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Colors of the Social World (Wide Web) [Infographic + Video]

Colors of the Social World (Wide Web) [Infographic + Video]


When a social network like Twitter allows a user to select a theme to represent themselves in the digital world, that user is choosing to identify their digital persona with colors... And we wanted to look at who chooses what colors... If the world is made up of people and those people have a color preference... what then is the color of Texas? What color are mothers? What color are we?

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By looking at the more than 1 Million people who have used our Themeleon tool to design their Twitter Profile in the past 3 months, we were able to paint a picture of the world connecting colors to locations and profile data. Below is a visual guide to what we found: What we noticed first was that a huge majority of people don't wander that far off from Twitter's default light blue colors... and then we went digging deeper.

*A little note regarding the "World vs. U.S." - We know the map is of the United States and does not represent the world, we only focused the map part of the infographic on the U.S. so we had a manageable amount of data to work with and geolocate. The keywords, male & female and video sections below all use data from around the world*

Click The Image Below for the High Res Version

A Colorful Tour of the Themeleon World

We took the colors from 100,000 profiles designed with Themeleon and geolocated them to the designers location. Although it is a little dark in this compressed video... Each location has a spectrum strip of colors... the more colors from a certain area, the taller the strip. (The US is well defined, Europe and East Asia... although you can see some outlines of other countries too.)

Colors of the Social Web from CHROMAom on Vimeo.

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12 Comments
Showing 1 - 12 of 12 Comments

ycc2106

Thanks for sharing! - Precious information. This goes into my colour research bookmarks! =D

fkt

This reminds me of my own project colourfeed, where tweets are coloured in real-time. I also did an hour's observation and then tagged tweets, so certain words have certain colour schemes.

I was quite surprised by my results — looks like you were surprised by your own! I would have assumed that users would try to separate themselves from the "default" to assert their personality. Colour, in general, is just awesome — I love seeing it being explored and pushed further. Thanks for sharing!

MoreVibrant

Thanks for sharing!

How interesting. i just finished a survey on home accessories in the UK (with a far small sample) - guess what : red and light blue came out as the top favourites again among all the bright colours we asked people to choose!

kist

Very cool. Always interesting to see matches between terms and colors - really makes you consider your own usage.

koala988

Fascinating! What a great study.

stepasan

do it for europe, buddies! please!

robboten

Very nice, but I too would love to see the European map!

zimzala

Nice idea, but if it's meant to be colours of the "World" then shouldn't it show the WORLD?!

Please change name to "Colours of the USA". thnx

anniebeth

Awesome. Thx for sharing.

stillhere

Bookmarked! Thanks for sharing. I would love to see some information based on klout score or number of followers as well.

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