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Breast Cancer Awareness: Using the Color of Cause in Business

Breast Cancer Awareness: Using the Color of Cause in Business


Millions of pink Breast Cancer products get ready to take October by storm. The colors of awareness are popping up everywhere by any number of businesses large and small…

“Buy this pink product and all proceeds will be donated to breast cancer.”

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photos by me | The Human Bean donates all proceeds to the local hospitals on a certain day in October.

This might be one of the most successful marketing ploys of the twentieth-century. Why? Because people don’t mind contributing when they feel like they are getting something out of showing their support.

Take a look at the average consumer, who generally does not have or want to spend the extra cash to simply donate. Now they can donate and get something in return. Wouldn’t you much rather spend $8.00 on a pink water bottle than donate $8.00 directly to a charity? I am going to buy a water bottle anyway.

Embrace Activism Products specifically designed around Breast Cancer

The sheer number of charities asking for donations can be daunting. How do you pick one if you don’t necessarily have a sentimental reason to go with one or the other?

Being an average person and general consumer of every day products, I have no personal reasons to choose to financially support a cause. So unless someone asks me to donate I most likely wouldn’t think to donate if it wasn’t right in my face when I go to the store. But, since I’m there, I might as well buy the loaf of bread with the pink ribbon graphic promising to donate for me. I feel good about supporting a cause and I get my loaf of bread, everyone wins.

Simple Methods, Big Impact

A couple basic cause-based advertising models…

Spare Change: Asking customers if they would like to round up their purchases to donate the extra change to a certain cause or charity. Normally something at a grocery store, but you could use this on a smaller scale in almost any type of situation.

Color it Pink or add a Pink Ribbon: This is the biggest marketing scheme we see on a daily basis. Companies small and large use this method to generate awareness for their brand, products and the cause (of course). Pair up with a foundation or simply donate to local programs (organized charities, hospitals, groups) to draw in community members.

Small & Large Scale Business for Charity:

With October just a hop over the fence, there is ample opportunity to get in on it some way or another! From using the color pink and boobies in unexpected product design or creatively funny ads, it's a great way to step out of your regular routine and make a splash at it!

Products & Proceeds

Jordan "Think Pink"Nike "Think Pink"

 

Pink tortillas, El Rey tortilla factory (2009) 

Putting on events or being involved in events can get your brand out there in any number of ways...

Ladies Golf Breast Cancer Day at Jamberoo Golf Club. 

2011 Camaro SS Pink Breast Cancer NASCAR Pace Car

Penny Lancaster Pink Ribbon Walk 2011

Etsy...

I'm actually surprised at how little Etsy crafters have made for Breast Cancer Awareness Month and I'm even more surprised that more than half the crafters displaying content for sale, are not even trying to pull off donating proceeds or a percentage to some foundation or another...which would probably help their purchases. Maybe we'll see more pop up as we get in to October more.


 

So is it wrong or right to run creative promotions and sell product based on Breast Cancer Awareness?

With October being the official month for Breast Cancer Awareness, there are plenty of opportunities to run a caused-based promotion with your small business be that an Etsy shop or physical business.

So morally, is this a bad thing to run a creative promotion or sell your products based around Breast Cancer Awareness? When it comes down to the dollar and the sense of it all -- what this has really done is create HUGE avenues to more regularly and more actively generate money and massive awareness for these causes. Think of how much more funds have been raised due to proceeds and percentages donated by businesses than before when people were simply asked to provide a dollar donation.

However funds are raised, the cause is important and breast cancer takes too many of our wonderful women. And as always directly donating to an organization is a great way to make a difference. Foundations such as the SUSAN G KOMEN - for the CURE provides tons of resources to understand Breast Cancer for both the diagnosed or if you just want to know more about it along with donating and finding things like races and events to be a part of.

What's the coolest breast cancer product or ad you've seen? 

If you are a Breast Cancer Survivor or know someone who has been diagnosed, what are your thoughts about businesses donating proceeds and percentages?


Choose_to_Standout--Miracles_do_happen..Check_the_boobs!Survivor

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Announcing Winners: Betabrand Striped-Sock Design Contest

Announcing Winners: Betabrand Striped-Sock Design Contest


The suspense has been high between two layers of voting and over 2,000 participants - the Betabrand Palette-Sock Contest has finally come to a close. So without further adieu, the winners are...

Luna Rose "Urban Nature" | Northern Dancer "80 proof socks" | earlgrey "Good Morning"

These striped palette-socks will be sold in packs of three together in time for the Holidays over at Betabrand.com.

 

A big congratulations to these three ladies! They will each receive a $100 Betabrand gift card, their username on the sock packaging, five free sock three-packs and recognition on the Betabrand site in photos/videos (when able).

For the rest of you, Betabrand is offering great pre-order savings on the winning shirt and socks. And a special 20% discount on everything else at Betabrand.com. Click either of the links below...

COLOURlovers Striped Socks: $33 $25 Pre-Order Price

COLOURlovers Plaid Flanel: $80 $60 Pre-Order Price

A Look Back at the 30 Finalists & COLOURlovers Votes

Enjoy a looksie at the 30 most loved striped socks in phase one. Again, great job everyone, thanks for participating!


Bluegum_Dreams



Glowing



SILENT_FOOTSTEPS



Feel_The_Feet



Urban_Nature



80_proof_socks



Neon



In_your_shoes



socks_for_H_O_P_E



Made_with_Sunshine



Compass_for_One



Walk_Into_Plum



Frosty_Desert



Funny_socks



Good_Morning



Romantically_loved



Friday_Night_Alright



cozy_warmth



Socks_For_My_Daddy



Cant_say_no



rainy_day



Dancing_To_The_Beat



World_Domination



HAPPY_FEET



Earth_Toes



Rosey_Toes



on_grass



Rainbow_Connection



Two_Magpie_Socks



Soft_spot


header sock credits:

Sunshiny

topaz jazz

Wear It Is

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Colette Patterns Fall Palette Challenge

Colette Patterns Fall Palette Challenge


Hi, I’m Sarai, and I want to share a little style and sewing challenge that I’ll bet many of you will be interested in.

First, let me introduce myself. I am the designer and founder behind Colette Patterns, a boutique sewing pattern company. I also write the sewing blog The Coletterie and have a forthcoming sewing book, The Colette Sewing Handbook.

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One of the reasons I started a sewing pattern business is that I love the idea of investing our everyday lives with creativity, making conscious and creative decisions about how to dress rather than feeling overwhelmed by the push of fast fashion and cheap, disposable goods.

To that end, I came up with a fun way for sewists to get their creative juices flowing, by challenging my readers to create a seasonal mini-wardrobe based on an inspiring color palette. We now host palette challenges in the Spring and Fall, and it’s always fun to see what amazing projects people come up with.

Grey_Basement

The logistics are simple: You create a moodboard and color palette that is inspiring you for the season. Then you choose the number of projects to sew in an 8 week time period, based on your color palette. In the end, you (hopefully) have a coordinated mini-wardrobe.

You can use any patterns, any fabric. The idea is just to focus your sewing around the colors that inspire and excite you.

Fall_Palette_2011

For my Fall palette this year, I chose sunset hues of mustard-gold, pumpkin, and red punctuated with black and ivory. Here’s what I’ve made so far:

WEEK 1: Lonsdale Dress

 

This late-summer dress is my transition piece, I suppose. The pattern is the Sewaholic Lonsdale dress, and the fabric is a beautiful Italian cotton.

WEEK 2: Clover Pant

 

Last week, I made these slim cigarette pants from my new Clover sewing pattern. The fabric is a mustard wool blend, underlined in cotton twill.

WEEK 3: Chevrons + Clover

And finally, my latest outfit is a second pair of clover pants in black velveteen, paired with a cotton/silk version of the (free) Sorbetto top pattern.

You can still join up!

If you’re interested in trying out your own palette challenge, you can read more details here on the Coletterie (blog).

Get a re-cap or see even more inspiration from our sewing challenges here in the SEWING CHALLENGES section (includes Spring 2011 + the current Fall Challenge underway).

Image credits for my moodboards: vintage mustard wool skirt from Dear Golden1930s crepe dress from thirteeneightyfiveimage via junebugweddingsthe character Joy from Mad Menorange dress by Erin Fetherston via Style.comred dress by Marc Jacobs Fall 2004 via Style.comOrla Kiely cookbookimage via ginnyandjudes Etsy shop

 


From the Forums

In the Forums we invite all those doing the challenge to post their inspiration boards, color palettes and anything to do with the challenge. It's amazing where some people draw their color inspiration from!

Outer Space Inspiration by "sweetjane"

"I decided to draw my color inspiration from outer space, since I'm a huge nerd & I associate fall with stargazing on brisk September/October/November evenings. (this particular photo is the Horsehead Nebula... I really like the muted almost-autumnal glow of all the colors. My palette could use a little work, but it's pretty close to what I'm going for.)" - sweetjane

Nature Board by "julie s"

Emralds by ginnie.wise

Creme + Orange by michaelannn

Muted Orange + Reds by Chance Of Rain

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Striped Sock Design Contest with Betabrand... 30 Finalists -Go Vote!

Striped Sock Design Contest with Betabrand... 30 Finalists -Go Vote!


Pitter patter I hear a lot of palettes waiting to be worn on your feet! We recieved over 2,000 entries in the Betabrand Striped Sock Design Contest! Here we are in the final round - 30 finalists have been determined with the highest LOVES. I can't believe only three will win?! The winning sock designs will be sold as a 3-pack and ready for the Winter holidays.

Voting ends Tuesday, September 27th at 5:00 pm Pacific. Only THREE entrants will win and you only get to vote once! Additionally, FIVE lucky voters will win a prize from the Betabrand product line! So get your bunz over there and make it count!

Also, Betabrand is giving everyone a discount code:

"StripeSaver" is good for 20% off until the end of the September.

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First Impressions Matter: From Visite Biletes & Trade Cards To The Modern-Day Business Card

First Impressions Matter: From Visite Biletes & Trade Cards To The Modern-Day Business Card


The business card: Your most powerful self-marketing tool. From basic black and white to lavish die-cut, colorful pieces of art, they all do just about the same thing—they introduce and retain your personal or business brand. In some countries they are traded with no formality while in others they are exchanged with great ritual, you probably have at least two or three in your wallet right now, they are EVERYWHERE! Probably the single most used marketing tool in the world today, the business card has been utilized for centuries as a means of introducing oneself. So, how did this simple rectangular piece of paper come to infiltrate the business culture of today? (source)

This post made possible by Next Day Flyers, the online poster printing company offering fast turnaround times and amazing prices.

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1883 Die-Cut Card (source) | (left) Die-Cut Today (source)

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Drive-By Advertising: Then and Now

Drive-By Advertising: Then and Now


Designed to catch your attention while leaving a lasting impression, billboards have an interesting place in history. From humorous to thought-provoking, they decorate our roadsides, draw-attention to our buildings, and often stick with us long after we leave them behind. So, where did these over-sized advertising tools find their start?

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(source - This is the only image available for this billboard)

Drive-by advertising has been around since the circus came to New York City in 1835. Early billboards were basically large posters attached to the sides of buildings. In 1889 the world’s first 24-panel billboard was erected, paving the way for what was to come.

McDONALDS Original painted billboard

Hand-painted billboards were created in large studios. The image was projected onto panels, outlined, and then painted on using large brushes and oil paints. After it was installed the artists would touch-up the paint where the panels came together.

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Are They Here To Stay? History, Anatomy And The Many Uses of QR Codes

Are They Here To Stay? History, Anatomy And The Many Uses of QR Codes


The Quick Response Code, better known as the QR code, has come a long way since it's start in 1994 as a tool for the automotive industry. This two-dimensional barcode was originally created for tracking vehicle parts and was ideal because it could hold a lot of information and could be read at high speeds (source).

(source)

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A basic QR code is not limited to, but generally made up of black and white square clusters, almost like a very pixelated looking vector image. It looks like a funky blob to me, but apparently it can do quite a few nifty tricks!

(source)

The Many Creative Uses of QR Codes

Because the creation of the smartphone seems to provide us with endless possibilities, it only seems natural that QR codes have become prevalent everywhere and used on everything. I've seen them used most commonly in magazine ads, mainly for website URLs or store locations. Upon scanning the QR code with my iPhone it takes me to Google Maps showing me their location nearest to me. 

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Striped Sock Design Contest with Betabrand... Color Palettes On Your Feet!

Striped Sock Design Contest with Betabrand... Color Palettes On Your Feet!


Here we are again COLOURlovers! Get your Color Caps on and start putting together some amazing palettes for some way cool, striped socks by Betabrand! Just think about it, this Winter you, your fellow COLOURlovers and the rest of the world could be wearing one of your palettes on their feet!

We were stoked to work with our friends at Betabrand on the COLOURlovers Plaid Flannel Shirt and we're even more stoked to get the chance to work with them again on these awesome socks!

Browse the Contest Gallery | Create a New Entry Now!

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The Striped Socks Contest ~ 3 Winners!

The contest will be open one week, from September 14th - 22nd at 12:00 AM PDT. The 30 most LOVED entries will then move on to further voting at Betabrand.com.

Each COLOURlovers member is LIMITED TO THREE (3) ENTRIES... The entry submission page will let you know how many you have left. P.S. There's no way to change your entries so choose wisely! :)

Entering the Striped Sock Contest:

You can either browse through the most wonderful palettes you've already created and enter one of those... or get freshly inspired to create a new perfect palette to hug some toes.

Use a Palette You Already Created:

You can easily submit a current palette in your collection by going to your palette's information page.

Notice on the RIGHT column there is a nifty pair of socks just chill'n out with your palette on them. Just click the button, "Enter Betabrand Sock Contest."

You can even edit your palette before submitting. *I changed one of my grey's to white (above).*

OR Create a New Palette - Live Preview:

Go to the Striped Socks Entry Page, and when it loads all you need to do is click one of those gray squares under the socks to start making your masterpiece. Each time you select a color the sock template will refresh with your new color to give you a live preview of what your finished product will look like. You can even drag the color squares (right-left) to rearrange the colors to get your stripes just perfect.

When you're done deciding on a palette and layout of your stripes. Fill out the title and remaining information (optional) and hit the CREATE ENTRY button.

And there you are! Give yourself a high-five and LOVE your design. We've provided additional social tools (twitter, Facebook, Google and StumbleUpon) to help you share your creation with your friends and boost your loves… remember that since the 30 most loved designs will move on to the finalist round over at Betabrand you'll want all the love you can get!

Don't forget we're all about the LOVE, so feel free to cruise around and love some of the other designs in The COLOURlovers Striped Socks Gallery.

3 Contest Winners Receive:

Winners will receive a $100 Betabrand gift card, their username on the sock packaging, five free sock three-packs and recognition on the Betabrand site in photos/videos (when able).

But you don't have to wait until the winners are announced to start building your COLOURlovers wardrobe. Betabrand is letting people pre-order both the CL Plaid Shirt & CL Striped Socks at a very nice discount… Click either of the links below.

COLOURlovers Striped Socks: $33 $25 Pre-Order Price

COLOURlovers Plaid Flanel: $80 $60 Pre-Order Price
 

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Pretty Paisley Patterns + Paisley Sampler SVGs

Pretty Paisley Patterns + Paisley Sampler SVGs


pais·ley: noun  A distinctive intricate pattern of curved, feather-shaped figures based on a pine-cone design from India. For COLOURlovers, the Paisley is a lovely lace-like motif that can be produced in any measure of design and color scheme. Like fingerprints, not one is the same.

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When I look at the Paisley, I see amoebas, tadpoles and teardrops combined with floral genius.

AndalusianOlive_Leaf_RC
How often do you see a Paisley? I think it's something we see so often, might pass it by in our every day lives. The history of the Paisley I found quite interesting! Where it came from, what the word Paisley  actually means, or why they call it a Paisley at all...

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Between Summer and Fall: Warm Palettes for Pants

Between Summer and Fall: Warm Palettes for Pants


Fashion is always one season ahead, but now that Fall is really on its way, the things you've worn all Summer are starting to give way to the pressure of changing winds - literally!

Thankfully, one of the most noticeable Fall trends is suitable for sunny days and colder weather, too. A spectrum of yellows, oranges and tomatoey reds have been parading across the globe, whether by runway or street-style. But perhaps even more fun than the warm colors themselves are the variations on how to wear these statement pieces. Traversing casual to formal, these warm hued clothes have had their versatility proven. So would you dare to put on any of these pairs or are regular blue jeans more your speed?

1. Sabrina Meijer of AfterDRK 2. J. Crew bistro pants 3. Silvia Navarro on Chicisimo 4. Zara Man Fall 2011 5. Yigal Azrouël Fall 2011

Sabrina_Meijer_StyleYigal_Azrouel_Fall11

Silvia_Navarro_StyleZara_Man_Fall11

Broken down by style: Amsterdam's Sabrina Meijer and Yigal Azrouël's Fall runway both channel chic European simplicity, but the outfits definitely don't lack impact: neutrals and black create a high-contrast, color-blocking effect when combined with saturated orange and amber trousers.

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Meanwhile, not everyone is content keeping it simple. Silvia Navarro uses a complementary color palette, mixing preppy blue hues with heavily saturated orange for a layered outfit that's anything but conventional. Fashion brand Zara styles a similarly layered look, but with subdued earth tones and cool neutrals to create a subtle complementary color combination.

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