Perforated paper is simply delicious. Those tiny dotted punctures have a nice look, have a fun feel, and make you want to interact with whatever it is they're on, whether it's something being used for functionality purposes or not. Ideally, they also tell the viewer what to do without actually telling them what to do, which can be pretty convenient when you want an uncluttered design.

This post brought to you by the leading greeting card and postcard printing company, Next Day Flyers. They're bringing creative invitations to life.

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In vite verb |inˈvīt| [ with obj. ] make a polite, formal, or friendly request to (someone) to go somewhere or to do something

Invitations tend to go hand-in-hand with the traditional carnival ticket as a form of entry to an event. By means of tradition and sentimental memories, utilizing the idea of a ticket in design doesn't always mean to literally include carnival tickets (but that can be a cute addition that never gets old, too!).

Wedding invitation booklet using digital, letterpress and perforation - by dolcepress.com

In these dramatic wedding invitation booklets (above), simple perforation was used to create a tear-off RSVP postcard. This postcard tear-out is an excellent idea as it cuts down on providing an extra envelope while also using a portion of the invitation to re-use (tearing out and mailing the RSVP).

The launch of Mattel’s first line of Hot Wheels cars in 1968 was the beginning of what would become a big part of many of our childhoods. Almost 45 years later, Mattel estimates that about 41 million kids have grown up with their model toy cars, while the faithful enthusiasts have become collectors as adults. So, what was the secret to Hot Wheels' success?

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For starters, a constant stream of new models and concepts has enabled Hot Wheels to remain competitive. Its rivalry with Matchbox, which had a 15-year head start debuting in 1953, has resulted in a very colorful history that has transformed our entire preconception of what model toy vehicles should or should not be.

Hot Wheels 1968 Advertisement Featuring the Cheetah (source)

Often referred to by collectors as the “Sweet 16,” the first 16 cars that were released featured metallic “spectraflame” paintwork in such exotic colors as Antifreeze, Magenta and Hot Pink. Soon to follow were a collection of 48 cars released in the 1970s, which included the Paddy Wagon and models with rotating crash-panels called Crack-Ups.

The entire COLOURlovers Team spent the better half of last week at Print's COLOR CONFERENCE in NYC. This was the first year of the event and I can definitely say we look forward to many more!

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Aaron & Darius (aka Bubs) | "Creative Differences" 

As the event organizer, Print had the tough job of narrowing down what topics would be covered to rein in color at its finest. Topics ranged from color trending to a variety of looks at color in product design to how color affects our lives on personal levels, business and even non-profit. Between some great speakers, fun activities and CMYK Cocktails, I'd say we all had a wonderful time discovering color in ways we hadn't thought of before. It was truly intriguing to meet and talk to so many people interested in color and who work with it in a variety of fields. From those who deal with it broadly between science and art, every attendee brought a unique addition to the conference.

If you'd like a full rundown on the happenings, see blogpost, Viva Color at Print's First Color Conference  - great images of the CMYK Cocktails, the speakers panel and many fun candid shots.

Andy Gordon of 48HourPrint.com using Jamie Aylwin's palette | "Planking" | @48hourprint

What is the first thing you do when someone hands you a business card? Look at it, of course—and then stick in your pocket/wallet/purse. If it is something you are really interested in you might fish it back out and put it in a place of honor on your refrigerator, or give it a front row pocket in your wallet where all the “things used often” are kept. But, more often than not, the poor business card gets forgotten or lost soon after it is received.

We all know what a critical and inexpensive little marketing tool the business card is. In fact, almost anyone with a business has business cards. So the question becomes, how can you create a memorable business card that the recipient will use again and again? Here are some creative ideas from fellow entrepeneurs who took the common business card and turned it into something a whole lot more…

Combination Business Card and Drawing Template (source)

These fluorescent acrylic business cards were designed by an organic chemistry tutor who needed a fresh idea to both generate business and leave a lasting impression. He soon realized that one of his most common teaching tools would make the perfect marketing tool. His creation serves the function of a traditional business card, while giving the student a template for drawing diagrams that reveal the “arrangement of substituents on a saturated 6-membered molecular ring” (source). As an added bonus, the colorful glow-in-dark feature makes it useful day or night.

 

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This Italian fashion and art photographer uses his stately black and white business card as a stenciled signature on his original photos. When he hands you his card he is, in essence, handing out his signature.

 

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When this Japanese model-kit company hands out a business card, they are giving potential customers a little taste of what they have to offer. This is no ordinary card, it is actually a miniature model kit that, when taken apart, can be snapped together to create a Formula One car, a fighter-plane, or a warship. Its lack of color is made up for in its potential for giving customers a fun experience.

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This shiny metallic pop-up business card will look cute on your desk, while serving as an easy reference tool as needed.

 

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 Another metal business card, but with its own bag of tricks—a fully functioning set of lock-picking tools!

  (source)

If you’re a beautician, giving your customers something to brag about is a great way to generate new business. Aside from a great new hair style, what could be more “talked about” than a business card that you can actually wear in your hair? Its simple color scheme adds emphasis to its usability.

 

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The bright, yet simple two-toned color scheme (and stretchy features) draws your attention to a card that is not necessarily as useful as it is memorable. If you are a plastic surgeon, this is card is sure to get the word out.

 

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This cheerful orange business card can also be used as a shoe horn.

 

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This “green” business card will definitly find a place on a desk, rather than in a drawer. By following the simple instructions on the back it sprouts alfalfa!

 

Encouraging potential customers to keep your business card close at hand can be a challenge. But, the reward for your efforts could make all the difference, especially for a small business with a lot of growing potential. While some of these business cards may be a bit lacking in color, here’s to hoping they colored your imagination: What ideas do you have for making business cards more usable?

 

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Millions of pink Breast Cancer products get ready to take October by storm. The colors of awareness are popping up everywhere by any number of businesses large and small…

“Buy this pink product and all proceeds will be donated to breast cancer.”

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photos by me | The Human Bean donates all proceeds to the local hospitals on a certain day in October.

This might be one of the most successful marketing ploys of the twentieth-century. Why? Because people don’t mind contributing when they feel like they are getting something out of showing their support.

Take a look at the average consumer, who generally does not have or want to spend the extra cash to simply donate. Now they can donate and get something in return. Wouldn’t you much rather spend $8.00 on a pink water bottle than donate $8.00 directly to a charity? I am going to buy a water bottle anyway.

Embrace Activism Products specifically designed around Breast Cancer

The sheer number of charities asking for donations can be daunting. How do you pick one if you don’t necessarily have a sentimental reason to go with one or the other?

Being an average person and general consumer of every day products, I have no personal reasons to choose to financially support a cause. So unless someone asks me to donate I most likely wouldn’t think to donate if it wasn’t right in my face when I go to the store. But, since I’m there, I might as well buy the loaf of bread with the pink ribbon graphic promising to donate for me. I feel good about supporting a cause and I get my loaf of bread, everyone wins.

Simple Methods, Big Impact

A couple basic cause-based advertising models…

Spare Change: Asking customers if they would like to round up their purchases to donate the extra change to a certain cause or charity. Normally something at a grocery store, but you could use this on a smaller scale in almost any type of situation.

Color it Pink or add a Pink Ribbon: This is the biggest marketing scheme we see on a daily basis. Companies small and large use this method to generate awareness for their brand, products and the cause (of course). Pair up with a foundation or simply donate to local programs (organized charities, hospitals, groups) to draw in community members.

Small & Large Scale Business for Charity:

With October just a hop over the fence, there is ample opportunity to get in on it some way or another! From using the color pink and boobies in unexpected product design or creatively funny ads, it's a great way to step out of your regular routine and make a splash at it!

Products & Proceeds

Jordan "Think Pink" | Nike "Think Pink"

 

• Aluminum Water Bottle | Avon Bottle
• Brita | Nathan Hydration Bottle

Pink tortillas, El Rey tortilla factory (2009) 

Putting on events or being involved in events can get your brand out there in any number of ways...

Ladies Golf Breast Cancer Day at Jamberoo Golf Club. 

2011 Camaro SS Pink Breast Cancer NASCAR Pace Car

Penny Lancaster Pink Ribbon Walk 2011

Etsy...

I'm actually surprised at how little Etsy crafters have made for Breast Cancer Awareness Month and I'm even more surprised that more than half the crafters displaying content for sale, are not even trying to pull off donating proceeds or a percentage to some foundation or another...which would probably help their purchases. Maybe we'll see more pop up as we get in to October more.

• Bag by Pampered Knitting | keychain by BeachBMXDesigns
• cake pops by DaintyButton | bag & tote by Bagsmadetoorder

 

So is it wrong or right to run creative promotions and sell product based on Breast Cancer Awareness?

With October being the official month for Breast Cancer Awareness, there are plenty of opportunities to run a caused-based promotion with your small business be that an Etsy shop or physical business.

So morally, is this a bad thing to run a creative promotion or sell your products based around Breast Cancer Awareness? When it comes down to the dollar and the sense of it all -- what this has really done is create HUGE avenues to more regularly and more actively generate money and massive awareness for these causes. Think of how much more funds have been raised due to proceeds and percentages donated by businesses than before when people were simply asked to provide a dollar donation.

However funds are raised, the cause is important and breast cancer takes too many of our wonderful women. And as always directly donating to an organization is a great way to make a difference. Foundations such as the SUSAN G KOMEN - for the CURE provides tons of resources to understand Breast Cancer for both the diagnosed or if you just want to know more about it along with donating and finding things like races and events to be a part of.

What's the coolest breast cancer product or ad you've seen? 

If you are a Breast Cancer Survivor or know someone who has been diagnosed, what are your thoughts about businesses donating proceeds and percentages?

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For the past decade, the libraries we knew as children with the Dewy Decimal System and the Card Catalogue have been approaching the brink of extinction. We live in an era where the Kindle and the iPad challenge the need for physical books, and libraries and bookstores face the daunting task of attracting the readers’ attention just to stay in business.

From the sketchbook of, Kelcey Beardsley Portland, OR, United States | "Things found on restaurant napkins"

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Granted, those who are surviving have found some sort of niche to keep the interest going. For example, the bookstore Barnes & Noble has always had a sort of coffee-house atmosphere where people actually go to enjoy an experience. Amazon.com, already online and a threat to physical bookstores, quickly became a source for digital media along with its physical media. So, how about the local library? What has changed to keep it in the running?

From the sketchbook of, Kelcey Beardsley Portland, OR, United States | "Things found on restaurant napkins"

The Brooklyn Art Library is not exactly a traditional library, but more of a co-op gallery. It does provide a library-type experience, but with so much more. The library acts as a physical extension of Art House Co-op, a library featuring artistic talent from around the globe encompassed in sketchbooks.

Folding Sketchbooks - source

Art House opened its doors in December of 2006 initially as a pay-to-play gallery, but it didn’t do so hot. Scrounging for ideas to keep the business going, the co-op started the first ever, “A Million Little Pictures,” meaning a million photographs and one cross-country exhibition.

“A Million Little Pictures is a community-supported exhibition of snapshots captured around the world. By joining together thousands of specific moments to create a single immersive environment, A Million Little Pictures imagines a communal story from the images of our lives.” - arthousecoop.com (A Million Little Pictures)

The exhibition did okay, but it didn’t help fully support Art House’s gallery. The one thing it did do was give birth to idea of “The Sketchbook Project”—a traveling library of artists’ journals that is open to anyone around the world. The Art House gallery has had three locations and finally resides in Brooklyn, NY, as the Brooklyn Art Gallery—the home of many sketchbooks from around the World.

Art House Co-op & The Library

The library acts as the physical extension of Art House and is home to the Sketchbook Project. The walls are lined with shelves of sketchbooks from The Sketchbook Project. Visitors can check out a pile of books or simply peruse sketchbooks from around the globe. How amazing it must be to sift through so many varied mediums and talent.

The Brooklyn Art Library

Sketchbooks are individually catalogued and bar-coded so that they can easily be found (by artist name, location and theme). Authors can also choose to have their books digitalized, which means they are scanned and become available online at the Art House Co-Op online in their Digital Library.

The physical library is also a storefront for, you guessed it, sketchbooks, notebooks, art supplies, stationary and vintage trinkets.

From the sketchbook of, Jackie Mangione Williston, VT, United States | Storybook

The library’s purpose is to connect artists from all over the world and encourage the Art House community to interact with one another face-to-face, while showcasing members’ artwork to the local Brooklyn audience. The library hosts readings, discussions, workshops and performances. (source)

A West Coast US location may be opening up in the San Francisco area. Participants in the 2012 exhibition would be included in the launch of the West Coast hub.

The Sketchbook Project

When you sign up for participation in The Sketchbook Project you will get to pick from 40 themes. Themes are there to give you a little boost in the creative direction of your sketchbook and are not restricted to any specific rules. Basic participation costs $25 (USD). This gets you a sketchbook and helps in the expense of the entire project overall. Other optional expenses include requesting that your book be scanned for online viewing ($20 USD) and/or a Sketchbook Project t-shirt ($20).

From the sketchbook of, Gení§ay Aytekin Istanbul, Fatih, Turkey | 

From the sketchbook of, Jackie Mangione Williston, VT, United States | Storybook

I signed up for the Category, Monochromatic and plan to either stick with a single color in many different mediums to create my sketchbook artwork as a whole or use a different hue in single color creations for each page. I am considering a way to incorporate COLOURlovers color swatches.

From the sketchbook of, Jane Kim Los Angeles, CA, United States | Coffee & Cigarettes

Unique Folded Sketchbook - source

Take note that these sketchbooks are not restricted to the format of a regular book either. Creative foldouts, popouts and any type of mixed media is acceptable with a warning to adhere things strongly since these will be handled and viewed from people all over the world. Your book will be well traveled.

source

What a great outlet to work on your creative style and promote your name as a creative individual be it Graphic Design, Illustrative Design, Mixed Media Artist and any type of singular art such as drawing, sketching, painting, inking, stamping and so on. I am looking forward to participating and experimenting in varied mediums.

source

Apparently themes fill up fast with over 10,000 people in participation. You must sign up no later than October 31, 2011 in order to participate for the 2012 exhibition. Deadline to turn in your finished sketchbook is January 31, 2012 (postmarked by) and the Tour starts in April 2012.

The business card: Your most powerful self-marketing tool. From basic black and white to lavish die-cut, colorful pieces of art, they all do just about the same thing—they introduce and retain your personal or business brand. In some countries they are traded with no formality while in others they are exchanged with great ritual, you probably have at least two or three in your wallet right now, they are EVERYWHERE! Probably the single most used marketing tool in the world today, the business card has been utilized for centuries as a means of introducing oneself. So, how did this simple rectangular piece of paper come to infiltrate the business culture of today? (source)

This post made possible by Next Day Flyers, the online poster printing company offering fast turnaround times and amazing prices.

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Designed to catch your attention while leaving a lasting impression, billboards have an interesting place in history. From humorous to thought-provoking, they decorate our roadsides, draw-attention to our buildings, and often stick with us long after we leave them behind. So, where did these over-sized advertising tools find their start?

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(source - This is the only image available for this billboard)

Drive-by advertising has been around since the circus came to New York City in 1835. Early billboards were basically large posters attached to the sides of buildings. In 1889 the world’s first 24-panel billboard was erected, paving the way for what was to come.

McDONALDS Original painted billboard

Hand-painted billboards were created in large studios. The image was projected onto panels, outlined, and then painted on using large brushes and oil paints. After it was installed the artists would touch-up the paint where the panels came together.

COLOURlovers spend countless hours creating amazing Patten Templates using Seamless Lite. Today, we are happy to announce some amazing new feature updates to the in-site seamless pattern design process.

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Along with the new features, Seamless Lite has been given some big love and a smoother, speedier designing experience should be noticeable.

How-To: Custom Shapes + Shape Gallery from COLOURlovers on Vimeo.

How-To: Custom Shapes + Shape Gallery

"Save as Shape" Tool

You can now save individual elements using the newly installed “Save as Shape” tool. This will allow you to keep those wonderfully complicated design elements you have been creating for a single Pattern Template. Only NOW, you can re-use those awesome pieces in any number of Pattern Template variation by using, “My Shapes” located in your Shapes Library on Seamless Lite (when you are logged in).

 

 How To Use "Save as Shape"

In Seamless Lite, create a shape from multiple shapes using the preexisting shapes in the Shape Library. Select all layers that make up this custom shape. No need to group these either, when you save the shape as a single element it will automatically group it and give it the name you give your shape upon saving,

Select your shape layers and click, Save as Shape" in the layer tools area. 

Preview your shape element, give it a title, description if you want, tags and then Save Shape.

That simple! At this point, shapes cannot be shared with one another (unless you do that privately - it's your choice).

Shape Galleries: A Place to Show Off  Your Abilities!

A new gallery for all of your custom shapes, will be added to your profile page the moment you create and save your first shape with the "Save as Shape" tool.

 

Gallery element for your Shapes (above)

Gallery view of your shapes allows the same filter-view options as other creations on the site.

Each shape has its own information page just like the other creations on CLCOLOURlover.com. Everyone has the ability to LOVE, FAVE and SHARE this shape made by you! Additionally, you have the ability to download the .SVG file, located under the, made "with Seamless Lite" link and DELETE or EDIT the shape profile under the OPTIONS drop-down.

Shapes will also stream on to the homepage of COLOURlovers.com as they are being created. So let's see what you got?!

The Quick Response Code, better known as the QR code, has come a long way since it's start in 1994 as a tool for the automotive industry. This two-dimensional barcode was originally created for tracking vehicle parts and was ideal because it could hold a lot of information and could be read at high speeds (source).

(source)

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A basic QR code is not limited to, but generally made up of black and white square clusters, almost like a very pixelated looking vector image. It looks like a funky blob to me, but apparently it can do quite a few nifty tricks!

(source)

The Many Creative Uses of QR Codes

Because the creation of the smartphone seems to provide us with endless possibilities, it only seems natural that QR codes have become prevalent everywhere and used on everything. I've seen them used most commonly in magazine ads, mainly for website URLs or store locations. Upon scanning the QR code with my iPhone it takes me to Google Maps showing me their location nearest to me.