Daily Posts. Colorful Ideas & Inspirations.
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In branding for small businesses, the importance of color continuity across mediums cannot be overstated. Color is one of the first ways a person identifies a company’s brand. Making sure those colors are seen as often as possible in as many spaces as possible is one of the best ways for an organization to increase brand recognition, build trust, and encourage loyalty in the long-term.
One of the best examples of branding through color is from one of our clients at Rise, Hart & Huntington Orlando Tattoo Company. Rise is my Orlando web design company whose main focus is to engage our client's communities through the digital space.
Who is H&H?
Founded in 2007, Hart & Huntington Orlando Tattoo Company is a division of celebrity motocross and off-road truck racer Carey Hart’s Hart & Huntington Tattoo Company. If that sounds familiar to you, you may have seen Hart & Huntington Vegas featured on A&E’s television series Inked. H&H Orlando delivers a clean, professional tattoo shop staffed with the best artists in the world.
After our initial meetings with H&H Orlando owner Chris Turck, we set about the business of honing in on look and feel that he and his team wanted to project to the world.
One of the ways we work with clients to finalize their overall design, including color choice, is to mock up one or two mood boards. A mood board is a poster that represents what a website may look and feel like. It isn’t an actual homepage design but gives the impression, through color, text, and images, of how one might want their site to look and the emotions or moods they want it to evoke.
For H&H Orlando we created two very different mood boards.
One, a bright, playful take, reminiscent of some of the excellent artwork created by their talented staff.
Books, besides being nice to look at, offer us a way to keep up with the ever changing industries that we are a part of. In the long format of a book authors have time to fully explain and relate their ideas in a way that allows readers to completely understand concepts, unlike the guessing or fill-in-the-blanks game we often have to play in to understand many message from the short format blog post or tweet. Books give the readers time to think about how their own knowledge and ideas fit or collide with that of the authors, and whether or not the information contained in the book is really worth the cover price or if it is merely a pride piece by some ego. This happens often, especially now with the low cost, no-hassel publishing that we have now-a-days.
With little space and few words available, symbols, and especially color, need to to be smart when it comes to creating logo identities to communicate your brand. Its nice to check in from time to time to see how designers are using color to make a big impression. Here is a selection of recent designs from logospire.
Although it is now Spring, it still feels as if Winter is among us. Winter this year has been odd and different than the several winters prior. It seemed as though a snow storm would pop up every Tuesday, right on schedule. But, enough about Winter and on to Spring!
Spring is light, airy and refreshing. It is a time when you feel as though you can start over, a feeling and sense of new beginnings (that's how I always feel around Spring instead of New Year's.) Relief is near as we enjoy warmer weather and get ready for those outdoor soiree's. There is also that thing we all know as Spring cleaning, I guess it all makes sense now, right?
Everyone views Spring differently, if you ask one person what they associate Spring with, they may tell you that they think of daffodils, another may tell you barbecue's and if you ask me... I will simply tell you that yellow, tulips and light showers remind me of Spring. This is why I chose the color yellow for this Spring post.
What color do you associate Spring with?
I think we can all agree that fashion lives in a pretty little bubble, untouched by the issues that we as its consumers must face on a daily basis. But where there is art there is heart and the fashion industry is no exception.
Due to the disaster that recently devastated Japan, the country is in desperate need of assistance from the global community, and many designers and online retailers have joined forces with aid organizations such as the American Red Cross and the Northern Japan Earthquake Relief Fund. Proceeds from sales of select items will go to these groups among others!
Threadless, well known for it's community-designed, community-picked (aka "scored") t-shirt designs, is partnering up with Steven Alan for a fun, Fall Pattern Design Challenge. We LOVE Threadless because they empower artists and create portholes of success, no matter who you are or where you are at in your art career/hobby. In turn, this produces a wide range of awesomely unique clothing for the rest of us to wear.
Spring is here and to usher in the warmer weather, feast your eyes on these lovely spring dresses. Some upcoming color trends that you can expect to see are uplifting and energizing colors like coral and magenta. You will also see some soft, pastel hues like lilac and sage and nautical colors like cobalt blue and aqua. The classic muted, subtle tones like black and white are almost always in style and this spring is no exception.
One of the biggest trends is the 50s and 60s silhouettes coming back. (Think Jackie Onassis Kennedy and full 50s prom skirts.) The 60s housewife look is definitely hitting the runway in sheath hourglass-shape dresses that cinch in the waist and hips. Other current trends to look out for include lace, crochet, macrame, asymmetrical necklines, and tail hems (that's when the back of the dress is longer than the front.)
Some Great Finds on Etsy...
header: fine art photography on Etsy.com and palette, Thatchery...
The way that Apple has built it's product line off extreme minimalism both in color and design has always been intriguing to look back on. It becomes such a huge deal when they decide to add any sort of color to a particular product design. So this morning when I woke up and started slimming down my inbox, I couldn't help but click on the iPad 2 Release simply for the main showcase image...