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Brand consistency is one of the most important aspects of making your store memorable to consumers. Every time customers interact with your brand, online or offline, they should be reminded of who you are, which requires using the same images, logo, colors and message.
Experts estimate it takes five to seven impressions before someone remembers a brand. That number may increase as more and more brands go online and clamor for the attention of a limited pool of customers. If you want to be memorable, you must present your brand in a similar way over and over using a variety of methods.
Using your brand colors in every interaction, including in your storefront location, is a great way to create a memorable impression. However, integrating brand colors into a storefront isn't always easy. You may be limited by the construction and colors already present in a rented space, for example. Fortunately, there are some features business owners have control over when it comes to storefront branding.
Creating window displays that draw people inside is a bit of a challenge. You have to highlight some of your more popular or recent items. However, your display windows are also a great place to integrate some of your brand colors, either through signage or selected products. Think about what might catch the eye of passerby as they walk past your store. What colors surround your windows and what will pop out to potential customers?
If you are in a location where you're allowed to paint, change up the wall colors so they coordinate with your brand colors. Think about the colors in your palette and what compliments them. If your colors are vivid, you may only want to use the brand colors as an accent and stick with trendier neutral tones for the background. Different types of colors have a different impact on your audience. For example, you can use black as a neutral color and to create a sense of mystery or stick with light greens and sandy browns for a sense of tranquility.
Signage is a way to incorporate the colors you want without changing the walls or altering more permanent store features. Using signage is particularly useful if you're still developing your brand colors or testing out colors before making a change. Signage is relatively inexpensive, but still makes an impact on store visitors. Use vinyl signs in the color of your choice or add color elements over a white vinyl sign. You can also use signs to point customers toward your register, sale items or to highlight new arrivals in your store. Don't be afraid to incorporate both brand colors and accent colors for attention.
What color are the bags you put purchased products in? Using customized bags is a great way to add additional branding that utilizes your company colors. Whenever the person leaves your store and others see the bag, the bag should be immediately recognizable as a company standard. Using a signature color boosts brand recognition by about 80 percent, so business owners should look for every opportunity to do so.
Think about the last time you visited a local mall. You may have seen someone walking out of Victoria's Secret with a pink and black striped back. You immediately knew what brand they purchased from. Perhaps you noticed a black back with white letters from Hot Topic. What colors scream your brand identity, and how can you put that on a bag so everyone sees the visualization?
Depending upon what kind of store you run, employee uniforms might be a good idea. Keep in mind that uniforms allow store visitors to readily identify who works there in case they need assistance. The uniform should match the overall branding of your business. If pink is your signature color, invest in pink shirts with your logo or black shirts with a pink logo. Think about what type of uniform best represents your brand and how to add your company colors to the outfit.
If you've ever gone to Best Buy, you know employees are easy to spot because of their shirts with the bright Best Buy logo. Go out to eat somewhere like Hooters, and the orange shirts of the servers pop and grab your attention. No matter what your brand colors may be, your employee outfits should highlight them and make the store memorable.
Adding signage to your floor draws customers in for sales and other events and directs traffic through your store. You can even use three-dimensional signage to draw them into a sensory experience. Signage can be used both outside your store, such as in a shopping mall (if the mall allows it) and inside the store to direct customers down a planned path. Think about footprints in your primary brand color that lead the way to a new, featured product.
Adding in brand colors gives your store a unique identity. Keep in mind, though, that the overall aesthetic of your store is much more important than simply throwing up certain colors. It's okay to limit how much you use your brand color, but there are some places you shouldn't shy away from it, such as a sign for your storefront. With a little attention to color and how it impacts your store visitors, you should find a balance between branding and usability.
You don't achieve greatness overnight; for greatness requires a lot of hard work and a never-ending journey of learning from your own, and experience of your peers. For those of you who always seek to be better, know more, experiment and accelerate, here are some literal recommendations for you.
"Logo Modernism - An unprecedented catalog of modern trademarks" is a book written by Jens Muller. This inspirational and highly educational piece is a result of intense research and strong insight and analysis of the author. Analyzing over six thousand trademarks, Jens Muller questions and examines modernism in graphic design and the influence of modern design on creating corporate identities.
"Just My Type - An entertaining and revealing guide to the history of type*, written by Simon Garfield, takes you on a journey of different typefaces, observing the fonts and their magic. If you thought you know everything there is to know about the significance and science of fonts - look again.
"How to do great work without being as asshole - Funny, useful advice on how to thrive in creative industries", this Paul Woods' work is your guide on how to make it in the creative industries. This book is great support for all the swimmers in this industry, covering main grounds such as pitching, giving feedback and knowing your way around the world you are conquering.
"How to be a Graphic Designer Without Losing Your Soul - A staple for any new graphic designer" by Adrian Shaughnessy, tells you everything you need to know about making it as a freelancer, dealing with clients, setting up your design company and working your way up to the top. This book is full of good advice, real experience and strong insight into the industry.
"Work for Money, Design for Love - Answers the most frequently asked questions about running a successful design business", and it does by the hand of David Airey, the same author that gave us "Logo Design Love". This book is his collection of great answers and tips from his FAQ list, and it deals with psychological, creative, and productive aspects of what it takes to run a successful business as a design entrepreneur.
What do you think of our picks? What is your favorite design-related book? Share with us in the comment section below.
Written by: Nina Petrov
In our previous article, we suggested several platforms where graphic designers could sell their work. A big part of the contemporary design community are comic writers, and these platforms also come in handy for selling products related to your comics. This is why we decided to explore some Instagram accounts that help these authors reach a wider audience across social media, and take them to their online shops. Comic content explored here is not only funny but relatable to our personalities and also tackles some social causes that matter to the artists.
Punky Studio takes us on a trip that follows our main character, a cat, which explores daily challenges such as anxiety and lack of motivation. The author uses this platform to talk about mental health, and okay, an adorable dog from time to time, but this Instagram account is linked to the Etsy shop where you can buy illustrations or handmade pins about mental health. What makes this account sell is the content which speaks to the cause-driven people worldwide, but also a good brand, authentic drawing and good understanding of the Instagram audience.
Eckyo.me advertises an online drawing course by the author Ecky O. This Instagram account buys us with adorable characters and well-developed brand, but this art of visual storytelling is used to share motivational and inspiring short stories. This account is like your daily dose of Kung Fu Panda wisdom on social media, which takes you to their website to learn how to increase your character drawing skills for improving your own work. This account is an example of using Instagram to sell education, while the shared artwork convinces you that they know what they are doing.
4 am shower is an account that represents illustrations created by Guy Kopsombut, who tells us short stories about cute wild animals and their adventures. Every story is sharing a motivational and supporting message, making it our daily dose of cute-things-on-Instagram. For Guy to be able to tell us about love and friendship, he has to receive a lot of support from his fans around the world. Guy does this by rewarding his supporters on Patreon with prints, sketches, stickers, postcards and other perks featuring our favorite love-giving animal of the month.
From a wide green sea of Instagram, a charming Greek humor finds its way to our feed. I am talking about one of the most popular designer profiles Hands Off My Dinosaur - and I do believe nobody want's to mess around with this guys dinosaur. Teo is selling, by his own words, "illustrations and stuff", and he does it remarkably. This Instagram account will surprise you with ordinary things in out-of-the-ordinary situations, which will make you laugh till your stomach hurts. His humor is often related to food, but some interesting anthropomorphic planets, chess figures and washing machines make an appearance as well. The link on this profile takes us to his Etsy shop, where we cannot resist to cards, stickers, prints, magnets and other "stuff" we just really wanna pin to our wall and have it make our day every morning.
Safely Endangered has been around with us for quite some time, during which it has developed a certain audience type which this account can take to the end of the world with their eyes closed. The audience to these "silly comics" are enjoying the safe environment in which they read the silly jokes which sometimes go all the way to the dark corner of our consciousness and back. Besides the usual mugs and prints, the personal website we are taken to is selling a graphic book of your favorite comics and more, using selling services such as Amazon. A very specific niche of these comics are the reason why this account has almost reached a million followers and is now selling a book worldwide.
Stacie Swift, or probably the most famous Stacie on Instagram, is our next pick for designers social profiles. Stacie uses this social network to illustrate positive messages and she, just like you, identifies as a color lover! Her account is well branded with bright, chippy colors, which support the background of each post. Her mission is to make your days with awesome sense of design and comforting words, which she is now well recognized by, and most loved by those who care about their mental health. Stacie has a shop for her postcards, but also socks and other items, a personal website and a blog where she shares her thoughts. On top of all this, she also uses Patreon where most supportive fans can reach her.
In our previous article, we have mentioned Society 6 as a platform for selling your design. Steinberg is one of the artist whose chose was precisely Society 6, while his Instagram account helps him reach his customers. Steinberg is a type of cartoonists we loved reading in our daily newspaper. His critics of society are funny, realistic and relatable. He usually uses simple black and white drawings to tell a story, although sometimes he cheers us up with water colored images and amazingly balanced colors, which reasure us that he knows what he's doing.
I don't know if these full stops in the name of the account are on purpose, but they are really suiting pauses between each word, which describe the account accordingly. Backed with personal experience of a girl in the urban society, Loron really gets people involved. Her characters are also very well developed and animated-like, so we can easily see this turning into an animated show one day, with the right support. For there.goes.motivation Loron uses Patreon and exclusive perks for her most loyal supporters.
Another Patreon user, Relatable Doodles are a super successful Instagram trend, presenting the type of doodles you can relate to (if the name didn't say it all). This designer tackles burning issues such as use of technology, ecology, activism and activism-wanna-be, as well as anxiety, friendship and relationship inspired topics. Cee has really made it into "creating comics on the internet" as her full time job, but she knew how to develop a responsive community around her work before asking them to pledge on Patreon and support her. A truly inspiring story of an Instagram account, from which we can all learn from.
Written by: Nina Petrov
Digital market his not only the future but also our present. If you are a graphic designer, there are infinite ways to make your passion profitable. One of them is to sell your design online, on one of many platforms created for a competitive digital market. Whether your designs are printable on canvas, cushions, T-shirts or business cards, one of these selected platforms will become your favorite marketplace. Explore their communities, get inspired by designers worldwide, and make money selling your fonts, templates and much much more.
Design Cuts is an exclusive community which features only creme de la creme of the design world. They created a highly competitive marketplace for fonts, templates, graphics and wonderful stock photos. To get featured on their website, you would need to be selected through their contact form.
This awesome platform is one of our favorites. Every designer can open a shop here, and sell everything from fonts to 3D assets. You can arrange your own store and set your prices, and Creative Market will take 30% of the items sold. Their community counts over five million users, which makes it a challenge to find your way to your audience, but also too good to resist.
Unlike your stores on other websites, this platform lets you customize and brand your own shop around your personal visual identity. Each shop is supported with access to analytics, market research tools, and social network tools, so it's even easier to attract your customers through social media you already use. They have a free plan, and their full support plan will cost you $29.99 per month.
Although Etsy is primarily used for marketing handmade and vintage items, they support sales of every type of design. A big advantage of this craft market is millions of users worldwide, which can make your work be sold around the globe. To list a product here, Etsy charges you $0.20 for four months, which makes it be recommended for serious and confident players.
Society 6 is an online shop which sells and ships primarily art prints, phone cases, and T-shirts, with your design. This unique platform sells products which you design, and they take care of everything for you. If you wanted to work in fashion or interior design, or both, this is just the right place for you. You can freelance for Society 6 and be well-paid and featured everywhere.
This online store also offers you the possibility to get printed on T-shirts, prints, mugs, etc. The cool difference is that they let you create your own storefront. Everything else is taken cared of by the community managers themselves, so, again, no stress for you, just creativity.
This authentic marketplace is a community where you can find (and offer) great quality logos, brochures, business cards, etc. Show your amazing templates to the competitive community, and a well-paying customer. This website also has a shirt design maker software for custom design creations.
Designers love Redbubble because it ensures fair payments - no hidden taxes and percentages here. Every seller can set their own profit margin for every product type. Your earnings are delivered to you each month, while membership is completely free of charge. This platform is home to artist groups which make this community a cupcake.
One website which lets you sell various design products and customize your own online shop. Crete without limits and only pay your fees after you successfully sell your artwork.
Infographics, add-ons, textures, vectors, icons, logos, templates and many more products which you can upload and sell on this big platform. The community can give you feedback on your work, which is great support if you are growing your audience from zero. You are also able to present a live demo of your design to potential customers. Pretty cool, huh?
How did you like our 10 platform picks? Did you already try one of these? What is your experience like, which one would you recommend? Please tell us in the comment section below.
Written by: Nina Petrov
If you made it this year's resolution to travel and improve your skills, meet artists worldwide, exhibit your artwork, engage your audience and create without limitations, then an art residency might be your perfect move in 2019!
For Colourlovers community, we distinguish some awesome opportunities for designers and artists!
Inspiring Change training course & residency is about professionalizing your creative ideas and supporting your entrepreneurial initiatives. They offer education within the fields of project management, design thinking, visual identity & branding, marketing & social media, and public speaking & pitching project ideas.
All you need is a good idea - and the team will help you do the rest! By the end of the two-week programme, you are equipped with skills to develop a kick-ass project, inspire your community and grow your network on a global level. In short, Inspiring Change mission is to help you emerge and overcome the obstacles you weren't thinking about during your art school. The workshops are facilitated by appropriate experts in these fields, with wide experience in developing creative projects.
This residency takes place in Belgrade, Serbia, from 21st of July till 2nd of August 2019, and the deadline for applying is 22nd of April.
For those who love nature, Kolla Festival offers a unique experience for artists from all over Europe. The whole residency takes place in a forest, at a camp spot, with late night talks under the stars.
Antropical is a multidisciplinary practical research residency within a festival setting, merging the performing arts (dance, theatre, circus, conceptual art, video, audiovisual art, etc.) with theory (philosophy, [art] history, curating, political science, etc.), design (landscape design, graphic design, architecture), education (art therapy, teaching, etc.) and any other discipline interested in partaking in the debate on the relation between art and festival culture.
This residency takes place in Steinfort, Luxembourg, from 2nd till 22nd of August 2019, and the deadline for applying is 26th of April.
If you are not really in the position to travel to a far place to meet fellow artists and exhibit your work, you can always do so online!
Cold Bench is an online community with a gallery that exhibits arts on a rolling basis and creates an online art residency experience. Their open call "The Rejects" is looking for two things:
The call is open until 20th of May 2019. Look up their online residency opportunities and previous showreels.
The Artnoise Artist in Residence in Karen Village, Kenya, is a fully funded residency program which provides time and space for visual artists, curators, and arts professionals to create, research, experiment, cultivate new directions in their work as well as execute new projects. In addition to a shared studio space and living facilities, artists are surrounded by a community of artistic peers and have the opportunity to learn from their peers in a tranquil cultural environment.
Their call is open to visual artists, designers, curators, art writers, cultural students, applied artists researchers, and other arts professionals who are interested in drawing inspiration from African arts and cultures whether they speak English, French, Arabic, Spanish, Portuguese or German.
The residence takes place from 26th of May till 15th of June 2019, and the deadline for applying is 19th of April.
This residence in Japan offers a long stay and a short stay program. In the Long Stay Program, they provide lodging for a foreign artist for a period of up to 60 consecutive days. During artists'stay, the host not only support the artist financially, but also help to provide him or her access to the local community, particularly in terms of overcoming language barriers.
In the Short Stay Program, they offer a free, short-term residence for artists in return for an artistic donation in the form of a public event, performance, installation, etc. They aspire to make the residence a new artistic point of transit so that it may continue to attract artists to Matsudo – and Japan – from around the world.
The residence is located in between central Tokyo and Narita, the deadline for applying is 30th of April (for long stay) and ongoing for short stay.
Where are you going to spend your summer and what will your focus be? What will you choose to learn, who will you meet and what will you create?
What are your experiences with art residencies so far?
Tell us more in the comment section bellow!
About the author:
Nina Petrov is an activist, poet, performer and mathematician. She communicates with the world mostly through words, movement and equations, but sometimes also by speaking very loudly. The only truth she could say about herself is that she keeps changing every day, never stops learning and interacting with her surroundings.
Why do students take a separate class to learn the skills of building a portfolio? Is it really worth it because you can always rely on some online service that offers you to buy assignments and receive good writings? Well, the truth is that you always have an opportunity to opt for online companies like Australia PapersOwl that will create a proper paper, but you can do it on your own, thanks to the classes you can take and a few tips that you need to have in mind. Building your graphical showcase of personal skills and work experience should be eye-catching, innovative (in terms of design) and interesting to your potential employers from the niche you want to develop a career in. Let’s say a few words on the most useful tips you can learn to tailor the perfect presentation for your job-seeking adventures!
The best way to start is to see what other students did, just to see how they think. This is a good tip to remember, especially for later job searching adventures when you are entering the more specific industry. Their design introduces you a gap that no one filled so you can use that as an advantage. Avoid plagiarism and copying other’s design portfolio examples, but rather be creative by designing something that you haven’t seen yet. This way you attract the attention of potential employers who will see that you have a talent and ability to distinguish yourself among others.
Alternatively, use services like Portfoliobox where you can create and customize a site according to your preferences. This way you can quickly and easily set up your website to show your skills. You don’t need to code complex structures just for a kick start but rather to quickly land somewhere and use your skills.
Internships are the fantastic way to boost your knowledge, experience, and paper and try to get on board during summer to experience a bit of work atmosphere and students that work on many side projects are busy all the time but also potential targets for employers. The experience is the key to the development, so make sure you collect it as much as possible. Sometimes is hard to get the project as you have no experience, so you should start your own one to show your skills and decisiveness. Include all of these in your portfolio and if needed buy assignments from professional writing services that will enrich your vocabulary. Assignments are the legit way to prove your qualities and skills so make sure you include them in the design.
Do not be afraid of mentioning every project that you participated in. Whether is a social science project or a small startup plan for sustainability in fashion, you must include it. The employers care about your design, thinking and developing, but less about how you use natural and recycled materials to create a trendy and fashionable piece of clothes. It is all about the involvement and role, so make sure you precise your project roles and assignments.
Web presentations are one of the most common ways in the online world. If you are wondering how to make a graphic design portfolio unique, then you should start with buying a domain and getting things on a higher level. Once you buy it and set everything ready, make your own logo to make things more serious. Learn CS Photoshop or other program and model your logo for the website that shows your job skills. If possible, code a unique theme for the website and hire Australia assignment service to write a personalized and high-quality content.
The social strategy is important as it confirms your identity and integrates you with the rest of the world. It is recommended to use two online platforms that you should according to your skills and affinities. For example, if you are a graphic designer, you should use Instagram as it more illustrative tool. Good backlinks are a fantastic way to make you more appearing on Google especially when you link social accounts in your portfolio. After all, the better everything is packed and connected, more likely is that you will catch someone’s eye.
Why do you present your knowledge? What do you want to achieve with it? Explain how and why you and your projects are different, and how they can be useful to someone use. The relation to personal and real-world experiences is a good link to explain what you are looking for. Present useful facts that back up your claims and intentions, as well as reasons for designing a portfolio.
This is especially important for those who want to be graphic designers. Practice on many projects before until you learn and get the feeling of color setting. Do not make very colorful portfolio as the neatly balanced, graphically precise template of your presentation is all you need to be interesting to companies. You can use Paletton to design a color palette that has a balanced spectrum and make everything more personalized and unique.
A lot of people are searching for projects and workers via mobile devices, so keep in mind that you must optimize portfolio so the Android or iPhone users can easily navigate it and browse. If you don’t, more than 50% of users will just close when sees content and design that are not optimized. Depending on the industry and jobs that you are looking for, you should find online Australia buy assignments service to proofread and optimize your content. Student portfolio websites often recommend some good team of writers that tailor your content to be optimized and well-suited for the niche. Keeping both things optimized, you are building yourself a concrete pavement to the job you want.
Author’s bio: Becca Stickler is a freelance writer with a focus on sustainability and eco-friendly living. Now engaged in travel around the country and writing.
Nothing entirely comes close to the excitement of packing off to campus for the first time, and it gets even better once you realize that you now have your private space-with no parents around!
Unfortunately, though, university bedrooms are not a sight to behold. Not only are most of them dull, but also unfavorably drab. Nonetheless, don’t let it dim the light of your spark! With a few easy tips, you can transform your otherwise dull dorm into a stylish and dashing new abode in no time!
Below are some easy hacks to decorate your student dorm room and make it picture worthy.
What is perhaps among the easiest ways of making your room extra cozy is the use of fairy lights in brightening up your space. For more adventure, you can go with neon lights. With the fairy lights, you can drape them around your room or use them to hold up photographs with pegs.
It is no brainer that as a student, you have a lot of things to remember including exam dates, essay deadlines, and even class hours. Even so, while you could have your room stacked with post-it notes, you can go the relatively neater option of creating a deadline board.
If you only get a little more creative, you can transform virtually anything to hold your possessions. For instance, you can modify a small stepladder to a delightful storage feature with some attention and love. If you have a bookshelf with a plain panel, you can customize it by adding some of your photos into the empty spaces behind your books.
Simple, innovative measures can transform your drawer space to make it look both attractive and organized. You can take dividers for instance and quickly spice up a sock or underwear drawer instantly.
While this one sounds quite ridiculous, take a moment and understand what it means for you. Word is that you can create temporary wallpaper by using just plain fabric sheets and liquid starch. Imagine that! Surprisingly, all you need to do is pick your favorite material (choose a wacky color) and get a sponge roller to stick it up using the liquid starch! Luckily for you, in case you need to move out, all you need to do is peel it off!
You can personalize virtually anything-including plain lampshades. Once you poke holes in the lampshades, you can project any pattern you wish across your room.
While it is exciting to get a room on campus, the disappointing thing is that you can have an awfully dull bed staring at you once you arrive there. However, if this is the case, you can create your own headboard to give it a light touch of personality. Luckily, all that is required of you is to make a trip to the closest hardware outlet and pick up a plank of wood. You can decorate this plank with fabric, light, or anything else you fancy.
If you don’t know what a Washi Tape is, it is a remarkable Japanese masking tape which is not only reusable but also removable! These characteristics render it suitable for numerous diverse roles including creating removable wallpaper, design photo frames, not to mention what is perhaps the most captivating functions, creating pineapple-themed wall art!
Spice up your bed by pilling up some cozy, patterned, and colorful cushions on it. Any cushions with quirky or eccentric design or slogan cushions can spark some life to your bed area. You can also get adventurous with shapes, prints, or even sizes which contrast against your bedding to make your space pop up with a remarkably cozy bed! You can check out Etsy for these and much more selections to suit any student room.
If your room has an open wardrobe that features a visible hanging rail, the whole setup can look quite messy in an instance especially if you are using a load of mismatched hangers. Alternatively, you can decide to purchase a set of relatively cheap hangers and proceed to tailor them to match your room. You can add sequins, and either spray paint them with gold to a chic touch or cover them with fabric.
While there is nothing much to this little trick, adding some plants across your room is a simple way to spark some life into your room. What’s more, this trick comes with a surprising assortment of health benefits such as making the air cleaner as well as enabling you to study better (for real!). Jade plants, rubber trees, not to mention rubber trees are some few examples of simple to maintain plants you can start with.
One of the simplest ways to land a personalized, unique rug is just to paint one. You can find an assortment of cheap rugs in thrift shops as well as numerous other secondhand outlets which you can use. However, for the best results, go for one with a relatively low pile.
If your room is a studio apartment, it can give you problems thinking about how to work on the open space. However, there is a simple fix to it! You can make use of your furniture pieces to establish different ‘zones.' As a first, you can set up your working desk along the living room side to separate the living room from your sleeping area. There are multiple ways you can do it… Be sure to visit Houzz to get some inspiration or
As you will discover from various sources and surveys, college life is quite a buzz and crucial, and the load you get in school in order to enroll can be so enormous that it’s difficult to keep up. That' why students turn to numerous online essay writers who can get your assignment done for you with ease and on time.
Nonetheless, this is not to say that you still can’t invest in a desk to do your research or review your custom essay. If you have a desk in your dorm room, it does not hurt to make this place worth sitting at. You can spruce up the desk area with photos, colorful lanterns, or even plants. If you want to attach items to your room wall, you can try the UHU white tack as it doesn’t leave any stains.
Are you fed up of the fittings which came with your dorm room? If so, there are numerous easy ways you can follow to spice up things a little bit. To start with, you can unscrew handles on old furniture such as your drawers and screw in some new ones of your choice. The options are unlimited, but be sure to put back the old handles once your tenancy is over to avoid getting in trouble!
It is no brainer that you, of course, have a phone, or even a tablet and a laptop…right? Each of these gadgets needs to charge regularly. With such a tangle of wires, it is very easy for the electronic cables to pile up and become unsightly. However, we have a solution to it; create your own charging station. It is surprising how easily things get tidier without all these wires entangled around the room.
Content marketing is essential for branding. Special marketing content plays an important role to increase the engagement of customers. To get desired results, you have to create engaging web content with a tagline, a catchy message, and call to action. With inspiring stories, you can create the first impression with your customers. Consider the advice of professional writers with the story and essay help to give a different voice to your business. Make sure to engage people with your brand to drive desired behavior.
Every brand needs high-quality, original content to bring your brand to life. Here are some essential components of strategic writing:
Strategic writing for your brand is necessary to increase the engagement of customers on a deeper level. Feedback and involvement of people are essential to get fresh ideas to make your brand memorable. Original content is authentic and compelling for your customers.
As per Derek Halpern, you have to spend 20% of your time in writing and 80% in its promotion. If you know promotion tactics, you can bring visitors even with mediocre content. Without contagious content, your dream to get tons of traffic can’t become a reality. Communicable means engaging articles. Try to write on interesting topics that force readers to share it with other people. With contagious articles, you can naturally increase your traffic.
If you want to increase awareness of your brand through your writing, you have to be shameless to steal ideas of other people. A tool like Buzzsumo may help you to find strong ideas. Type your keywords in the search field and check the most shared blogs and articles based on your anchor texts.
Check community sites to see massively contagious articles and blog posts. If you are blogging in the marketing niche, you can find great ideas from Buzzsumo. It is true that you can steal ideas, but you can’t steal words from other articles. Your readers will ultimately find that you are a copycat. This situation can ruin your credibility.
Keep it in mind that you can improve articles and an original idea so that people can’t recognize it. Here are some ideas to enhance the quality of your article.
Before writing on an idea, read maximum articles available on the internet. Keep it in mind that stealing an idea from a person is plagiarism, but stealing from several sources is research.
People love graphics, so include several images in an article. Make sure to create custom images to illustrate important points. Your article must have these visual assets.
A story can sound completely different depending on the narrator. A few people have extraordinary talent to tell a boring story into an engaging manner. If you are not gifted to write creative stories, you can create viral headlines. A weak headline can kill your article, so create an exciting headline. Clickbait headlines aim to exploit the inquisitiveness gap to provide enough information to make readers curious.
Without targeted keywords, you can’t optimize your articles. The Keyword Planner of Google helps you to brainstorm potential keywords. Keyword optimization is essential for link building, content creation, and content strategy.
After choosing focused keywords, you have to mention it in the title tag. Keyword optimization is essential in a link building strategy. Navigational links, breadcrumb links, inbound links, and internal links must have optimized keywords. To get a better ranking, you have to connect with searchers. Target keywords are necessary for your content.
When it comes to getting started with creating stunning designs, two things are necessary: skills and resources. However, for starters, graphic design can all seem a little too overwhelming at first. From long hours of practice to an unending need for creativity; not to mention some graphic design resources cost a pretty penny, it can sometimes become an uphill task for novices. But that shouldn’t deter you from creating stunning designs. As a matter of fact, there are plenty of amazing freebies and affordable tools that can help you get the head start you need to become a veteran designer. Plus, with the right skills, you can be a master in the game without even trying.
In this blog post, we’ll highlight 5 things that you need to master in order to get an edge in creating stunning designs. Sound good? Let's dive right in.
Here’s the blatant truth: No matter how amazing your designs are, it's pretty much pointless if they don't make a good first impression. That is to say, if people don’t like what they see at first glance, then you’re probably not going to wheel in as many people as you would want. So it makes perfect sense that we would mention the UI design here.
The truth is, UI design is pretty much a necessity when it comes to the graphic design front. So, it’s good you have all your bases covered in as far as skills go but every other graphic designer does too. So you need to ensure that you have an ace up your sleeve. If you make a good first impression, then whatever you call to action has a higher chance of being acted on.
Don’t take chances! You need to be able to create stunning designs every single time. But you and I both know that it’s much easier said than done. Not to mention your audience is a bit more particular and will often times shun blatant designs almost as soon as they see them. Therefore, you need to create compelling images. Images that will create a connection between you and your audience. Images that will ultimately convert your audience into customers. But how do you do that?
Fortunately, there’s no shortage of tools to help you create stunning designs. And one of the best in this front is Photoshop overlays. Photoshop overlays are one of the most versatile ways to transform the look and feel of your designs. With photoshop overlays, you can add texture and elements to an image and transform an otherwise uninspiring image to a stunning piece of art. So whether it's a stunning fog effect that you are looking for or a whimsical autumn, fairy garden or falling leaves effect, there are literally dozens of themes to help you create the perfect design. If you’re looking to create stunning designs, then you definitely need to master photoshop overlays.
It goes without saying Lightroom presets are yet another resource you need to master in graphic design. From nitty-gritty aspects such as image exposure and white balance to more complex aspects such as curves, tones, and shadows. Along with ensuring that you create stunning designs from the onset, Lightroom presets have a lot to offer. Also comes in handy later on when you want to ensure that the final piece is nothing short of a stunning masterpiece. And the best thing about Lightroom presets is that they’re pretty easy to master.
Next up is typography. Typography is basically the art and technique of arranging the visual component of written words to make written language more legible. If you want to master typography, there are lots of typography tutorials to help. However, good typography often comes down to creative intuition. Once you grasp the basics, all you need to do is look for typography resources that will help you further sharpen your skills.
Here are some typographic considerations that you’ll need to take into account when mastering typography.
Typefaces are not created equally. Some are wide some fat, some are narrow and yet others thin. So word sets in different typefaces take up a different amount of space depending on the size.
Tracking and Kerning
Tracking here relates to the spacing of characters applied evenly whereas kerning is basically adjusting spaces between characters to create a harmonious pairing.
Here is another thing that you need to master to create stunning designs every time. In many forms and instances, the logo is what distinguishes a particular company from the other. Think about Guinness, Coca-Cola, McDonald's, and KFC. They are all visually represented by their logos. It doesn’t matter where they are in the world customers will still flock towards the direction that these logos are.
The truth is, the importance of a logo cannot be underestimated. They not only help identify a company but they are also a succinct and efficient way of communicating more about the company. Which means that the designs have to be both intuitive and stunning to wheel people in. And since it’s something you’ll probably be doing a lot of, it's definitely one of the many things that you want to master to perfection.
Don’t let yourself be overwhelmed by the number of graphic design skills you need to master to create stunning designs. Sure there are plenty more things that need to be mastered but these five are the most important. The bottom line is to ensure that you have mastered every aspect of photoshop overlays, typography, Lightroom presets, logo designing and UI design to come up with stunning and striking designs every time.
Originally designed to thermally wrap a beverage, this increasing trend of custom koozies serves even more ingenious purposes. With today’s market rapidly expanding, it becomes difficult to satisfy the expectations of your guests, clients, or even family members. Our customizable product will fit your needs no matter the purpose.
If you are ready to take action aimed at building your company’s image and developing or expanding relations with clients and contractors, purple Koozie reflects professionalism and elegance. Putting aside the value of publicity, personalized gifts effectively present your company in a fashionable and expressive way. Your logo on a trendy, colorful, and shapeful Koozie will speak for itself in a variety of places, spreading the company’s eloquent message across the nation or even globally. Company’s gadgets tend to build the brand’s image, increase the probability of recommendation, and they testify to the stability and professionalism of your business. This commitment can bring very valuable and long-lasting results and relations. It’s your chance to shine!
When we talk about personalization in marketing, we must remember that the gadget is an extremely accurate method. A personal relationship with the brand that is being built when the gift is received is stronger than with most other advertising tools. Our custom Koozies make ideal candidates for promotional purposes: there is a wide spectrum of opportunities, places, and events in which they can be used; emotions that accompany the moment of receiving a gift “ignite” the effect of reciprocity; green Koozie is a perfect way to demonstrate creativity and ingenuity of your brand and its people - the color translates into the movement. This hot item will make the best offline advertising tool, whether it is to market a desired product or the company itself.
When organizing a party or any type of celebration, it is worth remembering to thank your guests for coming. Spoken appreciation is always a good idea, but increasingly we turn to delighting and creative favors that our guests can take home. With our black or white custom Koozies, you will deliver three perks in one single item - the practical advantage of thermal insulation of our Koozie, a way to express your gratitude, and a personal and unique message designed specifically for that one person. Of course, keep in mind that our Koozie changes colors with changing theme of the party.
There is no need to use bizarre or extraordinary ideas in the political campaign. What a better way to reach the audience than the custom-made and loud Koozie with a message that will stretch throughout the nation? Giving away printed beer sheaths will serve campaign’s purpose and attract voters. Through our red Koozie, you may display your vision in the unprecedented way. In addition to spreading your philosophy, ideas, and memo, let’s not forget about the convenience of owning a Koozie - the benefit of surviving indoors or outdoors with your hot or cold beverage.
Where can I get my personal Koozie?
With suppliers widely available, it is not difficult to find the product you are looking for. However, with such enormous amounts of resources, the quality is often questionable. Express Imprint delivers high-quality Koozies with your very own unique design, therefore we highly encourage you to put trust in the company that ensures your satisfaction.