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To learn the importance of choosing the right color in logo design, continue reading this post. You’ll learn the different meanings of each color and its significance on a particular logo. Here we go!
Well, the color shouldn’t be ignored, especially when it comes to designing a logo, either for a business or what. If you plan to create your own logo or even consider professional help, there is a need to make sure that you are picking the right combinations of colors. You should never ignore the fact that color plays a crucial role in designing a logo.
Don’t you know that that first two things a brain could notice once seeing something are the shapes and colors? Regardless of whether which one from them is the first to be notified, apparently color is essential. Besides, color is also rooted in emotions. And so, if you want to connect with the people through your logo easily, then work on well with the color.
So, what are the reasons for using color in a logo?
Here are a few reasons why using color in logo designs is essential. These reasons might help numbers of designers once making a color selection:
Keep these reasons in mind before you choose the right color for a logo design. On the other hand, designers could use colors in many ways and could make more colors by using the color palettes.
Some Color Options and Their Meanings
So, to give you some idea with what color might best suit your logo, consider some color options below and their meanings too:
Regarded as an intense and saturated color, red could provide feelings of danger, dominance, excitement, and power. It is also referred to as the color of love, warfare, and love. Indeed, it is an attention-grabbing hue and could even raise blood pressure, body temperature and heart rate.
This color could be a bit conflicting, and some might find it fun and happy and others might find it too weak, or it could signify caution. Yellow creates feelings of contentment, confidence, and warmth.
Orange is also an exciting color that gives the impression of creativity, youth, and action. It could also be fun and playful or exciting and intense.
Pink is often associated with femininity, but it could be a strong color once highly saturated or could be delicate once de-saturated. Pink means sexy, flirty, romantic and fun too.
This color is universally accepted as related to health, nature, and earth. It conveys renewal, peace, healing, tranquility and also prosperity. Obviously, most companies would choose this color to portray itself as being natural or environmental.
This one is somewhat polarizing color, and people seem to either hate it or love it, so you should carefully use it. There is a need for you to use this color the right way as it conveys a sense of spirituality, nobility, and luxury. If you misused this color, it could appear childish or even out of touch.
Well, this color seems to be a favorite by the majority. Blue represents confidence, peace, calm, trust, success and loyalty. It is abundantly found in nature, and it could decrease blood pressure as well as heart rate, and it could even make someone feel chilled.
On the other hand, once used the wrong way and if there is too much of it, blue could come across as cold or depressing. In most cases, a blue color is seen in law, banks, medical and government industries.
Grey is another neutral color, and it could be very respectful, calm and sophisticated. Grey commands authority, and it could look very regal once appropriately used. At the same time, the same with blue, it could appear either too corporate or impersonal.
Another earth tone, brown can inspire feelings of trust, depth, dependability, simplicity, and richness. It is also a rugged and rough color, and it looks so practical. Brown is also a very neutral color that doesn’t offend.
Most people would argue whether this one is color or not. However, white infers simplicity, truth, innocence, and purity. Once used in logos, it will be regarded as white space, still creating a shape that is filled with this color.
Black is known to be strong, bold, classic, mysterious and formal. Though it is technically either all the colors being combined or devoid of all the color, black is still perceived as a color by the brains and must be treated as one. Black is sophisticated and simple, yet it could be boring once not used appropriately.
Those are among the colors that might be used once into planning to consider a design for a logo. There could also be DIY logo online tutorial or ideas that could help you with picking the right color for your logo.
Are Colors Categorized?
To make it a bit simpler, let us categorize the colors. Two major categories are being divided as warm colors and cool colors.
This category includes yellow, red and orange. These colors typically have the meaning of some energy, passion, enthusiasm, and some excitement too. In most instances, a red color is used for some danger or a sign of alert too.
Cool colors usually are all the natural colors that we could see in nature. Blue, green and purple shades all fall in this category. If you plan to design a logo, make sure that you have enough knowledge regarding its color terminology.
Professional designers could mix the different colors to make a new color for a logo. There you have it, make sure that you are well-equipped about the different colors in order to have a well-designed logo!
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You’ve probably spend countless hours making your design. It doesn’t matter if you’re working on a new product, a website, or a logo project, your design won’t be enough to impress most clients. If you really want to be successful, then you’ll need to be a good salesperson as well. You need to share the story of your work. This means creating an interesting and memorable presentation. Keep in mind that the presentation should solely be about your design and your client; not about you.
In order to make a good impression, you will need to create a fascinating way to present your design and be attentive to all questions and concerns your client has. Doing this is the only way to create a good presentation. However, here are some great ways for you to make it more memorable.
Use Color Carefully
Color is one of the most important components of your presentation, so it’s best to use it carefully. Keep in mind that you don’t want to create something that’s too colorful or that won’t match your design. Make sure it’s in sync with what you’ve created in order to add more style to it. It’s recommended that you use only 2-3 colors throughout your whole presentation. Instead of constantly changing them up and confusing your clients, a small number of carefully picked colors will make your presentation more memorable.
Use Presentation Binders
Simply displaying your design on a PowerPoint presentation and sharing the story behind it can be enough to persuade some clients. However, if you want to ensure your designs get sold, you’ll need to get a bit more creative. Know that some clients simply won’t be listening to what you’re saying. Not because you’re boring, but because they listen to presentations countless times a week and have probably grew tired of them. Clients such as these like to focus on the design of your presentation. They want something that will make them impressed just by looking at it.
Because of this, it’s a good idea to use custom printed presentation binders as well. They will help ensure that each of your clients will be paying attention to what you’ve created. While some will be listening to the story you share, others will be looking at the presentation folders and the content inside them. No matter what your clients do, you can bet your bottom dollar that they’ll like both you and your design by the time you’re done with your presentation.
Explain Your Designs
Despite the fact that this should go without saying, many designers forget to explain their projects. This happens because they understand why it looks the way it looks and why they chose to include specific elements into the design. Nevertheless, you should remember that just because you understand your designs doesn’t mean that your clients will too. Your explanation doesn’t need to be long, but it should cover some of the most important decisions you made while creating the design.
Create a 3D Mockup
Coming up with an elegant product design might be enough to convince certain clients, but you’ll have much better chances of selling your projects if you create 3D mockups as well. After all, your clients would love to get an idea of how the product would look in the real world. On the other hand, if you’re creating a logo design, you can print it on different materials to show them how it looks when it’s not on a computer screen. In case you’re making a website design, allow the clients to visit it and go through the various pages you included.
Show Your Passion
If your clients see that you’re excited, they’ll get excited as well. Instead of being nervous before presenting your idea, you should be filled with enthusiasm to share your new creation with other people.
A huge part of what makes a web designer so essential is their ability yo create something that is truly distinctive and engaging. With the likes of WordPress, Wix, and Squarespace available, website designers really need to dig into their creativity to give their clients a unique product. To do this, consider the following strategies:
Many people are too afraid to venture outside the traditional black and white when designing websites. While there is nothing wrong with that, anyone hoping to take their creative designing to the next level should try using a bit of color. When used properly, color in website design helps to improve flow and cohesion.
As users look through the website, the color or colors used will help to guide the user's eye to wherever you want it to go. This engages the visitor, keeping them interested enough to keep searching through the website. Additionally, designs that use colors that complement other elements of the website allow for a cohesive user experience by creating a sense of flow throughout the entire site.
Just as intentionally using color is part of creative website design, so is using white space. Instead of going out of your way with other design elements to make sure the site is filled with attention-grabbing content, consider using white space to emphasize the simplicity of everything else on the site.
This extra space won't make your website seem empty; it will improve readability and help to prioritize content. Moreover, it gives the website a cleaner and sleeker look, something that most users appreciate when they visit a site.
The most creatively designed websites have stunning visuals. By better curating the visuals, style, and other design elements used on the site, you'll ensure that the website stands out from the competition. As you work to create the right "look" for the site, avoid any content or design that disrupts the flow of the site.
When working on the visuals, don't hesitate to use web design tools like AdobeXD to keep things as efficient as possible. This will allow you to seamlessly converge your web designs from programs like Photoshop and Illustrator, making the prototyping process that much simpler.
There's nothing as aggravating as trying to navigate a website where the designer hasn't taken the time to simplify the user experience. These websites may be slow to load or have far too many pages, making it difficult for the user to find what they want. Confusing navigation on sites often signals that the designer didn't spend enough time designing their site. In addition to this leading to a poor user experience, it can also turn your client off completely.
Instead of making your website design a free for all, keep the user experience in mind. Look for any way you can streamline content, create a navigation hierarchy, and develop responsive design that allows for a similar user experience when switching from one device to another.
The strategy of having a longer homepage will help to keep the user engaged, as this will improve navigation. With all of the essential information readily available, users will be less likely to leave before they have found what they were initially looking for. This homepage navigation list should include any of the basics that first time visitors would be interested in.
Consider using the following:
These basic sections are generally what all visitors look for. Having them front and center will streamline the user experience, making things more efficient overall.
Designing engaging websites is all about finding the most creative ways to interact with users. By keeping this guide in mind, you'll be able to design websites that are both captivating and intuitive enough to keep clients happy.
There is always a wonderful feeling to designing something great, having it printed, and sending it to the right audience. This is the reason designing flyers can be both a lot of fun and rewarding. Here are top five tips to designing a good flyer.
Before you start designing your flyer, create an effective design strategy. Think about what you intend to showcase to your audience, how the flyer will be distributed, and the level of budget you plan to work with.
Addressing these issues can help you figure out the size and shape your flyer should have. Having a good strategy and a clear goal will help you plan how to incorporate a vital message into the flyer design in a more meaningful way.
A common mistake when it comes to the creation of a flyer is thinking that you can simply fit any kind of message and graphics in. Instead, you should make a strategic choice about your key content. Keep the flyer’s key elements that correlate to your specific goals of the targeted audience.
Generally, high-contrast visuals are easy to notice at first glance and are believed to be attention-grabbing. Unlike sites, where visitors can only view visuals by clicking or even typing in a specific address, a flyer requires a strong pull to get your target audience to gravitate towards it.
Think of posters, brochures, and other materials you have ever seen from a distance and walked towards them just because they were attractive and interesting. You need to create that type of contrast to help bring your target audience to the design.
Certain phrases or words can help you sell the information in your flyer design. Make these phrases or words bolder, bigger, and brighter than the other lettering in the flyer to create emphasis. Put more emphasis on words like ‘New,’ ‘Easy,’ ‘Save,’ and more.
Though you may not click it, does not mean a call to action should not be included in a flyer design. In fact, the opposite is true. Why should you create a flyer if you don’t want your target audience to take a particular action?
Focus on creating a distinct, easy, and actionable item for every client or prospect who sees the flyer. That can be anything from calling a specific phone number to visiting a specific site. Ensure that the content is easy for everyone to read and understand.
Nothing can make or break a flyer design like the quality of image and composition. Note that a perfect design must have a top-quality image that relates to the details on the page. The image should be easy to read and comprehend at a glance. It should also help your audience to connect the different elements in your flyer design. Always ensure that the graphics on your flyer must enhance the message you are sending.
Creating the perfect living space is a smart balance of colour and coordinating furniture and the bedroom is no exception. Your bedroom should be the perfect space for relaxing and sleeping and therefore should get something of a priority when it comes to decorating. There is nothing relaxing about trying to sleep in a mishmash of colour and clutter, so it is time to take control and get your bedroom up to scratch. Bed SOS has some great ideas for making sure your bedroom is the perfect space.
Decide on a Theme
There are lots of great themes for the bedroom but remember that colour can change the mood. Bright and acidic colours are perfect for living spaces but as a bedroom can make it hard to switch off and relax. Softer, muted colours work well in a bedroom with perhaps a splash of brightness on a feature wall. So, your first challenge is to pick your colours. Blues, purples, cream and chocolate all work well in a sleeping environment. You could opt for plain walls, and patterned curtains and duvet cover or vice-versa but again there is an argument for keeping it chilled and mellow as loads of patterns and colours can send the brain into overdrive and make it much harder to sleep.
Pick a Bed
In most rooms, the bed will be one of the most significant pieces of furniture. Certainly, in a room with a kingsize bed, you are looking at a large bed that can either make or break the whole look and feel of the room. There is such a wide selection of bed bases on offer that you have scope to really personalise and set the scene. Wooden bed frames tend to be more imposing that metal so if space is a premium you might want to consider opting for the latter. A divan bed is designed for practicality, and often they are not the best looking, but these can be hidden with valance sheets. Bed makers are getting on board with the idea of using the bed to make the internal decor work better, and therefore you will find a range of coloured beds in various finishes. Velvet beds have enjoyed a run of popularity and feature upholstered frames in a variety of colour to give the room an opulent look.
The other useful features of many bed frames are the storage they offer, so as well as finding the colour and style of bed that best compliments your decor, have a think about storage. Whether you opt for an ottoman bed or one with drawers you can really make a room look bigger by removing clutter into the storage offered by the bed. This gives you space to store clothing or other things that you struggle to accommodate, and the room look is not impeded in any way. With so many different styles and colourways on offer finding the perfect bed to match the colour scheme of your room should prove to be a fun and enjoyable activity.
Nowadays, graphic design is constantly changing and evolving. There are always new trends to follow, new skills to acquire and new tools to master. But, there are also some ground rules, some good old things which don't go out of fashion and that are the basics of great design.
Here are some of them from experienced designers that will help you enhance your projects.
The only thing left to do is to apply these recommendations to your future projects and bring your designs to the next level.
When it comes to getting started with creating stunning designs, two things are necessary: skills and resources. However, for starters, graphic design can all seem a little too overwhelming at first. From long hours of practice to an unending need for creativity; not to mention some graphic design resources cost a pretty penny, it can sometimes become an uphill task for novices. But that shouldn’t deter you from creating stunning designs. As a matter of fact, there are plenty of amazing freebies and affordable tools that can help you get the head start you need to become a veteran designer. Plus, with the right skills, you can be a master in the game without even trying.
In this blog post, we’ll highlight 5 things that you need to master in order to get an edge in creating stunning designs. Sound good? Let's dive right in.
Here’s the blatant truth: No matter how amazing your designs are, it's pretty much pointless if they don't make a good first impression. That is to say, if people don’t like what they see at first glance, then you’re probably not going to wheel in as many people as you would want. So it makes perfect sense that we would mention the UI design here.
The truth is, UI design is pretty much a necessity when it comes to the graphic design front. So, it’s good you have all your bases covered in as far as skills go but every other graphic designer does too. So you need to ensure that you have an ace up your sleeve. If you make a good first impression, then whatever you call to action has a higher chance of being acted on.
Don’t take chances! You need to be able to create stunning designs every single time. But you and I both know that it’s much easier said than done. Not to mention your audience is a bit more particular and will often times shun blatant designs almost as soon as they see them. Therefore, you need to create compelling images. Images that will create a connection between you and your audience. Images that will ultimately convert your audience into customers. But how do you do that?
Fortunately, there’s no shortage of tools to help you create stunning designs. And one of the best in this front is Photoshop overlays. Photoshop overlays are one of the most versatile ways to transform the look and feel of your designs. With photoshop overlays, you can add texture and elements to an image and transform an otherwise uninspiring image to a stunning piece of art. So whether it's a stunning fog effect that you are looking for or a whimsical autumn, fairy garden or falling leaves effect, there are literally dozens of themes to help you create the perfect design. If you’re looking to create stunning designs, then you definitely need to master photoshop overlays.
It goes without saying Lightroom presets are yet another resource you need to master in graphic design. From nitty-gritty aspects such as image exposure and white balance to more complex aspects such as curves, tones, and shadows. Along with ensuring that you create stunning designs from the onset, Lightroom presets have a lot to offer. Also comes in handy later on when you want to ensure that the final piece is nothing short of a stunning masterpiece. And the best thing about Lightroom presets is that they’re pretty easy to master.
Next up is typography. Typography is basically the art and technique of arranging the visual component of written words to make written language more legible. If you want to master typography, there are lots of typography tutorials to help. However, good typography often comes down to creative intuition. Once you grasp the basics, all you need to do is look for typography resources that will help you further sharpen your skills.
Here are some typographic considerations that you’ll need to take into account when mastering typography.
Typefaces are not created equally. Some are wide some fat, some are narrow and yet others thin. So word sets in different typefaces take up a different amount of space depending on the size.
Tracking and Kerning
Tracking here relates to the spacing of characters applied evenly whereas kerning is basically adjusting spaces between characters to create a harmonious pairing.
Here is another thing that you need to master to create stunning designs every time. In many forms and instances, the logo is what distinguishes a particular company from the other. Think about Guinness, Coca-Cola, McDonald's, and KFC. They are all visually represented by their logos. It doesn’t matter where they are in the world customers will still flock towards the direction that these logos are.
The truth is, the importance of a logo cannot be underestimated. They not only help identify a company but they are also a succinct and efficient way of communicating more about the company. Which means that the designs have to be both intuitive and stunning to wheel people in. And since it’s something you’ll probably be doing a lot of, it's definitely one of the many things that you want to master to perfection.
Don’t let yourself be overwhelmed by the number of graphic design skills you need to master to create stunning designs. Sure there are plenty more things that need to be mastered but these five are the most important. The bottom line is to ensure that you have mastered every aspect of photoshop overlays, typography, Lightroom presets, logo designing and UI design to come up with stunning and striking designs every time.
The ancient Greeks believed that clothes make the man. This is certainly one principle that has stood the test of time. Your choice of clothes can make or break the impression you create on others. Yet, it can get tricky to get the right look bang on every single day. The key to it is some must-haves that can be styled on the go, with minimum time and effort. Here are five essential dresses for women that can transform your look-book.
A Classic White Tee Shirt
It’s always a win-win situation with a plain white tee. No wonder it tops every girl’s list of things she cannot do without. It seamlessly fits into every look, be it the everyday plain Jane or the party-hopping glam diva. It can be paired with absolutely everything, from the basic blue jeans to a pair of formal black trousers, a lovely fancy skirt or a slip-on dress.
A Multi-Purpose Blazer
Every girl must own that one blazer she can simply throw on and rush out of the door without a second thought. It is ideal as an addition to work wear when you want to get that serious, no-nonsense look. Combine it with a cocktail dress and ankle-strap heels for a drink with friends. Or, go with it as the easy alternative to a heavy coat when not in the mood for the latter.
A Pair of Well-Fitted Jeans
Despite being available in a wide array of styles and colours, the humble pair of jeans remains as ubiquitous as ever. Yet, there is absolutely nothing that could go wrong with it. There is arguably no other piece of clothing as popular or versatile as this. It is ideal for casual get-togethers, formal dinners, a quick run to the grocery store, first dates...one gets the drift. The perfect dark washed, boot-cut pair can be styled for literally any and every look.
A Little Black Dress
The Little Black Dress or LBD has acquired something of a cult-status in wardrobe must-have lists. Every other fashion magazine and blog swears by this quintessential. Choose one with a hem and neckline that is appropriate for most occasions, and you are ready to roll with this multi-functional piece of clothing. If the conventional black is not your cup of tea, choose one that suits your personal sense of style. From delicate florals to playful polka dots and flamboyant animal prints - this dress comes in a wide range of options.
A Pair of Flat Pumps
This is another hot favourite with most women. A quick tip is to carry a pair in your bag for unexpected long days when the going gets tough in your heels. This ensures no compromise on style while shifting to more comfortable footwear. They are perfect to channel your high-school self as well as the glam goddess in you. One is sure to find a couple of these in different colours in every wardrobe.
So, lose no time in stocking your wardrobe with these trendy dresses for ladies online and step out looking like a diva!
The constant growth of hipster culture popularity opened the art world towards new / old ideas. The newfound nostalgia of modern generations is somewhat a result of rapid technological changes and development. In the time of frequent and careless urbanization, there is an emerging trend to resist to these new trends and robotizing.
This rebellion is marked with love and care for the planet, the environment, people and social encounters, as well as the cultures of 60's and 70's. Alternative urbanization movements inspire a different aesthetics than the futurism would imply. They remind us of the beauty of the nature while trying to plant green surfaces in our boring gray metropolis. This urge to save the planet made us dedicate more of our funding to ecological and social causes, while our lifestyle is often depending on technology.
What new trends have these alternative movements brought to design and the general observation of beautiful?
The upcoming generations of intellectuals are led by new values, appreciating old school tech and vintage furniture, retro fashion and industrial design. This has led to the mass popularity of antique shops and old fashioned looking coffee shops and hairdressers. Emotions associated with these appearances are the feeling of warmth, personal contact, intimacy and customer care.
Furthermore, things like old-looking photographs are getting more interesting to the audience, where the use of vintage filters on social media are on the rise. The user wants to reflect on the culture from the past and at the same time upgrade it with new and fresh content. A lot of well situated brands discover ways of using this trend by remaking their old designs and giving the same product that retro glow to attract young customers (for example Coca Cola's vintage bottle design).
In the depth of this philosophy is the idea of recycling and reusing materials, but even so brand new products can sell better if they are designed in a nostalgic manner, with retro fonts and patterns. An important lesson can be learned from fashion and interior designers, which is that this new age is not about replicating old school ideas, but remaking them into something new and practical in the 21st.
Visual content which will be in the focus of the following couple of years is exactly the perfect balance between old and new, vintage and futuristic; the beautiful harmony of flavors to reach the upcoming generation of users.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
There are many different courses which you can take in this world. The almost limitless provision of education in the U.K means that people can have any training they want. An excellent example of a valuable and practical course is Introduction to Fashion and Textile Design. However, what makes this a good choice for you?
A Look at the Course
To begin with, let’s take a look at the course itself and what you would find yourself doing while you took part in it. The program is designed to provide you with an introduction to fashion and textile design, as you may have gathered from the title. You’ll be taking a look at different fashion concepts, both from a design perspective and a practical one. There’s even a chance to design a prototype during the course and assemble it.
Why Choose This Course?
There are many different reasons why this is the correct choice for you. If you’re someone who is interested in fashion and what it can offer people, then this is the course you should be signing onto. It’s a dynamic program which provides a look at some of the critical components of fashion and textile design and then provides you with the knowledge needed to move onto a more advanced course later on in life.
The Benefits of Education
For those of you who may be sceptical, it is essential to grasp the real value of education. There is no doubt that building a good understanding of a chosen field can be exceptionally important. Dr Roy Ale, Marketing Executive at Oxford Summer School, says that ‘the merits of education run deeper than anyone could predict at first glance. We’ve had many capable young minds come through our halls, and they all left with their minds broadened and armed with a greater chance of making a career in the future’.
The Importance of Trying
Inspiration isn’t always easy for people to find within themselves, but we strongly urge people to try and get access to education wherever they can. For many, it can foster a profound love of a particular subject, and in other cases, it can be the start of a lifelong career in the field. However, the real value of education falls to each person to try and grasp, so we encourage you to come along and see what it means for you.
Overall, the value of this course is considerable, and it is heavily encouraged that people come and experiment with it at their leisure. When trying new things, there is an understandable sense of anticipation and worry. What if you don’t like what you’re confronted with? What if you struggle? However, it’s important to push past these worries and concerns and focus on the positives. There’s no doubt that this is an excellent course to try and participate in, and one which will undoubtedly enrich your life if you decide to undertake it.