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The 5 Ingredients Finally Unveiled To Make Your Viral Content


viral content

The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.

Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.

It's true anyway!

Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.

The 5 ingredients to make viral content

1) The social value: Share what motivates your audience

Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.

 

2) Content

It's not just the titles that will help your content become viral, the content itself has a say.

Let's take an example.

You sell organic products and you would like to be a little more visible on the Internet?

For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.

3) Emotion: Caring is sharing

This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.

Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.

It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.

4) The public: Become your own PR representative

People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.

But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.

Have you ever seen how many people use a Mac in a Starbucks?

There are many!

For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.

The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.

How can this apply on your social networks?

On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!

Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?

5) The practical value: produce useful content for others!

Why would someone want to share your content if it does not add value?

This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.

How to do on social media?

Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.

Hopefully the 5 tips above can help you to produce viral content.

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Be My Valentine, Color + Group Feature: Valentine Template Challenge

Be My Valentine, Color + Group Feature: Valentine Template Challenge


Happy Valentines Day! Our community has created and named millions of user-named colors that help us create, innovate, and celebrate the joy of color itself.

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Some of the “most loved” include ""dutch_teal"
Color by COLOURlovers" target="_blank">Dutch Teal" by Skyblue2u, "Haunted milk" by alpen, "Vitamin C" by GreenLantern, "Chartreuse" by oeln, and "Juicy Pink" by MetteBB. It is almost too obvious to say that WE LOVE COLOR!

Color is infused into every aspect of our lives, especially those in our color bubble, so we thought it was time to devote a big Valentine to Color itself! Although we couldn’t include all the colors in the rainbow, here are some colors that really touch our hearts on Valentine’s Day.

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Collaborative COLOURlovers Project: Spoonflower Quilt for a Queen

Collaborative COLOURlovers Project: Spoonflower Quilt for a Queen


So many great things have happened on COLOURlovers in 2011, but one major, behind the scenes project that only a very small portion of members have been aware of was a quilt project straight from the heart of the Group: COLOURlovers on Spoonflower.

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Group administrator, leader and very involved COLOURlover, Penina, wanted her group to be something more than just a group of people who loved the idea of fabric. So one fine day back in July 2011, after coordinating ideas to make a digital quilt from the group member creations, she had the thought, “What’s stopping us from making a real quilt?!

Penina wanted this quilt project to have purpose and to involve as many group members as possible. This also meant that the final piece would need to have a good home at a single location; so who would get the quilt?

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DNA11 + COLOURlovers Palette Contest: Place Your Final Vote!

DNA11 + COLOURlovers Palette Contest: Place Your Final Vote!


The DNA11 Palette Contest was a huge success thanks to many COLOURlovers artists. Finalists have been determined from over 6,000 entries and the final round of voting is now open! Ten (10) Finalists have been selected with COLOURlovers LOVES, five (5) of which will receive prizes.

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DNA11 is hosting the final voting on their Facebook Page - facebook.com/dnaart, so head on over and place your vote!

VOTE NOW

 

To vote, you need to LIKE the DNA11 Facebook page. Choose the DNA11 Artwork Palette you would like to vote for and click on the thumbs-up below it. If you are not already on the voting panel, it is located in the left menu under, COLOURlovers.

 

Make sure you vote ON the DNA11 Facebook Page, NOT on COLOURlovers.com.

Voting will last until Thursday, November. 10th at midnight (12am) PDT. Winners will be announced Friday, November 11th.


Finalists

In no particular order, the 10 finalists are:

Tranquility by ChairmanCao

When I glow up... by jazminredux

moon trip by sirda

Dog DNA by Miaka

ROCKIN TOWERS by rubyvillasenor

Peace in the Blood by OrigamiMei

Under my Skin by BerryColor

DNA by Any Palacios

big city lights by earlgrey

Art is in my DNA by synthetic innocence

 

Winners & Prizes

First prize: One finalist will be voted as the winner. The winner will receive a 24x36 DNA Portrait (value $500) their palette becomes a permanent part of the DNA 11 collection.
Secondary prizes: Four runners up will receive $250 DNA 11 gift certificate and their palettes also become a permanent part of the DNA 11 collection.

Good luck to the finalists!

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COLOR CONFERENCE NYC | 2011 - A Success!

COLOR CONFERENCE NYC | 2011 - A Success!


The entire COLOURlovers Team spent the better half of last week at Print's COLOR CONFERENCE in NYC. This was the first year of the event and I can definitely say we look forward to many more!

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Aaron & Darius (aka Bubs) | "Creative Differences" 

As the event organizer, Print had the tough job of narrowing down what topics would be covered to rein in color at its finest. Topics ranged from color trending to a variety of looks at color in product design to how color affects our lives on personal levels, business and even non-profit. Between some great speakers, fun activities and CMYK Cocktails, I'd say we all had a wonderful time discovering color in ways we hadn't thought of before. It was truly intriguing to meet and talk to so many people interested in color and who work with it in a variety of fields. From those who deal with it broadly between science and art, every attendee brought a unique addition to the conference.

If you'd like a full rundown on the happenings, see blogpost, Viva Color at Print's First Color Conference  - great images of the CMYK Cocktails, the speakers panel and many fun candid shots.

Andy Gordon of 48HourPrint.com using Jamie Aylwin's palette | "Planking" | @48hourprint

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Announcing Winners: Betabrand Striped-Sock Design Contest

Announcing Winners: Betabrand Striped-Sock Design Contest


The suspense has been high between two layers of voting and over 2,000 participants - the Betabrand Palette-Sock Contest has finally come to a close. So without further adieu, the winners are...

Luna Rose "Urban Nature" | Northern Dancer "80 proof socks" | earlgrey "Good Morning"

These striped palette-socks will be sold in packs of three together in time for the Holidays over at Betabrand.com.

 

A big congratulations to these three ladies! They will each receive a $100 Betabrand gift card, their username on the sock packaging, five free sock three-packs and recognition on the Betabrand site in photos/videos (when able).

For the rest of you, Betabrand is offering great pre-order savings on the winning shirt and socks. And a special 20% discount on everything else at Betabrand.com. Click either of the links below...

COLOURlovers Striped Socks: $33 $25 Pre-Order Price

COLOURlovers Plaid Flanel: $80 $60 Pre-Order Price

A Look Back at the 30 Finalists & COLOURlovers Votes

Enjoy a looksie at the 30 most loved striped socks in phase one. Again, great job everyone, thanks for participating!


Bluegum_Dreams



Glowing



SILENT_FOOTSTEPS



Feel_The_Feet



Urban_Nature



80_proof_socks



Neon



In_your_shoes



socks_for_H_O_P_E



Made_with_Sunshine



Compass_for_One



Walk_Into_Plum



Frosty_Desert



Funny_socks



Good_Morning



Romantically_loved



Friday_Night_Alright



cozy_warmth



Socks_For_My_Daddy



Cant_say_no



rainy_day



Dancing_To_The_Beat



World_Domination



HAPPY_FEET



Earth_Toes



Rosey_Toes



on_grass



Rainbow_Connection



Two_Magpie_Socks



Soft_spot


header sock credits:

Sunshiny

topaz jazz

Wear It Is

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The Sketchbook Project: Transforming a Library into a Successful Business

The Sketchbook Project: Transforming a Library into a Successful Business


For the past decade, the libraries we knew as children with the Dewy Decimal System and the Card Catalogue have been approaching the brink of extinction. We live in an era where the Kindle and the iPad challenge the need for physical books, and libraries and bookstores face the daunting task of attracting the readers’ attention just to stay in business.

From the sketchbook of, Kelcey Beardsley Portland, OR, United States | "Things found on restaurant napkins"

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Granted, those who are surviving have found some sort of niche to keep the interest going. For example, the bookstore Barnes & Noble has always had a sort of coffee-house atmosphere where people actually go to enjoy an experience. Amazon.com, already online and a threat to physical bookstores, quickly became a source for digital media along with its physical media. So, how about the local library? What has changed to keep it in the running?

From the sketchbook of, Kelcey Beardsley Portland, OR, United States | "Things found on restaurant napkins"

The Brooklyn Art Library is not exactly a traditional library, but more of a co-op gallery. It does provide a library-type experience, but with so much more. The library acts as a physical extension of Art House Co-op, a library featuring artistic talent from around the globe encompassed in sketchbooks.

Folding Sketchbooks - source

Art House opened its doors in December of 2006 initially as a pay-to-play gallery, but it didn’t do so hot. Scrounging for ideas to keep the business going, the co-op started the first ever, “A Million Little Pictures,” meaning a million photographs and one cross-country exhibition.

“A Million Little Pictures is a community-supported exhibition of snapshots captured around the world. By joining together thousands of specific moments to create a single immersive environment, A Million Little Pictures imagines a communal story from the images of our lives.” - arthousecoop.com (A Million Little Pictures)

The exhibition did okay, but it didn’t help fully support Art House’s gallery. The one thing it did do was give birth to idea of “The Sketchbook Project”—a traveling library of artists’ journals that is open to anyone around the world. The Art House gallery has had three locations and finally resides in Brooklyn, NY, as the Brooklyn Art Gallery—the home of many sketchbooks from around the World.

Art House Co-op & The Library

The library acts as the physical extension of Art House and is home to the Sketchbook Project. The walls are lined with shelves of sketchbooks from The Sketchbook Project. Visitors can check out a pile of books or simply peruse sketchbooks from around the globe. How amazing it must be to sift through so many varied mediums and talent.

The Brooklyn Art Library

Sketchbooks are individually catalogued and bar-coded so that they can easily be found (by artist name, location and theme). Authors can also choose to have their books digitalized, which means they are scanned and become available online at the Art House Co-Op online in their Digital Library.

The physical library is also a storefront for, you guessed it, sketchbooks, notebooks, art supplies, stationary and vintage trinkets.

From the sketchbook of, Jackie Mangione Williston, VT, United States | Storybook

The library’s purpose is to connect artists from all over the world and encourage the Art House community to interact with one another face-to-face, while showcasing members’ artwork to the local Brooklyn audience. The library hosts readings, discussions, workshops and performances. (source)

A West Coast US location may be opening up in the San Francisco area. Participants in the 2012 exhibition would be included in the launch of the West Coast hub.

The Sketchbook Project

When you sign up for participation in The Sketchbook Project you will get to pick from 40 themes. Themes are there to give you a little boost in the creative direction of your sketchbook and are not restricted to any specific rules. Basic participation costs $25 (USD). This gets you a sketchbook and helps in the expense of the entire project overall. Other optional expenses include requesting that your book be scanned for online viewing ($20 USD) and/or a Sketchbook Project t-shirt ($20).

From the sketchbook of, Gení§ay Aytekin Istanbul, Fatih, Turkey | 

From the sketchbook of, Jackie Mangione Williston, VT, United States | Storybook

I signed up for the Category, Monochromatic and plan to either stick with a single color in many different mediums to create my sketchbook artwork as a whole or use a different hue in single color creations for each page. I am considering a way to incorporate COLOURlovers color swatches.

From the sketchbook of, Jane Kim Los Angeles, CA, United States | Coffee & Cigarettes

Unique Folded Sketchbook - source

Take note that these sketchbooks are not restricted to the format of a regular book either. Creative foldouts, popouts and any type of mixed media is acceptable with a warning to adhere things strongly since these will be handled and viewed from people all over the world. Your book will be well traveled.

source

What a great outlet to work on your creative style and promote your name as a creative individual be it Graphic Design, Illustrative Design, Mixed Media Artist and any type of singular art such as drawing, sketching, painting, inking, stamping and so on. I am looking forward to participating and experimenting in varied mediums.

source

Apparently themes fill up fast with over 10,000 people in participation. You must sign up no later than October 31, 2011 in order to participate for the 2012 exhibition. Deadline to turn in your finished sketchbook is January 31, 2012 (postmarked by) and the Tour starts in April 2012.

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Colette Patterns Fall Palette Challenge

Colette Patterns Fall Palette Challenge


Hi, I’m Sarai, and I want to share a little style and sewing challenge that I’ll bet many of you will be interested in.

First, let me introduce myself. I am the designer and founder behind Colette Patterns, a boutique sewing pattern company. I also write the sewing blog The Coletterie and have a forthcoming sewing book, The Colette Sewing Handbook.

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One of the reasons I started a sewing pattern business is that I love the idea of investing our everyday lives with creativity, making conscious and creative decisions about how to dress rather than feeling overwhelmed by the push of fast fashion and cheap, disposable goods.

To that end, I came up with a fun way for sewists to get their creative juices flowing, by challenging my readers to create a seasonal mini-wardrobe based on an inspiring color palette. We now host palette challenges in the Spring and Fall, and it’s always fun to see what amazing projects people come up with.

Grey_Basement

The logistics are simple: You create a moodboard and color palette that is inspiring you for the season. Then you choose the number of projects to sew in an 8 week time period, based on your color palette. In the end, you (hopefully) have a coordinated mini-wardrobe.

You can use any patterns, any fabric. The idea is just to focus your sewing around the colors that inspire and excite you.

Fall_Palette_2011

For my Fall palette this year, I chose sunset hues of mustard-gold, pumpkin, and red punctuated with black and ivory. Here’s what I’ve made so far:

WEEK 1: Lonsdale Dress

 

This late-summer dress is my transition piece, I suppose. The pattern is the Sewaholic Lonsdale dress, and the fabric is a beautiful Italian cotton.

WEEK 2: Clover Pant

 

Last week, I made these slim cigarette pants from my new Clover sewing pattern. The fabric is a mustard wool blend, underlined in cotton twill.

WEEK 3: Chevrons + Clover

And finally, my latest outfit is a second pair of clover pants in black velveteen, paired with a cotton/silk version of the (free) Sorbetto top pattern.

You can still join up!

If you’re interested in trying out your own palette challenge, you can read more details here on the Coletterie (blog).

Get a re-cap or see even more inspiration from our sewing challenges here in the SEWING CHALLENGES section (includes Spring 2011 + the current Fall Challenge underway).

Image credits for my moodboards: vintage mustard wool skirt from Dear Golden1930s crepe dress from thirteeneightyfiveimage via junebugweddingsthe character Joy from Mad Menorange dress by Erin Fetherston via Style.comred dress by Marc Jacobs Fall 2004 via Style.comOrla Kiely cookbookimage via ginnyandjudes Etsy shop

 


From the Forums

In the Forums we invite all those doing the challenge to post their inspiration boards, color palettes and anything to do with the challenge. It's amazing where some people draw their color inspiration from!

Outer Space Inspiration by "sweetjane"

"I decided to draw my color inspiration from outer space, since I'm a huge nerd & I associate fall with stargazing on brisk September/October/November evenings. (this particular photo is the Horsehead Nebula... I really like the muted almost-autumnal glow of all the colors. My palette could use a little work, but it's pretty close to what I'm going for.)" - sweetjane

Nature Board by "julie s"

Emralds by ginnie.wise

Creme + Orange by michaelannn

Muted Orange + Reds by Chance Of Rain

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Striped Sock Design Contest with Betabrand... 30 Finalists -Go Vote!

Striped Sock Design Contest with Betabrand... 30 Finalists -Go Vote!


Pitter patter I hear a lot of palettes waiting to be worn on your feet! We recieved over 2,000 entries in the Betabrand Striped Sock Design Contest! Here we are in the final round - 30 finalists have been determined with the highest LOVES. I can't believe only three will win?! The winning sock designs will be sold as a 3-pack and ready for the Winter holidays.

Voting ends Tuesday, September 27th at 5:00 pm Pacific. Only THREE entrants will win and you only get to vote once! Additionally, FIVE lucky voters will win a prize from the Betabrand product line! So get your bunz over there and make it count!

Also, Betabrand is giving everyone a discount code:

"StripeSaver" is good for 20% off until the end of the September.

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Seamless Lite New Features: Custom Shapes & Shape Galleries (How-To)

Seamless Lite New Features: Custom Shapes & Shape Galleries (How-To)


COLOURlovers spend countless hours creating amazing Patten Templates using Seamless Lite. Today, we are happy to announce some amazing new feature updates to the in-site seamless pattern design process.

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Along with the new features, Seamless Lite has been given some big love and a smoother, speedier designing experience should be noticeable.

How-To: Custom Shapes + Shape Gallery from COLOURlovers on Vimeo.

How-To: Custom Shapes + Shape Gallery

"Save as Shape" Tool

You can now save individual elements using the newly installed “Save as Shape” tool. This will allow you to keep those wonderfully complicated design elements you have been creating for a single Pattern Template. Only NOW, you can re-use those awesome pieces in any number of Pattern Template variation by using, “My Shapes” located in your Shapes Library on Seamless Lite (when you are logged in).

 

 How To Use "Save as Shape"

In Seamless Lite, create a shape from multiple shapes using the preexisting shapes in the Shape Library. Select all layers that make up this custom shape. No need to group these either, when you save the shape as a single element it will automatically group it and give it the name you give your shape upon saving,

Select your shape layers and click, Save as Shape" in the layer tools area. 

Preview your shape element, give it a title, description if you want, tags and then Save Shape.

That simple! At this point, shapes cannot be shared with one another (unless you do that privately - it's your choice).

Shape Galleries: A Place to Show Off  Your Abilities!

A new gallery for all of your custom shapes, will be added to your profile page the moment you create and save your first shape with the "Save as Shape" tool.

 

Gallery element for your Shapes (above)

Gallery view of your shapes allows the same filter-view options as other creations on the site.

Each shape has its own information page just like the other creations on CLCOLOURlover.com. Everyone has the ability to LOVE, FAVE and SHARE this shape made by you! Additionally, you have the ability to download the .SVG file, located under the, made "with Seamless Lite" link and DELETE or EDIT the shape profile under the OPTIONS drop-down.

Shapes will also stream on to the homepage of COLOURlovers.com as they are being created. So let's see what you got?!

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