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Why Marketing Automation is Rocket-Fuel for Remote Workforce


marketing

When 2020’s coronavirus pandemic hit, it gave a massive push forward to the growing popularity of remote work. Many companies that had never had any intentions of achieving a work-from-home workforce suddenly found that it was thrust upon them and they had to adapt in a hurry.

The silver lining among all this cloud is that we’re living in a digital age. There’s no need for marketing teams to slow down or cancel their work, just because marketers have had to replace the office chair with a seat at the kitchen table.

However, many businesses found (and are still finding) the transition very challenging, and so did many employees. Shifting to remote work disrupted the normal rhythm of tasks that you’re used to in the office. Collaboration became more difficult, brainstorming became harder, and even something as simple as deciding when to hold a meeting can be a major undertaking when you’re not all in the same physical space.

The good news is that it doesn’t have to be this way.

You and your marketing team can still offset and overcome these difficulties, once you find the right tools. What’s more, once you start using them you might well be so wowed and delighted with the benefits they bring that you’ll never give them up, even when you can return to the office. Here are 7 benefits that marketing automation tools can bring to your remote workforce.

1.  Make better use of your time

Marketing teams can save time with advanced marketing automation tools that offer automated workflows. Use automated drip campaigns to nurture leads via email or text messaging, to free up marketers for other tasks.

Send personalized messages automatically in response to preset purchase or behavior triggers, and use automated lead scoring to track prospects’ progress through your funnel until it’s time to make human contact, so you can focus your efforts on qualified leads.

2.  Produce more relevant content

The more you can tailor your marketing content for the precise pain points and interests of each customer, the more impact it will have and the more ROI you’ll enjoy on your marketing efforts. Advanced CRMs help by automatically segmenting leads into different categories, so you can send interesting content and relevant offers that are personalized for each contact.

Marketing automation that dynamically adapts content when it detects the recipients location allows you to target specific geos, cities, and regions, no matter where you are physically located.

3.  Keep track of marketing assets

When you’re in the office, it’s not a serious distraction to ask someone at the next desk to send you  a report or a white paper, but it can be a much bigger disruption when you’re all at home, and probably “at work” at different times of day. The average knowledge worker is interrupted 13.9 times a day by questions or the need to find information, which significantly affects their concentration and productivity.

Marketing automation platforms give you a single location to store all your marketing assets, and enables employees to quickly and easily produce reports on any topic, reducing frustrating interruptions and increasing employee efficiency.

4.  Empower teams with data

Data is fundamental to effective marketing campaigns. With new marketing automation tools you can gather, process, and analyze data from multiple sources, like Google Analytics, Facebook Ad Manager, email campaigns, social media monitoring tools, and more, in a single platform. Then create reports at will and use the insights to track customer journey on a granular level, understand customer behavior, and identify your most popular ads and content.

5.  Streamline workflows

When you’re waiting for everyone to sign off on a new idea, the frustration is real. Brainstorming at a distance can be challenging, too, which is why you need project management tools like a digital whiteboard, so everyone can share their creativity no matter where they are located. Shared marketing boards and to-do lists mean that every member can see which tasks are waiting for them and track overall progress whenever necessary.

6.  Work more closely with sales

It’s ironic, but having to work from home can bring marketing and sales closer together than when you were both in the same office space. Marketing automation can serve both marketing and sales teams on the same platform, helping you to share materials, collaborate on lead scoring, and gain a better understanding of the overall process from both perspectives.

7.  Prove business impact.

Only 34.9% of marketers feel able to prove the quantitative impact of their marketing efforts, although another 43.8% say they have a good sense of their qualitative impact. But when you track the process of planning marketing campaigns, producing content, preparing ads, and nurturing leads in a single platform, you’re better able to demonstrate RoI on your efforts, helping you keep track of the time and effort you put in and the results that you receive.

WFH can lead you to marketing automation tools that bring more benefits

Remote work was the final straw that pushed many businesses to adopt marketing automation, but the software brings benefits that you’ll keep on enjoying even after you can return to the office. By helping you to streamline workflows and empower teams with data, enable better access to marketing assets, produce more relevant content, and work more closely with sales, your marketing teams will be able to save time, work more efficiently, and prove the business impact of their actions to increase revenue and profitability.

Once you discover marketing automation tools, you’ll find how they can make your business more resilient and future-proof regardless of what may come your way.

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Building Your Company's Success With an AI Logo Maker


LogoAI 

 

Branding and logo design, in particular, can tell a lot about business and even define its success in the future. Hopefully, most entrepreneurs have accepted it and got away from the idea that a font is a logo. Instead, they find themselves more and more demanding looking for that perfect visualization of a brand, company, and its values. And that is the good news.

The bad news is that I still meet people who don't have a clue where the design for a logo comes from. Is it from a stock website? Then how do they find the one they need? Is a freelancer or a design studio to elaborate it? But will this logo be worth the money?

 

Logo constructor as an alternative

Apparently, my best solution remains LogoAI, logo maker service that deliver quality design assets, along with client support when necessary and intuitive UX. No need to look for a font, emblem, or color palette as all the elements are already provided.

Let's say you are an IT company focusing on outsourced coding services, and your goal is to show off your professional approach, the team of experts, and a deep understanding of the tech market.

 

So, let's try making a logo?

 

let's make a logo

 

Using LogoAI for a business logo

After you've entered your company's name, slogan, and the keywords describing it, you get a whole lot of variants that might be a good fit. So, before I make my choice I've scrolled through over a hundred variants.

Hint: you may check the ready-made logos to get some inspiration or pick a ready-made template. I've gone through the Internet category, which has helped me realize I want my logo to be monochrome.

 

business logo

 

This AI logo generator allows editing the fonts, colors, logo marks as well as different layouts. Since I'm mostly bothered by the supportive font, I've started with this one.

LogoAI comes with ten fonts categories, each featuring numerous types, so there is what to choose from. Though I found it quite tricky that the first image displays your current logo, and to check the alternatives, I have to scroll right. I'd prefer to have live modifications.

I've finally picked one of the handwritten fonts for my slogan. Fixed the font size and spacing (that was easy). I also checked the premade color palettes since there are pretty nice variants to give a try to.

 

color palettes

 

And just before I was about to complete the logo, I tried a different layout and found it a more winning solution.

 

branding

 

Branding isn't just a logo

It involves many components. Some of them aren't even physical, so you're unlikely to design them in an AI logo maker. The rest includes your business card, templates for documents and presentations, social media posts — and even the mockups with your branding elements that you can use in printing products or as a part of your website design.

For some of these, like Word and PPT templates, you only have to pick a template and download it for further use. For others, like the signature or business card, you can follow the customization process, slightly similar to the one for the logo constructor (but frankly, I found it more straightforward and enjoyable).

 

business card

 

For the business card, color modifications are available right as you are choosing a template. For the rest, like moving the objects or editing the texts, you have to edit them separately.

 

Brand Guidelines

I might have told you that all your branding wanderings will be permanently attached to a single app, like LogoAI or any other. But they won't. In this case, there are brand guidelines available.

The brand guidelines include the information on how you can customize your logo and locate the logomark on the page. You also get which fonts and colors were used. It might not be clear how an entrepreneur who's not doing design professionally can profit from it. But won't you charge yourself with merchandise someday? Packaging? Branded stationery?

 

brand guidelines

 

Nothing stops you from checking an AI logo maker trying your hand in logo design. Finally, you might not design anything in particular, but you'll see what exactly you want. And then it's up to you whether you prefer to keep doing it yourself or get a custom logo.

 

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Acrobat DC - Helpful Designer Software


Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.

 

In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.

 

Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.

 

adobe pdf

 

Home view

 

As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.

 

 

Tool centre

 

This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.

 

You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.

adobe pdf

 

Document view

 

As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.

 

At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.

 

In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.

 

In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.

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5 Color Palettes to Inspire Your Branding


Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!

 

When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!

 

Colors Impact People Emotionally

 

Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:

color scheme

 

Get Inspired with These Color Combinations

 

We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:

 

  • Is my brand masculine or feminine?
  • Is my brand playful or serious?
  • Is my brand luxurious or affordable?
  • Is my brand modern or classic?
  • Is my brand youthful or mature?

 

This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!

 

Colors of Technology

color combination

 

Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.

color of technology

 

As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?

 

Colors of Healthcare

color combination

 

You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!

colors of healthcare

 

Colors of Legal

color combination

 

Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.

colors of legal

 

Colors of Marketing

color combination

 

Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.

colors of marketing

 

 

Colors of Real Estate

color combination

The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:

colors of real state

 

Using a Logo Maker

 

Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.

 

So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!

 

Authors Bio:
Valeria Santalla is a multi-disciplinary marketer and content writer that loves to create branding assets for local business. She currently collaborates at Placeit.net, one of the largest logo maker and design template libraries on the internet.
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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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What Recent Google Algorithm Updates Mean for Your SEO Efforts


search engine optimization

Do Google algorithm updates lead to sleepless nights for your SEO reseller team? Does your agency spend a lot of time trying to understand the impact of Google's most recent update? This article is meant to help agency owners and their teams cut through a lot of confusion surrounding algorithm updates. Although some Google algorithm updates target content quality and others link quality, they all share one thing in common: the desire to show relevant search results to users of Google's search engine. Google knows that if they fail to provide high-quality search results, users will simply seek out alternative options. Although Bing and Yahoo do not appear to be much of a threat at this point, Amazon and Facebook could easily sneak up on Google if they let down their guard. Because Google understands that so much rides on providing quality search results, they release a number of core updates each year and as many as 300 smaller updates to tweak their algorithm. The next time Google releases a new algorithm update, we recommend that you view that update as a tweak to provide more relevant search results. Below, we will outline three timeless principles you can follow for all of your clients' campaigns regardless of what Google throws at you.

 

Searcher Intent Is The Foundation

 

We recommend you spend a good amount of time understanding the intent of the user during the search process. Google has answers to searchers' questions already pre-ordered, so they're simply waiting for users to ask a question. The two primary ways searchers ask questions is through voice search and keyboard searches. We will tackle each one separately and provide tips to optimize for each method of search. Voice search is quickly rising in popularity and many websites have not made changes to their site to optimize for voice search. Optimizing your clients' websites for voice search will put you one or even two steps ahead of the competition. The most important thing to understand about voice search is that queries are conversational in nature. Voice searchers tend to search as they talk and ask questions as they would to a normal person. For example, if a searcher was looking for a cell phone repair company in Tampa, they might say something like "Find a cell phone repair company near me"  or "Which cell phone repair companies are open right now?" Voice searchers are less likely to add a geographic modifier like keyboard searchers do. As a result, we recommend that you create an FAQ that answers common questions such as the ones above. We further recommend working answers into your blog posts and service pages where appropriate.

 

Optimizing for keyboard search requires that you understand which keywords bring users to your website. Jumping into Google Search Console or utilizing third-party tools such as ahrefs.com or SEMRush will provide you with the keyword research you need. If you have an AdWords account, you can also use Keyword Planner to find new keywords or simply use the keywords that are converting well in AdWords.

 

For most businesses, keyword research is fairly straightforward as users typically type in the service they're looking for coupled with the geographic location they live in. For example, if someone is searching for a home improvement company in Sacramento, they typically type in "Home improvement companies Sacramento" or "Sacramento home improvement company."   Although it can be difficult to add these phrases to your marketing copy as they are quite awkward, keywords of this nature can be added to your site’s title tags. Once keyword research is completed, utilize these newfound keywords in your marketing copy and future blog posts.

 

Create Cornerstone Content

 

As you are creating these new blog posts, please follow the tips below to maximize the potential rankings impact of each blog post. The most important thing to understand is that reader expectations have changed over the past five years. Readers used to be content with 500-word blog posts. That is no longer the case. Google rewards blog posts in excess of 2,000 words in length with page one rankings. The screenshot below shows the average number of words for content with page one rankings.

 

graph

 

Long-form content outperforms shorter blog post for a myriad of reasons including the ability to add substantially more keywords and the ability to go into greater depth. A typical blog reader comes to your website looking for solutions to a problem they're facing in which your company specializes. If your blog post provides a detailed step-by-step solution to that problem, you will be rewarded with higher rankings and improve time on page. Google uses the amount of time a user spends reading a blog post as a quality indicator. Content that provides incredible levels of detail that users need to reference continually as they solve the problem garners the most time on page for obvious reasons. In the past, many agencies believed that their clients did not want to provide this level of content as they were giving away valuable information for free. Any lost business will pale in comparison to increasing website traffic and new customers. Many visitors to a blog will read one, two, or more of your blogs before deciding to do business with you. Because you spent time helping them with no expectation of return, you position yourself as a thought leader and someone who puts the customer first. Those that give the most tend to receive the most.

 

Understanding the Role of Artificial Intelligence

 

Google now utilizes machine learning to further aid in their quest to provide unmatched search results to their users. Machine learning helps Google sort through the incredible amount of data created on the web each day. It parses through that data to look for patterns that help provide high-quality search results. Follow the three tips below to help Google's RankBrain understand that your website provides valuable information for searchers.

  1. Link building: Now that you created great content, is important to attract links from other websites to your blog posts and other important pages on your website. Google views links as votes for that content and for other resource pages on your website. This is an area where many SEO agencies struggle. Many do not have relationships with other websites. If you find that your agency is in this situation, we recommend that you partner with a white label SEO agency who has a wide variety of relationships with websites in several verticals.
  2. Keyword research: Focus on medium-tail keywords as they tend to convert at a higher rate than shorter keywords. RankBrain prefers longer keywords due to their high specificity.
  3. Content quality: Create user-centric blog content, white papers, and other forms of content that help potential customers grow their business and solve difficult problems.

Following the tips above will help you create a more consistent approach for your SEO clients and eliminate the strategic lurching that can often occur when new algorithm updates drop. The tips above will act as true north for your clients' SEO efforts. The next time an algorithm update drops, view it as a refinement of past updates centered around an effort to create better search results rather than a seemingly incongruent update that seems random in nature.

 

Thank you for taking the time to read this post; we hope that you will apply what you read here now and in the future.

 

BIO

Adam Stetzer holds a Ph.D. in Industrial and Organizational Psychology and has published on the topics of Internet marketing, absenteeism, employee and customer satisfaction, productivity and safety, and culture. He has founded several technology firms, and is currently CEO at HubShout, a white label SEO reseller firm. In his 25 year career he has worked with companies such as General Electric, Coca Cola, Pepsi Cola, Verizon, AT&T, Ford, LendingTree, American Express and ChevronTexaco. Adam has advised over 1,000 small business owners and blogs frequently.
https://www.linkedin.com/in/adamstetzer/
Adam Stetzer head shot

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Modern Color Trends For Savvy Business Owners


modern color trends

Photo by rawpixel.com from Pexels

Branding is absolutely crucial to any business, and visual design is a critical part of making branding a success. According to business gurus Entrepreneur, an effective brand will open new doors for your business, with new opportunity linked inexorably to brand effectiveness. With the hyper-visible marketing of today’s world, finding a cohesive brand requires careful analysis of the visual design and color trends of the day.

Harnessing bright and bold

Pastel colors have been slowly saturated to the current day, where, according to the Forbes visual design council, bold and bright colors rule the roost. Today’s consumers enjoy having a frank relationship with their businesses and relish conducting business with anything they perceive to have a human touch; the bluntness of solid colors exemplifies this. Your logo and livery can encompass this by deploying simple and bright themes. Think of Google’s classic logo, for instance. An upside of this trend is the straightforwardness with which it can be achieved. Tools as simple as vinyl can be deployed to great effect, for instance; the striking colors of much vinyl design lends itself to the bold and bright trend.

Breaking down symmetry

Symmetry has formed the basis of much graphic design; people generally enjoy coherent designs that tie together colors and elements in a simple and understandable fashion. However, asymmetric design is starting to become more popular again, with particular reference drawn to the patterned but asymmetric Fibonacci sequence. Found throughout nature and described as the ‘golden ratio’ by researchers at the UK’s University of Surrey, the golden ratio provides a design format that evokes the beauty of nature and is satisfying to look at. When tying this into colors, consider placing bright and bold colors into sequence; even if the colors typically clash, you can create designs that are striking while also evoking emotion in customers. Ultimately, this will build your reputation and help to create a coherent brand.

Attention to minimalism

Bright and bold colors, arranged into pleasant but striking sequence, are the order of the day. However, evidence suggests that this is where it should top. According to online mag Creative Bloq, minimalist design speaks to more people through its simplicity. Your brand and logo should use color combinations that speak enough about you that it can be gained at first glance. In the smartphone-dependent, low attention span consumer base of today, this will be especially important. Pick a palette, stick to it, and enjoy a low-key approach to marketing. Having a simple but consistent design will help to develop the brand of your business and make it relevant in the eyes of your consumer base.

No business can underestimate branding, and in turn, they should take color use very seriously. Modern trends point to a new order of simple, bold, and bright designs that break the cultural norms of the past decade while still retaining simplicity. Engaging with these trends will help your business to grow and stay relevant in a competitive market.

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The Do’s and Don'ts of Creating Efficient Infographics


infographics

Even though we are surrounded by data, it's not easy to remember or comprehend isolated numbers. However, when put in a story, it becomes more relatable and easier to remember. This is one of the major reasons why infographics have become so popular among marketers around the globe. However, with the surge in use, it is highly important that you strategize your infographic carefully in order for you to drive traffic, generate leads, and build awareness. Here are some things you should and should not do when it comes to infographic creation.

 

Do keep it simple

 

You need to break down your message in a way that will make it easy for your customers to understand. make strong accurate sentences then use data to support what you say. Always remember less is more when it comes to infographic. Use contrasting colors to make it easy for your readers to understand everything immediately. this is more so if you need your customers to focus on specific data.

 

Don't use too much information in one chart

 

If you format your data poorly or keep it an organized, then it won't get you very far. If you want your data to be effective, you need to put more focus on the categories that makes the point. Arrange your data in a category that makes it easy for your customers to grasp everything in an easy way.

 

Do you use captivating titles

 

Don't use boring titles that leave nothing to the imagination. If you give everything to your customers on the first sentence, there will be no point for them to read further. Use enticing headlines that will lead your prospects into valuable information. Use concrete metaphors to visually impact your customers. Include data that supports your point and make it detailed enough to convince them. This way, it will be easy for them to remember, recognize, and share it. Don't use weird formatting because customers get bored very easily. You should also use the right infographic tools so you can make your design and distribution very easy.

 

Do make your messages believable

 

Use everything you can from expert support, to customer quotes and testimonials in order to make your messages believable. You should also use good data so that your customer will trust you and come back for more information. Never show numbers without context because good stories tend to be emotional and your message will get across as long as you make your customers feel something. You can use your data to start conversations or incite curiosity so your customers want to know more. If you are content has the context or emotion, your readers will not know how to perceive it whether negatively or positively. Effective use of infographics and chat could dramatically improve your marketing campaign significantly.

 

Conclusion

 

These are some of the dos and don'ts of infographics. As long as you know what you're doing, they can change your marketing campaign significantly. Using the right infographic tools such as Visme. Visme has many free infographic tools that you can use. The right tools go a long way because you will be able to create amazing infographics.

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Tips to Start a Freelance Business


freelance

How to start a successful freelance business?

One of the widely popular types of employment nowadays is freelance because it allows organizing one’s schedule and simply being your own boss. Those who are willing to start such business, probably already know about all the perks of this carrier. Here are simple steps to take for launching an impressive carrier.

  1. Know What to Achieve

It is better to see and visualize a final goal first of all. You need to be sure in what you want to achieve, whether it is a full-time freelancing or using it as a tool to get to another goal. You can even make a plan of the nearest steps and conduct research regarding the industry you are interested in. it is also extremely essential to find what sphere is interesting for you and focus on it. Do you like writing? Maybe you are into graphic design? Plan out what can you do and what services can you deliver.

  1. Find your Place and Audience

There is always competition and people willing to charge less. It is more efficient to narrow down your specialty to one particular sphere and become an incredible professional in it. Find the right niche for your talents and try to define your target customers. Who are these people or companies? Why do you want to work with them? How can you interest them?

  1. Choose your Path

There are many ideas and opportunities for freelancers. Some of them choose to work for companies as writers or put their information on a platform providing freelancers with clients. However, if you want to build a successful freelance business it is better to work on your own, create a website promoting your services and invest in marketing.

  1. Learn about Taxes

Depending on the governmental requirements there are several things you need to do. First of all, get a license or permit to provide services regarding the legal requirements of your place of residence. Prepare yourself to separate business and private expenses and pay tax quarterly. It is better to know all the legal details and consult on what exactly should you do.

  1. Make an Inspiring Portfolio

When launching a website it is necessary to have examples of what you can do, whether it is article or pieces of design. You need to promote yourself and interest clients in what you can deliver. It might also be necessary to give a word about yourself, create a resume. You can use resume services or look at the examples online. Put an emphasis on the actual experience and the innovations you’ve made.

  1. Set reasonable price

Do not go for the lowest rate, there will always be someone charging lower. Base the price for your services on a quality. And do not too much exposure projects.

 

Freelancing might seem challenging at first, but with reasonable planning and organization, you can achieve all your goals.

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Best Ways To Start Business When You Are A Teen


teenage business

Teenage business

Teens are often considered to be little children. Parents treat them as dependents. However, there are things that teens can do to ensure that they save enough money for themselves. College is certainly not cheap. A student needs to make sure that they have enough money to cater to their needs while at college. With a job, a teen can make enough money to help them survive their first year in college. Remember that just because you are a teen it does not mean that the taxes and other rules of business operation do not apply. This article will ensure that you understand what it takes to start a teenage business and the ways to start your own business.

Etsy

For teens with a creative mind, it is easy for them to take advantage of these characteristics and create something that can be sold. One can make jewelry, candles, edible goods, jam, swag, and even paper goods. These are great because the payment-processing fee at Esty is small and it requires a small listing. The best part is that they offer you payment collection and a complete storefront. To ensure you make maximum profit from the teenage business, you need to find a source of low-cost materials so that the price you charge will cover the production costs and time spent.

Tutor

Instead of looking for speedypaper review, do the essay yourself. That will help you learn as much as you can about the dos and don’ts of essay writing. It will be easier for you to tutor other high school students and help them succeed in their education, at a fee. This is also an excellent way for you to study enough to pass all your exams. Actually, you do not just have to tutor them on their academics, you can teach computer, piano and other instruments or SATs.

Social media consultant

All teenagers today have grown in the internet age. This gives them some serious advantage over the adults. When it comes to understanding the web, search engines, networking and blogging, no one understands it better than teenagers. There are companies who pay good money for people who have expertise in this area. You can make good money as a social media consultant.  If you are unsure about what you need to do, you can always read a blog or a book about it. You can also sign up for a course with Udemy. It is a job you can also do while in college because it is flexible and can be done from anywhere.

Baby sitting

This is one of the great ways to start earning money, especially if you have younger siblings. If you are good at it, you can earn money. The best part about this job is that you do not need to have any start capital. To have an added advantage, you can get some CPR training and a certificate in childcare so you can get all the calls.

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