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A lot of factors are taken into account when a company prepares to sell their items. Things like color, look, feel, and tone all come into play. Many times we don't realize how significant the role of color plays when it comes to our purchases. Kissmetrics recently created an interesting infographic on the way that color impacts our purchases, check it out below and see if you agree:
Do you have some color knowledge or design expertise that you want to share? Why not make an infographic? Once you've compiled the research, it's relatively easy to create an infographic. Check out Creative Market to find packages of design tools to create an infographic in no time:
It’s here! Some consider it a plague, some consider it a shopaholics dream, and some people just want a new pair of socks at rock-bottom prices. That’s right, the full contact sport of Black Friday has returned for another year. Which brings me to wonder, why do they call this day of awesome deals and big crowds black? Here are a few interesting theories I've pulled together…
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Original credit for the phrase is given to the plunging gold prices way back in 1864 that started a panic in the stock market, thus a very black Friday indeed.
Then, in the late 1960s, Philadelphia newspapers borrowed the phrase to describe the dark masses of shoppers crowding the stores. Sounds kind of creepy I know, but let’s imagine them wearing festive holiday colors and the picture isn’t so bleak.
Later on, this idea was clarified to mean that the crowds increased profits, thus the black ink on the accounting balance sheets is why it is called Black Friday.
Tweak this theory again and black now represents the day retailers make a profit or break the bank. Ominous, I know.
Whatever the origin, by the time the 1990s rolled around, Black Friday had turned into a nationwide retail holiday (albeit unofficial). Since then its fame has grown, and now it is the season’s biggest shopping day of the year (says market research firm ShopperTrak).
Whether you brave the crowds, hide at home, or enjoy a regular day at work (with a little crowd control), be safe and have a happy Black Friday from all of us at COLOURlovers!
Understanding color can be a daunting task with many dead ends. Have you ever taken a color theory class only to be left feeling like it didn’t teach you anything to do with applying color in the real world?
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Maybe you have an awesome natural instinct for putting together cohesive palettes or colorizing fabulous patterns perfectly, but why are you so good at it? Validating the why, where and when of color will change your entire outlook on color and what it can do to your personal or professional life.
Color opportunities exist in many industries. Companies need color design expertise to guide them through the many choices they have to make as a successful business. Choices they must make involving color range from advertising, product design, branding and many more. You need credible, verifiable information to back up your decisions as a consultant or designer and you need more than a simple love for color to get you there.
With the advent of the internet the accessibility of information has never been more readily available than it is right now. All the answers are mere clicks away. But rather than stare at endless streams of data, creative minds have taken it upon themselves to reinvigorate the way information is displayed by transforming it into visual art.
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Today's infographic may very well put the pie chart to shame but this is by no means a modern marvel. The infographic has existed for as long as humans have sought to express themselves. With the rapid pace at which technology is advancing there has also been an artistic movement brewing within digital seams. We are building a bridge between an inherent need to be imaginative and seek creativity all while living in an age dominated by computers.
Here I give you a medley of infographics with perhaps an overstated pop of color because, as you know, we can all appreciate that here.
When you come home with empty pockets you know you had a great vacation and while the days ahead may have you regretting the whole thing ever happened the folks over at Bundle created the infographic: "America's Most Expensive Towns" so that in the future you will be armed with the information necessary to choose wisely!
We’ve all seen it. We go for a visit to the doctor and the walls are a lovely, quintessential pale mint green. We go to grab a burger and milkshake somewhere and the decor boasts the archetypal red, black, white, and chrome (I’m looking at you, Five Guys, Checkers, McDonald's, Steak ‘n Shake, and In-N-Out Burger!). We sit down with a banker, lawyer, or sales representative and are surrounded by dark wood and conventional creams.
(right column: medical-logos.com & logodesignteam)
It seems that every industry has its color cliches, its norms. The question for up-and-coming businesses is whether to conform to these colorful essentials or break tradition and stand out from the crowd. Both options have their positives and negatives.
Branching Into a New Color Palette
There are certainly benefits to thinking outside the corporate color box. Not least of which would be that a new business would be easy to distinguish from others in its niche.
If every other beachside hotel in Florida makes use of pale sea-foam greens, muted oranges, and faded pinks, an upstart oceanfront bed and breakfast might do well to opt for fully saturated sunrise hues. And if every dentist office in the tri-state area chooses iconic mint green for its soothing effects, perhaps the new dentist in town could stake its claim through calming lavender tones. As we’ve established, most businesses fall neatly in either a red or blue pile. So, going for anything outside those two hues instantly lends itself to differentiation and notice.
Using Stereotypes to Your Advantage
Any small business owner will tell you that just getting their company doors open is a feat unto itself. And that doesn’t include branding, colors, or any of the things that us creatives consider fun. It’s just filing all the appropriate paperwork and jumping through the various hoops and red tape associated with opening a business. It makes sense then that so many businesses tend toward the colors already in use in their field. After all, those businesses have already gone through the branding gauntlet and come out successful on the other side.
Another aspect to the trend towards the familiar comes in catering to the needs of the consumer. If dark blue tends to be the color of financial institutions, customers come to expect it. When they enter a business exhibiting the colors common to a particular business, it reinforces for the customer that they’ve found exactly what they were looking for.
So, what do you think, lovers? Is it worth the risk to stand outside the substantial kingdoms of red and blue or is paying homage to the tried-and-true hues a better business decision? Are there any color cliches in the small business world that I didn’t talk about?
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The work of Daniera ter Haar & Christoph Brach, who have become better known by the name of one of their projects, Raw Color, is highly prismatic, covering the spectrum between art, design, photography and color research by mixing the powerful colors of vegetables, innovative color harvesting processes, with unique applications for print and textiles. Each project is created with an astute design sense and captured with stunningly composed photography.
The Eindhoven, Netherlands based team uses color as the 'connection between their different practices' posing questions like, 'what is the nature of a color and what is the connection to its physical state?' This post focuses on their use of photography. In a pervious post we covered their research on vegetable pigments, and we will cover their design work in an upcoming post.
This photo series is playing with the perception of stuffed birds. The written word is a reference to the former voice signature of each bird, the peeping. In Ornithology (the study of birds) this is specified by each bird species. These animals being exposed to the camera are now nothing more than an image of themselves, they are no longer flying or whistling. Via a mix of colours, letters and birds evolves an image from universal language. Our starting point was the historical collection stuffed animals from MEC in Eindhoven. 'Peep' is presented at the exhibition 'Stuffed' during the Dutch Design Week 2008, were all the participating designers are inspired from the stuffed animals, translated into their own designs. After this exhibition 'Stuffed' went on tour and was on show at Salone del Mobile, Milano 2009 and at the NAI, Maastricht 2009.
Color impacts our perception of products, websites and retail experiences, but how much influence do colors have on our behavior as consumers? We know that the power of color is very much in the eye of the shopper, attached to cultural and personal associations. So when we read about how 'red makes people do this' while 'blue makes people do that,' we know to take it with a grain of our own knowledge that information is only as good as the data and conditions it is based on. To answer the question posed in the first sentence: we don't know. If you know, please share it with us.
The main point KISSmetrics tries to make with this infographic is that color is the strongest and most persuasive visual cue... What do you think? are you persuaded by colors? Is this infographic just recycling the same old unproven information? Are we making it worse by re-recycling (we've done it before)? Check out the sources for yourself, they might be able to help you make those color choices, or they could just simply be an interesting read. You can also look at the discussions about this infographic going on in the comments at KISSmetrics & Huffington Post.
So, if you can't trust the color data what can you trust? Yourself, your customers and your own findings. Keep it visual: if it looks good on your products and it looks good with other colors you've already decided on (i.e. existing website, business identity) then it will look good to your customers.
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Posted in CHANNEL-DIGITAL-ARTCOLOURlovers Creative Guide: Advanced Palette Making & Color Theory