We are very excited to review the brand new Smashing Magazine book, REDESIGN THE WEB.  I'll start by saying that I would not only recommend this book to every designer, but it is a must for any person who is in the position to make decisions about their website. Why do I think this? Understanding the how and why behind design allows you to learn the types of questions you should be asking about your website and will help the entire design process immensely.

Let's start by taking a look at the table of contents:

Chapter 1, The Business Side of Redesign, was my favorite chapter in the book. Focusing on the business of design is by far the most important part. This concept can sometimes be overlooked when you get caught up in "making it pretty". "The most powerful defense against fashion is simple: we must ask why." Great tip to try next time your clients wants a "make my website look like that" design.

Another great point brought up in this chapter is the designer-client relationship. I agree that many of these relationships are broken. Without the client understanding the how and why behind your work they tend to focus on the looks, not the purpose. Here are some pointers to create a better relationship.

Chapter 2 dives into the technical needs of a company and offers some basic advice for clients when it comes to exercising their options and choosing the right platforms for their needs. This includes everything from choosing the right content management system to your commerce platform.

The following chapters cover the basics of HTML5, the great advantages of using CSS3, and some of the new features and benefits both of these languages have to offer. It also touches upon Javascript and some tricks to replace complex JQuery. If you are familiar with both HTML + CSS, you will understand the tips and pointers these chapters have to offer. Here is just an example of what you will find:

Source: Page 107

Chapter 7 goes over a variety of Photoshop tools at your disposal. Most of these techniques are pretty basic if you are a Photoshop know-it-all, however there might be a few that you didn't know about. If you are new to photoshop, this chapter is a perfect way to learn some new techniques. Here is an example of  from the book:

The chapter, Designing With Personality, was another stand out chapter of this book. Personality really is what sets brands apart. Below are some examples listed of the benefits of creating a personality.

The concept below is extremely valuable. Copywriting isn't always taken into account in design, but in terms of building a brand with personality, it is a very key element that must be given some thought.

A great example quoted from Chapter 10: "GE made its giant corporation feel more humanly by sharing the individual personality of its workforce. It showed us the passion and pride it has for its craft. and we felt it.

There is a landing page strategy that can absolutely benefit you, further than getting early access sign-ups, that is brought up in this book. This is known as the "hidden survey". You can gauge interest and demand of a product that hasn't even been built yet just by monitoring the number of early-access sign ups. Another great way is offering a short "Help Us Build Something You Want" survey asking them a few short questions geared toward getting valuable information that you can use. Getting to know the people that use your product is the best way to build a product.

If you are just starting in the field of design, this book is definitely for you. It will quickly get you up to speed and give you some great pointers that will most improve your current workflow.

If you are well into the field of design this book might not offer entirely new concepts. Still, there is always an opportunity to learn and overall, it is definitely worth reading to see what new ideas you can take away from it.

Get your copy of the new Smashing Magazine book, Redesign The Web.

Hello again! Today is the exciting day that we get to announce the winners of the Betabrand Argyle Sock Design Contest!

First of all, we want to thank Betabrand for allowing COLOURlovers to design the next product on their website. As I am sure you know by now, Betabrand has some pretty awesome clothes to choose from. The question to yourself won't be whether to buy, but instead, which color or pattern should you pick.

As you know, Betabrand chose 9 finalists and for the past week we have left it up to you guys to vote for your favorite design. Now comes the time when we announce  which designs had the most votes. First, let's refresh you all on the prizes for the winners:

The Prizes:

The Betabrand design team will select three winners, who'll receive the following:

• $100 Gift Card to Betabrand
• Recognition on the Betabrand website (photos/video/optional) & COLOURlover username printed on the sock packaging
• Five Three Packs of the COLOURlover socks bundles for free

So now, let's get down to business and announce the brand new COLOURlovers sock collection!

Congrats to Magg, Michaelann3, Faith4faith! Thanks to everyone who entered and voted in this contest. We hope to have Betabrand here again soon as you COLOURlovers can help them create something else just as awesome!

We are back with an update on the Betabrand Sock Design contest we have been running on our blog for the past week. Submissions are officially closed for the contest, and it is time to get your vote on and help us pick the winning designs.

Betabrand is one of those really cool clothing companies that is sure to keep the men dapper and the women trendy at all times. Their latest release is a cool pair of shorts with a black & white design (with a hint of turquoise) that I think is pretty awesome. And in case you haven't heard this enough, COLOURlovers even has a collection of our own on the Betabrand website.

So let's get down to business. Submissions are now closed for the Betabrand contest. Thank you to everyone who has entered and voted!

Out the top 30 most-loved palettes Betabrand chose 9 design finalists and from there 3 will triumph as winners. The three winners will be bundled into a 3-pack and sold on the Betabrand website.

Voting is incredibly easy. All you have to do is head over to the Betabrand Contest Page and click to vote. You can only choose 1 to vote for, so make sure your choose your favorite. And to make things even more fun, 5 lucky voters will be randomly selected to win a free 3-pack of socks as well!

Good luck to all and happy voting! We will be back on Monday to announce the winners!

Ready to put your color-matching talents to good use? Betabrand is offering you a chance to design their next set of socks. They have created the argyle design, and you get the chance to color the coolest sock you can and possibly have YOUR creation sold by Betabrand. How cool is that?

Betabrand is an online-only clothing company based in San Francisco that produces unique designs in limited-edition batches every week. They make tons of hip clothes for both men and women. And look, there is even a batch of COLOURlovers pieces including 2 flannel shirts (here and here) and some cool sock designs created by COLOURlovers.

The Prizes:

The Betabrand design team will select three winners, who'll receive the following:

• $100 Gift Card to Betabrand
• Recognition on the Betabrand website (photos/video/optional) & COLOURlover username printed on the sock packaging
• Five Three Packs of the COLOURlover socks bundles for free

How It Works:

Create an entry: Get creative and make a palette to design this argyle sock however you choose. You may create up to 3 submissions.

Once you have created the coolest palette, time to get votes. Share your entry with your friends and try your best to get lots of love on your sock. The 30 most-loved submissions with be considered for the top 9 finalist spots. Check back on Tuesday April 24, to see the top 9 finalists and to vote for you the one you want to win.

Once you have created your entry, check out the designs other people are creating and vote for your favorite. Good luck and happy coloring!

Color-blocking has become all the rage in fashion these days. As far as handbags go, designers are following suit by offering their most popular designs in a variety of hit colors of the season. These choices allow you to spruce up any look, and add that pop of color in any of your favorite outfits.

These bags are not the only ones to fall in line with this new trend, no matter the price point, the designer or the look you want, you will find a variety of colors popping up in your favorite bag. With spring just around the corner, this is a great piece to lighten up your winter wardrobe.

Source: Balenciaga

For those of you following Leatrice Eisemen's training schedule, her 4-Day Color Training Program is off to a start this very morning in Burbank, CA. LindaHolt and ModernMuse (aka Michelle Stroescu), the two COLOURlovers who won full and half scholarship for the class back in November are excitedly enjoying their first day of learning and meeting Leatrice.

To tide you all over until we get to do a followup with both Linda and Michelle about the class experience, Leatrice kindly took the time to answer the intriguing questions each winner had asked at the time of receiving the announcement that they had won.

Q & A From LindaHolt

Linda: I would love to know what the process is and what goes into choosing the Color of The Year? 

Leatrice: I literally travel the world looking for clues.  If I see a color that I think is ascending in importance, I make special note of it and then look for evidence in it gaining momentum.  Fashion is always a good indicator, but it is not the only design area that must be examined.  There are so much creative design areas that must be considered including graphics, the world of art, product design, home furnishings and so on .  Another very important part of the choice is tapping into the “zeitgeist ‘ of the world around us and the emotional message that the color imparts.  For example, with the that big gray elephant  (the economy) still looming large and the concern that is being felt internationally, we would not want to choose a color that could be a “downer’.  Instead we listen to people’s aspirations and try to give them a color that, at least symbolically, satisfies and encourages their needs and hopes.

Erin Loechner is a writer, stylist and designer. She is a quirky girl with lots of style and a great swagger about her. Everything she publishes on her site, Design For Mankind, pushes the envelope just enough to keep you interested and excited about trends and styles. She has graced the pages of many magazines all the while keeping up with trends and colors on her HGTV.com segment.

First up, why don't you tell the community a bit about who you are, what you do, how long you have been doing it, and your background. 

I'm Erin Loechner, a 28-year-old freelance design writer and blogger (DesignForMankind.com). I dabble into styling, consulting and rearranging the furniture of any willing party! I'm also an online personality for HGTV.com.

Fashion trends generally change by the season as opposed to by the year, but here we will highlight some of the top trends of this past year along with what we can expect to see this coming year. And we have some good news on the color front.

Things are brightening up in the fashion world this year! For the past few years we have seen a growing trend in brighter colors hitting the market and becoming fast trends. Spring 2011 we saw lots of orange hitting the runways, such as these orange pieces below.

Source: Refinery 29, 

2011 was also a great year for the bowtie. This trend hit fast and heavy in 2011, and we can definitely expect to see a lot more of this trend in 2012. And as far as colors? No color or bright pattern is too awesome to match with your outfit.

Source

The time has come to ring in the new year, so why not do it in style. This occasion definitely calls for some fancy, yet stylish outfits with which to celebrate the night in.

Holiday parties with the boss are over and done with, so pull out some of your favorite accessories of the season and go big this year.

Source: Dress, Clutch, Bracelet, Shoes

For the men, getting fancy means putting on that favorite suit you own and adding some pieces to spruce up the look. A watch is sure to make a statement no matter which style you choose. Adding a vest to your suit livens up the look a little bit more and is worthy of any sort of plans you have to ring in the new year.

Source: Watch, Shoes, Suit

Remember the Betabrand + COLOURlovers plaid shirt and striped, palette-sock contests back in August and September of this year? Yes! Of course you do! How could you forget?! It was so much fun. If you haven't hopped over to check out the finished products, you should!

In the first contest, Color a Plaid Shirt, a single winner was chosen. The winner was, 'Elements' by Lisa Clair (lisadale69). Check out the real deal here at Betabrand!

The flannel shirt turned out fantastic! Complete with elbow patches and a nifty custom tag with all the COLOURlover designer info. Obviously, Betabrand spares no detail because this was produced top notch.