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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,146 articles, you're sure to find something you love. Or if you have a great idea, let us know!

What Your Customers Want From Your Company this Year


The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.

In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.

CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.

1. Get Personal

The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.

Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.

Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.

2. Respect Customer's Time

Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.

Speed up your website. Most people won't wait around longer than a few seconds for your site to load.

Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.

3. Collect Detailed Information

Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.

DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.

4. Embrace Augmented Reality

Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.

Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.

One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.

5. Offer Better Communication

Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.

Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.

Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.

6. Exceed Expectations

Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.

For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.

When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.

Talk to Your Customers

If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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Five Wardrobe Essentials Every Girl Must Own


The ancient Greeks believed that clothes make the man. This is certainly one principle that has stood the test of time. Your choice of clothes can make or break the impression you create on others. Yet, it can get tricky to get the right look bang on every single day. The key to it is some must-haves that can be styled on the go, with minimum time and effort. Here are five essential dresses for women that can transform your look-book.

A Classic White Tee Shirt

It’s always a win-win situation with a plain white tee. No wonder it tops every girl’s list of things she cannot do without. It seamlessly fits into every look, be it the everyday plain Jane or the party-hopping glam diva.  It can be paired with absolutely everything, from the basic blue jeans to a pair of formal black trousers, a lovely fancy skirt or a slip-on dress.

A Multi-Purpose Blazer

Every girl must own that one blazer she can simply throw on and rush out of the door without a second thought. It is ideal as an addition to work wear when you want to get that serious, no-nonsense look. Combine it with a cocktail dress and ankle-strap heels for a drink with friends. Or, go with it as the easy alternative to a heavy coat when not in the mood for the latter.

A Pair of Well-Fitted Jeans

Despite being available in a wide array of styles and colours, the humble pair of jeans remains as ubiquitous as ever. Yet, there is absolutely nothing that could go wrong with it. There is arguably no other piece of clothing as popular or versatile as this. It is ideal for casual get-togethers, formal dinners, a quick run to the grocery store, first dates...one gets the drift. The perfect dark washed, boot-cut pair can be styled for literally any and every look.

A Little Black Dress

The Little Black Dress or LBD has acquired something of a cult-status in wardrobe must-have lists. Every other fashion magazine and blog swears by this quintessential.  Choose one with a hem and neckline that is appropriate for most occasions, and you are ready to roll with this multi-functional piece of clothing. If the conventional black is not your cup of tea, choose one that suits your personal sense of style. From delicate florals to playful polka dots and flamboyant animal prints - this dress comes in a wide range of options.

A Pair of Flat Pumps

This is another hot favourite with most women. A quick tip is to carry a pair in your bag for unexpected long days when the going gets tough in your heels. This ensures no compromise on style while shifting to more comfortable footwear. They are perfect to channel your high-school self as well as the glam goddess in you. One is sure to find a couple of these in different colours in every wardrobe.

So, lose no time in stocking your wardrobe with these trendy dresses for ladies online and step out looking like a diva!

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The generation of remake


The constant growth of hipster culture popularity opened the art world towards new / old ideas. The newfound nostalgia of modern generations is somewhat a result of rapid technological changes and development. In the time of frequent and careless urbanization, there is an emerging trend to resist to these new trends and robotizing.

 

retro cat with glasses

 

This rebellion is marked with love and care for the planet, the environment, people and social encounters, as well as the cultures of 60's and 70's. Alternative urbanization movements inspire a different aesthetics than the futurism would imply. They remind us of the beauty of the nature while trying to plant green surfaces in our boring gray metropolis. This urge to save the planet made us dedicate more of our funding to ecological and social causes, while our lifestyle is often depending on technology.

 

What new trends have these alternative movements brought to design and the general observation of beautiful?

 

The upcoming generations of intellectuals are led by new values, appreciating old school tech and vintage furniture, retro fashion and industrial design. This has led to the mass popularity of antique shops and old fashioned looking coffee shops and hairdressers. Emotions associated with these appearances are the feeling of warmth, personal contact, intimacy and customer care.

 

changes in contemporary design

 

Furthermore, things like old-looking photographs are getting more interesting to the audience, where the use of vintage filters on social media are on the rise. The user wants to reflect on the culture from the past and at the same time upgrade it with new and fresh content. A lot of well situated brands discover ways of using this trend by remaking their old designs and giving the same product that retro glow to attract young customers (for example Coca Cola's vintage bottle design).

 

retro coming back to fashion and design

 

In the depth of this philosophy is the idea of recycling and reusing materials, but even so brand new products can sell better if they are designed in a nostalgic manner, with retro fonts and patterns. An important lesson can be learned from fashion and interior designers, which is that this new age is not about replicating old school ideas, but remaking them into something new and practical in the 21st.

 

Visual content which will be in the focus of the following couple of years is exactly the perfect balance between old and new, vintage and futuristic; the beautiful harmony of flavors to reach the upcoming generation of users.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

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Introduction to Fashion and Textile Design - The Course for You?


There are many different courses which you can take in this world. The almost limitless provision of education in the U.K means that people can have any training they want. An excellent example of a valuable and practical course is Introduction to Fashion and Textile Design. However, what makes this a good choice for you?

 

A Look at the Course

 

To begin with, let’s take a look at the course itself and what you would find yourself doing while you took part in it. The program is designed to provide you with an introduction to fashion and textile design, as you may have gathered from the title. You’ll be taking a look at different fashion concepts, both from a design perspective and a practical one. There’s even a chance to design a prototype during the course and assemble it.

 

Why Choose This Course?

 

There are many different reasons why this is the correct choice for you. If you’re someone who is interested in fashion and what it can offer people, then this is the course you should be signing onto. It’s a dynamic program which provides a look at some of the critical components of fashion and textile design and then provides you with the knowledge needed to move onto a more advanced course later on in life.

 

The Benefits of Education

 

For those of you who may be sceptical, it is essential to grasp the real value of education. There is no doubt that building a good understanding of a chosen field can be exceptionally important. Dr Roy Ale, Marketing Executive at Oxford Summer School, says that ‘the merits of education run deeper than anyone could predict at first glance. We’ve had many capable young minds come through our halls, and they all left with their minds broadened and armed with a greater chance of making a career in the future’.

 

The Importance of Trying

 

Inspiration isn’t always easy for people to find within themselves, but we strongly urge people to try and get access to education wherever they can. For many, it can foster a profound love of a particular subject, and in other cases, it can be the start of a lifelong career in the field. However, the real value of education falls to each person to try and grasp, so we encourage you to come along and see what it means for you.

 

Overall, the value of this course is considerable, and it is heavily encouraged that people come and experiment with it at their leisure. When trying new things, there is an understandable sense of anticipation and worry. What if you don’t like what you’re confronted with? What if you struggle? However, it’s important to push past these worries and concerns and focus on the positives. There’s no doubt that this is an excellent course to try and participate in, and one which will undoubtedly enrich your life if you decide to undertake it.

 

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Children's fashion - Is your child a trendsetter?


Trendsetters know very well - that how you dress is who you are. Colors and materials we squeeze our bodies in every day are making a statement about our mood, our status, our love situation. For those who just love fashion trends and the overall evolution of fashion design, must know that there is a whole chapter on children's fashion and breathtaking trends, so that your child stands out in the crowd.

If you are a fashionable person, it only makes sense that your infants inherit your sense of style and discover new outfits and set the trends in school. To do this, children fashion designers over the world enabled you with online shopping for kid’s clothes. You can make a bounding moment while picking out super cool outfits together and make the shopping easier and non stressful.

Children have perfect measuring system, so it is almost impossible to miss the size while making a purchase, and on the other side you'll avoid the annoying parts of shopping in a mall with your child. They can't keep their attention for so long, and try out hundreds of different sweaters, just so you can see if it fits well. With online shopping, you get the best of all worlds - have your child's full attention and make a purchase in two simple clicks - and you got yourself a happy family. Now there is time to go for a happy meal or a playground instead.

Children Boutique website gathers the best children designers from all over the world, and gathers first hand information on what is absolute must have in a kinder garden or in school this season. Talk about a Christmas present? In the most perfect time of the year, you can shop for your child without any stress and time pressure. You can shop from your office, your kitchen, or cuddled under a blanket with the person you love the most.

Winter is here, it is time for sharing. And nothing says unconditional love as an outfit which makes your loved ones most popular among their friends. Get ready for a Christmas full of hugs and warm kisses with your favorite materials.

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Jeans in 5 Versions – Find out Some New Ideas for Your Attire!


Jeans are the most versatile kind of trousers in the world – they will be suitable for almost any occasion, except for the most official ones, which are extremely rare anyway. Use them to create your own original stylizations for a date, for work or for family celebrations!

School and Work

If it does not collide with the dress code, you can wear jeans to work, school and university. In that case it is appropriate to choose their more elegant version in a uniform, dark color. High waist models will guarantee that no folds disturb your image. If you combine them with a striped T-shirt or a shirt and a jacket in a neutral color, you will look professionally in almost every situation. To dot the i’s and cross the t’s, you can wear shoes in a classic or sports style and an original handbag.

Family Events

A family meeting is being arranged, and you do not want to wear a flounce dress again? Choose white jeans. White trousers always look stylish and do not evoke associations with ordinary, casual denim style. Combine them with a sweet girlish blouse with colorful patterns, subtle jewelry and elegant high heels or ballet flats. This will make you feel at ease but at the same time, you will present yourself in a stylish, festive way.

Evening Date

Choose close-fitting jeans, preferably a push-up type, which will shape your silhouette and emphasize its shapes – preferably in black, which is always a token of refined elegance and sensuality. Combine them with a simple, tight-fitting top or a blouse with the neckline which suits you best. And definitely wear high heels. But remember the principle "less is more" and do not exaggerate with jewelry; in this situation your outfit is only to emphasize, not to dominate your natural beauty. On the other hand, highlighted eyes or lips and a drop of your favorite perfumes will be a must-have addition to your stylization.

A Night at the Club

For this occasion you can let yourself to be a quite bold – choose a jeans model with slits or side stripes, which are a real must-have for this season. You can combine them with a dark T-shirt with graphic motifs and a fur vest. High heels, intense makeup and jewelry will perfectly complement your outfit – the more extravagant you can make it, the better.

Shopping Around

First of all, take your comfort into account. But on the other hand, do not forget to be stylish too – you never know, your shopping may and up at a café with your best friend who you have met at the shopping mall. If you are looking for unique patterns and original solutions, women jeans in the online shop Tally-Weil will undoubtedly meet your expectations. Combined with a designer jumper or leather jacket and sports shoes, they will make you feel comfortable and fashionable at the same time. A fashionable and capacious shopper type bag will complement your outfit.

 

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Why You'll Love The Colors of Southwestern Rugs


When it would come to decorating your home or office, it would be quite natural that you would like to add something unique and different. In that case, you could think about going for Southwestern rugs. This is because if you enjoy entertaining guests, you would very well understand the importance of making a good first and lasting impression. Hence, there would be no way that you would be able to keep anything unnecessary or unpleasant in your office or home.

It would be for this reason that the experts recommend to go with Southwestern rugs. Being a completely different and distinct style, it would definitely help in livening up your space and adding more personality to it. The most important thing to consider when decorating in the Southwestern style is to make sure you have the color palette. Southwestern rugs are all about their colors.

Fundamental Colors in Southwestern Rug Designs

Color would also be something which would need to be kept in mind when choosing southwestern area rugs. This decision would depend on the other color elements which have been used throughout the room. To help you out further, you could take a look at the color of your furniture or the walls. The most important colors to consider are:

Turquoise

Native American art is littered with bright turquoise colors. You’ll recognize Navajo jewelry by it’s excessive use of bright turquoise colors. If you’re looking for a bright rug then you’ll do well with turquoise accents in your design.

Earth Tones

Southwestern style is largely influenced by the natural landscape of the American Southwest. The rolling hills and sprawling deserts lead to Southwestern rugs having a lot of browns, dark reds, and copper or rust. These are all colors that can be found in the desert sands, dust or the clay dug up for pottery in the Southwest.

Forest Greens and Sky Blues

Similar to the way Southwestern rugs contain many earth tones motivated by the surrounding landscapes, you will also find hints of bright green from the occasional bit of lush vegetation in the Southwest. And also, bright, sky blues that symbolize the great, open skies of the American Southwest.

Bright Oranges and Reds

Although not as commonly used as turquoise, Southwestern style is all about bright, vibrant colors. You’ll find many rug designs that will feature highly saturated oranges or reds as their accent color. Southwestern style is full of color and life and is the reason that southwestern rugs are almost always the accent piece in a home and not a supporting or subtle piece of furniture.

How To Choose The Perfect Southwestern Rug For You:

When you’re in the market for Southwestern rugs, you need to find the right company. You have to be careful because many companies will say that they sell authentic Southwestern rugs, but will actually sell cheap knock-offs. There are a few online retailers that will work, but our favorite shop for southwestern rugs has to be Southwestern Rugs Depot. They have a great selection of beautiful, authentic designs.

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Is Black the New Black?


If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.

However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?

Why Simple Colours Are So Popular

SOURCE:PEXELS

What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.

It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.

What Are the Best Examples of Simple Colour Design?

SOURCE: PEXELS

But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.

Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.

Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.

 

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Top 5 reasons why the color yellow should be part of your wardrobe


Hi there!

 

One of the reasons why you spend time on ColorLovers is because you love colors, all about them. Today, we want to share five reasons why we absolutely adore the yellow color in our closet, at all times.

 

1. It will totally light up your day

 

You don't need to understand the color theory to agree with this. Yellow is the kind of color that makes us feel good, it will make other people feel comfortable and pleasant in your company, which makes it perfect for a job interview, but also for a birthday party.

 

wear yellow

 

2. It is perfect for all seasons

 

Yellow can be your summer color - bright, cheery and delicious; but it can just as much be this autumn's number one in your closet. Whether you combine it with a flower-based pashmina or a warm dark red scarf, it will be your first choice for the whole season.

3. Ideal for matching

 

This color is offering a great solution for combining your plane clothes which occupy your wardrobe. Whether it's a darker shade of yellow or not, this color can go with the dozen shades of gray you have in your palette. It will break the monotony and refresh your style completely.

african lady wears yellow dress

 

4. It will never go out of style

 

We all know what it is like when there is a sudden mania drawn by a certain color. Black might be the new black, but yellow never truly left the spotlight. Yellow goes with a positive, optimistic attitude and fits your smile. You will always want to shine it out at the happiest hour, or have it make your gloomy day. Your environment won't stop loving it on you either, along with the optimism.

 

5. You will have your everyday combination

 

Yellow top is for your upper body what jeans are for your bottom. And it doesn't come as a surprise that two of these match like lemon and juicer. With these outfits you can be both the girl next door and a top model that just came down for a cat walk around the block.

 

white lady wears yellow dress

 

Be an absolute diva every single day by implementing few simple yellow pieces to your wardrobe! Show the world your inner glow!

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Designs for your own fairy tale


Designs for your own fairy tale

 

 

The happiest day of our lives should be done just right. After all, it is full of moments you will remember forever - arriving to the room full of people you love, first dance, and saying that big yes.

 

Weddings haven't only been every girl's dream; they are also an endless source of inspiration for many designers worldwide. The mission of wedding designers is to take care of every single detail to make your day super special, details such as bridal veils.

 

Veils are traditional part of bride's outfit, symbolizing virginity and purity. The veil was also a part of superstition that it is bad luck for the groom to see the bride before marriage. This relates in particular to the arranged marriages, and the veil was protecting bride's face from her future husband. In the ritual of wedding, sometimes the groom removes the veil from the bride's face, which states that he is ready to "consume" the marriage.

 

Ancient civilizations such as Greeks and Romans, believed that wearing a veil is protecting the virgin from evil spirits. Color white in the tradition of weddings stands for safety and something clean and untouched. As it opposes to black, it also has the role of protection and it stands for a clean start and successful beginning. Every color has its role in our traditions and rituals, just like something blue is there to bring us purity, love and fidelity.

 

There are different types of veils, various styles, length and designs. There are no rules if you should or shouldn't wear a veil, but if you choose to add these lovely symbols to your perfect ceremony, traditional veils would usually be blushers - the top layer of a two-layered veil - over your face while walking down the aisle.

 

To explore more different types of veils, take a look at DHgate online shop. They present a great variety of brands and designers, where every girl can find the perfect while detail for her fairy tale day. And don't forget, the groom is not allowed to see it before the wedding, its bad luck!

 

 

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