5 Premium Web Tools & Services That Will Help You A Lot


 .

Startups, entrepreneurs and company owners are spending a lot of time to grow their businesses. It’s not an easy task, the competition is strong and efficiency is something you wake up and go to sleep with. Luckily, there are premium solutions that can help you achieve awesome results.

After a couple of months of research, we are ready to share with you this showcase of 5 premium web tools and services that will help you cut costs, deliver on time and get new customers. You will find a logo and brand design service, two solutions for better-converting visitors into customers, a highly respected supplier of Premium Bootstrap themes, templates, and UI Kits. The 5th tool is Themify Ultra Theme, it is a powerful WordPress theme packed with everything you can think for.

Please share the article with your friends and leave your comments below.

 

 

 

When you first use Tailor Brands, it’s easy to miss out on all the amazing processes going on behind the scenes as the platform creates a logo for you. The company’s full-service branding suite delivers unique results and graphics that look professional, at a fraction of the cost. It starts with a few simple questions designed to help the company’s advanced AI match your preferences with its vast library of designs, color combinations, texts, and logotypes. Once it has uncovered a good match, Tailor Brands’ logo maker delivers a final product that becomes the basic building block of your branding.

The company’s full-service suite includes several other complementary tools like fully branded business materials. These include branded letterheads, presentation templates, business cards, and full EPS files to create branded swag and gifts for clients and visitors. Moreover, Tailor Brands produces a brand book for your company, making it easy to manage your strategy and ensure your logo and brand always shine through in the best possible light.

To get started on the social media front, the company provides a practical toolkit to boost your efforts. This begins with a weekly planner for posting that comes with ready-to-upload ads, posts, and covers that can be fine-tuned as needed. For flexibility, you can add your own posts or manage the planner as you see fit. Tailor Brands also includes a Facebook ad creator to help you gain exposure if you’re using a paid traffic strategy.

If you’re looking to get online quickly and have a polished, but simple presence, you can also use the company’s landing page maker, which presents you via a one-page introduction for potential clients and users to visit alongside a way get in touch with you.

For a $2.99 basic monthly subscription and a $10.99 monthly full-service branding suite, Tailor Brands offers you beautiful designs and branding at a fraction of the cost of a professional designer.

Price: Starting from $2.99 / month.

 

  1. Convertful

 

Convertul is highly appreciated, including by the marketing guru Neil Patel, for quickly converting visitors into leads and customers. It works with all website and eCommerce platforms, but also with all major email marketing software. In short, it works for anyone.

They are offering 50+ responsive and beautifully designed templates, a powerful drag and drop builder with whom you can easily add, move, and delete each form’s element, such as text, images, buttons, videos, follow buttons, page sharing controls, and countdown timers.

Convertful is packed with a lot of useful features like A/B testing, real-time analytics, dynamic data capture and much more. You should check their website for more info.

Sign-up for free and convert „cold” site visitors into leads.

Price: $29 / Year

 

 

 

 

Creative Tim is a highly appreciated place for web designers and developers where they can find Admin themes, Dashboards, UI Kits, Landing Pages, Free and premium templates and much more, everything based on Bootstrap 4, Vuejs, React and Angular. All their products have a great quality and were made with huge attention to details. Save time by having everything at your disposal and have a quicker and easier web development process.

It is already used by more than 300,000 happy people and numbers quickly increase. Their freebies are under the MIT license and they are offering 3 bundles with lots of things included. The Big Bundle has everything Creative Tim is offering and costs $249 for the personal license, the price being 80% reduced.

Browse Creative Tim and pick what you need.

Price: Depending on the product.

 

 

 

 

 

 

Amazon is one of the best-invented things, it helps us a lot to quickly sale and buy items. LandingCube is used to create highly engaging and converting Amazon landing pages that can be fully customized with branding, product images, descriptions, videos from YouTube, Vimeo and all major providers, FAQ, 5-star reviews and much more.

LandingCube gives you the option to capture emails in exchange for coupon codes. Once you capture someone’s email, you can market to her in the future. The possibilities are nearly endless: create your own product launch list, drive sales or stay in touch with customers using a weekly newsletter.

Sign-up for a free 14-day trial and check all the features they are offering. Having more sales is easy and it will greatly help you on the long run, as you will drive external traffic (Facebook, blogs, Pinterest etc), separate from what Amazon is pointing to you.

Price: Starts from $19 / month.

 

  1. Themify Ultra Theme

 

 

Ultra Theme is a powerful WordPress theme packed with tons of features and the latest technologies. Ultra now comes with design skins and pre-made demo sites! The skin not only transforms the site's design appearance but can also help you to set up a real sample site within minutes. With just a single click, you can import the demo setup that includes the theme settings, content, menus, widgets, etc., exactly like our theme demos. This is a time saver for creating client sites.

Price: $49 – Standard license.

Read the full post

How to Use Color Theory to Improve Your Website


 

We all know that first impressions count, whether you’re at a job interview or on a Tinder date. It’s no different in web design. The first thing your visitors usually notice on a website is the color palette. It has an impact on a lot more than just the general atmosphere of your site. The right colors can strengthen whatever message you want to convey and play an important role in your users’ experience. Ultimately, they’ll affect your visitors’ click rate, length of stay and desire to return.

 

What does this mean for you? If you’re building your online presence, you’ll need to master the basics of color theory. From psychology to design, here are the most useful tips to choose the right colors for your website.

 

How to Use Color Theory to Improve Your Website_FeaturedImage_2

  1. Stay true to your brand

 

First and foremost, it’s crucial to align your color palette to the brand’s overall concept. Before you make any decisions, check if your company already has a color scheme that you should stick to in your web design. If not, think about the general look and feel of the brand: Is it daring, exotic and wild, suiting bold bright colors? Or will you go for a traditional selection for a more professional look? Once you’ve decided, apply the following guidelines to create the right color cocktail for your website.

 

  1. Learn the tricks of color psychology

 

There’s more to color than meets the eye. In fact, research shows that colors have a strong impact on our emotions. This is why you should take into account color psychology when designing your website. Colors are widely identified with certain ideas. Although feelings towards colors are often personal, influenced by our culture and surroundings, most of your visitors will connect green to growth and nature, black to elegance or power, and red to urgency. An ice cream brand, for example, may go for shades of yellow on their site to create a positive carefree vibe, whereas a yoga studio may choose shades of blue and white, evoking clarity and calm.

 

Here’s a great guide to quickly check whether your choice of colors fits the desired atmosphere of your website:

How to Use Color Theory to Improve Your Website_1

  1. Master the color wheel

 

In addition to all the basic colors already mentioned, there are, of course, an endless number of additional shades to choose from. At the core of color theory is the color wheel, a visual representation of the relationships between colors. Three primary colors make up the base of the wheel - red, blue and yellow. Between each of those are the secondary colors - green, orange and purple. And between each of those are the additional six tertiary colors, formed as a mix of the primary and secondary colors - yellow-green, green-blue, blue-purple, purple-red, red-orange, orange-yellow. There are of course infinite amounts of colours, and a color wheel can be divided endlessly.

How to Use Color Theory to Improve Your Website_2

  1. Find the right ‘heat’ for your website

 

There are two main categories in the color wheel: the warm colors, revolving around red, orange and yellow, and the cool colors, revolving around blue, green and purple. When choosing which family of colors to go for on your website, consider the effect you want to achieve. Generally, warm colors are more stimulating, suggesting vigor and vitality, whereas cool colors are more peaceful and soothing. It all depends on the kind of impression you want to create in your visitors’ minds, as well as on your type of business. For example, a restaurant is more likely to go for hot hues to whet the appetite, whereas a law firm will prefer cooler tones to build trust.

 

Yet, as Picasso once said, you should “learn the rules like a pro, so you can break them like an artist”. Which means that you can always mix warm with cool hues, to create unique palettes. Just make sure to follow these useful guidelines.

 

  1. Combine colors successfully

 

Creating winning combinations can be done using a few color palettes, all of which are based on the color wheel:

 

  • The Complementary Scheme: Take two colors that are positioned opposite each other on the color wheel, like red and green, or blue and orange. The combination of these contrasting colors makes each one stand out more, giving your design vitality. You can add a neutral color, such as shades of beige and gray, or black and white, to create a complete palette.

 

  • The Analogous Scheme: Use three colors that are adjacent to each other on the wheel, like purple, purple-blue and blue, or green, lime green and yellow. As these colors are so similar to each other, they will harmonize well.

 

  • The Color Triad: Take any three colors on the wheel that are of an equal distance from each other, forming a perfect equilateral triangle. Create combinations such as purple, yellow-orange and blue-green, or red, yellow and blue. These colors used together on a design can be very vibrant, so consider creating a balance by choosing one to be the most dominant and the others to support, using them for example on your navigation menu or any other small detail.

 

  • The Split Complementary Scheme: A drop of trigonometry - choose one color and then add the two colors that sit right next to its complementary color (creating an isosceles triangle). Possible combinations here would be red, yellow-green and blue-green, or purple, yellow-orange and yellow-green. This formula offers a refined contrast, creating a slightly less bold look than the complementary one.

How to Use Color Theory to Improve Your Website_3

  1. Put theory into practice

 

Now that you’ve chosen the palette, you need to figure out how much of each color to use. Find the right ratio with the ‘60-30-10’ rule. On each page of your site, use 60% of your primary color, 30% of your secondary color and 10% of your accent color. In most cases, your primary color will fill your website’s background, whereas the secondary will appear in the images and texts. Your choice of accent color is crucial, as it can be used for those small clickable buttons or call to actions, that you want your visitors to notice. Go for a bright or contrasted color that will draw your visitors’ eyes.

 

Final tip: Ensure to create enough of a contrast between all text and the background to make your content easy to read, without having your visitors strain their eyes. Look how Inkbyte Studios went for bold vibrant colors on their Wix website’s background, with white for their text and navigation menu - making them really stand out.

How to Use Color Theory to Improve Your Website_4 

Ready to start mixing colors? Delve into the world of web design with Wix now.

 

 

Read the full post

How To Start Photo Editing Business


.

Often freelance photo editors want to become independent and earn more. They are thinking about starting their own photo editing small business providing photography editing services. At first glance, this scheme may seem to be adventurous, but you should have different professions to run your own business successfully.

  1. Be a businessman

If you open your own business, you should forget about freelancing things. Become professional in providing image editing services. Being a good retoucher is not enough. Become the businessman, make managerial and business analysis, attend professional courses and lectures. You should know how to be a leader and work in team. Raise your communication skills – be very polite and stress-resistant.

  1. Be an engineer

The guarantee of excellent work in the sphere of online photo editing services gives an excellent quality of equipment. You should provide your photo editing team with professional tablets and calibrated monitors. Besides, you need 24-hour Internet access to contact your customers at a convenient time for them or to send the orders. Do not deny the importance of the softwares for photo editing, always buy only the licensed versions.  

  1. Be a bookkeeper

Determining the price list for your services is one of the most problematic things for any image editing company. You should have a bookkeeper’s skills. If you set a too high price, this will immediately scare away a large number of customers. If you set the low price, your business won’t bring income, because you need to pay taxes and bills. There are two types of payment – by the hour and by the photo. Some companies charge a fee depending on the complexity of the work, for example, the company FixThePhoto  divides the services and pricing by levels of photo editing service for photographers.

  1. Be a marketer

It is extremely essential to attract a number of customers who need online photo editing service to make the business profitable. Find the portrait of your potential client and become useful for him/her. When you start your own business, get ready to look for the clients by yourself.

Marketing campaign helps a lot. Make sure that you have a great website with all the necessary information about your image editing company. It is crucial to create a user-friendly site in minimalist tones in order to focus the potential client on the services and your portfolio, as Weedit.photos  company does. Do not be lazy to create accounts on social networks and advertise your services. Be prepared to create the banners that will convince the customers to order your services. Use apps to create advertisements quickly.

Online work is good, but do not forget about offline business development. Organize photography exhibitions, free lessons and lectures. Become interesting for people and design your photography brand.

  1. Be an artist

If you are a retoucher – you have a good taste. People don’t judge a book by its cover, do they? Of course they do. Make your portfolio amazing. Add many before and after photo examples with different types of photo editing services on your website. Besides, the website should look attractive and stylish. Web

Read the full post

How to Create the Perfect Wedding Website for Free


Getting ready for the most magical, special, unforgettable day of your life? There’s no better way to share the details with your loved ones than to make a website. One that would be as special and unique as the unity you’re about to celebrate. If you’re wondering why your wedding event needs an online location in addition to the offline one, wonder no more. In this article we’ll explain not only the benefits of a wedding website, but also the best web design practices and ideas for making it as perfect and as easy as possible (we know you’re a busy bee!).

 

From collecting RSVP’s in a breeze, to sharing real time photos with ease, here’s how you can create a wedding website that will make all your guests wish they had one as well.

How to Create the Perfect Wedding Website_Featured2

1.    Design with simplicity

Between the catering, the capricious DJ and the flower arrangements, you have tons of things to take care of for the wedding. Creating a layout shouldn’t be one of them. Why? Because you only have one click to make, in order to find ready-made and gorgeous wedding website templates. Advantage #1: They’re created by leading web designers, who took into account every possible need the happy couple might have, and integrated them into a sleek design. Advantage #2: They won’t cost you a penny. All the features that make a wedding website shine are given absolutely for free, from the event planner to the social photo sharing app.

How to Create the Perfect Wedding Website_1

2. Organize without the pain

 

Apps to a website are like abs to a workout - activate them correctly and you’ll have stunning end results. There are some wonderful features out there that will both enrich your website and show your guests you truly care:

  • Who has time for phone calls and messages? Collect RSVP’s from guests directly on your wedding website and save everyone (but mostly you) some precious time. With Wix Events, for example, you can even customize a beautiful invitation, email it to your contacts, and follow up with automatic confirmation and reminder emails. The best wedding planner, for free.
  • Bringing the magical day closer with every tick-tock, a countdown clock widget will display the exact amount of days, hours, and seconds left. Can’t wait already!
  • No one can promise you it will not be raining, but having a weather app on your website will assure that everyone arrives to your celebration with the right expectation for precipitation.

 

  1. Make it unique

Every wedding ceremony is unique, and so is its website. Whether you’re using a template or creating a website from scratch, you’ll be making it all about you and your other half. On top of uploading beautiful photos of the happy couple (even better if you have engagement pictures), you can dedicate a whole section to sharing your love journey. An “Our Story” page can include a beautifully designed timeline, a touching collage of photos, or a funny story of how you met. It will get your family and friends into that magical atmosphere, even if the wedding is miles and months away.

How to Create the Perfect Wedding Website_2

4. Don’t lose your guests

Have you ever been stuck on the way to a wedding, desperately looking for that paper invite you received months ago for the directions to the venue (whose name you barely remember)? Avoid the last minute, unnecessary phone calls, and make sure your guests have all the event details just a click away. Ensure that the date and venue address are the centrepiece of your homepage and are visible above the fold. Adding a navigable Google Maps app is also highly recommended.

5. Be gifted

Starting a new life together with your chosen one is an exciting journey. And what’s better than receiving the exact items you dreamt of as wedding gifts from your family and friends? Just like you don’t want to leave your guests stranded without directions to the venue, you won’t abandon them when it comes to bestowing you a perfect gift. Include your gift registries on your wedding website, and let people make you happy, just the way you wanted.

6. Pay less - go paperless

Remember that paper invite we were talking about, the one you can never find when you need it? Aside from often turning out as useless, physical invitations are also not very environment friendly. Worry not, you can still have a beautifully designed invitation without harming the flora and fauna of our planet. Whether you’re working with a designer, or walking down the DIY aisle - your wedding invites can go completely digital (and save you some money on the way). Send your ‘e-vites’ manually, or use a free service like Wix Events to share the news with all your guests in a couple of clicks.

How to Create the Perfect Wedding Website_3

7. Keep the memories alive

The long awaited day has finally arrived! Share the excitement with all your guests (and the loved ones that couldn’t make it) and stream photos and videos from the wedding directly on your website. How? Using a social stream app and a hashtag. Notify guests in advance that they can use a specific hashtag at your wedding - adding it to the header or footer of your website is a good way to go. On the day of the event, the social stream app will collect all relevant posts and display them in one magical location - your wedding website. This is also a great way to keep the memory alive with no effort, as the captured moments will be displayed on your website for eternity.

 

 

Ready for the Big Day? Start with these free and gorgeous wedding website templates!

 

 

Read the full post

10 Best Practices in Building a Website from Scratch


Starting anything from scratch can be daunting. It’s the same when it comes to web design. With so many possibilities, how can you leave enough breadcrumbs to avoid getting lost in your creative maze? The best advice to ensure you don’t stray from the path is to have a clear image of your brand and its overall message throughout the design process. This way, you can always refer back, remaining true to your concept. However, whether you’re designing a website for yourself or for a client, you might need a few more practical tips to make the most out of it. From finding inspiration to building the actual layout and choosing your color palette, here are the best practices in building a website from scratch.

 

10 essential tips to build your own stunning website.

 

     1. Do your homework

 

Remember those kids that used to spend their recesses reading and always won the spelling bees? Whether you were one of them or not, now’s the time to do your homework. Ensure you have a clear understanding of the exact goal of the website you’re building. Is it for branding, to attract new customers or to use it as a business card? Once you have all the answers, make sure the site you create is compliant to your or your client’s brand identity. Your findings will have an impact on the smallest details, like the color of a button or the font of a title.

 

 

      2. Be curious

 

Once you feel you’ve mastered the brand, move on to visual research. Search top design blogs and social media channels like Pinterest and Instagram. Finding inspiration shouldn’t involve only your eyes, but also your legs. You can find treasures in real life, browsing magazines, going to exhibitions and observing window displays. Gather all the images from your findings and keep only the ones that align with your brand’s look and feel - is it fun and exotic, or clean and organized? Final tip: get to know your competitors. Explore websites from the same field and decide how your site will be similar or different to them. In other words: “keep your friends close and your enemies closer.”

 

     3. Prepare your best content

 

Now is the time to collect all your written and visual elements. After all, a beautiful site won’t ensure your visitors’ return, if the content isn’t up to scratch. One golden rule here: always pick quality over quantity, and only display your best and most up-to-date content. It sounds obvious for an online store (you don’t want to show collections from fall 1992, do you?), but it’s the case for any other website. For example, if you’re a photographer, it’s recommended to go for 20 to 30 pictures per gallery maximum - but only your most stunning ones. It’s better to leave your visitors with a desire for more. Plus, overloading your website might make it slower – and Internet users are not the most patient, especially on smartphones.

 

     4. Create the architecture

 

It’s time to do something you haven’t done since the 11th grade: take a blank sheet of paper and a pen. You’ll use them to draw the architecture of your site, that is to say, the way your pages are connected to one another. Being precise here will considerably ease the process in the next stages. Moreover, a well-organized website is also easier to browse and will retain your visitors for longer. Finally, Google loves seeing pages that are well connected to one another, resulting in better SEO. The best practice here is to make sure that your pages are connected in a way that a visitor shouldn’t have to click more than twice to move from one page to any other page of your site.

 

So, which pages should you add? A website always needs a homepage, a gallery of what you offer (services, eStore, photos, etc.), an “About” page and a contact section - including social media channels. Then, based on your activity, you might want to add some of these extras:

  • A blog: great to boost your SEO.
  • A testimonial section: let your clients do the promotion!
  • A booking widget: for online reservations and payments.

 

     5. Build your layout

 

The placement of elements on your pages has a big effect on the overall aesthetics, so consider which layout best reflects your site’s look and feel. To narrow it down, here are the two current major schools of web design:

  1. The “classic” one, with multi-page websites.
  2. The “modern” with long scrolling one-pagers, inspired by feeds on social media.

In every case, there’s one option that works better than the other. It depends on your brand identity (you did take stage one seriously, didn’t you?), your type of business and your own preferences. Option one tends to suit traditional businesses. It’s also recommended for sites with a lot of written content. Option two is more trendy and fits businesses with mainly visual content.

 

If you go for the second option, consider separating sections using strips and columns to create grids - a clear and aesthetic way to display images. They also keep the viewers interested whilst scrolling and help them ‘digest’ your content more easily. See how Mercedes deBellard created a superb grid layout with Wix, that displays her works in an optimal way, with a clean background and clickable images.

 

vvvv

 

 

     6. Keep it clean and organized

 

Your visitors should feel at home on your website. This means that you want it to be as organized as possible. Think about hierarchy here. The most critical and/or eye-catching elements should be placed at the top left of your page, above the fold. Indeed, studies have shown that when looking at a page, we tend to start from the top left, then our eyes move right and down, following an “F” or “Z” shape.

 

You also want your website to look clean. Whether you’re using a grid or any other type of layout, leave space between elements to create a sense of breathing. A border around the edges of the screen is also a must, especially in mobile design. Ensure your site looks professional by repeating the same space in all areas, as well as aligning elements to one another to avoid disorder.

 

     7. Show your two colors

 

Colors not only have different psychological impacts on people, influencing the feel of your site; they also play an important role in its general performance (conversion to clients, time spent on page, etc.). Before delving in too deep, check if your brand already has a color scheme. If not, you should use color theory to help you decide on a color palette. Want to play it safe? Go for a clean white - or black, if you’re feeling wild - background and incorporate a maximum of two more colors. Explore how designer Mike Almanza creates a powerful aesthetic effect on his Wix website with only a few shades of grey and red.

 

Best Practices in Building a Website from Scratch_2

 

 

     8. Pick the right fonts

 

Although rules are there to be broken, it is generally recommended to keep your fonts consistent. Start with a maximum of two throughout your website. You can allow yourself some creativity for the titles, but when it comes to the text in your paragraphs, keep it clean, simple and easy to read. Stick to a maximum of three font sizes on each page, to create order. Play around with different weights and styles to emphasize certain words and create a hierarchy.

 

     9. Add the final touches

 

Just as a gift isn’t complete without a ribbon, a website isn’t ready without a few finishing touches. These can come in the form of welcome animations and parallax - all of which you can add on Wix without a single line of code. Uploading a video to your website is also an easy, yet efficient way to catch your visitors’ attention, and make them stay longer on your pages. These small but essential additions can help link between elements and add to the overall sensation your site conveys.

 

 

     10. Use an extra pair of eyes

 

Everybody needs a little help from their friends. Once all the elements are in place, ask people you trust for a second opinion on your website. This way, they can proof-read the copy, go over all buttons and links to check they work in a logical and flowing way, and also tell you if the brand’s message is clear and consistent. Finally, ensure you’ve adapted the website for mobile viewing and that it performs well on different devices - and you’re good to hit that “Publish” button!

 

     Final words:

 

If you’ve got this far, chances are you’ve done a thorough job, so kudos to you! But if you think the work on your site ends here, think again. A website needs to be tended to, just like a baby. If you want your website to successfully blossom into adulthood, you have to maintain it, keeping the design up to date with the trends and ensuring it’s constantly SEO ready.

 

Ready to lay the first bricks of your website? Delve into the world of web design with Wix now.

 

Read the full post

Behind the scenes: the process every designer uses to design a good logo


It's not so easy to design a good logo, is it? Sometimes we struggle to come up with a good idea. Sometimes we make a mistake from the start and the end result is not even close to what the client had in mind for his brand. The whole creative process can be very frustrating at times, but there are a couple of steps to it that can help us design better logos that perfectly represent the brand.

We asked Konstantina Gavala to explain what it takes to design a good logo. As an example, she used the process of making the logo of their company.

 

Designing our logo: Yellow Studio
Yellow is a design and audiovisuals studio based in Barcelona and home to a group of creative professionals spreading from graphic designers and animators to photographers and branding specialists.
 
The studio was founded in 2011. Last July we decided to take the big step and renew our brand design, creating for ourselves a new, strong identity. With new people on the team, and our services varying from graphic to interior design, to animation, photography and marketing, we had to rethink what would represent us all and -of course- a way to reposition us on the market.
The most important tool: the Briefing
 
The first step was filling in our own brand design briefing questionnaire (which was a little tough to do, to be honest). A brief is a working tool we always use with our clients. It consists of a list of questions about both the client and the project, and it helps us understand the characteristics we need to take into account before we start designing the brand's identity. These questions provide information on the product/ service the client is offering, the target group he/ she is aiming for, his/ her style preferences etc., and we collected/ edited them from experience gathered throughout the years.
This is one of the most important (if not THE most important) parts of the whole procedure of creating a brand's identity. A detailed briefing can save you from a lot: misunderstandings, hours of reviewing and correcting, problems in communicating with the client, etc. It also helps you get an insight on whether you really want to work with this specific client or not (I know sometimes you cannot afford to say no to a client, but believe me, it's always a good thing to do when you see from the beginning it's not going to work smoothly). It's generally a good idea to use a printed questionnaire for your brand design briefing, give it to your client to take home, sit down, think and fill it in. It always makes things clearer for him/ her and helps them understand better what they are looking for.

[caption id="attachment_51780" align="alignnone" width="560"]Our briefing questionnaire is an 8-page notebook we ask our clients to fill in. Our briefing questionnaire is an 8-page notebook we ask our clients to fill in.[/caption]

In our case, filling in the brief document took us quite a long time. It's always more complicated when you are both the client and the designer. When we were happy with our answers, we finally moved to the next step:
The moodboard
The moodboard is a collage of images or sketches we think best describes the idea behind the brand. We use this as a visual helping tool when we start the design process. With a background in architecture, I'm used to expressing thoughts with images. For me personally, it's a way to take notes without writing my thoughts down. It doesn't really matter where the images come from: this is a private tool (one that you normally never publish or even show your client) and you can use any material available to you found online or from magazines, books, sketches, etc.

 

[caption id="attachment_51781" align="alignnone" width="560"]The menuboard is a graphic representation of our ideas for the brand. The menuboard is a graphic representation of our ideas for the brand.[/caption]

 

This is the moodboard I made for Yellow Studio. It's a graphic representation of things we realized during the briefing process this brand should be about. A creative interpretation of the brief, the moodboard's use is to explain words through images. It is one of the most difficult, but also the most creative of processes we use.

 

Sketching and designing

After finishing with the análisis of the brand´s goals with both words and images, we start sketching different ideas for the logo. It is very important for us to start this process with pencil/ pen and paper before concluding on a specific design and creating the digital and final archive in Illustrator. We always make sure that the final design works perfectly with bright and dark backgrounds by either choosing a colour that works well with everything or creating the logo´s negative. For our brand, I chose to create a graphic logo, one that has a yellow background and no transparency behind the name.

 

[caption id="attachment_51782" align="alignnone" width="560"]So here it is: the final version of the logo! So here it is the final version of the logo![/caption]

 

What is different about your logo designing process? Share your ideas with us in comments below.

About the author: Konstantina Gavala is the creative director at Yellow Studio in Barcelona. She studied architecture, design and photography in different universities in around Europe. Her studies include a Masters degree in Architecture, and postgraduate degrees in "Design, Image and Architecture" and "Design and Photography".

Read the full post

Artist in Residence Programmes for Young Artists in 2018


As a young artist, I remember having difficulty finding opportunities to promote my art and get recognition for it, until I found out there are numerous art residencies for young artists.  I learned that art shows, contests, and residencies are important tools for the artist, especially emerging artists because they are a third party endorsement of your art.  If a residency loves your work enough to accept you, then a future buyer can feel confident in purchasing your art. Not all residencies are free, but they are all great for your career and growth as an artist. Don’t forget to put these on your art resume!

So, now that we understand why residencies are important, let us explore some residencies that are available for young and emerging artists in 2018.

Untitled-2

COSM

Cosm offers a retreat to musicians, dancers, performance artists, and painters. A residency at Cosm does not require any educational or experiential prerequisites. However, a letter of intention and the purpose of the consultation are requested in advance. This retreat is at Alex Grey’s Chapel of Sacred Mirrors in the guest retreat room.  There are several options available from one night to weeklong retreats, and even longer if you wish.  The residency includes a consultation about career development, style, technique, and philosophy. Prices range from $500 - $1450.

Untitled-1

STUDIO TWO THREE

Screen-printing, etching, relief printing, sewing, photography, and business courses are all offered at Studio Two Three.  This residency is open to all skill levels and you will work alongside other artists in a working studio located in Richmond, Virginia.

Untitled-3

YASODHARA ASHRAM

This retreat is for artists that would like to work on their craft while in a renewing setting at the Yasodhara Ashram in Canada. The fee is only $50 and the minimum stay is one week (two weeks is recommended).  During your stay, you will need to donate two hours per day of your time to the ashram.  Meals and yoga classes are provided free during your stay as part of the residency.

STONY POINT CENTER

Located on a farm 30 miles North of New York City, the art space at Stony Point Center is a 4000 sq. ft. two-story facility with a loft, overlooking a chicken coop and vegetable gardens.  The artist-in-residence duties consist of managing the art space, facilitating lectures, and organizing classes. Residencies are 3-6 months long and a donation of one painting is required.

 

Untitled-4

 

If you know about more artist in residency programmes worldwide, please share it with our community in the comments.

Visionary Surrealism Artist

About the author: Angela Latchkey is an award-winning surreal artist. Her oil paintings explore ideas about philosophy, consciousness, science, and technology.

Read the full post

5 Essential Web Design Tips for a Stunning Website


Let’s admit it, creating a website 10 years ago was a real pain in the mouse. Every single element had to be planned in advance, both coding and design-wise. Then, any change would require bugging the web designer, even if it was just updating the year in the footer. (Speaking of which, this is a free reminder to update all your footers for 2018! No need to thank me.) Luckily, today there are various web-development platforms that allow you to create a website, even if you haven't typed a single line of code in your entire life. Yet, even if you end up using the most stunning template, and the most advanced set of tools to personalize it, no one cancelled the importance of know-how. Meaning, you still have to know what you’re doing, as the responsibility for the website’s success lays exclusively on you.   Which pages does my website need? Which fonts should I pick? How do I design a homepage that makes people click? And how come my coffee's cold again? Those are only a few questions you might end up asking yourself while working on your online presence. Well, it’s finally time for some good news, since we’ve gathered the five essential web design tips for a stunning website:

5 Essential Web Design Tips for a Stunning Website_Featured2

1.    Declutter your pages

A well-designed home without visual clutter is a serene place, one that you’d want to spend a lot of time in. A website is no different. After all, there is a reason why the first thing you see is called a “homepage”. Making users stay on your website is always a win - even if they don’t make a purchase, they’ll end up learning about your brand or product and come back later. Finally, keeping them hooked raises your reputation in the eyes of Google, and will result in a better ranking in search results (SEO). So, how do we turn a homepage into an inviting and pleasant space for the random Internet user? By keeping it neat, organized, and functional. Follow these guidelines to create a practical clutter-free atmosphere:

  • People tend to skim websites quickly -> Use short and concise text to deliver your message. Break it up with subtitles wherever possible.
  • People are overwhelmed with information -> Use sharp call-to-actions (‘Don’t miss out’, ‘Buy now’, etc.) that give clear instructions.
  • People are visual learners -> Use universal icons to replace text whenever you can.

To sum it up in one line, a clutter-free homepage should make your visitors read less and do more.   Inspiration: Thanks to the use of arrows, icons and white space, this Wix template is a perfect example of clean design.

5 Essential Web Design Tips for a Stunning Website_1

2. Create a hierarchy

Since your website visitors don’t have the time to explore it in its full glory, you need to arrange the content wisely, following the rules of visual hierarchy. Think of it as a trail of donuts: leave them where needed, and people will follow. Use colour, contrast, size and spacing to draw attention to desired sections, and make sure you’re exposing the reader to what’s most important first.   Here’s an example of a generic order of appearance you might want to adopt:

  1. Your personal/brand name and business description (online fashion store, wedding photographer, freelance writer - that kind of a description).
  2. Types of services you provide + Examples of your work.
  3. Contact option.

Other sections will surely enrich your website, like the traditional “About me” page, client feedbacks, a blog, a newsletter subscription - just to name a few. But the reader must be intentionally led through the three most important ones listed above, according to their hierarchy.   Inspiration: Check out how this Wix template manages to deliver the information in a hierarchized, yet beautiful way.

5 Essential Web Design Tips for a Stunning Website_2

3. Increase readability

A readable website makes it easy for users to recognize words, sentences, and phrases in a breeze. With high readability, visitors can scan the website quickly and internalize the info efficiently. In addition to using short and concise chunks of text within a hierarchy, you need to double-check that it is designed to read.   Follow this set of guidelines to take your content readability to the next level:

  • Make sure there’s sufficient contrast between the font and background colors.
  • Keep font size at least 16pt (always have mobile screens in mind).
  • Use only readable fonts for your paragraphs. “Sans serif” fonts like Arial are Internet readers’ favorites.
  • Keep the ‘exotic’ fonts (like handwriting) for the titles.
  • Do not mix more than two font types.

Inspiration: The grid-based layout and classic fonts make it super easy for visitors to grasp the important information on this website.

5 Essential Web Design Tips for a Stunning Website_3

4. Make navigation intuitive

You want your website to be amazing, but never a maze. All the info on your website should be accessed as easily and intuitively as possible. User-friendly navigation not only helps people find what they’re looking for but also affects your website’s ranking in the long run. The easier it is to find content, the simpler it will be for search engines to index it.   Here are the basic rules that will make your website’s navigation as clear as a whistle:

  • Your logo in the header should always link to your homepage.
  • The menu should be placed in the header and be visible on all pages. Sections need to be arranged in order of importance.
  • Make sure that every piece of content is accessible within three clicks maximum.
  • Long-scrolling your thing? Use vertical navigation with anchor links.
  • The footer must contain all the practical information about you and your business: address, phone, email, social media, ‘Terms of use’ and ‘FAQ’.

 

5. Be mobile friendly

It’s official: more than 50% of Internet traffic originates from mobiles. That leaves no room for questions: your website has to be mobile compliant on every possible device. A powerful website builder like Wix will create a mobile version of your website automatically, making this task a no-brainer.   Then, you only have to adapt the content, keeping the following tips in mind:

  • Mobile navigation menu has to be shorter, containing only the essentials.
  • Images can’t be too big or too small - optimize them for mobile displays.
  • Exclude sections that ask users for inputs, when they are not crucial.
  • Actionable items like your contact details, purchase button or store location should be easily found. Consider adding a dedicated action bar to display these.
  • If your website is content-rich, add a search bar to make every bit easily accessible.
  • Test, test, test everything from your own mobile to make sure you’ve got it right.

To sum it up in four words: think small, win big!   Inspiration: After excluding all unnecessary elements, this Wix template looks as inviting on mobile and on desktop.

5 Essential Web Design Tips for a Stunning Website_4

Ready to craft your online masterpiece? Delve into the world of web design with Wix now.

Read the full post

Top 10 Online Logo Makers


.

A logo is not only the visual identity of a company rather reflects the essence of your company and helps you in building brand recognition. Thus, you need an impressive logo to inspire trust, credibility, and influence your target audience.

Though to design a professional logo requires design expertise, prior experience and in-depth knowledge of logo making but these days online tools have taken over the market. These tools have simplified the process of logo creation and has become go-to-option of all the users.

So, if you also think you have a creative bent of mind and passion for designing then these tools make a good option to get started with the logo designing process. Here we present top 10 online logo makers that you must know about.

 

 

  1. Designhill

Designhill’s Logo Generator is one of the best option to create your own customized logo that too free of cost. The tool comes with a user-friendly interface and offers many options in terms of images, fonts, colors, and texts. In just three simple steps, you can get a brand new logo for your business. Can logo making get easier than this?

1

  1. Logoaster

Logoaster is the one of the finest logo generator tool that helps you in creating a logo within few minutes. You don’t need any technical knowledge, the tool is beginner-friendly, extremely easy to use. It offers you to browse through a wide collection of logos that are customizable in terms of color, business type, name, and more. All designs made in logaster is delivered in both the format such as raster (Jpeg, PNG) and also vector (PDF, SVG).

 

1

  1. GraphicSpring

Graphic Spring is yet another free logo creator that lets you design your own custom logo just in a matter of minutes.All you need to do is, enter name of your business, tagline and you can browse through library of vector-format icons to choose from. You can also edit the colors, graphics, fonts, and get the final logo completely free.

2

  1. Ucraft

  Ucraft is another great option to design logos without the need of any professional designers. It offers over 200 icons, collection of different shapes, texts, to create a customized logo. Tool presents users with a blank canvas and offers drag-and-drop functionality that enable them to find what exactly they are looking for. Explore it today to get a new logo for your business.

 3

  1. Logo Garden

Logo Garden is another great choice for creating catchy and customized logos for your business. With this free online logo maker you can browse through library of available icons and create a customized logo. Whether you are looking for an inspiration for your logo design or want to create a completely new logo for your company, this tool makes a great option.

 4

  1. LogoGenie

If you are looking for a free logo making websites then let your search end here. It is one of the best free online logo maker websites that lets you create attractive logos without much effort. Users can make logos in three easy steps such as category selection, inserting the desired text & tagline and lastly downloading your custom logo. Thus, you new logo is ready in three simple steps.

 5

  1. Logo Foundry

Do you want to design your logo straight from your iphone or ipad? If yes, then logo foundry is your best bet. This tool makes a good option for both professional designers as well as users with no design expertise. The tool offers an impressive library of more than 3000 icons and symbols to choose from along with some excellent advanced text options. Besides, if you are looking for some more inspiration, they have a community of designers for the same.

Besides, this online logo maker tool have been featured in Forbes and Targets both for its brilliant features and easy to use.

 6

  1. Canva

Canva is one of the finest tool to create attractive logo without any design expertise. The tool maintains over 100 free templates and an impressive library of other icons, images, shapes, and fonts to design a stunning logo of your choice. It offers an intuitive drag and drop functionality that is quite simple to use. Best part is you can download high-resolution logos in PDF, PNG, and JPG format without any additional costs.

 7

  1. DesignMantic

      This online tool guides your logo making process in simple four steps. Firstly, you need to select logo type among three options such as symbol, lettermark, and abstract.Secondly, you need to make a choice in font types among sans serif, serif and script. Third, you need to select color pallette and the last step is to select name and industry. After this you will be presented with many logo options, you can pick the one for further editing and your final logo is ready to impress your audience.

 8

  1.  Online Logo Maker

Online logo maker is another easy-to-use tool and has a similar interface to graphic spring’s logo generator. Tool offers tons of templates to choose from, also has a great no. of pre-designed symbols, font variety to help you come up with your desired logo design. Besides, it allow users to have unlimited downloads, giving users freedom to tweak their logo anytime they want.

This logo maker offers both a free as well as premium service. If you are looking for high resolution downloads than premium package is a better option.

 

 9

Read the full post

5 Reasons Amateur Designers Should Use CyberLink PhotoDirector


Designing isn’t easy. It doesn’t really matter where you stand today as a designer, what really matters is how quickly you learn, adapt, and upgrade your design skills.You can read all the designing tips and best practices on the internet but what really matters is how you perform practically. At times, it is just using the right tools.

CyberLink PhotoDirector happens to be a great choice for amateur designers for several reasons. Here are five best reasons why CyberLink PhotoDirector should be your first choice.

 

Easy to use

PC MAG calls it friendly yet powerful interface.

Let’s admit it, being an amateur designer, you need an easy start. You need an editing software that you can learn quickly and get started almost immediately.

If you've to watch a video tutorial before editing every single image, you won’t make it too far.

This is where CyberLink PhotoDirector comes into play. It is an easy-to-use editing tool that works perfectly for amateurs as well as professional designers. Once you get used to the basic functions, you can switch to its advanced versions.

 

Several features

This is where it gets really interesting. I have seen designers who use multiple tools because they don’t get all the features in a single powerful editing software. At the end, it gets frustrating because you've to move your image from multiple tools to finalize it.

Guess what, CyberLink PhotoDirector is one heck of an editing software that is extremely power-rich. It does pretty much everything you need from a photo editor.

Here are a few major features.

  • 360 degree photo editing
  • Intelligent photo fixer
  • Supports photos with motion
  • Easy layer editing
  • Supports raw format
  • GIF creator

 

Editing made easy

Why a photo editor and designer needs a photo editing software?

The whole point is to edit images and make them look better. If you cannot do it, you won’t stand a chance.

CyberLink PhotoDirector helps you with editing. Period.

Not just that it helps but you can start editing images fairly quickly. Adobe Photoshop is good, but it needs tine. You cannot edit a photo right away with it.

CyberLink PhotoDirector lets you do it right from day one. With its intelligent content-aware editing, you can start editing images like a pro right from day one. Besides, dealing with layers is easier than ever.

 

Supports raw formats

As a designer, you've to deal with raw formats. CyberLink PhotoDirector supports all the raw files from all the leading cameras. You just name it.

This makes it a designer’s best friend.

When you’re a designer, its best to shoot in raw for several reasons. If your photo editor doesn’t support raw files, you'll have to shoot in another format and that’s not the best choice as a designer.

 

Affordable

The best part, CyberLink PhotoDirector is affordable.

The biggest challenge amateur designers’ face is that they don’t have enough money to buy expensive image editing tools. You’re already in the struggling and learning phase, and that’s the time when you need an affordable yet powerful photo editor.

That’s where CyberLink PhotoDirector makes the equation even.

Stop chasing your dreams, fulfill your destiny and be one of the best designers in the town with the right image editor.

Read the full post

Search The Blog

Subscribe & Share

Our Latest Tweets

Attention #colourlovers: Check out the colorful and imaginative #36daysoftype by Indian graphic designer Prateek Va… https://t.co/QVYBmASxIs
about 1 day ago
Tweet this ArticleFollow @COLOURlovers

Latest Articles

//View More ›

Latest Colors

//View More ›

Latest Palettes

//View More ›

Latest Patterns

//View More ›