Here you'll find the Palettes and Patterns to help make the best creative digital art decisions.

Channels»Digital Art»Blog
Color of the Year 2010: By The People [infographic]

Color of the Year 2010: By The People [infographic]

Experts have long been trying to predict what color will be en vogue in the years to come. For big businesses, by knowing what colors the consumer will want they can create their products to match the hot new styles of tomorrow. With this line of thinking... Making thousands of purple shirts when green is the hot new style will leave the fashion retailer with lots of purple shirts sitting on the shelves.

While I agree with the idea of trying to create your products to match the desires of your consumers, in a world where on-demand, indie produced and mass customization is the biggest trend... Predicting large trends like color years in advance becomes a much more... creative exercise.

We wanted to look at what the people really felt like was their color for 2010. So we created a simple app that let them do this by stepping through a quick process to describe their color by keyword and then filter down to find an exact shade that embodies 2010 to them. (You can name your own color of 2010 at

Share this Post

More than 1,000 people from around the world told us their colors of the year for 2010... Here are the people's colors of the year:

(Click for Full Screen View)

BONUS Color Thought:

For some people with Synesthesia they don't just have a preference for what they want the color of the year to be... They literally experience words, numbers, days and months as distinct colors.

this is a top-down view of how i see the months of the year via my spatial-sequence syensthesia. the colored areas are the colors i hold for each month (which doesn't necessarily correspond to the color of the actual WORD for that month). [By Kelley
aka twitchcraft]


Sharing the Love With Our COTY Participants

As we were approaching the 1,000 named colors of the year, we thought it would be fun to create a drawing for those who shared their color of 2010 with us to win an awesome goodie box... We chose 5 random participants and they are: sero*, aynabcn, praxicalidocious, donnastitches & asheisarockstar

They'll get an awesome creative goodie box worth $200+...
ColorSchemer Software, COLOURlovers Sponsorship (x2), COLOURlovers T-Shirt (x2), Spoonflower Gift Certificate, Action Method - Journal & a Moo Mini Card Pack

Showing 1 - 8 of 8 Comments
While interesting, these conclusions require much more in-depth analysis over multiple years to be of much real value.

You guys suggest that this data might be useful as a way of making clothing inventory decisions, but do the results of this survey correspond with the colors people choose in their clothing? Do these colors vary significantly from year to year? What are the mean values and standard deviations for various popular hues across international borders? Sure, the US is red, Canada is yellow, and Australia is orange, but by how much?

You could do a lot of interesting things with this data...will you be releasing it?
I don't think there are 437 countries...

Besides that this is a beautiful spread of data.
Good catch Ben... Oops. Some countries must have been formed just to participate! ;)

Who cares about accuracy, the important thing is that it's a fancy infographic, duh.
We are open to sharing the data.
I wasn't saying that the data directly is useful for people looking to plan fashion lines a year from now... I was simply saying that the old model of forecasting far off becomes harder to do when mass customization allows for people to have more options.

Thanks for the backup.
i really like this article, it was interesting to see those stats. And I'm happy for but very jealous of the 5 random winners for the CL goody box! (better luck next time I guess!)
Thanks for the article!
Wow really interesting breakdown, I like the different colours per country!
Super cool

Post a Comment

You must be logged in to post a comment.

Search The Blog

Subscribe & Share

Our Latest Tweets

It's #AustralianOpen and we witnessed an epic match between Nadal Vs Tsitsipas. Sharing with you colours of the Aus…
about Feb 17, 2021
Tweet this ArticleFollow @COLOURlovers

Latest Digital Art Blog Posts

//View More ›


Latest Digital Art Colors

//View More ›

Latest Digital Art Palettes

//View More ›

Latest Digital Art Patterns

//View More ›

Terms Updated

We’d like to inform you that we have updated our Terms of Use. The most substantive changes are:

This platform was acquired by a joint venture in Israel.
changes have been made to the relevant jurisdiction for disputes which may arise out of your use of the platform.
Changes made to the monetization of users’ creations and the ability to opt out from your account settings.

Please view the revised Terms here. If you don’t mind anything there, then you don’t need to do anything. Your continued use of the platform will constitute your acceptance of the latest version of the Terms. If you disagree with anything there, you can terminate your account within seven days from today.