More than the actual design, there is another factor that will contribute to its success – the color.

 

In the rest of this post, we will discuss some of the reasons why the color of the logo is important. While we’re at it, we will also look at some of the best colors to incorporate in your business logo and their meanings.

 

Before we proceed, if you need help in designing a logo for your website, check this out - https://www.thetop10sites.com/logo-design/. You will find a variety of choices to help you in coming up with the perfect logo that will speak about your business.

 

The Importance of Color in your Logo

 

On top of the list is the obvious – aesthetics. The color is important because of the overall appeal that it provides the logo. Would you choose a color that won’t speak to your target market? Of course, not! Pick a color that will immediately captivate their attention the first time they see the logo. If they do not find the color appealing, they might not even notice that it is a company logo. In line with this, it is said that 93% of purchase decisions are based on visual perceptions, which can rely not only on the color of the packaging but even the color of the logo that is printed on it.

 

To add, the color is also critical because it will allow you to make an instant connection to your target market. Are you trying to target people who are young? Probably, you will benefit from using colors that are vibrant and energetic. On the other hand, if you wish to target professionals, you might want to choose subdued colors. Meanwhile, if the affluent market is the target, choose colors that are elegant, which will make the logo appealing.

 

In one article from Harvard Business Review, it has been noted that trust matters more than ever for brands. It is one of the most important goals of branding. How exactly can this be done? Probably through the use of the right color.

 

Aside from building trust, color also builds brand recognition. Meaning, it will be easier for the people to link the logo to your company.

 

More so, color is important for differentiation. It makes you unique compared to your competitors, and hence, will be easier to recognize. For instance, if there is a row of shops along the street, all of which are offering the same product or service if your logo color is different, you will easily stand out.

 

Lastly, and perhaps most importantly, logo appeals to the emotion. It provides the business with the opportunity to develop a connection to its customers. In fact, color is the biggest emotional trigger in logo design, which is why it is critical to give this a careful thought. This brings us to the next part of this post, which will discuss the colors of logos and their meanings. If you are unsure how to design or redesign your logo, take note of the discussions in the next part.

 

Picking the Right Color

 

Now, let us have a look at some of the colors that you might want to consider for your logo, as well as their meanings or the messages that they convey.

 

  • Blue: This is the best choice for a logo color if you want to evoke professionalism. It is also often linked to trust, which explains why it is the color of many bank logos. Safety, loyalty, and power are also linked to this color, which is why governments often pick it.
  • Red: The intensity and warmth of this color make it effective if you are targeting extroverts or males. This will also be a good choice to show passion. It is also effective in boosting appetite, so there is no wonder why a lot of fast food chains use this as their logo color.
  • Green: For businesses in the field of nature and health, this is one of the most popular logo colors. It is also associated with spring and new beginnings. It is often used by businesses that would like to highlight the fact that they are eco-friendly
  • Black: For luxury, authority, superiority, and classiness, black is the perfect logo color. It is for businesses that would like to show off their elegance, making it an excellent color for those targeting the rich market.
  • Orange: You will see a lot of art and sports brands using this as the color of their logo. It is associated with energy and creativity. It is also common in restaurants because it can stimulate hunger, although, not as intense as red.
  • Yellow: Often associated with sunshine, this vibrant color will make people cheerful and friendly. In most cases, however, it is not used as the main logo color because of the lack of emotional appeal, but it is used as an element to highlight some parts of the logo.

 

For a more detailed guide on how colors will be able to manipulate emotions, check out this link - https://www.businessinsider.com/the-importance-of-a-logos-color-2014-4. This article from Business Insider also comes with practical examples that will make it easy for you to realize that the things we tackled above are indeed right.

 

Wrap Up

 

So, do you want to create an effective logo that connects to the emotions of your customers, stands out from the competitors, and captivates attention? As noted above, there is one way to do it – choose the right color for your logo.

 

While color is important, however, it should be emphasized that there are other elements that will affect the perception of the logo, including the shape and the font.

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