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Why Graphic Designers Should Also Be UX Designers


Graphic design focuses on making things visually beautiful, while UX design focuses on the experience of the design and how functional everything is for the user. Combining both types of design results in aesthetically pleasing designs that are high functioning.

The world changes rapidly in the modern age, and social media has a lot to do with how immediate people expect things to be. Trends show that more and more companies are offering things immediately, including healthcare video appointments 24/7 and chatbots that talk to customers on social media sites. Here are six reasons you should add UX design to your repertoire.

1. Increase Your Income

UX designers make more on average than non-UX designers. In the United States, a graphic designer's average salary is $41,000 and a UX designer's average salary is $74,000. Adding UX design to your abilities increases your income by more than $20,000 per year.

If you work for a company, then understanding user experience may put you up for promotions and raises you wouldn't receive without that knowledge. If you own your own design company, you'll be able to bring in clients specifically looking to up their game and increase the user-friendliness of their sites.

2. Decode Artificial Intelligence (AI)

More and more sites are integrating artificial intelligence (AI) or augmented reality (AR) to create an overall exciting experience for users. However, the technology is still new, so there are bound to be glitches along the way. A UX designer will naturally focus more on the way AI integrates with the site as a whole and how the user is able to navigate various features. What isn't working, and how can it be fixed?

3. Understand Type

Typefaces are super easy to find in the 21st century. There are around 60,000 font families, so designers can choose from any of those or create a font of their own. However, knowing there are plenty of fonts isn't enough. You need to understand the emotional impact different fonts have and the story they tell the viewer. There is a long history of choosing fonts, cutting out elements to lay out on a page and coming up with a design that has elements that all work together.

Even though the process is all computerized today, the same concepts of allowing white space for the eye and using the right combination of images and letters to create an overall story apply. To fully understand what font to use where, you must first understand the background of various fonts and typestyles. Once you know the history and where those styles were used in the past, it's easier to figure out how they fit in today's world.

4. Shift Your Focus

Designers tend to have an eye for detail and want everything to line up perfectly and every pixel of an image to be 100 percent in line. However, UX designers focus more on the overall experience and how everything functions. Learning to shift your focus from general design to UX design may be challenging at first, but can also be a nice break from the perfectionistic tendencies you may have developed from years of graphic design work.

It isn't that you shouldn't present a beautiful and well-designed product to your users, but your focus is less on finding the perfect shade of red and more on how the color you did choose affects your site's visitors. You may conduct some split testing to see which shade they relate best to. You'll do a lot more usability testing as a UX designer.

5. Force Yourself to Be Mobile Responsive

More and more people are using their smartphones to access the Internet. Mobile Internet traffic is now 51.2 percent of all online traffic. As a designer, you're likely aware that more people are accessing the website via mobile devices, but as a UX designer, you'll test how the site looks on those devices. Issues such as loading times become more important as a part of the overall design.

So, if you have the choice to use a big, expansive file of a beautiful image or reduce the file size and slightly sacrifice quality, as a UX designer, you choose the reduced file size that loads fast on the user's screen.

6. Hone Your Problem Solving Skills

Some experts feel that UX design is more about identifying and solving a problem than the design itself. The process of UX design begins with studying the user and seeing what is and isn't working for them. You then design a solution to that problem and build the website or make changes that solve the problem for the user.

An example of this might be an eCommerce site where users are abandoning the shopping cart before entering the details. The UX designer will study the exact point of abandonment. Is it when they're asked to share a phone number, for example? The use of heat maps helps show the place the user is before exiting the site.

Next, the UX designer might poll some of the customers who have abandoned carts and try to identify if it was the request for a phone number that prompted them to leave. Once you recognize the problem, the solution is merely a matter of testing different options, such as removing the phone number field.

7. Resources on UX Design

If you want to expand into UX design, there are many free courses or paid classes online or via a local community college.

  • Udemy – There are a wide range of both general and very specific topics in UX design at Udemy. Prices vary, but courses start at only $9.99 each. Some of the courses include "User Experience Fundamentals" and "Mobile App Design in Sketch 3: UX and UI Design from Scratch."
  • Gymnasium – This site offers a 100 percent free course called “UX Fundamentals.” Lessons includes how to identify users, using wireframes and prototypes and analyzing users.
  • Open2Study - Open2Study is a project of the Open Universities Australia (OUA) and is a college-level course offered online at no charge. You'll learn how to create positive experiences for website visitors. The site also offers accredited courses as well.

These are just a few of the free and inexpensive resources to get you started. Your local community college is also a good source for expanding your UX knowledge.

Expanding Into UX Design

Designers learn from studying other artists, creating new things and taking courses. Hone in on the functionality of design, how to make things usable and the overall framework on which a site is designed. With a little effort, you'll become a pro at UX design and be able to add this element to your designer resume, too.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.

 

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Free stock material for breathtaking videos


For everyone who communicates with their audience via social media, video content is shown to be amazing for getting your message across. If you are not a professional filmmaker or you don't have much time for shooting cool videos yourself, there is a number of website platforms where you can use the footage of your colleagues for free.

Videezy

One of the coolest platforms we'll recommend is Videezy - one of the largest base of stock videos you can use free of charge. They made it easy for you to discover what you like by searching the keywords or choosing the category of the video. They also offer their pre-made after effects templates for easy editing. These guys are perfect if, for example, you are creating a Thanksgiving / Christmas greeting video; something simple that you need done quickly.

 

 Ignite Motion

Ignite Motion is a web platform where you can find motion backgrounds for your video, for commercial use. Their community develops animated videos which are perfect for presentations in the sphere of technology, science, ecology, etc.

 

where to find free creative commons video

 

Motion Elements

Another safe space for discovering animated videos is Motion Elements, where you can find variety of videos, but also images, GIFs and audio clips. They require a tag back to their website if you are using their content, but they also offer exclusive videos which you can purchase. They add new stock clips every week.

 

Production Crate

For example, Production Crate functions in a way that they require you to make an account, in order to use their content. Free accounts are allowed to download five videos per day, while besides videos the website gives you access to some special effects, templates and audio for editing. They ask you to link your video back to them, although legally they don't specify this.

 

Motion Backgrounds

Unlike Production Crate, Motion Backgrounds gives you full access to all of their background stock videos, where you can download as many as you want and they will not ask you for any credits, so this can relax most of us.

 

Stock Footage 4 Free

Stock Footage 4 Free, as the name says it, leads you to number of free stock videos which you can use commercially. They would also ask you to create an account, but there are no obligations which come with it. They add new content several times a week and sort it under various categories for simple search.

 

Fancy Footage Club

One of the websites that is no longer operating is Fancy Footage Club, which retired leaving a storage full of free stock videos for downloading. Their database is still open for use, although their terms of use are no longer existing, so the question of licensing is not quite transparent.

 

free stock video

 

Clip Canvas

Clip Canvas offers a couple of hundred free stock footage, and a lot more available for purchase. For their videos you will not have to sign anyone.

 

Open Footage

Somewhat different model of management is created by Open Footage, which allows you to download lower quality of videos for free, while high resolution is only available for buyers. They are licensed under Creative Commons licenses, which is a type of copyright license to allow the content to be distributed under certain terms free of charge.

 

Videvo

One of more famous websites for stock footage is Videvo, which lets you use their content while asking you to give them a thumbs up on social media. They also have three different types of licencing, which you should read carefully to avoid confusion on which content is which.

 

Pixabay and  Pexels Videos 

Even though Pixabay is famous for their stock of photography, they also offer a large database of free stock videos. And just like Pixabay, Pexels Videos are a big resource of free images and videos. Both of these platforms are licensed under Creative Commons licenses.

 

Cute Stock FootageMotion Places and  Vidsplay

We've listed some trustworthy websites where you can discover and download for free, footage for your commercial video - marketing campaign, presentation, website promotion. Some honorable mentions to this list would be Cute Stock Footage, which require credit to their website, Motion Places, where you would need to subscribe to download videos, and Vidsplay, thw website offering you vectors, images, videos, templates, mockups and much more, while in return you would be asked to credit their website when using their material.

 

We have discovered that some of these websites give you absolute freedom to how you choose to use their materials, while other as you to subscribe, create an account or purchase higher quality video. Some of the best known websites choose to use A Creative Commons license, which regulates the way someone uses the content, even if it's for free. There are different types of licenses and a set of rules which apply under these regulations. However, since this is a wide and complex topic, we will explore more about Creative Commons license in our next blog post.

 

Stay tuned to colourlovers.com!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The science of colors


Did you know that human eye can recognize more shades of green than any other color?

Having in mind that forest was our natural habitat since Homo Sapiens started walking the Earth, this makes a lot of sense. In fact, throughout evolution, man’s survival was depending on our vision and sensitivity to colors – blue, trustworthy and calm, color of the sea reflecting the sky. Yellow, friendly and joyful, color of the Sun which lights every new day. Red, passionate and dangerous, color of the fire.

 

van colored yellow

 

After a history of relying on colors to evoke our instincts, nowadays, deep in civilization and the digital era, our brain still uses the power of colors for communication and signalization. Every child using dozen of different markers to paint a picture, knows that colors are a way of expressing feelings and reflecting the world around us.

Now, surely, we no longer live in the forest, and today we might primarily associate use of colors with something artistic. But how can we use colors today , what is their importance in technology and where is their place in modern communication?
The reality is that, as a modern society centralized in metropolis, colorful and shiny advertisement is something we can’t escape. We live in the time of consumerism and competition, where digital marketing is sending signals to our brain everyday, influencing our decisions on every level – what we eat, which toilet paper we use, how we paint our living room.

 

red roses next to closed window

 

And for every one of those brands we decide to like – science plays a big role in that liking. With every shade of every color a logo or an advert uses, a certain emotion, thought, association is evoked, we are inspired to trust them, to remember them, talk about them and buy that special product.

Further more, now that we know how exactly we connect feelings to certain colors, we can use that knowledge in our everyday life. Wouldn’t it be cool if we tricked our brain to be more productive in our office by choosing the right colors at our desk? Just like that, we could paint our bedroom in a way that would help us be more relaxed after a hard day’s work.

Make every moment of your life even more special by discovering all about colors around you!

It’s not Feng Shui, it’s science.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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3 Ways to Perfect your Website Design Colors


Let’s face it!

 There is a lot more to colors than meets the eye. If anything, 85% of the shoppers base their product purchase decisions on product color. And, as it turns out, some of the world’s top-notch brands are very particular about their color choices, whether it’s Coca-Cola with its fiery fire-engine red or Pepsi’s with its predominant blue.

In fact, if you look at their logos, you will see that both these companies have interestingly used their choicest colors to stand out and build their brand identity.

As per a research, “Color increases brand recognition by 80 percent.”

The point is: Big companies don’t simply wing it when it comes to choosing colors for their websites or products. Conversely, they are strategically chosen because colors, powered by different attributes, attract shoppers to the product or site. Not to mention, colors alter consumer behavior well.

Now, with the internet providing a level-playing field to all, not just big brands, every small and big website are significantly focussing on getting their websites colored in a correct way.

However, here’s the rub:

There are no fewer than 10 million colors that a human eye can witnesses.  I repeat 10 million colors.

So, with a million colors swarming before the eyes, I daresay picking and choosing that one right color, to form the base of your website, is not an easy job.

And, mind you, you cannot simply wing it as there’s so much at stake...among others, your website’s bounce rate, conversions and more depend on colors.

I know what you are thinking now:

How to pick the starting color (dominant color) for your website with so many to choose from?

Here, I walk you through simple tips and tricks on choosing the starting color for your website. 

#a. First off, make the most of what you already have. That is, use the color of the existing logo as your starting color.

Never mind competitor’s colors. In fact, you need to delete competitors’ colors from all your color schemes.

#b. Look at your target audience. The website color of an IT company will be diametrically opposite to that of a real estate company.  So, it’s paramount to think about the users who will be using the site and the kind of emotions you want them to go through while browsing your site. Should they be excited, serious and so on?

#c. Think of the words you frequently use in your conversations with regards to your brand. See, if you can connect those words with any of the colors.

Finally, stay away from stereotypes. If the website is meant for bridal wear, look beyond the white and cream shades. Because it is said that clichés tend to undermine your credibility.

Some of the colors you can start experimenting with include red, green, blue, pink, yellow, and so on.  For more ideas on website design and colors, consult top web design companies.

Now, let me elaborate in detail the above-mentioned three points for selecting the starting color of your website.  

  1. Let the Starting Color Flow from your Logo

Remember: The starting color of your website will be your brand color, maybe forever. So, choose something that your brand invariably associates with. A color that your audience fancies the moment they think of you and even nudges them to check your site.

Like, I mentioned before, the moment you think of Coca-Cola, nothing but a conflagration of fiery red floods your sights. If you think about it for a moment, you will realize that Coca-Cola’s starting color (popularly referred to as the dominant color) stems from its logo.

So, if you are finding it difficult to arrive at the starting color of your website, don’t worry and do just one thing: Go by the logo color.

Again, if this seems difficult for you, you can go by the other methods as well:

  1. Go by your Website’s User Demographic

If the logo thing doesn’t help, simply take a break from your web designing activities and reflect on your brand and the kind of customers you want to linger on your site.

Should they be a really young crowd? Or should you be targeting highly sophisticated ones with huge disposal incomes? Or should they be gender-specific - geared toward male or female? Or should you focus on a specific age group?

Also, what sort of emotions you want them to experience while seeing your site?

You need to find answers to all these and more, before narrowing down the starting color of your website.

You can also take cues from other websites and see what they are doing. Most often, sites tend to play safe and go by conventions. For instance, if you check an organic product site, subtle colors like light green, light blue and occur yellow are commonplace over bold colors like red, purple and black.

In short, consider the emotions and personality of your target audience before deciding the starting color of your website.

When it comes to gender, for instance, if your website focuses only on women, might as well go by their favorite color:

As you can see from the above images, blue is liked both by men and women. So, it’s one of the safest bets as far as your website color goes.

No wonder, most-visited social media sites like Facebook and Twitter use blue prominently in their logos and campaigns. But then, there’s nothing like one-size-fits-all in terms of a website color. It chiefly depends on the feelings you want to convey to your visitors.

  1. Connect Brand Associated Words with Colors

Think of the words you frequently relate your brand with. Then connect these words with various available colors.

Check out this color emotion guide to nail down the starting color of your website.

 

Tips to use the starting color on your website

There’s a general rule of thumb to follow when it comes to using starting colors:  

Use them only in specific spaces where you want your visitors to pay attention.

# Phone numbers

# Contact forms

# Signing up of a newsletter

Basically, starting color is supposed to be used in those spaces that need to pop out.

#2.  Choose Accent (Complementary) Colors

Once you have nailed down the starting color of your website, finding complementary or accent colors will become easier. However, as the name suggests, they are complementary colors and should not to be widely used in websites. So, use them only in your call to action buttons, quotes, subtitles, information boxes and more. These colors help highlight the attention-worthy parts of your website.

However, here’s the rub: Blending various colors is not easy if you haven’t understood the color theory well. And, who knows, you may have to go through several trials and errors, before arriving at your perfect accent colors.

Thankfully, there are color matching tools that help you decide. And these tools include Adobe Color CC tool and Paletton.

Tips to use complementary colors on your website

Accent colors are primarily used for highlighting secondary information on your web pages.  The content, though not important, has to stand out. Nonetheless, there’s a limit to using accent colors, max 1 or 2. If you plan to use many accent colors, it might create several focal points which might confuse the visitors.

#3. Choose your Background Color

Your website visitors should feel at home while browsing your site. So, bold colors most likely will have an opposite effect on them. And, even blase background could prove to be a bad choice as your audience might overlook the crucial points you want them to focus on.

But then, it’s also nice to choose your colors depending on your industry you belong to. For instance, if your brand is into cosmetics, you might enjoy a free hand in terms of choosing your colors. You can either experiment with either with subtle colors or opt for alternative bold colors. Bold colors like red are known to drive visitors in colossal numbers.

Tips to use background color on your website

# If you are running a content heavy website or an eCommerce website, keep your background neutral or use shades of white. This is because the focus should be on the content of the site. And a white background might just draw more eyeballs to your content.

# For a corporate website, you can try you using less intense shades of your starting color. Bold colors might overpower the other key elements of the site. The background color should stay in the background. It shouldn’t overwhelm the visitors.

# For sites that are into fashion, beauty, restaurant, and other similar industries, you are free to experiment with most of the colors. There is no actual rule of thumb to follow as to what background image or colors are ideal for creative sites. For all I know, you can use all the colors of VIBGYOR or create magic using black and other bolder looking colors. The only point that you need to bear in mind is that your color shouldn’t overpower the text.  Content should invariably be the king of your website. To ensure balance between colors and content, speak to the top content marketing agencies, directly.

Putting it all together

By now you know that you can’t simply wing it when it comes to website colors. You need to go by your audience tastes and liking, because that’s only the way to establish connections with your audience. More importantly, your accent colors should be carefully chosen and not randomly applied.

Follow the above 3 steps to create a beautiful color coordinated website. Also, don’t forget to use color combination tools if you are still a novice in terms of selecting complementary colors.

But then, always remember, colors shouldn’t overshadow the content. Never ever.

How do you choose the starting color of your website or product? Go ahead! Share your experiences below.

Author Bio: This is Jennifer Warren, a Content Consultant with GoodFirms, a review and research platform for eCommerce development companies, digital marketing companies among many others.  I enjoy humanizing technology through inspirational content, devouring best sellers, watching war movies, and running behind my sunshine sons.

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Ready to get Colorized?


What is fresh and crispy on the market and saves the day for every web designer ever? We are happy to present a brand new version of Colorizer - a tool developed by Paletton, a trending designers company with a set goal to make your work even more enjoyable.

 

What is Colorizer?

 

Colorizer is a widget for your webpage, ready to fancy up your site, making it super easy to combine colors and create the perfect palette for your online presentation. By knowing basics of HTML, CSS and Javascript, you can simply add the Paletton Live Colorizer code to your website, and let it generate shades of the color you choose, or custom create your palette for your web design.

 

This awesome widget is led by the idea that your website users can colorize their own table, template, flyer or graphic design, developing an interactive platform for your site visitors. The developers are encouraging you to get the version you like, and play with many features and possibilities this code is offering.

 

What Colorizer actually does for you is letting you implement the Paletton application (Color Scheme Designer) and share it with your target group. This means that everyone will be able to, very easily, create his/her own palette with the help of Paletton, and enjoy your website through exploring this feature. The users can simply preview the results and apply or cancel their design if they choose.

 

paletton

 

What Paletton also made sure of is that you are given step - by -step instructions on how to "install" this widget, or how to attach the code in your website. The knowledge of coding you need is very basic, and here you can find the guide for starting your colorized adventure, or links to try the demo versions.

 

Colorizer is currently developing its beta version, available for you to test it and play with the possibilities online. They have so far developed three versions of Live Colorizer and you can choose the one which suits your preferences, although we can say with certainty that this company won't stop surprising us with innovations and awesome ideas to develop their apps further.

 

Are you ready to begin your own Paletton road trip? Enjoy playing and exploring many options Colorizer is offering for you, and spread the joy with your readers and customers!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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7 Reasons Why Arts in Education Is so Important for Kids


7 Reasons Why Arts in Education Is so Important for Kids

The importance of art in the education of the child

Unlike past years, modern children learn a lot through visual effects. From an early age, children are exposed to computers, tablets, and smartphones, and they acquire knowledge using the touch screen faster than they begin to speak. That is why art is a very significant factor in the development of a child. It teaches children how to interpret, criticize and use the visual information they perceive, and to form their own opinions and feelings in relation to certain phenomena in life. I hope this article can help with research summary to those people who choose this topic for their diploma.

Art can be a great occasion and a great tool for parents to communicate with their children. Parents do everything that is good for the family, whether it encourages their children to engage in certain arts and crafts at home, and simply join them, or approach the art, showing masterpieces of famous or lesser-known artists.

Whether you understand it or not, you are surrounded by various forms of art. It can be a sculpture, painting, photography, or something that you completely depend on, but don’t consider art. In addition, beautifully decorated towels, beautifully embroidered pillowcases or bedspreads, even interesting lamps in the corners of rooms represent art as well.

It is recommended and even necessary to introduce children to art from birth. At preschool age, they are most susceptible to various types of art. It is that stage of development where it is important to begin to shape the child’s love of classical art.

During primary school, students often encounter great works of art, creative tasks, theaters, museums, and exhibitions during the lesson process. However, with the transition of children to the middle classes, the importance of creative and spiritual development goes into the background. This is where the need for additional education arises. One of the types of institutions of additional education is an art school.

 

Art plays a huge role in the development of a kid and society. Being an artistic reflection of reality, it has a strong influence on the development of a person, forms feelings, thoughts, morality and life principles. The introduction of a child to art is simply necessary; it is especially important in our time. Today more and more students enjoy art in education and write PhD dissertation about effect of art on educational process.

Art exists from the moment when the human race began, and therefore there is no need to point out its importance in various aspects. And, as Leo Tolstoy once remarked: “Art is human activity, consisting in the fact that one person transmits to others the feelings he experiences, and other people become infected with these feelings and experience them.” Art teaches us how to empathize.

As a result, here are 7 Reasons why arts in education is so important for kids:

  1. Being able to appreciate art, a person gets the opportunity to develop: to pursue creativity, to put up with diversity, to achieve emotional balance. Kids find it easier to learn and acquire knowledge by studying art.
  2. Art enhances the learning process. Systems in art, which include our integrated sensory, cognitive, emotional and motor abilities, are, in fact, the driving force of all other training.

3.Children who are engaged in art, no matter whether they are trying to create something or simply appreciate art from afar, tend to work better in other academic subjects.

  1. Art reduces the exclusion of students, increases attendance, develops the best players of the team, fosters a love of learning and many others.
  2. Art in education can improve kids’ school performance.
  3. Art will increase the self-esteem of children, as they will learn what it means to be an individual (for example, artists, musicians, or painters), as well as what it means to belong to a particular community.
  4. It makes your child feel happy and free because you have chosen to decorate your living space exactly as you did for a reason. In addition, art makes kids calm and relaxed, and also fills them with enthusiasm and inspires them to complete various tasks at home or at school.

 

How to teach children art?

The museum can help students come into contact with some of the greatest works of one of the greatest painters and sculptors of all time. This will help them to expand their experience and understanding of art. In addition, it will give them the opportunity to connect the past, present, and future, to compare and learn a lesson.

Fortunately, even if you do not have the opportunity to visit a gallery or do not want to invest in an artistic activity or art, there is an alternative that can be very useful - download any of the art applications and learn how to evaluate art while listening to good music. This will help your kids to improve the studying process.

For example, using the Leonardo da Vinci Virtual Museum application, both children and parents can enjoy his famous works of art, carefully checking every picture to the smallest detail, as it is available in high resolution. In addition, they can learn some things about Da Vinci, as the application includes his biography. In addition, each picture contains a title and explains what has inspired the author to draw it. It must be admitted that this can be very educational, as it teaches children about the time in the past, when life was different, and when people were striving for different things. This can teach them to appreciate the history, as well as the “customs and way of life” of other people.

Summing up, art helps a person to become better, as it teaches children analytical thinking, teamwork, and creativity. These are lifetime characteristics that can be applied in all areas of study or work.

 

Annabel Kuper graduated Harvard Business School and studied many executive education programs. She is a business strategic expert by day and thesis writing fanatic by night, writing all sorts of great content and expert writer for popular magazines

 

 

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Top 5 reasons why the color yellow should be part of your wardrobe


Hi there!

 

One of the reasons why you spend time on ColorLovers is because you love colors, all about them. Today, we want to share five reasons why we absolutely adore the yellow color in our closet, at all times.

 

1. It will totally light up your day

 

You don't need to understand the color theory to agree with this. Yellow is the kind of color that makes us feel good, it will make other people feel comfortable and pleasant in your company, which makes it perfect for a job interview, but also for a birthday party.

 

wear yellow

 

2. It is perfect for all seasons

 

Yellow can be your summer color - bright, cheery and delicious; but it can just as much be this autumn's number one in your closet. Whether you combine it with a flower-based pashmina or a warm dark red scarf, it will be your first choice for the whole season.

3. Ideal for matching

 

This color is offering a great solution for combining your plane clothes which occupy your wardrobe. Whether it's a darker shade of yellow or not, this color can go with the dozen shades of gray you have in your palette. It will break the monotony and refresh your style completely.

african lady wears yellow dress

 

4. It will never go out of style

 

We all know what it is like when there is a sudden mania drawn by a certain color. Black might be the new black, but yellow never truly left the spotlight. Yellow goes with a positive, optimistic attitude and fits your smile. You will always want to shine it out at the happiest hour, or have it make your gloomy day. Your environment won't stop loving it on you either, along with the optimism.

 

5. You will have your everyday combination

 

Yellow top is for your upper body what jeans are for your bottom. And it doesn't come as a surprise that two of these match like lemon and juicer. With these outfits you can be both the girl next door and a top model that just came down for a cat walk around the block.

 

white lady wears yellow dress

 

Be an absolute diva every single day by implementing few simple yellow pieces to your wardrobe! Show the world your inner glow!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Paletton - Color Theory Live


Remember everything you had to learn about color theory so far? Now you can finally sit back and relax, stop thinking about which shades work well together and which don't, because one app knows it all and works for you!

 

Paletton started off as Color Schemes in 2002, and it has been evolving through Color Scheme Designer, only to finally become what it is today - one app for optimizing your designer capacity by resolving all your doubts on adequate palettes. It was originally developed by Petr Staníček ("Pixy"), a Czech UI/UX designer, with the intention to be used by other designers. Petr is a designer, analyst and consultant, whose useful books on design can be found online, on his webpage.

 

The application allows you to mix and combine the shades for a perfectly packed palette from the spectrum. You can create palettes using one color (monochromatic), three colors (adjacent or triad), four colors (tetrad), or free style combination using as many colors as you desire. You can extract your palette by reading it's RGB from the website, and insert it straight into your design.

 

colorizer

 

Developed by Paletton

Even though we are super amazed by this cool software, this is far from everything that Paletton has to offer. Along with this color loving website, they have developed a widget called Colorizer - a simple peace of code you add to your website for every user to see and adapt the website palette as they find it most interesting. In the sea of tools developed every day in design world, Paletton Live Colorizer in its current beta version is a new, refreshing appearance, especially for web design. It offers a unique, interactive user experience, keeping your audience engaged and enjoying.

 

But, that's not all! Maybe you've heard of Colorpedia - a Wikipedia spin-off dedicated to all you can learn about colors, color blindness, color theory, complementary color scheme, color space and many many more. It is a developing trend, getting richer with information every day, for all of us who love exploring what we love in the color universe, learning new fun facts and useful skills.

 

Palette engine also allows you features such as presets and randomized palettes, and at this stage they also scheduled a mobile app for their users. Learning about new versions of Colorizer and Colorpedia developed by Paletton, we certainly could not keep this treasure discovery to ourselves! We can now say, without a doubt, that Paletton is something every designer will implement in its set of tools, and we are looking forward to many more features this talented team will develop! We wish you a lot of fun while playing with these fancy apps.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The use of vibrant colors


Since we started hanging out on COLOURlovers, we talked about some colors more than others - the cultural identity of red, the appearance of blue in nature, an amazing combo of blue and yellow in many various examples. Today, we would like to explore our community's opinion on vibrant colors, what a vibrant color is and how to make any color look more alive. In this article, we are looking at most vibrant colors and how to make the best out of them in real life.

 

 

The first lesson we learned within this research is that the vibrancy of colors depends a lot on the type of paint/ink we use. When using ink, we can get the vibrancy of each color if we make it fluorescent. Among fluorescent colors, the color that stands out by how easy it is to recognize and spot, is most certainly orange, right next to canary yellow. The vibrancy of the colors gets increased by the UV part of the light, and in addition, you can combine it with black, or a complementary color.

On the other hand, if you take yellow or orange as a background, that would increase the vibrancy of other fluorescent colors - lime green, blue or pink. This combination of colors for increased vibrancy effects is telling us that the vibrancy isn't about the color itself, but mainly about how we perceive a certain image. An optical illusion is using this effect frequently, as the vibrancy of every color can be much higher than usual if they are at their maximum vividness (highest chroma form), combined with their complementary color.

Besides orange and yellow, a very interesting combination of colors is red with a green background. This composition creates a visual effect of the red object vibrating on a green screen, which confuses eye nerves that are reading this information.

Additional vibrancy effect can be achieved if we use the right composition of the objects in a design. If we lay red strips next to the green ones, the effect of vibrating image will be even stronger. Same goes for fluorescent color strips in between the strips of its complementary color.

Along with understanding the visual opacity and vividness of a color, to provide this striking impulse in an eye of a viewer we should also keep into consideration the right combination of colors and presence of UV / daylight in the image presentation. Even though this interesting phenomenon is often used in the optical art, it can be a valuable tool in adds (online, billboards, posters) design for attracting your audience.

What is your experience with vibrant colors? Do you have a favorite one? Tell us in the comment section below.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

Grids & layouts


Layouts are there to keep us organized, mark where the elements should go, and bring the whole design together to a structure which looks good to the eye. Besides easing your life, layouts and grids can be used to create a unique personal design style, something that will have you stand out and become instantly recognizable.

 

When setting up the margins, integrating modules into columns and deciding on the size of the gutter, most designers use a snap-to-grid tool, which helps to see if your object is lining up with other objects in the design.

 

 

When designing a layout grid, you can either listen to symmetry, or go for asymmetric design. Symmetric design is always centered and columns are the same size, while the margins are equal to each other, so this is usually a safe way to go. If you are going for asymmetric design, then there are also some rules of balance which should be followed.

 

In developing the composition of your design, you would want to pay attention to the Golden Ratio, as it has been the alpha and omega for aesthetics since we know it. Another rule, very useful for both column layout and landscape, is dividing your design into nine equal blocks with four lines that intersect. The main object of your design should be placed at these meeting points where the lines come together.

 

If you are designing a publication, another example where layouts come very useful is to use them to adapt your pages to the bound of the book/paper, so you can make sure that by bounding the pages you don't loose any details from your design.

 

 

Why are grids essential for visual communication is best shown on Instagram nowadays. Users have been creating different layouts for their entire profile. They have been telling stories row by row, sometimes also themed by colors, creating a rainbow effect on their profile page. They've also been publishing content to create columns of photos and texts.

 

Even the margins play their role in designer's Instagram page. Content with borders makes a profile much easier to explore, so this segregation has definitely been revolutionary in social media. More complex style of a profile would be a collage - when your photos overlap, and here the margins play big roles, as what makes this profile beautiful is the composition and balance between images.

 

As we said in the first paragraph, layouts can be useful for creating your brand. If you decide to stick to your signature layout, social media is your absolute sidekick.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

Read the full post

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