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Color Communication: When You Say X, Your Designer Hears This

Color Communication: When You Say X, Your Designer Hears This


Let me paint a picture for you. You’ve just started working with a new designer. You sat down with that person, explained all of your dreams for the design, and left the meeting feeling like you were really on the same page. Then the next time you meet with them, they present a design that is completely different than what you expected. It’s not necessarily a bad design, but it is definitely different than what you described.

Sound familiar?

This is what I like to call a “lost in translation” moment. And it’s exactly what inspired me to create this guide on translating “design talk.”

Why is there a disconnect?

Many designers received their formal education in traditional art. Yes, even the digital artists! For example, my lead designer, Frank Candamil, has degrees in Art and Digital Media. Because of his background, I know that when he says something like “hue” or “tint,” he’s talking about the classic definitions of the words. However, when a client says a term like that, it’s unclear if they are referring to the definition or a colloquialism.

Common design terms and meanings

After talking with our Brand Mangers and Designers at Rise, I compiled a list of terms that we hear our clients say all of the time and can be misinterpreted. Let’s explore the terms and what they mean to each party.

BRIGHT
Client: Bold colors that are striking with high contrast. Not dull.
Designers: Luminous or shining.
Tamia

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Colorful Correspondence: Using Smart Color Choices in Direct Mailers

Colorful Correspondence: Using Smart Color Choices in Direct Mailers


Ah, the mailer. It is a rare business that hasn’t utilized this tried and true form of advertising. I’ve even used it at Rise and we’re a digital agency. For small enterprises looking to reap its benefits at the local level, the United States Postal Service has recently rolled out a new service that may harness the mailer’s return on investment in a powerful way. While that information is excellent, I want to also highlight the importance of effective color choices for mailers. No sense sending out an ineffective mail piece, after all. Even if it’s super easy and cheap to do.

Effective Color Choices for Mailers

When a business is ready to start sending out mailers to the surrounding areas the question then becomes: how to design the mailer? Color plays an important role here, but it’s important to make sure it doesn’t overpower.

Some things to keep in mind when choosing colors for a mailer:


Rise_loves_you
If budget is a concern, good ol’ black type on white paper is practical and legible. A little plain, but not a bad choice all the same. If possible, using at least the minimum of colors (two = minimum to me) is better. It gives you an accent color to work with and can look better than going color-crazy which is both expensive and can look unprofessional.

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Wedding Color Trend: Yellow & Gray

Wedding Color Trend: Yellow & Gray


Both yellow and gray- together and separate- have been big trends in wedding colors lately, and they're definitely going to stay that way for a long while! I love yellow because it pairs beautifully with so many other colors, which is perfect because it can be used for plenty of different wedding styles!

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Mrs._Yellow_Mr._GreyYou_Were_All_Yellow

Yellow paired with gray can either be incredibly chic & modern, rustic & whimsical, or of course, anything in between. The two colors are so interchangeable depending on the details, location, and accent colors involved.

Chic & Modern

A nice collection from a modern, chic yellow and gray wedding that was featured on Every Last Detail (everylastdetailblog.com) / photographed by Stephanie Williams Photography.
Modern_Yellow_Gray

See the full wedding {here} on Every Last Detail


Rustic & Whimsical

And here are some rustic and whimsical yellow and gray wedding shots, photographed by Simply Bloom Photography.
Rustic_Yellow_Gray

See the full wedding {here} on Every Last Detail


I've created a Yellow and Gray Weddings Group so we can all collaborate on the possibilities of palettes! Go ahead and add your own version of a color palette for a yellow and gray wedding! Let's see what you've got! :) I'll be doing a lot more posts on wedding color trends, how to use colors in weddings, and also wedding planning tips and advice, so keep an eye out for my posts!

Palettes with either Yellow, Gray or both...

Both colors go amazingly with other accent colors too! Here are just a few examples...

jha_default_3Marry_You_♥signs_boxsuperlooperDalai_LamaPleasant_PassingdramaTrixxies_Birch_TreeFleur_de_Mousefrosty_mug_of_beerAccentm_e_m_o_r_i_e_s*
Bold_modern_springLemon_Lime_Gray

Lemon_Grape03220654♥iloveugly

FINE_design_group


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Uniting Your Brand Across Mediums with Color

Uniting Your Brand Across Mediums with Color


In branding for small businesses, the importance of color continuity across mediums cannot be overstated. Color is one of the first ways a person identifies a company’s brand. Making sure those colors are seen as often as possible in as many spaces as possible is one of the best ways for an organization to increase brand recognition, build trust, and encourage loyalty in the long-term.

One of the best examples of branding through color is from one of our clients at Rise, Hart & Huntington Orlando Tattoo Company. Rise is my Orlando web design company whose main focus is to engage our client's communities through the digital space.

Who is H&H?

Founded in 2007, Hart & Huntington Orlando Tattoo Company is a division of celebrity motocross and off-road truck racer Carey Hart’s Hart & Huntington Tattoo Company. If that sounds familiar to you, you may have seen Hart & Huntington Vegas featured on A&E’s television series Inked. H&H Orlando delivers a clean, professional tattoo shop staffed with the best artists in the world.

After our initial meetings with H&H Orlando owner Chris Turck, we set about the business of honing in on look and feel that he and his team wanted to project to the world.

Mood Boards

One of the ways we work with clients to finalize their overall design, including color choice, is to mock up one or two mood boards. A mood board is a poster that represents what a website may look and feel like. It isn’t an actual homepage design but gives the impression, through color, text, and images, of how one might want their site to look and the emotions or moods they want it to evoke.

For H&H Orlando we created two very different mood boards.

One, a bright, playful take, reminiscent of some of the excellent artwork created by their talented staff.

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Popular Business Books & Their Color Designs

Popular Business Books & Their Color Designs


Books, besides being nice to look at, offer us a way to keep up with the ever changing industries that we are a part of. In the long format of a book authors have time to fully explain and relate their ideas in a way that allows readers to completely understand concepts, unlike the guessing or fill-in-the-blanks game we often have to play in to understand many message from the short format blog post or tweet. Books give the readers time to think about how their own knowledge and ideas fit or collide with that of the authors, and whether or not the information contained in the book is really worth the cover price or if it is merely a pride piece by some ego. This happens often, especially  now with the low cost, no-hassel publishing that we have now-a-days.


The_Wisdom_of_Crowds

4-hour_Work_Week
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24 Smart Logo Color Designs

24 Smart Logo Color Designs


With little space and few words available,  symbols, and especially color, need to to be smart when it comes to creating logo identities to communicate your brand. Its nice to check in from time to time to see how designers are using color to make a big impression. Here is a selection of recent designs from logospire.

 

Black_Star_Co-op

 

The_Birds_the_Word

 

Barber_Shop

 

Fortunata

 

Wilderness_outcry

 

Grand_gourmet

 

Salina_Rosa

 

Smart_Colours

 

mambo

 

LINDA

 

cookies_for_dogs

 

Elephant

 

Bacara

 

The_Cleaning_Corps

 

where_i_ride

 

dreamland

 

Arte_in_Vetrina

 

Vibes_Design

 

Constantino

 

Cutting_Design

 

HUMANSCOPE

 

Arti_Scuola

 

Infloris

 

MW

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Interior Design Trends: Yellow (Spring)

Interior Design Trends: Yellow (Spring)


Although it is now Spring, it still feels as if Winter is among us. Winter this year has been odd and different than the several winters prior. It seemed as though a snow storm would pop up every Tuesday, right on schedule. But, enough about Winter and on to Spring!

Spring is light, airy and refreshing. It is a time when you feel as though you can start over, a feeling and sense of new beginnings (that's how I always feel around Spring instead of New Year's.)  Relief is near as we enjoy warmer weather and get ready for those outdoor soiree's. There is also that thing we all know as Spring cleaning, I guess it all makes sense now, right?

Everyone views Spring differently,  if you ask one person what they associate Spring with, they may tell you that they think of daffodils, another may tell you barbecue's and if you ask me... I will simply tell you that yellow, tulips and light showers remind me of Spring. This is why I chose the color yellow for this Spring post.

What color do you associate Spring with?

fabric, bowls, flowers, pillow, candle, butterflies, pendant

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Fashion to the Rescue: Japan Relief

Fashion to the Rescue: Japan Relief


I think we can all agree that fashion lives in a pretty little bubble, untouched by the issues that we as its consumers must face on a daily basis.  But where there is art there is heart and the fashion industry is no exception.

Due to the disaster that recently devastated Japan, the country is in desperate need of assistance from the global community, and many designers and online retailers have joined forces with aid organizations such as the American Red Cross and the Northern Japan Earthquake Relief Fund. Proceeds from sales of select items will go to these groups among others!

Threadless.com Rebuild Japan Tee's. 100% of net proceeds from the sale of this tee will go to the American Red Cross Japan Earthquake and Pacific Tsunami fund.

Hope_for_JapanRelief_for_Japan

Red_SunIt_Takes_One

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Threadless + Steven Alan Pattern Design Challenge: Using Seamless

Threadless + Steven Alan Pattern Design Challenge: Using Seamless


Threadless, well known for it's community-designed, community-picked (aka "scored") t-shirt designs, is partnering up with Steven Alan for a fun, Fall Pattern Design Challenge. We LOVE Threadless because they empower artists and create portholes of success, no matter who you are or where you are at in your art career/hobby. In turn, this produces a wide range of awesomely unique clothing for the rest of us to wear.

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Spring 2011 Dresses: 60's Housewife Trend

Spring 2011 Dresses: 60's Housewife Trend


Spring is here and to usher in the warmer weather, feast your eyes on these lovely spring dresses. Some upcoming color trends that you can expect to see are uplifting and energizing colors like coral and magenta. You will also see some soft, pastel hues like lilac and sage and nautical colors like cobalt blue and aqua. The classic muted, subtle tones like black and white are almost always in style and this spring is no exception.

MagentaMajestic_Magenta

IFRC-_LilacLightening_Lilac

Sage_CitrusBlimey_Limey

Cobalt_Coolnesscoral_red

Pool_AquaIsland_Boy


One of the biggest trends is the 50s and 60s silhouettes coming back. (Think Jackie Onassis Kennedy and full 50s prom skirts.) The 60s housewife look is definitely hitting the runway in sheath hourglass-shape dresses that cinch in the waist and hips. Other current trends to look out for include lace, crochet, macrame, asymmetrical necklines, and tail hems (that's when the back of the dress is longer than the front.)

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