How Colors Change on the Web (or Don’t)

How Colors Change on the Web (or Don’t)


As individuals, we change our colors often. We reflect our inner palettes in what we wear, what we buy, where we cast our gaze. We have the freedom to engage unlimited combinations whenever we see fit.

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But what about the colors of the websites we visit daily? Do websites shift in these same ways, or even at this rate? Over the course of a year we change our color preferences untold times, but looking at how websites evolve over a similar time period indicates something quite different.

I recently examined a representative sample of websites that have gone through a significant redesign in the last year to analyze just how much, if at all, these websites changed in terms of their inner color palettes. These few examples represent a trend I noticed - that some websites have gone through massive shifts in layout, usability, and general structure. In comparing their palettes, however, you don't see such shifting.

In the example of target.com below, you can see that there has been an obvious overhaul of structure, reorganizing the site completely. While there is a subtle increase in a practical implementation of color 'coding' (notably pink to indicate a 'spring' item and brighter link colors), the base of the palette remains the same. This shows that Target knows the importance of evolving functionality (and product) independent of base branding colors.

Another great example of a structural overhaul is bankofamerica.com. Here you can see they've moved to a centered layout and are using a few brighter blues for specific calls to action, but again, the remainder of the palette remains unchanged.

Another website I took a look at was twitter.com, which went through somewhat of a transformation last year. Save for a button color change (for the better) the base of their palette and branding remains the same.

Of particular interest this past year were the transformations undertaken on dennys.com. Around July last year they went with an overhaul not just of structure but of color as well. I don’t think the color portion of the overhaul was that successful, as a look around six months later shows they've reversed their direction. They've gone closer to what they had previous to the saturated yellow look, dialing back to a more traditional food-friendly palette of light tans/browns and creamy whites. Did Denny’s find out how much is too much? Was bright yellow too much of a stretch from what is traditionally a red-dominated industry?

In the case of our recent Purple.us redesign, you can see that we’ve maintained the base of the palette, only adding a select aqua to draw emphasis to the site’s informational hierarchy. Again, you can see how important the core of a palette is to the site’s overall presentation.

It is important to understand that while sites adapt and alter in various ways and degrees, there are some decisions that must be absolutely correct in early stages of development, namely color. Color delineates brand. Color can define a site. Color resonates in the mind of the user, whether they notice or not. Color is vital. If a website requires modifications, initial color choice and primary concepts must be considered just as vital.

Feeling inspired? Find more ideas at Creative Market.

  

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Contemporary Wallpaper Pattern Trends & Inspiration

Contemporary Wallpaper Pattern Trends & Inspiration


Wallpaper of today is definitely not what it used to be with the installation process and the choice of patterns or images available. Ghastly florals and patterns of the past are replaced by reinvented, contemporary florals, patterns and palettes of the present.

This article is presented by InkShuffle.com offering you beautiful Easy Off Wallpaper – perfect for renters. Millions of designs in categories like vintagecityscapes, and room openers.

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We recently published a post about wall stenciling, also a booming trend and a more budget-worthy route than wallpapering, but could also be more work, depending on what you chose to paint. Wallpapering can also almost ensure a very clean, accurate and even more elaborate finished wall as well. At the end of the day, both have their pros and cons like anything else, it's just a matter of budget and preference.

source

I'm falling fast in love with Kreme wallpaper patterns. Very Moroccan-inspired design work with fabulous palettes. The example above is one of their more minimalist designs called, Painted Gate.

"Painted finishes, although great in some spaces, don't equate to the luxury and opulence a few rolls of wallpaper can provide." - Cadee Wilder of Kreme

Sourced from slideshow in Kreme Wallpaper California Collection 2012

Contemporary wallpapers are sometimes so graphically reinforced with such dramatic design work. This type of pattern design is so intricate that paint just couldn't replicate (or could, but with a lot of effort).

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COLOURlovers Interview & Giveaway with Jessica Sprague on The Art of Poster Design

COLOURlovers Interview & Giveaway with Jessica Sprague on The Art of Poster Design


Poster design is a really fun, inexpensive and unique way to explore your creative side. From the 1,000's of fonts, variety of poster sizes, and layouts, sometimes, it's difficult to know where to start!


Once you master your design techniques visit Next Day Flyers for fast poster printing at great prices.

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Today we are interviewing Jessica Sprague, design guru and owner of JessicaSprague.com. In February, Jessica is heading off a four week Poster Design course. She is also giving away not one, but TWO seats to this really awesome class! I couldn't be more excited about the class after taking Jessica's Subway Art class. I'm a busy mom, so I don't have a whole lot of time to join in a live class, which is why I love Jessica's classes- they are self-paced and available forever!

Follow Jessica: Twitter & Facebook

Can you tell us about yourself, how long have you been designing? Teaching? Do you have a job outside of JS.com?

In my former life I was a web & user interface designer for a software company, so I've been designing in some form or another for about 14 years. I started teaching digital scrapbooking, Photoshop, and graphic design in 2007 when I opened  JessicaSprague.com. Since then it is my full-time job, and I love it!

What three (or less) singular colors do you most identify with, why?

My favorite color is green - I love it in almost all of its shades from lime to olive. It's the color of growth and regeneration, of calm energy, of prosperity, learning, balance, and harmony.

If you had to describe yourself [currently] as a five color palette, what colors would they be? Could you provide me with HEX codes so I can create a JS palette for you? :)

I feel like I am a blue, two greens, and a red, coupled with a dark grey. Hex: aed835, d9ea65, 81c9c0, a90c19, a90c19

The greens I've already described. The blue is an ocean representing responsibility, stability, trustworthiness. The red represents fire and emotion, and the dark grey brings some gravity, but also represents the dark that balances the lighter, fresher colors.

Jessica_Sprague

If you could be a shape, what shape would you be? (i.e. a polygon = triangle, hexagon etc...)

I would be a 5-pointed star. :)

 

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Scholarship & Book Winners: Four Days of Color with Leatrice Eiseman

Scholarship & Book Winners: Four Days of Color with Leatrice Eiseman


We have come to the nail biting finale of the Full Color Training Scholarship Contest where two winners will get to spend four days saturated in color with Leatrice Eiseman (colorexpert.com) in Burbank, California. COLOURlovers were asked to submit a palette they connected to their life, how color impacts their life as well as how they would like to use color more, to impact the lives of others.

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We asked each finalist what they would expect to bring back from the class to apply to both their life personally and if applicable, professionally. Lastly, if they had any questions for Leatrice Eiseman. I have included these responses below. So without further adieu, because I know many of you stayed up waiting to hear...

First Place - Full Scholarship: Linda Holt

Occupation: Designer / Photographer

What she does: Owner of New Light Redesign (newlightredesign.com).

Location: Massachusetts, USA

"My intention should I win would be to apply my new color knowledge in my business. I have been doing interior color consulting for the past year but I want to take it to the next level. Like I mentioned in my application, I feel like the more I learn about color the more I realize there is to learn. Since my eye was trained for so many years as a photographer to see color as "light", the switch over to seeing color as pigment has been profound for me. I never knew until I bought Leatrice's books that color affects our moods. I guess I knew it intuitively but I am just fascinated by the whole psychology of color. Please please please pick me...I REALLY want to come. I promise I will work hard and be a good student!"

Linda's Questions for Leatrice:

1. Has Leatrice had a life long love of color and what was her path to becoming the "guru" she is today?

2. What inspires her when it comes to choosing color pallets?

3. What is the process for Pantone in choosing the much anticipated "color of the year"?

Linda has had this class on her calendar every year for at least the past two years. It is a lifetime dream for her to attend. Congratulations Linda!

First place will receive a fully paid scholarship for tuition to the Color + Design Training Programplus a copy of the book, PANTONE® The 20th Century in Color, by Leatrice (co-authored with Keith Recker).

 

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A Colorful & Tactile Magazine Cover for a True Hands-on Experience

A Colorful & Tactile Magazine Cover for a True Hands-on Experience


Can you remember a time when people used to write letters—by hand! Or, read books made of paper, glue and ink? As our increasingly digital world seems to be moving farther and farther away from traditional print media, companies like Paperlux step in to remind us that nothing can replace the touch, smell, weight, and color of a real hold-it-in-your-hands magazine.

Today's article is presented by the leading magazine and glossy booklet printing company, Next Day Flyers. Check them out for fast turnarounds and amazing prices.

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When the graphic design magazine Novum commissioned Paperlux to come up with an innovative magazine cover, the creative juices kicked into overdrive and the result is truly something spectacular to see and feel.

Paperlux, a design studio based in Hamburg, Germany, was seeking a way to focus on the palpable nature of paper. The result was a very tactile approach as a way to draw people to a colorful product sporting a geometric design that makes you ache to just reach out and feel it for yourself.

Geodesic sphere at Epcot Center in Walt Disney World (left - source)

The design was fashioned after what is called a geodesic dome (source). Although the magazine represents a much flatter version of the dome, it still has the texture and look of the real thing.

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Colette Patterns Gives Us Five Favorite Prints

Colette Patterns Gives Us Five Favorite Prints


Hi everyone, I'm Sarai, sewing writer and pattern designer for Colette Patterns. In honor of the release of my brand new book, The Colette Sewing Handbook, I thought I'd share a few of my all-time favorite textile prints for making clothes.

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In the chapter on fabric in my book, I go over a range of different types of prints and patterns, from florals to stripes. For me, there are a few types of prints that I always fall in love with at the fabric store.

Ikat

1. Schumacher Sunara Ikat | 2. Amy Butler Lark Glamour Kasbah Persimmon Red | 3. Annette Tatum Bohemian Ikat Diamond Pink

Ikat is a style of fabric weaving used throughout the world. Traditional ikat fabrics can be found in diverse cultures, from Japan to Guatemala. The graphic patterns are often produced in rich colors, and the resulting designs work so beautifully for everything from clothing to decor.

Peppermint_lollipopkitchensikatBeyond_the_SeaAspettando...mechanistic_realityRoyal_Flambe

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Four Days of Color with Leatrice Eiseman ~ Win a Full Color Training Scholarship + More!

Four Days of Color with Leatrice Eiseman ~ Win a Full Color Training Scholarship + More!


Understanding color can be a daunting task with many dead ends. Have you ever taken a color theory class only to be left feeling like it didn’t teach you anything to do with applying color in the real world?

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Maybe you have an awesome natural instinct for putting together cohesive palettes or colorizing fabulous patterns perfectly, but why are you so good at it? Validating the why, where and when of color will change your entire outlook on color and what it can do to your personal or professional life.

Color opportunities exist in many industries. Companies need color design expertise to guide them through the many choices they have to make as a successful business. Choices they must make involving color range from advertising, product design, branding and many more. You need credible, verifiable information to back up your decisions as a consultant or designer and you need more than a simple love for color to get you there.

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DNA11 + COLOURlovers Palette Contest: Announcing Winners!

DNA11 + COLOURlovers Palette Contest: Announcing Winners!


The DNA11 Palette Contest has come to a close with a staggering 6,000 plus entries of which one (1) winner and four (4) runner-ups are now announced! The mix of science and art proved to be quite intriguing. So without further delay, the winner is...

Under my Skin by BerryColor

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BerryColor won a palette-customized, 24 x 36” DNA Portrait. Additionally, this beautiful palette will be added to the DNA11 collection for future use in their line of personalized DNA Art.

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Eric Carle - Daring You to Imagine a World with Purple Penguins and Lime Green Rhinos

Eric Carle - Daring You to Imagine a World with Purple Penguins and Lime Green Rhinos


Imagine a world where anything is possible—where dogs sport a luscious coat of pink fur, green cats preen themselves with zebra striped tongues, ruby red snakes have glowing purple polka dots, and rainbow spotted elephants spray orange slices from a mile long trunk. This is the world that Eric Carle dares his readers to imagine.

This article is presented by the leader in business card printing with fast turnaround times, Next Day Flyers.

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Eric Carle was born June 25, 1929 in Syracuse, New York. When he was six years old, he and his parents moved to Germany where he grew up and eventually graduated from Akademie der bildenden Künste, a prestigious art school in Stuttgart. He never forgot his American roots and returned to the place of his happiest childhood memories in 1952.

Eric Carle | Books

 

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Rebirth of Neon

Rebirth of Neon


Neon is one of those palettes that often finds itself on the wrong side of the high-brow/low-brow division. Most of us associate the vibrant colors with things like the blinking signage advertising the local bar or fast-food spot, or our favorite "Saved by the Bell" inspired outfit from middle school.

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Neon Flame image #2 | Tronized Beauty image #3 | Superfresh image #1

But neon "throw-back" clothes are back, and just as neon's having a fashion revival on the street, it also has a place in the couture scene.

Take these three projects, which insert the hues for dramatic touches that serve as the centerpiece of the images.

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