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Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,273 articles, you're sure to find something you love. Or if you have a great idea, let us know!

What Makes a Good Design?


After some practice as a designer, some things become a routine, a habit, and our drive is not always the same for each project. How do we make the difference, and what makes our work go from good to excellent? In front of you is a checklist of questions you need to ask yourself for each project, to achieve true greatness every time.

 

Is it innovative?

 

You should always strive for designs that move the borders. In our century, there is always room for being innovative, creative and awesome. Don't be afraid to take advantage of the technological progress, embrace and become a part of the digital revolution. Offer something new, something different and something astonishing.

 

Is it practical?

 

Good design is appealing, but great design is giving a useful product. This is what makes the product sell, and this is what we have to be focusing on at all times. Remember that functionality beats visual appearance, and think practically.

 

Is it aesthetic?

 

Aesthetics is an important aspect of the features of a great design. We are, after all, visual beings, but bare in mind that aesthetics depends on all the other features - execute the project right from start to finish, and beauty will follow.

 

Is it self-explanatory?

 

Make it clear, understandable for everyone. You are not creating metaphors, you are creating products, which exist on the market to be bought. Make sure everyone knows what it represents.

 

Is it fair?

 

Be true to the value the product is providing. Honesty to the customers is the most important aspect, be ethical, be fair, be correct to your audience.

 

Is it discreet?

 

Good design is not supposed to be the central aspect of the room. It is supposed to serve its purpose, and be comfortable for the users - inspire them, relax them, or give them a piece of information. Keep it neutral, unobtrusive, and enjoyable.

 

Is it going to last?

 

Amazing designs are timeless, and they never go out of fashion. This is because they don't follow the fashion, they are being universal, practical, simple, and will never have an antique buzz. Create the designs that last, by appearance and quality, and you will master over every change in the trends and demands. 

 

what makes a successful design piece

 

Is it carefully developed?

 

Develop your design step by step, carefully, thoroughly, with special attention to every last detail. Nothing is too small to be given attention to, nothing so arbitrary and nothing left to destiny. Accuracy and care are essential qualities to approach the design process, showing the consumers how much you respect their needs and that you have thought of everything. Nothing is ever given to chance with you.

 

Is it ecological?

 

Remember where we live and what is happening to our planet. To create a design to last and be the best is to create a design that is environment-friendly, reflects on the actual challenges and benefits the world. Keep in mind to not contribute to the pollution, and conserve the resources in the life cycle of the product.

 

Is it minimalistic?

 

The best design is very little design - or even as little as possible in the given circumstances. Minimalism has been dictating good designs for decades, and it will never go out of style. Simplify, but deliver a better output, keep every essential feature, and do not exaggerate in any way. Best designs are pure, simple, precise and exact.

 

Always have greatness as your goal, and develop your designs and your brand to become a unique pioneer on the market, able to encounter any challenge and derive the best out of your clients. Work with passion, dedication, care - and results will follow.

 

Author: Nina Petrov

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Why Have a Responsive Web Design?


Did you know that over 25% of all internet users only surf from their mobile devices? New generations are living turbulently, they want all access right away, and if your website is not giving them easy scroll through your content, they won't bother with looking you up later.

 

To emerge in a crowded market, give your users the pleasure of exploring your product under their thumbs. Create a website that is effectively optimized to fit all devices. Responsive websites are designed to provide the best user experience for all screen sizes and types.

 

Responsive websites enable their users to read, orient and navigate with minimum resizing, scrolling and panning. They have the ability to respond to the movements of the device and adapt to whatever screen without compromising site functionality or aesthetics.

 

why is important to have responsive web site

 

How does it work?

 

The responsive site reads the browser information about the width of the user's screen and based on that it shows different views on different devices. The essence is to use a single code, one URL, and one development for multiple devices. Responsive designs have breaking points when presented on your mobile devices, because they use flexible, proportionate grids and images, adapting the layout of the website to the viewing environment.

 

Why switch to a responsive design?

 

If you own an unresponsive website, chances are it was built before 2014, and it is well outdated. Smartphone users check their devices over 150 times a day, and social media click bates are fishing people from their mobile devices much easier than from their desktops. Moreover, 69% of all tablet users are shopping via their tablets every month. Having a responsive web design will save you money and offer better performance, and improve SEO from your website traffic.

 

Google advises all web designers to be up-to-date with the industry requirements, use the same HTML for all devices and only use CSS media queries to determine to render on each device.

 

Be available to your users, at all times, and conquer the competitive market, fast and furious.

 

Author: Nina Petrov

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How to Manage a Client Who Says You're Too Expensive?


As freelancers, you encounter a variety of clients on a daily basis. Some of them you get along with from the beginning, others not so much. One of many issues can be meeting potential clients who aren't willing to pay as much for your services. In that case, you have several ways of dealing with them.

 

First of all, you can try and explain why are you a total bad-ass in your job. Elaborate on how cheaper alternatives won't achieve the same quality, and exactly what makes the difference in your pricing - which tools do you use, what kind of output do you provide. When you compare your work to other designers, insist on the best value your client is paying for.

 

are your rates too high for your clients

 

Acknowledging the costs of your services is good, especially if you are confident in your qualifications, and you can back it with the results you have achieved.

 

If this option seems too risky, and you want that client, you can reply with giving another offer. They are willing to pay something, so tell them what can they get for a smaller price. Later on, they can upgrade your service and have a pretty and shiny product you can deliver.

 

Showing your character and confidence in your quality is convincing in communication with your client. When negotiating, you are not backing off from your pricing, but are offering another solution, which lets the client know you care about your professional relationships.

 

Some clients are just not able to afford your pricing. Perhaps they are a start-up and have fewer funds than already established companies. If so, they might be able to work with you in the future. This is why it could be good to ask them what their budget is and make a deal from there. The tone of your response should leave those doors open so that they can come back to you in the future.

 

While dealing with these types of clients, bear in mind that some of them are just cheap. There are people who will always choose to save some money over achieving greatness in quality. The only reason why they are asking for less is that we let them - the market is full of people who are underpaid in underdeveloped countries. However, if you are driven by your passion for your work, you have the right to produce amazing content and charge what it is worth. You will always find clients who recognize, respect and are willing to pay that.

 

Author: Nina Petrov

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Rebellious Child Illustrated


Collaborations are a wonderful happening, especially when they occur for a good cause. And when writers and illustrators gather around a child's book, the real magic occurs. Italian authors Francesca Cavallo and Elena Favilli made themselves well-known with their children's books Good Night Stories and Rebellious Little Girls, so it's not a surprise that their youngest audience got hyped about Rebellious Little Child.

 

Illustrated by dozens of artists worldwide, this book also teaches us, adults, to keep creating a better world for the generations to come, to overcome our differences and use them as our greatest strength. Rebellious Little Child reminds us of a rebellious little version of us, hidden by the age of commerce, struggle, monetization, and time-consuming unsatisfying jobs. Just as transactional psychotherapy does, this book nurtures the child inside you and gets you moving towards your passions, higher goals, and love.

 

This book takes children to a whole new dimension, encouraging them to be rebellious and to design a revolution in their own la-la land. A child is inspired to draw and fill in the book while riding a unicorn, or standing upside down, reflecting on things they love, their dreams, fears, things he/she most is proud of.

 

Distinguished with its unique adorable design, the blanks in the book are to be filled with letters to a child's future self, protest banners for a better world, activism action plans and adventurous travel fantasies.

 

With over one million copies sold worldwide, Good Night Stories for Rebel Girls has become a global movement and a symbol of freedom. The authors Francesca Cavallo and Elena Favilli return with a hundred new, beautiful stories to inspire girls - and children - to dream without borders: Audrey Hepburn, who ate tulips to survive hunger and then became an unreachable icon of style and an extraordinary philanthropist; Bebe Vio, very strong fencing champion despite a serious illness; J.K. Rowling, who turned failure into a strength and changed the history of literature forever. 

 

Rebellious Little Child presents poetesses, surgeons, astronauts, judges, acrobats, entrepreneurs, vulcanologists: a hundred new adventures, a hundred new portraits to inspire us again and tell us that at any age, age and latitude, it is always worth fighting for equality and proceeding step by step quick towards a more just future. 

 

stories for little rebels book cover

 

Unlike the Disney characters we grew up with, imagining that the world will unravel before us, this movement inspires children to take action, demand the world of their own design, strive towards peace, seek, create and take their very own custom-made opportunities.

 

"Once upon a time ... a princess? Of course not! Once upon a time, there was a girl who wanted to go to Mars. There was another one that became the strongest tennis player in the world and another one who discovered the metamorphosis of butterflies. From Serena Williams to Malala Yousafzai, from Rita Levi Montalcini to Frida Kahlo, from Margherita Hack to Michelle Obama, 100 women are told in these pages and portrayed by 60 illustrators from all over the world. Scientists, painters, astronauts, weight lifters, musicians, judges, chefs ... examples of courage, determination, and generosity for anyone who wants to make their dreams come true."

a page from a book story for little rebel

 

Rebellious Little Child is more than a book - it is a story that redefines heroes and achievements. It teaches our children of their right to want more for themselves and to always seek happiness. We live in the age when success needs a new definition, the age when playing is more important than having when we value experiences more than real estate.

 

Think about everything that makes you happy... And now ask yourself what gives? Let's make the world a funny, playful place to be.

 

Got inspired for a new, groundbreaking collaboration with your fellow designers and illustrators? Search your partners in crime in the COLOURlovers community!

 

Photos from the website.

Author: Nina Petrov, ninapetrov.com

 

 

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Make Animations Online - And More!


It is never too late to discover new digital tools that make your life easier! Today, we are giving you 9 software that can help you cut your working hours and simplify your design solutions, as well as inspire new ideas when you feel lost.

 

1 Venngage

 

Venngage is here to help you with your visual storytelling. This platform creates infographics for you - all you have to do is choose the perfect template, insert your data and customize. You can either sign up for free or pick one of the paid plans for more advanced features.

 

2 Animaker

 

Animating was never easier than with this animation machine. Choose your graphics, drag, drop, play and let your creativity shine. Animaker gives you six animation styles, which you can combine any way you want, to create a unique content you need. They offer a free plan, but the pricey ones aren't all that pricey either.

 

3 PS Express

 

Adobe Photoshop Express, an application from Adobe Systems, makes image editing and collage making on mobile phone a breeze. It's also free. Plug your imagination and creativity and get more from Adobe. It is available on iOS, Android and Windows phones, and tablets, while surprisingly easy to use.

 

4 BeFunky

 

BeFunky is a creative platform for photo editing, collages, and graphic design. Their main advantage is that it's super user-friendly, made for everyone, regardless of designer experience. Its funky layouts make it attractive for social media designers, although their mega long adds don't keep your attention and literary shout to you how big the competition is, making them not stand out as much.

 

5 Lightroom

 

Adobe Lightroom, Adobe Systems image manipulation software, is available for Windows, macOS, iOS, Android, and tvOS. You can import, organize, tag, edit, and share plenty of digital images. Why should you choose Lightroom? Their user-friendly interface and a whole 1TB of cloud storage! They operate under a Trialware license, so you can try it out first, to see if it fits.

 

6 Pixlr X

 

Pixlr X is the next generation of Pixlr editing. With their smart tools, Pixlr x makes editing faster, efficient, optimized and more sophisticated. It's great to quick fixes to your photo, but also fancy and reliable for professional editing. Easy navigation and digital drawing combined with photography are what makes Pixlr X stand out. Not a fan? Don't worry, Pixlr is still available for all users. Pixlr X, Pixlr Editor, Pixlr Pro or Pixlr Express? Web or Mobile? The choice is all yours.

 

7 Placeit

 

This brilliant app lets you imagine beyond your possibilities as a designer. Create everything with only one app - logos, social media designs, but also mock-ups and videos! They have nearly 30 000 templates waiting for you to play around with them and turn them upside down for your special project. Mock-ups were never so close and so beautiful. Slide, drop, resize, slideshow, gif around, all that while looking incredibly cool. 

 

8 Infogram

 

Get more of infographics and reports with infogram.com! This is more than a designer software, it is a platform for collaborations, where you can brand every design to fit your companies guidelines. Create a custom template and never worry about brand colors again! This doesn't make things easier only for you, but for the whole team to stay in the framework of your branded voice. Achieve more by making your designs interactive and engaging for the audience. Get analytics data for the impact of your infographics, track interactions, shares, and experience. Their basic plan is free, forever, so you're out of excuses to not give it a go!

 

9 Desygner

 

Desygner is made for desygners, not designers. It offers simplified design solutions and easy-to-use interface. Also, their logo is pretty cool. You can have it on your PC or your phone, drag and drop elements, customize color, text, font, and images; play around with layers and different effects. All that for no money at all. Handy, and doesn't take up much space or RAM.

 

As you already noticed from our articles, and your research in the world of software for visual expressions, there are countless options, possibilities, restrictions, open-source or pricey, useful, complicated, faster and slower ways to create your designs. Every day new apps launch and other ones, such as Recite, go down. 

 

When I researched for this article, Recite was one of the apps I wanted to mention in 10 apps I would present to you, but by the time I started writing, it was already gone from the internet. The competition is growing bigger, both for laics and professional designers, digital marketers and Instagram influencers, which is why we will often be surprised with amazing open-source resources and software, and create with no restrictions whatsoever.

 

Author: Nina Petrov, ninapetrov.com

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Colour Is The New Black : Men’s Accessories Trends in 2019


men's accessories

Know how to say colour in 18 different languages? We do. And this year, it seems the French do too. Trendhim’s Colour Report ranks Europe’s most colourful countries in 2019.

 

The Top 10 Most Colourful Countries (and how they say “colour”) :

  1. France – “couleur”
  2. Germany – “farbe”
  3. Belgium – “kleur” / “couleur” / “farbe”
  4. Finland – “väri”
  5. Portugal – “cor”
  6. United Kingdom – “colour”
  7. Hungary – “szín”
  8. Netherlands – “kleur”
  9. Spain – “color”
  10. Switzerland – “farbe” / “couleur” / “colore”

 

We all know that the French generally put a great effort into the way that they dress, and that they excel in wearing a lot of black and grayscale shades to refine their minimal and modern look. But if you are planning to tour around the Champs-Élysées this summer, and expect to surround yourself in a sea of monochrome, we will save you from the Paris Syndrome; the French are buying more colourful accessories than any other country in Europe this year.

 

Reflecting on this year’s Paris Fashion Week Men’s, this information is hardly surprising. Between the 18th and 23rd June, the City of Lights transformed into the City of Colours as many vibrantly dressed local and international guests flocked to the streets of Paris to express the strong seasonal vibes of summer.

 

Off the streets and onto the SS20 runway, models representing French brands such as Louis Vuitton donned a range of colour palettes and patterns inspired by flora tones, including a range of different pink and blue hues. This coincides with Trendhim’s Colour Report; while France is recently one of the highest ranking countries for buying accessories of general colours from the summer palette, they are also notably buying the most pink accessories in Europe.

 

Our research shows that there’s an uptick in colourful accessories in both Europe and around the globe. Compared to spring 2018, an improvement of 2.21% more multicoloured items have been purchased this year (spring 2019). But while black didn’t factor into our ranking, it’s still the #1 colour choice in Europe. And for good reason – wearing black is an easy way to add contrast to bright accessories and let that one statement piece really take the spotlight. For example, black is a good way to lay the foundation for a vibrant bow tie or lapel pin.

 

But as black is the #1 ‘colour’ in every country on our list, France taking the top spot for buying colourful accessories means that this year they are consequently buying less black accessories. Colour is the new black; bad news for the Parisian selling black berets.

 

Whether you’re a top-ranking Frenchman, adept at the art of wearing colours, or an 11th-place-wherever, adding colour to your outfit this summer seems officially the right thing to do. Europe supports you, and so does Trendhim. Time to add ‘couleur’ in your life.

 

The Colour Report is based on shopping habits in men’s accessories at Trendhim for May 2019. Data was compiled looking at all colours across all accessories with the exclusion of black, white and grey. See the compiled dataset here.

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Top Podcasts For Artists


Podcasts are so IN this season! If you didn't get yourself hooked on them yet, let us make a selection of our best picks - podcasts designed for designers, artists, creatives and innovators.

 

1 Do It For The Process

 

Led by an artist and educator, Emily Jeffords, this podcast is intended to boost your creativity and help your career. Emily talks about her professional life as an artist, the common issues of surviving in the art world, improving your social media, digital tools such as video editors and photo editing apps. She is sharing her movement from a starving artist to a successful creative entrepreneur. 

 

2 Art Juice

 

As fruity as it sounds, this podcast finds its audience among artists, creatives and art lovers. Through their experience of color mixing, creative process, mixed media, we are being led by Alice Sheridan and Louise Fletcher, which are using humor and storytelling to open these important topics for COLOURlovers and artists.

 

3 Artist / Mother

 

A unique podcast that interviews artists who are also mothers, whose guests share personal stories about pursuing their art careers while also being present as parents. Exciting episodes are taking us through questions on commitment, ultimate dream vs reality topics, creating art while breastfeeding, and many more.

 

podcast for mothers

 

 

4 Make Share Grow

 

The pitch of this podcast is sharing behind-the-scenes stories about art, craft and the creative process. Julie Marriott aims to inspire a new generation of artists and creatives, share meaningful insight into a life of an artist behind the curtains - exploring the process of creating an artwork, collective art-making, artist studio development. You can also find out about the resources you can use and didn't discover yet.

 

5 Carrier

 

Starring Cynthia Erivo, directed by Dan Blank, this not-a-podcast is bringing something more than just a story. The authors are creating a unique audio experience, and they are riding you through a storyline that is more than an audiobook. The character we are following is a truck driver who picks up a loaded trailer, not knowing what's inside. This drama, mystery, horror, and comedy is a precious 20-minute experience that makes you look forward to the next one but also lets you think in a wider framework - mixed media, storytelling, audio-visual mystique.

 

Do you like our choice? Get your daily creative vibe with your favorite podcast apps or on your browser.

 

Author: Nina Petrov

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Website Builders For Your Designer Portfolio


We live in a digital world, and everything around us is a worldwide web, coded and embedded, and to be present nowadays means to be online. This is why an essential part of being a freelancer, an artist, a creative studio owner, is having a branded website, with a kick-ass domain name, perfect (minimalist) design and well-structured website map.

 

If you don't find yourself as a website builder, an HTML and CSS master, and you want to avoid hiring a developer to build you a perfect website, and then update it from project to project, maybe we can help.

 

It is good to know that different platforms are available and affordable for you, to build the perfect website to showcase your artwork, all by yourself. As a designer, or a visual artist, you know exactly what kind of website would do you right, and it is super easy to dive into playing around with elements and pages of your own branded website.

 

Jimdo

 

Jimdo is a website builder software specialized for artist portfolio websites. What Jimdo offers you, except the digital tool, is a step-by-step instruction kit guiding you from building the website to selling and search engine optimizing your work online. They offer a great deal of advice on what is good practice when you are promoting your work, and how to optimize the content presentation itself. It is great for beginners who want a simple and awesome representation of their style, for the type of website you can show off on your business card when you work. 

 

They have various templates you can choose from, and you can also pick your domain name on the spot. Jimdo is cool because they let you play with the website for free, and then upgrade it to another plan when you feel ready. You can choose among five different plans, starting from $0 to $39 per month, depending on how many seriously cool features you want.

 

www.jimdo.com

 

PageCloud

 

You. Have. Got. To. Love. This. Builder. PageCloud is not as famous as Wordpress or Wix, but it deserves to sit at the big boys' table. It is super easy to use, has a drag and drop system where you can arrange the elements of how you see fit and edit every page to match your style. It offers a number of integrations, including a simple e-commerce system, so your shop can stay a part of your all-inclusive website. You can either choose a template or create your own page layout, stylize it with the right font, add your images and embed your video. Among many integrations, there are some of our all-time favorites: MailChimp, Instagram, Shopify, PayPal, and Instagram. For more serious players, it lets you change the source code and get the most of your web presentation.

 

How much for all this, you wonder? They do not have the usual plan system; instead, they give you everything for $20 per month. Pretty good, isn't it? On top of that, you get a 14-day free trial to see if you are happy with what they are giving to you, and as a bonus, you get a free domain name and Google G Suite for the whole first year.

 

www.pagecloud.com

 

ArtSquare

 

Artsquare is not really a website builder, but a very unique and useful tool you should try out for sure. Their tagline says "One portfolio to rule them all", which is why you won't regret this clever network of the apps you love. Artsquare enables you a simple way of posting your visuals to all the platforms at once, making it easy to reach your audience. They partner up with selling websites such as Ebay and Amazon, so you can set up your shop easier than ever. Once your product is sold on any of the platforms, it is automatically sold on all of them, and off the market. Ship and sell your originals worldwide, with no limits and this awesome time saver builder. 

 

The best part of Artsquare? It is completely free for everybody. You get unlimited uploads, integrations and career advice absolutely free. I'd sign up now if I were you.

 

www.artsquare.com

 

Did you try your luck with any of these tools? What is your experience? Tell us everything in the comment section below.

 

Author: Nina Petrov

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Where to seek inspiration online


You have a new project, but you are feeling uninspired? Here are our top pics for websites where every designer can find the right dose of cool designs to jump-start the creativity for the day.

 

COLOURLOVERS

 

When looking for design inspiration, Colourlovers is a great place to be. This community helps you connect emotions, words and colors, all in one place. Find experienced, creative colourlovers and their best-featured palettes on our website. Engage in design-related conversations on our forum and widen your knowledge every day.

 

colourlovers.com

 

DRIBBBLE

 

This is a website we probably have mentioned already, but it doesn't harm to make a reminder, and this time really opens that bookmark. Dribble chooses highlights from designers and creatives from everywhere on the planet. From business card designs to app mock-ups, you can definitively find what you are looking for on Dribble. And if you join that community, you have the chance of showing your work to thousands of people. What are you waiting for?

 

dribbble.com

 

FONTS IN USE

 

Now, Fonts In Use, unlike other websites listed here, presents a collection of designs where popular or unusual fonts are used. Ever wondered how the font you are choosing is going to look on a cover album? Do you want to know if somebody used it like that already? If there is any chance of you finding that out, it lies on this website.

 

fontsinuse.com

 

think outside the box

PINTEREST

 

If you have read any of my previous website reviews on Colourlovers, you would know how awesome I find Pinterest. Here is a hint: this is not a sponsored article for Pinterest, yet here I am, telling everyone how much I'm using it for every line of my work. Pinterest goes from one of the best apps to scroll in the toilet, with nothing to do, to the greatest professional support you can get. Search for the terms you are interested in, and let yourself be splashed with waves of ideas, visually captured from all over the internet.

 

www.pinterest.com

 

SITE INSPIRE

 

Which website do you go to when you want to feel inspired? There is a website called Site Inspire. You don't say? Yes, there really is. Besides pretty design, you can also find interesting insights into the design process of well-known designers, so aside from inspiration, this website is professional support to designers worldwide.

 

www.siteinspire.com

 

TREND LIST

 

Their name speaks for itself, but their tagline really says it all - Trend List is exploring visual trends in contemporary graphic design. Amazed by the simplicity of their website, they gained my full trust, saying that they know what they are doing. Graphic designers, click subscribe today.

 

www.trendlist.org

 

 

turned on Focus signage

 

TYPEWOLF

 

What is hot in the world of typography? You don't know? Typewolf does. This website takes you on a tour of current trends in type, spicy letter designs, and magic fonts. This website comes quite handy when you are designing a big brand that cares about being the best.

 

www.typewolf.com

 

TYPOGRAPHIC POSTERS

 

Just as their name says, Typo/Graphic Posters is a wide archive of various poster designs. Explore many artists and their playful ideas, pick your favorite and spin of their posters! Just for fun :) 

 

www.typographicposters.com

 

YALE TUMBLR

 

Yale School of Art and Architecture opened their Tumblr blog, where you can discover various art forms and impressive artwork. This blog inspires you to think out of the box and be courageous in design.

 

yalegraphicdesign.tumblr.com

 

DESKET

 

Desket is essentially an online mug store, but they do have some funny and clever designs which can find their way to your table. They also offer their resources, which are worth checking out.

 

desket.co

 

BEHANCE

 

Behance is also one of our favorite online communities for visual art. Many artists and designers join Behance every day, getting feedback for their design from leading artists in contemporary design.

 

behance.net

 

BOOK COVER ARCHIVE

 

Book Cover Archive is exactly what it says it is. Like Typo/Graphic Posters, they keep their own collection of book cover design. If your project is to design the worlds greatest book cover, this website is made to inspire you and show you what to do and what not to do :)

 

bookcoverarchive.com

 

What are your personal favorites? Tell us in the comment section below.

 

Author: Nina Petrov

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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