Unevolved Brands: Can you recognize your brand only by its color?

Unevolved Brands is "A progressive study on brand & logo simplification by Graham Smith - ImJustCreative." Graham strips some of the most recognizable brands in the world (and web) down to their simplest form leaving us with a new perspective on color's place in identity design. Some takeaways from this study: color and the positioning of elements makes all the difference when it comes to creating effective visual branding; a unique color scheme will help ingrain a brand; and games are a lot of fun.

How many brands can you recognize after they've been Unevolved?

Skype

#12

#20

#46

#10

#50

#18

#49

#19

#15

#41

#9

#22

#52

#25

#24

#33

#30

#53

#44

#65

#64

#89

#77

Looking for the answers? Match up the numbers listed above to the sheet here.

Now that your all warmed up jump over and add to the fun in the COLOURlovers Name That Brand game!

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