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Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.
Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.
Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.
When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.
Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.
As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.
Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.
Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.
Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.
It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.
An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.
Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.
Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.
In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?
Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.
Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.
Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.
If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.
Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.
Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.
People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.
Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.
One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.
On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.
As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.
People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.
These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.
You’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.
In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.
Use Color Carefully
Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.
Use Presentation Binders
Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.
Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.
Explain Your Designs
Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.
Create a 3D Mockup
Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.
Show Your Passion
If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.
Millions of people have started to focus on their businesses to develop. In order to develop the business, it is important to associate with websites as per the current scenario. In recent years, most of the businesses have shifted to online platforms to make things better and smoother. Now, the query has been raised among most of the business people is whether the business requires digital brand marketing. Well, the answer is yes. If you are looking to sell your products, then digital brand marketing is playing a crucial role.
Utilization of SEO services
In terms of promoting the business among the viewers or looking ahead to develop your business among the competitors, then SEO services are always required. People, who are in the initial stage but looking for a business to pick, make sure to follow the SEO services in general. For information, you can search for various types when it comes to digital marketing. However, as per your convenience, you can choose the right one and move ahead. Here the discussion is all about different types of digital marketing that can be handled with the support of SEO services.
Get support from Search Engine Optimization
If you are planning to handle the business, it is important to keep it in mind that you need to lead among the competitors. With the support of SEO, you can make your website as the best in terms of rankings. Also, it will help you to get attention among the people for sure. This thing makes your businesses get top ranking among the other competitive businesses. If these things are handled, then the traffic, conversions, activities and more will be highlighted throughout handling your businesses.
When handing the SEO, the keywords are always playing a vital role in terms of bringing the business to the top among the competitors. This thing makes SEO as one of the important tools to be utilized for your business.
Follow Social Media Marketing
In recent years, people are very much addicted to handling social media sites for various purposes. Well, they are not just only using for communication purposes or uploading the stuff like photos or videos but also allow the users to market the products to its maximum. If you are very much aware of social media sites to handle, then it is easy for you to market the business in a quick way. Also, you don’t need to spend much time on it during the period of digital brand marketing.
Marketing through content
Whenever looking for marketing, then your website must be having the best and attractive contents. Based on those contents, you can lead your business towards the target people. Also, the contents must be engaging from start to end. All you need to do is offering the contents which are different and attractive. When handling the contents, make sure to plan for the relevant contents to post and proceed further.
Hopefully, this thing will help the people to market the business in a better way. Also, make sure to offer the services in your contents to share and get recognized among the customers. In case, if the content is good, then there will be chances of sharing the content with others in a quick time. With these things, your business will get highly recognized among millions of people. If you are looking for the contents, then you will find various categories to choose from. As per the requirements, you need to choose the right templates.
Prefer Email marketing
If you see the Email marketing, then it is mainly considered to be the older marketing thing where still many utilize for marketing purposes. When it comes to Email marketing, you can share the content that must be impressive. Yes, the contents must be attractive which will help to encourage people to share it with others. Also, most of them are very much aware of using Email for various purposes. Hopefully, the email marketing for businesses is going to be helpful for sure.
Well, it is also said to be one of the best ways in terms of marketing the business and its services in a shorter period.
Even we should know that the SEO services are helpful for all the business people as per the current scenario. Hopefully, the above-discussed marketing strategies are going to be offering the best result when it comes to handling the business.
The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.
In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.
CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.
The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.
Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.
Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.
Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.
Speed up your website. Most people won't wait around longer than a few seconds for your site to load.
Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.
Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.
DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.
Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.
Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.
One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.
Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.
Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.
Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.
Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.
For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.
When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.
If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.
The ancient Greeks believed that clothes make the man. This is certainly one principle that has stood the test of time. Your choice of clothes can make or break the impression you create on others. Yet, it can get tricky to get the right look bang on every single day. The key to it is some must-haves that can be styled on the go, with minimum time and effort. Here are five essential dresses for women that can transform your look-book.
A Classic White Tee Shirt
It’s always a win-win situation with a plain white tee. No wonder it tops every girl’s list of things she cannot do without. It seamlessly fits into every look, be it the everyday plain Jane or the party-hopping glam diva. It can be paired with absolutely everything, from the basic blue jeans to a pair of formal black trousers, a lovely fancy skirt or a slip-on dress.
A Multi-Purpose Blazer
Every girl must own that one blazer she can simply throw on and rush out of the door without a second thought. It is ideal as an addition to work wear when you want to get that serious, no-nonsense look. Combine it with a cocktail dress and ankle-strap heels for a drink with friends. Or, go with it as the easy alternative to a heavy coat when not in the mood for the latter.
A Pair of Well-Fitted Jeans
Despite being available in a wide array of styles and colours, the humble pair of jeans remains as ubiquitous as ever. Yet, there is absolutely nothing that could go wrong with it. There is arguably no other piece of clothing as popular or versatile as this. It is ideal for casual get-togethers, formal dinners, a quick run to the grocery store, first dates...one gets the drift. The perfect dark washed, boot-cut pair can be styled for literally any and every look.
A Little Black Dress
The Little Black Dress or LBD has acquired something of a cult-status in wardrobe must-have lists. Every other fashion magazine and blog swears by this quintessential. Choose one with a hem and neckline that is appropriate for most occasions, and you are ready to roll with this multi-functional piece of clothing. If the conventional black is not your cup of tea, choose one that suits your personal sense of style. From delicate florals to playful polka dots and flamboyant animal prints - this dress comes in a wide range of options.
A Pair of Flat Pumps
This is another hot favourite with most women. A quick tip is to carry a pair in your bag for unexpected long days when the going gets tough in your heels. This ensures no compromise on style while shifting to more comfortable footwear. They are perfect to channel your high-school self as well as the glam goddess in you. One is sure to find a couple of these in different colours in every wardrobe.
So, lose no time in stocking your wardrobe with these trendy dresses for ladies online and step out looking like a diva!
The constant growth of hipster culture popularity opened the art world towards new / old ideas. The newfound nostalgia of modern generations is somewhat a result of rapid technological changes and development. In the time of frequent and careless urbanization, there is an emerging trend to resist to these new trends and robotizing.
This rebellion is marked with love and care for the planet, the environment, people and social encounters, as well as the cultures of 60's and 70's. Alternative urbanization movements inspire a different aesthetics than the futurism would imply. They remind us of the beauty of the nature while trying to plant green surfaces in our boring gray metropolis. This urge to save the planet made us dedicate more of our funding to ecological and social causes, while our lifestyle is often depending on technology.
What new trends have these alternative movements brought to design and the general observation of beautiful?
The upcoming generations of intellectuals are led by new values, appreciating old school tech and vintage furniture, retro fashion and industrial design. This has led to the mass popularity of antique shops and old fashioned looking coffee shops and hairdressers. Emotions associated with these appearances are the feeling of warmth, personal contact, intimacy and customer care.
Furthermore, things like old-looking photographs are getting more interesting to the audience, where the use of vintage filters on social media are on the rise. The user wants to reflect on the culture from the past and at the same time upgrade it with new and fresh content. A lot of well situated brands discover ways of using this trend by remaking their old designs and giving the same product that retro glow to attract young customers (for example Coca Cola's vintage bottle design).
In the depth of this philosophy is the idea of recycling and reusing materials, but even so brand new products can sell better if they are designed in a nostalgic manner, with retro fonts and patterns. An important lesson can be learned from fashion and interior designers, which is that this new age is not about replicating old school ideas, but remaking them into something new and practical in the 21st.
Visual content which will be in the focus of the following couple of years is exactly the perfect balance between old and new, vintage and futuristic; the beautiful harmony of flavors to reach the upcoming generation of users.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
There are many different courses which you can take in this world. The almost limitless provision of education in the U.K means that people can have any training they want. An excellent example of a valuable and practical course is Introduction to Fashion and Textile Design. However, what makes this a good choice for you?
A Look at the Course
To begin with, let’s take a look at the course itself and what you would find yourself doing while you took part in it. The program is designed to provide you with an introduction to fashion and textile design, as you may have gathered from the title. You’ll be taking a look at different fashion concepts, both from a design perspective and a practical one. There’s even a chance to design a prototype during the course and assemble it.
Why Choose This Course?
There are many different reasons why this is the correct choice for you. If you’re someone who is interested in fashion and what it can offer people, then this is the course you should be signing onto. It’s a dynamic program which provides a look at some of the critical components of fashion and textile design and then provides you with the knowledge needed to move onto a more advanced course later on in life.
The Benefits of Education
For those of you who may be sceptical, it is essential to grasp the real value of education. There is no doubt that building a good understanding of a chosen field can be exceptionally important. Dr Roy Ale, Marketing Executive at Oxford Summer School, says that ‘the merits of education run deeper than anyone could predict at first glance. We’ve had many capable young minds come through our halls, and they all left with their minds broadened and armed with a greater chance of making a career in the future’.
The Importance of Trying
Inspiration isn’t always easy for people to find within themselves, but we strongly urge people to try and get access to education wherever they can. For many, it can foster a profound love of a particular subject, and in other cases, it can be the start of a lifelong career in the field. However, the real value of education falls to each person to try and grasp, so we encourage you to come along and see what it means for you.
Overall, the value of this course is considerable, and it is heavily encouraged that people come and experiment with it at their leisure. When trying new things, there is an understandable sense of anticipation and worry. What if you don’t like what you’re confronted with? What if you struggle? However, it’s important to push past these worries and concerns and focus on the positives. There’s no doubt that this is an excellent course to try and participate in, and one which will undoubtedly enrich your life if you decide to undertake it.
Trendsetters know very well - that how you dress is who you are. Colors and materials we squeeze our bodies in every day are making a statement about our mood, our status, our love situation. For those who just love fashion trends and the overall evolution of fashion design, must know that there is a whole chapter on children's fashion and breathtaking trends, so that your child stands out in the crowd.
If you are a fashionable person, it only makes sense that your infants inherit your sense of style and discover new outfits and set the trends in school. To do this, children fashion designers over the world enabled you with online shopping for kid’s clothes. You can make a bounding moment while picking out super cool outfits together and make the shopping easier and non stressful.
Children have perfect measuring system, so it is almost impossible to miss the size while making a purchase, and on the other side you'll avoid the annoying parts of shopping in a mall with your child. They can't keep their attention for so long, and try out hundreds of different sweaters, just so you can see if it fits well. With online shopping, you get the best of all worlds - have your child's full attention and make a purchase in two simple clicks - and you got yourself a happy family. Now there is time to go for a happy meal or a playground instead.
Children Boutique website gathers the best children designers from all over the world, and gathers first hand information on what is absolute must have in a kinder garden or in school this season. Talk about a Christmas present? In the most perfect time of the year, you can shop for your child without any stress and time pressure. You can shop from your office, your kitchen, or cuddled under a blanket with the person you love the most.
Winter is here, it is time for sharing. And nothing says unconditional love as an outfit which makes your loved ones most popular among their friends. Get ready for a Christmas full of hugs and warm kisses with your favorite materials.
Jeans are the most versatile kind of trousers in the world – they will be suitable for almost any occasion, except for the most official ones, which are extremely rare anyway. Use them to create your own original stylizations for a date, for work or for family celebrations!
School and Work
If it does not collide with the dress code, you can wear jeans to work, school and university. In that case it is appropriate to choose their more elegant version in a uniform, dark color. High waist models will guarantee that no folds disturb your image. If you combine them with a striped T-shirt or a shirt and a jacket in a neutral color, you will look professionally in almost every situation. To dot the i’s and cross the t’s, you can wear shoes in a classic or sports style and an original handbag.
A family meeting is being arranged, and you do not want to wear a flounce dress again? Choose white jeans. White trousers always look stylish and do not evoke associations with ordinary, casual denim style. Combine them with a sweet girlish blouse with colorful patterns, subtle jewelry and elegant high heels or ballet flats. This will make you feel at ease but at the same time, you will present yourself in a stylish, festive way.
Choose close-fitting jeans, preferably a push-up type, which will shape your silhouette and emphasize its shapes – preferably in black, which is always a token of refined elegance and sensuality. Combine them with a simple, tight-fitting top or a blouse with the neckline which suits you best. And definitely wear high heels. But remember the principle "less is more" and do not exaggerate with jewelry; in this situation your outfit is only to emphasize, not to dominate your natural beauty. On the other hand, highlighted eyes or lips and a drop of your favorite perfumes will be a must-have addition to your stylization.
For this occasion you can let yourself to be a quite bold – choose a jeans model with slits or side stripes, which are a real must-have for this season. You can combine them with a dark T-shirt with graphic motifs and a fur vest. High heels, intense makeup and jewelry will perfectly complement your outfit – the more extravagant you can make it, the better.
First of all, take your comfort into account. But on the other hand, do not forget to be stylish too – you never know, your shopping may and up at a café with your best friend who you have met at the shopping mall. If you are looking for unique patterns and original solutions, women jeans in the online shop Tally-Weil will undoubtedly meet your expectations. Combined with a designer jumper or leather jacket and sports shoes, they will make you feel comfortable and fashionable at the same time. A fashionable and capacious shopper type bag will complement your outfit.
It’s the resurgence of the beard, everyone! What started as a trend a couple of years ago has now grown into a full-blown grooming subculture. Having finally flourished from cavemen into dandies, our favorite guys are spending more and more time (and money) on keeping their hair sleek and soft.
You certainly have your own bearded guy too, so why not get him a special treat this holiday season?
From boar bristle brushes and tiny, tiny combs to luxuriously scented shampoos and lush ointments, there must be at least one beard-related product with your guy’s name on it. To help you pick the best one, we’ve done some searching and compiled this ultimate bearded man’s seven-item wishlist.
Some for treating, some for trimming, and a few for shaping.
It may be a bit hairy, buying a beard brush as a gift, and you may or may not make a wrong pick. Your choice should depend on your man’s style and the quality of his facial hair, though you should also consider what he is planning to do with it. In case you don’t have any of these answers, just get him a bamboo-handle brush with stiff board bristles, since this is arguably the best one currently available.
Rogue hair is the greatest enemy of a well-groomed man, but where brushes cannot help, shampoos come to the rescue. Being an essential part of a beard care kit, a shampoo enriched with apple amino acids doesn’t only help the hair grow in a controllable way, but it also keeps it healthy and shiny. You cannot possibly go wrong with HiLee Cosmetics and their signature ultra-soft beard shampoos.
The glorious manliness of a beard cannot be easily achieved and is virtually impossible to maintain without a proper beard shaping tool. Their main purpose is trimming, in case you’ve never heard of them before, but they are not the same thing as a trimmer. Crucial for accomplishing a perfect curve cut, shaping a neckline, and trimming sideburns, the best shaping tools are actually made of plastic.
A mustache and beard comb may just be the best gift for a bearded guy, especially if it’s a gift given by a lady. A dapper man will take his comb wherever he goes and admires it whenever he takes it out of his pocket. It will be the single most important thing in his grooming kit and it will always remind him of you. And the best thing about it is, you can always custom-tailor the comb to his unique style.
A bit on the expensive side, quality beard trimmers make a brilliant holiday gift for men who pay attention to their looks. And trimming itself, ladies and gentlemen, is of the utmost importance. It doesn’t only help a beard look clean-cut and respectable, but it also prevents flaky skin, irritation, and bacteria. A high-quality trimmer is a thing of beauty, designed for both function and aesthetics.
Beards are so fab that even the IDF was forced to relax some of its restrictions on facial hair for religious soldiers. You can read the full story in this article, and even print it out as a gift to a bearded man who’s decided to shave it all off. Alternatively, you can learn to respect his decision and get him his first straight razor. For sharp, solid, and impressive-looking blades, go for carbon or stainless steel.
You can choose a shaving cream based on its lush texture and seductive scent, but keep in mind that like all other skincare products, this one too works only when applied on a suitable skin type. For dry skin, opt for a glycerin-based cream that includes a skin soother (aloe, coconut oil or vitamin E). Allergen-free shaving creams are a must for sensitive types, while oily skin demands mild astringents.
In case that your favorite bearded guy already has everything he needs for treating, trimming, and shaping his lavish facial mane, other holiday gifts that celebrate beards are tobacco pipes (a match made in heaven), mustache-shaped tie clips (quirky and cool), and of course, Christmas beard lights!