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Unevolved Brands: Can you recognize your brand only by its color?

Unevolved Brands: Can you recognize your brand only by its color?


Unevolved Brands is "A progressive study on brand & logo simplification by Graham Smith - ImJustCreative." Graham strips some of the most recognizable brands in the world (and web) down to their simplest form leaving us with a new perspective on color's place in identity design. Some takeaways from this study: color and the positioning of elements makes all the difference when it comes to creating effective visual branding; a unique color scheme will help ingrain a brand; and games are a lot of fun.

How many brands can you recognize after they've been Unevolved?

Skype

#12

#20

#46

#10

#50

#18

#49

#19

#15

#41

#9

#22

#52

#25

#24

#33

#30

#53

#44

#65

#64

#89

#77

Looking for the answers? Match up the numbers listed above to the sheet here.

Now that your all warmed up jump over and add to the fun in the COLOURlovers Name That Brand game!

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10 Comments
Showing 1 - 10 of 10 Comments

karnoug

spotted LG the first! can make out twitter, flickr, firefox...but that's about it. great idea!

x_1013_x

This is what I have: Flickr, Twitter, Starbucks, FedEx, MasterCard, LG, Google, Dunkin Doughnuts, T-Mobile, Burger King, UPS, Taco Bell, Firefox, Best Buy.

That's really awesome and fun!

nanochromaddict

Yep I guessed Skype, Flickr, Twitter, Starbucks, FedEx, Mastercard, Google, Dunkin Donuts, Subway, Firefox, and Best Buy. And that's about it. :/ And I only knew those ones, because I follow Graham on Flickr.

boya

これはかわいい

alexia85

oh wow this is super interesting. it really makes you think about how branding is so entrenched in our daily consciousness...thanks for a great post!

manekineko

this is color and shape right?

ycc2106

Love this guessing game! - only managed about 25% I think ^^'

imjustcreative

Nice to see it here on your blog, glad you found it interesting enough to share with your readers.

Graham

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