The Colors Of Kashiwa Sato

Kashiwa Sato is a Japanese art director that is anything but afraid of color. Of all his creative work, which has been for companies such as UNIQLO, docomo, and the list goes on and on, his site might be the most colorful of all. At its core, the site is minimal, but in a way that might make your head explode after an extended period of surfing. The site, created by Yugo Nakamura, includes an unique color navigation system that uses animated color palettes made up of colors that were used on the projects themselves. This system is not only visually impressive but gives a good sense of his creative aesthetic as well.

About Kashiwa Sato

Born in Tokyo in 1965, Kashiwa Sato studied graphic design at the Tama Art University. After a period working for Hakuhodo, he started his own business, establishing his creative studio "Samurai" in 2000. Sato's creative work is characterized by its powerful visual inventiveness and spans a wide range of genres and media. As such, it has received critical praise and accolades from individuals and organizations in an array of industries including design, advertising and art direction. His major accomplishments include TV commercials for the Honda StepWGN, TBC and Parco Grand Bazaar, artwork for musicians such as Smap and Mr. Children, product development and advertising for Kirin Beer (Gokunama, Namakuro) and Kirin Beverage (Kirin Lemon), branding and interior design for TSUTAYA TOKYO ROPPONGI, and renewal projects for kindergartens and Meiji Gakuin University. In his most recent endeavor, he was responsible for the product design and advertising campaign for the NTT DoCoMo "FOMA N702iD." He has won numerous prizes, including the Tokyo ADC Grand Prix, Tokyo TDC Gold Prize, etc.

Selected Projects