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Designing Your Very Own Colour Stickers: Things To Keep In Mind


Sickers

Image Credit: StickerGiant Via Flickr

 

Stickers are fun and effective – that’s why we see them everywhere. A well-designed sticker can easily convey important information through the text, imaging, styles and colours.

Designing your very own colour stickers is easy if you are sure of what you’re going for and you know what you want the finished product to look like. It’s not necessary to be a pro designer for this, but if you have some basic working knowledge of any mainstream design tool/software, it helps.

Here are important things to keep in mind before and while you design your colour stickers.

 

Personal Or Professional?

This is the very first thing to consider. Many designers get it wrong at times, and that can seriously impact the final quality of the design. If you’re an amateur designer, we recommend understanding the common mistakes designers make and how to avoid them.

Ask yourself what you’re designing the sticker for. Is it for your own personal use or is it going to be used professionally?

If it’s for personal use, you should make sure that it carries your personal brand with it, even if it’s something as casual as a laptop decal. Most such stickers are used for personalization, and that’s why it’s vital to make them look personal – stock designs won’t cut it.

If it’s for professional use, understand the message perfectly well before actually starting the work. Two aspects are the most important in this context – branding and message.

 

What’s The Message?

When you’re sure about what message you want your stickers to convey, it becomes much easier to pass it on in the design. There are no lines set in stone here – it’ll all depend on your creative ways. Just be certain of what it is that you’re trying to say and the whole process will become smoother for you.

 

What Colours Do You Want To Go With?

Understand the colour scheme before you start the design. Many designers wait until the design is actually ready to decide on their colours. If that strategy works for you, well and fine. If not, be sure about all the colours well in advance.

Professional colour stickers don’t have much wiggle room here as the colour scheme is dominated by the branding guidelines. So, the job of choosing colours becomes that much easier.

There’s another angle to this discussion – the sticker material. It’s important to know how the sticker will eventually be printed and what the technical limitations of the process are. Designing a small sticker with dozens of colours makes little sense. In the same way, using complex colour gradients that will not come out as you intend them to in the final product is counterproductive.

 

The Resolution And The Complexity

It’s easy to understand why complex designs require higher resolutions. Most designing software out there will let you output the design in 300dpi, a common benchmark used by printing companies. Sticker It Die Cut Stickers, for example, require your design to be either in a 300dpi bitmap format or a CMYK coded vector format. These requirements are more or less similar across the board in the industry.

A good design program like Illustrator will let you resample lower resolution designs into a higher resolution output while also letting you adjust pixels and colours as you need. This is, however, best treated as your last option. It’s always easier, less time consuming to start out your designing process with a higher resolution in mind.

Do consider the physical size of the sticker while you deal with its resolution. The same resolution cannot be used in different sizes as the size and resolution are inversely proportional.

 

Understand The Costs

While it’s not your job as the designer to worry about the costs of printing (at least, as far as professional stickers are concerned), it’s always a good idea to optimize the design for the downstream costs.

This involves going with easy to print ideas that can – wherever possible – employ less complex elements. Keeping the finer details limited in scope and choosing fewer colours can also bring the final costs significantly down.

The material that these designs will be printed on will also play an important role. It’s common practice to use the same design on multiple materials and/or in multiple sizes for various purposes. For example, product labels use the same design in a variety of shapes and sizes.

Your design should take the costs of printing in multiple sizes and on multiple materials.

 

Know How Your Sticker Will Be Printed

Most stickers are either die cut or kiss cut. There’s not much difference in the quality of the two.

  • Die cut stickers are cut straight from the vinyl, right to the design.
  • Kiss cut stickers come with rectangular/square paper backing in which the design is contained.
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4 Color-Combinations And 2 Recommendations For Painting Your Dog House


colorful dog house

For most of us, dogs are a crucial part of our family. They secure us, save us, and cheer us during our bad times. They are nothing but loyal⁠— everyone’s dog is their fido

 

And for all the faithfulness they bring in this cruel human world, they don’t ask for anything. But as a pet owner, you owe them to give the best you can. Like the Nature’s logic food review you read last night, you should give an equal amount of thought while building their shelter⁠— the dog house.

 

For that, all you need to do is read this article because we will be recommending a few elements to consider and the color-combinations to use for building one. Without further ado, let’s start with recommendations.

2 Recommendations for Painting your Dog House:

  1. Use safe materials:

If you’re painting a dog house, it’s obviously a wooden one; however, if you haven’t started yet and are thinking of buying one, refrain from buying plastic ones because, well, it’s bad.

 

As for the wooden one you intend to paint, use safe & non-toxic products. Meaning, no lead or similar element because it may poison your dog. Also, to keep the house safe from weather, apply linseed oil on the wood before painting. Another way to weatherproof the dog house is by using a weatherproof primer. You can get it in a nearby home improvement store.   

 

However, if you want to save some time, you can purchase non-toxic paint that already has a primer in it.

  1. Consider the climate

You must choose the paint color considering the environment you live in. 

 

If you live in a hot & humid place, a dark-colored house will only worsen things for your dog. A light-colored house will not absorb as much heat a dark one would, so choosing light paint will be the wise thing to do.

 

Also, talking about the climate, raise the house’s foundation a bit. This is better for air circulation, keeps safe from occasional water runoffs, and prevents the pet from having direct contact to the ground during the extreme temperatures in winter.

 

If you consider these two things along with the size and design of the house, you are good to go. Now, pick up the paintbrush/spray and get going.

 

Here are few of our favorite color-combination you should consider if you haven’t made up your mind yet:

4 Color-Combination for your Pet House

  1. All-wooden:

All-wooden is our personal favorite color. It gives the wooden house a raw look. Especially if your dog house is in the front yard or backyard with green grass & tree(s), this is a perfect color to choose. You can either fancy a matte finish or shiny finish⁠— that’s up to you.

  1. Same as your home’s:

One way to display your affection towards your pet is by painting their house with the same colors as yours. If yours is pink, paint it pink; if yours is brown & yellow, pain it the same.

 

Another benefit of using the same color is you might have a color can or two lying around if you didn’t buy but built your house. Just use them⁠— works perfectly given that’s the same quality you need for the dog house.

  1. Contrast with your house’s

If the dog’s house is painted with a color contrasting to your home’s, it will add to the overall dynamic. Similar to clothes, contrasting colors between the houses look amazing.

 

Here's a few contrasting color schemes to give you an idea:

  • White contrasts with every color. You can paint all-white too.
  • Beige contrasts with blue, brown, black, red, and white.
  • Gray combines with red, pink, blue, and combined shades.

 

Overall, pick a color contrasting with your house for a vibrant look.

  1. Internal contrast look:

If the dog house is going to be a separate entity, you can paint with whatever color you like. Just make it a two or three-color contrasty look. For e.g., You can have a blue roof and white walls or a fuschia and grey combination.

Final words:

Building and painting your dog house can be tricky. You need to consider the outer circumstances, the overall look of the dog house, and the general dynamic it adds to your home. However, if you read this article-cum-guide, you needn’t worry. Just plan accordingly, and you will have the dream dog house.

 

That’s all from our side. Let us know which color you will be using to paint your dog house⁠— we might have a few recommendations if you like.

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The 40+ Web Tools And Services That Everybody Is Using Daily


Today we discuss about over 40 web tools and services that everybody is using daily.

 

Below we wrote about each of these web solutions that are covering most of the industries that you need: WordPress complete support service, themes, plugins, website builders, SEO, time-tracking, invoicing, and much more.

 

We start the reviews with Taskade, a brilliant collaboration tool that is quickly replacing its main competitors – Asana, Trello, Google Docs, and Slack, being an all-in-one solution.

 

  1. Taskade – Real-time task management tool

 

 

Looking for an all-in-one remote collaboration tool that works like having Asana, Trello, Google Docs, and Slack, all together? Taskade is a brilliant and complete collaboration tool that is a perfect fit for teams that work remotely and which need a simple and quick interface, loaded with audio and video calls, with file sharing and upload, with deadlines, and tons of customizations.

 

Taskade is on Web, iOS, Android, Chrome, Firefox, PC, and Mac. It works excellent on all these systems, and it is excellent for both real-time and asynchronous communication. This type of communication being a super strong point of Taskade versus anybody else.

 

Taskade is free to use (3 workspaces, 3 templates, 3 tags, and much more) and the PRO version is $7 per month and it has everything you want (unlimited workspaces, unlimited templates, unlimited tags, unlimited projects, and tons of features).

 

Start using Taskade and heavily boost your productivity.

 

  1. Privacy

 

 

Privacy is the best service that you can use to make online payments by using virtual cards instead of your real information.

 

You use Privacy cards exactly like how you use your normal credit or debit card, but without any of the anxiety that comes with giving out your real card’s information knowing that it’s only a matter of time until the next data breach. By generating unique card numbers for each merchant, you can mask your real card data so you’re never giving away personal data to people you don’t know.

 

Privacy cards come with all kinds of additional protections to shut down fraudulent transactions before they even happen. Pause a card between transactions to make sure hidden fees can’t sneak through. Set a spending limit so you control exactly how much and how frequently a merchant can charge you. Close a card and rest easy knowing that even if a fraudster somehow got your card’s information, they couldn’t do anything with it. Privacy is free to use – up to 12 virtual cards per month. Get started for free.

 

  1. WhatFontIs – The Best Font Finder Tool

 

 

Browsing the best websites in the world is always rewarding, we see the work of top designers and developers, and we also see very cool fonts.

 

To quickly identify these fonts, take a picture of each font you like, and upload it on WhatFontIs – the best font finder tool. The platform is loaded with over 600k indexed fonts, and it is the only system that works with both free and paid fonts.

 

After you upload the picture of the font, WhatFontIs will tell you the name of the font, the price, and where to get it from, including you over 60 free and paid alternatives.

 

Use WhatFontIs, it is free, fast, and accurate.

 

  1. Total Theme

 

 

Total is not the average WordPress theme, but a premium package that is loaded with unique stuff: 40+ demos, 80+ builder modules, 500+ styling options, 4 premium plugins: Visual Page Builder, Templatera, Slider Revolution, and LayerSlider.

 

Total is mobile friendly. With so many people using mobile devices these days it’s crucial that your site looks good and runs efficiently on mobile devices.

 

The Total theme is by default a fluid layout so as you shrink the viewport (browser size) the theme will adjust so all your content remains visible and beautiful. Plus they’ve made sure to include necessary checks in the JavaScript so that unnecessary functions aren’t running on mobile devices keeping your site well optimized.

 

While working in the live page builder and WordPress Customizer you can also click little device icons to easily see what your site will look like at those screen sizes – cool!

 

Create your next website with Total.

 

  1. How To Create An App

 

Apps are the best thing you can do for your business.

 

With Appy Pie, you can easily create an app for free. In the provided tutorial you will find out the 9 steps, each explained very well.

 

Transform your ideas into a working app with Appy Pie.

 

  1. Codester

 

Codester is a popular marketplace that designers and developers love. Here they find thousands of handpicked and premium PHP scripts, codes, app templates, themes, plugins, graphics and much more.

 

  1. Dr. Link Check

 

Dr. Link Check will scan in just a few seconds your website for broken and malicious links, and give you a detailed report.

 

Fix these links and make your website great again.

 

  1. Bonsai Contracts for Design & Developers

 

With over 100,000 happy users, Bonsai is the most popular suite of software dedicated entirely to freelancers.

 

This all-in-one software was over-engineered to help freelancers and it is a huge success in this niche.

 

Use Bonsai to generate freelance design contracts, to build invoices and contracts, and much more.

 

Find out more about Bonsai by registering for the free trial.

 

  1. Free website builder

 

 

Mobirise is the most complete website builder on the market, being loaded with an amazing 2,500+ website templates that look awesome and tons of builder modules.

 

Use Mobirise to create high-converting websites, you don’t need any coding or designer skills.

 

  1. Affordable design to code web development service

 

Goodie is an affordable design to code web development service used mostly by designers that need a reliable web development partner, and by business owners that need 1-10 page websites, simple WordPress websites, email templates, and other things.

 

Get in touch with Goodie.

 

  1. Astra Theme – Elementor Templates

 

 

Astra will help you supercharge your Elementor website with 100 free and premium themes.

 

Make your website stand out of the crowd by choosing any of these themes.

 

Browse Astra.

 

  1. Landing pages

 

 

MailMunch is the leading landing page builder platform that you can use to create high-converting and engaging landing pages and squeeze pages.

 

They included beautiful landing page templates and a drag-and-drop builder that works excellently.

 

Increase your website conversions by up to 400%.

 

  1. Email Template Builder

 

 

Unlayer is the best email template builder on the market, being used by tons of people and companies.

 

Embed it on your website and let your visitors create gorgeous landing pages and emails. They need 0 coding and designer skills.

 

See how it works.

 

  1. Schema Pro

 

 

Schema Pro is the most popular and efficient WordPress plugin that it will help you add schema markups to your website. Click 1 button and all the markups will quickly be added to the selected pages.

 

Make your website rank higher in search engines with Schema Pro.

 

  1. Rank Math SEO

 

Rank Math is a free WordPress SEO plugin that will make your website rank higher in search engines.

 

After a basic configuration, Rank Math works autonomously. Forget about always tweaking your SEO plugin.

 

  1. WordPress gallery plugin

 

NextGen is the most used WordPress gallery plugin on the planet, having millions of happy users.

 

The best WordPress photography websites in the world use NextGen for displaying stunning galleries and for selling images.

 

Imagely provides you the best WordPress photography themes and plugins for building your portfolio.

 

Check it.

 

  1. Zapier Mastery Learn how to automate your business to create more free time

 

One of the skills that in the near future we will all need, is the business automation.

 

With business automation we can create lots of free time.

 

To learn this skill, get Zapier Mastery course. It is the best in the industry, the teacher is a professional automation engineer.

 

  1. WordPress photography themes

 

Photocrati is having the very best Photography WordPress themes. They succeed in being the best by closely working together with professional photographers.

 

As you will see, all these themes are heavily optimized for displaying stunning galleries and sell images, for speed and high amounts of traffic, and for SEO.

 

  1. The #1 WordPress Knowledge Base Theme

 

KnowAll is the number 1 knowledge base theme for WordPress, being a complete package. You don’t need to install additional plugins or other things to have the best knowledge base.

 

Get more sales while keeping the same support staff.

 

It can easily be made with KnowAll.

 

  1. Simplest website builder

 

Looking to create your own website and you don’t have any coding and designer skills?

 

8b is perfect for you, being the simplest website builder on the market, while being packed with cool features and options.

 

Create a professional website with 8b right now.

 

  1. Event WordPress themes

 

 

If you are looking to create a professional WordPress event website, use ShowThemes.

 

They are the leading provider of premium WordPress event themes. All these themes have a pixel-perfect design, are optimized for speed and SEO, and are super simple to fully customize.

 

Browse ShowThemes.

 

  1. Real Estate WordPress Themes

 

 

On TeslaThemes you will find 67 premium WordPress themes. Each theme looks sharp, is fully responsive, it is SEO-friendly, and comes with premium support.

 

You can get all the 67 gorgeous themes for $99.

 

  1. uKit

 

 

uKit is an online service that allows creating and maintaining your own website for only a couple of bucks per month. The entire process is conducted in a drag-and-drop editor — no programming skills are required. A perfect solution if you want to focus on the visual side of things rather than coding. SEO, promotion, statistics, custom domains and more are included. Try it now!

 

  1. Marketables – A Resource Marketplace

 

Marketables is a premium marketplace where creators can sell the products they create: landing pages, email templates, banners, and covers, and marketers can find awesome marketing materials for their projects.

 

Sign up and become a part of Marketables!

 

  1. stepFORM

 

 

stepFORM is a fresh easy-to-handle service that doesn’t offer any bells and whistles but provides rich functionality for building forms, quizzes, and surveys. Benefit from the intuitive visual editor that makes the workflow seamless. For hardcore coders, the platform offers an HTML code widget and also lets them configure CSS properties. In case you get stuck, stepFORM provides free customer support. Try out the service today.

 

  1. LogoAI

 

Whenever you need a beautiful logo right away, visit LogoAI and you will get it in seconds.

 

Write down your business name, add a slogan, and the powerful AI software will quickly show you hundreds of logo designs.

 

  1. WordPressToWix.PRO

 

WordPressToWix.PRO is a trusted platform that deals with WordPress to Wix migration issues. The platform has won user recognition due to its reputability, professional client servicing, quality website transfer tools, reasonable rates and top notch result. What you need is to send a free quote and wait until the assigned manager gets in touch with you to specify the details and terms of the subsequent project transfer process.

 

  1. actiTIME

 

actiTIME is time collection software that is streamlined for billing and invoicing purposes.

 

actiTIME allows time tracking for customer and project related tasks. After being collected the data can then be exported for invoice generation.

 

Sign-up for the free 30-day trial, no credit card required.

 

  1. uSocial

 

 

uSocial is an online service for creating Like/Share buttons for any website builder or CMS system. These buttons are perfect for a marketing buzz and driving more traffic to your site. It has many options and functional capabilities available to the user such as Social Locker, META Data Builder, The uSocial Debug tool (to clear cache of the website pages) and more.

 

  1. Topper

 

Topper is a versatile WordPress theme that you can use for any topic-specific web project of yours. This is a responsive and Retina-ready web solution that’s suited for any media-related website. The download package includes literally everything that you need to start a feature-rich blog. The theme contains customizable layouts, unique widgets, pagination styles, and more. There are 14+ ready-to-go skins included in the theme. The theme also offers free and premium packages. In you do not need more functionality than  the Theme Core includes, tehen Topper won’t cost you a thing. Every skin from the pack costs $5.

 

  1. uCoz

 

Unleash your inner web artist with the uCoz website builder. Tailor your website exactly as you want it to be — with minimum to none knowledge of programming required. This platform allows the creation of really amazing, professional-looking and deeply customized websites with very modest skills requirements. And even better — it gives you almost unlimited customization options unseen in any other website builder to date.

 

  1. InvoiceBerry

 

 

If you are a small or medium company, or a freelancer, looking for a reliable and simple to use invoicing software, InvoiceBerry is the right solution for you.

 

Use it to send fully customized invoices in 60 seconds or less, to track expenses and payments, to manage customers, and much more.

 

Sign-up for the free 30-day trial.

 

  1. uCalc

 

Among many ways of expanding your business, one of the simplest ones is to set up a calculator on your site. The uCalc builder is perfect even for those who have zero coding knowledge. Moreover, you can create subscription forms, polls, feedback forms and more in a snap. Your clients will definitely appreciate such a tool. Start right now to see it for yourself!

 

  1. Helion

 

No matter what device or browser people choose to browse your site’s data, Helion WordPress theme guarantees that all pieces of your site’s data will look stunning in all web environments. This is a fully responsive web design featuring adaptive images. The theme will work well for a blog, online portfolio or even an eCommerce site. The all-inclusive set of layout styles and tools lets you bring your most creative ideas to life.

 

  1. Wix2WP.PRO

 

Professional website migration requires deliberate approach and expertise, especially when it comes to moving your website from Wix to WordPress. This is where experienced assistance of Wix2WP.Pro pros will come in handy. The service has successfully converted hundreds of Wis websites to WordPress, which is the best proof of its reputability. They take care of all the nuances and details of the transfer process, ensuring the best result.

 

  1. Fotor

 

Fotor is used by millions of marketers, designers, and developers, to create engaging picture and visual content.

 

It is loaded with thousands of pictures and elements. Build your own awesome pictures.

 

  1. uLanding

 

With the uLanding service, you can create attractive landing pages in one go and with zero coding skills. Get built-in conversion power and the ability to A/B test your pages, integrate the site with Google Analytics, MailChimp and other extra services, add social media to your site and it’s ready. Try it out for yourself and see how you like it!

 

  1. Moderated chat for live Q&A and Web Events

 

RumbleTalk will add on your website a moderated chat for live Q&A and web events, being the most popular and simple solution on the market, in the same being packed with very cool features.

 

They offer a free forever plan, register on RumbleTalk website.

 

  1. MMThomasBlog.com

 

Whatever web design skills and objectives you have, you will be delighted to find out fresh and valuable information about the most popular web design platforms that enjoy user attention.  The most informative reviews and comparisons are available on MMThomasBlog.com - the web-based source providing articles dedicated to website creation in general and website builders in particular. The website is regularly updated to keep its readers aware of the major industry news.

 

  1. Gutentype

 

Don’t spend lots of time, money and effort on web development. Let the professionals get the job done for you. Using such ready-made web designs as Gutentype, you can put your hands on the extensive set of features that can boost your site’s performance and usability. Gutentype is based on the Gutenberg page builder and works flawlessly with all customization options of the latter.

 

  1. HTMLtoWordPress.pro

 

Whatever reasons you have to switch from HTML to WordPress, you won’t go without professional assistance. This is especially true, if this is your first website transfer experience. Specialists from HTMLtoWordPress.PRO are always here to help you complete all the stages of the procedure with maximum attention to details and minimum hassle or time loss. Just fill out the online form to leave your online inquiry and wait until the support team gets in touch with you to specify the details and discuss the terms of the migration process for your individual project.

 

  1. Shella – Ultimate Shopify Theme

 

Shella is the best Shopify theme that you can use for your fashion theme. It has included over 99 predesigned pages and tons of fashion elements that will help you to fully customize your store.

 

Use Shella for your website and make your website visitors happy with a super design.

 

  1. Customify – The Most Customizable WordPress Theme

 

 

Have you ever wanted a WordPress theme that you can fully customize, but for real fully customize? Then Customify is the right theme for you.

 

This free WordPress theme is the most customizable theme ever created.

 

Play with it and you will be amaze of the deep level of customization.

 

Don’t forget, it is free.

 

Conclusions

 

Using the right tools every day means that you are super-efficient and you have the maximum level of productivity.

 

Working with remote teams? No problem, use the best remote collaboration tool and you are good to go.

 

Looking to easily create websites? Use Total Theme for WordPress, or the included website builders.

 

All these 40+ web tools and services will hugely help you, try them.

 

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Youtube Channels for Web Designers


In our previous article, we have listed some useful channels for graphic designers. Web designers can also find their feed among those links, but designing websites is oriented rather towards fun with codes. Today, we are exploring which channels are particularly fun and useful for a web designer.

 

InVision

 

From the experts on using InVision - InVision creators themselves, here comes the official channel that takes you on a prototyping adventure. Discover tutorials about InVision Studio, and many more tips and tools about Sketch, as well as talks on research, UX, and other topics.

 

web designer tutorials

 

Mike Locke

 

This cool dude is an expert on UI and UX, super talented and a great speaker. He will tell you all about user experience, research, building the interface, interactive design, analyzing the data and HTML/CSS strategies and planning. Not only will you learn, but he can also help you determine in which direction you want to grow as a designer.

 

Maex

 

Skilled designers who share their wide knowledge that you can apply in your work straight away - that's what you want, and that's what this channel is offering. You will learn about many UI/UX tools, including InVision, Sketch, Adobe XD, Marvel & Principle.

 

Jesse Showalter

 

Create stuff with Jesse in the world of web design and web development. Jesse will take you on a ride to explore his projects, tools he is using and techniques you might find inspiring. Dive into coding and explore web design, UI design, development and everything you need for an amazing web content.

 

The Simple Designers

 

An hour of code every day with these guys is a great investment of your time. Discover open source tools, useful info on web development and design, front end programming, HTML and CSS, JavaScript, and more. On the side, they offer illustration tutorials as well, using Adobe Illustrator.

 

A Webdesign

 

In many chapters, this company's channel walks you through the use of Cpanel, C++, Visual Basic, C#, HTML, CSS, many different languages and tools, databases, search engine optimization, e-commerce, cross-platform application programming, mobile apps, and many, many other topics. So worth subscribing to. 

 

What do you think about our selection? What are your preferred channels? Do you have a channel of your own, that you would like us to share? Tell us in the comments below.

 

Author: Nina Petrov

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How to Effectively Integrate Your Brand's Colors into Your Storefront Location


color branding

Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.

Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.

Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.

1. Create Display Windows

Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?

2. Change the Wall Colors

If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.

3. Add Signage

Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.

4. Invest in Bags

What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.

Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?

5. Employee Uniforms

Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.

If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.

6. Floor Signage

Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.

Brand Colors Matter to Storefront Locations

Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.

 

 

Lexie is a graphic designer and typography enthusiast. She spends most of her time A/B testing websites and creating style guides. Check out her blog, Design Roast, and follow her on Twitter @lexieludesigner.
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The 5 Ingredients Finally Unveiled To Make Your Viral Content


viral content

The virality of content is a curious phenomenon. Sometimes you write a simple article or you turn a video. You publish it and a few days later, your content triggered hundreds of shares.

Without knowing why, you have created viral content. Many entrepreneurs and marketers would like to know the secret of virality.

It's true anyway!

Which entrepreneur would not want to have more exposure for his brand, ideas or products quickly? In fact, virality is simply the best way to quickly gain visibility and traffic without necessarily paying for it or being an SEO wizard.

The 5 ingredients to make viral content

1) The social value: Share what motivates your audience

Social value is the idea that people who discuss a subject, in public or on social networks, do so because they want to appear interesting, intelligent or "cool". If the mere fact of talking about a product or idea makes us look like someone interesting to others, then chances are we'll talk about it around us. It is the social value, the value we place on the information we share with others. In fact, this desire to share our thoughts and experiences is at the root of the phenomenal success of social networks.

 

2) Content

It's not just the titles that will help your content become viral, the content itself has a say.

Let's take an example.

You sell organic products and you would like to be a little more visible on the Internet?

For example, you could write an ultra-comprehensive blog post about the dangers of pesticides and share it on your social profiles. It is likely to be shared by others, because from the outside, it implies that they 1) care about their health and that of others and 2) care about the environment and the food brands they consume.

3) Emotion: Caring is sharing

This concept is simple and you surely know it. We share and discuss things that involve strong emotions. Whether positive or negative, it does not matter. Moreover, one of the emotions that sticks to our TV screens and triggers the word of mouth in a crazy way is fear.

Fear is selling. And that's true. Why do you think the media is constantly talking about the misfortune of others or the attacks? Because it makes talking! Because we read and share this kind of articles. For the greatest happiness of the media.

It's not just negative emotions that make you sell and trigger a monster word of mouth. Joy or hopes are emotions that trigger sharing.

4) The public: Become your own PR representative

People tend to mimic what others do. Rather than choosing ourselves, we prefer to emulate or be influenced by the choice of others. This is called social proof.

But you can’t imitate what you can’t observe. The idea here is to make your products or ideas more observable to others, making them easier to imitate, and therefore more likely to become popular. We want our products / ideas to do their advertising on their own.

Have you ever seen how many people use a Mac in a Starbucks?

There are many!

For several years, Apple has placed its logo on its laptops so that the user sees it when opening it.

The problem was that the logo was presented backwards for others when someone was using it, which posed a problem of recognizing the logo and could even harm the image of Apple. Steve Jobs, as a good marketer, made the decision to place the logo in such a way that it is visible to the public and not to the user. Today, in public places, the luminous apple is recognizable on all Apple computers. The visibility of a consumer choice by a large number of people triggers a well-known human behavior: imitation. If a lot of people use the Mac, then it's probably a good idea, and we should use one too.

How can this apply on your social networks?

On Facebook or Instagram, you can make your content more observable by the public via advertising. For example, if you have a Facebook page, you can boost your publications from $ 5 and show your content potentially in front of more than 1000 people. Or you can softwre related to Automatic Viral Alternative. Based on my experience, it works!

Keep in mind: can people see you using your product? How can you design your product so that it does its advertising itself (ex: MacBook)? Do you use an unconventional logo, sound or color for the public that could be highlighted?

5) The practical value: produce useful content for others!

Why would someone want to share your content if it does not add value?

This value is the utility. If we can talk about a product or content that can help others (i.e save money, save time, improve our health, etc.), then we will talk about it around us. It's something natural.

How to do on social media?

Here again, it's easy to set up. Your product is super useful and can improve people's lives. How to make people know it? The answer (and it's still the same): Create useful content. Why not make a video that explains the usefulness of your product or its new features? It's more and more common on social networks.

Hopefully the 5 tips above can help you to produce viral content.

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What to pack for your summer holiday


This summer is all about loving the sun and the heat, dancing all night to new wave music, traveling to an exotic country and taking your friends with you.

 

Following the amazing rise of popularity of yellow color and all its variations, it is safe to say - bring every yellow piece of clothes you love AND something perfect to combine it with.

 

pack like kristaperez

 

PHOTO: @kristaperez

 

Darker yellow shades are a great match with a white - casual white shirt with an ocker yellow skirt, formal white dress with yellow details and jewelry, deep waist white pants with a yellow T-shirt inside... The list goes on. To make this combination shine, a blue or green detail is needed. Think about turquoise shoes, glasses, hats or bags to fulfill this dreamy combination.

 

pack like zaskelievska

 

PHOTO: @zaskelievska

 

Lighter shades of yellow are best combined with dark green, olive green, dark blue or polka-dots black. A beautiful yellow evening summer dress matches perfectly with a black blazer and black shoes. This kind of combination does not need any more colors or details to be just as amazing as you want, but if you feel like you need something more, a blue or white belt would be a safe choice.

 

pack like thesuitcasey

 

PHOTO: @thesuitcasey

 

Now that we know yellow is an obvious choice, the question remains to which design are we going to choose for our swimsuit. A yellow speedo is great for many reasons - it is simple and very in this season, while it is easy to combine with flowery designs of your towel, beach bag, or robe. With sunglasses that match your face type, you will be the hottest person on the beach since the filming of Baywatch.

 

pack like thishanabee

 

PHOTO: @thishanabee

 

Which designs are most popular this summer, though? The number one animal design this year is inspired by a flamingo, which results with the happiest T-shirts we've ever seen on the streets. Pineapple had a lead last year, but the "yellow fever" is turning that around as well. Fruit-inspired designs that will dominate this summer are bananas and lemons, and we will not be able to get enough of them. This makes a retro bathing suit with lemon print to be an absolute winner when it comes to figuring out the content of our travel bag.

 

What do you think of our choice? What will the content of your travel bag be this summer? Tell us in the comment section below.

 

Written by: Nina Petrov

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OH My Palette! - Five Palettes Inspired by Exotic Nature


Wildlife has been inspiring humans since art itself had existed. The habitats of wildlife had been equally as impressive to some of the greatest artists in human history - all those landscapes with vivid colors we see in our art history books are once inspired by breathtaking nature, and amazing natural sights did not stop taking our breath away. Let us take a look at how many astonishing color palettes featured by COLOURlovers have been inspired by animals, mountains, and sunsets over waves.

 

Bird Lovers

 

It is well known that most birds change the colors of their feathers in the season of attracting their partners. Out of all animals, birds have given colors the most attention and an important role in their yearly rhythm, and this is why birds can be qualified as true COLOURlovers. It comes as no surprise that birds have inspired some of our top palettes over the years, such as this one. Yellow is one of the most exotic colors, and one of the boldest generations is wearing it this season. Yellow is also a great way to be noticed in the wild, so this little cutie is using three different shades of it among its feathers. Our palette is complemented with the appropriate density of a smooth orange shade, which highlights the appearance of the yellow dominance.

 

 

 

Northern Winds

 

This palette extrapolates the beauty of human intervention in pure wild nature. The purple and brick colors are bringing a new, refreshing aesthetic to this picture, resulting in a color combination that will never get out of fashion. To this day, we see these middle century style in the interior design, especially in public spaces (coffee shops, bookstores), as well as the textile industry. Red and green have always been a moving combination, and this set of brick colors with a variety of green shades is an image so beautiful that it's hard to forget it.

mountain lovers

 

 

Showing Off

 

Well, in fairness, if anyone has the right to show off, it's this divine and proud creature. Flamingos are considered among the most exotic birds and people used to travel across the globe just to take a look at them in their natural habitat. Even so, the misconception of their color has transferred to our cartoons and so to our urban culture, so nowadays we see an infinite number of designs of vibrant pink flamingos. Unlike the cartoon, our flamingo is showing off a palette of subtle red shades, against the blue surface of the water, a view that is simply calling for a vacation on a tropical destination.

 

flamingo

 

 

Talking Waves

 

This palette is describing a breathtaking picture - the moment in which a wave is communicating the sea to the sand. On the surface of the sea, we can see a bright blue sky, and in the deep waters, the smooth stones with green plants are giving us the beautiful shade of turquoise. When set in the same palette as the colors of the sand, we get an even richer color combination than in a desert - sky situation. The beauty of this palette is the special shade of both blue and orange, which is achieved with the wave between them, giving us an astonishing gradient of both colors in the palette.

 

 

ocean from above palette

 

Purple Madnesspurple palette

 

If you are one of the believers that it takes at least two colors to make a good palette, Purple Madness is one of those palettes which prove you wrong. This hot, spicy, mystical and magical color gradient is evoking deep feelings in the viewers around the world, regardless of the culture. Such strong colors are usually a defense mechanism in wild nature, although on rare occasions they play a role in the reproducing life stage. Honestly, if I were to come across this magnificent spectrum of colors on a plant, I wouldn't tempt my luck in trying out her poison. This venomous palette is only for the bravest, and those who are brave enough will have great fun applying this palette in everyday wear or bedroom design.

 

 

 

 

What do you think about our five picks? What are your favorite palettes featured by COLOURlovers? What inspires you? Tell us everything in the comment section below.

 

Written by: Nina Petrov

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Comic Authors Who Use Instagram To Promote And Sell Their Art


In our previous article, we suggested several platforms where graphic designers could sell their work. A big part of the contemporary design community are comic writers, and these platforms also come in handy for selling products related to your comics. This is why we decided to explore some Instagram accounts that help these authors reach a wider audience across social media, and take them to their online shops. Comic content explored here is not only funny but relatable to our personalities and also tackles some social causes that matter to the artists.

 


@punkystudio

 

Punky Studio

Punky Studio takes us on a trip that follows our main character, a cat, which explores daily challenges such as anxiety and lack of motivation. The author uses this platform to talk about mental health, and okay, an adorable dog from time to time, but this Instagram account is linked to the Etsy shop where you can buy illustrations or handmade pins about mental health. What makes this account sell is the content which speaks to the cause-driven people worldwide, but also a good brand, authentic drawing and good understanding of the Instagram audience.

 


@eckyo.me

 

eckyo.me

 

Eckyo.me advertises an online drawing course by the author Ecky O. This Instagram account buys us with adorable characters and well-developed brand, but this art of visual storytelling is used to share motivational and inspiring short stories. This account is like your daily dose of Kung Fu Panda wisdom on social media, which takes you to their website to learn how to increase your character drawing skills for improving your own work. This account is an example of using Instagram to sell education, while the shared artwork convinces you that they know what they are doing.

 


@4amshower

 

4amshower

 

4 am shower is an account that represents illustrations created by Guy Kopsombut, who tells us short stories about cute wild animals and their adventures. Every story is sharing a motivational and supporting message, making it our daily dose of cute-things-on-Instagram. For Guy to be able to tell us about love and friendship, he has to receive a lot of support from his fans around the world. Guy does this by rewarding his supporters on Patreon with prints, sketches, stickers, postcards and other perks featuring our favorite love-giving animal of the month.

 

selling art on instagram

 


@handsoffmydinosaur

 

handsoffmydinosaur

 

From a wide green sea of Instagram, a charming Greek humor finds its way to our feed. I am talking about one of the most popular designer profiles Hands Off My Dinosaur - and I do believe nobody want's to mess around with this guys dinosaur. Teo is selling, by his own words, "illustrations and stuff",  and he does it remarkably. This Instagram account will surprise you with ordinary things in out-of-the-ordinary situations, which will make you laugh till your stomach hurts. His humor is often related to food, but some interesting anthropomorphic planets, chess figures and washing machines make an appearance as well. The link on this profile takes us to his Etsy shop, where we cannot resist to cards, stickers, prints, magnets and other "stuff" we just really wanna pin to our wall and have it make our day every morning.

 


@safely_endangered

 

safelyendangered

 

Safely Endangered has been around with us for quite some time, during which it has developed a certain audience type which this account can take to the end of the world with their eyes closed. The audience to these "silly comics" are enjoying the safe environment in which they read the silly jokes which sometimes go all the way to the dark corner of our consciousness and back. Besides the usual mugs and prints, the personal website we are taken to is selling a graphic book of your favorite comics and more, using selling services such as Amazon. A very specific niche of these comics are the reason why this account has almost reached a million followers and is now selling a book worldwide.

 


@stacieswift

 

stacieswift

 

Stacie Swift, or probably the most famous Stacie on Instagram, is our next pick for designers social profiles. Stacie uses this social network to illustrate positive messages and she, just like you, identifies as a color lover! Her account is well branded with bright, chippy colors, which support the background of each post. Her mission is to make your days with awesome sense of design and comforting words, which she is now well recognized by, and most loved by those who care about their mental health. Stacie has a shop for her postcards, but also socks and other items, a personal website and a blog where she shares her thoughts. On top of all this, she also uses Patreon where most supportive fans can reach her.

 


@steinbergdrawscartoons

 

steinbergdrawscartoon

 

In our previous article, we have mentioned Society 6 as a platform for selling your design. Steinberg is one of the artist whose chose was precisely Society 6, while his Instagram account helps him reach his customers. Steinberg is a type of cartoonists we loved reading in our daily newspaper. His critics of society are funny, realistic and relatable. He usually uses simple black and white drawings to tell a story, although sometimes he cheers us up with water colored images and amazingly balanced colors, which reasure us that he knows what he's doing.

 


@there.goes.motivation

 

theregoesmotivation

 

I don't know if these full stops in the name of the account are on purpose, but they are really suiting pauses between each word, which describe the account accordingly. Backed with personal experience of a girl in the urban society, Loron really gets people involved. Her characters are also very well developed and animated-like, so we can easily see this turning into an animated show one day, with the right support. For there.goes.motivation Loron uses Patreon and exclusive perks for her most loyal supporters.

 


@relatabledoodles

 

relatabledoodles

 

Another Patreon user, Relatable Doodles are a super successful Instagram trend, presenting the type of doodles you can relate to (if the name didn't say it all). This designer tackles burning issues such as use of technology, ecology, activism and activism-wanna-be, as well as anxiety, friendship and relationship inspired topics. Cee has really made it into "creating comics on the internet" as her full time job, but she knew how to develop a responsive community around her work before asking them to pledge on Patreon and support her. A truly inspiring story of an Instagram account, from which we can all learn from.

Written by: Nina Petrov

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Where Can I Sell My Work as a Graphic Designer?


Digital market his not only the future but also our present. If you are a graphic designer, there are infinite ways to make your passion profitable. One of them is to sell your design online, on one of many platforms created for a competitive digital market. Whether your designs are printable on canvas, cushions, T-shirts or business cards, one of these selected platforms will become your favorite marketplace. Explore their communities, get inspired by designers worldwide, and make money selling your fonts, templates and much much more.

top websites to sell graphic design art online

 

Design Cuts

 

Design Cuts is an exclusive community which features only creme de la creme of the design world. They created a highly competitive marketplace for fonts, templates, graphics and wonderful stock photos. To get featured on their website, you would need to be selected through their contact form.

 

Creative Market

 

This awesome platform is one of our favorites. Every designer can open a shop here, and sell everything from fonts to 3D assets. You can arrange your own store and set your prices, and Creative Market will take 30% of the items sold. Their community counts over five million users, which makes it a challenge to find your way to your audience, but also too good to resist.

 

Big Cartel

 

Unlike your stores on other websites, this platform lets you customize and brand your own shop around your personal visual identity. Each shop is supported with access to analytics, market research tools, and social network tools, so it's even easier to attract your customers through social media you already use. They have a free plan, and their full support plan will cost you $29.99 per month.

 

Etsy

 

Although Etsy is primarily used for marketing handmade and vintage items, they support sales of every type of design. A big advantage of this craft market is millions of users worldwide, which can make your work be sold around the globe. To list a product here, Etsy charges you $0.20 for four months, which makes it be recommended for serious and confident players.

 

Society 6

 

Society 6 is an online shop which sells and ships primarily art prints, phone cases, and T-shirts, with your design. This unique platform sells products which you design, and they take care of everything for you. If you wanted to work in fashion or interior design, or both, this is just the right place for you. You can freelance for Society 6 and be well-paid and featured everywhere.

 

Design By Humans

 

This online store also offers you the possibility to get printed on T-shirts, prints, mugs, etc. The cool difference is that they let you create your own storefront. Everything else is taken cared of by the community managers themselves, so, again, no stress for you, just creativity.

 

Deisgnhill

 

This authentic marketplace is a community where you can find (and offer) great quality logos, brochures, business cards, etc. Show your amazing templates to the competitive community, and a well-paying customer. This website also has a shirt design maker software for custom design creations.

 

Redbubble

 

Designers love Redbubble because it ensures fair payments - no hidden taxes and percentages here. Every seller can set their own profit margin for every product type. Your earnings are delivered to you each month, while membership is completely free of charge. This platform is home to artist groups which make this community a cupcake.

 

CafePress

 

One website which lets you sell various design products and customize your own online shop. Crete without limits and only pay your fees after you successfully sell your artwork.

 

Graphic River

 

Infographics, add-ons, textures, vectors, icons, logos, templates and many more products which you can upload and sell on this big platform. The community can give you feedback on your work, which is great support if you are growing your audience from zero. You are also able to present a live demo of your design to potential customers. Pretty cool, huh?

 

How did you like our 10 platform picks? Did you already try one of these? What is your experience like, which one would you recommend? Please tell us in the comment section below.

 

Written by: Nina Petrov

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