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Daily Posts. Colorful Ideas & Inspirations.

Our team of writers brings you daily trend coverage, new products, inspiration, information and fun ideas. With an archive of more than 2,127 articles, you're sure to find something you love. Or if you have a great idea, let us know!

3 Design and Space-Planning Resources to Help You Plan Your Next Home Upgrade


Devising a new room layout is one of those strange design activities which manages to be both creatively rewarding and deceptively tedious. There’s no question that it’s exciting to recreate a living space. With just a few tweaks to furniture layout and color, it’s almost as though you’re living in a brand new space!

On the other hand, let’s be honest here. It’s work. Unless you’re astoundingly lucky and get that perfect aesthetic balance on your first try, chances are you’ll be shifting furniture and swatches around a lot.

You know how it is—the couch might protrude too far into a walkthrough area, the TV might not quite work in that corner, that perfect shade of eggshell wall paint may suddenly look bleak and institutional when combined with your glass coffee table.

Getting it “just so” requires a solid dose of trial and error.

This is where design and space-planning resources make a world of difference. Let’s look at three design and space-planning websites and apps which allow you to enjoy all the experimental playfulness you desire with none of the heavy lifting.

Amikasa - 3D Room Design Without The Frustration

A few years ago, using an app to virtually create a three dimensional room or house layout existed purely in the realms of science fiction. These days, 3D room visualizing apps are thick on the ground.

They all operate on similar principles:

  • Draw up your room layout as accurately as possible.
  • Position shapes roughly approximating your furniture where you think they should go.
  • Check it out in a 3D projected view.
  • Rinse and repeat until satisfied.

They’re pretty good. They do give you the ability to bring your idea into virtual reality before you lift a finger. However, they also come with a downside. Most of these apps are incredibly fiddly to use and require quite a bit of practice to master. Put bluntly, you’re trading grunt work for brain work.

But then, along came Amikasa! This app is arguably the best way to visualize a 3D space on the market right now, and for one simple reason. It’s incredibly easy to use.

Instead of relying on smartphone optics to guesstimate the dimensions of a room, or having you generate blueprint like dimensions from scratch, Amikasa starts with a simple question: what’s the rough shape of your room?

From there, it’s a simple matter of tweaking that shape to more closely resemble your room’s specifications. It’s beautifully intuitive and I found I could do in minutes what took me up to an hour in other 3D design apps.

But that isn’t Amikasa’s most significant selling point. What makes this app perfect for me is that you can then use 3D models of actual furniture shapes. You’re not locked into using abstract representations of your stuff. Instead, you’re working with virtual objects which are close enough to reality to make visualization a breeze.

Another big bonus I found is that you can also easily place your surround sound speakers into the equation, finding ways to maximize their utility and aesthetic appeal just as you would with standard furniture.

It’s a thing of beauty and available both for iOS and Android. Give it a try!

PHOTOCOPA - Creative Color Picking

You’d think there’d be a plethora of decent color visualization resources out there for finding that perfect color palette. But it’s actually surprisingly hard to find something genuinely useful, for a few reasons.

A lot of the apps and websites out there focus on (admittedly pretty cool) augmented reality to virtually “paint” your room with your chosen color. Don’t get me wrong, it’s a great idea in theory, but I’ve yet to find one which works flawlessly enough to actually help me visualize a room and make sound color decisions.

More critically, screens won’t display color the same way a paint chip does. Your phone or monitor’s luminance, contrast and brightness settings all subtly alter how a color looks. Without an expensive color calibrated monitor, there’s simply no way to get perfectly accurate color matching on an electronic device.

As an aside, if you are contemplating extensive design projects requiring true color and serious graphics-processing grunt, I’d highly recommend investing in a computer system and color smart monitor which is fit for the purpose. If you’re near Sacramento, check out https://callnerds.com/computer-repair-sacramento/. Nerds On Call can provide solid advice on how to upgrade your computer to accommodate heavy design work.

But back to PHOTOCOPA. The reason this app works so well is that it neatly side-steps these design problems by focusing on what really matters—generating a pleasing palette of complementary and contrasting colors you can use as a starting point. Once I have that winning color combination, calibrating my chosen shades against paint swatches is a breeze.

PHOTOCOPA works by keeping it simple.

I start by taking a picture of a color I want to begin with. It may be on an existing piece of furniture, but just as easily it could be a color I stumble across while I’m out and about.

Most recently it was an unusual leaf I found on the sidewalk. But I digress.

You can then have PHOTOCOPA use this shade as a starting point, generating a beautiful assortment of color combinations which all work in different ways for different reasons.

What I love most about this site is that it refuses to be prescriptive. It doesn’t lead you down a false path of choosing one particular color based on a screen’s false rendering. Instead it focuses on what a design app does best: giving you ideas.

Once my creative eye is bumped in a new direction by a surprising color combination, I find it that much easier to see beyond what’s there to the possibilities lying beneath.

This app works by fixing your sights on all the wonderful color possibilities.

Pinterest - For Flashes of Inspiration and Clues You Can Follow

In every design project, whether large or small, there’s a moment where you might find yourself staring into a void. I couldn’t count the number of times I’ve begun a home design upgrade with literally no inkling on the first step I should take.

When these dire, blank moments settle over me, invariably I turn to Pinterest.

Pinterest is to out-of-the-box idea generation as YouTube is to embarrassingly endearing cat videos.

It’s just a vast, eclectic soup of different tastes, styles and disciplines. Every time I delve through its images I find something I hate and something I love—both of which are invaluable in crystallizing where I want to take a design next.

Of course, there are thousands of boards in Pinterest dedicated to interior design, but you’ll be richly rewarded if you gate crash into completely new visual categories you know nothing about.

Try jumping into clothes design boards and look for colors which speak to you. Or if you’re feeling adventurous, try phrases like “scientific art” and “sacred geometry.”

If just one idea in a hundred leaps out of the screen at you, note it down! It’s just one more quirky design possibility. And who knows? It may become the seed of an amazing design path for you to pursue.

The truth is, there’s thousands of tools out there which may bless you with that one golden design idea you’re searching for. Ideas and inspiration come from the oddest of places. However, if you’re going to play it by the numbers, I think these three products represent a fabulous place to begin.

They’re practical without being prescriptive. They’re unusual without being obtuse. Most importantly, they’re great fun to use. Happy designing!

 

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Top colors for your Christmas Tree


They say your whole year is going to be in the spirit of your Christmas Eve. For good omens, everyone in the world is decorating their Christmas tree, their homes, and front yards. To decide what your year is going to be like, it is important to choose what decor your Christmas will be like - which colors and which materials you will use.

If you are looking at a wealthy, elegant 2019, then you should go for gold. Golden decorations, ribbons and twinkle lights will make classy omens for your next year. For purity, beautiful innocence and nostalgia for snow, white snow dust on the branches of your Christmas tree, along with some frosted pine cones will make your evening and the whole year very special.

 

Christmas tree colors

 

Frosted branches are well combined with woven brown ribbons, which give your tree a rustic and beautiful look. Perfect if you are looking for a winter idyll for your holidays. Earthy touch to your wraps underneath the tree or a few handmade baskets will make this picture complete and perfect.

Maybe you are looking for a country look, which expresses gratefulness and peace in your family. Great tree to maintain your harmony would be warm red ribbons with berries and traditional decorations, handmade and full of love.

For those of you who are always seeking sensation and glamour, the color of your tree should be driven to purple or royal blue, but either color you prefer, it should glow with a million twinkle lights. This will remind you every day over the cold winter that you are up for a fabulous year full of excitement and style.

For modern couples in 2018, we recommend urban and hype tree, plastic and geometric, to fulfill your artistic and stylish desires, fit in any space you want it, colored in black, with subtle golden shapes over it. It is minimalist, elegant, and very contemporary.

If you are rather traditional and especially a family with children, green tree with a lot of shiny red and pink decorations is what will make the best memories for your children to anticipate Santa Claus for years to come.

Finally, for you who admire the tree's natural beauty and love the wild world, you should keep the tree in the perfect spot where all its green can shine with a very minimalist twinkle, preferably yellow or golden, or light blue, just enough to highlight the tree's arboreal divinity.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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Tidlington Wooden Dolls House – The Wooden Doll House Your Kids will Love!


Though there are many high-quality doll houses available in the market, finding one that ticks all the right boxes is sure to be a task. Finding the best wooden dolls house will essentially boil down to 3 deciding factors: one, will it be safe for your kid; two, will your kid enjoy it; and lastly, will it be sturdy enough when your kid plays a little rough with it. These 3 essentials are found in Tidlington wooden doll houses!

Why Get your Kid a Tidlington Wooden Doll House?

  • Tidlington doll houses are safe
    Majority of toys nowadays are made of plastics. The TidloTidlington wooden dolls house is made from beechwood and is coloured using 100% child-safe paints. This ensures that your kid will not inhale or ingest any toxic material whatsoever!
  • Tidlington doll house is well built
    Aside from the fact that the wooden doll’s house is built from high quality wood, the way that the pieces are pieced together are seamless. This ensures that the various parts of the wooden dolls house will not fall off even when your precious little one plays roughly with it. The hinges on the parts of the wooden dolls house that can be opened and closed is very sturdy ensuring that it won’t break off easily. Kids usually have no control as to how they play with their toys, so making sure that their wooden dolls house is sturdy is very important in selecting what to buy for them.
  • The Tidlington doll house will provide your kid hours upon hours of fun
    Any toy can provide more enjoyment for playtime. But not all toys can provide as much room for creative play as a wooden doll house.

Design of the Tidlington Wooden Doll’s House

The design alone is enough to pique the interest of any toddler that plays with the Tidlington

wooden dolls house . With 5 windows and a pretty front door, coupled with the garden-like finish on the exterior, the doll house already looks impressive. Your kid can freely open both the front and back panels of the house providing very easy access to the room inside. A roof panel can also be detached, allowing easy access to the attic as well as serving as a grass garden for the wooden dolls house.

Tidlo Accessories for the Wooden Doll House

What makes the Tidlington even more versatile is the fact that there are numerous accessories that can be bought alongside your purchase of the wooden doll house! Various furniture sets and dolls can greatly enhance the play experience of your kid – as well as boost his/her creativity and imagination while playing! Tidlo’s Tidlington doll house is definitely up there if you are on the market for one of the best (if not the best) doll houses around!

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Art Plagiarism


This is the topic we are all interested in, but somehow can't know enough about it. What awoke our curiosity is how pop artists used Mona Lisa to create all these series of colorful pieces, yet that is not considered plagiarism. Up to which point can we use someone else's work as a reference for our own art piece and not be plagiators?

Appropriation means borrowing, recycling, copying a piece of work to use it for a new creation. Appropriation as such has been a part of the tradition in visual art, although it is now considered a post-modern movement, in which artists used historically known artworks to create their own image. Appropriation artists are different from plagiators, meaning that their original intention is for the viewers to recognize the original image (such as Mona Lisa or WWII poster), and the work is centered on this clash of pop and history.

 

mona lisa

 

One of the most eccentric artists of appropriation is certainly Marcel Duchamp. His Mona Lisa with mustache left a curious audience, as well as the variety of Mona Lisa's known in the work of Paul Giovanopoulos. Although, Marcel is more known for his scandalous "Fountain" - an art piece - a urinal which made it to the list of significant landmarks in 20th-century conceptual art.

Pablo Picasso is also an artist of appropriation, but just as he borrowed and changed other artists work ("Las Meninas" by Diego Velazquez), he had his own artwork appropriated ("Lady Alabama" by Robert Colescott is originally Picasso's "Les Demoiselles d'Avignon"). Thus, Picasso's famous quote appeared "Good artists borrow, great artists steal".

Unlike the above-mentioned artists, the icon of pop art, Andy Warhol, faced a series of lawsuits for his work. He is famous for silk-screening technique, using photographs made by some famous photographers. The reason he was confronting these accusations was that his paintings and the original photographs were competing for products on the market of art buyers.

 

How to avoid plagiarism?

When letting someone's work strongly influence your own, it is recommended that you seek permission from the artist whose work you want to change. If your artwork is inspired by another, it is a good practice to give references and show gratefulness and respect to the artist. Although, the 20th century started a question which is still alive and makes us wonder - what is and what isn't art.

Some might say that taking two images and stitching them together or adding text into an existing image is not original artwork. One thing we know for sure is that using objects that are common (urinals, food cans) and misplacing them to create a new context is challenging the question of whether it is art, but so far it hasn't been called theft.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

 

 

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Why You'll Love The Colors of Southwestern Rugs


When it would come to decorating your home or office, it would be quite natural that you would like to add something unique and different. In that case, you could think about going for Southwestern rugs. This is because if you enjoy entertaining guests, you would very well understand the importance of making a good first and lasting impression. Hence, there would be no way that you would be able to keep anything unnecessary or unpleasant in your office or home.

It would be for this reason that the experts recommend to go with Southwestern rugs. Being a completely different and distinct style, it would definitely help in livening up your space and adding more personality to it. The most important thing to consider when decorating in the Southwestern style is to make sure you have the color palette. Southwestern rugs are all about their colors.

Fundamental Colors in Southwestern Rug Designs

Color would also be something which would need to be kept in mind when choosing southwestern area rugs. This decision would depend on the other color elements which have been used throughout the room. To help you out further, you could take a look at the color of your furniture or the walls. The most important colors to consider are:

Turquoise

Native American art is littered with bright turquoise colors. You’ll recognize Navajo jewelry by it’s excessive use of bright turquoise colors. If you’re looking for a bright rug then you’ll do well with turquoise accents in your design.

Earth Tones

Southwestern style is largely influenced by the natural landscape of the American Southwest. The rolling hills and sprawling deserts lead to Southwestern rugs having a lot of browns, dark reds, and copper or rust. These are all colors that can be found in the desert sands, dust or the clay dug up for pottery in the Southwest.

Forest Greens and Sky Blues

Similar to the way Southwestern rugs contain many earth tones motivated by the surrounding landscapes, you will also find hints of bright green from the occasional bit of lush vegetation in the Southwest. And also, bright, sky blues that symbolize the great, open skies of the American Southwest.

Bright Oranges and Reds

Although not as commonly used as turquoise, Southwestern style is all about bright, vibrant colors. You’ll find many rug designs that will feature highly saturated oranges or reds as their accent color. Southwestern style is full of color and life and is the reason that southwestern rugs are almost always the accent piece in a home and not a supporting or subtle piece of furniture.

How To Choose The Perfect Southwestern Rug For You:

When you’re in the market for Southwestern rugs, you need to find the right company. You have to be careful because many companies will say that they sell authentic Southwestern rugs, but will actually sell cheap knock-offs. There are a few online retailers that will work, but our favorite shop for southwestern rugs has to be Southwestern Rugs Depot. They have a great selection of beautiful, authentic designs.

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Is Black the New Black?


If you have ever had even a passing interest in fashion then you will have come across the idiom “the new black.” The term is used to denote something that has had a sudden surge of popularity and can be used on various occasions, using the idea of black as a popular colour. You can also customize the term to suggest popularity in general; for example, if playing hopscotch was the new workout trend you might say “playing hopscotch is the new black in the world of exercise.” You can even use the phrase as a pun, as seen in the case of Netflix’s hit show Orange is the New Black which is a play on words as in this case the “orange” refers to the colour of prison jumpsuits.

However the phrase is used though, the underlying understanding is that black is a popular colour. Black is the colour that needs to be usurped. Black is trendy, cool and tough to beat. But what makes the colour black so special?

Why Simple Colours Are So Popular

SOURCE:PEXELS

What makes the colour black such a hit with trendsetters and designers alike is that it is so simple. The colour black goes with everything. By wearing black, you can make a neon-coloured accessory stand out or you can match a larger part of apparel (a dress or a jacket) for an extra bit of contrast. That’s the reason why many recommend that women own a little black dress or an LBD - these timeless black looks are perfect for any occasion. Whether it’s a night on the town, a business meeting, or a cocktail party where you need to get contacts, an LBD is a good companion for just about anything.

It also speaks to people’s love of simple colours in general. Simple colours and primary colours (red, yellow and blue) are especially popular because they are easy on the eye, familiar and, like the colour black, they’re easy to match with other colours. When looking at the most popular design palettes, you’ll notice that many of them include red, yellow or blue, even if they do feature some secondary shades as well. The same goes for logos, such as the red, white and black Delicious logo which pairs a more softer colour with an eye-catching dark colour to really make the name of the company pop. Like the little black dress, people are also encouraged to incorporate yellow in their wardrobe, all because of the wearability of these simple, primary colours.

What Are the Best Examples of Simple Colour Design?

SOURCE: PEXELS

But these palettes and dresses aren’t the only examples of simple colour design as this is a basic design principle embraced by creatives from a wide range of sectors and industries.

Take the refreshment company Coca-Cola as an example. Their red and white logo is renowned for its simplicity and the way that its white name stands out on the attractive red background. The contrast draws people in. Entertainment streaming platform Netflix uses a similar design. Its blockish logo stands out on a white background in external branding, while in the app it has a black background. This offers a design with minimal distractions. Speaking of apps, the design of the Betway mobile app uses blue and white throughout so that the category descriptions of the different table games and slots are easy to read. However, the logo of the brand itself and the category headers aren’t distracting. This is important as it draws the users eyes towards the logos of the different games available, helping players navigate to designs that interest them. And what of the companies that allow us to access these apps, such as Apple? Apple’s famous bitten apple logo is typically black or grey. This means that on the occasions that Apple does add a pop of colour to its logo, it makes it all the more special. Likewise, the multi-coloured Google logo that represents one of Apple’s competitors incorporates all three primary colours, although there is also one stick of green. With soft edges and gentle colours, the logo has become iconic.

Incorporating simple colours starts from the very beginning. Choose the right colours for your logo and then use them throughout your branding. Don't underestimate how much simplicity can help to make your message stand out.

 

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Designs for your own fairy tale


Designs for your own fairy tale

 

 

The happiest day of our lives should be done just right. After all, it is full of moments you will remember forever - arriving to the room full of people you love, first dance, and saying that big yes.

 

Weddings haven't only been every girl's dream; they are also an endless source of inspiration for many designers worldwide. The mission of wedding designers is to take care of every single detail to make your day super special, details such as bridal veils.

 

Veils are traditional part of bride's outfit, symbolizing virginity and purity. The veil was also a part of superstition that it is bad luck for the groom to see the bride before marriage. This relates in particular to the arranged marriages, and the veil was protecting bride's face from her future husband. In the ritual of wedding, sometimes the groom removes the veil from the bride's face, which states that he is ready to "consume" the marriage.

 

Ancient civilizations such as Greeks and Romans, believed that wearing a veil is protecting the virgin from evil spirits. Color white in the tradition of weddings stands for safety and something clean and untouched. As it opposes to black, it also has the role of protection and it stands for a clean start and successful beginning. Every color has its role in our traditions and rituals, just like something blue is there to bring us purity, love and fidelity.

 

There are different types of veils, various styles, length and designs. There are no rules if you should or shouldn't wear a veil, but if you choose to add these lovely symbols to your perfect ceremony, traditional veils would usually be blushers - the top layer of a two-layered veil - over your face while walking down the aisle.

 

To explore more different types of veils, take a look at DHgate online shop. They present a great variety of brands and designers, where every girl can find the perfect while detail for her fairy tale day. And don't forget, the groom is not allowed to see it before the wedding, its bad luck!

 

 

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Paletton - Color Theory Live


Remember everything you had to learn about color theory so far? Now you can finally sit back and relax, stop thinking about which shades work well together and which don't, because one app knows it all and works for you!

 

Paletton started off as Color Schemes in 2002, and it has been evolving through Color Scheme Designer, only to finally become what it is today - one app for optimizing your designer capacity by resolving all your doubts on adequate palettes. It was originally developed by Petr Staníček ("Pixy"), a Czech UI/UX designer, with the intention to be used by other designers. Petr is a designer, analyst and consultant, whose useful books on design can be found online, on his webpage.

 

The application allows you to mix and combine the shades for a perfectly packed palette from the spectrum. You can create palettes using one color (monochromatic), three colors (adjacent or triad), four colors (tetrad), or free style combination using as many colors as you desire. You can extract your palette by reading it's RGB from the website, and insert it straight into your design.

 

colorizer

 

Developed by Paletton

Even though we are super amazed by this cool software, this is far from everything that Paletton has to offer. Along with this color loving website, they have developed a widget called Colorizer - a simple peace of code you add to your website for every user to see and adapt the website palette as they find it most interesting. In the sea of tools developed every day in design world, Paletton Live Colorizer in its current beta version is a new, refreshing appearance, especially for web design. It offers a unique, interactive user experience, keeping your audience engaged and enjoying.

 

But, that's not all! Maybe you've heard of Colorpedia - a Wikipedia spin-off dedicated to all you can learn about colors, color blindness, color theory, complementary color scheme, color space and many many more. It is a developing trend, getting richer with information every day, for all of us who love exploring what we love in the color universe, learning new fun facts and useful skills.

 

Palette engine also allows you features such as presets and randomized palettes, and at this stage they also scheduled a mobile app for their users. Learning about new versions of Colorizer and Colorpedia developed by Paletton, we certainly could not keep this treasure discovery to ourselves! We can now say, without a doubt, that Paletton is something every designer will implement in its set of tools, and we are looking forward to many more features this talented team will develop! We wish you a lot of fun while playing with these fancy apps.

 

About the author:

Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.

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The Power of Color in Branding


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Understanding the power of color in branding can be extremely beneficial to those devising marketing strategies for businesses both small and large. Color is primarily associated with aesthetics, and this on its own is already an important factor in branding. However, color impacts much more than cosmetics. It can also help brands establish their message, improve brand recognition, and even drive website conversions. In this post, we’ll focus on branding and go through some telling facts and figures related to the impact of color, its relevance regarding brand message and brand recognition.

 

Color matters and research focusing on its impact has unveiled that it actually matters quite a bit. Information compiled by Design Advisor highlights that a potential customer takes, on average, 90 seconds to assess a product; in that short time, color is said to account for between 62 and 90% of the decision to purchase or not.

 

In terms of specific products, the set of options available for purchase can heavily affect sales, as two-thirds of customers will not buy an appliance if it isn’t available in their preferred color. These figures give us an introductory picture of what’s at stake. Let’s move on to specific cases and explore different ways of using color.

Color and meaning

Color works as a metaphor and carries symbolic connotations. Think of all the times you’ve gone through color motifs in literature class or heard praise of a particular way in which a movie director constructed a color palette in their film.

 

Having said that, it’s worth noting that context matters. Different cultures think of certain colors in different ways, and individual memories and emotions also factor into interpretations. However, color psychology helps us understand the common ways in which color is interpreted and associated, as well as the type of feelings it can convey to the observer.

 

For instance, green is typically associated with nature and connotes feelings of growth and harmony. Notably, it is used by businesses that wish to establish an eco-friendly or ethical approach, and many food companies use it to help associate their product with healthy foods.

 

Black connotes elegance and authority, which is why brands such as Jaguar, Mont Blanc, and Yves Saint Laurent utilize it in their logos and general design strategies. Another common choice for businesses wishing to convey a sense of elegance and polish is white. White is more approachable, yet still associated with perfection, which helps brands such as Apple set themselves apart without alienating market segments.        

 

It’s good to keep in mind that although differences in preference between genders are not stark, men tend to prefer bolder colors and shades, while women tend to prefer soft colors and tints. Still, sky blue and green are most liked by both women and men, which makes them good options for unisex brands, in the markets where this makes sense.

 

Brand recognition and storytelling

Up until now, we discussed color and its meaning, with examples drawn mainly from logo designs. However, there is much more to it than this. As mentioned earlier, color accounts for up to 80% of a business’s brand recognition.

 

Brands rely on specific colors to establish their identity and ensure quick recognition by potential customers. For example, Facebook is blue, Netflix is red, and McDonald’s plays with a combination of red and yellow. The repeated use of certain colors in a strategic way establishes a connection between the color and a brand. Think of it this way: wouldn’t Facebook’s page look odd if its interface was a different color?

 

Many up and coming brands are testing impact and recognition factors by alternating the color they use in their ads and choosing the most effective one. Research indicates that the effectiveness of color in branding depends on how appropriate it is for the product being sold; in other words, whether the color used in the branding thematically “fits” the brand. Thus, it is key to think of a brand’s story and overall message, before choosing a color scheme to represent it. Heinz, for example, decided to change their scheme from red to green and experienced the largest sales increase in their history.

 

When utilized correctly, colors can be a powerful profit driving tool. Consumers are more likely to choose an easily recognizable brand, which means that increasing and improving a business’s presence through strategies mentioned above can lead to gaining loyal customers.

 

Final thoughts

In an increasingly competitive environment, businesses ranging from small corner shops to huge multinational corporations would be wise to dig deep into their chest of branding tools and use everything to their advantage. Color can act as one such successful tool for brands attempting to set themselves apart, increase the intensity of their brand message, or simply wishing to establish themselves as a recognized brand. Smart use of color is the way to go.

 

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Awesome tools for exploring color palettes


In the never-ending seek for inspiration, new ideas that will blow our minds away, we've stumbled across these interesting tools that could offer you various ways of bringing something fresh in your design work. Whether you lack innovation or just want to play around with colors, these handy tools will take you on a trip trough time, space and internet to give you what you want.

 

 

1. time travel by color

Is your current design project asking to be a little more retro? Needs some funk and crispy taste of the past of mankind? We present you a platform called Color Leap, unique gallery of chosen artwork from over 4000 years of our past.

How is this online tool useful for you? The website stores over 180 palettes of artworks from all around the world. For every time period, you can find a selection of paintings or designs, check their palettes and copy their hex-codes right into your project. For every moment in time, you can also see additional palettes which relate to this epoch.

Whether you are looking for a vintage, 60's style design, or diving all the way back in the ancient civilizations, this unique timeline can provide you with fresh ideas and suggest palettes you might have not considered before.

 

 

2. the grass is always greener

...or what code should I use to present nature this time? Tired of having to try out all kinds of RGB shades every single time you get a new project? What if there was a tool which can just select the most suitable color for the terms your design relates to...?

Turns out, there is. The description found on their website is "Google, but for colors". And they basically are. Picular is a tool which uses Google Search and the result of Picular search is a selection of the most used shades which relate to your searched term.

What this app does is selects the prominent colors from top 20 images which Google Search locates under the search term. So, next time you are feeling playful, try out some interesting abstract terms, let the avangard inspire you, discover the color of loneliness, jungle and confidence, based on images of people from all around the world.

We hope you liked our new suggestions, and that these tools can help you unlock creativity, get inspired and overcome the routine in your work flow.

Have you tried Color Leap or Picular yet? Share your impressions and experience in the comment section bellow.

 

Author: Nina Petrov

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