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How to choose a colors scheme for a relationship/dating site


How to choose a colors scheme for a relationship/dating site

There are many crucial aspects which require consideration when you are designing a dating site. The obvious components are the overall layout, ease of navigation, choice of font, incorporation of eye-catching images, and how well the text is seeded with those all-important keywords to draw visitors via search engines. But one of the most fundamental of all is much more elementary. Color. In order for your site to attract maximum web traffic, it must have an appropriate color scheme. Here are some of the reasons why this is so important.

 

How we react to colors

 

Before studying which colors would best tie in with a niche-specific area like online dating, it would be worth taking an overview of the subject. Color is a vital element of giving us an impression about something, and this is down to biology. When we see any color, a particular part of our brain reacts, resulting in a rush of hormones being released. These will affect everything from moods to emotions. An obvious example of this would be the use of red. The color of blood, we associate red with danger, which is why warning signs are traditionally red. But it also symbolizes passion.

 

This psychology is studied by everyone from graphic designers to architects, but especially advertisers. Studies have shown color appreciation, whether it is done consciously or subconsciously, makes a huge impact on what people decide to buy, accounting for 90% of product assessment. It is also hugely influential on which websites we are drawn to.

 

Understanding this in relation to the attention span of Internet users is of vital importance. The bottom line is, if a site visitor doesn't find a color appealing within the first few seconds of alighting on your homepage, they'll swiftly move on, never to return. With online dating, an enterprise centered on social interaction, it is vital a site has a compelling look. And the color scheme lies at the heart of this.

 

Themes

 

You would never expect a site offering legal advice to be brashly-colored. Conversely, if you alighted on a dating resource, you would most likely be deterred if it was overly formal-looking, or presented in blacks and reds, as if you'd stumbled into a fan forum for some metal band. Choosing the color scheme for a relationship site often centers on warm tones – reds, oranges and so on – which can signify warmth and hospitality, but also incorporate fiery passion.

 

Components

 

Aside from the choice of basic palette, there are many different aspects to any website's color scheme. Take a dating site such as Loveaholics.com as an example. The site header is about setting the tone, establishing the brand. Here the title ‘loveaholics,' is set in an elegant script-style font, in two colors; white emphasizing the essential ‘love' part of this heading. This is placed against a full-blooded wine red background, complimenting the heart-shaped logo next to it.

 

The remainder of the landing page is clean and white, placing the emphasis on the attractive image and sign-up form. Below, explanatory text is arranged in a neat, black sans-serif font, while hyperlinks stand out in a brighter orange. The general effect is minimalist, this straightforward color scheme presenting an inviting interface that welcomes site visitors to explore this relationship site further.

 

Other sites might opt for a more complicated layout, introducing everything from background images, borders, menubars, sidebars, buttons or popups. When any designer is juggling with these basic elements, their relationship to each other, as well as the overall site theme, is of vital importance. Too many color clashes will deter users. But used sensibly, color will bring your dating site alive!

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Top 5 reasons why the color yellow should be part of your wardrobe


Hi there!

 

One of the reasons why you spend time on ColorLovers is because you love colors, all about them. Today, we want to share five reasons why we absolutely adore the yellow color in our closet, at all times.

 

1. It will totally light up your day

 

You don't need to understand the color theory to agree with this. Yellow is the kind of color that makes us feel good, it will make other people feel comfortable and pleasant in your company, which makes it perfect for a job interview, but also for a birthday party.

 

wear yellow

 

2. It is perfect for all seasons

 

Yellow can be your summer color - bright, cheery and delicious; but it can just as much be this autumn's number one in your closet. Whether you combine it with a flower-based pashmina or a warm dark red scarf, it will be your first choice for the whole season.

3. Ideal for matching

 

This color is offering a great solution for combining your plane clothes which occupy your wardrobe. Whether it's a darker shade of yellow or not, this color can go with the dozen shades of gray you have in your palette. It will break the monotony and refresh your style completely.

african lady wears yellow dress

 

4. It will never go out of style

 

We all know what it is like when there is a sudden mania drawn by a certain color. Black might be the new black, but yellow never truly left the spotlight. Yellow goes with a positive, optimistic attitude and fits your smile. You will always want to shine it out at the happiest hour, or have it make your gloomy day. Your environment won't stop loving it on you either, along with the optimism.

 

5. You will have your everyday combination

 

Yellow top is for your upper body what jeans are for your bottom. And it doesn't come as a surprise that two of these match like lemon and juicer. With these outfits you can be both the girl next door and a top model that just came down for a cat walk around the block.

 

white lady wears yellow dress

 

Be an absolute diva every single day by implementing few simple yellow pieces to your wardrobe! Show the world your inner glow!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Easy-to-do DIY techniques for decorating your phones


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Introduction:

From the advent of the 21st century, technology has been integrated into our lives. Even more so with the invention of the smartphones. Our smartphones have become an essential part of our lives. These days, they are like an extension to our hand. So, for the fashionistas, the phones should also match their style statement. Here we present some really cool and easy DIY techniques using which you can create astoundingly distinctive covers for your mobile phones.  

Embroidered Phone Case:

If you like handmade accessories then this technique is definitely for you. You can easily make an embroidered handmade phone case for your smartphone by just following these simple steps;

Materials:

  • Embroidery Floss
  • Embroidery needle (size 8)
  • Perforated phone case
  • Scissors

Steps:

Use a perforated phone case and print out a design template on it.

You can create any woven pattern you want either cross stitch or back stitch.

For cross-stitch, you can use the perforated pattern of the case to easily sew the cross stitch pattern onto the phone case.

In order, to make back stitch pattern consider 3 holes on the plastic phone cover i.e. 1, 2 &3. Now insert the needle from inwards and take it out at 1. Secondly, insert the needle at 2 and take it out at 3. Now, again Insert at 1 but this time pull it out at 3. Repeat this pattern creating equal stitches until the pattern is completed over the whole phone cover.

Decoupaging your Old Phone Case:

This one is another great technique of decorating your old phone case into a completely new and unique piece of art. All you need to do is follow these simple steps;

Materials

  • Leftover fabric
  • Decoupage finishing glue
  • Paintbrush
  • Transparent plastic phone cover
  • Crafting knife
  • Scissors

Steps:

First of all, take the fabric and place it on a flat surface.

Secondly, take the transparent phone case and brush the decoupage glue all over its outside surface of the phone case & remember to cover its sides too.

Now place the phone case onto the fabric and cover it with the fabric neatly by curving it around the edges.  

Wrap the fabric all around the phone case, pinching it until it sticks onto to the case properly. Apply more decoupage if needed.

Let it dry for several hours and after that trim off the excessive cloth using scissors.

At last, use the crafting knife to cut the holes for charger, lens, and buttons on the newly made phone case.

Pearl Case:

This one is an extremely easy yet chic piece of art for your smartphone.

Materials:

  • Transparent phone case
  • Pearls
  • Broach
  • Permanent Glue

Steps:

Apply glue onto the back of the transparent phone case.

Place the broach or any other jewelry piece at the left-sided corner near the bottom of the case.

Now add other pearls and beads onto the case in such a way that the whole case covered.

Let it dry completely for 5-6 hours.

Voila! Your stunning pearl case is ready to use.

We hope that you will be able to create some unique phone cases using these easy DIY techniques. Since you’re going to have a dandy phone now, be sure to install a phone tracker on your cell phone to keep evil hands off of it.

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The Power of Color in Branding


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Understanding the power of color in branding can be extremely beneficial to those devising marketing strategies for businesses both small and large. Color is primarily associated with aesthetics, and this on its own is already an important factor in branding. However, color impacts much more than cosmetics. It can also help brands establish their message, improve brand recognition, and even drive website conversions. In this post, we’ll focus on branding and go through some telling facts and figures related to the impact of color, its relevance regarding brand message and brand recognition.

 

Color matters and research focusing on its impact has unveiled that it actually matters quite a bit. Information compiled by Design Advisor highlights that a potential customer takes, on average, 90 seconds to assess a product; in that short time, color is said to account for between 62 and 90% of the decision to purchase or not.

 

In terms of specific products, the set of options available for purchase can heavily affect sales, as two-thirds of customers will not buy an appliance if it isn’t available in their preferred color. These figures give us an introductory picture of what’s at stake. Let’s move on to specific cases and explore different ways of using color.

Color and meaning

Color works as a metaphor and carries symbolic connotations. Think of all the times you’ve gone through color motifs in literature class or heard praise of a particular way in which a movie director constructed a color palette in their film.

 

Having said that, it’s worth noting that context matters. Different cultures think of certain colors in different ways, and individual memories and emotions also factor into interpretations. However, color psychology helps us understand the common ways in which color is interpreted and associated, as well as the type of feelings it can convey to the observer.

 

For instance, green is typically associated with nature and connotes feelings of growth and harmony. Notably, it is used by businesses that wish to establish an eco-friendly or ethical approach, and many food companies use it to help associate their product with healthy foods.

 

Black connotes elegance and authority, which is why brands such as Jaguar, Mont Blanc, and Yves Saint Laurent utilize it in their logos and general design strategies. Another common choice for businesses wishing to convey a sense of elegance and polish is white. White is more approachable, yet still associated with perfection, which helps brands such as Apple set themselves apart without alienating market segments.        

 

It’s good to keep in mind that although differences in preference between genders are not stark, men tend to prefer bolder colors and shades, while women tend to prefer soft colors and tints. Still, sky blue and green are most liked by both women and men, which makes them good options for unisex brands, in the markets where this makes sense.

 

Brand recognition and storytelling

Up until now, we discussed color and its meaning, with examples drawn mainly from logo designs. However, there is much more to it than this. As mentioned earlier, color accounts for up to 80% of a business’s brand recognition.

 

Brands rely on specific colors to establish their identity and ensure quick recognition by potential customers. For example, Facebook is blue, Netflix is red, and McDonald’s plays with a combination of red and yellow. The repeated use of certain colors in a strategic way establishes a connection between the color and a brand. Think of it this way: wouldn’t Facebook’s page look odd if its interface was a different color?

 

Many up and coming brands are testing impact and recognition factors by alternating the color they use in their ads and choosing the most effective one. Research indicates that the effectiveness of color in branding depends on how appropriate it is for the product being sold; in other words, whether the color used in the branding thematically “fits” the brand. Thus, it is key to think of a brand’s story and overall message, before choosing a color scheme to represent it. Heinz, for example, decided to change their scheme from red to green and experienced the largest sales increase in their history.

 

When utilized correctly, colors can be a powerful profit driving tool. Consumers are more likely to choose an easily recognizable brand, which means that increasing and improving a business’s presence through strategies mentioned above can lead to gaining loyal customers.

 

Final thoughts

In an increasingly competitive environment, businesses ranging from small corner shops to huge multinational corporations would be wise to dig deep into their chest of branding tools and use everything to their advantage. Color can act as one such successful tool for brands attempting to set themselves apart, increase the intensity of their brand message, or simply wishing to establish themselves as a recognized brand. Smart use of color is the way to go.

 

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Top 5 software to prototype amazing UI/UX


When communicating with clients, quality representation of our idea is very important. Client wants to see what your vision is, to have a clear picture of how it meets the demands of the market, and how it interacts with the users.

When choosing the right software to develop your prototype, you should consider which characteristics and features are essential to your work, which software can you easily adapt to and what fits your design process best.

A factor in choosing the right software is also your team, or better say if you are working within a team, as you would then require a software which you can share between yourselves. You would also need a program compatible with other design tools you already use, to avoid having to download loads of side programs for UI design.

Let's take a look at five best tools on the market in 2018:

 

Sketch

 

For those of you who are already used to Photoshop or Illustrator, Sketch is something you would easily adapt to. It is based on vectors, which ease the whole process of design, it is very intuitive and the simplicity of it helps you develop an interface super quickly.

One of its most popular features is nested symbols - the ability to add very simply pre-designed buttons, bubbles, widgets and even some more complex mechanisms. Great feature you can find useful is the ability to export your design into code, which enables easy implementation into, for example, web design.

 

 

Sketch is only available for Mac, comes with a free trial, and its full version can be purchased for $99.

 

InVision

 

A tool which integrates with Sketch, InVision is dominating the UI/UX market without any doubt. The greatest benefit coming from this amazing software is it's support to team work - within the program itself you can coordinate your project, manage tasks, follow the development and keep notes for the rest of your team.

 

 

This program is compatible with many other useful tools for project management, such as Trello, Slack and Dropbox. InVision will make your offer to the client way more impressive with the ability to offer guided tours, bringing them a presentation that will blow their minds away. Among companies which had their UI/UX prototypes developed using this tool are Twitter, LinkedIn and Uber, which gives us an excellent review of this software.

It is compatible for Mac and Windows users, it is free for one project, and price varies from $15 to $99 per month, depending on your needs.

 

Balsamiq

 

Balsamiq offers one of the easiest ways to create a mockup, dropping the elements on the board and moving them around. Everyone can master in using this amazing program. It is very useful for rough sketching of prototypes for fast delivery of your idea to the client.

 

 

It comes with a big library of elements (icons, images), enabling you to do a simple wireframe. This is not the program you would use to develop a complex prototype for an app, it is rather intended for static wireframes and for relatively new designers in the world of prototyping.

Available for Mac and Windows, comes with a 30-days free trial and the cost of the license is $89.

 

Origami

 

Developed by Facebook, this software offers you a possibility to easily design and test your idea. It allows you to import your designs from Photoshop and Sketch, where you can adapt them and make them animated and interactive.

Origami also enables you to export the elements of your prototype, send them to engineers and come step closer to your product. It is recommended when you are working with a contemporary interface and developing a modern and innovative idea.

By using an app Origami Live, you can explore your work directly on your devices in real time.

This program is also reserved for Mac users, while it is absolutely free to use.

 

Webflow

 

Webflow seems to have dominated the market as the most functional software for building the websites ever. The idea behind this incredible tool is for a designer to be able to construct a website without having to write the code.

Webflow operates similar to Photoshop, although it offers you the possibility to edit the code as well. It is great for web animation, interactive design and responsive web designs, and it also integrates Google Fonts. The final product of your work can be exported in HTML, CSS or JavaScript, but some might recommend getting the hosting with Webflow, as it is one of the fastest technologies on the market.

It is compatible with Windows and Mac, free for two projects, and from $16 to $35 per month for more projects.

 

 

If none of these top 5 programs work for you, some of our honorable mentions you can try are Framer, Adobe XD, Justinmind, Fluid UI, Axure, Principle, Atomic and Proto.io.

Explore these options for unlimited creativity in prototyping your design!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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How to shop for the dress which fits your body shape


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Being a woman has extraordinary benefits, although it often comes with an eternal dilemma of whether this is the right look for me, what colour make up matches my eyes, am I too fat for this dress and does my ass look big in this. In the world of design, we dedicate special attention to the shape of things, so why not make your own body a subject of interest and inspiration?

 

Fashion design is a well full of incredible insights about visual components of our lives, the world where clothing comes with its own philosophy. The key to save time on shopping and spend more time enjoying a spa treatment or working without pressure is to acknowledge and embrace all of your body curves.

 

Look at yourself in the mirror, explore the lines of your body and let the sexiness of it overwhelm you with confidence, creativity and inspiration. Discover more about your body type by asking yourself the following questions:

 

  1. Are my shoulders or bust broader than my overall body?

 

If so, then the suitable dress for you would be the one matching an inverted triangle body shape, where your upper body is broader than the lower part of the body.

 

The key for creating a balanced, hourglass body shape, is to wear an off-shoulder or v-neck dresses style, to draw attention to the hip section of the body.

 

Perfect choice for your would be A-line, Asymmetrical, Empire or carefully places details to the lower part of the dress, which helps the visual balance of your body curves.

 

  1. Are my hips or waistline broader than my bust?

 

If this is the case with you, then we are looking for a triangle or pear body shape styles, and dresses which fit this body type. To achieve the same hourglass figure, the attention should be brought from your hips to your upper busts area.

 

The suggested dress styles for you would be scoop neck, cold-shoulder or off-the-shoulder styles. It is also recommended that with these dresses you pick the neckline accessories, or that the dress had designed details on the upper part, to drag the attention up from your hips.

 

  1. Are my body curves distinctive, proportionately distributed?

 

If not, then your body doesn't have a clearly defined waistline, and your body type is either an oval apple or a straight banana body shape. The perfect dress you should wear creates the illusion of a defined waistline and achieves the hourglass effect.

 

Dresses you should pick are designed with belted or fitted waist, preferably A-line dress or Sheath dress.

 

Ready for your best online shopping experience ever?

 

Now that you know more about your body type, it's time to find that perfect dress! When shopping online, we have to pay special attention to the size chart. You should bare in mind that different brands and different stores have their own specific fitting size chart, which you should study carefully instead of shopping carelessly.

 

When shopping online, shop with a reputable online fashion boutique, such as Le Contour, place where you can find stunning dresses by emerging fashion designers. They offer a variety of clothing you can wear for both formal and non-formal occasions, dresses with a soul and of innovative designs.

 

Shop for the dresses you will love, the dresses that suit you, the dresses you will wear and not exhibit in your closet. Wear the dresses that describe you, highlight your personality, turn heads when you walk down the street.

 

Shop with Le Contour - fashion boutique with free worldwide delivery from Singapore. Discover more about them a reputable online fashion boutique, on Facebook or Instagram.

 

 

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5 Best Free Graphic Design Software Companies


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In this day and age, graphic design plays a very critical role in the success of a business, or lack thereof. Top-tier graphic design matters because it sends a message to customers, clients, and other individuals who could be of use to the enterprise. Moreover, graphic design sends a message about the brand itself.

 

There are a variety of psychological components associated with graphic design; these components can determine outside perception and much more. For these reasons, an awareness of the best and most up-to-date graphic design software is absolutely imperative.

 

Likewise, minimizing costs and fees are also vital practices to ensure the longevity of a business. Thankfully, with the use of high-quality and free graphic design software, businesses can thrive and take their endeavors to the next level.

 

Gravit Designer

As the name suggests, Gravit Designer is a design application which is effective and relatively easy to use. This particular software comes with various tools which are designed to craft high-quality imagery, tech engines, path graphs, blending fills, and more. Gravir Designer also comes with a Cloud service, thus permitting users to access the software regardless of their present location. There are no fees associated with Gravit Designer and the software can be used on ChromeOS, Mac OS, Linux, Windows, and Browser.

 

Krita

Krita is one of the best, free graphic design programs and primarily focuses on painting, animation, and editing. The software also comes with advanced drawing templates and aids; comic book artists are most likely to love and make the most of this design. Krita was furthermore created by artists for artists; this is readily apparent, given the features which Krita offers. Any business which requires high-quality graphic design or illustration will absolutely benefit from all that this particular software has to offer.

 

GIMP

Businesses which require the use of graphic design for imagery will become big fans of GIMP. This software is not only regularly updated and readily expandable, but it also comes with a variety of tools which users can customize in order to suit their preferences. Businesses can furthermore expand GIMP by using the proper plugins depending upon the device which they are operating on. This software also comes with next level layers, brushes, masks, and filters. Photo editors and graphic designers are guaranteed to have a ball with this software.

 

Blender

Blender is the ideal, free tool for graphic designers who are working to create 3-dimensional content. This software not only comes with a modest learning curve but also a supportable format and features which are easy to customize. While Blender’s interface may initially come off as daunting, it merely takes some getting used to. Individuals who opt to use Blender are presented with a plethora of options to simplify the experience and make the software work for them. Blender furthermore works well with rigging, modeling, animating, and rendering content. Blender users frequently employ the software during the creation of feature films, mini-films, and television shows.

 

Canva

Similarly to the preceding graphic design software, Canva is free of charge and ideal for the right individuals and businesses. This particular software specializes in allowing its users to communicate messages and share ideas. Canva allows for the creation of infographics, email headers, presentations, and more. The software furthermore comes along with a variety of images and vectors; individuals and businesses have the option of using these features or inserting their own forms of media. Canva users will also be delighted to discover myriad fonts, image icons, and photograph fillers.

 

A Final Word

Regardless of which graphic design software one chooses, understanding its importance in the world of business is absolutely paramount. In a nutshell, graphic design is a form of professional marketing. In many scenarios, graphic design has the power to determine whether or not a brand or enterprise succeeds or fails. The manner in which a business presents itself also speaks volumes and sends a general message of who they are and what they’re all about.  This software is great for smaller design projects but if you want to print large graphics like Styrene printing, you will need professional software.

 

While the top-tier graphic design will always matter in business, adhering to an appropriate budget, especially in the beginning phases, is equally as critical. Enterprises which fail to live within their financial means will not last for very long. Thankfully, each and every one of the above graphic design software programs are completely free of charge. Contrary to popular belief, businesses do not have to break the bank or go into debt as they engage in marketing. Free graphic design tools work just as effectively as their costlier counterparts, if not more so!

 

Happy designing!

Brandon Stapper is the Chief Executive Officer of Nonstop Signs & Print, a Los Angeles Printing Company.  At 20 years old, with no formal education and only a few hundred dollars, Stapper turned a $400 custom decal machine in a garage into a printing powerhouse. Nonstop Signs & Graphics has made the Forbes Fastest Growing Companies Award 4 years in a row and services 10,000 clients yearly.

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Stefan Saigmeister - The happy designer


If this is the first time you hear about Stefan, it is our pleasure to introduce you to this genius designer, artist, storyteller and your future work guru. Sagmeister is a New-York based artist and co-founder of the Sagmeister & Walsh creative agency in New York City.

 

https://bit.ly/2xRxSWQ

 

Stefan's life dream was to combine two of his passions - music and design. This led him to a journey of working on projects for Rolling Stones, Lou Reed, Jay Z and many other big names in the music industry. His designs of album covers are poetically responding to the music, his sensibility has made this work extraordinary, and his clients ultimately satisfied. He is a true example of a passionate artist who sees design as much more than his career and profession.

 

In fact, what is even more interesting than his work - is his work philosophy, the way he unlocks creativity and keeps his passion for design alive. As a Ted Talk speaker, he brings us his working model and tells us what truly inspires him in talks "Happiness by design", "Things I've learned in my life so far", "The power of time off" and "7 rules for making more happiness”.

 

https://bit.ly/2IjzH3v

 

In his talks, he reveals his point of view on how happiness is significantly different from the visualization of happiness, how the feeling of joy is connected to design and how design of objects can give us pleasure. If we look at things we enjoy the most, design and function of objects we use has an important role in how much we enjoy a certain activity. Visual happiness has been used lately in a cynical way, as showing happiness and awaking the experience of happiness are two completely different acts.

 

Saigmeister explores the relationship between design and happiness, and while learning new tools, ideas, techniques and inspiring quotes, he creates graphic design art pieces to give credits to these truths about him - sentences like "Money does not make me happy", "Worrying solves nothing", "Having guts always works out for me". He is presenting, from his own example, how the true inspiration for his work lies in his life experiences and the inner thoughts about life itself. These art pieces were created for clients, and while searching for inspiration to answer a task in his profession, he discovered that the answer was already hiding in his diaries and these ideas were waiting to be explored and turned into art and design.

 

His work is focused on record labels, but also magazines, culture facilities, while his collective of designers also exhibits their work in galleries, public spaces, projected videos in art spaces. His statement "Having a diary supports personal development" came out as something he's concluded about himself, and eventually it was presented to the world as an amazing combination of tools explored to create a film and animation, with purpose to share this idea. These statements sometimes end up on billboards, such as "Complaining is silly. Either act or forget." which was placed on a rooftop of their gallery in New York, and for the materials they choose to work with newsprint and stencils on the newsprint. As the sun was changing the color of the newsprint to yellow, they removed the stencil and shipped the print to Lisbon where they placed this work on a billboard. Three weeks later, the sunlight faded the sentence and the billboard turned to yellow completely.

 

https://bit.ly/2N7t19p

 

He is also an intriguing individual who created a documentary film about seeking his own happiness and fulfillment, titled "The happy designer". For this film they used natural elements in Bali, bananas, trees, animals and tree climbing, which made the design elements of the film much more interesting and different than everything you've seen so far. Behind this film lies a lot of research around the topic, which shows how much people's happiness depends on social interactions with other people and their loved ones.

 

The highlight of his work and philosophy is, without any doubt, the policy to take time off work for the entire year, every eight years. His studio shuts down for the year, while they experiment, relax, develop a creative lab of just letting their imagination grow and create stunning designs. He seeks this inspiration in nature, just as his film was created during his time off at Bali, and during this period they also built furniture for the studio, inspired by the wild nature as well as the culture and craft practices of Bali.

 

He claims that his sabbaticals are of high importance for his creative work, that taking time off unlocked the creative potential and enabled the time to meditate, read, explore, play and gather inspiration for the next eight years to follow. His book "Things I Have Learned in My Life So Far" is published and can be purchased online.

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Creative email marketing


If you are running a design company, or you are a freelancer company yourself, you surely have realized that you spend so much time on your email every day. Email communication is a very important part of professional life; it helps build a relationship with a client and maintaining that relationship.

 

 

Social media is knowledgeably important for your marketing strategy, it reaches your audience and enables a personal contact with your target group. Although, researches have shown that marketing via email has been much more effective in design, as email helps you build trust from the very beginning of your communication with the client.

Aside from being the most effective, it is also not taking almost any of your resources. You don't need much money for this kind of marketing! And the greatest benefit, for sure, is the opportunity to personalize your messages and really connect with the potential customers.

To make your email marketing strategy effective, your emails should have a call to action - invite people to open your website, purchase a service, place an order. Most useful ways to reach your audience via email and get an interaction with them is via newsletter and email surveys.

There are various online tools which help us bring our email strategy to life, such as Mail Chimp for example. Aside from making the creation of newsletters super easy, Mail Chimp also offers strong support for keeping track of the results of your marketing. Another familiar tool on the market is for sure Survey Monkey, easy and free software which helps you send out your surveys for your market research.

 

 

A new fish in the sea of email marketing, which we would love to share with you, is Survey Anyplace. Survey Anyplace is not just another survey creator. Survey Anyplace is for those who want to try something different, exciting and creative.

Surveys are important for your business to get a feedback and analyze your market - know how to improve your job. Surveys are necessary for you, but can also be a little too much for your audience and tiring at times. The Survey Anyplace knows this, which is why they are offering a much more interesting and fun way to communicate. What COLOURlovers would be happy to hear is that this app has some freaking cool design features; you can completely customize everything and fit it to your brand.

Their other features, such as new quality questions, incentive widgets, opportunities to create a quiz, possibility to integrate your social networks and share the management between your team, are some of the reasons why this new app got real popular real quick. We recommend you to check it out and give email marketing another chance to be a fun and playful way to keep your customers happy and coming back!

 

About the author

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The Ws And Hs Of Color In Logo Design


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The Ws And Hs Of Color In Logo Design

 

We can’t help but admire the beauty and excellence of a well-designed logo. It’s true. Step out into the market and search for a product. You’re probably going to end up choosing the one that has a nice logo, the one that describes what you feel, and understands what you want.

A logo design is a part of the brand building process, which either adds to the business success or downgrades it. It comprises several components, each of which highlight the prospects the business is able to reach via an identity. Though each logo design element may reserve its importance, what the color does for the logo design is what the logo design does for the business.

We humans are visual beings and depend on colors to guide the course of our life. When it comes to brands and businesses, colors impart a distinct visual identity to them, without losing their respective aura.

Want to learn why and how the colors work their way through a logo design? Consider this article your North Star because it’s going to elaborate on every questionable W and H regarding colors in logo design and shed light on the deep details that are easily missed out.

The article will first walk you through the whys and whats, after which we’ll be dealing with the hows of the logo design color scenario.

So, let’s begin.

The Ws

 

W # 1: What Does The Color Psychology Say About Colors In Logos?

 

Almost everyone knows that there is some psychology behind colors but not everyone knows that there is a latticework of numerous emotions and behaviors guided by the colors alone. Each color is limitless in its expression and can elicit responses varying from person to person. For instance, red is known for its passionate qualities, but the same red (when representing blood) can nauseate many.

Moreover, picking colors for your business’s logo isn’t as easy as a nursery rhyme. Our mind is a highly specialized machine that makes intricate color combinations with various factors, such as culture, context, and various instructions and shapes our perception with respect to our surroundings. Moreover, we tend to associate different feelings and emotions with colors over time.

Anyhow, color psychology today is neglected to a greater extent and is generalized to simplistic concepts. For instance, red is passionate, green is soothing, and blue is calming etc.

When we use colors in a logo, we need to be aware of how the human mind works with colors and the respective context. We must bear in mind what makes a logo a good logo and how color psychology comes into play when cementing a solid foundation for your business’s logo design. Let’s take a brief look at what messages color convey with their meanings.

 

  • Red: Ever wonder why the ‘DO NOT TOUCH’ button is always red? Because it triggers abrupt responses as well as feelings of excitement, passion, hunger, loudness, and anger. It also represents youth, modernity, and playfulness.
  • Orange: Like the fruit itself, it is an energetic color and gives off a springy vibe. It is also known as the color for invigoration and sets one apart from the crowd. The reason for its energy is the powerful blend of red and yellow – both the primary colors.
  • Yellow: Think sun, think yellow. It contains all the optimism, positivity, and the warmth that invites creative and imaginative thinking. It also is used as an indicator of prompt action without any edgy or aggressive intension.
  • Green: What do a farmer and a marketer have in common? They both think green. Green is a versatile color option that packs a fresh, nature punch. Though being a secondary color, it combines the soothing and positive properties of the parent colors.
  • Blue: Blue belongs to the cold color category for a reason. The water, the clear skies, and the glaciers – they all resonate that soothing, calming, and composing feeling. Brands use blue to assure trust and liability along with spirituality and divinity.
  • Purple: Purple was used primarily to symbolize royalty, power, mysticism, and magic. In today’s era, it is used to convey wisdom, courage, confidence, and creativity.
  • Pink: From the beginning of the modern world, pink has remained its distinct gender-based identity, but the shades and tints say a lot more than that. From rusty shades to youthful rose gold tints, it’s got it all.
  • Brown: A serious earthy tone that defines masculinity and rigidity. It isn’t considered much as a part of the modern color culture, but using it the right way can make you stand apart from the crowd.
  • Black: The slick, the modern, the forever young – black never leaves the limelight. It also exhibits modernity and luxuriousness.
  • White: The extreme opposite of black and quite economical, the absence of color makes you look more neutral and can work for anything.
  • Gray: It’s the middle road between black and white and combines the properties of both to indicate a mature, classy, and serious tone.

W # 2: What Impact Do The Colors Have With Their Meanings?

 

As we discussed earlier, colors can deviate from the semantics they’re known for. Why do we associate an attribute or emotion with one color? Do colors mean what they mean or do we give them our own meanings?

Since the brain is a 24/7 running machine, it contains several nodes dedicated to each color. Yes. Every. Single. Color. No matter how many colors you’re exposed to, your brain has the ability to modify those nodes. It’s Iike a color sequence where you keep adding attributes to each color based on your growing exposure and experience with that color.

For instance, a red car on the road may remind you of the pain you experienced when you were hit by a red car in your childhood. It probably isn’t the same car, but the stimulus is the color red that triggers the memory of pain you once associated with it.

You could see it from a different perspective as well. When you’d see red around food, you’d probably remember your favorite fast food brand. Seeing a red logo triggers hunger, so there’s another experience.

W # 3: What Differentiates The Colors From One Another?

 

Color psychology revolves around everything related to color. It isn’t just a ‘blue is calm, yellow is happy, and red is passion’ thing; it’s much more than that. Apart from the main themes, the colors are associated with, the experience, culture, context, and background play a crucial role in setting the overall tone for the color perception.

Your past experience complied with the cultural usage of color and the context determine the overall meaning of a color. Despite those facts, many brands might exceed beyond the generally accepted notion of color perception and set a different color standard suited to the business values and objectives.

W # 4: Why Are We Affected By Colors?

 

You must’ve learned by now that the color perception keeps getting regulated time by time. So, why does that color perception affect us? How do the colors get ingrained into our minds and what impact do they have on our actions?

The color control runs in the subconscious of your mind, like a background app in your smartphone. When you come across a color, your mind produces two kinds of reactions: Arousal and evaluation.

The best case of arousal reaction can be explained easily with red when linked to romantic interests. A cascade of biological reactions inside the body takes place and as a consequence, we experience an adrenalin rush and an increased heart rate. The higher the arousal, the higher are the chances of getting hurt.

However, the other reaction is linked to the evaluation or likeness pattern of color choice. People are attracted to colors that are bright and warm in nature. For instance, if you’re hungry and are going to choose between two food brands – one using red and the other using multiple colors – your color node associated with hunger becomes activated and overrides your senses and lets you choose the one that has a stronger connection and perspective integrated within the internode connection in your brain.

Both these activation processes are at work in the subconscious of every individual exposed to colors. This part of psychology works well when brands are deciding colors of their logos.

W # 5: Why Do Color Combinations Matter For A Logo?

 

They say that a color can stir some emotions in your memory. But there’s another thing to it. Colors are more than what they seem and in the case of brands, a specific goal can be achieved using appropriate colors. As we’ve mentioned before, your subconscious is in a constant process of running the color code and acting as an action incentive section; the colors in logos work in the same manner.

But it is important to render the key traits of your business as well as the perception of your customers. Colors, with all their relevance, are used to define your brand personality. However, they should address your brand characteristics. Before you jump at the color scheme, ask yourself these questions:

  • What are the key traits of my brand?
  • Which colors best represent those traits?
  • Which actions can those traits and colors provoke in the customers’ minds?
  • Are the brand characteristics appropriate to my audience?
  • Are my traits and color palette aligned with my target audience’s perceptions?

Once you’ve figured out how’s everything keeps getting linked, you will likely pinpoint the right color scheme for your logo design.

The Hs

We’ve got past the color psychology and how the whole color psychology works. Now, let’s narrow our path to discovering how colors contribute in defining a logo and how your brand value gets a distinguished presence – just by color alone.

H # 1: How To Choose The Perfect Color Scheme For Your Logo?

 

Depending on the type of your business, there are several ways via which you can choose the color scheme. Just know that it is not a random color choice, but a deeply ingrained one. Each color has its own hue, value, and saturation. You must see past the visual representation and think about the how your color scheme is going to connect your customers with your product.

The process starts by going through the color wheel which has variations of primary and secondary colors. For your convenience, divide the color wheel into two halves. One half contains warm colors, while the other contains cool colors. The arrangement of colors in the color wheel gives you the idea of appropriateness and a balanced color scheme.

Based on your business’s objective, you can make the following combinations.

  • Monochromatic: As the term indicates, different values of the same hues are combined to give a more balanced feel. They have the same temperature and are able to grab the attention in a smooth way.

 

  • Analogous: Analogous color schemes are made using adjacent colors, such as red and orange and blue and green. To make one of the hues pop out, you can adjust the values of these colors.

 

  • Triadic: Tri means three and this type of color scheme uses three colors placed at equal intervals from each other. For instance, you can use red, yellow, and blue or green, orange, and purple. This type of combination has high saturation and intensity since they balance the temperature as well as the contrast.

 

  • Complementary: The colors in this scheme type are located opposite each other, such as blue and orange, red and green, and yellow and purple. These have high intensity and a high visual effect. What makes this combination the most used is the versatility that it adds to your logo design and works well with dominant colors and the evenly distributed ones.

 

  • Split Complementary: This combination contains three colors: a complementary combination with an adjacent color on either side. For instance, if you’re pairing green with red, you’ll be using green with red and red-orange.

As fun as it sounds, creating a color scheme for yoeur logo requires skills, knowledge, and time. A good color scheme controls the saturation and contrast in your logo design. You can create unique combinations by using neutrals and the classic B&W.

When deciding between colors, make sure you’re choosing the not-too-vibrant or not-too-subtle combination. When in doubt, check out what color schemes your successful competitors are using. Combine some inspiration, knowledge, and your imagination to devise the perfect scheme.

 

H # 2: How Many Colors Can You Choose?

 

Now that you’ve learned what each color means and the ways of combining them, how can you determine the number of colors you can choose for your logo design? Of course, the choices are unlimited, but since there is a semantic meaning behind each color, the number of colors have a meaning to them too.

The number of colors depends on your product. Is it something with a utility purpose or does it correspond to luxury? If it’s a causal product that displays lightheartedness and playfulness, you can choose more colors. On the other hand, if your product has a serious nature and is targeted at a particular audience, then the fewer colors, the better it is.

Another thing that determines the number of colors is the amount of content you use in your logo. If your logo is laden with several design elements and redundant text, the colors will lose their power. But if there is too little content and too much color, it’s still going to pose a problem for you. Your design will also become overwhelming if you’re putting in too much content as well as colors in your logo.

However, the key here is to choose the colors that represent the major attributes of your business and set its tone.

 

H # 3: How To Associate Your Brand Value With Your Logo Color?

 

As discussed above, the colors must align with your business objectives. They should bring out those elements and maintain a sense of congruency with the product. For instance, choosing deeper hues of black and purple when used in logos of a luxury brand will improve brand association with its products and motives.

In addition, marketers experiment with different approaches as to how colors can communicate several messages by activating the color nodes. They bring psychology to play with multiple factors, such as evolution, environment, gender, and social norms etc.

Pay attention to what your audience thinks about the colors in your logo and what evokes them to take the action. Noting the minute but deep details can help you associate your brand values with the colors in your logo.

 

H # 3: How Can You Get A Professional Logo?

 

If you’re a designer, then the above concepts might come easily to you. As for the brands in other domains, they either try their luck or hire experts to deliver a fully-furnished logo for their business. However, for brands that cannot afford expensive logo design, DesignMantic offers the ultimate solution; it offers a complete range of logo designs that help you pinpoint your brand’s goals.

Designing with DesignMantic doesn’t require you to acquire prior experience or knowledge of logo design as it allows you to choose your desired logo design from a plethora of options and have it customized. What’s more, you can even create your own logo using DesignMantic’s AI-driven logo maker tool.

With an advanced tool like that, you can achieve a hassle-free professional logo design in no time.

Bottom Line

 

Now that everything’s said and done, the colors will never cease to rein our world. With all that you’ve learned about how the color system hardwired into our minds, the color psychology is best at play when exhibiting the brand messages.

Colors are one of the main communication sources that drive our senses. They make us feel whatever we’re oriented towards, which makes the underlying psychology a form of an interesting art. We learn to deliver messages without using verbal cues and that is also how the successful brands employ special color codes to drive their audience. At the end, it is hoped that this article has covered most of the Ws and Hs of the color in logo design and has contributed to your knowledge.

Author Bio:

 

Meet Evan! He’s a Digital Marketing pro who’s been proactively engaged with the cyberspace since 2008, focusing on design services, user interface planning, and branding with a never-ending list. He now leads content marketing efforts at DesignMantic. Plus, Evan’s also a design aficionado since he loves DIY design projects.

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