Colourlovers community: Seven colour palettes you liked best


We shared, you voted. This article will present the best colour palettes of the previous month that you can combine and use for your creative projects.

 

1. Story told in waves

 

2. Five shades of dark

3. The shadows of the sea

4. Just a summer day

5. Magic in colour: Orange

6. Magic in colour: Purple

7. Magic in colour: Yellow

 

We asked a fellow Colourlover, Antonio Sánchez, to help us out and make colourful mandalas using the color combinations from palettes that were the most popular on our Instagram account in the past month.

Can you match the mandalas with the palettes?

A)

B)

 

C)

D)

 

If you want to try and make something similar, head up to his blog and check out the code he wrote for previous collaboration with ColourLovers. Isn't it great?

If there are any of you Colourlovers that love to be creative, original, love to share your work, shoot us an email or a social media message so we can see how we can collaborate and inspire our community.

How did you like mandalas? Do you do something similar? Let us know in the comment section.

 

About the author:

Antonio Sánchez Chinchón is mathematician who works as data scientist at Telefónica, where he tries hard to extract value from data every day. He is the creator of Fronkonstin, a blog on mathematical experiments, data science, data art and R programming. He plays the banjo in a rock band. You can find him on Twitter @aschinchon.

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12 Natural Colour Palettes to Try This Month: March 2018


The colour choices we make influence our life on a daily basis. Every colour bares a message, it makes us feel relaxed, happy, energized and safe or insecure and hungry. The choices we make while creating our pieces of art also send a message about how we feel at that precise moment and what we want to share with the world.

Don't be scared to experiment, try new challenges, think of new ways how to use colour and how to combine it in your designs.

We suggest you try some of these 'natural' palettes inspired by the most beautiful part of our being: the eyes, both human and animal eyes.

Let us see if you dare. Let us know how it went.

Post pieces of art that you created inspired by March colour palettes in the comments below. Post them on Instagram (#colourlovers) and Twitter (@colourlovers).

Create, share and inspire each other

 

1. Blue lagoon

 

 

2. Magical sunset glare

 

 

3. Everything there is to know

 

 

4. Change is on the way

 

 

5. Breathing strength

 

 

6. Something to say

 

 

7. Togetherness

 

 

8. Gladly silent

 

 

9. Close to nature

 

 

10. Be like one

 

 

11. Someone is always watching

 

 

12. Colourful hug

 

Which one is your favorite? Which one made you laugh? Which one inspired you?

 

 

 

 

 

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From drugs to art: An honest interview with illustrator Fil Dunsky


 

1. Tell us about the time when you were starting out. How was that like? Did you have a specific plan for your career?

I was working as a graphic designer in 2006. I was fortunate enough to work in a small company with a very good boss. He employed me as a designer but he knew I liked to draw and gave me a chance to learn more about it at work place. Even if I had something to design he was always giving me free time to experiment with drawing anything no matter if that was related to the current project or not.

At that point I was sort of searching for myself in a wrong way, and also experimenting with drugs. My drawings looked like this:

 

I keep this artwork that dates to the beginning of my career as a reminder and a storyteller of my artistic and personal development. I also use it to see how much I've grown as an artist. It is still available in my portfolio at Behance. What you'll see in this folder is not something we can call illustrations that you could sell for big money. So, the first piece of advice would be: if you want to become a successful illustrator, don't try to draw like this.

 

 

2. What was the thing or who was the person that helped your career the most? In what way?

Well… I think there were a few people and things combined together that made me successful.

  • Office competition. There was a guy in the office I worked in who, too, had a passion for drawing. He showed me the basic principles which I am still using. He  ignited my passion for drawing with his passion and commitment. He inspired me to learn more. Every morning we would come to work showing each other  illustrations or sketches which we had done at home the previous night before going to bed. This started resembling a silent competition between the two of us. Whenever he'd show me something I thought was great, it made me immediately want to do something cool to show off as a response. That’s how it started.
  • Favorite illustrator. He also introduced me to my favorite illustrator Oksana Grivina. I fell in love with her style right away and I wanted to learn how to do it. I started to research and collect all her work looking through each and every pixel, trying to replicate it. My own style started shaping up while I was copying her.
  • Living example of success. Another great guy and one of my best friends Andrey Gordeev worked full-time in the office on the opposite side of our hometown Khabarovsk. He used his nights to draw amazing illustrations for Moscow magazines. Gradually he started to get amazing overseas orders. By the time he had done few advertising illustrations for American Colgate, his skills and earnings motivated me to continue learning illustration. Working at the office and going to work every day was a routine for me. I didn’t want to do it for the rest of my life. Andrey was my role model of a successful freelance illustrator.
  • Personal qualities. Another amazing thing that happened to me was getting introduced to yoga. I was searching for myself in drugs but when I first came to a yoga class, I felt it gave me so much more than drugs even could. I felt it gave me back a peaceful state of mind: my head cleared up from all the thoughts that were bothering me, I felt I always had high energy level and I felt good. It gave me the strength to do something. It made me focus on one thing easily. So I started to do yoga daily and it helped me overcome my addictions and bad habits. I also noticed my bad attitude to other people was transformed, I changed the way I was interacting with family members and it positively impacted all the other aspects of life.

It may sound unreal but it's actually logical. You are the center of everything in your life. What you think and feel, the way you perceive reality... it all influences the way you see the world and how you react to it. If you are at peace with yourself, you will be in harmony with the outside as well. Your attention and how to what you choose to dedicate it can transform your life.

3. We could say you’re a famous artist now. Could you tell us about your struggles to get here? What were the challenges? What were the hardships?

  • I am helpless in drawing. When I was starting, this was my first thought every time I was unable to sell illustrations or make the sketch just the way I imagined it. It is absolutely fine to make mistakes. What you should do is not waste your energy on emotions. It's better to shift your focus and use the same energy to see what you don’t like and how can you improve it.
  • Thinking about the work 24/7. There were lots of projects almost every day. Years of work. Whenever I would walk outside to get a break, I was thinking I have to work. During the lunch time, I was thinking that I am wasting my time, I should work now instead. When I was freelancing under the shadows of a palm trees - I was thinking the same thing again. Whenever and whatever I had been doing I was thinking about work. This was really stressful and it took me 6 years to make life-work balance. Yoga helped in my case.
  • Waiting for an invitation. I never ever offered my illustration services to anybody because it I don't think it works that way. When you are the one that's offering, it means you asking someone to do you a favor. It’s like begging. When your customer comes to you - you have the upper hand. You are in the winning position and you can dictate your own terms and requirements. You can raise the price higher. Because they want you personally to draw it. It’s challenging to behave this way: simply letting go and doing your best creating beautiful things, uploading them to all the social media platforms and just waiting. Once I’ve realized that I took the lead in the situation.
  • Thinking impossible. It was hard to believe that some deadlines are possible to achieve. It was even harder to imagine putting a higher price on my illustrations. But as long as you start thinking about impossible as achievable, you will not get it. Like getting an order for say Coca-Cola or Pepsi. Success is just out of your comfort zone and the line of your sight.

4. Was it worth it? What would you have done differently?

For sure it was worth it! The only thing I would have done differently would be not taking up a couple of orders that I knew from the start would be a lost cause. I am talking about the ones where the customer didn’t know what they wanted nor why they wrote to me.

5. If you could give an advice to aspiring artists trying to make it, what would that be?

  • Copy-Paste. Don’t be afraid to copy others works while starting out. It doesn’t mean you should put them in your portfolio saying they're yours but do it just as a study. Try to adopt others ideas, color palettes, compositions or way of working and you will see fast improvements. People made lots of research regarding the same thing before you and they've already made lots of mistakes so you don’t have to start from scratch.
  • Fake it until you make it. If you want more people to see your work, don’t write  comments like “Please, go through my portfolio, I’ve just posted a new project…” You'll attract more attention to your projects if you apply logos of big and famous companies. I'm not saying you should lie. You should add a tiny caption explaining how that is a made-up project and you're just dreaming about working with big clients. This really makes sense. People usually DO NOT READ. They will look and think you're already working with those brands. This worked in my case on Behance as I really started to work with famous companies.
  • Practice every day. Draw every single day. Draw everywhere. Draw everything you see and like. And just relax. Enjoy the journey.

You can find Fil on Behance,  Facebook, Instagram

What do you think about Fil's story? Can you identify with it? Does it make sense? Do you have a story you'd like to share for COLOURLOVERS blog?
Tell us about it! We're dying to hear.

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How to download YouTube videos safely


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You need a very good downloader to download YouTube video safely. Even though there are hundreds of such downloaders available, finding the right one can be little time-consuming and you may need to do some good research. The best downloader will have some definite advantage over the general downloaders which are available today. The following factors are very important in choosing a downloader which will help you to download you Tube video safely.

Speed up the downloader

Speed of the downloader is very important. There are some downloaders which are very sluggish and they need few hours to download a simple video. You cannot wait hours for the downloader to download a video. You need a downloader which will download your videos with a fast speed. There are some YouTube video downloader apps which will download a two-hour full HD video in just four minutes. Such fast downloaders use the multithread technology and as a result of that you get the benefit of getting your video within few seconds.

Supports any format

Find a video downloader that will allow you to download You Tube videos in any format. Which should download the videos in MP4, WebM, 3GP, FLV formats. You should also be able to save any YouTube music as MP3 files. Such a downloader should be able to rip web links to AVI, MKV, WMV, iPhone, PSP, Android, phones, etc.

Save several videos at once

Your downloader should allow you to save several videos at once. There are many downloaders which does not allow this feature. Would you like to keep downloading videos one by one doing everything manually? Definitely not. You need a downloader which will help you to save time by saving several videos at once as you want.

Original quality

Just make sure that the downloader you are using preserves the original quality of the videos. If you get a low quality video that you cannot use or which is very much pixilated, what is the use of downloading the video? It is just a waste of your time and Internet. You need a downloader which will preserve the original quality. Some of the downloaders may even help you to improve the quality by allowing you to download in a higher resolution. It is also important that your downloader allows you to download 4k and full HD videos. With time, the quality of the videos in you Tube and other sites are increasing and so you downloader should be able to handle the latest type of videos and download it for you within a short time. Find a downloader that supports different qualities such as 4K, 1440p, 1080p, 720p, 480p, 360p, 240p, 180p.

Ability to limit download speed

It is important for people with slow Internet connection to limit the download speed. However, most of the downloaders are not sophisticated enough to allow such ability to limit download speed. However, there are some very good downloaders available which will allow you to limit download speed according to your wish. Choose a downloader which has this facility.

Ability to download from different sites

There are some downloaders which will allow you to download videos only from a few sites. On the other hand there are downloaders which will help you to download such videos from 10,000 sites. Which one will you choose? You should be able to capture online videos easily from YouTube, Facebook, Vimeo, Dailymotion, Twitch, LiveLeak, Veoh, local and adult sites.

Freemake Video Downloader is a downloader that have all the above mentioned features. It lets you download YouTube videos and 10,000 other sites; save videos, playlists, channels in HD, MP4, MP3, AVI, 3GP, FLV, etc. It is absolutely free. Download it here

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Top 10 free photo directories you can use for your next creative project


Searching for that right image for your creative project can be tiresome. You put in a lot of time, patience and dedication, and when you finally find the perfect one, it is copyrighted and you cannot use it for your client or your friend’s commercial project. On the other hand, even worse, the resolution is so bad that you can barely see the shapes as soon as you zoom. Sounds familiar?

Well, struggle no more; you have come to the right place. Today we list ten of our favorite photo directories whose photos you can use stress free. They are all high quality and free from copyright restrictions. They all fall under the CC0 – creative commons license that allows you to use them without the previous permission of the photographer for both commercial and personal projects.

We list them in no specific order, as they are all special in their own way. Tell us which one is your favorite!

 

Unsplash

Unsplash is fueled by a community of generous photographers that give away their high-resolution photos free of charge. The site’s main values are sharing, caring and creating. Even the big companies like Squarespace, Medium, Slack and Trello use these photos. On Unsplash you can find different categories of photos ranging from landscape to business and food photography. Alternatively, you can explore their curated collections.

 

 

Negative space

All of the photos you find here are high-resolution images placed under sixteen curated categories, which makes it easy to find exactly what you are searching for.

 

 

Kaboompics

If you are searching for royalty-free stock photo database, you have come to the right place. Kaboompics is currently a photo directory containing almost 6000 images, with more than 80.000 users visiting it every month. All the photos are presented together with a 6-colours palette that is generated from the image itself followed by HEX codes and ready to be used instantly. A great thing you find on Kaboompics and do not see on many other photo directories is the data about the details of how the photo is taken: aperture, ISO, exposure and the lens type. These options and their blog can be of great help to everyone learning photography.

 

 

Stosksnap

Stocksnap’s photos will surprise you. You will be able to find various imagery from animal photos to business and fashion. Many already have applied filters so if you like them as they come, you can use them without additional editing.

Besides by using the search bar, you can search through images by categories, number of views and downloads, date or how a photo is trending and you can see the most favorite photos on the directory.

 

 

Gratisography

Ryan McGuire created and curates the awesome directory that is updated once a week with creative, fresh images. Gratisography is very specific in its content as all the photos are unpredictable, quirky and funny. You can search through six categories (animals, nature, objects, people, urban, and whimsical) or subscribe to get weekly bundles. He also offers bundles containing an unpublished bonus photo which you can buy for as low as 5$ to help him cover his expenses.

 

 

Pexels

Pexel is a directory with a goal to empower the creators giving them the freedom to use not only CC0 licensed photos but also videos. They currently have over 40,000 photos and upload around 3,000 high-res photos per month. Another awesome thing you can find on Pexels is the design break, a website that helps designers take five and amuse themselves by stumbling upon random inspirational stuff: watch topical videos, discover new websites, guess colors and much more.

 

 

Foodies Feed

If you are blogging about food or you need high quality photos of food for a cookbook for instance, you can find those on Foodies Feed. There are plenty of food images to choose, whether you are searching for indoor or outdoor images, with or without people in the shot. The website was founded three years ago and it had more than 1 million downloads since.

 

 

Jay Mantri

“Free pics. Do anything. Make magic.” is how the founder and main contributor, Jay, welcomes you to the site. You can choose from various content, including videos and quotes. Seven new photos are uploaded every Thursday.

 

 

Bucketlistly

Bucketlistly is actually a platform where you can list your bucket list goals and become inspired by the goals of other travelers, but its photo gallery is still an invaluable asset with more than 5000 images shot at different locations around the world. It is the go-to photo directory for travel bloggers, travel companies and guides. You can search by simply clicking on the world map or selecting the country tags below it.

 

 

Life of Pix

And last but not the least, Life of Pix is a platform that promotes one photographer/collaborator each month on social media and website. This directory, besides offering royalty free high quality photos, lets you be a part of a big community of photographers: customize your public profile to create an online portfolio, follow favorite photographers and have a look at all the photos you have liked.

It also offers CC0 video content.

 

 

Let us know which one you like the best. Is there any other CC0 directory you would like to add to the list?

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Tips to create your own design for your business cards


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An interesting, original and creative business card is excellent marketing for your business, but it is even more cost effective when you design it yourself. This can be made in a fun, professional-like way, even if you are not a talented artist when it comes to online drawing tools. In order to get one of the most original business cards on the market, all you need is creativity and, as extra-tip, follow these simple steps mentioned below.

 

  • Design program is important, you should feel comfortable with it

 

You can get amazing design for your business cards by using programs like Adobe Photoshop, Microsoft PowerPoint, Word or Adobe InDesign. It all depends on your level of knowledge connected to these programs and experience in creating promotional materials by using them. The standard size for a business card should be 2.5 x 3 inches and it should be printed on good quality paper, in order to make a good first impression.

 

  • The template should be laid on a grid

 

Template is very important for a business card, it helps you unleash your creativity and design a truthful pattern. Until you decide for a template that reflects your personality and your business’s note, you are free to experiment, play with colours, text, logo and other defining items. Design programs help you organize all the necessary details, so check them all and decide which one will work better for you.

 

  • Colours are one of the most important elements

 

Like in every other area connected to design and creating your own style, colours are very important for business cards also. They can highlight important aspects from your card, so you should try working with 300 dpi resolution and using colours like Cyan, Yellow, Black or Magenta if you want to get an outstanding quality for printing. Background is very important also; you can experiment and play with colours before choosing the best one for you.

 

  • Your logo is your trademark

 

Your logo should be the main eye-catching detail from your business card. Since they are the memorable aspect from this presentation document, logos should be presented as creative as possible, maybe by using 2D or 3D effects, clip arts and other useful techniques that highlight your business’s profile.

 

  • Presentation text should be readable

 

Presentation texts are important, because from them potential customers should understand everything there is to know about your business. Also, fonts, colours and font size are other details you should consider. You should use at least 8pt size and two or three complementary fonts.

 

  • Both the front and back should be used

 

If your business card has two sides, why shouldn’t they be used? You might need every space in order to provide information like: business name, logo, line of work, your name, title, position, work and personal phone number, email address or social media channels.

 

  • Less information should be easier to understand

 

Your business card is like the first impression; it could mean a lot for developing new partnership. The information you mention on it should be clear and simple, necessary after a first meeting with your future business partners, therefore do your best to make it as suggestive as possible. After you finished the design, ask for a second opinion regarding it and print it following high quality standards.

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How Does Color Improve Your Mood


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How Does Color Improve Your Mood?

Just like warm weather and sunshine makes you feel good, certain colors can just make you feel better. This is a proven fact and using the right colors in your work can change the way your readers feel about you as well. For example, yellow and orange have always been associated with happiness and blue or green has been known to promote peacefulness. Using certain colors on your website can set the mood for your readers to improve your readability and increase sales. However, you do have to know a little bit about the psychology of color to use it properly.

Color Psychology

Believe it or not, color psychology has been around since the late 17th century when Sir Isaac Newton found that each color has its own wavelength. Others went on to discover that you could blend light to make other colors and that some have a sort of warm aura while others are cool colors. For example, the red spectrum of colors such as orange and yellow, are known to be cool colors and the blue spectrum is made up of warmer colors like green and purple. Let’s look at some of the basic colors and what they mean.

 

Photo courtesy of tes.com

Red

As we all know, red is associated with love and intensity. It is a strong and vibrant hue that usually brings very strong emotions in people. It can be an energetic and powerful color that evokes confidence, self-assuredness, and control. It can also be a fun and passionate color that sets off emotions of romance in some people. Hence, the reason for red roses and hearts on Valentine’s Day.

Orange

The color orange can also be an energetic hue that inspires happiness and makes you feel uplifted. While there are some people who say orange is energetic and happy because it is a blend of red and yellow colors, which makes sense because red is energetic and yellow is a happy color. Bright orange can be an attention getter dark orange may cause a calmer feeling.

Yellow

Sunshine is referred to as yellow and it invokes a brightness to anything it appears in. If you want to create a happy and warm website that grabs attention and does not let go, try using the colors yellow, orange, and red. All three of these colors and the various hues in between can increase the intensity and energy of any page.

Blue

Blue is the color of the sky and has been known as a primarily male color all over the world. It is a color that promotes peace and serenity as well as reliability. It is one of the most often used color in marketing and advertising because it exudes a professional sincerity that gives people a sense of security.

Green

For many, the color green is a symbol of good luck, healthiness, and nature. It is also known as a tranquil shade that promotes a calming effect similar to blue. Because green is a blend of blue (a warm color) and yellow (a cool color), it has the ability to create an atmosphere of both happiness and serenity. It has been used to relieve stress and is a common color for doctor’s offices.

Purple

Since the 15th century, the color purple has been associated with royalty and wealth because it cost more for manufacturers to make the color. However, it is not just known for its high society use. It is also a symbolic color that is used for awards such as the Purple Heart, which is one of the most honorable awards for bravery in the American military.

No matter what colors you choose for your website, make sure they are pleasing to the eye and blend well together. Some colors just do not look good together. Have others take a look at your color palette before you publish your final product.

 

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5 Premium Web Tools & Services That Will Help You A Lot


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Startups, entrepreneurs and company owners are spending a lot of time to grow their businesses. It’s not an easy task, the competition is strong and efficiency is something you wake up and go to sleep with. Luckily, there are premium solutions that can help you achieve awesome results.

After a couple of months of research, we are ready to share with you this showcase of 5 premium web tools and services that will help you cut costs, deliver on time and get new customers. You will find a logo and brand design service, two solutions for better-converting visitors into customers, a highly respected supplier of Premium Bootstrap themes, templates, and UI Kits. The 5th tool is Themify Ultra Theme, it is a powerful WordPress theme packed with everything you can think for.

Please share the article with your friends and leave your comments below.

 

 

 

When you first use Tailor Brands, it’s easy to miss out on all the amazing processes going on behind the scenes as the platform creates a logo for you. The company’s full-service branding suite delivers unique results and graphics that look professional, at a fraction of the cost. It starts with a few simple questions designed to help the company’s advanced AI match your preferences with its vast library of designs, color combinations, texts, and logotypes. Once it has uncovered a good match, Tailor Brands’ logo maker delivers a final product that becomes the basic building block of your branding.

The company’s full-service suite includes several other complementary tools like fully branded business materials. These include branded letterheads, presentation templates, business cards, and full EPS files to create branded swag and gifts for clients and visitors. Moreover, Tailor Brands produces a brand book for your company, making it easy to manage your strategy and ensure your logo and brand always shine through in the best possible light.

To get started on the social media front, the company provides a practical toolkit to boost your efforts. This begins with a weekly planner for posting that comes with ready-to-upload ads, posts, and covers that can be fine-tuned as needed. For flexibility, you can add your own posts or manage the planner as you see fit. Tailor Brands also includes a Facebook ad creator to help you gain exposure if you’re using a paid traffic strategy.

If you’re looking to get online quickly and have a polished, but simple presence, you can also use the company’s landing page maker, which presents you via a one-page introduction for potential clients and users to visit alongside a way get in touch with you.

For a $2.99 basic monthly subscription and a $10.99 monthly full-service branding suite, Tailor Brands offers you beautiful designs and branding at a fraction of the cost of a professional designer.

Price: Starting from $2.99 / month.

 

  1. Convertful

 

Convertul is highly appreciated, including by the marketing guru Neil Patel, for quickly converting visitors into leads and customers. It works with all website and eCommerce platforms, but also with all major email marketing software. In short, it works for anyone.

They are offering 50+ responsive and beautifully designed templates, a powerful drag and drop builder with whom you can easily add, move, and delete each form’s element, such as text, images, buttons, videos, follow buttons, page sharing controls, and countdown timers.

Convertful is packed with a lot of useful features like A/B testing, real-time analytics, dynamic data capture and much more. You should check their website for more info.

Sign-up for free and convert „cold” site visitors into leads.

Price: $29 / Year

 

 

 

 

Creative Tim is a highly appreciated place for web designers and developers where they can find Admin themes, Dashboards, UI Kits, Landing Pages, Free and premium templates and much more, everything based on Bootstrap 4, Vuejs, React and Angular. All their products have a great quality and were made with huge attention to details. Save time by having everything at your disposal and have a quicker and easier web development process.

It is already used by more than 300,000 happy people and numbers quickly increase. Their freebies are under the MIT license and they are offering 3 bundles with lots of things included. The Big Bundle has everything Creative Tim is offering and costs $249 for the personal license, the price being 80% reduced.

Browse Creative Tim and pick what you need.

Price: Depending on the product.

 

 

 

 

 

 

Amazon is one of the best-invented things, it helps us a lot to quickly sale and buy items. LandingCube is used to create highly engaging and converting Amazon landing pages that can be fully customized with branding, product images, descriptions, videos from YouTube, Vimeo and all major providers, FAQ, 5-star reviews and much more.

LandingCube gives you the option to capture emails in exchange for coupon codes. Once you capture someone’s email, you can market to her in the future. The possibilities are nearly endless: create your own product launch list, drive sales or stay in touch with customers using a weekly newsletter.

Sign-up for a free 14-day trial and check all the features they are offering. Having more sales is easy and it will greatly help you on the long run, as you will drive external traffic (Facebook, blogs, Pinterest etc), separate from what Amazon is pointing to you.

Price: Starts from $19 / month.

 

  1. Themify Ultra Theme

 

 

Ultra Theme is a powerful WordPress theme packed with tons of features and the latest technologies. Ultra now comes with design skins and pre-made demo sites! The skin not only transforms the site's design appearance but can also help you to set up a real sample site within minutes. With just a single click, you can import the demo setup that includes the theme settings, content, menus, widgets, etc., exactly like our theme demos. This is a time saver for creating client sites.

Price: $49 – Standard license.

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How to Use Color Theory to Improve Your Website


 

We all know that first impressions count, whether you’re at a job interview or on a Tinder date. It’s no different in web design. The first thing your visitors usually notice on a website is the color palette. It has an impact on a lot more than just the general atmosphere of your site. The right colors can strengthen whatever message you want to convey and play an important role in your users’ experience. Ultimately, they’ll affect your visitors’ click rate, length of stay and desire to return.

 

What does this mean for you? If you’re building your online presence, you’ll need to master the basics of color theory. From psychology to design, here are the most useful tips to choose the right colors for your website.

 

How to Use Color Theory to Improve Your Website_FeaturedImage_2

  1. Stay true to your brand

 

First and foremost, it’s crucial to align your color palette to the brand’s overall concept. Before you make any decisions, check if your company already has a color scheme that you should stick to in your web design. If not, think about the general look and feel of the brand: Is it daring, exotic and wild, suiting bold bright colors? Or will you go for a traditional selection for a more professional look? Once you’ve decided, apply the following guidelines to create the right color cocktail for your website.

 

  1. Learn the tricks of color psychology

 

There’s more to color than meets the eye. In fact, research shows that colors have a strong impact on our emotions. This is why you should take into account color psychology when designing your website. Colors are widely identified with certain ideas. Although feelings towards colors are often personal, influenced by our culture and surroundings, most of your visitors will connect green to growth and nature, black to elegance or power, and red to urgency. An ice cream brand, for example, may go for shades of yellow on their site to create a positive carefree vibe, whereas a yoga studio may choose shades of blue and white, evoking clarity and calm.

 

Here’s a great guide to quickly check whether your choice of colors fits the desired atmosphere of your website:

How to Use Color Theory to Improve Your Website_1

  1. Master the color wheel

 

In addition to all the basic colors already mentioned, there are, of course, an endless number of additional shades to choose from. At the core of color theory is the color wheel, a visual representation of the relationships between colors. Three primary colors make up the base of the wheel - red, blue and yellow. Between each of those are the secondary colors - green, orange and purple. And between each of those are the additional six tertiary colors, formed as a mix of the primary and secondary colors - yellow-green, green-blue, blue-purple, purple-red, red-orange, orange-yellow. There are of course infinite amounts of colours, and a color wheel can be divided endlessly.

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  1. Find the right ‘heat’ for your website

 

There are two main categories in the color wheel: the warm colors, revolving around red, orange and yellow, and the cool colors, revolving around blue, green and purple. When choosing which family of colors to go for on your website, consider the effect you want to achieve. Generally, warm colors are more stimulating, suggesting vigor and vitality, whereas cool colors are more peaceful and soothing. It all depends on the kind of impression you want to create in your visitors’ minds, as well as on your type of business. For example, a restaurant is more likely to go for hot hues to whet the appetite, whereas a law firm will prefer cooler tones to build trust.

 

Yet, as Picasso once said, you should “learn the rules like a pro, so you can break them like an artist”. Which means that you can always mix warm with cool hues, to create unique palettes. Just make sure to follow these useful guidelines.

 

  1. Combine colors successfully

 

Creating winning combinations can be done using a few color palettes, all of which are based on the color wheel:

 

  • The Complementary Scheme: Take two colors that are positioned opposite each other on the color wheel, like red and green, or blue and orange. The combination of these contrasting colors makes each one stand out more, giving your design vitality. You can add a neutral color, such as shades of beige and gray, or black and white, to create a complete palette.

 

  • The Analogous Scheme: Use three colors that are adjacent to each other on the wheel, like purple, purple-blue and blue, or green, lime green and yellow. As these colors are so similar to each other, they will harmonize well.

 

  • The Color Triad: Take any three colors on the wheel that are of an equal distance from each other, forming a perfect equilateral triangle. Create combinations such as purple, yellow-orange and blue-green, or red, yellow and blue. These colors used together on a design can be very vibrant, so consider creating a balance by choosing one to be the most dominant and the others to support, using them for example on your navigation menu or any other small detail.

 

  • The Split Complementary Scheme: A drop of trigonometry - choose one color and then add the two colors that sit right next to its complementary color (creating an isosceles triangle). Possible combinations here would be red, yellow-green and blue-green, or purple, yellow-orange and yellow-green. This formula offers a refined contrast, creating a slightly less bold look than the complementary one.

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  1. Put theory into practice

 

Now that you’ve chosen the palette, you need to figure out how much of each color to use. Find the right ratio with the ‘60-30-10’ rule. On each page of your site, use 60% of your primary color, 30% of your secondary color and 10% of your accent color. In most cases, your primary color will fill your website’s background, whereas the secondary will appear in the images and texts. Your choice of accent color is crucial, as it can be used for those small clickable buttons or call to actions, that you want your visitors to notice. Go for a bright or contrasted color that will draw your visitors’ eyes.

 

Final tip: Ensure to create enough of a contrast between all text and the background to make your content easy to read, without having your visitors strain their eyes. Look how Inkbyte Studios went for bold vibrant colors on their Wix website’s background, with white for their text and navigation menu - making them really stand out.

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Ready to start mixing colors? Delve into the world of web design with Wix now.

 

 

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How To Start Photo Editing Business


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Often freelance photo editors want to become independent and earn more. They are thinking about starting their own photo editing small business providing photography editing services. At first glance, this scheme may seem to be adventurous, but you should have different professions to run your own business successfully.

  1. Be a businessman

If you open your own business, you should forget about freelancing things. Become professional in providing image editing services. Being a good retoucher is not enough. Become the businessman, make managerial and business analysis, attend professional courses and lectures. You should know how to be a leader and work in team. Raise your communication skills – be very polite and stress-resistant.

  1. Be an engineer

The guarantee of excellent work in the sphere of online photo editing services gives an excellent quality of equipment. You should provide your photo editing team with professional tablets and calibrated monitors. Besides, you need 24-hour Internet access to contact your customers at a convenient time for them or to send the orders. Do not deny the importance of the softwares for photo editing, always buy only the licensed versions.  

  1. Be a bookkeeper

Determining the price list for your services is one of the most problematic things for any image editing company. You should have a bookkeeper’s skills. If you set a too high price, this will immediately scare away a large number of customers. If you set the low price, your business won’t bring income, because you need to pay taxes and bills. There are two types of payment – by the hour and by the photo. Some companies charge a fee depending on the complexity of the work, for example, the company FixThePhoto  divides the services and pricing by levels of photo editing service for photographers.

  1. Be a marketer

It is extremely essential to attract a number of customers who need online photo editing service to make the business profitable. Find the portrait of your potential client and become useful for him/her. When you start your own business, get ready to look for the clients by yourself.

Marketing campaign helps a lot. Make sure that you have a great website with all the necessary information about your image editing company. It is crucial to create a user-friendly site in minimalist tones in order to focus the potential client on the services and your portfolio, as Weedit.photos  company does. Do not be lazy to create accounts on social networks and advertise your services. Be prepared to create the banners that will convince the customers to order your services. Use apps to create advertisements quickly.

Online work is good, but do not forget about offline business development. Organize photography exhibitions, free lessons and lectures. Become interesting for people and design your photography brand.

  1. Be an artist

If you are a retoucher – you have a good taste. People don’t judge a book by its cover, do they? Of course they do. Make your portfolio amazing. Add many before and after photo examples with different types of photo editing services on your website. Besides, the website should look attractive and stylish. Web

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