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On the whole, Etsy is a kind of gloriously overwhelming experience. Every time I go look at it to get this column started, I find myself wanting to buy a dozen things before I even surf past the first page. It really is a website you need a guide to. This week, we thought we'd bring you the best of homemade handbags from Etsy's selection, proving that you don't have to spend a fortune to look infinitely chic on a day around the town.
A simple structure with a bright pop of color always works. Etsy seller BadKitty Hawaii makes these from high quality Japanese cotton fabric, lines them by hand, and adds a magnetic snap closure so your stuff doesn't leak out onto the floor. Even better, the bags come in a variety of colors and styles, so if yellow and blue isn't your thing, you can likely find something that is. Oh, and there are wristlets and clutches too, and the shop accepts custom orders.
From the album "Natural Selections" available from Hometapes home-tapes.com/Hometapes/HAUS_HT031.html | Video by Josh Laner. Dedicated to Dad.
Lighting: Kim Pimmel | Sound: Tron Legacy trailers
Stop motion form and colour, using light painting techniques.
I've been interested in taking my Light Study photo series and evolving them into motion pieces. So I edited together those stop motion sequences, mashed up some audio from the Tron Legacy trailers, and out came Light Drive.
To control the lights, I used an Arduino controlled via bluetooth to drive a stepper motor. The stepper motor controls the movements of the lights remotely from Processing. The light sources include cold cathode case lights, EL wire, lasers and more.
A visualization of an orchestral piece, using just colour to convey the unique character and aesthetic feeling of the different instruments in use. The musical track I have chosen is The Sound of Magic, composed by DJ Dreamland. For furter information on the film, visit the blog site just-colour.blogspot.com
Via the COLOURlovers Forum
*This documentary has two serious factual errors: the visible spectrum wavelengths are between 400nm and 700nm, not 300-700nm, and blue is close to 430nm, not 700nm.
A mini-documentary about color. Narrated by Joana Vieira da Costa.
It won a number of awards - Ovarvideo 2005 Jury Prize, FEST 2006 Audience Award for Best Documentary, Tom De Video ACERT 2007 Best Documentary, Arouca Film Fest 2007 Best Documentary - and was present at a number of important events including the Vila do Conde International Short Film Festival 2006, Videoevento Turin 2005 and Jovens Criadores 2006.
Note: I had cut so many corners (in the making of this film) in fact, I am ashamed to admit, the documentary has two serious factual errors: the visible spectrum wavelengths are between 400nm and 700nm, not 300-700nm, and blue is close to 430nm, not 700nm. (more info in this blog post: asseptic.org/blog/823). That is fixed in the second version of the documentary, for which I don't have distribution rights. Contact Andar Filmes - andarfilmes.com - if you're interested.
I thought it would be appropriate to touch on colors that are reminiscent of summer since summer is on its way out over here in the states, turquoise and yellow. Turquoise, a beautiful rich blue like the cool summer ocean and a zesty, vibrant yellow like the summer sun. They are a fun way to add color and life in your home and add a joyful mood throughout. What do you think about these two colors together? Do they seem summer-like to you?
For those of us in the Northern Hemisphere, summer is over. In the U.S., Labor Day has passed, school has started, the sun is setting sooner and we're getting ready to tuck away our white clothes and shoes until spring--well, at least that's what we've been told to do.
A suggested ban on white clothing and shoes after Labor Day, the first Monday of September, has been a rule of etiquette since the early 20th century. But is it really all that important by today's standards? Fashion--and even an etiquette expert or two--doesn't think so. In recent seasons, white has become an all-year hue. And a few other formerly fatal color combinations--brown and black, black and navy--have moved from fashion don't to fashion can-do territory, too.
"For centuries, wearing white in the summer was simply a way to stay cool--like changing your dinner menu or putting slipcovers on the furniture," wrote TIME's Laura Fitzpatrick. In the early 1900s, clothing covered a lot more of the body than it does now, so summer whites, with their reflective qualities, made sense. But beyond practicality, white had a following in high society that may have led to the no-white rule.
"In the early 20th century, white was the uniform of choice for Americans well-to-do enough to decamp from their city digs to warmer climes for months at a time: light summer clothing provided a pleasing contrast to drabber urban life," Fitzpatrick wrote." Labor Day, celebrated in the U.S. on the first Monday of September, marked the traditional end of summer; the well-heeled vacationers would stow their summer duds and dust off their heavier, darker-colored fall clothing."
Of course, this theory is hotly contested by some--Judith Martin, aka Miss Manners, told Fitzpatrick not every rule of etiquette has to be attributed to "snobbery." But whether the rule was meant to be snobby or not, the fashion world hasn't been ruled by it. And perhaps that's why etiquette queen Emily Post says it's OK to throw this rule out with the last of the summer barbecue leftovers.
After being considered a faux pas for so long, the black-and-brown combination--which has been given the go-ahead--is actually a fresh one. According to the Ralph Lauren Style Guide: "When properly executed, the combination of black and brown is a very modern and sophisticated look that’s instantly elegant. Start by adding touches of brown via accessories: the hint of a leather belt beneath a black cardigan or suede boots under slim-fitting pants."
For women, Ladies' Home Journal says, "Pair rich brown wool trousers with a black turtleneck, or wear black shoes and hose with your brown skirt. For evening, try a brown cocktail dress instead of a black one." And a great tip for mixing-and-matching your shoes and handbags?" Try a deep red, hunter green or soft tan bag, or go for shoes in similar shades, all of which will work with your brown and black staples."
Navy and black make for another recently edgy combination--good news for navy lovers who may have had trouble matching shades of blue, or black lovers who have the same trouble matching blacks. This combination works a lot like black and brown in execution--try pairing a navy dress with black tights and shoes or skinny black pants with a navy blazer for a runway-worthy look.
Black shoes are also a good choice with a navy suit, though some advise a deep brown pair--GQ Style Guy Glenn O'Brien says to pick a pair at least as dark as your suit. But he also said, "Not long ago, I read a little manifesto in the catalog of the talented potter Jonathan Adler that stated, among other things: 'We believe colors can't clash.' I am coming to this view more and more."
Looks like others are, too.
The effective use of color in design has a proven impact on readability, conversion and engagement both online and offline. Sometimes subtle changes in color for headlines and direct response cues can significantly increase a reader’s overall impression of the communication.
Color is shown to facilitate attention, recall, positive attitudes, perceived quality, and sales when compared to black and white. But, you knew that, or at least that’s one of the reasons you visit COLOURlovers so often.
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The trick is the effective use of color in ways that can positively impact associations to your brand and draw the intended response.
There is a fine work by Shigenobu Kobayashi the founder and director of the Nippon Color and Design Research Institute called Color Image Scale that presents this idea of moods in color use and is a great starting place for discovering the impact or mood your color choices can send when used in association with your brand or simply to create a feeling in an ad or direct mail piece.
Understanding how to use this element alone can have a dramatic impact on gaining reader or prospect participation. But, don’t default to red for attention getting, the research also shows that black and white can outperform or equate to color when used to evoke the necessary reaction.
Using color effectively in online landing pages is a great place to start your entire strategy and research for color use. A landing page is generally any online page where you send a prospect in response to an ad or specific offer of information. It has only one purpose and that’s to create an action – a sign-up, trial, subscription, purchase, etc.
Using color to help facilitate or repeat directional clues is often the best way to increase participation. Arrows and other hints may seem a bit cliché, but they are proven to increase participation.
Image credit: unbounce
Landing pages are such a great play ground for color use because you can test the impact of color or direction clues on conversion in near real time and use some of what you learn to inform your choices in other mediums or in ads and direct mail campaigns.
When it comes to color in landing pages there are four elements that should be tested rigorously. Using a tool such a Google Web Site Optimizer you create what are known as A/B tests that allow you to create two versions of a landing page (one with a blue headline and one with a green headline) to determine if one has more of the desired impact.
Image credit: unbounce
Common elements that benefit most from color are background, headline, core visual element and the “button” or call to action.
Background color can have a dramatic impact on the overall mood presented to the visitor and should coincide with the mood intended. By default this is an element that is ripe for testing.
Headlines often do the heavy lifting when it comes to grabbing the very short attention span of the reader. On top of containing a very compelling reason to read on subtle color variations have shown to cause dramatic upticks in conversion.
Effective landing pages and ads for that matter often rely on a core graphic or image to evoke an emotional response. These days that often includes video. Testing various images is very important.
If the primary purpose of a landing page is to get a response, then it must be painfully clear how to take the action. A big honking click here button outperforms a text link all day long, but red vs. orange or green vs. blue is something that must be tested.
When we released our report on the colors of the social web, based on data analyzed by our Twitter theme tool, we were surprised that blue was such a dominant color in people's profile designs. Was Twitter's default color influencing their design decisions? Or is blue really THE most popular and dominant color online? ...We decided to look at the colors in the brands from the top 100 sites in the world to see if we could paint a more colorful picture.
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Turns out the blue-berry doesn't fall far from the bush. The web landscape is dominated by a large number of blue brands... but Red occupies a large amount of space as well. What's driving this? You might want to say that carefully organized branding research and market tests were done to choose the perfect colors to make you spend your money, but a lot of the brands that have grown to be global web powerhouses, started as small web startups... and while large corporate giants with branding departments spend quite a lot on market research, user testing, branding, etc. Lots of the sites listed above got started with brands created by the founders themselves with little to no research into the impact their color choice would have. I once asked Mark Zuckerberg, the founder of Facebook why he chose blue for his site design... "I'm color blind, it's the only color I can see." ...and now 500 Million people around the world stare at a mostly blue website for hours each week.
While the initial reasoning for the colors chosen may be trivial, the impact that these dominant players now have in the web world will surely influence the smaller startups that want to share in the positive color associations created by their bigger siblings... Once a rocketship of a web startup takes flight, there are a number of Jr. internet astronauts hoping to emulate their success... and are inspired by their brands. And so Blue and Red will probably continue to dominate, but we can have hope for the GoWalla's, DailyBooth's and other more adventurous brands out there.
Color is an important part of any brand, but along with the actual name of a company... Is it a great brand that builds a great company, or the other way around? Would Google, Google just as well with another name? My guess is yes.
And almost 10 years ago, Wired Magazine looked at the Colors of the corporate America... Blue & Red dominate again.
Companies spend millions trying to differentiate from others. Yet a quick look at the logos of major corporations reveals that in color as in real estate, it's all about location, location, location. The result is an ever more frantic competition for the best neighborhood. Here's a look at the new blue bloods. [Wired Magazine]
And a brand can extend further than just your logo... On the web it reaches into the address bar in the form of a Favicon. It's quite amazing to explore, but the top 1,000,000 website Favicons can be browsed here at Icons of the Web:
See if you can find the COLOURlovers icon!
Last year Francisco Inchauste posted a very interesting article on SixRevisions about the limited resource of color... not in physical form, but in mind share. (Even linking to a post we did a while back about T-Mobile and it's trademark of "Magenta")
As a designer, it is important to be aware of the trending colors, and how they are being applied in products and work produced today. What really isn’t being discussed by the design world at large though are the limitations being set on color. Color is as free for us to use as the air we breathe… or is it? [SixRevisions]
You are the next great founder, designer, influencer or creative mind that may build the next Facebook. You have the power to influence future color trends... What colors will you choose?
In need of some inspiration? Check out Creative Market for some powerful color ideas.
I graduated from college, well, a while ago, but I still love back-to-school season. The air gets crisp, the scarves come out and I can purchase packages of fine-point Sharpies at a super-sale price. I'm also a sucker for the season's big, roomy totes and backpacks. And whether, like me, you carry your biggest bags to the grocery and for travel or you fill them up with fresh folders and notebooks for class, you don't have to feel badly about popping for a new one these days--the market is well-stocked with sustainable, eco-friendly options.
Green clothing, as a whole, encompasses both organic and sustainable fabrics. The difference? Sustainable fabrics are produced with an emphasis on reusing and recycling manufactured products. Often, companies incorporate sustainable practices in general--environmentally friendly packaging, efficient energy use, and reduced waste and pollution. And, when you look at the bags we've got lined up today, you'll see style is taken just as seriously as sustainability.
This week we're taking a look at a new installation from Jen Stark at the Carol Jazzar Gallery; a collection of inspiring of patterns and textures randomly emailed to the editors of notcot.org by Alessandro Loschiavo Design; we find the answer to getting color back on iTunes 1; and we look into a thread on fluther.com which ask the question, "Is there still color when it's completely 100% dark?
When iTunes 10 was released, it came with a very new look. The buttons to minimize, close and maximize windows were now vertical instead of horizontal, and they were grey. What happened to the color? - Continue Reading
"At first thought, I would think everything still has a color, but if you take the scientific point of view, color is really a color because of light reflecting off your eyes. Another thing, I’ve read that bees can see 7 colors that people can’t. How can the scientists know that for sure if they can’t see the colors in the first place?" - Check the thread to see the answers
The weather is changing, school has already started for some and the feeling of fall is in the air. Darker tones come to mind as this beautiful season approaches. Red and mustard yellow seem to be a warm and comforting pair, and adding such colors as accents to your home can definitely add warmth.
Russian graphic designer & graffiti writer Aske wants to keep a low profile like most street artists, but lately his work has been making the rounds on design channels, and with obvious good reason. Even a new site showcasing his brilliantly colored, irreverent and witty typography pieces and other design projects has appeared. Aske's work runs a gamut of clients from Nike to Beautiful Decay, not to mention his Russian graffiti magazine, Code Red.