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One of the most important aspects of business is producing a product or service that will truly connect to consumers, where they can feel positive about a certain brand, whether it’s for ethical reasons, or simply because they believe in the “message” of a certain company, for example. You will often see companies spend an exorbitant amount of money on things that might otherwise seem trivial, such as the design of their company logo, the influencers that they utilize in marketing campaigns, and even the color of certain products.
Of course, every owner and marketer has their own opinions on what is important or not, and there are many who might dismiss certain aspects of a product that others might consider essential. Regardless, time and time again, we see that the color of a product is actually more integral to consumers than we might believe - whether they realize it or not.
If you are forced to think of fast food, and some of the most well-known companies in the space, what will you think of? There’s a very big chance that you might think suddenly about McDonald’s, and with good reason. When you consider that McDonald’s has sold far more burgers than there are people on this Earth - it’s easy to see why the company is so well-known.
What are the first two colors that you think about when you think about McDonald’s? Red and yellow. Why are they used? Well, you might be surprised to find that McDonald’s takes these colors very seriously, as red and yellow respectively inspire appetite, hunger, and attention, with the yellow rounding out this urgency with a bit of “friendliness”. For those who might downplay the idea of red meaning hunger, consider this: Chick-Fil-A relies very much on red, and they are now considered a big threat to established fast food companies. For those that understand the psychology of color - this certainly isn’t that surprising.
It isn’t surprising that many connect the color green with growth and fertility, because there is a good chance that they think about grass, trees, foliage, and plant life. For those that have a health/nature brand - it certainly makes sense to connect to this color, doesn’t it? The Nature Valley granola bar has now become one of the most popular granola bars in the world, and it features bright green packaging, for example. John Deere is considered one of the most important companies in the United States, and the company is a global player in the agriculture sector.. That might be why it’s logo is clearly green, and it incorporates green into much of its products.
It’s no secret that gold is associated with luxury, and one can even read about how during Biblical times, human beings understood the value of gold. As a result, the color is still associated with charm, luxury, comfort, and treasure. It is certainly no coincidence that MGM Grand, one of the most well-known hospitality and entertainment brands in the world, wants to convey a message to consumers that they are “prosperous”. MGM Grand International certainly lives up to the reputation, as it was responsible for building the CityCenter in Las Vegas, Nevada, which at the time was the world’s largest construction site and is one of the most expensive real estate projects in recent memory.
As a result, it’s easy to see why a gold watch is so appealing to those who want to make sure that they present themselves in a professional manner, and how it can serve as a sort of status symbol. The truth is that we still view gold as valuable, and gold has even appreciated throughout the years as an asset considerably, which obviously helps with public perception. Over the past 15 years, the value of gold has increased by over 300%. Using gold in your brand is a great way to communicate abundance and luxury in a simple and effective way.
One of the great aspects of technology is that we now have access to more products than ever, no matter where in the world they are manufactured. In fact, all it takes is one click for many of these products to arrive at our doorstep days later. There are some that believe that one of the most important aspects of a product is the way that it is designed, and there are others that even believe that product design can affect human beings to the point where it can change the world. Either way, here are some of the some of the most incredible and original product designs in the world.
Dyson Air Multiplier
There are few individuals that are as respected in the world of design as Sir James Dyson, and that is one of the reasons why his company, Dyson, has been so successfully, consistently generating billions of revenue every year. The company shocked the world in 2009 when it introduced the Air Multiplier, the futuristic circular orb that marketed itself as the world’s first “bladeless fan”. The product works thanks to forcing air through a circular aperture, and it has an impressive air flow - while still arguably being the most futuristic and original fan design ever created. There’s no question that the Air Multiplier has cemented its place in history.
One of the reasons that the Ember Mug is so revolutionary product-wise is because of the individual behind Ember, and that would be Clay Alexander. There are certain individuals that are simply meant to create, and one could certainly argue that Alexander is one of them. This is hard to deny, especially when one considers that he is an American inventor and entrepreneur that has over 100 patents, and started his own company - still active to this day - at the age of 23.
One of the greatest things about modern design is that it allows the user to personalize and customize as much as possible. With Ember - you have a coffee mug where the user can actually control the temperature. For coffee lovers, users can actually set a precise temperature that they prefer, and the Ember mug can ensure that temperature for at least two hours. It truly is remarkable how much we can personalize our lives, thanks to technology.
Seiko Presage SARX055
The truth is that there are more smartphones in the world than ever. Specifically, there are well over 2 billion smartphones in the world, which shouldn’t be surprising, considering that technology continues to get more affordable. As a result, many people use their phones to tell time. However, this certainly doesn’t mean that a watch isn’t a necessary part of our wardrobe. It certainly says a lot about a young professional, no matter what gender they are, if they are wearing watches that compliment their clothing, or the situation, as much as possible. It shows a keen attention to detail, and that they care about their appearance, as well.
Since smartphones are more advanced than ever, and can do everything from make sure that we stay as fit as possible, as well as a device that we can watch movies on - why not make sure that our watch is as minimalist as possible? Of course, for an executive or a boss - maybe your watch can make a certain statement. There might be a need to show off your own personality or individuality, and you can opt for an interesting design or color. However, one classic option is the Seiko Presage SARX055. The beauty of this watch is that it is simultaneously modern, but also seems timeless because of how incredibly simple it is. While there are some that might worry about a watch being “too simple”, it somehow seems to be modern while still paying homage to the past. The minimalist design has been influenced by none other than the Japanese cocktail bar scene, believe it or not. Either way, the Seiko Presage SARX055 is a great way to make a statement without being desperate for attention.
Before you can take steps to boost your online brand, you need to know what you want it to be. Your brand identity is akin to your personal identity.
The characteristics and traits that differentiate you from others constitute your personal identity. Your brand identity is made up of the look and feel of how your company presents itself including your:
Your brand identity includes any visual or audio representations that others recognize as your company.
Brands that consistently and honestly promote their message are powerful. Think about some of the most famous brands. What is it about them makes them recognizable to you?
Is it their logo like McDonald's golden arches? Or their slogan like Verizon's "Can you hear me now"? What do you think of when you hear "Good to the last drop?" That's right, Maxwell House coffee.
How did these major brands gain such recognition? By consistently and repeatedly exposing the public to their visual, audio, and content-related brand identity.
The more consistent you are in your branding, the more familiar your target market will become with your business.
Once your company has established your brand identity and chosen your logo, tone, typography, and design styles, you want to be sure all employees and departments consistently speak in one voice.
Creating a professional brand book will keep your entire team on point with your brands message. Also, being able to align your business strategy with your brand position is facilitated by the creation of a brand book.
It also saves time for companies of all sizes if you add staff to your team or replace a designer. New employees can get up-to-speed very quickly by referring to your brand guidelines.
Your brand is also reflected in what you do and don’t say on social media. Part of your brand identity is to know your target audience and to speak to them on all relevant platforms in the same voice.
Spend more time on the social media platforms where your target audience hangs out. For example, if you are selling clothes for teenage girls, your social media focus should be on Instagram and Tumblr as opposed to Twitter or LinkedIn.
Be sure that the type of language you use, like your captions on Instagram or your Facebook posts, speak directly to your audience.
All content you publish and share, such as blog posts or social media stories, should reflect your brand and be consistent.
Whether your brand voice is humorous, makes use of colloquialisms, or is more fact-based and diplomatic, as long as you "speak" consistently and authentically, your audience will feel a connection to you and be more likely to trust your brand.
Did you know that most purchase decisions are based on emotion? For brands who are trying to get more buyers, understanding this concept can help.
Your brand story should communicate feelings by appealing to the emotions of your target audience.
Even if someone in your target audience sees an online video, image, or post, and they are not ready at that moment to make a purchase, they will feel a connection to your brand.
If they consistently see the same or similar messaging that elicits an emotional response, when they are ready to make a purchase, guess whose brand they will remember? The one they feel an emotional connection to and the one they trust is the brand they will purchase from when ready.
When you are developing your brand strategy, be creative so that your online voice and content is unique, engaging, and compelling.
It is vital that your brand stand out from your competitors. So when deciding on your company logo, the fonts you use, the colors you choose, and your overall style, make sure they all resonate with your prospective customers.
To determine your correct voice and identity, study the demographics, preferences, and needs of your target market.
For your target market to purchase from you and not your competitors, you should know who is competing with you in the same space and what they are doing to attract customers.
Do some research to find out where they are hanging out online and be sure you are there, too. Your goal is to do what your competitors are doing - only do it better.
Also, try to identify gaps in what your audience needs to see or hear and develop your brand strategy around what your competitors are not doing.
You want your brand to fulfill needs, be the solutions for any problems, and be memorable and recognizable.
Some companies decide to create a fun and humorous brand identity. If you are in a niche where being comedic is appropriate, give it a shot.
Some major brands create silly or outrageous online campaigns that work. A few examples are:
Creating and building a brand identity is a process, and it is often not a finite one. In the case of Old Spice, they needed to rebrand to remain competitive.
Continue to study your market and your competitors. Measure the success of your current branding initiatives and marketing strategies.
Make changes where needed and test branding strategies frequently to keep your brand in the minds of your target audience.
Image Pixabay CC0 License
Whether you have an existing company or are planning to start your own business, branding strategies are key to surviving a competitive market. Market conditions are constantly fluctuating as every industry continues to get more saturated with more competition. With that growth comes the challenge to make sure your brand and your company stand out and are capable of countering your rivals.
Branding initially seems like a simple idea, but it is anything but simple. Branding requires a bit of thought and intention, and more often than not, it can deliver high rewards. Branding is how you create a positive audience perception that establishes trust between you and your customer base. This trust is what keeps people coming back to your brand and that is what you, if not all, businesses desire.
Below, we have compiled a list of branding ideas that can keep your brand name ahead of the game.
When you are branding for your company or for a product, you are essentially trying to tell your company’s story, goals, and mission in little to no words and in a very concise and eye-catching design. You do not want people to feel unengaged or take your company as unprofessional because of a dull logo design.
Revisit your logo design to see if it is influential and effective at drawing positive attention. How does your logo look on packaging, on merchandise, and on letterheads? Does it look effective on a big billboard? What about on a laptop screen or a small cellphone screen? Could it still be clear if you put it on a moving vehicle? If not, your logo may need a bit of a refresher. Pinterest is a good place to find ways and inspiration on how to spruce up your logo. Play with your design. Maybe your logo is too busy and needs paring back. There is nothing wrong with making good use of white space in your designs. Perhaps, it needs a new color palette. For example, Colourlovers is a great place to find trendy color palettes that fit your brand personality but also draw the consumer’s eye.
As the market is always evolving, your logo should tweak and change with it. Whatever you do, your logo should represent the spirit of your brand so strongly that people know immediately who you are at the sight of your logo.
Once you have a logo that is fresh and unique, make sure to use a variety of ways for people to see and interact with it. If you are selling a product, your packaging should be something appealing and memorable. The first thing consumers are drawn to is the packaging and ensuring it matches the tone and personality of your product and company is important in keeping their trust.
Get your brand logo printed on business cards, brochures and postcards. First, it is a strong traditional move of professionalism to have business cards and brochures. Also, sometimes the best way to get your brand out there is by putting it right in people’s hands. Having something substantial to hold does bear quite a bit of meaning to people. Websites like MOO and Primoprint are online printing services that can help you get your logo out there.
Another great way to get your logo out there is to put your logo on the things you work with every day. Get your logo printed on your office supplies. Seeing your logo on letterheads, coffee mugs, mousepads, pens and pencils, notebooks and more show people that you are in support of your own brand. People are able to trust you when they see how much you back your own name. You should try to be your brand as often as you can because it instills a sense of confidence in yourself and in your brand. Sites like Artik and Avery can make custom office supplies and personalize your letterheads, among other things.
It goes without saying that people really enjoy getting custom swag. As such, promotional products are another great way to spread your brand. T-shirts, keychains, magnets, glasses, water bottles are among some of the things you can get your logo on.
An interesting option is lapel pins. Vivipins is a great website where you can order customized lapel pins. Get your logo on these high-quality lapel pins and watch them end up on teenagers backpacks and bags as extra decor. You can also give them to your employees and co-workers as a sign of gratitude as well.
Custom swag is an effective way to create a network of people who help create interest in your brand. The people who were your logo will likely share it with other people. Thus, your consumer pool grows. Look at websites like Vistaprint and Artik to create custom swag for your business.
Make your website or brand standout by making a URL that features the name of your brand in the web address. It helps for marketing and search engine optimization so your website or brand name is likely to come up first when searched online rather than getting lost or overlooked.
In fairytales, fables and parables, archetypes are the character types that we see so often that they become easily recognizable to us. Who knew the same concept would apply in marketing?
Now you do not necessarily need to blast this to all of your customers, but even on the marketing playing field, everyone fulfills a type of role. Identifying what role you play in the greater branding narrative, ensures that you create a compelling personality for your brand that users can identify no matter what.
Social media’s importance to how people relate and connect with each other continues to grow each day. In the context of marketing, the very same still applies. You must understand which social media platform is important to your brand. Facebook, Instagram, Twitter and other sites all have different target audiences. Make sure you are connecting with the right audience for your brand.
Instagram is one of the ways brands connect with the younger generations. It can curate the best and most stunning images of your brand more than a paragraph of words can and create a spark of interest in an instant. Images give off moods and suggest a number of things to your audience. As such, you might consider investing in a social media manager or a photographer to capture the best images of your brand. Also, watermark your Instagram pictures with your logo. It will help people associate your high-quality images with your brand name.
If having multiple social media accounts is not doing enough for your brand, brand influencers are a good way to go. Brand influencers are social media stars who are connected to your industry. Research who your customers are following. Find the top names on social media, especially those who line up with your mission. An influencer can not only bring more exposure with their large following, but they can also help create a sense of personalization for your brand because if a person’s favorite social media star is using your brand then they gain a sense of trust in you.
Custom hashtags are also a great way to grow your social media footprint. Creating a unique hashtag that embraces your company’s mission is a great way to share your brand in an online language that everyone understands and knows how to share.
Blogging is a great way to better engage with an audience about your brand. Blogs usually have a very casual and personal tone, giving them a sense of individuality and personalization that maybe ads or professional articles lack. People flock to blogs because its seems like real people talking to real people. Starting a blog about your brand too will show your audience that you are a professional about your field, and it can unite text and visuals in a great engaging way.
People have short attention spans so people are more likely to engage more with video content than to read a long post. The world of YouTube has quickly brought video culture to a high where being a youtuber is now a viable career. Not to mention how much of our entertainment consumption is done through videos. Videos on Facebook, Instagram and YouTube, it seems like the internet is just a constant loop of videos. Just think about how quickly and easily people are likely to send funny videos over their phones or share it. Now think of how well your brand might do if its brand video was handed the same exposure.
Visual media is an immediate form of connection that people can understand and translate faster than reading. Beautiful graphics, illustrations, and vibrant colors present your brand in an engaging way that is easy to access, understand and share.
One great way to stay on track with trends is to ask your customers questions. Issue surveys and get feedback. This shows that you value what your consumers think, and it keeps you updated on what they want to see from you next.
On that note, stay on top of what is trendy in the world. Content Gems is a website where you can research different topics and find relevant content based on your particular field of interest of your company. Similarly, Buzzsumo is also a place to discover what people are “buzzing” about online. You can also conduct research on this website to find what people are currently sharing or talking about. It is also a great place to see where your brand falls among trending topics. In another way GoogleAdWords allow you to see relative search keywords that can help you create ads or content that target particular niche markets.
As much as your branding efforts has everything to do with your audience, your branding efforts start from within your company. Just as you want to build a trust with your audience, build a trust with your coworkers and employees. They are your first line of action when it comes to branding, and you want to ensure that they are all on the same page as you, ready to not only support your brand but also share their positive experiences with other people. Again, it looks good when real people who work for a company or brand really get behind it.
People, consumers especially, like to feel valued and wanted. People can tell when they are being sent the same mass correspondence or when they are not being treated as an individual. Give any email correspondences a sense of individuality by signing off them with your name and your logo. People want to feel like they are talking to real people. Whenever it is possible, be personal, warm and friendly with your customers. Allow the opportunity for your customers to want to connect with you and trust you as a friend.
These are some unique and effective ways to show off your brand to the world. The methods mentioned above strive to not only empower your logo in a competitive market, but they also bring you closer to a strong, trusting audience. Earning and keeping your audience’s trust takes some time so be patient with yourself. It is important to pick the methods that fit best with what you are offering the world. There is no one right way to do it. However, you should always remember that you have plenty of options that work for whatever stage your brand might be at.
Present day, choosing the most powerful web tools is an art in itself. There are so many options that look very similar and are extremely hard to differentiate without spending money and time to test them. The best web design tools out there help you work smarter rather than harder and achieve the desired result within a shorter period of time. We bet that you’re after such tools. However, you probably don’t feel like trying and testing all the solutions available on the web to determine the best ones among them. That’s why we bring you a collection of 39 powerful tools to use in 2019 to sizably rev up your workflow.
We covered the most popular fields for you: website and logo builders, website themes and much more.
Creating a website in 2019 is simpler than ever. There are many ways to do it but today we will discuss the best way. WIX is a brilliant website builder packed with over 500 beautifully designed website templates that can be used by anyone. WIX is being already used by over 140 million users from 190 countries, every minute a professional and stunning website being published on their platform or on private domains.
WIX is packed with tons of features and options. You will find a friendly interface that will guide you every moment, a professional logo maker, a drag-and-drop builder that will help you fully customize everything you need, over 200 Apps designed to help you grow your business online and over 500 designer made templates to get you started.
Whether you’re a designer, developer, marketer or digital agency, you’ll get all the resources you need: tutorials, training programs, webinars, professional forum, the Wix Experts Blog and more.
Build the exact website your client needs with advanced design features and professional business solutions. With Wix, your clients can manage their entire brand or business online.
Everything matters in business and many things can and will have a huge impact on converting and growing your company numbers. Your website design, your logo but also your invoices and contracts. These are your business card. Improve your company image in seconds with the right tools. With eversign you can sign electronically contracts, NDA’s and many other document types. If you are a freelancer, you can easily get out of the crowd by using this modern and secure solution.
In a few steps, your new document will be signed electronically by all parties. The built-in document editor gives you all the tools you need to edit, send and sign documents in seconds. Use the powerful features to make your life easy. Set up templates for your most frequently used contracts or forms, share them with your team and reduce drafting time. Configured to allow for simultaneous work, eversign will increase your document-related workflow immediately.
Go paperless and register for free with eversign.
If you’re looking for an entire collection of design tools that anyone can use, you’ve come to the right place. The Tailor Brands branding suite starts with a logo maker, which comes with preset color palettes that make any logo look good. What’s cool about Tailor is that they provide a quick solution for people who want a unique, professional-looking logo, but they give you full control over your logo design if you want to make your own changes.
However, Tailor’s pièce de résistance is their new and improved Master Design Tool, which comes with a studio full of top-notch, editable designs, and an intuitive editor that you can use to design anything from social cover banners to email headers. Whether you need branding materials or just want to design a nice holiday greeting, this platform has you covered across the board.
Don't let your WordPress theme limit your creativity. Instead, choose Total. The Total drag & drop WordPress theme includes intuitive, built-in options to create your dream website. Use the drag and drop page builder to create custom layouts (bonus: you can even create custom header & footer layouts!). Then take advantage of hundreds of live Customizer settings for fonts, colors, backgrounds, archive pages, and more to finish your design. Total also comes with portfolio, staff, and testimonials posts types as well as compatibility for popular plugins including WooCommerce, bbPress, the Events Calendar, and WPML.
Creating highly converting land pages is super simple with Landingi. This is the most complex, all-in-one and easy to use the solution on the market that you can use for building unlimited pages, without having any programming skills or previous experience.
Create great landing pages with Landingi.
Darwin Pricing is like the swiss knife in the dynamic pricing software development field. They are an expert, a key partner that you need for increasing your sales volume, revenue, and the net profit. Darwin helped Otto Group which is a huge corporation with over $13 bn annual turnovers to do that and they will help you for the same.
Drop them an email.
Codester is a huge marketplace where designers and developers will find thousands of awesome scripts, codes, app templates, themes, plugin, graphics and even more. Always check the Flash sale section where hugely discounted items are being sold.
Are you preparing to launch a new product, company or you want to buy a new website domain and you are out of ideas regarding the name? Using Name QL you will get solutions in seconds. You simply write down the base name that you like and the software will offer you lots of variations to pick from.
Bad links (broken or malicious) are extremely bad for your company. Most of the visitors that are finding such links are never coming back to that websites. Their trust is quickly lowering, and they get angry for losing time.
Manually searching for these links can be extremely complicated or even impossible for large website which are having thousands of links or even more.
Use Dr. Link Checker to automate the scanning for you and repair the links in minutes.
Rank Math SEO is the most powerful WordPress plugin that will take care of your SEO. It is packed with
lots of great stuff while keeping the interface simple. It loads super-fast, it is easy to configure and use, and it has everything you need for on-page SEO .
Generate more traffic with this effective, yet very simple solution.
A good-looking poll, quiz and survey will be completed and shared. How to achieve that? It’s super simple. Use the online quiz maker by Opinion Stage and you can design you own without having any coding skills or previous experience.
Join over 10,000 happy users and create gorgeous, fully customized quizzes.
WP Hacks is a highly respected WordPress resource website which is packed with lots of great stuff. You will find detailed tutorials, themes, plugins and deals, everything being handpicked. Check it.
Meridian Themes is a powerful WordPress theme developer which is quickly becoming a top solution for many of us. In their portfolio you will find pixel-perfect themes that load very fast and are easy to fully customize for your needs.
WP Review Pro is the best review plugin for WordPress, being loaded with 14 types of rich snippets, with multi types of designs, Facebook and Yelp reviews and many more.
Build a great WordPress review website in minutes with the best solution on the market.
Grace is a powerful HTML template that is featuring a high impact full-screen homepage header and a full-screen image slider for your projects. The theme is lightning fast, SEO friendly and it is loaded with lots of features and options that will make your website stand out of the crowd.
Looking to build a high converting landing page for your website? Landing is a free Bootstrap 4 website template that you can use for any type of landing pages you need. This one-page theme is having a pixel-perfect designs and it features a smooth scroll, slick slider, slant sections, table pricing and a lot more awesome stuff.
Presenting your website design or mobile app correctly will help you as much as creating high-quality stuff, improving your ROI. Now you can present your iOS app in a professional and easy way using this excellent iPhone X PSD mockup.
NextGen Gallery is used by over 1 million happy users, being the most complex, all-in-one and preferred solution to display stunning galleries or sell images. Make it even more powerful by getting the PRO extensions.
Use NextGen in your projects and make your website stand out of the crowd.
Photocrati is building the best photography themes on the market, working closely with photographers to solve all the issues that general themes are having for this niche. These themes are pixel-perfect, SEO friendly, are super simple to customize and load extremely fast, which is very important when displaying stunning galleries with lots of images
For $99 you will get the theme plus the NextGen gallery plugin.
TeslaThemes is among the few premium WordPress developers which is focused on building the best themes that man can possibly create. All their templates look great, are fully responsive, SEO friendly, and are loaded with tons of features and options.
With over 6,000 customers worldwide, ShowThemes is building the best WordPress event themes on the market. The secret behind these awesome themes that solve all the issues that general themes have in this niche, is that they have worked closely with event professionals, knowing perfectly what and where to fine tune.
Getting your website up and running has never been easier. Create your unique website today with uKit. It’s an all-in-one solution where you can browse the library of designer-made templates to choose the one that suits your needs, set up SEO, add social media accounts, and go online in a matter of minutes! Don’t wait, start your exciting web adventure!
uLanding is an easy-to-use, yet powerful landing page builder that has everything you need to create your professional digital identity and get online in a matter of minutes. Select one of stunningly-looking designs and customize it by adding texts and images. Custom color schemes, font combinations, and parallax effects will allow taking your landing page design to a completely new level. Fast, easy, and hassle-free.
Want your site content to go viral? uSocial offers a set of effective tools to achieve that — modern and beautiful like and share buttons. In addition to like and share buttons, you can take advantage of the Social Locker (hides your web page content behind social buttons until a visitor performs a required action) and Get More Visitors tools (an inviting pop-up window).
Logaster is the way to go if you are looking for a brilliant logo design and you want to keep spending at its minimum. Write the logo name and in less than a minute, the logo generator will show you lots of designs to choose from. Pay only if you find the design you like.
Content Snare will help you get content from your client without the hassle. Create "requests" with all the pieces of information you need from the client. Use the built-in templates or create your own. 2. Send Specify a due date and a follow up schedule. Let Content Snare do all the client chasing instead of wasting your precious time. 3. Approve Content Snare will notify you when something is ready for approval. Lock it in, or request changes before checking it off.
The company is also dedicated to helping digital agencies grow through the accompanying podcast, Agency Highway.
It's as simple as it sounds, start using it. Start a free trial.
Work Examiner is a popular internet monitoring software that you can use to improve productivity, to prevent data theft and for many other scopes. It is loaded with tons of features and options that you should check on their website to have a better understanding.
Start a 30-day free trial.
MailMunch is a popular landing page builder that you can use to build unlimited landing and squeeze pages, without having any programming skills or previous experience.
Create high-converting landing pages within minutes using the drag-and-drop landing page builder.
InvoiceBerry is a dedicated invoicing platform that works excellent for small and medium businesses. Creating and sending fully customized invoices takes less than 60 seconds and the platform can be used also for tracking expenses, managing customers and much more.
Sign-up for a free trial, no credit card required.
Bonsai Contracts is a dedicated solution for freelancers, where they can create, fully customize, sign and store contracts and invoices. It’s the most professional such solution in this niche, solving all the normal issues that general software suits have.
SuperbWebsiteBuilders.com is the number one destination for users, who are searching for simple yet powerful web building tools. The website contains dozens of reviews, which provide truthful information about hosting providers, website builders, their overview, merits and demerits as well as niche specialization. Users, who have doubts regarding the best service to work with, may use the ratings compiled based on the reviews.
Xfive has a team of developers who care, and they can be hired as an extension of your team or separately for bringing to life your projects. They have over 10 years’ experience in web and mobile development, being a top choice for all types of customers, from small companies to large corporations.
Discuss your project with Xfive.
actiTIME is an online project time tracking software that allows users to track time, register leaves and add comments in a weekly timesheet. It works excellently for all kind of companies, from the small ones to Fortune 500 huge corporations.
Start a free 30-day trial.
One of the best ways to take your business up to the next level is to integrate online calculators and forms to your site. How can that be done? Easy. That’s what uCalc was created for! Allow your customers to calculate your services costs. They can also make online payments via the PayPal payment processor. Don’t wait, try it today — it’s free.
You found an awesome font, but you don’t know how to identify it? What Font Is represents the best font identifier on the market, being super simply to use and free. You upload the picture with the font or you write down the URL, and the rest is being made by the software. This web tool is loaded with over 450k fonts (premium and free) and a powerful font AI that will show you the font you are looking for plus over 60 similar fonts.
Wokiee is more than a gorgeous multipurpose shopify themes, it’s a powerful design tool that is packed with lots of designs and layouts, tons of features and options and a friendly interface that will help you build a store that stands out of the crowd.
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To learn the importance of choosing the right color in logo design, continue reading this post. You’ll learn the different meanings of each color and its significance on a particular logo. Here we go!
Well, the color shouldn’t be ignored, especially when it comes to designing a logo, either for a business or what. If you plan to create your own logo or even consider professional help, there is a need to make sure that you are picking the right combinations of colors. You should never ignore the fact that color plays a crucial role in designing a logo.
Don’t you know that that first two things a brain could notice once seeing something are the shapes and colors? Regardless of whether which one from them is the first to be notified, apparently color is essential. Besides, color is also rooted in emotions. And so, if you want to connect with the people through your logo easily, then work on well with the color.
So, what are the reasons for using color in a logo?
Here are a few reasons why using color in logo designs is essential. These reasons might help numbers of designers once making a color selection:
Keep these reasons in mind before you choose the right color for a logo design. On the other hand, designers could use colors in many ways and could make more colors by using the color palettes.
Some Color Options and Their Meanings
So, to give you some idea with what color might best suit your logo, consider some color options below and their meanings too:
Regarded as an intense and saturated color, red could provide feelings of danger, dominance, excitement, and power. It is also referred to as the color of love, warfare, and love. Indeed, it is an attention-grabbing hue and could even raise blood pressure, body temperature and heart rate.
This color could be a bit conflicting, and some might find it fun and happy and others might find it too weak, or it could signify caution. Yellow creates feelings of contentment, confidence, and warmth.
Orange is also an exciting color that gives the impression of creativity, youth, and action. It could also be fun and playful or exciting and intense.
Pink is often associated with femininity, but it could be a strong color once highly saturated or could be delicate once de-saturated. Pink means sexy, flirty, romantic and fun too.
This color is universally accepted as related to health, nature, and earth. It conveys renewal, peace, healing, tranquility and also prosperity. Obviously, most companies would choose this color to portray itself as being natural or environmental.
This one is somewhat polarizing color, and people seem to either hate it or love it, so you should carefully use it. There is a need for you to use this color the right way as it conveys a sense of spirituality, nobility, and luxury. If you misused this color, it could appear childish or even out of touch.
Well, this color seems to be a favorite by the majority. Blue represents confidence, peace, calm, trust, success and loyalty. It is abundantly found in nature, and it could decrease blood pressure as well as heart rate, and it could even make someone feel chilled.
On the other hand, once used the wrong way and if there is too much of it, blue could come across as cold or depressing. In most cases, a blue color is seen in law, banks, medical and government industries.
Grey is another neutral color, and it could be very respectful, calm and sophisticated. Grey commands authority, and it could look very regal once appropriately used. At the same time, the same with blue, it could appear either too corporate or impersonal.
Another earth tone, brown can inspire feelings of trust, depth, dependability, simplicity, and richness. It is also a rugged and rough color, and it looks so practical. Brown is also a very neutral color that doesn’t offend.
Most people would argue whether this one is color or not. However, white infers simplicity, truth, innocence, and purity. Once used in logos, it will be regarded as white space, still creating a shape that is filled with this color.
Black is known to be strong, bold, classic, mysterious and formal. Though it is technically either all the colors being combined or devoid of all the color, black is still perceived as a color by the brains and must be treated as one. Black is sophisticated and simple, yet it could be boring once not used appropriately.
Those are among the colors that might be used once into planning to consider a design for a logo. There could also be DIY logo online tutorial or ideas that could help you with picking the right color for your logo.
Are Colors Categorized?
To make it a bit simpler, let us categorize the colors. Two major categories are being divided as warm colors and cool colors.
This category includes yellow, red and orange. These colors typically have the meaning of some energy, passion, enthusiasm, and some excitement too. In most instances, a red color is used for some danger or a sign of alert too.
Cool colors usually are all the natural colors that we could see in nature. Blue, green and purple shades all fall in this category. If you plan to design a logo, make sure that you have enough knowledge regarding its color terminology.
Professional designers could mix the different colors to make a new color for a logo. There you have it, make sure that you are well-equipped about the different colors in order to have a well-designed logo!
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As individuals, we change our colors often. We reflect our inner palettes in what we wear, what we buy, where we cast our gaze. We have the freedom to engage unlimited combinations whenever we see fit.
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But what about the colors of the websites we visit daily? Do websites shift in these same ways, or even at this rate? Over the course of a year we change our color preferences untold times, but looking at how websites evolve over a similar time period indicates something quite different.
I recently examined a representative sample of websites that have gone through a significant redesign in the last year to analyze just how much, if at all, these websites changed in terms of their inner color palettes. These few examples represent a trend I noticed - that some websites have gone through massive shifts in layout, usability, and general structure. In comparing their palettes, however, you don't see such shifting.
In the example of target.com below, you can see that there has been an obvious overhaul of structure, reorganizing the site completely. While there is a subtle increase in a practical implementation of color 'coding' (notably pink to indicate a 'spring' item and brighter link colors), the base of the palette remains the same. This shows that Target knows the importance of evolving functionality (and product) independent of base branding colors.
Another great example of a structural overhaul is bankofamerica.com. Here you can see they've moved to a centered layout and are using a few brighter blues for specific calls to action, but again, the remainder of the palette remains unchanged.
Another website I took a look at was twitter.com, which went through somewhat of a transformation last year. Save for a button color change (for the better) the base of their palette and branding remains the same.
Of particular interest this past year were the transformations undertaken on dennys.com. Around July last year they went with an overhaul not just of structure but of color as well. I don’t think the color portion of the overhaul was that successful, as a look around six months later shows they've reversed their direction. They've gone closer to what they had previous to the saturated yellow look, dialing back to a more traditional food-friendly palette of light tans/browns and creamy whites. Did Denny’s find out how much is too much? Was bright yellow too much of a stretch from what is traditionally a red-dominated industry?
In the case of our recent Purple.us redesign, you can see that we’ve maintained the base of the palette, only adding a select aqua to draw emphasis to the site’s informational hierarchy. Again, you can see how important the core of a palette is to the site’s overall presentation.
It is important to understand that while sites adapt and alter in various ways and degrees, there are some decisions that must be absolutely correct in early stages of development, namely color. Color delineates brand. Color can define a site. Color resonates in the mind of the user, whether they notice or not. Color is vital. If a website requires modifications, initial color choice and primary concepts must be considered just as vital.
Feeling inspired? Find more ideas at Creative Market.
Wallpaper of today is definitely not what it used to be with the installation process and the choice of patterns or images available. Ghastly florals and patterns of the past are replaced by reinvented, contemporary florals, patterns and palettes of the present.
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We recently published a post about wall stenciling, also a booming trend and a more budget-worthy route than wallpapering, but could also be more work, depending on what you chose to paint. Wallpapering can also almost ensure a very clean, accurate and even more elaborate finished wall as well. At the end of the day, both have their pros and cons like anything else, it's just a matter of budget and preference.
I'm falling fast in love with Kreme wallpaper patterns. Very Moroccan-inspired design work with fabulous palettes. The example above is one of their more minimalist designs called, Painted Gate.
"Painted finishes, although great in some spaces, don't equate to the luxury and opulence a few rolls of wallpaper can provide." - Cadee Wilder of Kreme
Contemporary wallpapers are sometimes so graphically reinforced with such dramatic design work. This type of pattern design is so intricate that paint just couldn't replicate (or could, but with a lot of effort).
Poster design is a really fun, inexpensive and unique way to explore your creative side. From the 1,000's of fonts, variety of poster sizes, and layouts, sometimes, it's difficult to know where to start!
Once you master your design techniques visit Next Day Flyers for fast poster printing at great prices.
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Today we are interviewing Jessica Sprague, design guru and owner of JessicaSprague.com. In February, Jessica is heading off a four week Poster Design course. She is also giving away not one, but TWO seats to this really awesome class! I couldn't be more excited about the class after taking Jessica's Subway Art class. I'm a busy mom, so I don't have a whole lot of time to join in a live class, which is why I love Jessica's classes- they are self-paced and available forever!
Can you tell us about yourself, how long have you been designing? Teaching? Do you have a job outside of JS.com?
In my former life I was a web & user interface designer for a software company, so I've been designing in some form or another for about 14 years. I started teaching digital scrapbooking, Photoshop, and graphic design in 2007 when I opened JessicaSprague.com. Since then it is my full-time job, and I love it!
What three (or less) singular colors do you most identify with, why?
My favorite color is green - I love it in almost all of its shades from lime to olive. It's the color of growth and regeneration, of calm energy, of prosperity, learning, balance, and harmony.
If you had to describe yourself [currently] as a five color palette, what colors would they be? Could you provide me with HEX codes so I can create a JS palette for you? :)
I feel like I am a blue, two greens, and a red, coupled with a dark grey. Hex: aed835, d9ea65, 81c9c0, a90c19, a90c19
The greens I've already described. The blue is an ocean representing responsibility, stability, trustworthiness. The red represents fire and emotion, and the dark grey brings some gravity, but also represents the dark that balances the lighter, fresher colors.
If you could be a shape, what shape would you be? (i.e. a polygon = triangle, hexagon etc...)
I would be a 5-pointed star. :)
We have come to the nail biting finale of the Full Color Training Scholarship Contest where two winners will get to spend four days saturated in color with Leatrice Eiseman (colorexpert.com) in Burbank, California. COLOURlovers were asked to submit a palette they connected to their life, how color impacts their life as well as how they would like to use color more, to impact the lives of others.
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We asked each finalist what they would expect to bring back from the class to apply to both their life personally and if applicable, professionally. Lastly, if they had any questions for Leatrice Eiseman. I have included these responses below. So without further adieu, because I know many of you stayed up waiting to hear...
Occupation: Designer / Photographer
What she does: Owner of New Light Redesign (newlightredesign.com).
Location: Massachusetts, USA
"My intention should I win would be to apply my new color knowledge in my business. I have been doing interior color consulting for the past year but I want to take it to the next level. Like I mentioned in my application, I feel like the more I learn about color the more I realize there is to learn. Since my eye was trained for so many years as a photographer to see color as "light", the switch over to seeing color as pigment has been profound for me. I never knew until I bought Leatrice's books that color affects our moods. I guess I knew it intuitively but I am just fascinated by the whole psychology of color. Please please please pick me...I REALLY want to come. I promise I will work hard and be a good student!"
Linda's Questions for Leatrice:
1. Has Leatrice had a life long love of color and what was her path to becoming the "guru" she is today?
2. What inspires her when it comes to choosing color pallets?
3. What is the process for Pantone in choosing the much anticipated "color of the year"?
Linda has had this class on her calendar every year for at least the past two years. It is a lifetime dream for her to attend. Congratulations Linda!
First place will receive a fully paid scholarship for tuition to the Color + Design Training Program, plus a copy of the book, PANTONE® The 20th Century in Color, by Leatrice (co-authored with Keith Recker).