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3-colour scheme for FSBO real estate


zetaprint…
zetaprints wrote:
4 Jan, 2008
One of our users started an interesting project for real estate industry under http://DesignsThatSell.biz. I want to see where this will take him, but looks like he is up for a good start and the idea has legs.
We had a long argument about the colour scheme for his For Sale By Owner Yard Signs (http://zetaprints.com/FSBO-Yard-Signs). He tried many combinations and now the colour scheme is completely messed up.
I wonder what would be a good colour choice for a yard sign that:
- stands out in an urban landscape
- does not copy already popular brands (cent21, remax, etc.)

On the other hand, there is no such a thing as a universal landscape. The brick walls of Boston buildings look completely different from green lush suburbia in CA.

PureForm
PureForm wrote:
4 Jan, 2008
The red and yellow are really off putting ... I think some blues and greens would work well for that. When I was in real estate my signs had a palette like this:

For Sale by Owner

Though, I'm not sure if these colors are used by anyone in the residential field. You could use the green and blue for accent colors and the white and black for text / borders.

manekinek…
manekineko wrote:
5 Jan, 2008
I'd agree w/ PureForm on this one, his palette looks right. And boy that red and yellow business has got to go

zetaprint…
zetaprints wrote:
5 Jan, 2008
Thanx PureForm. Something along these lines should work.
Manekineko, the red and yellow was my idea, which in hind sight was stupid. The designer told me so, but I insisted :-)

Actually, we were driving past a few signs here and just paid a bit more attention to colours.
ReMax red-white-black-blue (http://zetaprints.com/ReMax-Yard-Signs/) and the most visible, but they look so last century.

ReMax

Century21 black/yellow looks thick and heavy.

Personally, I like red-yellow-black of L.J.Hooker
L.J.Hooker



manekinek…
manekineko wrote:
5 Jan, 2008
doh didn't mean to burn you on your color choices ;)

here's a few to consider, add white to any of them:

Worker Fashion

Riskware

Beneficial

Lobster Corporate


DesignsTh…
7 Jan, 2008
I'm the designer with "DesignsThatSell.biz" and I'm making printing
templates for all kinds of purposes in the real estate market. From
"FOR SALE" yard signs and "OPEN HOME" arrows to magazine ads, business
cards, flyers etc.

For Sale By Owner Template Catalog

The idea is to have free online catalogs with a bunch of designs where
people can log in, change all the text in the template to their own
needs and download a printable PDF file. But that's just it, they are
only able to change the text and upload their images of the property
or their own photo, they can't change the colors in the template. Now,
if they just want a familiar brand like ReMax or Century21 the palette
is static.

ReMax Template Catalog

Century21 Template Catalog

But, if they are independent real-estate agents or the owners of the
property themselves, than I have to give them lots to choose from.
Therefore I decided to make a few different palettes for each FSBO
template so that everyone can find their own "look". That's where you
guys come in. I used some palettes that I found here and I made a
couple of my own. I hope I came up with a spectrum that is modern
enough and that people will like.

Beneficial

For Sale by Owner

BluePastel

Strong

Green Pastel



What do you think?

manekinek…
manekineko wrote:
8 Jan, 2008
Honestly I'd make sure that each major color group is represented with 1 or 2 palettes - reds, blues, yellows, oranges, etc. Then give them a bold version and a muted version of each.

I say this because people are funny and will get an itch for combos that are represented in their own real estate markets - in my town the biggest companies of this sort use either Gold and Green or Red and White and it's bound to vary by region

anyway just a thought :)

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