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One of the widely popular types of employment nowadays is freelance because it allows organizing one’s schedule and simply being your own boss. Those who are willing to start such business, probably already know about all the perks of this carrier. Here are simple steps to take for launching an impressive carrier.
It is better to see and visualize a final goal first of all. You need to be sure in what you want to achieve, whether it is a full-time freelancing or using it as a tool to get to another goal. You can even make a plan of the nearest steps and conduct research regarding the industry you are interested in. it is also extremely essential to find what sphere is interesting for you and focus on it. Do you like writing? Maybe you are into graphic design? Plan out what can you do and what services can you deliver.
There is always competition and people willing to charge less. It is more efficient to narrow down your specialty to one particular sphere and become an incredible professional in it. Find the right niche for your talents and try to define your target customers. Who are these people or companies? Why do you want to work with them? How can you interest them?
There are many ideas and opportunities for freelancers. Some of them choose to work for companies as writers or put their information on a platform providing freelancers with clients. However, if you want to build a successful freelance business it is better to work on your own, create a website promoting your services and invest in marketing.
Depending on the governmental requirements there are several things you need to do. First of all, get a license or permit to provide services regarding the legal requirements of your place of residence. Prepare yourself to separate business and private expenses and pay tax quarterly. It is better to know all the legal details and consult on what exactly should you do.
When launching a website it is necessary to have examples of what you can do, whether it is article or pieces of design. You need to promote yourself and interest clients in what you can deliver. It might also be necessary to give a word about yourself, create a resume. You can use resume services or look at the examples online. Put an emphasis on the actual experience and the innovations you’ve made.
Do not go for the lowest rate, there will always be someone charging lower. Base the price for your services on a quality. And do not too much exposure projects.
Freelancing might seem challenging at first, but with reasonable planning and organization, you can achieve all your goals.
The beginning of a new year is an excellent time to set goals for your company and make decisions on where to invest your time and money. Satisfied customers come back to your business in the future and tell others what they love about your brand. Figuring out what your customers want builds your business on multiple levels.
In a study of consumers, researchers learned customers value a positive experience so much that by the year 2020, customer experience (CX) will become even more important than price and product features in highlighting some brands as consumer favorites.
CX is made of intricate layers and hard to define. Below are six key things customers want more of from brands they patronize.
The world becomes more impersonal every year. If you phone a company, a computer offers responses. If you go to a grocery store, a machine checks you out. However, even though more and more things are automated, people want a personalized experience that applies specifically to their needs.
Your first step toward a more personalized experience is understanding your target audience and their pain points. However, you should also target language, offers and customer service based on each customer. Search engines offer information such as the customer's regional location, and social media informs you of their interests.
Coca-Cola has a Share-a-Coke campaign that offers personalized coke bottles with a variety of names. Name Cokes are in stores, but you can also order a Coke with a specific name or saying through their website. Offering a product with your name on it is the height of personalization. Your site might provide ideas for services in the location of the site visitor or something more straightforward, but the more customization you give the better.
Most families today have two people working outside the home and children involved in activities after school. They don't have a lot of extra time, and their time is valuable. Anything that saves a customer time endears your company to them.
Speed up your website. Most people won't wait around longer than a few seconds for your site to load.
Offer conveniences and keep checkout pages and forms as short as possible. If you offer customer service or ordering via telephone, reduce hold times as low as possible.
Don't make customers repeat the same information over and over again. Collect the necessary details to serve them effectively and make sure key people in your organization have access to that data. If a customer calls and complains about a product issue, they shouldn't have to repeat their entire problem when they call back the second time. Instead, the customer service rep should pull up the data and instantly know the issue they're having.
DY Concrete Pumps offers a custom quote that allows them to gather contact information and provide a chance for the user to include a personalized message. The custom quote offer is located at the bottom of the landing page with a bright yellow call to action (CTA) button that grabs the users attention.
Experts predict smart augmented reality glasses with reach 5.4 million people by 2020. Already, augmented reality permeates everyday life. Cinemark theaters offer games on the big screen leading up to movies that work with a Smartphone or mobile device and allow movie-goers to play games through augmented reality. The phone works with the image on the screen.
Advertisers place ads in magazines that work with an app on your phone and come to life. Pokémon Go became all the rage a few years ago, as players used their surroundings to view Pokémon you can only see in the app. As AR becomes more popular, expect to see it utilized more and more.
One way of utilizing AR on your website is through images that, when hovered over or clicked on, become a 360-degree video the user interacts with. You could also consider developing apps for smartphones that allow a user to place the item in their home and see how it looks.
Customers want communication with you to be easy and accessible. Around 51 percent of consumers state businesses should be available 24/7. Smaller companies and startups have a smaller budget that doesn't allow for 24/7 customer service. Fortunately, you can automate email and chatbot responses, answering some questions automatically and letting customers know you'll get back as quickly as possible on others.
Look at the different forms of communication offered on your website. If you only provide your email, add a live chat option and a toll-free number. Make communicating with your brand simple and painless as possible.
Razer offers high-tech products such as laptops, headphones and keyboards. Note how their support page provides several options to get in touch with them, including a searchable knowledgebase, live chat, a toll-free number, email and community help.
Customers come into a transaction with your brand with certain expectations. Once you understand what expectations your typical customer has, you can not only meet but exceed them.
For example, if your typical customer expects 24/7 customer support, work not only to offer 24/7 customer support but to also shorten your response times.
When you receive a complaint, solve it beyond what the person asks. If they want a replacement for a product damaged in shipping, include a small free item and thank them for the chance to make things right and overnight the package. Create goodwill with your customers, and they'll tell others about your brand.
If you're not sure what your customers want, ask them. Send out a poll and ask what areas need improvement. Pay attention to customer complaints, as well, and see if there are any patterns. No matter what type of business you're in, your success boils down to the relationship between you and your customers. Find the right mix, and you'll keep the customers you have while also attracting new ones.
When communicating with clients, quality representation of our idea is very important. Client wants to see what your vision is, to have a clear picture of how it meets the demands of the market, and how it interacts with the users.
When choosing the right software to develop your prototype, you should consider which characteristics and features are essential to your work, which software can you easily adapt to and what fits your design process best.
A factor in choosing the right software is also your team, or better say if you are working within a team, as you would then require a software which you can share between yourselves. You would also need a program compatible with other design tools you already use, to avoid having to download loads of side programs for UI design.
Let's take a look at five best tools on the market in 2018:
For those of you who are already used to Photoshop or Illustrator, Sketch is something you would easily adapt to. It is based on vectors, which ease the whole process of design, it is very intuitive and the simplicity of it helps you develop an interface super quickly.
One of its most popular features is nested symbols - the ability to add very simply pre-designed buttons, bubbles, widgets and even some more complex mechanisms. Great feature you can find useful is the ability to export your design into code, which enables easy implementation into, for example, web design.
Sketch is only available for Mac, comes with a free trial, and its full version can be purchased for $99.
A tool which integrates with Sketch, InVision is dominating the UI/UX market without any doubt. The greatest benefit coming from this amazing software is it's support to team work - within the program itself you can coordinate your project, manage tasks, follow the development and keep notes for the rest of your team.
This program is compatible with many other useful tools for project management, such as Trello, Slack and Dropbox. InVision will make your offer to the client way more impressive with the ability to offer guided tours, bringing them a presentation that will blow their minds away. Among companies which had their UI/UX prototypes developed using this tool are Twitter, LinkedIn and Uber, which gives us an excellent review of this software.
It is compatible for Mac and Windows users, it is free for one project, and price varies from $15 to $99 per month, depending on your needs.
Balsamiq offers one of the easiest ways to create a mockup, dropping the elements on the board and moving them around. Everyone can master in using this amazing program. It is very useful for rough sketching of prototypes for fast delivery of your idea to the client.
It comes with a big library of elements (icons, images), enabling you to do a simple wireframe. This is not the program you would use to develop a complex prototype for an app, it is rather intended for static wireframes and for relatively new designers in the world of prototyping.
Available for Mac and Windows, comes with a 30-days free trial and the cost of the license is $89.
Developed by Facebook, this software offers you a possibility to easily design and test your idea. It allows you to import your designs from Photoshop and Sketch, where you can adapt them and make them animated and interactive.
Origami also enables you to export the elements of your prototype, send them to engineers and come step closer to your product. It is recommended when you are working with a contemporary interface and developing a modern and innovative idea.
By using an app Origami Live, you can explore your work directly on your devices in real time.
This program is also reserved for Mac users, while it is absolutely free to use.
Webflow seems to have dominated the market as the most functional software for building the websites ever. The idea behind this incredible tool is for a designer to be able to construct a website without having to write the code.
It is compatible with Windows and Mac, free for two projects, and from $16 to $35 per month for more projects.
If none of these top 5 programs work for you, some of our honorable mentions you can try are Framer, Adobe XD, Justinmind, Fluid UI, Axure, Principle, Atomic and Proto.io.
Explore these options for unlimited creativity in prototyping your design!
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Whether your business is a new one or an existing one, you still need a good website which will help people to easily find you. Whether you hire a web designer or do it yourself, it does not matter because what matters is that you have a beautiful and well functional website that allows people to find you and the necessary information easily.
Let’s find out the reasons why your business still needs a professional website.
A professional website will help your business to gain credibility and that credibility will bring you more business. People are searching online for things they want, solutions they want for their problems, to get information, to compare prices and to do other things and if you do not have an online presence, it can be very difficult for you to create the credibility necessary for any business. So, find a good web developer for web development of a professional website for your business to gain more credibility and bring in more business.
A website will help you to easily showcase your work. For example, if you are in web development for web design, you can easily showcase the work you have done and if it is of good quality, it will impress your prospects and will convert them to your paying customers. If you want an app to go with your website, app development can help you to create one which will be in line with your website and will provide extra assistance to your prospects and customers and help in converting them to paying customers.
When you compare the cost of advertising through newspaper ads, TV ads, Internet advertising, radio commercials, promotional materials and networking events, your website does not cost a fraction of that in the long run. It will help you save thousands of dollars in a few years. Find a local web designer to design your professional website and that will save you more money in the designing part itself. For example, if you are in Birmingham, you can choose a web design Birmingham firm or company to create your professional website and it will be more economical. And once your website is up, it will do some of the advertising work for you and thereby will save you lots of money.
One of the main reasons why you pay web developers to create your professional website is to convert prospects or people coming to your website into your leads. It is a very efficient and economical way of finding leads who will become your paying customers. It is a way of finding leads without paying anything.
When you have a website, it becomes easier for your customers to find you. If you have a website it will show up in Google search results and now it is people search Google for anything. If you don’t have a website, how would you show up in the search engine result pages? The more you show up, the more people will find you, the more possibility of finding customers for your service or products.
I love designers. It’s a strong statement and I can shout it out in front of millions of people, probably WordCamp will be one of the best places to do it. They do a fantastic work in a very difficult, competitive environment.
There are many tools designers as well as developers should use in 2018. They should not need to start from zero to build any new project. Especially when it comes to a huge project like building a directory website, ListingPro got your back.
Also there are multipurpose WordPress themes which are excellent and website builders that are doing a great job.
Below we wrote about almost 30 web tools and services that are effective, fast and wallet-friendly.
With customers from over 170 countries, prizes as the No.1 Best Seller in 2017 and 5-stars support, ListingPro is absolutely the best WordPress directory website you can get. No additional plugins needed for the basic features and there is no need to have special knowledge. Anybody will benefit by having a ready to go package to launch its own directories like Yelp, Airbnb, Capterra and other directories. Some of the biggest names in the hospitality industry is using this solution.
Their website is super simple, yet packed with the most important info. You will find more than 30 case studies with real examples of directories built with ListingPro. The features page includes more than 40 important things that this WordPress theme can do for you.
If you are looking for a feature or design elements that is not available with the purchase, they do offer customization service, so reach out to their team for a free quote.
The pricing for the basic license is $69 only and you get everything you need. Launch your directory website and start monetizing right out-of-the-box.
Userfeel is an excellent usability website and mobile app test service that is different from A/B testing and heatmaps. Here you will get impressions from real life testers that you will use from the vast network created by Userfeel. You can even add your testers to the project. Testers can be selected from various criteria like age, gender, country, web experience and language.
Userfeel is great for website owners, it is used by web designers, web developers, internet marketers and web consultants who want to open their eyes to the real world of their site's or internet market's users. It’s a good service for pretty much anyone who wants to be sure that his website is offering its visitors the experience they want to have.
A great feature that is making Userfeel even more powerful is the fact that they are working with over 20,000 testers that speak 40 languages. You can test any website in any language and you can ask testers to provide comments in your language.
For $49, the price per desktop test session, you will get a video with voice comments, you will see the tester movement mouse and the written answers to the questions you have provided when launching the project.
Dealjumbo is a place where you can find exclusive deals for designers, developers, and pretty much all kind of web professionals. They offer incredible bundles for great prices. Their prices are awesome, the amount of money you save is remarkable and can help you big time in your projects. If you lower your costs you can lower the bid for a project and win it. Think about it.
On their website, you will find everything you are looking for: premium fonts, beautifully designed graphics and more. There is an on sale section and a freebies page, check both of them. You can download 1580+ free fonts & graphics. All comes with standard commercial license.
Forget everything you knew about building websites without skills and effort. Brizy is the best visual WordPress page builder on the market, transforming the user into a professional in an instant. Anybody can now create gorgeous websites that are a perfect fit for their needs and all of that in less than 1 hour.
The Brizy WordPress plugin comes with 150 excellent predesigned blocks, 4,000 icons, and options that are there for you but are not being put all in your face to complicate things. The interface is super simple to use and intuitive, being your close friend from minute 1.
Brizy is free, can be tested right now on their website and the pro version will be packed with even better things.
With almost 550,000 downloads, Deeezy is a major web design deals where web professionals will find awesome premium fonts, mockups, bundles and much more, everything is hugely discounted. You will get an extended license, that means you can use the items for unlimited commercial projects.
Check Deeezy and get free and premium fonts and graphics.
actiTIME is a powerful time tracking software loaded with strong features: simple time tracking, work scope management, project cost control, leave time management, time billing reports and others.
Create project scope, assign tasks to your team, record work hours and keep everything on track with the insightful data.
The 30 days trial lets you test all the features, try it.
Notism is a simple collaboration tool, yet very powerful, which includes video collaboration if needed. You can communicate via notes or sketches right on your uploaded work; share, review and sign-off visual content right where it makes sense and much more.
The price starts from $9 per month and it includes 5 projects, 5 collaborators, 10 archived projects and 2 GB space. Collaborate with easy, use Notism.
Goodie is a professional web development service which will get your website designed and coded by professionals from only $999. The results are outstanding, discuss with Goodie experts for your next project.
Codester is a huge marketplace where web professionals can buy and sell scripts, app templates, website themes, plugins, and graphics. Everything you need can be easily found on the website.
Always check the Flash sale section where items with huge discounts are being sold.
If you want to make an extra income, sell your items on Codester, they don’t request exclusivity over your products.
Designhooks is loaded with awesome free stuff for web designers and developers. The website is very well structured, items being easily found. There are PSD Mockups, Sketch, HTML templates, WordPress themes and more.
Come and get all you need, it’s free.
Uncode is a pixel-perfect WordPress multiuse theme which you can use to build unlimited websites. It is loaded with layouts, icons and all the features you can think of. The drag and drop Visual Composer will help you build stunning pages, you don’t need to write a single line of code.
Pixpa is a powerful portfolio website builder with integrated e-commerce. The drag-and-drop builder is making wonders in terms of ease of work and functionalities. Everybody can use it without having any coding skills or experience.
You can try it for free for a period of 15 days to test all the features.
Format is a stunning free website template that can be used to create your next portfolio website. It is a perfect fit for designer, web studios, and agencies, with a gorgeous design and useful features. Check the demo and use it in your projects.
Chasing customers to send the content is a demanding and time-consuming task. Content Snare can do that for you in a few steps so you can focus on the work. You create “requests’ with all the piece of information you need from the client, you set a due date and a follow-up schedule and the rest is being handled by Content Snare. When the customer will send the content, you will be immediately notified.
The pricing starts at $29 per month.
uSocial.pro is a convenient builder of “Like” and “Share” buttons for your website. More than one hundred button designs with hover effect and counters will help you find a perfect match for any page. uSocial buttons are mobile-friendly and make it possible for your followers to share interesting content with their friends through Viber, WhatsApp, Telegram and SMS in one tap.
Whenever you want a beautiful logo in seconds and you want a budget-friendly solution, Instant Logo Design is the perfect software to help you. You simply enter the business name and you will get several options to choose from. The pricing starts at $29.
uCalc.pro is a service for creating custom calculators that need no coding skills. You can use a ready-made calculator template or show your creativity and make it from scratch. uCalc has many benefits: convenient editor of calculator fields with various design settings, all kinds of available fields (text, number, checkbox, radio button), contact data collection, SMS and email notifications, PayPal invoices, and even more.
InkyDeals is a powerful name in the design deal industry, being loaded with awesome, hugely discounted items. There are great bundles to get, gorgeous graphics, WordPress and Photoshop items and much more.
Always check the free deals and Best Deals section, great stuff can be found also there.
Subscribe for the daily newsletter so you can know what new deals are available.
Crello is a powerful visual editor that you can use to create gorgeous graphics, everybody can be a designer with this tool. It is packed with 60 million photos, 12,000 templates, 33 design formats and 12,000 free photos and vectors. Try it.
MailMunch will help you convert your website visitors into customers, subscribers, and long-time readers. The powerful built-in editor will help you create and customize gorgeous forms that will attract your visitors and convert them.
Start with the free forever plan and upgrade it when needed. The premium plans start from $15 per month.
Elementor is the Number 1 WordPress page builder with more than 900,000 users. The builder is lighting fast and can be used with any template you have installed and even if you change the theme, your designs will stay in place.
Try it and you will never let it go.
Controlio will help you monitor employees PC activity from anywhere. You will have real-time surveillance, screen capture, key logging and you will always know what apps and websites are being used.
The software can be used for employee monitoring, insider threats, and productivity optimization. All of that can help any business to grow.
UpTimeRobot is a service that will check your website downtime every 5 minutes (free plan) or every 1 minute (premium plans starting from $4.5 per month, billed annually). You will be notified very fast via e-mail, SMS, Twitter, Slack, HipChat, Telegram, push and web-hooks.
Never let your website stay offline.
InvoiceBerry is an online invoicing software for small businesses, sole traders, and freelancers. Business owners can sign up within 2 minutes and start sending their first invoices to clients. The pricing starts at $15 per month.
If you’re looking to create custom vinyl stickers, labels, decals, or other sticky products to market your brand, StickerYou has you covered. You can print any size, shape, and order quantity with StickerYou. Our products are perfect to hand out at events or sell to make extra money.
Foxy.io is a powerful and complete cart and payment page. You can use it to sell physical products, digital products, subscriptions, donations, services, and more. It integrates with WordPress, Wix, Squarespace, Webflow, and anywhere you can add a link or embed html. Foxy.io supports more than 90 payment methods (ex: Stripe, Braintree, Authorize.net, Amazon Pay, Bitcoin, Apple Pay) and has powered billions of dollars in transactions for thousands of users all over the world. Be sure to check out their Success Stories page.
Pofo is a highly creative, modern, blazing fast and professionally built responsive multipurpose WordPress theme designed for use by creative individuals, teams, bloggers and agencies. Pofo features an outstanding selection of portfolio, blog and eCommerce design elements, and bundled with the popular and widely-used WPBakery page builder and Revolution Slider plugins.
RumbleTalk will help you add a web chat on your website without having any coding skills or previous experience. You can do it in a couple of minutes, offering your website visitors the possibility to quickly contact you. This can help increase the conversion rates while spending only a few bucks or even free (they have a free forever plan).
WrapPixel is offering great admin templates, UI Kits, Mega Bundles and even Freebies. Everything is handpicked, that’s why you will see that the quality of the products is outstanding. Check their portfolio.
Nobrow. They published one of my comics and it pushed me to jump into self-employment.
I worked on a comic for them called "Jeff Job Hunter" while I was unemployed, and it helped me to find freelance work.
I got a variety of work off of the back of projects I made with them.
As you start to make a name for yourself, a lot of people want your time and attention, but without paying for it.
It's learning when to step away and when you can tell someone is trying to string you along and waste your time.
There still are hardships, to keep consistent money coming in.
I'm too trusting of people. Especially with freelance, give someone an inch, and they'll take a mile.
You need to have contracts written out to protect yourself. Good communication with a client is very important. Some can be very difficult to get a straight answer out of!
Yes, it was definitely worth it. It's extremely rewarding to be creating things to your best ability every day and pleasing clients, as well as fans.
It feels good to make people happy.
I would have told myself to stop making comics a few years earlier when interest started to fade. I'd also tell myself not to do favours.
Don't treat clients like friends. You have to treat it like a business. When you start being friendly, people walk all over you.
Keeping all of that in mind, you can have a very happy, healthy career.
Don't work for free. There will always be work around the corner. You may think this is your big opportunity and you won't work again, but it's not true.
Your time is the most valuable thing you have, so be vigilant and plan how you want to build your career, and what you want to do. Basically, work smart, you can save yourself a lot of trouble by planning well.
Always focus. Don't try to think too much like an artist, but more like it's a regular job. Just focus on doing the best you can, and if there are imperfections, it doesn't matter, move on. As an illustrator, you want to make a living from this. You're not setting out to make masterpieces (unless of course, you want to create personal artwork in your own time).
What have you learned from Jack's experience COLOURlovers? Has it been useful? Is there something similar that you've experienced you'd like to share with the community?
The designs of Simon Page take us back to basics, to the literal building blocks of good design: geometric shapes. Page, a London-based graphic designer, is all about creating a visual experience that stimulates the emotions. His philosophy is “Good Design Excites.” And you’ll be surprised how exciting circles and squares can get after Page is done with them!
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Though all of his designs jump-off from basic geometric shapes, his work gets more sophisticated as he layers on his color palette, cuts and rearranges the shapes in the frame, and develops unexpected patterns and textures. In the words of one commenter, he creates work that “you can get lost in - they are busy, but somehow calming at the same time.”
At first glance, the design covering this pillow seemed to have sequins on it, but on second glance, this is illusion created by bold color choices and the juxtapositions.
The same type of visual tricks follow in his other four pillow designs, which would make a striking focal point in any living room.
Unique Valentines Day cards are booming everywhere! Give something fun to a secret crush, your grade schoolers classmates or your life-long love. There is something for everyone from easy DIYs, quick printables and a few fabulous Etsy card inspirations.
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source: Fortune Teller
Activity cards can be fun for all ages. Present your valentine with a fun fortune telling card. This DIY card could get really creative! The fortunes on the inside could go as far as presenting fun things to do with your day/evening when you give it over... if you have made mystery plans for your crush or loved one, you could let them choose their fortune of events such as dinner, dancing, drinks, foot rub, shots, wine, make-out... you get the picture. ;)
Poster design is a really fun, inexpensive and unique way to explore your creative side. From the 1,000's of fonts, variety of poster sizes, and layouts, sometimes, it's difficult to know where to start!
Once you master your design techniques visit Next Day Flyers for fast poster printing at great prices.
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Today we are interviewing Jessica Sprague, design guru and owner of JessicaSprague.com. In February, Jessica is heading off a four week Poster Design course. She is also giving away not one, but TWO seats to this really awesome class! I couldn't be more excited about the class after taking Jessica's Subway Art class. I'm a busy mom, so I don't have a whole lot of time to join in a live class, which is why I love Jessica's classes- they are self-paced and available forever!
Can you tell us about yourself, how long have you been designing? Teaching? Do you have a job outside of JS.com?
In my former life I was a web & user interface designer for a software company, so I've been designing in some form or another for about 14 years. I started teaching digital scrapbooking, Photoshop, and graphic design in 2007 when I opened JessicaSprague.com. Since then it is my full-time job, and I love it!
What three (or less) singular colors do you most identify with, why?
My favorite color is green - I love it in almost all of its shades from lime to olive. It's the color of growth and regeneration, of calm energy, of prosperity, learning, balance, and harmony.
If you had to describe yourself [currently] as a five color palette, what colors would they be? Could you provide me with HEX codes so I can create a JS palette for you? :)
I feel like I am a blue, two greens, and a red, coupled with a dark grey. Hex: aed835, d9ea65, 81c9c0, a90c19, a90c19
The greens I've already described. The blue is an ocean representing responsibility, stability, trustworthiness. The red represents fire and emotion, and the dark grey brings some gravity, but also represents the dark that balances the lighter, fresher colors.
If you could be a shape, what shape would you be? (i.e. a polygon = triangle, hexagon etc...)
I would be a 5-pointed star. :)
For those of you following Leatrice Eisemen's training schedule, her 4-Day Color Training Program is off to a start this very morning in Burbank, CA. LindaHolt and ModernMuse (aka Michelle Stroescu), the two COLOURlovers who won full and half scholarship for the class back in November are excitedly enjoying their first day of learning and meeting Leatrice.
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To tide you all over until we get to do a followup with both Linda and Michelle about the class experience, Leatrice kindly took the time to answer the intriguing questions each winner had asked at the time of receiving the announcement that they had won.
Linda: I would love to know what the process is and what goes into choosing the Color of The Year?
Leatrice: I literally travel the world looking for clues. If I see a color that I think is ascending in importance, I make special note of it and then look for evidence in it gaining momentum. Fashion is always a good indicator, but it is not the only design area that must be examined. There are so much creative design areas that must be considered including graphics, the world of art, product design, home furnishings and so on . Another very important part of the choice is tapping into the “zeitgeist ‘ of the world around us and the emotional message that the color imparts. For example, with the that big gray elephant (the economy) still looming large and the concern that is being felt internationally, we would not want to choose a color that could be a “downer’. Instead we listen to people’s aspirations and try to give them a color that, at least symbolically, satisfies and encourages their needs and hopes.