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What an incredible day! COLOURlovers color palette software is bringing you our best picks of color palettes that will take your breath away. Discover which color sets are most popular this season and will get more attention throughout the summer. From the most subtle to the most intimidating and boldest color shades, you can certainly find what goes best with your personality out of these amazing fifteen.
Peachy colors often remind us of fluffy bridesmaids dresses, but peach inspired shades are hitting some serious scores in color trends this season. For truly summer colors, it is quite a phenomena that this palette is already popular in spring season around the world. As expected, peach shades are combined with subtle shades of green/yellow, since nature already puts them together so well.
#E2E7D3 #A7A993 #CDC2B0 #F36A46 #FFB288
Spring of 2019 is full of flower based designs like every year. Cherry takes a special place in those designs this season, which makes cherry based palettes to rise to the very top of color trends. The color of the bright blue sky takes an important place, surrounded by shades of early and mature cherries, breaking the red with the just right tone.
#F48C8B #9A8D84 #3E9DD3 #E7A7C1 #D1405F #7F2133
One thing we can make sure of, throughout history, some shade of purple will always be in highlight of the fashion industry. Purple colors trigger a feeling of intimacy, which is why this color often finds its way to our bedrooms and closets. Combined with the right green shade, yellow in this palette is young, bold and a very charming choice.
#E1D4DD #CCABD8 #8474A1 #08979D #055B5C
Just like in most palettes on this list, this one plays with shades of red combined with light green, imitating the surface of the water. Every shade is subtle and inspires cuteness and virginity. It is perfect for interior design, as a background to everyday moments filled with joy.
#af83a4 #afc8ba #e8b5b2 #edc5dc #a4d4cb
Light and dark shades of red are serving as a base in this combination, for yellow and green patterns which makes this calm and noninvasive design for early mornings. These are the colors of smooth jazz, that makes a great tune for a busy day with a tight schedule, a real anti-stress palette for our intense lifestyles.
#F3F2E0 #F0D8CC #ECB2B0 #776163 #87907D #B6C9B3
2019 teaches us that green is the most important color and that it goes well combined with almost anything. All of these pigments are vivid and vibrant, lifelike and intensive. Hippie Seasons shows us that life is precious, and springs are best used with finding pleasure in everything we do. These colors are quickly filling the windows of our favorite stores, while the contemporary architecture keeps up by giving these refreshments to our urban environments.
#1A9A8B #57C165 #B05FA1 #D95B80 #04C8D6
Not so typical for a spring palette, this one is all about saying goodbye to frosty branches and waking the nature around us slowly. This color set is a lazy sleeper, it's waking up slowly, stretching in bed, and yawning all morning. It presents the perfect balance between winter and spring, and every color in it is tender and soft.
#4B4233 #9A9591 #A7ADAD #DBBAB1 #C18086
Gentle Mystery is built from well-known color shades, designed to give the best experience to the viewer. The base is built from butterscotch, through a breathtaking smoke shade, with, sometimes underestimated, duck egg, all the way to the intriguing color of the emerald sea. This refined base is painted on with coral, the main trend in 2018/19, and sweet blush shade.
#FFB79F - coral #F5D1C3 - blush #F0BC68 - butterscotch #AAB8BB - smoke #C4D7D1 - duck egg #5F9595 - emerald sea
A reminder of the beauty of wildlife is a perfect intermezzo into the season of summer 2019. This palette reveals the magic of colorful nature around us, inspires us to be outdoors, clear our minds and rewind. The set of these colors also serves as a motivational quote, when being exposed to it daily. It improves the quality of our every day.
#F8F7FF #DADBC9 #9DA5D6 #F9D9FF #F787EB #C234A0 #E59A61
The gentlest of all palettes we had so far, this one is made of colors which melt in your mouth. This combination uncovers innocence, sweetness, play fullness and carefree lifestyle. You gotta love these candy colors, as this wonderful combination of yellow, pale turquoise, linen, and steel blue will make sure to awake the child within you.
#f7f6cf - yellow #b6d8f2 - pale turquoise #f4cfdf - linen #5784ba - steel blue #9ac8eb
Princess is a good example of how certain palettes depend on the content. When applied in winter seasons, this combination could easily be referred to as the Ice Queen, but in spring and summer, all the beauty and delicacy of this palette comes to the first plan. This palette is good for handling the heat, but also perfect for gloomy, rainy days.
#F8F8EE #F2E5EE #E9D0E6 #BEB3C4 #EAD5D4 #DDF1F0
If these colors could sing a song all together, it would be "Under the sea" from the "Little Mermaid" cartoon. These colors are warm, cheerful and strong, they make a statement when they walk into the room, bringing in good mood and ecstasy. This palette is also a combination of two best colors for this season - yellow and purple. Therefore, this set cannot possibly be a mistake.
#CFBAF5 #644892 #120A55 #E3DA51 #D7EE1A
If there was one color palette to describe Generation Z, Early Bloom would be the one. Early Bloom is an exotic flower which is opening its buds to the sun, ready to shine in all its glory. This set contains wild shades of red, yellow and blue, and so it is a wonderful mix of vibrant pigments which give it authenticity.
#0062A1 #379DAB #FBB600 #C69682 #B41D6A
These are the true colors of playfulness, they set a good mood and laughter while evoking daintiness, and hitting our soft spot. This is the first time in a while that this combination is popular, and the window for it is not going to be long, so if you are looking for a short term change of your usual habits, this is a great combo for you.
#EDEDF9 #D8F8F3 #AEE5E8 #8787A3 #D6A7D1 #FFE0E8
Spring 2019 comes with many curious trends, and one of them is a sudden explosion of yellow colors - they are everywhere around us, on the streets and in the magazines, on the internet and in the bars. Bees have become an uprising world trend as their extinction is becoming a bigger threat to us, so this palette is a small tribute to this cause.
#EDE6DC #FFE401 #FEC202 #FFEDA1 #D59F00 #B27C32 #4E2513
What do you think of our choice? If you feel inspired by our palettes, go straight to COPASO to create your own set of colors for spring going on summer season 2019. Share your creations with us in the comment section below.
Written by: Nina Petrov
Designs keep changing, and for a designer, trends, principles, requirements of clients, and culture overall play significance in determining what people appreciate today and what they may reject tomorrow. When it comes to culture, many would agree that a design element that gets accepted in India may not always be a good idea in a European country. In this article, you will find out why it is often the case. We’ve dissected into major world cultures and how they impact the work of visual creators.
Some students are also given tasks to write on this or a similar topic. However, whether you are looking up some information to complete your piece, or just researching for job purposes, here’s a quick list of questions you need to answer before you get down to work:
In fact, these questions can go on and on. To make it easier, you can find a reliable, professional paper writing service that can help you with drawing up important design concepts for your paper, or do even a more comprehensive research for you, in case it’s been quite a while since your graduation. All in all, you need a decent plan and a visualization of artistic creations if you want to complete the task successfully.
Now, with respect to cultural influences on design, it is important that visual artists take note of nuances such as religion, values and colors. Think about it this way. Are there religious restrictions that would limit a designer’s creativity when designing, for example, a logo? Also, would the use of certain symbols be regarded as offensive?
Whichever way you look at it, color is a de facto design principle/element all over the world. Whether in traditional or modern design, you will always find color denoting some sort of culture. However, before a designer can settle on color choices to use in creating an artwork, it is imperative that he or she zeros into how cultural nuances of a country influences visual artistry.
At this point, let’s explore a few elements specific to certain cultures and how they vary from each other.
Europe is a continent of many cultures, and there is no doubt such variations play significance in influencing modern design trends. From art, literature, music to architecture, you will need to understand what transpires in a member country before deciding on the appropriate color, line, shape or fonts to use in a logo, drawing or any other type of visual art.
For many years, European culture transitioned through many phases to modern-day art. It means you’ve got to think about Prehistoric art, Medieval, Classical, Baroque, Mannerism, Renaissance, Neoclassical, Rococo, Realism and Romanticism before figuring out the best design for a client.
It is because while someone would relish over retro artwork depicting the age of Romanticism, another would want a creator to factor in modern-day design trends such as emoticons. It is always about providing a client with a design service that resonates well with their tastes or ascription.
A walk down the history of a country is one way to go about national colors and what they symbolize. But depending on the purpose, for which you are hired to create an artwork, designers must also take note of meanings colors manifest in a deeper sense. In Japanese culture, for example, blue color means cool, fidelity and passiveness.
It would also interest you to note that Japanese regard blue as the color of luck. While times may have changed, color traditions remain deeply entrenched in the country’s quest for posterity. You will often notice blue in dresses such as office wear and in attires adorned by fresh graduates during their first job interviews. Other colors, which bear the same meaning as blue are yellow, purple, red and green.
The big question is this, “How does the culture of India impact design?” Well, India is richly endowed with colorful cultures, most of which date back to centuries ago. That is not to mention that for a long time now, the graphic design landscape in India always gets shaped by religious mannerisms. The country is home to some of the oldest religions, namely Jainism, Buddhism, Hinduism and Sikhism.
All in all, it would interest you to note that culture and design are inseparable entities in India. Talk about bold colors, shapes or fine lines and you will always notice them on temple walls, sari apparel, graffiti, and signposts and among other places. In a nutshell, creators targeting clients from this part of the world should always emphasize color prominence.
Culture, according to studies, is a collective view of a people, cultivated behavior and learned experiences. Whether through social interactions and any other form of association, culture remains an overarching factor in the work of designers, even in the unforeseeable future.
The summer of 2019 is just around the corner, which means cute dresses, beach days and spectacular cocktails while uploading it all to social. It is all about looking fabulous this season, and your nails are a good place to start. You don’t want old chipped colors, you want new and vibrant nail polishes that highlight the stunning cocktail you are holding on the beach. Nothing says disaster more than cracked nails on a post for the ‘Gram. The best way to avoid disaster is preparation, so here is a list of the most awesome summer nail polishes for 2019. Start getting yours ready for when the good weather comes around.
Essie Nail Polish in Tiers of Joy
Lavender is always a strong summer color that should be in your wardrobe or accessories for every year, but this polish has a twist. Beyond your normal paste shades, this shade has a subtle, yet noticeable, metallic finish. Meaning the sun sparkles off your nails as it bounces off tiny specks of glitters.
Chanel Le Vernis Longwear Nail Color in Giallo Napoli
When you think about the Mediterranean, you think of beautiful beaches, stunning food, and color. Bright reds, blues, greens and, of course, yellow. While some tones of yellow may look cheap and tacky, Chanel is on another level. Their perfectly balanced yellow hue will have you feeling like you are on an Italian coast enjoying a cup of fresh ground coffee while planning the day ahead of you..
Zoya Nail Lacquer in Genesis
Forget using Wite-Out style lacquers, because here comes Zoya. The brand offers you every shade of white you can think of while adding shimmer and sparkle. White will help show off your fantastic natural tan while also bringing images of villas in the sun and white sandy beaches. Not only is Zoya committed to helping you dazzle, but it is also committed to animal protection, as it is Vegan-friendly and 5-free, which means it doesn’t contain any dangerous chemicals.
Deborah Lippman Gel Lab Pro Nail Color in Above the Clouds
From Zoya’s stunning whites to Lippman’s white with faint hints of blue, mirroring the summer sky on your nails. With a smooth finish and a soft milky application, this polish with have you above the clouds with happiness. And your followers going through the roof.
Deborah Lippman Gel Lab Pro Nail Color in The Sun
From one summer Lippman to another, and both skies related. This is a bright fuchsia color that will bring out the summer feeling in you and on your socials. Perfect for holding a Daiquiri. What makes this polish even better is that it will give you a gel-like finish without a UV light, and that means no chipping!
Butter London Pantone Color of the Year 2019 Patent Shine 10x Nail Lacquer
It might be a mouthful of a name, but it is guaranteed to make the mouth of those who see you, drop! Pantone is always ahead of the game and announced its color of the year at the beginning of each year, and for 2019, it is Living Coral. So, what better way to stay in fashion with this amazing orange polish with pink hues, creating opaque layers for your fingers to dazzle with?
Cote Nail Polish in No.115
This summer is all about neon. So much in fact, that they almost seem neutral. And with this trend going strong, why not embrace it with a stunning shade of lime green for your nails? Cote’s polishes are free from toxins that some other polishes use, making them a great choice for us with a conscience.
Nars Nail Polish in Orgasm
The final one of this list, couldn’t really be any other than Nars famous Orgasm. But don’t be fooled by the name, the peachy shades of the lacquer are far more impressive than the name suggests. Bring out the best in your nails with a world best seller whose name will make your cheeks, go the same color as your nails.
Now you know what is going to be hot this summer, make sure to add these names to your collection and sparkle your way through the season!
Are you an entrepreneur looking to build your own website? Here’s a quick pick-me-up for non-designers to guide you through the basics.
Graphics designers all over the world generally prefers Mac over PCs, so congrats if you’re on one. Apple has been consistently stronger in colour display and design support, but either way, get your device ready and let’s dive right in!
It is rather pricey to subscribe to Adobe Creative Cloud, but you will soon find out that it’s far superior than using free, cracked software. Be it Photoshop or Illustrator, updates are usually unavailable when you’re on a cracked software. It’s also very time consuming to look for a legitimate crack - most of the time you just end up with malware.
Freebies are not worth a virus-ridden, lagging device, especially when the Mac itself is not cheap. Don’t waste time looking for the latest software crack, head straight to Adobe’s official site and get a subscription.
Students get the software at a discounted price, but even if you’re a freelancer or an entrepreneur, it’s worth paying full price. View shelling out the money as an investment but not an expense.
Once you have your digital design tools all set up, here’s a simple design rule of thumb that should always be at the back of your mind – less is more.
Adobe design software comes with a range of fonts and you might be tempted to put them all to use, but consistency is key. One or at most, two styles are enough: one for the headers (title and sub-headers), and one for the body. If you must use multiple fonts, try to be as organized as possible. Make sure there is strong reason behind each change of font so it’s not confusing to the reader.
As with the saying, ‘simple English is good English,’ any sort of creative work should be focused primarily on getting the message across. If you’re not sure whether you’re overdoing it, come back to your design in a few days with fresh eyes. You’ll instantly notice if something sticks out.
This might be quite counter-intuitive to the beginner, but leaving blank spaces actually adds to your design. A cluttered layout is overwhelming and confusing. Readers want to be clearly guided as to where to look, so direct their attention to what’s important by leaving lots of blanks around it. Don’t fill up white spaces thinking you’re maximizing your real estate; a messy layout only deters your audience.
Apple’s ads are prime examples. Notice how they’re always ultra-simple yet super impactful? That’s the way to do it.
Sometimes structure is vital to visual appeal. While we want to be unorthodox and creative, a solid framework gives your design a strong backbone so interesting features pop. Aligning key shapes and texts also makes your layout more presentable and professional. Once you’ve identified the objects you want to align, highlight them in one go and choose the way you want to line them up or distribute them.
Here on Colour Lovers, there are millions of palettes to choose from. Unsure what to go for? You can decide based on the mood of your project or brand, or simply go for the palettes of the year.
Not only is it a dreadful process to pick your colours one by one, it’s also going to take a while before you get it right. Opting for pre-selected combinations will help you jump-start your design process.
The prevalent style of design varies from culture to culture, so make sure you conduct adequate research before you start putting things together to appeal to your audience. If you’re targeting a foreign market, consider installing a VPN on your Mac or PC to change your virtual location to the target locale. With a changed location, you’ll see search results as if you’re in the area, so you can take inspiration from competitor sites. Even if you’re going for an international and professional look, a VPN can still be of help – just change your location to the United States and take a leaf off their book.
When people see a particular color, or even hear the name of that color, it can trigger deep-set memories and associations made from long ago. Color affects many different psychological and physical aspects, with each color possessing unique attributes. As further evidence of its effects, it’s often used in different types of therapies, including Emotional Transformation Therapy. Surrounding yourself with colors that reflect how you want to feel can have a prominent impact on your well-being. Redecorating is the perfect opportunity to incorporate colors that will benefit your state of mind.
Choose Your Canvas
Home decorating often involves interior wall painting, which is a great means of implementing color- but it’s not your only option. Furniture, flooring, and exterior siding are just a few other possibilities. If you want to go with an exciting, bold color like red, for example, you may feel it’s a bit too much for your wall, but you can accent the room with red throw pillows and tapestries. Make this color the star by balancing the scheme with a neutral wall color, like cream. You can keep things simple with one renovation, or choose to overhaul several to work in your color scheme. If you choose the latter, be sure you have the means to invest in a large-scale project. It’s important to choose high quality materials so your work remains intact for many years to come. You can finance home renovations to meet your needs, or scale back on what you’re remodeling all at once so that it doesn’t become a financial strain. Once you’ve determined how you want to redesign, you can begin choosing your scheme.
Cool Color Tones
When it comes to choosing your color scheme, you’ve likely already given it some thought without knowing the psychology behind specific colors, not to mention other aspects you may want to consider. For example, cool color tones recede within a room, making a space look larger. These tones include pinks, blues, and greens. Pinks create a sense of nurturing, love, and compassion, as well as femininity. Blues are associated with wisdom, faith, trust, intelligence, and confidence. Finally, shades of green represent calmness, harmony, growth, security, and fertility. A shade of green is an excellent choice for a child’s room to provide a sense of soothing, or any space you’d like to embody a sense of peace.
Warm Color Tones
On the other side of the spectrum, you have warm colors. These include reds, yellows, and oranges, as well as many brown-based earth tones. Choose red colors if you’re looking to enhance passion and excitement; red raises a room’s warmth and energy levels and creates a strong first impression. Yellow is associated with happiness and sunlight, and can provide a sense of welcoming. Orange, similar to yellow, is also associated with sunshine, as well as joy, but this color has such a large range of tones that different shades can have drastically different effects, so do a little more reading on the topic if you want to use this color. A very vibrant warm color is a nice choice for any lively, energetic space, like a play room or kitchen, where you’d expect to hear a lot of conversation and laughter.
When you’re choosing colors for your home, there’s really no right or wrong answer. Take your time to decide what you want, and choose what's right for you. Cool colors can bring out your inner zen, while bright warm tones can enhance your zest for life. The choice is yours.
The Pantone Color of the Year is a calendar event that every designer keeps an eye on. Starting in 2000, the Color of the Year is as straightforward as it sounds. However, are there more nefarious forces at play? The team at Aspire Doors noticed something that may have just blown Pantone’s cover wide open. Kind of…
Before we get into their discovery, let’s discuss the Pantone Color of the Year and its significance…
Pantone was founded in 1962 for the purpose of creating colour cards that would be used by cosmetics companies. The following year they changed course with their colour matching system otherwise known as PMS (Pantone Matching System). What this does is create a catalogue of all colours that can then be used around the world with consistency.
Having consistent colours is crucial for your branding or any other design project and with so many possible colours out there, it became necessary to standardise and quantify colour. Without being able to find and use a colour consistently, design projects would increase massively in logistics and time wasted.
In 2000, they launched the Colour of the Year and it has since made Pantone the global authority on colour. They have moved with the times as well. Before the internet, Pantone would provide solid colour ink printed on paper. They now work in CMYK as well as RGB and have documented and numbered thousands of solid colours for you to use in your web design projects.
This is where Aspire Door’s discovery comes in. The COTY is supposed to represent the socio-economic conditions of the time and is decided by a number of different colour representatives around the world. They meet in secret to discuss and debate what it should be.
Taking pointers from fashion, art, politics, packaging, branding, film, travel destinations and more, they decide on a hue that best represents that year. Or do they?
Here’s where the truth may lie. Since 2010, the Pantone Color of the Year can be observed in the living room of one of TV’s most famous families, The Simpsons.
As this post from Aspire Doors demonstrates, the 2019 Color of the Year ‘Living Coral’ matches the Simpsons’ skirting boards and thus completes the set from 2010 to 2019. 2013’s COTY ‘Emerald’ matches the carpet, the walls match the 2016 COTY, every part from the magazine rack to the rug can be linked to the Pantone Color of the Year.
Is this proof that Pantone gave up in 2010 and are just pointing to a different part of the Simpsons living room each year? We doubt it, but the coincidence definitely raises an eyebrow.
This can be categorised as one of many future predictions that The Simpsons have got right. When Donald Trump ascended to the presidency in 2016, viewers remembered the 1998 episode ‘Bart to the Future’ where Donald Trump becomes president. Even the campaign posters were almost identical apart from the slogan. The Simpsons thought he’d opt for ‘America, you can be my ex-wife!’ instead of ‘Make America Great Again’.
This is just one prediction in a long list, from Las Vegas circus tiger attacks to the mass hysteria of the Higgs Boson particle; The Simpsons have had an uncanny ability to see into the future. So, are the writers time travellers?
The truth is, the Simpsons have been going for so long and the world around them has always informed their jokes. In 30 years of writing jokes based on current affairs, some of those scenarios are bound to come true. After all, Donald Trump expressed interest in running for the presidency as early as 1988, a whole decade before the ‘Bart to the Future’ episode and a year before the Simpsons’ first episode in 1989.
‘The Simpsons Did It Already’ is an online meme that is testament to this fact. In 30 years of the Simpsons, they’ve covered so much ground that so many hypothetical situations have already been explored by their writers. It’s made it really hard to come up with ideas for your own TV show, because pretty much anything you can think of has already been done by Matt Groening et al. So, there’s no need to believe in time travel just yet.
So, it’s that time of the year again – your wife’s birthday is coming up and you are looking for the best way to express your love for her. A million ideas run through your mind and you just can’t decide on the perfect gift to sweep her off her feet.
For any man out there, this can be a stressful situation – wanting so hard to make your woman feel special on her day but not knowing what to get her. You may have considered jewelry as an option because well, which woman doesn’t love jewelry? But not just any jewelry; we are talking about something different and unique – vintage jewelry. Just like many other past fashion trends, vintage jewelry is making a major comeback.
Rich in style and history, vintage jewelry is timeless. Not only does it look stunning, but it also has the power to take you back in time. Every vintage piece is a powerful style statement with a story behind it.
Since vintage jewelry comes in a variety of styles and shapes belonging to different eras, there is plenty to choose from. Whether you are looking for a beautifully hand-crafted bracelet or an elegant set of crystal earrings, you are sure to surprise your lady love with your choice. There are so many reasons why you can never go wrong with a vintage piece.
In today’s era of mass production and standardization, it becomes difficult to find jewelry that is unique in its design and appearance. With contemporary jewelry, you are likely to find the same or very similar designs wherever you look.
In the past, jewelry making was a different affair – each piece was beautifully handcrafted providing a lot of attention to detail. You will find each piece of vintage jewelry different from the other.
If your wife is someone who loves originality and standing out from the crowd, a vintage piece is sure to be a valuable addition to her jewelry collection!
If we carefully inspect a vintage piece, we often find that it looks as good as new despite being made years ago. This is because vintage jewelry is often handmade, with each piece carefully crafted to last for years to come.
You can see the amount of time and effort that has gone into getting every tiny detail just right. With a decline in the quality of materials available and a change in crafting techniques, very few manufacturers today can match the quality of an antique piece.
If your wife is someone with an interest for everything historical, she is going to love owning vintage jewelry. Every vintage piece takes you back in time to a different era and tells stories of the past. This is what makes this jewelry a lot more valuable than modern varieties.
Some people may have the misconception that vintage jewelry costs more than its contemporary counterparts. Despite its growing popularity, there are many affordable options and with a bit of research, it is possible to find good value for money.
Buying online is a great option as you can take your time going over the options and find excellent deals by comparing prices of different vendors. So no more sleepless nights when deciding to buy your queen an exquisite birthday present.
In the hustle and bustle of the world that we live in today, we are gradually finding ourselves returning to our roots and cherishing the beauty and simplicity of the good old days. This applies to jewelry too!
Vintage never goes out of style; it is always eye-catching and helps one stand out from the crowd whether it is worn at a party or on the red carpet. Your lady is sure to turn a few heads while flaunting her vintage jewelry and she will love you for it!
When buying vintage jewelry, there is so much choice that you are sure to find a piece that your wife will instantly fall in love with. A beautiful vintage ring featuring diamonds or stones is something that any woman would love to wear on a daily basis as a symbol of her man’s love.
Choose from designs of the Georgian era that come with simple yet elegant floral designs or if you are after something more artsy, perhaps something from the Art Deco era will be more suitable.
If your wife loves pearls, the classic pearl necklace – Pearls of Joy – is a fashion staple any woman would love to own as it’s the perfect accessory to add a touch of class and elegance to any outfit.
Pendants are another great option – they are simple yet chic and definitely very much in style. A beautiful pair of earrings or a bracelet can also be bought depending on your wife’s preferences. Pay special attention to the kind of jewelry she usually wears so that you can buy something in line with her personal style.
At the end of the day, a good birthday present for your lady is one she will remember and cherish for years to come. It is for this very reason that vintage jewelry is the ultimate present for the most special woman in your life on her birthday.
No woman will be disappointed receiving a stunning piece of jewelry carefully selected by the man she loves. It is timeless – a good piece of jewelry will be of value now and forever. And the best thing is, there is a style to suit every personality. Whether your wife is a minimalist or someone who loves making bold fashion statements, you are sure to find a piece that will make her feel loved on her big day!
One of the biggest challenges in transforming your passion for art into a business is marketing your work. As a creative soul, you are not necessarily naturally talented when it comes to promoting and selling your work. In fact, many creative find this area particularly challenging as it requires skills which are pretty much the opposite of the artistic and creative skill-set.
The good news, however, is that you can learn these skills and teach yourself to be stronger at marketing. Here is a step-by-step guide to developing a marketing strategy for artists, to let you successfully market and sell your art even if this area is not your forte.
The first step in developing a marketing strategy for your art is to define your goals and objectives. This will be the foundation of your strategy, because everything you plan to do follows from what you are looking to achieve.
Start by identifying your goals for your business. You goals should be the broad, overall things that you want to achieve. This could be to make a certain amount of money (either a set figure or enough to be financially sustainable, for example), to create a profile as an artist (locally, nationally or internationally), something else, or all of the above.
From there you can work out your objectives, which are the smaller, more concrete things which will bring you closer to achieving your goal. For example, if your goal is to create a public profile as a well-known artist within your area, an objective may be to attract a certain number of followers on social media.
An important part of any marketing strategy is your audience. Every business’ audience will be different, and you need to know what yours is, as this defines the marketing methods and tactics you should use.
In order to define your audience think about your ideal customer: this is the person that is most likely to buy your product for the price you are willing to sell it. Your ideal customer will have an interest in your art, and the financial means to be able to buy it. Think about who this person is, down to factors like age, gender, profession and locality.
From there, explore the lifestyle and habits that person is likely to have: do they spend time on social media and if so what platforms? Are they likely to pick up flyers at community events or read the notice board at local cafes or other businesses and which ones? All of this will help you know how to market to them.
As important as knowing your customer is, it is equally critical to know who you are. Every business has a brand, and if you are marketing yourself as an independent artist, you are that brand! Your brand expresses who you are as an artist, and how you want people to see you. This is really up to you to decide: your brand could be professional, playful, fun, quirky, traditional, classic, or something else. Whatever you decide, everything you do in your marketing should reflect this essence.
These days the easiest way to sell your art is online. You may also choose to sell your art in person, either in combination with online sales or exclusively in store. However, assuming that you do want to sell your art online, you have a few options. There are a number of sites such as UGallery, Saatchi Art and Artfinder, which specialise in selling art from independent artists directly to the public. There are also sites like Ipicasso which specialise in niche types of paintings, as well as more general ecommerce platforms such as Amazon, eBay and Etsy.
Another option is to create your own website and sell your art through there. This option involves more work, both in terms of setting up and maintaining the website, and also in marketing in order to drive traffic to your site (compared to other platforms which already have potential customers using that site). However, the advantage of using your own site is that you will receive 100% of the profits rather than giving a percentage to an ecommerce platform, as well as having full control over the process.
Whether selling your art through an online art marketplace, a general ecommerce site, or your own website, you need to promote your work and yourself through marketing tactics in order to attract attention from potential customers. Social media marketing is a highly effective marketing technique for artists, especially Instagram. Because this is a visual medium, it is a great way to show your art to a whole new audience, and build a following which could turn into a customer base.
There are also a number of “ghost marketing” tactics which you can use to subtly drive traffic to your site or ecommerce listing. Ghost marketing’s strategies include SEO (search engine optimisation), digital PR and content marketing. It is a good idea to pick one marketing tactic to start and focus on this. From there, you can skill up in other areas and roll out additional strategies as your business grows.
Brand loyalty is one of the most significant factors for achieving brand success. Without loyal customers who regularly purchase your goods or services, you will need to compete with other brands in terms of price and convenience. When people choose your brand based on how affordable your products are and how attractive your price is, your brand becomes a product. In this case, you have to deal with a significant fall in price and invent new advertising tricks.
Therefore, you always risk losing customers to your competitors who can offer a better price. To prevent your brand from becoming a product, you have to create and develop fidelity to it. And the best way to lay a theoretical foundation for this is to buy essay online cheap. If you work in a marketing or branding department, you should understand what causes brand loyalty or lack thereof so that you could take reasonable decisions regarding your brand strategy.
This is a strong point of your brand determined by your customers’ positive or negative experience, as well as their perception and impressions. Having an opportunity and compelling reason to select another brand but continuing to choose the previous one is called brand loyalty. Although factors like brand recognition and its attributes can also impact your brand’s equity. Brand loyalty is extremely vital since it determines whether your consumers will continue to choose your brand over others.
The degree of consumer commitment to the brand shows the likelihood of your consumers switching to other brands, especially when the price or other purchase parameters change. Professor David Aaker identified five consumer segments according to the degree of their allegiance to the brand.
"Defectors" or price buyers are non-loyal buyers who are entirely indifferent to the brand. They only care about what is on sale or what is more convenient to them.
“Habitual” buyers are satisfied or at least not disappointed with the brand. They are sensitive to competitors who can create a distinct advantage and make them switch.
Buyers committed to the brand due to the expenses related to switching. They are satisfied with the brand and are not prepared to bear the costs involved in switching to another brand. To attract these customers, competitors should overcome these switching costs.
Friends of the brand are buyers who love this brand. Their preferences may be based on associations and high appreciation of the brand’s quality. These customers feel attachment at an emotional level.
Genuinely loyal customers are proud of using the brand. For them, the brand is vital either from a functional, self-identification, social or cultural point of view.
The best way to measure brand loyalty is to conduct a poll. By collecting feedback from consumers in your target niche, especially from those who bought from you in the past, you can assess whether your brand arouses loyalty and retains customers. Surveys based on five key parameters, such as customer commitment, trust, dignity, reliability, and identification, can be an effective method of evaluating brand loyalty. Accurately assessing these aspects of your brand will help you identify particular competition areas, the stability of the existing customer base in various markets, as well as strong and weak points of competing products.
Initially, it is essential to satisfy your customers’ needs and meet their expectations in terms of price, service, and quality of goods. A company capable of providing the buyer not only with the benefits of purchasing but also pleasure is bound to succeed. Retail chains around the world actively and tirelessly fight for each customer. Market economy and competition ensure dynamic development of the methods and ways using which companies build loyalty to their brand day after day.
To be able to achieve success, companies need to conduct an all-around study of their buyers’ behavior, needs, and ways of communication with them. We all know that demand creates supply. However, we should not forget that companies can come up with offers that will attract customers, thus creating steady demand. A study conducted by Shopper Trends in 56 countries revealed that the main reasons for customers to purchase a product are ease of finding everything they need, the presence of all they need at one place, and constant availability of the right products in stock.
Being a process of forming a company’s reputation, branding is one of the most important ways of promoting products in the market. Gaining confidence in the brand is not only a matter of doing business but also a question of survival. Therefore, appropriate strategies focusing on a specific segment of customers help a company not only increase sales and personalize relations with regular customers but also operate successfully over a protracted period of time.
If, in the past, a teacher’s dress code was quite restrictive, this has changed over the years. To that end, today, teachers enjoy the liberty to dress as they please. Still, it’s worth taking into account that the way in which a teacher dresses is important for several reasons. For one thing, in this position, the students look up to you and might take you as an example. This is why, to a given extent, a teacher’s choice of clothes will impact other people’s impressions. However, far be it from us to argue that being a teacher entails wearing boring clothes.
This is the type of outfit you couldn’t possibly go wrong with. It is chic, classy and effortless – allowing you to feel confident in your own skin without drawing too much attention to your clothing. Expressly, this is the type of clothing you should invest in: high-quality jeans that suit your figure, which can be easily paired with blazers, sweaters, so on and so forth. You can add accessories such as a scarf or a hat to make the outfit more polished!
Another suggestion might be wearing simple, basic pieces and combining them to your liking. For example, the outfit above features a simple combination of pieces, but, when put together, it looks really nice and chic! Most importantly, this is the type of outfit that combines respectability and decency, whilst still allowing you to showcase your style.
Did you ever notice that the outfit you wear might also influence your overall mood throughout the day? This is, without a doubt, true, and it is applicable to teachers as well. Therefore, you may consider diversifying your outfits by including some dresses, as well. The more colorful, the better! You may also accessorize the dress with a belt, as it is the case in the picture above, or keep it simple. It’s entirely up to you.
This is another type of outfit you cannot possibly go wrong with. It is more than perfect for spring time. You can always play with different textures and colors, depending on your personal style and preferences. And one more thing; if you want to tone your outfits down, so that you don’t look too dressy, you may choose a pair of loafers or flats as opposed to heels. The same goes for the bag, which may be one of the best teacher gifts, as it is versatile as it is stylish.
Many people refrain from wearing pastels and prefer choosing darker hues of color. But why not try to experiment with different colors? This might trigger your inner creativity whilst giving you confidence – the confidence you will later on instill to your students.
Here you have it – five outfit suggestions you can try if you want to spice up your wardrobe! Don’t be too afraid to experiment with different styles!