Stopping Foot Traffic In Their Tracks: The Window Display

There is still something to be said (and seen!) when it comes to attracting foot traffic. If you have one of those businesses that requires you to leave your house you know exactly the kind of draw an attractive window display can have: "Oh, I was just walking by your shop and noticed your blank in the window." Without any actual research, i'm going to go ahead and say that product displays were the earliest form of visual promotion –a pile of soft grey furs draped over a conveniently located White Birch stump would have certainly helped me choose which fur trader to do business with, as opposed to the trader who had his furs stuffed into a rucksack or not on display at all!

There is a long history of window displays and the talents of window dressers. Born from visually communicating what products one was selling it has developed into an art; communicating the style and sensibilities of the strore's identity. Famed window displays at department stores in cities all over the world  have pushed creativity for decades and today we see businesses connecting with artist and designers to create displays that effectively pull new customers or astray patrons into their shops.

The INDO Projects

Here are some projects that have been grabbing attention by one window display artist team in Chicago, The INDO Projects, and some other colorful examples of window displays found on The Window Shopper, The Window Display Blog & this post on My Modern Met.

CS Magazine

Photo by Jen Wiley

Photo by Jen Wiley

Colorful Window Displays

The store is always open when you have a window.

Window displays can help your business connect with the community

During any city event or street festival make sure you window looks good.

Header image by Jen Wiley