Marketing, using illustrations, is more powerful than using text, which most people don't read. After all, they say that 'a picture is worth a thousand words.' A marketing illustration needs to have a strong message to the intended market to make an impact. Most news indicates that all illustrators are different, so what are the various marketing mistakes they need to avoid when doing their work? This article will highlight some.
No smooth illustrations
Illustrations use more drawings than from just the imagination. However, there are many tools to make such marketing arts fine and smooth. People get attracted to fine finishes rather than rugged ones. Most young haven’t got commercial illustrators portfolio and would give up on the way and end up delivering unfinished work. For instance, the adobe illustrator will offer the simple and smooth tools you need to tidy up your work, but one must know how to use it.
Use of the wrong file format
Well, one would conclude that it's not worth spending a whole day designing a logo for a client and creating the best resolution only to download it in the wrong format. In fact, there are few high-quality formats that will be compatible with your illustration program without changing the resolution. Thus, it's crucial to understand the compatibility between the two documents, particularly for web purposes.
Using the wrong colors
Colors are very crucial in marketing illustrations. Suppose you want to make a logo or design for a coffee house and you use all yellow colors. Does it make since? People would expect more of a dark brown to represent the dark roasts of coffee; similarly, one cannot use purple to illustrate tomato juice. This mistake can cost a company great sales, time, and energy when they reject your work.
Not using swatches
While most young illustrators will try to build their own swatches to remain unique, this can use up most of your time and never achieve the best quality. The most popular illustrator software will have their own hues, skin tones, and color schemes. When used well, such capabilities will always give a unique outcome, so there is no need to create some from scratch. The experts advise that one can create color schemes that have never been seen before with such tools.
It's one of the popular mistakes young marketing illustrators make. If one is going to crop, the relationship between the image and cropping must be logical. Thus, one cannot crop more than 1/3 of the image; otherwise, it will lose meaning. Additionally, trimming also depends on the effect one wants to create in the illustration. For instance, one may decide to trim the lower part of a human portrait and leave the upper part with enough allowance from the image to the trim.
Illustrations are used in more than marketing setups and all need great creativity. As a rising way of marketing, illustrators must, by all means, produce classic work. A combination of great tools alongside creativity is what will give the best results.
One of the most common designs I've been seeing as of late is watercolor splashes featured on paper goods and the runway. Watercolors make me excited that summer is just around the corner, and they are kind of romantic as well, making me feel calm, relaxed and happy.
Check out these inspirational prints and paper goods featuring elegant watercolor designs:
Create Your Own Watercolor Masterpieces with Creative Market by downloading these products:
Summer is just around the corner, and the sun is starting to shine behind the clouds. As the weather warms up, we are starting to see brighter colors trending. As you walk around you'll probably see warmer and brighter tones on display in fashion, home decor, and print as the weather continues to heat up.
Bright yellow and canary yellow are starting to emerge as popular colors again this year. We've seen yellow trend in the the past, but it seems to be emerging as of late. Check out these awesome uses of yellow in home, design, and fashion for your inspiration:
Check out these palettes featuring yellow:
Looking to add some yellow to your creative projects? Check out these designs from Creative Market:
Everywhere I go, I seem to see large or small animal accents in clothing stores and home decor and furnishing retailers. I absolutely love animal print, and am so happy to see more and more of it popping up and being popular. How would you incorporate small or large animal accents into your home or outfit. How animalistic do you want to be?
Check out some of these awesome uses of animal print for your inspiration:
Check out these awesome patterns for inspiration:
If you're looking for more creative inspiration, check out Creative Market's awesome selection of animal print vectors, patterns, and graphics for your creative projects:
There is nothing that screams Summer and Spring like flowers. I love walking outside and seeing all of the gorgeous and fragrant flowers blooming. There is something simply sweet and romantic about flowers. Not only do we give them as gifts to people we care about as a sign of affection, flowers are also presented to people as a symbol of regret and apology. I love the hidden meanings of flowers, and I think that floral prints and patterns are definitely making a come back in 2013. We are seeing more and more floral patterns with a funky and vintage flare on the runway, in stores, and featured in interior design.
If you love these floral prints you'll love these inspiring patterns from COLOURlovers:
If you're looking to start creating something with a floral pattern why not check out these resources from Creative Market? All it takes is two clicks (purchase and download) and you're ready to get creative!
Hand-drawn illustrations add personality and depth to websites by bringing the digital world in conjunction with the physical. I love seeing hand-drawn illustrations on internet because it adds a sense of character to the page itself. These sites are some of my favorites that feature hand-drawn illustrations.
Just Dot: I love how this website combines the trendy chalkboard element with hand drawn graphics and a sketched font.
Bowtie: features a completely hand drawn background with hand written fonts and other styles of typeface. I love the colors and interactive layout of this site as well.
Bootb: this site utilizes a hand written type face as well as hand drawn doodle frames to create a friendly landing page. I like the different colored frames on the black background along with hand drawn buildings.
Denise Chandler: this designer's site features an awesome hand drawn image that has been animated, as well as, a variety of quirky and cool hand drawn fonts.
Carsonifide: uses fun text bubbles and hand drawn graphics to highlight the important parts of their site.
Tennessee Education: I love all of the cool hand drawn doodles that are found throughout the site. This site really brings education to life by adding hand drawn elements on top of writing paper.
Products from Creative Market to help you enhance your site with hand drawn elements and illustrations.
The key to making a website or blog with hand drawn illustrations is to combine hand written or drawn fonts along with intricate hand drawn images, lines, and vectors. Creative Market, offers a variety of hand drawn elements to help you create an amazing website like the ones featured above.
Recently we shared a project that visualized the history of colors in movie posters from 1914 to present. Those visualizations showed a striking shift as blue has been feature more and more prominently over the years. It also highlights Hollywood's love of those complementary colors orange and blue. This is something that gets brought up and ranted about every so often, and when I went to browse through the movie posters of films released this year, I fully expected to see the usual orange and blue trends. What I saw was a little different.
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Yes, there are still a lot of blue posters out there, but we know blue is nothing new.
What struck me in particular about 2012 was how gray everything looked. Everywhere I saw dark, subdued posters, steely black & white images, and heck, there's even a film called The Grey. Just take a look at some of the of posters from this year.
As crafters and sewers, we emerge from our cozy winter projects and start looking for fresh, colorful crafts that will get us ready for warm weather ahead. So we've put together a collection of spunky spring crafts to kick off National Craft Month.
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We bring you a the latest trends in DIY to brighten up your life be it you prefer to sew, work with fibers or even glue, it's all here in a bundle of color and style!
If you make anything this spring, it has got to be a new bag, clutch or tote of some sort. Changing up your carriers or adding new ones to your collection will add a little skip to your step for certain! The 20-min tote is an awesome way to utilize a great print you want to see hanging around and that denim bag is the trendiest done with repurposed jeans.
Those adorable boxed pouches can be used for organizing anything from makeup, hair irons, art supplies, accessories, you name it. At the end of the day, most of these are the quickest projects to start your spring crafting off right. In addition, a great book by Kay Whitt came out last fall called, Sew Serendipity Bags which would also be an excellent choice full of colorfully inspired patterns, as her style is unbeatable!
What better to go along with a new bag or tote accessory than a new outfit? The Colette Sewing Handbook, is chalk full of spring and summer fashion patterns perfect for any beginner to intermediate sewer. Sarai also continues to offer tips, tricks, more in-depth tutorials and alteration ideas (usually with tutorials) to the patterns in the book.
In addition to all this available support, she features real sewers from around the globe on the Coletterie blog, with photos of finished outfits from the book and a small interview. A great sense of community and an excellent purchase that keeps on giving.
Heading away from sewing projects, here is a colorful collection of minimal to no-sew DIY flowers to get your floral fever on. Between crafty arrangements for your table or something to adorn and accessorize with, they're all full of texture and color!
Springtime brings flowers, farmers markets, celebrations and an itch for warm weather and sunshine. This is the time to start getting some summer-loving colors on and around you! A cheery market tote, a bright celebration banner or a few unique flower patterns to add to your lapel, hair, shoe clips, bag, you name it - bring some flowers out before they actually sprout!
Check out these wonderful techniques. The Larksfoot (shown above) works so well with an ombre palette, the Squiggly Squiggles is fun and funky and really pops with a large, loud palette and granny squares, well gee you can do so much with them!
If you're looking for a great way to color block and add some palette-love to your body or abode this spring, get cracking on one of these fabulous projects from Sarah London, author of Granny Square Love.
If quilts were nothing special to you before, they will be after you take a second look at, Quilts from the House of Tula Pink. Tula is a total trend-setter for an entirely new kind of quilting. If anything, her projects will give you fantastic inspirational colors, textures, patterns and shapes.
So what are you working on right now? What medium is your favorite to work with and what colors are seeping in to all of your projects?
The designs of Simon Page take us back to basics, to the literal building blocks of good design: geometric shapes. Page, a London-based graphic designer, is all about creating a visual experience that stimulates the emotions. His philosophy is “Good Design Excites.” And you’ll be surprised how exciting circles and squares can get after Page is done with them!
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Though all of his designs jump-off from basic geometric shapes, his work gets more sophisticated as he layers on his color palette, cuts and rearranges the shapes in the frame, and develops unexpected patterns and textures. In the words of one commenter, he creates work that “you can get lost in - they are busy, but somehow calming at the same time.”
Geometric Cushion Designs
At first glance, the design covering this pillow seemed to have sequins on it, but on second glance, this is illusion created by bold color choices and the juxtapositions.
The same type of visual tricks follow in his other four pillow designs, which would make a striking focal point in any living room.
Unique Valentines Day cards are booming everywhere! Give something fun to a secret crush, your grade schoolers classmates or your life-long love. There is something for everyone from easy DIYs, quick printables and a few fabulous Etsy card inspirations.
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source: Fortune Teller
Activity cards can be fun for all ages. Present your valentine with a fun fortune telling card. This DIY card could get really creative! The fortunes on the inside could go as far as presenting fun things to do with your day/evening when you give it over... if you have made mystery plans for your crush or loved one, you could let them choose their fortune of events such as dinner, dancing, drinks, foot rub, shots, wine, make-out... you get the picture. ;)