Etsy.com allows people to sell in many different ways. An excellent business model is selling your creations as PDF Patterns instead of the actual item itself. It requires almost no overhead so to speak since you are selling a digital file for the end-buyer to print themselves. It allows you, the seller, more creative time by simply selling the method rather than trying to keep up with demanding orders.
Featured Etsy seller, English artist Sarah Hanson of Dolls & Daydreams, does just that. She does it very well in fact by showcasing a few different finished products as eye-candy for each pattern. Versions of these creations shown in the store are merely examples of how cute these plushes can look, but the fabric choices are up to you, so you can make these projects look any way you want. Each purchase comes packed with a PDF pattern and instructions on how to create it. Sarah also provides some extra bonus links and advice for sewing dolls, along with your purchase.
Sarah's business model not only sell's cute doll patterns, but also provides a way to dress these dolls up with upselling. A very smart move and works beautifully for her shop. As soon as you see these guys in their outfits you can't help but want to also accessorize!
These doll's aren't anything small either at 18.5" tall! Sarah does an excellent job showcasing her product. She doesn't just provide a single image of one doll, with a note that it's a pattern. She showcases a great picture of the main product - the Owls three in a row, sitting and standing. Then an up sell image of the owl's dressed in clothing - sold separately - and finally a representation of size by having a child in the picture holding one. I couldn't wrap my head around what this 18.5 inch doll might actually represented until I saw the image of the child.
Recapping this selling structure:
- Include nice, clear, un-grainy pictures. Sarah does a simple white background (a piece of posterboard can work). Colorful items are best shown on a simple background.
-Include a variety of inspirational looks. Sarah does this with many different fabric variations of the Owls.
-Include visuals to how big the item is: a quilt - show it on a bed, a doll - show it in your hands or a child's (try to represent it in real life, not against a ruler), an outfit - show it on a real body, etc.
-Finally, if there is a way to accessorize your item show it, but make sure to note that the PDF does not come with such and such items, but you can [link] get them here.
Etsy sellers create many types of products, not only in the sewing or PDF world. A couple of different scenario's to add upselling to your product pages would be:
Jewelry - Selling a necklace? Show an image with a ring and earrings that match....note links to those products...run a special to buy all three, etc.
Sewing Patterns or Clothing and Accessories - we've covered a lot about the patterns as the main topic in this post, but putting doll's aside, things like clothing could include accessories such as a purse, belt or other clothing accessory that might go.
Lastly, don't be afraid to start networking with other sellers to create a cross-combo upsell. Wow, does that sound complicated? It's easy, if you make dresses and skirts and have no interest in making purses, connect with a fellow seller and work out an agreement. If you only make necklaces, connect with someone doing more:
-Simple Exposure Trade - each of you post a product and link in another product page for upselling to the other user.
-Commission - Instruct buyers to mention a code in the special instructions field at checkout for the item on the other sellers product to get some sort of benefit (%/$ off next order, etc). Basically create a way to track that they bought from both of you.
Overall, the PDF to Print business model is an excellent way to keep loving your craft, broaden your market and have more time ultimately for creating new products for your line. A would almost guarantee that selling a pattern over the actual dolls will gross ten times more. Opening your pattern license up to allow others to sell the finished products provides even more of a draw.
As an Etsy buyer and crafter myself, I would much rather spend $10 on a pattern than spend $25+ on a single doll. Remember, Etsy is a creative community. Most of the users who sell on Etsy most likely buy on Etsy - and those people like to create.
One look at the patterns in the Dolls & Daydreams store, and you can easily imagine yourself spending a long and lazy Sunday with your sewing kit out, creating these precious little plushes.
Handmade plushes always give me a rush of delight. As a person who loves craft and collectibles, there's something about owning an item that has been created by hand that feels better than purchasing a mass manufactured item. It's a similar feeling to receive a gift that's been made by hand.
All images copyright Sarah Hanson of Dolls & Daydreams.
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