How Colors Change on the Web (or Don’t)

How Colors Change on the Web (or Don’t)


As individuals, we change our colors often. We reflect our inner palettes in what we wear, what we buy, where we cast our gaze. We have the freedom to engage unlimited combinations whenever we see fit.

Share this Post Pin It

But what about the colors of the websites we visit daily? Do websites shift in these same ways, or even at this rate? Over the course of a year we change our color preferences untold times, but looking at how websites evolve over a similar time period indicates something quite different.

I recently examined a representative sample of websites that have gone through a significant redesign in the last year to analyze just how much, if at all, these websites changed in terms of their inner color palettes. These few examples represent a trend I noticed - that some websites have gone through massive shifts in layout, usability, and general structure. In comparing their palettes, however, you don't see such shifting.

In the example of target.com below, you can see that there has been an obvious overhaul of structure, reorganizing the site completely. While there is a subtle increase in a practical implementation of color 'coding' (notably pink to indicate a 'spring' item and brighter link colors), the base of the palette remains the same. This shows that Target knows the importance of evolving functionality (and product) independent of base branding colors.

Another great example of a structural overhaul is bankofamerica.com. Here you can see they've moved to a centered layout and are using a few brighter blues for specific calls to action, but again, the remainder of the palette remains unchanged.

Another website I took a look at was twitter.com, which went through somewhat of a transformation last year. Save for a button color change (for the better) the base of their palette and branding remains the same.

Of particular interest this past year were the transformations undertaken on dennys.com. Around July last year they went with an overhaul not just of structure but of color as well. I don’t think the color portion of the overhaul was that successful, as a look around six months later shows they've reversed their direction. They've gone closer to what they had previous to the saturated yellow look, dialing back to a more traditional food-friendly palette of light tans/browns and creamy whites. Did Denny’s find out how much is too much? Was bright yellow too much of a stretch from what is traditionally a red-dominated industry?

In the case of our recent Purple.us redesign, you can see that we’ve maintained the base of the palette, only adding a select aqua to draw emphasis to the site’s informational hierarchy. Again, you can see how important the core of a palette is to the site’s overall presentation.

It is important to understand that while sites adapt and alter in various ways and degrees, there are some decisions that must be absolutely correct in early stages of development, namely color. Color delineates brand. Color can define a site. Color resonates in the mind of the user, whether they notice or not. Color is vital. If a website requires modifications, initial color choice and primary concepts must be considered just as vital.

Feeling inspired? Find more ideas at Creative Market.

  

Read the full post
Contemporary Wallpaper Pattern Trends & Inspiration

Contemporary Wallpaper Pattern Trends & Inspiration


Wallpaper of today is definitely not what it used to be with the installation process and the choice of patterns or images available. Ghastly florals and patterns of the past are replaced by reinvented, contemporary florals, patterns and palettes of the present.

This article is presented by InkShuffle.com offering you beautiful Easy Off Wallpaper – perfect for renters. Millions of designs in categories like vintagecityscapes, and room openers.

Share this Post Pin It

We recently published a post about wall stenciling, also a booming trend and a more budget-worthy route than wallpapering, but could also be more work, depending on what you chose to paint. Wallpapering can also almost ensure a very clean, accurate and even more elaborate finished wall as well. At the end of the day, both have their pros and cons like anything else, it's just a matter of budget and preference.

source

I'm falling fast in love with Kreme wallpaper patterns. Very Moroccan-inspired design work with fabulous palettes. The example above is one of their more minimalist designs called, Painted Gate.

"Painted finishes, although great in some spaces, don't equate to the luxury and opulence a few rolls of wallpaper can provide." - Cadee Wilder of Kreme

Sourced from slideshow in Kreme Wallpaper California Collection 2012

Contemporary wallpapers are sometimes so graphically reinforced with such dramatic design work. This type of pattern design is so intricate that paint just couldn't replicate (or could, but with a lot of effort).

Read the full post
COLOURlovers Interview & Giveaway with Jessica Sprague on The Art of Poster Design

COLOURlovers Interview & Giveaway with Jessica Sprague on The Art of Poster Design


Poster design is a really fun, inexpensive and unique way to explore your creative side. From the 1,000's of fonts, variety of poster sizes, and layouts, sometimes, it's difficult to know where to start!


Once you master your design techniques visit Next Day Flyers for fast poster printing at great prices.

Share this Post Pin It

Today we are interviewing Jessica Sprague, design guru and owner of JessicaSprague.com. In February, Jessica is heading off a four week Poster Design course. She is also giving away not one, but TWO seats to this really awesome class! I couldn't be more excited about the class after taking Jessica's Subway Art class. I'm a busy mom, so I don't have a whole lot of time to join in a live class, which is why I love Jessica's classes- they are self-paced and available forever!

Follow Jessica: Twitter & Facebook

Can you tell us about yourself, how long have you been designing? Teaching? Do you have a job outside of JS.com?

In my former life I was a web & user interface designer for a software company, so I've been designing in some form or another for about 14 years. I started teaching digital scrapbooking, Photoshop, and graphic design in 2007 when I opened  JessicaSprague.com. Since then it is my full-time job, and I love it!

What three (or less) singular colors do you most identify with, why?

My favorite color is green - I love it in almost all of its shades from lime to olive. It's the color of growth and regeneration, of calm energy, of prosperity, learning, balance, and harmony.

If you had to describe yourself [currently] as a five color palette, what colors would they be? Could you provide me with HEX codes so I can create a JS palette for you? :)

I feel like I am a blue, two greens, and a red, coupled with a dark grey. Hex: aed835, d9ea65, 81c9c0, a90c19, a90c19

The greens I've already described. The blue is an ocean representing responsibility, stability, trustworthiness. The red represents fire and emotion, and the dark grey brings some gravity, but also represents the dark that balances the lighter, fresher colors.

Jessica_Sprague

If you could be a shape, what shape would you be? (i.e. a polygon = triangle, hexagon etc...)

I would be a 5-pointed star. :)

 

Read the full post
Colorful Answers by Leatrice Eiseman to Questions from Our COLOURlovers Scholarship Winners

Colorful Answers by Leatrice Eiseman to Questions from Our COLOURlovers Scholarship Winners


For those of you following Leatrice Eisemen's training schedule, her 4-Day Color Training Program is off to a start this very morning in Burbank, CA. LindaHolt and ModernMuse (aka Michelle Stroescu), the two COLOURlovers who won full and half scholarship for the class back in November are excitedly enjoying their first day of learning and meeting Leatrice.

Share this Post Pin It

To tide you all over until we get to do a followup with both Linda and Michelle about the class experience, Leatrice kindly took the time to answer the intriguing questions each winner had asked at the time of receiving the announcement that they had won.

Q & A From LindaHolt

Linda: I would love to know what the process is and what goes into choosing the Color of The Year

Leatrice: I literally travel the world looking for clues.  If I see a color that I think is ascending in importance, I make special note of it and then look for evidence in it gaining momentum.  Fashion is always a good indicator, but it is not the only design area that must be examined.  There are so much creative design areas that must be considered including graphics, the world of art, product design, home furnishings and so on .  Another very important part of the choice is tapping into the “zeitgeist ‘ of the world around us and the emotional message that the color imparts.  For example, with the that big gray elephant  (the economy) still looming large and the concern that is being felt internationally, we would not want to choose a color that could be a “downer’.  Instead we listen to people’s aspirations and try to give them a color that, at least symbolically, satisfies and encourages their needs and hopes.

Read the full post
Colorful 2012 Non-Profit Calendar Awareness :: COLOURlovers Member Interview, Showcase & Giveaway

Colorful 2012 Non-Profit Calendar Awareness :: COLOURlovers Member Interview, Showcase & Giveaway


We bring you a great interview with Jason Allen, of Haft2.com, an intriguing firm that focuses on, yeah, you guessed it, color! The focal point today is to showcase their 2012 Haft2COLOUR Calendar Project, and absolutely amazing piece of quality!


It's not too late for 2012 calendar printing projects, visit Next Day Flyers for good prices and fast turnaround.

Share this Post Pin It

I was highly impressed with the presentation of the calendar. It was delivered in a nice silver tin with a branded paper wrap and a wonderful opening letter about the project and the Haft2 mission - I felt like I had just received a very nice gift!

Haft2 is giving away three calendars to some lucky winners on a fun challenge (see bottom of post). I would like to add that I just so happened to come across this project originally from the comments on our previous post about 2012 Calendar Print Trends. I just had to know more about it, see the real deal and get to know what Haft2 and Jason were all about. I'm sure glad I did.

Read the full post
COLOURlovers Interview with Zach Holman of GitHub & Good-Tutorials

COLOURlovers Interview with Zach Holman of GitHub & Good-Tutorials


We are pretty excited to have had the chance to catch up with Zach Holman. Aside from being a developer at GitHub, he is also the founder of Good-Tutorials and does some writing on the side.

Share this Post Pin It

You can follow him on GitHub + Twitter

Okay, an interview!

First up, why don't you tell the community a bit about who you are, what you do, how long you have been doing it. 

I'm Zach Holman. I'm actually a developer, although mostly I just like working on all aspects of making a product. I do a lot of writing and screencasts at zachholman.com, and like to give talks at conferences until they all slowly realize that I may just be insane.

I'm currently employed by GitHub here in sunny San Francisco. Okay, so maybe it's not always sunny. It's the thought that counts.

Read the full post
COLOURlovers Interview with Cathleya of Weddingbee & Lover.ly

COLOURlovers Interview with Cathleya of Weddingbee & Lover.ly


Over the years Weddingbee has grown to become one of the top bridal communities, offering a space for brides to get inspiration, ideas and chat about all things wedding. Lover.lyis considered to be the new big thing in the wedding industry offering a place for brides to save inspiration they find.

Share this Post Pin It

Cathleya is a motivated girl who helps both of these companies thrive day in and day out. And if that wasn't challenging enough, she still had time to chat with the COLOURlovers community a bit about trends, colors and how she got here. So, let's get started.

First up, why don't you tell the community a bit about who you are and what you do.

Hello COLOURlovers community! I’m Cathleya Schroeckenstein, the Editor in Chief of Weddingbee, a bride to bride blog and wedding community. I’ve been with Weddingbee since 2007, running the day to day operations of the site which includes a blog that updates 20+ times a day, a thriving bridal community and user generated galleries. In 2011 I also joined the startup team at Lover.ly, a curated wedding search engine and cloud scrapbook for brides, as Director of Community Relations.

Read the full post
Scholarship & Book Winners: Four Days of Color with Leatrice Eiseman

Scholarship & Book Winners: Four Days of Color with Leatrice Eiseman


We have come to the nail biting finale of the Full Color Training Scholarship Contest where two winners will get to spend four days saturated in color with Leatrice Eiseman (colorexpert.com) in Burbank, California. COLOURlovers were asked to submit a palette they connected to their life, how color impacts their life as well as how they would like to use color more, to impact the lives of others.

Share this Post Pin It

We asked each finalist what they would expect to bring back from the class to apply to both their life personally and if applicable, professionally. Lastly, if they had any questions for Leatrice Eiseman. I have included these responses below. So without further adieu, because I know many of you stayed up waiting to hear...

First Place - Full Scholarship: Linda Holt

Occupation: Designer / Photographer

What she does: Owner of New Light Redesign (newlightredesign.com).

Location: Massachusetts, USA

"My intention should I win would be to apply my new color knowledge in my business. I have been doing interior color consulting for the past year but I want to take it to the next level. Like I mentioned in my application, I feel like the more I learn about color the more I realize there is to learn. Since my eye was trained for so many years as a photographer to see color as "light", the switch over to seeing color as pigment has been profound for me. I never knew until I bought Leatrice's books that color affects our moods. I guess I knew it intuitively but I am just fascinated by the whole psychology of color. Please please please pick me...I REALLY want to come. I promise I will work hard and be a good student!"

Linda's Questions for Leatrice:

1. Has Leatrice had a life long love of color and what was her path to becoming the "guru" she is today?

2. What inspires her when it comes to choosing color pallets?

3. What is the process for Pantone in choosing the much anticipated "color of the year"?

Linda has had this class on her calendar every year for at least the past two years. It is a lifetime dream for her to attend. Congratulations Linda!

First place will receive a fully paid scholarship for tuition to the Color + Design Training Programplus a copy of the book, PANTONE® The 20th Century in Color, by Leatrice (co-authored with Keith Recker).

 

Read the full post
A Fantastic Look At The Amazing Colors Under the Sea

A Fantastic Look At The Amazing Colors Under the Sea


There are plenty of reasons why the underwater world is mysterious and unfamiliar terrain for humans. Though most of us have at least been in the ocean, our own bodily limitations (if only we had gills!) mean that 70% of earth’s surface is off limits, inaccessible for us to explore (without expensive equipment and training, that is).

Share this Post Pin It

Which is a shame, considering that the sea’s floor is a treasure-trove of creatures, colors, and textures that would send us into visual-overdrive. Even the most familiar of sea creatures - like coral, starfish, or octopus - are host to some of the most aesthetically unique hues and shapes.   Which is to say, we’re glad that underwater technology has advanced to the point that we can bring records of some of these stunners above-ground, in the form of photos and videos, crisper than ever before.

Underwater Wildlife Art by Andrey Narchuk

Without context, these could certainly be works of modern art, or a study in color and shape. But these underwater shots, taken at close range, capture details like a fish’s scales or tail, or vegetation in motion. The photographer says “Nature has created a huge amount of art. They fill our planet. It’s not surprising that the underwater world just hides a lot of them.  

See more Underwater Wildlife Art photography by Andrey.

Another World: Underwater Experiments by Alexander Semenov

The photographer calls these creatures, “Beautiful monsters.” About his work at Moscow’s “White Sea Biological Station,” he says: “When I went underwater for the first time, I was absolutely shocked. White Sea showed me another world with it’s own aliens.” We agree, these unfamiliar animals, with their unnatural colors and pitch-black backdrop, look otherworldly.

 

See more Underwater Experiments photography by Alexander.

Natural History Film Series by Morphologic Studios

Who knew that unaltered shots of sea life would make the perfect music video? A Marine Biologist & a musician (Colin Foord and Jared McKay) collaborated to make this series of 24 short films. By pairing shots from a Miami aquarium with original music, “they transform the minute creatures that inhabit our coral reefs into strange, abstract works of surreal art.”

See more cool Natural History Film Series videos by Morphologic Studios.


Make sure to visit each artists Behance page for more fantastic images and in some cases the full view of a piece borrowed for the post.

Creations made/used:

Underwater_Wild_1redOceanic_OrangesLavandar_Lime_FishPurple_TubesOcean_Color_WheelQueen_of_the_JelliesJelly_SwingTubularia_indivisaClione_limacinaSkeleton_ShrimpFF3644Sea_SlugMan_O_WarOcean_Crawlers

Read the full post
Where the "Black" in Black Friday Came From

Where the "Black" in Black Friday Came From


It’s here! Some consider it a plague, some consider it a shopaholics dream, and some people just want a new pair of socks at rock-bottom prices. That’s right, the full contact sport of Black Friday has returned for another year. Which brings me to wonder, why do they call this day of awesome deals and big crowds black? Here are a few interesting theories I've pulled together…

Share this Post Pin It

Original credit for the phrase is given to the plunging gold prices way back in 1864 that started a panic in the stock market, thus a very black Friday indeed.

(photos: source | source)

Then, in the late 1960s, Philadelphia newspapers borrowed the phrase to describe the dark masses of shoppers crowding the stores. Sounds kind of creepy I know, but let’s imagine them wearing festive holiday colors and the picture isn’t so bleak.

Later on, this idea was clarified to mean that the crowds increased profits, thus the black ink on the accounting balance sheets is why it is called Black Friday.

Black_Friday!Shopping

Tweak this theory again and black now represents the day retailers make a profit or break the bank. Ominous, I know.

Target_Black_FridayBullseye

Whatever the origin, by the time the 1990s rolled around, Black Friday had turned into a nationwide retail holiday (albeit unofficial). Since then its fame has grown, and now it is the season’s biggest shopping day of the year (says market research firm ShopperTrak).

 

Whether you brave the crowds, hide at home, or enjoy a regular day at work (with a  little crowd control), be safe and have a happy Black Friday from all of us at COLOURlovers!


Black_Fridayblack_friday

Read the full post

Search The Blog

Subscribe & Share

Our Latest Tweets

Wow... Have you seen the new Woodland WordPress theme from Light Morango? http://t.co/g53GOrvtHN It's incredible! http://t.co/V2817cRbAl
about 5 hours ago
Tweet this ArticleFollow @COLOURlovers

Latest Articles

//View More ›

Latest Colors

//View More ›

Latest Palettes

//View More ›

Latest Patterns

//View More ›