Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,167 articles, you're sure to find something you love. Or if you have a great idea, let us know!
Sleep is one of the most important activities that we engage in and it’s essential to ensuring optimal health. Lack of sleep can compromise your ability to perform even the most basic mental functions like focusing on a task or processing thoughts clearly. That’s why it’s paramount to not only focus on the quantity of sleep but on the quality as well.
According to experts, light exposure can have a tremendous effect your body’s internal clock. This is what makes us feel sleepy when it’s dark and energized when the suns out. New research suggests that it’s not just the presence or absence of light that affects our circadian rhythm, but the color of that light as well.
This might explain why we feel a certain way when we see a beautiful peachy sunset or the blue light emanating from our electronic devices. Read on to find out how lighting color can affect your sleep.
It’s a well-known fact that the blue light coming from our laptops and smart devices can have a detrimental effect on our circadian rhythm. That’s because it suppresses the body’s ability to produce melatonin and this gives rise to problems like insomnia and restlessness. That’s also why we tend to have a harder time falling sitting in front of a laptop or smartphone screen.
The PLOS Biology journal published a 2015 study which was aimed at understanding how mice responded to light color exposure. What makes this study unique is the fact that it focused on the effect of light color on suprachiasmatic nucleus. This is the part of the brain that regulates time through chemical signals. As such, the researchers checked the mice’s mental and physical chemical reactions to light color changes.
During the research, the mice were exposed to different levels of light intensity and darkness while measuring their suprachiasmatic nerve signals. To achieve this, the researchers used a “fake sky” setup, kind of like in the Jim Carrey movie The Truman Show. The researchers also tested the mice’s response to different light colors like the purples and peaches that you get during sunrises and sunsets.
The data showed that the mice reacted normally to regular light exposure. However, the response of their suprachiasmatic nerve signals showed a 30 minute delay whenever they were exposed to conditions that went from light to dark without any changes in color hue. This is like working on your laptop all night and being exposed to its blue light and then suddenly switching it off without any sort of transition light color.
This research also shows us that the mice actually needed changes in light color to help them transition from light to dark. So the intensity and color of light has a strong correlation to our sleep patterns because science has shown us that there is a strong link between humans and mice in terms of suprachiasmatic nerve signals.
It’s also interesting to note that LED light bulbs may affect our ability to fall asleep because they emit more blue light than other light bulbs. But, according to the Elektra lighting design team, light fittings with specially engineered LED light can actually facilitate better sleep by emiting a unique amber glow.
Rectifying the Problem
The good news is that there are certain methods that we can apply to correct the problems caused by blue light exposure. The most obvious solution is to work on drastically reducing your exposure. This is understandably difficult for anyone living in the 21st century because we conduct most of our lives through a screen interface.
But, even if you can’t eliminate the use of blue light emitting screens during the day, you may do so at night. Try and read a book instead of looking at your cellphone, resist the urge to check emails or texts before bedtime, and avoid watching TV for at least two hours before you sleep.
If you can’t completely avoid blue light exposure at night, then wear orange tinted sunglasses while looking at the screen to reduce its effects on your biology. Orange tinted glasses help to block the blue light, thus making it easier to fall asleep afterward.
As we mentioned in our previous article, the thing with VR software is that everybody has a preference and each company is developing new features every day. Here are top picks from designers around the world, and some of their main features.
Developed by Autodesk, Forge represents a great platform with team management features. Their great toolkit enables you to merge your design with engineering and enable you tools such as Model Derivative API, Reality Capture API and many more.
This modeling application was developed by Google, with excellent tutorials to get everyone to model basics quickly. This is an absolute winner for beginners, to get you used to the language quickly before you move on to modeling on some more professional platforms. There is a free trial for this software, so see for yourself.
Blender is a perfect example of what you can move on from SketchUp, although you can also dive into it straight away. Blender is open source and free for all, which makes it favorite for many developers. This software uses Python and it is compatible with Linux, Windows, and Mac. Another great advantage is the ability to export your work in many different formats, including a format for JanusVR with a free open source plugin FireVR.
UE4 is the main competitor to Unity 3D, also a leading gaming software with many integrations, wide store, and good support. It is comparably good as Unity, although some say the results are much more realistic and with better navigation. Unreal Engine also allows you to export to various formats, although not as much as Unity.
These are our current top five picks of software to design an awesome virtual reality. Their abilities range based on their target groups - some are more basic like SketchUp, and some way more advanced like Unity 3D and UE4. What software do you prefer for designing and modeling virtual reality? What are the most important features for you, how important are the learning materials and the community?
Tell us more about your experience in the comment section below.
Nina Petrov | @fusion_writer | www.ninapetrov.com
Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.
Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.
Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.
When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.
Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.
As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.
Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.
Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.
Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.
It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.
An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.
Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.
Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.
In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?
Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.
Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.
Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.
If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.
Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.
Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.
People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.
Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.
One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.
On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.
As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.
People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.
These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.
Virtual Reality is a trend with exponentially-growing popularity. The possibility to experience 3-dimensional environment from the safety of your home, either to explore a game Universe or to test a product, and travel far, yet staying in one place, is a fantasy or a dream that is soon becoming available for all of us.
VR is finding its applications mostly in the gaming industry, but also in architecture, where prototypes of the whole cities can be built virtually, explored from every perspective and painted up - ready to go on the construction office desk. VR software comes useful to almost every other industry as well; imagine if the test market is offered a possibility to test your product virtually before buying it - the time and money that virtual prototype would save you!
VR software often comes with a variety of features enabling the developers to create a full virtual experience in one place. Tools which have the feature for content management allow you to upload a 3D model to add to the VR experience or an existing VR content to the platform. These platforms let you store and manage your content before publishing. Among the most popular content management systems for VR is Contentful, which is a must for many VR professionals.
The development of 360 cameras is enhancing the VR experience, giving you the genuine experience of the atmosphere and better space orientation. This reality is sometimes upgraded with other tools such as gloves which even enable you to feel the sensation of touch in the virtual world. Top products for VR development are Virtual Reality on Steam, Google Scale and Forge. Some experts use popular Vimeo360 to upload and watch 360 videos. Steam is often a good choice if you want to try it out for free, but their paid plans are well-oiled to satisfy hardcore gamers, which says it all, really.
If you are really into designing games, there are game engine products on the market which are among the most innovative software in information technology today. Most popular among these are 3ds Max Design, Unreal Engine, Maya, and as we already mentioned in the previous article, Unity - a top-notch fastest developing software for creating the universe that gathers everything you love in one place.
Since virtual reality is only at its rise and tech is developing almost too quickly to follow, there is new software on the market every day. Every designer has a preference, and it is hard to tell which ones are "top 5" for designing a reality. However, we will try to look at some features that we like and some that we don't so much, in our next article.
Do you have a preference? Tell us in the comment section below.
Nina Petrov | @fusion_writer | www.ninapetrov.com
You’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.
In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.
Use Color Carefully
Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.
Use Presentation Binders
Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.
Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.
Explain Your Designs
Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.
Create a 3D Mockup
Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.
Show Your Passion
If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.
The carefree moments of playing and living in a world of our own abstract creation are essential to every childhood. Playing is how we discover the world, how we get to know ourselves, how we interact with others. Playing is our way of experimenting, pushing the limits, breaking the borders, learning about love, friendship, resilience, pain, ethics, everything that matters in the human world.
As we grow older, we have less time to discover, relax, or investigate something in depths. We no longer just take our time to grab a metal bar, swing it around pretending it’s a lightsaber, while not paying attention to a chandelier above our heads that we will smash to pieces in a minute (guilty!). This is why we like to be introduced to games from time to time, games designed to project our brain into a different reality, the one we are no longer creating actively ourselves as we once did when we were children.
Designing a game is an art form on its own - it is a beautiful combination of designing a visual space and making it interactive and user-friendly. Game design merges a variety of knowledge about psychology, aesthetics, mathematics, social phenomena and the process of learning, and it creates an art piece which communicates and develops different parts of the human brain.
Game design implies creating a set of rules and goals, with many challenges on a journey to reach the goals. Each set defines a game, be it board game, role-playing game, dice game, card game, sport, war game, casino game, video game, or a simulation of a life segment that brings different outcome from interaction with the player. Depending on what we are designing our game for - different aspects of the game are in our main focus. A game which has a goal to educate will focus more on the strategy and iterative decision-making, while Googles dinosaur just goes on and on until you're back online.
Games offer us an inexhaustible way to learn about human behavior, psychology, and sociology, but also discover more about the way our brain cells are connected (The Stanford Prison Experiment might not be the best example). It is scientifically interesting what impact video games have on the minds of those who play them, and scientists confirmed that some abilities such as orientation, pattern-shaped memory and sense of time are more developed among people who play more video games.
If you are thinking of becoming a game artist, as a designer you will have an opportunity to help create a new world, starting with choosing and designing the figures, board, cards, or drawing a storyboard for a video game. Designing games can teach you how to use narrative elements and storytelling for game plots, visualize many different storylines and challenge your designing skills, especially if you dive into video game design.
What is truly revolutionizing the video game industry today is a rapid development of virtual and augmentative reality software and technology. This tech is giving us more possibilities by month, enabling us to discover games which are placing the game features into our own bedroom, able to turn your home into an escape room - and all you need is a pair of lenses. The world we grew up with is struggling to catch up with this fast technological evolution, and all over the sudden - sci-fi features are not so sci-fi anymore.
Virtual reality is yet to be exploited as an art tool, and many contemporary creators are theoretically exploring the possibilities for virtual galleries, theaters, and concerts. The important focus of their research is that VR lets you enjoy the art piece without distractions, but also without collective empathy of the audience. But, more importantly, VR can sustain more interactive art, which is turning art into a game with an unlimited number of participants.
The gaming industry is growing bigger every day, expanding the variety of tools which are built for the sole purpose of gaming. If you have an urge to explore, and start designing life-changing stories which the users can experience with all of their senses, here is our recommendation for where you can start.
Unity 3D is the leading 3D engine which is super friendly to new users enabling you to learn how to use it fast, and very strong to satisfy you when you progress into a reality designing expert. This software is completely free for every game-builder and with a little help from GoogleVR plugin you can create your first game in just five minutes, and play it on both IOS and Android.
It is a fun and creative way to spend your afternoon, and you can learn something new every day. The only technical equipment you would need for this is a VR headset, which is now easily available for everyone.
If you are not so much into the virtual world, there is a large field of designing board games and card games (in fact, this industry makes the biggest capital on crowdfunding platforms such as Kickstarter), which is worth exploring and playing with. One thing is absolutely certain - game design has a great impact on the development of our society. Maybe you can be the change we want to see in the world?
Sources: Unity 3D, Mind Field, Instructables, Pergamon Press
Nina Petrov | @fusion_writer | www.ninapetrov.com
Millions of people have started to focus on their businesses to develop. In order to develop the business, it is important to associate with websites as per the current scenario. In recent years, most of the businesses have shifted to online platforms to make things better and smoother. Now, the query has been raised among most of the business people is whether the business requires digital brand marketing. Well, the answer is yes. If you are looking to sell your products, then digital brand marketing is playing a crucial role.
Utilization of SEO services
In terms of promoting the business among the viewers or looking ahead to develop your business among the competitors, then SEO services are always required. People, who are in the initial stage but looking for a business to pick, make sure to follow the SEO services in general. For information, you can search for various types when it comes to digital marketing. However, as per your convenience, you can choose the right one and move ahead. Here the discussion is all about different types of digital marketing that can be handled with the support of SEO services.
Get support from Search Engine Optimization
If you are planning to handle the business, it is important to keep it in mind that you need to lead among the competitors. With the support of SEO, you can make your website as the best in terms of rankings. Also, it will help you to get attention among the people for sure. This thing makes your businesses get top ranking among the other competitive businesses. If these things are handled, then the traffic, conversions, activities and more will be highlighted throughout handling your businesses.
When handing the SEO, the keywords are always playing a vital role in terms of bringing the business to the top among the competitors. This thing makes SEO as one of the important tools to be utilized for your business.
Follow Social Media Marketing
In recent years, people are very much addicted to handling social media sites for various purposes. Well, they are not just only using for communication purposes or uploading the stuff like photos or videos but also allow the users to market the products to its maximum. If you are very much aware of social media sites to handle, then it is easy for you to market the business in a quick way. Also, you don’t need to spend much time on it during the period of digital brand marketing.
Marketing through content
Whenever looking for marketing, then your website must be having the best and attractive contents. Based on those contents, you can lead your business towards the target people. Also, the contents must be engaging from start to end. All you need to do is offering the contents which are different and attractive. When handling the contents, make sure to plan for the relevant contents to post and proceed further.
Hopefully, this thing will help the people to market the business in a better way. Also, make sure to offer the services in your contents to share and get recognized among the customers. In case, if the content is good, then there will be chances of sharing the content with others in a quick time. With these things, your business will get highly recognized among millions of people. If you are looking for the contents, then you will find various categories to choose from. As per the requirements, you need to choose the right templates.
Prefer Email marketing
If you see the Email marketing, then it is mainly considered to be the older marketing thing where still many utilize for marketing purposes. When it comes to Email marketing, you can share the content that must be impressive. Yes, the contents must be attractive which will help to encourage people to share it with others. Also, most of them are very much aware of using Email for various purposes. Hopefully, the email marketing for businesses is going to be helpful for sure.
Well, it is also said to be one of the best ways in terms of marketing the business and its services in a shorter period.
Even we should know that the SEO services are helpful for all the business people as per the current scenario. Hopefully, the above-discussed marketing strategies are going to be offering the best result when it comes to handling the business.
If you are not a professional video editor, you might find high-quality complex editors for movie makers a bit overwhelming. If you need to make a short trailer or your promo video, and you are looking for a simple, free and quick solution, then it is great news for you that there is some great video editing software online. Here, we are suggesting our top five choices.
Movie Maker Online is a very simple and elegant solution, easy to use by the "drag and drop" principle. It offers you a choice of filters and effects to edit your footage, as well as a library of audio samples and images that you can use for free.
The downside on Movie Maker Online is that it runs on ads, which might be annoying, especially as it requires from you to disable your ad-blocker.
This is a super basic editor, which you might use for trimming and cropping your video, as well as to adjust brightness, color balance etc. Specific for Clipchamp is that it edits the video file directly on your computer, so there are no limits in file size and no need to upload anything online.
Clipchamp offers you the free, premium or business plan, depending on how fancy your needs are.
WeVideo is among the most popular ones out there, as it is so easy to use that you can edit videos directly from your phone. Its interface is very elegant and it lets you do fancy experiments such as voiceover, animation, and others.
WeVideo storages your footage on the cloud and free version allow up to 1GB and videos of 480p resolution. Free WeVideo, when downloaded, leaves a watermark in the corner of your video.
This lovely platform helps you not only to edit your video, but also to understand it better. It will give you a detailed analysis of the resolution, frame rate, codec, and bit rate. It also saves your video in any format you prefer.
The downside of this platform is that supports about 600MB of footage, so this gives you a lot of freedom with short videos.
This powerful software is going to charm you with a great design and how quickly you will learn your way around with it. Just upload your video, add the soundtrack and you are good to go for your social media followers.
How did you like our choice? What is your preference? Tell us in the comment section below.
Nina Petrov | @fusion_writer | www.ninapetrov.com
One of the biggest challenges in designing a brand, for me, is without a doubt - choosing the perfect font. We get on well in terms of shapes, colors, intonations, volumes, images to back up our brand, but we often underestimate the role of fonts in our presentation of ourselves.
And when we get to it - the step often seems impossible to finish. There is an absolute infinity when it comes to choices we are offered, and even then we trouble even selecting the right type of font to begin with. Why are some fonts better than others, some more expensive, and what do they really say about us to the large audience - that is what we will try to reveal by observing these four types of fonts.
Serif stands for a bit conservative and traditional font type. It is frequently appeared in newspapers and books, while designers seem to avoid this type of fonts because it is not the most readable one. This, however, was an obstacle that high quality screens easily overcame, bringing serif back in the game. Serif font is easily recognizable by its divots on the end of the letters. These can be different from font to font, and although serif is more readable on the screen, it is not nearly as used as the sans font types, or their hybrid sans serif.
This font is best used for the body of the text, good to pair with a sans serif font, and not recommended in large amounts - except if you want your text to have that old-fashioned look.
Sans serif is a much simpler font type than serif, and this doesn't make it dull - it rather gives it the elegance and sense of fashion, and there is a lot to experiment with these fonts. There is a reason why this font type has been dominating the visuals online, and this is mostly because of its simplicity and the fact that it is super easy to read. With different fonts from this type you can make any statement you'd like - there are tall, thick, stretched versions of the fonts among which you can find the absolute perfect one for your brand. Even when we are talking about a font of this type that is often used, you can most certainly still match it with your identity.
It is great for the text body, but also for your brand name. Take precautions when choosing very thin or tall fonts, because of its readability. Best part about this type is that you can match them with any other font type you choose. My personal favorite from this family is Roboto.
Now, this font type gives you the chills as if you have just received a hand written letter. And just like a real letter, besides the emotion flow, they are very difficult to read. This is why these fonts are the least common in the design world. The impression this font is giving to the reader, and the emotional connection it is establishing, may often come across as a feminine writing style. But, nonetheless, this font is also messy and it is not recommended to be used in a text block.
It makes good few words, titles, brand names (arts and crafts frequently rely on these fonts), it gives your website the special ingredient. It is well combined with sans serif, just like the others.
Emerging from a serif typeface, slab has become an independent font type, referring to any other type with powerful thick stroke weights on the letters. This font type came in well when it comes to big headlines and this typeface is your expert on getting attention and focus of the consumer. In small amounts, this font is perfect for advertisement, but also for the news headlines - it shouts out the message and it sticks with the readers.
This aggressive approach is your choice if you are dedicated to marketing of your product/brand, and seeking to attract more consumers and attract them fast. These funky fonts can be used nicely in design when combined with photos - they are bold and there is a lot of space to be filled in the body of the letters. They are well combined with sans serif or serif for the text body.
There are four main types of typefaces, and they work best together if combined well. It is important to think about combining two different font types - one for the headline and one for the body. This achieves a great effect of highlighting the important headlines, but it is not confusing for the eye as they are not similar, not from the same family of fonts. My personal advice would be to figure out which body type you would like to have in your text, and then go from there - find another typeface that will match your base font. Now, these recommendations, rather than rules, are here to guide us into the right direction, where we can experiment and discover ultimate perfect combos ourselves. Enjoy!
What are your favorite font combinations? Tell us in the comment section bellow.
Nina Petrov | @fusion_writer | www.ninapetrov.com
Creating the perfect living space is a smart balance of colour and coordinating furniture and the bedroom is no exception. Your bedroom should be the perfect space for relaxing and sleeping and therefore should get something of a priority when it comes to decorating. There is nothing relaxing about trying to sleep in a mishmash of colour and clutter, so it is time to take control and get your bedroom up to scratch. Bed SOS has some great ideas for making sure your bedroom is the perfect space.
Decide on a Theme
There are lots of great themes for the bedroom but remember that colour can change the mood. Bright and acidic colours are perfect for living spaces but as a bedroom can make it hard to switch off and relax. Softer, muted colours work well in a bedroom with perhaps a splash of brightness on a feature wall. So, your first challenge is to pick your colours. Blues, purples, cream and chocolate all work well in a sleeping environment. You could opt for plain walls, and patterned curtains and duvet cover or vice-versa but again there is an argument for keeping it chilled and mellow as loads of patterns and colours can send the brain into overdrive and make it much harder to sleep.
Pick a Bed
In most rooms, the bed will be one of the most significant pieces of furniture. Certainly, in a room with a kingsize bed, you are looking at a large bed that can either make or break the whole look and feel of the room. There is such a wide selection of bed bases on offer that you have scope to really personalise and set the scene. Wooden bed frames tend to be more imposing that metal so if space is a premium you might want to consider opting for the latter. A divan bed is designed for practicality, and often they are not the best looking, but these can be hidden with valance sheets. Bed makers are getting on board with the idea of using the bed to make the internal decor work better, and therefore you will find a range of coloured beds in various finishes. Velvet beds have enjoyed a run of popularity and feature upholstered frames in a variety of colour to give the room an opulent look.
The other useful features of many bed frames are the storage they offer, so as well as finding the colour and style of bed that best compliments your decor, have a think about storage. Whether you opt for an ottoman bed or one with drawers you can really make a room look bigger by removing clutter into the storage offered by the bed. This gives you space to store clothing or other things that you struggle to accommodate, and the room look is not impeded in any way. With so many different styles and colourways on offer finding the perfect bed to match the colour scheme of your room should prove to be a fun and enjoyable activity.