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This is the topic we are all interested in, but somehow can't know enough about it. What awoke our curiosity is how pop artists used Mona Lisa to create all these series of colorful pieces, yet that is not considered plagiarism. Up to which point can we use someone else's work as a reference for our own art piece and not be plagiators?
Appropriation means borrowing, recycling, copying a piece of work to use it for a new creation. Appropriation as such has been a part of the tradition in visual art, although it is now considered a post-modern movement, in which artists used historically known artworks to create their own image. Appropriation artists are different from plagiators, meaning that their original intention is for the viewers to recognize the original image (such as Mona Lisa or WWII poster), and the work is centered on this clash of pop and history.
One of the most eccentric artists of appropriation is certainly Marcel Duchamp. His Mona Lisa with mustache left a curious audience, as well as the variety of Mona Lisa's known in the work of Paul Giovanopoulos. Although, Marcel is more known for his scandalous "Fountain" - an art piece - a urinal which made it to the list of significant landmarks in 20th-century conceptual art.
Pablo Picasso is also an artist of appropriation, but just as he borrowed and changed other artists work ("Las Meninas" by Diego Velazquez), he had his own artwork appropriated ("Lady Alabama" by Robert Colescott is originally Picasso's "Les Demoiselles d'Avignon"). Thus, Picasso's famous quote appeared "Good artists borrow, great artists steal".
Unlike the above-mentioned artists, the icon of pop art, Andy Warhol, faced a series of lawsuits for his work. He is famous for silk-screening technique, using photographs made by some famous photographers. The reason he was confronting these accusations was that his paintings and the original photographs were competing for products on the market of art buyers.
When letting someone's work strongly influence your own, it is recommended that you seek permission from the artist whose work you want to change. If your artwork is inspired by another, it is a good practice to give references and show gratefulness and respect to the artist. Although, the 20th century started a question which is still alive and makes us wonder - what is and what isn't art.
Some might say that taking two images and stitching them together or adding text into an existing image is not original artwork. One thing we know for sure is that using objects that are common (urinals, food cans) and misplacing them to create a new context is challenging the question of whether it is art, but so far it hasn't been called theft.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
When it would come to decorating your home or office, it would be quite natural that you would like to add something unique and different. In that case, you could think about going for Southwestern rugs. This is because if you enjoy entertaining guests, you would very well understand the importance of making a good first and lasting impression. Hence, there would be no way that you would be able to keep anything unnecessary or unpleasant in your office or home.
It would be for this reason that the experts recommend to go with Southwestern rugs. Being a completely different and distinct style, it would definitely help in livening up your space and adding more personality to it. The most important thing to consider when decorating in the Southwestern style is to make sure you have the color palette. Southwestern rugs are all about their colors.
Color would also be something which would need to be kept in mind when choosing southwestern area rugs. This decision would depend on the other color elements which have been used throughout the room. To help you out further, you could take a look at the color of your furniture or the walls. The most important colors to consider are:
Native American art is littered with bright turquoise colors. You’ll recognize Navajo jewelry by it’s excessive use of bright turquoise colors. If you’re looking for a bright rug then you’ll do well with turquoise accents in your design.
Southwestern style is largely influenced by the natural landscape of the American Southwest. The rolling hills and sprawling deserts lead to Southwestern rugs having a lot of browns, dark reds, and copper or rust. These are all colors that can be found in the desert sands, dust or the clay dug up for pottery in the Southwest.
Forest Greens and Sky Blues
Similar to the way Southwestern rugs contain many earth tones motivated by the surrounding landscapes, you will also find hints of bright green from the occasional bit of lush vegetation in the Southwest. And also, bright, sky blues that symbolize the great, open skies of the American Southwest.
Bright Oranges and Reds
Although not as commonly used as turquoise, Southwestern style is all about bright, vibrant colors. You’ll find many rug designs that will feature highly saturated oranges or reds as their accent color. Southwestern style is full of color and life and is the reason that southwestern rugs are almost always the accent piece in a home and not a supporting or subtle piece of furniture.
When you’re in the market for Southwestern rugs, you need to find the right company. You have to be careful because many companies will say that they sell authentic Southwestern rugs, but will actually sell cheap knock-offs. There are a few online retailers that will work, but our favorite shop for southwestern rugs has to be Southwestern Rugs Depot. They have a great selection of beautiful, authentic designs.
If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.
However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?
Why Simple Colours Are So Popular
What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.
It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.
What Are the Best Examples of Simple Colour Design?
But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.
Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.
Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.
Designs for your own fairy tale
The happiest day of our lives should be done just right. After all, it is full of moments you will remember forever - arriving to the room full of people you love, first dance, and saying that big yes.
Weddings haven't only been every girl's dream; they are also an endless source of inspiration for many designers worldwide. The mission of wedding designers is to take care of every single detail to make your day super special, details such as bridal veils.
Veils are traditional part of bride's outfit, symbolizing virginity and purity. The veil was also a part of superstition that it is bad luck for the groom to see the bride before marriage. This relates in particular to the arranged marriages, and the veil was protecting bride's face from her future husband. In the ritual of wedding, sometimes the groom removes the veil from the bride's face, which states that he is ready to "consume" the marriage.
Ancient civilizations such as Greeks and Romans, believed that wearing a veil is protecting the virgin from evil spirits. Color white in the tradition of weddings stands for safety and something clean and untouched. As it opposes to black, it also has the role of protection and it stands for a clean start and successful beginning. Every color has its role in our traditions and rituals, just like something blue is there to bring us purity, love and fidelity.
There are different types of veils, various styles, length and designs. There are no rules if you should or shouldn't wear a veil, but if you choose to add these lovely symbols to your perfect ceremony, traditional veils would usually be blushers - the top layer of a two-layered veil - over your face while walking down the aisle.
To explore more different types of veils, take a look at DHgate online shop. They present a great variety of brands and designers, where every girl can find the perfect while detail for her fairy tale day. And don't forget, the groom is not allowed to see it before the wedding, its bad luck!
Designs can enrich our lives in many ways. They can be useful, practical, interactive or beautiful. Smart designs are those that are giving us the best of these four worlds.
Signomatic is a UK based company specialized in sign design and production. They combine dulce cum utili in a very contemporary and creative way - they create what everyone needs, while delivering a very enjoyable interactive experience.
Whether you need a roll-up banner, door sign or a name tag, you will most certainly find that their Design Page has the dreamy kind of interface where you can easily turn your vision into reality.
They really have thought of everything - their website gives you an incredible amount of options for a full experience and your absolute satisfaction. Starting from choice of materials (wood, plastic, aluminium), though custom size and shape of your sign, and various possibilities when it comes to fonts and colors, Signomatic team convinced us that a happy customer is their number one goal.
Whether you are already a design entrepreneur, or you are just starting off your career, signs with your brand will certainly boost your credibility and make you look trustworthy and professional. There is as much to a good exposure and presentation, as there is in a good handshake with a new client. Also, by investing in your own custom made signs for your office and your name tags, you are showing that you care about details, which is of huge importance in this line of work.
Custom made name badges - you know you want one. With over 3,5 thousand customer reviews, Signomatic five star rate proves their expertise in printing or engraving everything you can possibly think of. Their large library of sign examples helps you boost your creativity and upgrade your idea. Your signs should stand for your brand and be designed with the right style, elegance and trust.
On top of delivering great quality, Signomatic also cares for the environment, by offering you eco options for your sign design. Are you ready to level up your business with a sign? Why not start now? Explore Signomatic website to discover what speaks to your brand best.
Graphic designers spend an inordinate amount of time thinking about the meaning of things. They ponder why and how this info can be used to help others in a visual manner. Indeed, the art is involved in the graphic design but not in the way most people think. They say the art tries to reveal the world of an artist, but the graphic design tries to help others.
So, here is the list of trends in in the design for the next year. You might ask how we have worked it out. The PaperCheap team did a lot of research, compared and evaluated different international companies’ logo, images, websites, animations that took over the world and sparked an interest across the whole planet.
There are more than just seven graphic design trends for 2019. But these are the main ones to look out for.
The first major design trend we are going to see in 2019 is a creative typography. It is the use of text and fonts in different compositions. It became a key trend a few years ago but we are definitely going to see more leaps and bounds in the next year. There will be more dripping text, serif typefaces that have things missing out of it.
Nowadays everything bigger and bolder is better. So, designers are going to use artistic effects and bold type for the headlines of their designs. Typography is all about the text that stands out and captures attention. It can be combined almost with every design technique you can think of or by itself and still stand out.
If you think about the last few years, I can almost guarantee that the word minimalism is popping into your mind somewhere along the line. But double exposure is the exact opposite.
There is a continuing trend of it. We will continue seeing a rise in the use of double exposure more and more in 2019. Designers are not only experimenting with its effects for fun artwork. It is used in advertising and other areas of design as well. There are a lot of step-by-step guides to make you a double exposure photo or poster in Adobe Photoshop. So, try it out and be in trend.
With cryptocurrencies and their blockchain exploding in 2018 we have seen a massive trend come about 80% of all cryptocurrency websites featured the particle background. Particle animation is a great alternative to the standard hero sections on a web page. This kind of elegant cosmos-inspired theme works fine in combination with solid color illustration and vector drawings, as well as with photos. The great thing is that animation varies. You can create a bunch of dots that move chaotically or a constellation where you can connect circles with thin lines.
We are sure you heard of the bright and colorful hues of the 80s and the 90s. Well, it is gaining popularity once again. As we move away from ultra-flat design, you can expect to see more geometric patterns inspired by the era of our parents. The 60s rounded serif fonts never go out of style too. There are and there will be a lot of big chunky rounded serif in graphic design. It is definitely one of those things that has a retro feel but also in a way it feels new.
Pantone 18-3838 ultraviolet is the color of the future year. It is used to convey meaningful, empowering and inspiring messages to people. Also, the use of watercolors is more prominent. Watercolor adds a level of hand-done painterly, emotionally an evocative way to create images that really offset the kind of type and stripe. Watercolor creates a very fluid juxtaposition between the type and the design elements and the illustration.
In the graphics world, everything moves towards motion and away from the static design. Cinema graphics is an image with parts of the image that are video. It can be a fresh coffee and steam coming up off it or clouds that are moving around the top of the mountain. It definitely adds a cool element to the website. Whether it is through your blog post or a page background, it will definitely be in style for 2019.
Everything old is new again. The vintage ultra-detailed graphics is a combination of many hand-drawn fonts, curvilinear elements, and block-printed compositions. This trend has been out there for quite some time but it certainly is not going away.
In the recent past, the internet has taken over every sector of the world’s economy. Thanks to the power of the internet, today, it’s easier to serve a client regardless of his or her geographic location. As a result, many businesses have witnessed a rise in sales. Surprisingly, even the newbies can now have a share of the pie in the already flooded market. The website is one of the few internet tools, and that has seen many businesses continue to thrive.
However, the idea is not to have just a website. It’s about creating a website that can win you a high return. For sites, especially the business related, conversion is always the first thing to consider. You should ask yourself, how active is the website when it comes to converting your traffic into customers? If your traffic doesn’t match the conversions, then something is wrong with your site. Many factors may contribute to the problem. However, web design has a powerful impact on your buyers and choices.
Without further ado, here are the top 10 ways you can improve website design.
The first and the most important thing to consider is the plan. Unless you’re a magician, you can never design a site blindly, and earn rewards. Today, there are many designs in the market to borrow. However, each model is suitable for a specific client base. When planning the model, you should put yourself in the customer’s shoes to derive a site that meets their demand.
While in your customer’s shoes, recreate the journey from the first time they bump into your website to when they become your customers. After understanding the tour, you will be able to come up with pages that your clients will view along. With such a plan, you will be in a position to design short pages, and with all the information that keeps the visitor glued to your website. The idea is a long-term project to winning customers. You should understand that not everyone has the time to go through all the crap only to locate some little info.
The color theme is also one of the critical things that you should have at the back of your mind before putting the design into work. Color has the power to relay the message. After all, it’s the first thing that catches your visitors attention. Therefore, you should take your time to come up with a color theme that will win the hearts of your target audience.
At times, it’s usually difficult to pick a suitable color based on the many colors out there. That’s why you should first research your target audience to come up with a design that meets their taste. For example, if you’re targeting the men, try working with black, blue and green. For the ladies, bright colors such as purple, pink, and green go well. Also, the color theme should somewhat blend with your brand. Don’t confuse your visitors. Let them feel that the website and the brand are the same things.
Whether you own a business site or an individual site, winning the trust of your visitor is vital. The choice of photos you upload on the website plays a crucial role when it comes to changing the customer’s perspective about you. Today, you can acquire images online and which match your site. The images can at times grab the people’s attention. But, it’s advisable to avoid such pictures for the sake of converting your visitor into customers. Successful entrepreneurs always insist that your website is an advertising tool. Like any other advert, use of real images on sites is essential. It’s advisable to use the pictures of your employees, for example, or those of famous people. Your visitors can easily relate with people they know and hence developing some trust in your business. Such images make your site look legit to the visitors as compared to one stuffed with unfamiliar photos. Also, you can have pictures of people in the background of landing pages. A recent study revealed that this technique boosts the conversions.
Professional web designers always insist that one should prioritize scrolling over clicking when it comes to designing a website. However, most of the sites have their bulk info compressed into sliders or accordions and hence the many clicks. Not long ago, a study revealed that visitors like scrolling over clicking. The fact that the clicks require the sites to reload makes it unbearable, especially for the users with poor network coverage.
For example, not long ago, Crazy Egg converted their many pages into a 20-times longer page. As a result, their conversions went up by 30 percent which is a good figure. Therefore, it’s high time you reconsidered your page layout to improve efficiency. With a single page, the high chances are that your visitors will view every part of the document. While for the many pages, the chances are that the user will get bored of clicking while on the third page.
As stated earlier, there are many website designs in the market today. Some are complex while others are easy to comprehend. When designing a website, you should know that not all users are computer literates. Therefore, you should keep the site simple and straightforward. Don’t choose those complex themes and designs that are hard to understand.
Remember, the aim of the website isn’t to showcase your designing prowess but to win the hearts of potential customers. For example, you can try working with the single-column designs. They make the site look clear and easy to read through. Also, the users enjoy layouts that they can easily relate. Therefore, you must ensure that the design is standard. However, you can play along with the colors and themes to make the site stand out in the crowd.
Many are times you go browsing a website, and it takes longer to open. What strikes you first is that you’re low on data or the Wi-Fi connection has gone down. However, after trying a different site, you notice that it’s the site that has a problem. Speed is one of the most important things that you should have in mind before introducing the website to the world.
Various studies have shown that the speed has a significant impact on the user’s satisfaction, as well as, conversion rate and which is crucial. The truth is, when the site is slow, users will not be willing to stick around for long. Also, search engines consider your site’s speed when it comes to the rankings. Therefore, it’s advisable to seek the professional website design services to come up with a strategy that makes your site as first as possible.
Currently, the business sector, for example, has continued to grow with new entrepreneurs emerging often. The trend has increased the competition even in the online platforms. Today, with the many businesses offering similar products, it’s usually a challenge to win recognition. Therefore, when designing a website, you should come up with a site that can be found easily.
For example, the site’s name should match that of your brand. The matching is helpful, especially to those new customers. That’s is, they can get to access your site by searching your brand name on the search engines. Search engine optimization is also a strategy that you should highly consider when it comes getting your website found. SEO considers the search terms that your potential customers are likely to search.
With the terms in mind, you should come up with content that matches the needs of your visitors. Luckily, you can utilize the many forms of content available to come up with a proper SEO. However, be sure to research on what your target audience is searching. The research helps in coming up with keywords that will translate into higher conversions.
The advancements in tech have played a significant role when it comes to improving the lives of individuals across the globe. Now and then, new improvements make their way into the already filled market. For example, a smartphone is one of the gadgets that you can never ignore. It holds the key to the future. Accessing the internet is one of the few ways the smartphones have come to the rescue of both the entrepreneurs and the customers. Today, with a smartphone and a connection to the internet, you can order some goods from any geographic location. Various studies have revealed that about 80 percent of internet users use a smartphone. Also, another study states that smartphone owners get to spend most of their day scrolling through their phones. With such a promising figure in mind, you should consider trapping the opportunities offered by the smartphones. Come up with a site that favors almost every smartphone in the market.
According to Google, about 61 percent of users are unlikely to return to a site that they had trouble accessing earlier. Therefore, you should ensure that your site is the first place they sought after and that means making it simple for all the phones to load. You need to ask yourself why the visitors are using their smartphone to access your site and what things they are seeking. From the finding, it can be easier to implement a design that allows them to do things efficiently.
As many web developers will tell you, your website is like your house. That is, whenever visitors come, they wait for you to give them directions on which room they can enter. Therefore, to improve your website’s effectiveness, you must guide your visitors from the first page to the last. Make sure they come across every information that is necessary. You should understand that your visitors don’t know what to do next when they land on your first page. Therefore, directions are a must. There are many ways to direct your audience. However, call-to-action buttons are one of the few successful ways to indicate the next step that the user should take.
The buttons are successful in that they can guide the users based on what they require in specific and not generalizing. Besides, you can incorporate call-to-action buttons that provide your audience with educative materials or solve their pain points. Such buttons portray your company as resourceful, and the audience will be willing to return for more info or your services in specific.
When it comes to experiencing the real power of the internet, follow buttons are among the vital things to give a priority. They are the key to enriching your internet presence. If your website doesn’t have the buttons to your social media platforms, then you’re missing a lot when it comes to improving the traffic. You should introduce the buttons. The buttons ensure that your visitors follow you on the social media pages. From the pages, it’s easy for the visitor to track your activities as compared to the website.
Also, remember to include the social sharing buttons in your website and the content. As many successful entrepreneurs would tell you, you build a business empire from your existing contacts. When it comes to the sites, your contacts are the random visitors. Therefore, you should provide them with the share buttons for every content you publish on the web. In return, they might share the links with friends, and hence the traffic is generated magically. The fantastic thing about these two strategies is that they are long-term projects. That’s, once the buttons are shared, they will remain there and still generate traffic as long as the internet exists. Therefore, don’t hesitate to make the right move.
Today, and with the competitive business sector, coming up with a website is vital. A site is a key to more and more clients. However, designing a website can be hectic, especially for those individuals who have little knowledge about the computing and internet world. In this article, there are top ten ways you can make a useful website. Read the tips carefully and enhance each one of them. It is also advisable to seek the help of qualified website designers. Almost all of them have a broad experience and can assist you in coming up with a successful site.
What is your favorite color? We all have certain colors we like better than others. Today we'll go though the list of eight beautiful colors, which were so popular that they made it into names, and they are still used around the world.
Name Pink is standing for "a healthy person", inspired by this enthusiastic, cheerful color. Clearly, the singer Pink had something to do with the trend of this name in 2002. It might have not been that much popular since, but it still remains one of the most beautiful unique names.
Gray is sometimes shot for Graham, but it sound super elegant as a middle or last name. There is something sophisticated in gray colors, simple and decisive. Gray would be the head of the company with that name.
Violet is a very popular name today. It gained it's popularity from "Charlie and the Chocolate Factory" book and movies, where we were introduced to Violet Beauregard, who loved to chew gums. Purple color stands for nobility and ambition, yet violet somehow has a touch of innocence and purity in the spectrum.
Rose has been shown to be a timeless name, it is good choice for first and middle name at all eras. When we think of this name, some might think of the "Titanic", but what the color itself is presenting within this name is someone to be admired and someone who is a happy and honest person.
Aurelia and similar versions of this name come from a Latin word actually. The meaning of this word is "golden". Golden color, being close to yellow and brown, is what we associate with magical, illuminating and wise.
Ruby is a powerful and hot name. It comes from ruby red color, which is strong, independent, exciting and dangerous. This color is what suits a passionate, motivating leader, a person who is bold and goes for challenges.
The origin of this name is Greek, and it comes from the color black. A person that this color and name would suit is someone mystical, gentle, authoritative and prestigious. If your parents gave you this name, they must have had high expectations :)
Not many people have this name as their surname, although it works great for a "Friends" character, Rachel Green. Still, this remains an interesting middle name and it's very nature friendly, energetic and optimistic. Personally, one of my favorites from this list.
What do you think of our choice? Do you have your personal favorites? You can tell us in the comment section bellow.
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
From the advent of the 21st century, technology has been integrated into our lives. Even more so with the invention of the smartphones. Our smartphones have become an essential part of our lives. These days, they are like an extension to our hand. So, for the fashionistas, the phones should also match their style statement. Here we present some really cool and easy DIY techniques using which you can create astoundingly distinctive covers for your mobile phones.
If you like handmade accessories then this technique is definitely for you. You can easily make an embroidered handmade phone case for your smartphone by just following these simple steps;
Use a perforated phone case and print out a design template on it.
You can create any woven pattern you want either cross stitch or back stitch.
For cross-stitch, you can use the perforated pattern of the case to easily sew the cross stitch pattern onto the phone case.
In order, to make back stitch pattern consider 3 holes on the plastic phone cover i.e. 1, 2 &3. Now insert the needle from inwards and take it out at 1. Secondly, insert the needle at 2 and take it out at 3. Now, again Insert at 1 but this time pull it out at 3. Repeat this pattern creating equal stitches until the pattern is completed over the whole phone cover.
This one is another great technique of decorating your old phone case into a completely new and unique piece of art. All you need to do is follow these simple steps;
First of all, take the fabric and place it on a flat surface.
Secondly, take the transparent phone case and brush the decoupage glue all over its outside surface of the phone case & remember to cover its sides too.
Now place the phone case onto the fabric and cover it with the fabric neatly by curving it around the edges.
Wrap the fabric all around the phone case, pinching it until it sticks onto to the case properly. Apply more decoupage if needed.
Let it dry for several hours and after that trim off the excessive cloth using scissors.
At last, use the crafting knife to cut the holes for charger, lens, and buttons on the newly made phone case.
This one is an extremely easy yet chic piece of art for your smartphone.
Apply glue onto the back of the transparent phone case.
Place the broach or any other jewelry piece at the left-sided corner near the bottom of the case.
Now add other pearls and beads onto the case in such a way that the whole case covered.
Let it dry completely for 5-6 hours.
Voila! Your stunning pearl case is ready to use.
We hope that you will be able to create some unique phone cases using these easy DIY techniques. Since you’re going to have a dandy phone now, be sure to install a phone tracker on your cell phone to keep evil hands off of it.
Understanding the power of color in branding can be extremely beneficial to those devising marketing strategies for businesses both small and large. Color is primarily associated with aesthetics, and this on its own is already an important factor in branding. However, color impacts much more than cosmetics. It can also help brands establish their message, improve brand recognition, and even drive website conversions. In this post, we’ll focus on branding and go through some telling facts and figures related to the impact of color, its relevance regarding brand message and brand recognition.
Color matters and research focusing on its impact has unveiled that it actually matters quite a bit. Information compiled by Design Advisor highlights that a potential customer takes, on average, 90 seconds to assess a product; in that short time, color is said to account for between 62 and 90% of the decision to purchase or not.
In terms of specific products, the set of options available for purchase can heavily affect sales, as two-thirds of customers will not buy an appliance if it isn’t available in their preferred color. These figures give us an introductory picture of what’s at stake. Let’s move on to specific cases and explore different ways of using color.
Color and meaning
Color works as a metaphor and carries symbolic connotations. Think of all the times you’ve gone through color motifs in literature class or heard praise of a particular way in which a movie director constructed a color palette in their film.
Having said that, it’s worth noting that context matters. Different cultures think of certain colors in different ways, and individual memories and emotions also factor into interpretations. However, color psychology helps us understand the common ways in which color is interpreted and associated, as well as the type of feelings it can convey to the observer.
For instance, green is typically associated with nature and connotes feelings of growth and harmony. Notably, it is used by businesses that wish to establish an eco-friendly or ethical approach, and many food companies use it to help associate their product with healthy foods.
Black connotes elegance and authority, which is why brands such as Jaguar, Mont Blanc, and Yves Saint Laurent utilize it in their logos and general design strategies. Another common choice for businesses wishing to convey a sense of elegance and polish is white. White is more approachable, yet still associated with perfection, which helps brands such as Apple set themselves apart without alienating market segments.
It’s good to keep in mind that although differences in preference between genders are not stark, men tend to prefer bolder colors and shades, while women tend to prefer soft colors and tints. Still, sky blue and green are most liked by both women and men, which makes them good options for unisex brands, in the markets where this makes sense.
Brand recognition and storytelling
Up until now, we discussed color and its meaning, with examples drawn mainly from logo designs. However, there is much more to it than this. As mentioned earlier, color accounts for up to 80% of a business’s brand recognition.
Brands rely on specific colors to establish their identity and ensure quick recognition by potential customers. For example, Facebook is blue, Netflix is red, and McDonald’s plays with a combination of red and yellow. The repeated use of certain colors in a strategic way establishes a connection between the color and a brand. Think of it this way: wouldn’t Facebook’s page look odd if its interface was a different color?
Many up and coming brands are testing impact and recognition factors by alternating the color they use in their ads and choosing the most effective one. Research indicates that the effectiveness of color in branding depends on how appropriate it is for the product being sold; in other words, whether the color used in the branding thematically “fits” the brand. Thus, it is key to think of a brand’s story and overall message, before choosing a color scheme to represent it. Heinz, for example, decided to change their scheme from red to green and experienced the largest sales increase in their history.
When utilized correctly, colors can be a powerful profit driving tool. Consumers are more likely to choose an easily recognizable brand, which means that increasing and improving a business’s presence through strategies mentioned above can lead to gaining loyal customers.
In an increasingly competitive environment, businesses ranging from small corner shops to huge multinational corporations would be wise to dig deep into their chest of branding tools and use everything to their advantage. Color can act as one such successful tool for brands attempting to set themselves apart, increase the intensity of their brand message, or simply wishing to establish themselves as a recognized brand. Smart use of color is the way to go.