Jacques Auriac was a maestro of advertising posters for major brands representative of post-war industrial expansion. He was first inspired to study design after visiting the "Pavillon de la publicité" at the 1937 worlds fair.
It’s a beautiful book filled with full color reproductions of Auriac’s poster work from the 1950s up till when he died in 2003. He was a profilic designer/ illustrator and produced posters for a broad range of clients includng Middle East Airlines, Air Afrique, Gitanes and Bally.
You can check out a video about an exhbition of his work here (video in french).