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Today we discuss about over 40 web tools and services that everybody is using daily.
Below we wrote about each of these web solutions that are covering most of the industries that you need: WordPress complete support service, themes, plugins, website builders, SEO, time-tracking, invoicing, and much more.
We start the reviews with Taskade, a brilliant collaboration tool that is quickly replacing its main competitors – Asana, Trello, Google Docs, and Slack, being an all-in-one solution.
Looking for an all-in-one remote collaboration tool that works like having Asana, Trello, Google Docs, and Slack, all together? Taskade is a brilliant and complete collaboration tool that is a perfect fit for teams that work remotely and which need a simple and quick interface, loaded with audio and video calls, with file sharing and upload, with deadlines, and tons of customizations.
Taskade is on Web, iOS, Android, Chrome, Firefox, PC, and Mac. It works excellent on all these systems, and it is excellent for both real-time and asynchronous communication. This type of communication being a super strong point of Taskade versus anybody else.
Taskade is free to use (3 workspaces, 3 templates, 3 tags, and much more) and the PRO version is $7 per month and it has everything you want (unlimited workspaces, unlimited templates, unlimited tags, unlimited projects, and tons of features).
Start using Taskade and heavily boost your productivity.
Privacy is the best service that you can use to make online payments by using virtual cards instead of your real information.
You use Privacy cards exactly like how you use your normal credit or debit card, but without any of the anxiety that comes with giving out your real card’s information knowing that it’s only a matter of time until the next data breach. By generating unique card numbers for each merchant, you can mask your real card data so you’re never giving away personal data to people you don’t know.
Privacy cards come with all kinds of additional protections to shut down fraudulent transactions before they even happen. Pause a card between transactions to make sure hidden fees can’t sneak through. Set a spending limit so you control exactly how much and how frequently a merchant can charge you. Close a card and rest easy knowing that even if a fraudster somehow got your card’s information, they couldn’t do anything with it. Privacy is free to use – up to 12 virtual cards per month. Get started for free.
Browsing the best websites in the world is always rewarding, we see the work of top designers and developers, and we also see very cool fonts.
To quickly identify these fonts, take a picture of each font you like, and upload it on WhatFontIs – the best font finder tool. The platform is loaded with over 600k indexed fonts, and it is the only system that works with both free and paid fonts.
After you upload the picture of the font, WhatFontIs will tell you the name of the font, the price, and where to get it from, including you over 60 free and paid alternatives.
Use WhatFontIs, it is free, fast, and accurate.
Total is not the average WordPress theme, but a premium package that is loaded with unique stuff: 40+ demos, 80+ builder modules, 500+ styling options, 4 premium plugins: Visual Page Builder, Templatera, Slider Revolution, and LayerSlider.
Total is mobile friendly. With so many people using mobile devices these days it’s crucial that your site looks good and runs efficiently on mobile devices.
While working in the live page builder and WordPress Customizer you can also click little device icons to easily see what your site will look like at those screen sizes – cool!
Create your next website with Total.
Apps are the best thing you can do for your business.
With Appy Pie, you can easily create an app for free. In the provided tutorial you will find out the 9 steps, each explained very well.
Transform your ideas into a working app with Appy Pie.
Codester is a popular marketplace that designers and developers love. Here they find thousands of handpicked and premium PHP scripts, codes, app templates, themes, plugins, graphics and much more.
Dr. Link Check will scan in just a few seconds your website for broken and malicious links, and give you a detailed report.
Fix these links and make your website great again.
With over 100,000 happy users, Bonsai is the most popular suite of software dedicated entirely to freelancers.
This all-in-one software was over-engineered to help freelancers and it is a huge success in this niche.
Use Bonsai to generate freelance design contracts, to build invoices and contracts, and much more.
Find out more about Bonsai by registering for the free trial.
Mobirise is the most complete website builder on the market, being loaded with an amazing 2,500+ website templates that look awesome and tons of builder modules.
Use Mobirise to create high-converting websites, you don’t need any coding or designer skills.
Goodie is an affordable design to code web development service used mostly by designers that need a reliable web development partner, and by business owners that need 1-10 page websites, simple WordPress websites, email templates, and other things.
Get in touch with Goodie.
Astra will help you supercharge your Elementor website with 100 free and premium themes.
Make your website stand out of the crowd by choosing any of these themes.
MailMunch is the leading landing page builder platform that you can use to create high-converting and engaging landing pages and squeeze pages.
They included beautiful landing page templates and a drag-and-drop builder that works excellently.
Increase your website conversions by up to 400%.
Unlayer is the best email template builder on the market, being used by tons of people and companies.
Embed it on your website and let your visitors create gorgeous landing pages and emails. They need 0 coding and designer skills.
See how it works.
Schema Pro is the most popular and efficient WordPress plugin that it will help you add schema markups to your website. Click 1 button and all the markups will quickly be added to the selected pages.
Make your website rank higher in search engines with Schema Pro.
Rank Math is a free WordPress SEO plugin that will make your website rank higher in search engines.
After a basic configuration, Rank Math works autonomously. Forget about always tweaking your SEO plugin.
NextGen is the most used WordPress gallery plugin on the planet, having millions of happy users.
The best WordPress photography websites in the world use NextGen for displaying stunning galleries and for selling images.
Imagely provides you the best WordPress photography themes and plugins for building your portfolio.
One of the skills that in the near future we will all need, is the business automation.
With business automation we can create lots of free time.
To learn this skill, get Zapier Mastery course. It is the best in the industry, the teacher is a professional automation engineer.
Photocrati is having the very best Photography WordPress themes. They succeed in being the best by closely working together with professional photographers.
As you will see, all these themes are heavily optimized for displaying stunning galleries and sell images, for speed and high amounts of traffic, and for SEO.
KnowAll is the number 1 knowledge base theme for WordPress, being a complete package. You don’t need to install additional plugins or other things to have the best knowledge base.
Get more sales while keeping the same support staff.
It can easily be made with KnowAll.
Looking to create your own website and you don’t have any coding and designer skills?
8b is perfect for you, being the simplest website builder on the market, while being packed with cool features and options.
Create a professional website with 8b right now.
If you are looking to create a professional WordPress event website, use ShowThemes.
They are the leading provider of premium WordPress event themes. All these themes have a pixel-perfect design, are optimized for speed and SEO, and are super simple to fully customize.
On TeslaThemes you will find 67 premium WordPress themes. Each theme looks sharp, is fully responsive, it is SEO-friendly, and comes with premium support.
You can get all the 67 gorgeous themes for $99.
uKit is an online service that allows creating and maintaining your own website for only a couple of bucks per month. The entire process is conducted in a drag-and-drop editor — no programming skills are required. A perfect solution if you want to focus on the visual side of things rather than coding. SEO, promotion, statistics, custom domains and more are included. Try it now!
Marketables is a premium marketplace where creators can sell the products they create: landing pages, email templates, banners, and covers, and marketers can find awesome marketing materials for their projects.
Sign up and become a part of Marketables!
stepFORM is a fresh easy-to-handle service that doesn’t offer any bells and whistles but provides rich functionality for building forms, quizzes, and surveys. Benefit from the intuitive visual editor that makes the workflow seamless. For hardcore coders, the platform offers an HTML code widget and also lets them configure CSS properties. In case you get stuck, stepFORM provides free customer support. Try out the service today.
Whenever you need a beautiful logo right away, visit LogoAI and you will get it in seconds.
Write down your business name, add a slogan, and the powerful AI software will quickly show you hundreds of logo designs.
WordPressToWix.PRO is a trusted platform that deals with WordPress to Wix migration issues. The platform has won user recognition due to its reputability, professional client servicing, quality website transfer tools, reasonable rates and top notch result. What you need is to send a free quote and wait until the assigned manager gets in touch with you to specify the details and terms of the subsequent project transfer process.
actiTIME is time collection software that is streamlined for billing and invoicing purposes.
actiTIME allows time tracking for customer and project related tasks. After being collected the data can then be exported for invoice generation.
Sign-up for the free 30-day trial, no credit card required.
uSocial is an online service for creating Like/Share buttons for any website builder or CMS system. These buttons are perfect for a marketing buzz and driving more traffic to your site. It has many options and functional capabilities available to the user such as Social Locker, META Data Builder, The uSocial Debug tool (to clear cache of the website pages) and more.
Topper is a versatile WordPress theme that you can use for any topic-specific web project of yours. This is a responsive and Retina-ready web solution that’s suited for any media-related website. The download package includes literally everything that you need to start a feature-rich blog. The theme contains customizable layouts, unique widgets, pagination styles, and more. There are 14+ ready-to-go skins included in the theme. The theme also offers free and premium packages. In you do not need more functionality than the Theme Core includes, tehen Topper won’t cost you a thing. Every skin from the pack costs $5.
Unleash your inner web artist with the uCoz website builder. Tailor your website exactly as you want it to be — with minimum to none knowledge of programming required. This platform allows the creation of really amazing, professional-looking and deeply customized websites with very modest skills requirements. And even better — it gives you almost unlimited customization options unseen in any other website builder to date.
If you are a small or medium company, or a freelancer, looking for a reliable and simple to use invoicing software, InvoiceBerry is the right solution for you.
Use it to send fully customized invoices in 60 seconds or less, to track expenses and payments, to manage customers, and much more.
Sign-up for the free 30-day trial.
Among many ways of expanding your business, one of the simplest ones is to set up a calculator on your site. The uCalc builder is perfect even for those who have zero coding knowledge. Moreover, you can create subscription forms, polls, feedback forms and more in a snap. Your clients will definitely appreciate such a tool. Start right now to see it for yourself!
No matter what device or browser people choose to browse your site’s data, Helion WordPress theme guarantees that all pieces of your site’s data will look stunning in all web environments. This is a fully responsive web design featuring adaptive images. The theme will work well for a blog, online portfolio or even an eCommerce site. The all-inclusive set of layout styles and tools lets you bring your most creative ideas to life.
Professional website migration requires deliberate approach and expertise, especially when it comes to moving your website from Wix to WordPress. This is where experienced assistance of Wix2WP.Pro pros will come in handy. The service has successfully converted hundreds of Wis websites to WordPress, which is the best proof of its reputability. They take care of all the nuances and details of the transfer process, ensuring the best result.
Fotor is used by millions of marketers, designers, and developers, to create engaging picture and visual content.
It is loaded with thousands of pictures and elements. Build your own awesome pictures.
With the uLanding service, you can create attractive landing pages in one go and with zero coding skills. Get built-in conversion power and the ability to A/B test your pages, integrate the site with Google Analytics, MailChimp and other extra services, add social media to your site and it’s ready. Try it out for yourself and see how you like it!
RumbleTalk will add on your website a moderated chat for live Q&A and web events, being the most popular and simple solution on the market, in the same being packed with very cool features.
They offer a free forever plan, register on RumbleTalk website.
Whatever web design skills and objectives you have, you will be delighted to find out fresh and valuable information about the most popular web design platforms that enjoy user attention. The most informative reviews and comparisons are available on MMThomasBlog.com - the web-based source providing articles dedicated to website creation in general and website builders in particular. The website is regularly updated to keep its readers aware of the major industry news.
Don’t spend lots of time, money and effort on web development. Let the professionals get the job done for you. Using such ready-made web designs as Gutentype, you can put your hands on the extensive set of features that can boost your site’s performance and usability. Gutentype is based on the Gutenberg page builder and works flawlessly with all customization options of the latter.
Whatever reasons you have to switch from HTML to WordPress, you won’t go without professional assistance. This is especially true, if this is your first website transfer experience. Specialists from HTMLtoWordPress.PRO are always here to help you complete all the stages of the procedure with maximum attention to details and minimum hassle or time loss. Just fill out the online form to leave your online inquiry and wait until the support team gets in touch with you to specify the details and discuss the terms of the migration process for your individual project.
Shella is the best Shopify theme that you can use for your fashion theme. It has included over 99 predesigned pages and tons of fashion elements that will help you to fully customize your store.
Use Shella for your website and make your website visitors happy with a super design.
Have you ever wanted a WordPress theme that you can fully customize, but for real fully customize? Then Customify is the right theme for you.
This free WordPress theme is the most customizable theme ever created.
Play with it and you will be amaze of the deep level of customization.
Don’t forget, it is free.
Using the right tools every day means that you are super-efficient and you have the maximum level of productivity.
Working with remote teams? No problem, use the best remote collaboration tool and you are good to go.
Looking to easily create websites? Use Total Theme for WordPress, or the included website builders.
All these 40+ web tools and services will hugely help you, try them.
Your website has grown to the point where you know you need to separate pages into categories and subcategories. A mega menu is a perfect solution for a larger business to business (B2B) website. You can showcase the various areas without taking up too much real estate on your landing page.
In a recent survey, 94 percent of consumers said that if a website wasn't easy to navigate, they would leave that site and go to another. People have very limited time these days between work, raising a family and personal pursuits. Anything you can do to improve and speed up the experience on your website benefits your conversion rates.
Once you decide on a mega menu, knowing how to create it is the next step. Here are five different ways of designing an expandable menu for your website and a few examples of how other brands created theirs.
A mega menu is only useful if users can easily find the expanded menu. There are a couple of ways to activate your mega menu, including clicking on a tab at the top of the page or simply hovering over it. Keep in mind that users expect your navigation structure to be near the top of the page, so your mega menu activators should also appear near the top of the page.
One method is adding a navigation bar showing the main categories on your site. If anyone hovers or clicks on one of those buttons, the mega menu expands and appears.
DBS Interactive features a mega menu on their website. Users can choose from Capabilities, Clients or a view of their Portfolio. If you hover over Capabilities, a drop-down menu appears. Pause on the tab long enough and it takes you to the page with full information on the services they offer to business clients.
Don't try to get too cutesy with the wording of your categories. Have you ever visited a site with a theme, but the pages had such strange names that you didn't know what they were for? Instead, stick with basic wording such as "Shop" or "About Us."
If you're unsure what words to use, check out the searches people do while on your home page. What are the words they hunt for? Also, check out the wording on other popular sites. The words people are used to seeing in navigation bars on sites such as Walmart.com or Amazon.com are good choices for you as well because they're already familiar.
Think CTAs are only for the bottom of your page? Think again. Expandable menus are the perfect location for a CTA. Your customer has already taken one action, so asking them to take the next step makes perfect sense.
McCall Handling places a call to action so users can "Get More Info" right in their mega menu. Click on the category "Warehouse Solutions" and you'll see choices for subcategories such as overhead doors, dock levelers and vehicle restraints. You'll also see a bold CTA button calling the user to find out more about what they have to offer.
One of the great things about a mega menu is that you have a much larger space to work with than if you used only tabs on a navigation bar. As the menu expands across the screen, you now have an opportunity to add directional cues like arrows or category indicators such as icons.
Imagine an "About Us" category, for example, that drops down into an expanded menu and features an email with a letter icon, a phone number with a telephone icon, and a physical address as well as links to more information about your brand's history.
You can move a user through your site simply by giving them arrows as directional cues on where to head next. In a fast-paced world, this may make the difference between the buyer completing the journey on your site or bouncing away. Fellow business owners are just as busy as you are, so pay attention to the steps that get them from Point A to Point B the quickest and show them how to move there.
Designers sometimes make the mistake of creating for a larger screen and forget about the many people accessing the internet via mobile devices. The most recent stats show that 52.2 percent of all Internet traffic is mobile. If your site isn't optimized for mobile, you're missing out on about half of your potential traffic. However, you also must consider how a mega menu looks on smaller screen sizes and if your expanded menu accounts for variables such as the device being used.
Fortunately, creating a responsive site isn't hard. The mega menu may look different for mobile, but it should have text and buttons large enough for a human finger to press and navigate through. Test out all aspects of your menu for smartphones and see how it looks.
BuySwings.com is a website catering to organizations and businesses with playground equipment. They sell items such as seats and accessories. Their mobile site adapts perfectly for the user. Instead of showing the different categories in a nav bar, there is an option for "Categories" near the bottom of the screen on your mobile device. Click on the text and a page pops up with the categories of "Swing Seats," "Swing Set Hardware," "Accessories" and "Slides," or you have the option to shop by brand.
If your site has multiple categories that don't fit easily onto a single line, it may be time for an expanded menu. Only you can determine if a mega menu is the right choice for your website. Testing out different options with your target audience is a great first step to figuring out whether this option is best. Either way, you now have the tools and examples to create a mega menu that draws in users and keeps them coming back for more.
Adobe - it's the most used reader program at the planet for now, a lot of people doesn’t even know any of his options. That topic would help you to understand Acrobat DC a bit better, little interface and using guide. Check it out, and probably you would love to teach that program like a professional.
In an Adobe Acrobat interface, there are three views, and these are home, document, and tools. When we go further into details on document view, it can either be a single document interface or multiple document interface that is, view one document at a time or numerous views at a time respectively. Home is a displayed page before you open a PDF in Adobe Acrobat. The tool is where all the Acrobat tools are presented. The Document is the default view all the time when a document is opened in Adobe Acrobat.
Adobe pdf reader for windows 10 is available and can be downloaded for free from the Adobe official website. You can download it and install within a few minutes and start enjoying all that Adobe Acrobat has to offer. The following discussion shade more light on Acrobat DC interface.
As already said this is the page that is usually displayed when you open Adobe Acrobat and you have not opened any PDF file. It is an integral part of Adobe Acrobat in that it gives you quick access to recent files, frequently used tools, storage accounts, shared files, and to do tasks. Concerning the storage accounts, Adobe Acrobat has two accounts; these are the offline and online storage accounts where you can access your files. Other than your local computer, you can access your files from Adobe Cloud – these are files securely store using the link “Document Cloud” found on the left pane and online accounts such as Dropbox, Microsoft SharePoint, Google Drive, and OneDrive.
This is the view you can navigate through to discover all the tools available in Adobe Acrobat. All these tools are listed according to categories. Whenever you select a tool, that tool-specific commands will appear automatically on the document view only if the file is opened. In some instances, you can also be able to open some tools without necessarily opening the file. You should worry about whether to open or not open the document; if you choose a tool that requires the document to be open, you will be prompted to do so.
You have the freedom to either add or remove tools shortcut in the right pane. This is how to do it. Clicking the “Add” button will result in adding the shortcut in the right pane. An alternative way is by dragging the tool into the right pane. To remove the shortcut, next to “Open” just below the tool name, click the Down arrow then select “Remove shortcut”. There is also an alternative way to remove a shortcut, and this is done by a simple click on the cross button on that particular shortcut in the right pane.
As we have already highlighted, the document view is the default page whenever a PDF file is open. By default, when you open this page, you will see multiple tabbed interfaces for viewing numerous PDFs at a time. When you open multiple PDFs at a time, each will open as a tab but still on the same window of the application. You can switch from one tab to the other from the top whereby the name indicates the name of the file being opened in that particular tab. A previous and next buttons will always be displayed on the far right-hand-side for easy navigation through document tabs whenever the number or amount of documents are high such that they don’t fit the document view.
At the top of the work area, the toolbar and menu bar are displayed. For a stand-alone application, the work area comprises of three panes. Towards the left side is the navigation pane, on the middle is the document pane, and to the right is the tools or task pane. All these panes each have a specific important role it plays. The navigation pane located on the left is useful in providing smooth browsing through the PDF as well as perform other options on your PDF file. The function of document pane found in the middle is to display the PDFs. The toolbar located next to the top of the window plays a significant role in providing other controls you can use to work with your PDFs.
In the beginning, you may not be in a position to see various tools in the toolbar. To combat this, you can add some more tools to your toolbar for ease of access. To perform this, right-click on an empty space within the toolbar then select the tool that you want to be displayed in the toolbar.
In conclusion, we need to say that it's a small beginners guide, which takes five minutes from you. And even those tiny article bring a lot of helpful information to you, probably if you will check other guides by yourself - Acrobat DC will be used a lot by you. Thanks for reading and use only the best software.
When you are preparing a design project, presentation, UX prototype, pitch for a product, etc, sometimes you need a few shortcuts to get things done faster and focus on the logistic instead of the finesses. Before you are listed our best pics of websites that can help you get appropriate illustrations, absolutely free.
Streamline Illustrations gives you 50 illustrations for free, plus another 250 LGBT illustrations. You can choose between multicolor, duotone and monotone, and then download them for Illustrator, Sketch, SVG, PDF, PNG or Iconjar vector files. The illustrations themselves are cute, cartoon-like, and applicable to almost every topic.
The full pack includes 3000 customizable illustrations, and their price is only $199.
DrawKit gives you practical illustrations for your design, usable for startups and small businesses. They are under MIT license, which means that you can use them for commercial purposes. Acknowledged as No 1 Product of the Day by Product Hunt, DrawKit offers free categories, but also three different packages - Packs, Modular Kits and Animations, all for different prices. As Bukowski would say: Find what you love and let it... (p.s. this is not actually Bukowski, the internet just assigned it to him).
The sole name of this source makes you love it. Absurd Design is a weird, journalistic-comic type of drawings, black and white, available for your designs. They give you a total of eleven free designs, that you can use in commercial purposes, in PNG format. For the big players, they offer a monthly membership, that opens the gate for colored illustrations, SVG vectors, and all the drawings you can get.
Well, this is a whole different story. If you grew up loving Dr Who (like I did), or you come from a geeky background, you are going to flip to these designs! Bottts is a library, which gives you the elements to combine together for your perfectly designed robot illustration. You can mix the elements up using a Sketch App (they are basically a Sketch library themselves), design your robot's frame, antenna, colors and more. Look them up, they are adorable ?
Best kind of deal - you get free design, and in return, you have to link back to the source. This gives you a free resource and gives them visibility in return, so it builds a very respectful, symbiotic relationship between the designers and the illustrators. Ouch.pics is a project developed by Icons8, that aims to free vector illustrations for the user interface. They offer a clean, contemporary look to your designs. Alongside with stock photos, free icon packs, and free music, their desire is to build a design platform and change the way people create.
What are your favorite open-source platforms? Let us know in the comments below :)
Author: Nina Petrov, ninapetrov.com
Brand your business with amazing color combinations to ensure a positive reaction from your potential customers. Consider the fundamentals of color perceptions, which we will mention ahead, and get your colors on!
When you brand your business with pleasing color palettes, you make your target feel comfortable enough to do business with you! It starts from the moment your create your logo whether you decide to use color pantones or hex codes. A Logo Creator for example, gives you template options which you can work on if you don’t feel like starting from zero. Color your brand with your personality and your values!
Color schemes have a psychological impact you need to consider while you build a brand. This is why picking your colors is such an important task! You can create the perception you’re after in order to attract the specific market you want. People are very visual, so colors can impact them emotionally. To understand this better, let’s take a look at general meaning behind the most commonly used colors:
We have gathered the best color combinations for different business industries so you don’t have to break your head coming up with a harmonious mix. First, determine your brand’s personality by asking yourself:
This will help you decide which colors best represent your business personality and which will attract the kind of customers you want. Now let’s get to it by industry and get some color palette ideas that are on point!
Most tech businesses want to look innovative and bold, like they will be the next big thing. Because you are trying to appear innovative, don’t be afraid to step out of the typical blue or green. You can use other great colors like purple, yellow, orange, etc.
As you build your tech business, colors are an entirely personal decision. You should be informed on color psychology plus your brand's personality in order to make a more informed decision. Consider things like, is your business related to social media? Is it an app?
You trust healthcare businesses with your life and this is why their branding should evoke that feeling of security. Because these kinds of businesses have a huge responsibility with the community, their image should be professional, authoritative, and peaceful at the same time. Most healthcare businesses rely on mainly blue tones, but you can definitely get inspired by these colors and try something fresh!
Legal businesses should have a minimalist logo. Most legal businesses choose sober colors to appear professional and keep it basic. They usually decide to use only one or two colors.
Marketing brands usually want to appear as young, modern, and creative! They want to dazzle their clients while still keeping it professional. The challenge for these kinds of businesses is to have branding colors that are both cool while classic. I mean, they still need to be taken seriously. Among the industry, most leaders opt to use purples and they see their brands as feminine.
The real estate competition is fierce! Clients need a brand that they sense they can rely on. If your business is in real estate, just like in healthcare or legal businesses you want your colors to say: trust me. This is why most businesses go with a blue color. Remember you can use awesome color combinations to give your customers the whole message! Try these:
Inspired by a huge library of templates in combination with helpful information on color perceptions, you can design your logo easily using the best colors for it! The rest of your branding is a piece of cake once you have your logo and your branding colors (fonts are huge too by the way). If you decide to create your logo design with an online tool, look for one that allows you to input your exact hex codes for your brand colors.
So now you know! Start creating that unique experience for your customers with a totally fabulous color palette!
Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.
Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.
Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.
Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?
If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.
Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.
What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.
Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?
Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.
If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.
Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.
Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.
We recommend you spend a good amount of time understanding the intent of the user during the search process. Google has answers to searchers' questions already pre-ordered, so they're simply waiting for users to ask a question. The two primary ways searchers ask questions is through voice search and keyboard searches. We will tackle each one separately and provide tips to optimize for each method of search. Voice search is quickly rising in popularity and many websites have not made changes to their site to optimize for voice search. Optimizing your clients' websites for voice search will put you one or even two steps ahead of the competition. The most important thing to understand about voice search is that queries are conversational in nature. Voice searchers tend to search as they talk and ask questions as they would to a normal person. For example, if a searcher was looking for a cell phone repair company in Tampa, they might say something like "Find a cell phone repair company near me" or "Which cell phone repair companies are open right now?" Voice searchers are less likely to add a geographic modifier like keyboard searchers do. As a result, we recommend that you create an FAQ that answers common questions such as the ones above. We further recommend working answers into your blog posts and service pages where appropriate.
Optimizing for keyboard search requires that you understand which keywords bring users to your website. Jumping into Google Search Console or utilizing third-party tools such as ahrefs.com or SEMRush will provide you with the keyword research you need. If you have an AdWords account, you can also use Keyword Planner to find new keywords or simply use the keywords that are converting well in AdWords.
For most businesses, keyword research is fairly straightforward as users typically type in the service they're looking for coupled with the geographic location they live in. For example, if someone is searching for a home improvement company in Sacramento, they typically type in "Home improvement companies Sacramento" or "Sacramento home improvement company." Although it can be difficult to add these phrases to your marketing copy as they are quite awkward, keywords of this nature can be added to your site’s title tags. Once keyword research is completed, utilize these newfound keywords in your marketing copy and future blog posts.
As you are creating these new blog posts, please follow the tips below to maximize the potential rankings impact of each blog post. The most important thing to understand is that reader expectations have changed over the past five years. Readers used to be content with 500-word blog posts. That is no longer the case. Google rewards blog posts in excess of 2,000 words in length with page one rankings. The screenshot below shows the average number of words for content with page one rankings.
Long-form content outperforms shorter blog post for a myriad of reasons including the ability to add substantially more keywords and the ability to go into greater depth. A typical blog reader comes to your website looking for solutions to a problem they're facing in which your company specializes. If your blog post provides a detailed step-by-step solution to that problem, you will be rewarded with higher rankings and improve time on page. Google uses the amount of time a user spends reading a blog post as a quality indicator. Content that provides incredible levels of detail that users need to reference continually as they solve the problem garners the most time on page for obvious reasons. In the past, many agencies believed that their clients did not want to provide this level of content as they were giving away valuable information for free. Any lost business will pale in comparison to increasing website traffic and new customers. Many visitors to a blog will read one, two, or more of your blogs before deciding to do business with you. Because you spent time helping them with no expectation of return, you position yourself as a thought leader and someone who puts the customer first. Those that give the most tend to receive the most.
Google now utilizes machine learning to further aid in their quest to provide unmatched search results to their users. Machine learning helps Google sort through the incredible amount of data created on the web each day. It parses through that data to look for patterns that help provide high-quality search results. Follow the three tips below to help Google's RankBrain understand that your website provides valuable information for searchers.
Following the tips above will help you create a more consistent approach for your SEO clients and eliminate the strategic lurching that can often occur when new algorithm updates drop. The tips above will act as true north for your clients' SEO efforts. The next time an algorithm update drops, view it as a refinement of past updates centered around an effort to create better search results rather than a seemingly incongruent update that seems random in nature.
Thank you for taking the time to read this post; we hope that you will apply what you read here now and in the future.
There are many elements which go towards creating a successful dating app design, but the most basic – and crucial – of all are the content and the color. What will your customer discover when they navigate to your app, but even more importantly, what will draw them there in the first place. There is no point running an app which is lacking in compelling content for potential daters to engage with, but if they aren't inspired to check out your app in the first place, even the best content in the world will remain undiscovered. Which is where color comes into the equation. This primary consideration, the tones and hues you choose for your web pages, is all-important. Here are the four best tips regarding your app's color scheme.
Colors instigate an instant reaction. Take one of the top English football clubs, Liverpool. They once played in red shirts and white shorts. Then one of their managers decided an all-red kit would make his players look even more intimidating. Why? Because red is traditionally associated with danger, whether that's warning lights or labels on bottles containing hazardous substances. But how does that relate to a dating site apps?
Red is naturally associated with fire and heat. These are also terms which are readily applied to passion. Passion is never described as a cold emotion (cold colors being the aquatic tones of greens and blues.) It is hot. It's also no coincidence that red is the color of blood, symbolizing the life force which drives us all.
Red, and its more temperate, toned-down shade, pink, are the colors which should be first in your palette as you design your app. However, there's so much more to constructing a memorable dating app than just introducing a lot of red. Too much of any one color can prove to be overpowering.
As well as thinking of your basic color components, the next key consideration is how to balance these throughout your web pages. This is where your app's functionality comes into the equation. The purpose of your dating app is to draw in single clients who have been attracted to the overall look of your app (color, font, basic layout, the message you're presenting). Remember, people browsing the web, whether they're seeking dates or anything else, are fickle. If a design doesn't catch their eye within seconds, they'll swiftly move on, never to return.
There are many aspects which you can harness to establish your theme. The aforementioned hot colors may be associated with passion, but how you use color is equally important. Many dating apps (for example, TenderMeets) tone this down, focusing on presenting a clean, white interface, perhaps only introducing the occasional ‘hot' color to attract the eye. You might go with something completely different, like a subtle use of yellow or orange. Like art itself, there are infinite possibilities. The main rule is to remain consistent.
Once you choose your theme, don't ever deviate from this. Never mish-mash different elements – the theme and color schemes must be consistent. Using different colors so customers appreciate which words can be clicked on to jump to different parts of your site (hyperlinks) is a basic web design consideration. In the previously mentioned example, the app uses a contrast of pink for the links. The beauty of web design is you can make changes and tweaks to your colors at any time, but it would be better to start on a firm footing.
The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.
Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.
It's true anyway!
Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.
The 5 ingredients to make viral content
1) The social value: Share what motivates your audience
Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.
It's not just the titles that will help your content become viral, the content itself has a say.
Let's take an example.
You sell organic products and you would like to be a little more visible on the Internet?
For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.
3) Emotion: Caring is sharing
This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.
Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.
It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.
4) The public: Become your own PR representative
People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.
But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.
Have you ever seen how many people use a Mac in a Starbucks?
There are many!
For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.
The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.
How can this apply on your social networks?
On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!
Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?
5) The practical value: produce useful content for others!
Why would someone want to share your content if it does not add value?
This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.
How to do on social media?
Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.
Hopefully the 5 tips above can help you to produce viral content.
So, you have decided to design your own website for your business but how do you get started? The colour of your website is just as important as other aspects such as the images used and the content that is written – but how do you get it right the first time?
In this article, we are going to give you some tips to help you get your website design right the first time. Keep reading if you’d like to find out more.
Colour is very important when it comes to designing your website and so it is something which you will need to consider in great detail before you get started. If you already have your logo designed, then you should match your website colour scheme to this. Otherwise, you have a blank canvas and can choose any colour that you think might work. We suggest that you stick to one or two main colours to avoid confusing things.
If you want people to stay on your site once it loads, you need to make sure that you are nailing the layout the first time. This online casino is a prime example of a site that has a good layout that is clear and attractive to look at. Your layout should complement your colour scheme and it should make the whole experience more enjoyable for the visitor.
When anyone visits your website, they will need to be able to get around. Your main menu is the base, it is where all of the main pages go, and it is how your visitors will navigate. You need to make sure that the main menu is clear and that it is easy to find. Try to choose colours that will stand out against the background so that your visitors are directed to the main menu right away. This site is a great example of a site that has a good main menu.
Finally, we think that you should make sure that you are filling the space on your site well without overcrowding it. You want to show that a lot of time and effort has gone into creating your website and choosing the colour scheme, so you want to make sure that there is plenty of content on there. Try to fill the space but don’t go overboard. Give your visitors room to breathe and they’ll be more likely to stick around.
You never know how many times someone is going to visit your website, so you need to make sure that you are getting things right before you even go live. Try to choose the colour scheme to suit your business and don’t overcrowd things with too many colours. You should also keep the design clear and easy to follow if you want to keep people on the site. Follow our advice and you should be able to get your web design perfect.
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