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What's really cool about Betabrand, is if you end up losing one of your colourful socks to the laundry elves, you're insured. That's right, all of their socks (including ones by COLOURlovers) are now covered by sock insurance for one year after purchase. So if, by some tragic turn of events, you find yourself with only one sock and a frown, snap a photo and submit your claim to Betabrand and they'll send you a new one.
With a sweet deal like that, you can buy with confidence knowing that Betabrand has your back (or maybe it's your feet) if you should need it.