Color is a major part of any brand's identity. Here we're taking a look at some of the most recognizable color identities in the world, as well as some groups and forums on COLOURlovers that could be valuable for anyone who is working to give their brand a little more color.
With a new business channel, forum discussions & games, and a number of groups dedicated to the topic, there's plenty of guidance and inspiration to be found here to help you create a color identity tailored to your company or your personal brand. To get started check out these groups: TM®, Brand Colors, Corporate Web Colors, Worldwide Beers. If I missed any let me know about it in the comments.
And this fun business forum game:
As you know, color plays a huge role in building an iconic brand, but can you Name That Brand based on color alone? Let's find out!
I'll post a palette, and you try to guess the brand that it goes with.
From last time around:
Referring to BusinessWeek's 'Best Global Brands 2007' (link to PDF) report, which ranks "brands which place high importance on managing the economic value of their intangible assets, and primary their brands, consistently out preform basic economic measures," we selected what may be the most easily identifiable logos in the corporate world today, then stripped them of every line and gradient to pullout just the color palettes. See if they are just as strong without the logo itself.
Header Image from BusinessWeek's 'Best Global Brands 2007' report.