I'm sure most color lovers have seen the memorable Sony Bravia Advert where paint cannons were used to brilliantly color an apartment complex. Well, now they're back with a new commercial using a combination of stop motion, radiant colors, and claymation.
Going to the site begins with tag lines about the effects colors in our lives, one of which is the use of red, orange, and yellow to entices appetite and how the use of pink in bubble gum when it was first invented -- which later became the standard -- was only pink because it was the only color the creator of bubble gum had.
Joining up with Hasbro, the company that owns and distributes Play-Doh, this new commercial with the slogan 'Colour Like No Other' for their LCD line hops to life in New York City.
Playing with Play-Doh
Play-Doh was invented by Noah and Joseph McVicker in 1956 and awarded U.S. Patent 3,167,440 in 1965. One of many common products invented by accident, it was meant as a wallpaper cleaner. It was marketed by toy manufacturer Rainbow Crafts, and first sold at the Woodward & Lothrop department store in Washington, D.C. Seen here is its 50th Anniversary Collection, showcasing fifty of the colors available today.
Play-Doh is available in several different colors from day-glo to primary and sizes, and has a distinctive smell and texture. Over 900 million pounds have been sold so far. The product is now owned by American toy giant Hasbro.
Though widely perceived as colorless, diamonds are infrequently achromatic and can occur in every hue of the rainbow. In fact, color is one of the four standards for judging the beauty and worth of a diamond (the others being carat, cut, and clarity). When it comes to diamond color, there are two seemingly contradictory principles: less is more, and more is more. The fewer impurities and flaws, the more transparent the diamond and the higher the value. Yet rare colors such as blue, green, pink, orange, and black are highly desirable and even museum-worthy. A faint straw yellow will detract from a diamond's value, while a deep yellow is prized.
"White" diamonds are classified according to their degree of transparency. Most white diamonds actually contain yellow or brown tints. The Gemological Institute of America developed a scale of diamond color saturation, ranging from D (colorless) to Z (noticeable light yellow or brown). Diamond color is determined by comparing a gem to a master set. Special folded cards are also used to evaluate color. Dara Horn poetically describes how diamond color is influenced by context. Three diamonds that look identically transparent against deep black velvet reveal their differences when placed in the crease of white paper: "The first sat tarnished on the paper, throbbing a bruised and tawny color; the second glowed a dim yellow like a dying gas lamp in an old painting. The last one, exposed and revealed, blazed burning white."
When exotic hues are abundant, their intensity and consistency elevate the value. Red diamonds, for example, are the most highly sought after, reaping up to one million dollars per carat. The brilliant red color is a result of minute flaws in the gem's atomic structure. By some accounts, the waiting period for a single red diamond to hit the market is over fifteen years. Green diamonds range from half to three-quarters the price of red diamonds. Bombardment from high-energy gamma radiation gives them their special hue.
The diamond spectrum is divided into four rays:
1. yellow passing into wine into cinnamon brown into black,
2. pale green passing into yellowish-green,
3. bluish gray passing into Prussian blue, and
4. pink passing into rose red
(The Eclectic Magazine, Jan. - April 1853).
Some Diamond Color Palette Inspiration:
About the Guest Author, Craig Conley
Craig is an independent scholar and author of dozens of strange and unusual books, including a unicorn field guide and a dictionary of magic words. He also loves color: Prof. Oddfellow
The Himalayas are a mountain range in Asia, separating the Indian subcontinent from the Tibetan Plateau. The greater span of the range includes the Himalaya proper, the Karakoram, the Hindu Kush, and a host of minor ranges, which spells a transition from lush forests to ice and snow. The mountain range is home to the world's tallest peaks with over one-hundred exceeding 7,200 metres (including Mt. Everest).
Of colour, the rich browns of the mountains, their snow-capped tops that resemble white clouds, lush greens of the lowland forests, stretches of blue sky, and the teals found in the rushing, life-giving rivers are just waiting to be discovered. Although it's not the same as being there -- to see these wonderful earth tones -- let's take a journey through pictures to the largest mountain range on planet Earth.
The Himalayas stretch across the six nations of Bhutan, China, India, Nepal, Pakistan and Afghanistan. Their peaks and valleys hold the sources of three of major river systems in the world, being the Indus basin, the Ganga-Brahmaputra basin and the Yangtze basin. This teal-green supply of silt-rich water allows for so much to grow around it, as it passes its wealth down the spider-web rivers to even more fertile lands, allowing for the greens of plant-life to flourish.
October is National Breast Cancer Awareness Month and along with Pink for October we're encouraging creative people to turn their websites pink for the month. The aim is to raise awareness of breast cancer and support those organizations making a difference to find a cure and support those living with breast cancer.
Psychologically, pink has been judged the 'sweetest' color
- Vargas 1986:144
To celebrate this event I'm going to take a look at the colour pink and consider the cultural and psychological meaning associated with it. I will also be taking a look at some effective uses of pink for websites and a selection of pink based colour palettes to provide a bit of inspiration if you are turning your site pink for October.
When Did it Become Pink for a Girl.
Pink in many cultures has come to mean girl. It's been attached to the logic that says 'pink for a girl and blue for a boy'. The exact historical occurrence of this seems to point to after World War II. These 2 quotes shed some light on the history of the link between pink standing for a girl.
I've always been fascinated with the cover font color choices magazine editors make. We've begun to index those choices in our Magazine Color Trends section, but we thought we would look at some of the most iconic covers in history. In 2005, the 40 greatest magazine covers of the last 40 years were unveiled at the 2005 American Magazine Conference (AMC) in Puerto Rico, by the American Society of Magazine Editors (ASME) and AMC. Looking at the top 20 has shed some light on some of the most interesting color choices in the industry. Starting with number twenty, we'll take a trip back through the world of publication color.
#20 Blue (October 1997)
What happens when an eccentric architect has the soul of a painter? He drafts a technicolour blueprint and creates elaborate canvasses out of brick and mortar. Portmeirion, the celebrated Italianate village on the west coast of Wales, and famous location of the 60’s cult television series “The Prisoner,” was built by Sir Clough Williams-Ellis as a retirement project.
If Rainbows Were Architecture
The fairy-tale hamlet he created (30 years before Disneyland) is like a three-dimensional picture postcard exhibiting an unparalleled array of colours. Portmeirion is often cited as an example of “picturesque architecture.” Picturesque simply means that something is proper to be pictured. In the picture that is Portmeirion, foreground and background are the real ground of a rainbow we can walk through.
Two years after the ruin of Hurricane Katrina, homes are coming back around. Even with reconstruction and lots of volunteer aid, something seemed missing among the new walls. The residents have seen nothing but the grey of collapsed homes and the brown of the flood waters and mud. For a city recognized for its abundance of life, the dreariness seemed unshakable.
That is -- until they brought in colour.
While some consider the 21st of September to be the first official day of fall, the 23rd is the day of the Autumnal Equinox, which either way means Autumn is upon us. Autumn is a time when the sun's angle changes, things become cooler, and all of those beautiful leaves earn a fiery glow before falling. The spectacle is so popular that people plan entire vacations around the possibility of seeing the fall foliage.
Where I live, the leaves are just beginning their change. Here, the most change comes in October, but we've had some early starters. Changing to red, orange, yellow, yellow-green, and even purple is all part of a process that allows the deciduous trees to survive even a harsh winter.
What makes leaves green is chlorophyll. During the growing season (chiefly summer), leaves are so dominated by the green of chlorophyll that all other pigments within the leaf are masked. When the cold sets in, and the sun withdraws, the trees begin a withdrawal process of their own. The sugars that are produced by chlorophyll are drawn back into the tree as this will be its sustenance, and the chlorophyll itself is reduced in number. A layer of cork forms between the branch and the leaf, which eventually will allow the leaf to fall. During the change from chlorophyll-abundance and chlorophyll-absence, colour change will occur.
For as long as all of us can remember, the US dollar has been synonymous with the color green. But as of 2004 the US government has been redesigning our paper money and adding splashes color. The new $5 bill was just introduced and might be considered the most colorful piece of US currency ever produced.
While the redesigned $10, $20 & $50 all have colorful designs the new $5 blends from purple to gray with shining yellow stars... not to mention the giant purple 5 on the back.
The New $5 Bill
Color: The most noticeable difference in the redesigned $5 bill is the addition of light purple in the center of the bill, which blends into gray near the edges. Small yellow "05"s are printed to the left of the portrait on the front of the bill and to the right of the Lincoln Memorial vignette on the back.
Called "pictures of the floating world," or Ukiyo-e, the main artistic genre of Japanese Woodblock printing first reached popularity during the second half of the 17th Century, and lasted into the 20th Century. Although initially challenged by limited colour, woodblock printing soon become a defining method of producing art. Capturing landscapes, theatre, and even more intimate scenes, Ukiyo-e captured hearts and tastes as well, as they could be inexpensively mass-produced. Traditional Japanese art usually relied on high contrast and a flattening of the dimensions in the piece.
For more on how the art is created: Diary of Carving Woodblocks
Perhaps most famously in this genre -- and still produced today -- is that of Katsushika Hokusai's work The Great Wave Off Kanagawa(above), part off his series One-hundred Views of Mt. Fuji, wherein Mt. Fuji is but a hill in the shadow of the tsunami. The wave seemed to reach out for the people desperately clinging to boats with claws, as if the size and arc weren't enough to suggest its ferocity. This piece, though one of the more popular ones, is marked as the one that is the least Japanese in technique of his works.
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